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What Is DEMO?

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What Is DEMO? What is DEMO? DEMO is the launchpad for emerging technology and trends. Each year over 2,500 people from around the globe attend DEMO to experience innovation at its birth. At each DEMO event, a hand-selected class of new products are introduced to the world for the very first time to global press and prolific bloggers; investors; corporate acquirers; strategic partners and buyers. Throughout its 21 years of existence, DEMO has earned a reputation for consistently identifying new innovations that are most likely to disrupt the markets they serve and/ or change the way we use technology overall. DEMO will take your product from concept to customer! CONFERENCE FORMAT The feel you get when you enter DEMO is unlike any other conference. Each company is given just six minutes on the DEMO stage to truly demonstrate how their product will change the world. No PowerPoint or flashy corporate presentations allowed. Just the founders and the technologies many are staking their careers on. It doesn’t get any more straightforward and fast paced than that. DEMO PAVILION While the DEMO stage is the place to witness each technology as it is unveiled, the DEMO Pavilion is where the real action is. It’s a perfect environment to network, research, form meaningful and strategic relationships, and—yes—even close some deals. Here, investors and potential partners can get a close up look at the latest trend-setting technologies. It’s not just a place for more face time, but for more eyes on-the-product time. No demonstrator can dominate the conference with marketing collateral, signage, whiz-bang graphics, and alluring giveaways. The professionally managed and ergonomic Demonstrator Pavilion is a level playing field. There is no bad spot on the floor; everyone has the same visibility keep the attention laser focused on the products. NETWORKING EVENTS Opportunities abound to connect and interact with the DEMO audience on a more informal level throughout the show. Each DEMO is packed with networking events to help facilitate audience interactivity – including cocktail receptions; private dinners for demonstrators and Dealmakers; a rockin’ late night soiree and a special awards program. For more information, contact: NEAL SILVERMAN, Senior Vice President, DEMO at 508-766-5463, 781-956-7991 or [email protected]. Who Attends DEMO? DEMO is THE event where entrepreneurs, investors, media and buyers converge to take the most promising products from concept to customers. CORPORATE DEVELOPERS & ACQUIRERS Large enterprise corporate buyers attend DEMO seeking acquisition and partner candidates from the companies launching on stage. And, they find them! Since the class of 2004, there have been over 40 acquisition transactions. TRADE & MAINSTREAM MEDIA Press attend DEMO for one simple reason: it’s the best place to break technology news. DEMO attracts 100+ media professionals from major publications like the Wall Street Journal, Forbes and USA Today to key Trade publications like PCweek, Computerworld, CNet and ZDnet to the top tech bloggers like VentureBeat, ReadWriteWeb, Mashable and GigaOm. VENTURE & ANGEL INVESTORS Whether it is early, mid or late stage investment, the well vetted companies launching at DEMO are ripe for investment. Demonstrators over the past five years have generated over $3.5 billion in funding after their launch at DEMO. BUYERS CIOs/CTOs/Senior IT consumer and enterprise industries. ENTREPRENEURS CEOs & Founders, CFOs, COOs, CMOs, CTOs, and developers from demonstrating companies and start-up ventures around the globe. For more information, contact: NEAL SILVERMAN, Senior Vice President, DEMO at 508-766-5463, 781-956-7991 or [email protected]. What People Are Saying… “Although I am supposed to have all access to the latest and greatest technologies each month, I was surprised about everything I didn’t know and that was exclusive to Demo. Very impressive and one of the best events of the year. With ability to only attend a few a year, you must pick cautiously, but Demo is a 10 and a must see.” DEMO Fall 2010 VC Attendee “DEMO is the best place to find the unexpected. It’s a refreshing and novel experience, every time.” DEMO Fall 2010 Angel Investor Attendee “DEMO was an extremely well organized event, run by professionals who know what they are doing. It is the perfect launching pad for a startup with the right mix of media, investors and clients. We are really glad with our decision to go.” Ali Ghafour, CTO & Founder, Viafoura “DEMO was a fantastic experience and the best conference I have ever attended. Perfectly organized, great friendly vibe amongst all of the demonstrators, great networking. We are extremely pleased with the amount of press coverage and investor interest that followed the presentation. And, we are extremely humbled and honored to have won a DEMOgod award. People who know of DEMO keep on congratulating us on it. I would highly recommend participating to the conference!” Raffaella Camera, VP of Strategy & Client Services, Zugara “When you’re boot-strapping a start up, the DEMO event lets you function like a billion dollar organization: the media, the quality of visitors, the investment opportunities. You just can’t get that on your own as a small organization” Paul Miller, CEO, mSIGNIA For more information, contact: NEAL SILVERMAN, Senior Vice President, DEMO at 508-766-5463, 781-956-7991 or [email protected]. DEMO FACTS: From a recent survey of demonstrators over DEMO’s 20 year history, here are some key findings illustrating the long-extending benefits a DEMO launch can have on your business: 22% 92% of past demonstrators received who secured funding, did so funding within 60 days as a within 9 months of DEMO direct result of a DEMO launch. 62% 92% received over $1 million said DEMO’s press coverage in funding - mostly from was “excellent/good” venture and angel Source: 2009 DEMO demonstrator research study. Conducted by BluePoint Ventures In just the past five years, DEMO companies have raised well over $4.5 billion dollars in the months/years following their debut at DEMO. More than 50 companies have been acquired by tech giants, such as Adobe, Cisco, Google, Microsoft, Motorola, Nokia, Symantec, Viacom, Yahoo!, and more. For more information, contact: NEAL SILVERMAN, Senior Vice President, DEMO at 508-766-5463, 781-956-7991 or [email protected]. An unprecedented history of Acquisitions More than 50 demonstrating companies were acquired in the last four years alone. Cisco, Google, Microsoft, Motorola, Symantec, HP, SAP and Yahoo! have all gone to the well more than once, acquiring multiple DEMO companies. If acquisition is a measure of success, the DEMO list is long and impressive: Half.com (eBay) IronPort (Cisco) Zone Labs (Checkpoint) Five Across (Cisco) Kaboodle (Hearst) Mailblocks (America Online) Picasa (Google) Nexo (Shutterfly) SightSpeed (Logitech) Homestead Technologies (Intuit) Serious Magic (Adobe) AvantGo (Sybase) Pluck (Demand Media) Infomersion (Business Objects) Danger, Inc. (Microsoft) Ribbit (BT) JotSpot (Google) Personify (Accrue Software) Sonaptic (Wolfson Microelectronics) Livevault (Iron Mountain) Good Technology (Motorola) Teleo (Microsoft) Mediabolic (Macrovision) Flarion Technologies (Qualcomm) Elastic Networks (Paradyne Networks) Onfolio (Microsoft) Preventsys (McAfee) Allaire Corp (Macromedia) Avvenu (Nokia) SalesLogix (Symantec) UpShot (Oracle) Lusora (Western Standard Energy) Kana Communications Bigonthenet (Azeus) Livedeal (YP Corp) (merged with Silknet) Reactivity (Cisco) Kenai (Forum) Loudcloud (EDS) Expert City (Citrix) Insors (Iocom) Digital Impact (Acxiom) Magnifire (F5) Streamload (Mediamax) Bitfone (HP) Good Technology (Motorola) Trimergent (Microsoft) Plumtree Software (BEA Systems) Pantero (Progress Software) Inxight Software (Business Objects) Softbook (Gemstar) Our Pictures (Simple Star) Live Picture (MGI Software) CustomerSat.com (MarketTools) Mail Frontier (Sonic Wall) Determina (VMWare) Epicentric (Vignette) IMLogic (Symantec) Zing (Dell) Zosh (USendit) TurnTide (Symantec) Grand Central (Google) Fortify (HP) Whole Security (Symantec) Koral (salesforce.com) DIM DIM (Salesforce.com) Xfire (Viacom) Autoxray (SPX) Tungle (RIM) Oddpost (Yahoo) Stata Labs (Yahoo) SuccessFactors (SAP) Products and Services that are now Household Names The DEMO experience has helped introduce new products and services that have become well-known brands in both the business and consumer markets, including: Adobe Acrobat Skype’s first implementation for Yodio Sun’s Java mobile handsets Vringo Netscape Navigator Placeware, the foundation for BuzzLogic Palm Computing Microsoft Live Meeting Jajah WebEx Autonomy Shazam Entertainment TiVo salesforce.com Sprout E-Trade VMware coComment Google’s first venture into mobile search Linden Labs’ LindenWorld, the Yuuguu GarageBand.com precursor to SecondLife Blinkx Leapfrog NetObjects ffwd.com Shopping.com Boingo Wireless Liquid Planner Ugobe Aliph’s Jawbone mobile headset For more information, contact: NEAL SILVERMAN, Senior Vice President, DEMO at 508-766-5463, 781-956-7991 or [email protected]. Unprecedented access to global press DEMO EVENT PRESS LIST SGEntrepreneurs.com/CNET Asia MarketWatch MarketWatch USA Today Wired.com Computerworld San Diego Daily Transcript GigaOm eWeek Web Guild Dow Jones VentureWire Prosessori Electronics Magazine Forbes Forbes The Auto Channel Freelancer Wirtschaftswoche Bloomberg BusinessWeek Justin TV SiliconANGLE Techmeme TechMamas.com Impress Watch Mashable We Blog The World WirelessWire News DLTV Talk Tech/Rad on the Web/Press Wall Street
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