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Sinebrychoff International Portfolio Contents Sinebrychoff International Portfolio Contents Company Information 4 Karhu Beer 6 Sinebrychoff Classic Long Drink 8 Battery Energy Drink 10 Sinebrychoff Porter 14 Koff Beer 16 Sinebrychoff International Portfolio detailed information 18 Sinebrychoff - a modern pioneer Founded in 1819 Sinebrychoff is the oldest industrial scale brewery company in the Nordics and has always been a pioneer, as was our founder Nikolai Sinebrychoff. Although our foundation is built on brewing the highest quality beer, other product categories such as energy drinks, ciders, long drinks and soft drinks have come to play an important role in our brand portfolio. Going back 200 years, our traditions continue to inspire us, as we seek new directions to always be a leader in the beverage business. For us quality, innovation and environmental concern go hand-in- hand. We work continuously to minimise our environmental impact while maintaining uncompromised quality, aiming to always be the preferred partner to our customers by offering consumers the most popular brands. Since 2000, Sinebrychoff has been part of the Carlsberg Group, one of the leading brewery corporations in the world. Key figures 2016: Net sales: EUR 292 million Personnel: 700 Full volume: 294 million litres Market Share in Finland: 37 % 4 5 THE BEAR IS THE NATIONAL ANIMAL OF FINLAND AND PART OF OUR MYTHOLOGY – AN AGE OLD SYMBOL OF STRENGTH AND MYSTICAL POWER. KARHU PREMIUM LAGER IS REFRESHING, KARHU SAW THE LIGHT OF DAY IN THE TASTY AND THE MOST BELOVED BEER IN 1920’s. KARHU TASTES GREAT ON ITS OWN FINLAND – THE COUNTRY OF FORESTS AND ALSO PAIRS NICELY WITH FOOD. AND LAKES FILLED WITH FRESH AND PURE WATER, PERFECT FOR BREWING A THE BOTTLE DESIGN HAS BEEN AWARDED PREMIUM LAGER BEER. IN THE INTERNATIONAL DIELINE AWARDS. 6 7 CLASSIC Grapefruit A CHOICE FOR ALL This genuine Finnish long drink is made from grapefruit, with plenty of FRESHNESS! Traditional Long Drink has to taste like a long drink: in other words, kick and a bracing ice-fresh taste. it should taste like grapefruit and gin, and have a “bite”. The flavour Sinebrychoff Classic Long Drink – a real taste must be brisk, refreshing and tangy. A cloudy colour forms part of of Finland. Grapefruit long drinks have a strong a long drink’s mystique. tradition in Finland. Sinebrychoff Classic honours A ready-mixed alcohol drink, the Sinebrychoff Classic Long Drink this great Finnish tradition by bringing you what is a natural choice for all to explore. Gloriously refreshing with ice, we believe to be the best tasting grapefruit long it offers always a great alternative to beer or cider. drink of all time. A Finnish Classic! Lime The second member of Sinebrychoff Classic Long Drink family is a genuine ORIGINAL AND Finnish long drink with brisk lime taste. HIGHLY FINNISH, FRESH FLAVOURS HIGHLY INTERNATIONAL Long drinks are closely associated with honesty, authenticity and The long drink was specifically developed to boost Finland’s image during straightforwardness. Older long drink consumers tend to favour the 1952 Helsinki Olympics. Speculation on what the games’ foreign visitors traditional long drinks, while the younger generation is eager to Cranberry might think of Finns’ favourite cocktail, led to an investigation of the guest’s try new flavours. Despite new variant’s launched on the market in Cranberry long drink is a perfect complement drinking habits. In response, the long drink was invented. Gin and grape- recent years, the popularity of the traditional grapefruit long drink to our original grapefruit version. It is made fruit were mixed in bottles, with tear-off caps. In this way, the problems of remains undiminished. from genuine cranberries creating a classic matching the rest of the world’s drinking habits was solved. taste of freshness and berries. 8 9 BATTERY ENERGY DRINK. RECHARGE FOR YOUR NEXT CHALLENGE. Nothing should ever be out of reach because you don’t have the energy to push on. That’s why we at Battery have made it our mission to turn your challenges into easy wins. True of our Finnish roots, we celebrate strength and determination. It’s not about setting the world on fire or jumping over rooftops. It’s about reaching what is yours and making your day count. With exceptional taste and superior refreshment, Battery gives you the energy to perform at your best, always. So wherever you’re going, whatever your goal, let Battery power the way. WHY TO CHOOSE BATTERY? ORIGINAL ENERGY FOR PURE ENERGY, NO SUGAR, > Functional energy for everyday challenges MAXIMUM REFRESHMENT. NO CALORIES. > Innovative designs and delicious flavours > Continuous brand development and innovation 10 11 BATTERY ENERGY WATER. PURER ENERGY, LEANER SPORT, BETTER WATER. Battery Energy Water is a new innovative drink designed for active and sporty consumers. It delivers ultimate refreshment together with added functionalities to support your training goals. 01 CAFFEINE AND B-VITAMINS FOR REFRESHMENT 02 ISOTONIC FORMULA FOR IMPROVED HYDRATION 03 MAGNESIUM FOR REPLENISHMENT Battery Energy Water is available in two fresh flavours Lemon and Lime-Orange-Pineapple. The convenient 0.4 L re-closable bottle is easy to carry around when facing what life has to offer. WHY TO CHOOSE BATTERY ENERGY WATER? > Hard-core functionality for active consumers > Better for me option in energy drinks > Recruits new users to energy drink category 12 13 Sinebrychoff Porter Celebrating its 60th Anniversary Sinebrychoff fermented its first porters in 1860s. Sinebrychoff Porter is the only Finnish Since 1957, Sinebrychoff Porter has been the beer to make the list of the World’s 500 most respected Sinebrychoff beer brand and it is Best Beers, compiled by international beer unique in Finnish beer culture. expert Michael Jackson. Sinebrychoff Porter is a dark and strongly flavoured speciality, valued by beer experts worldwide. It is a top fermented beer made with strongly flavoured roasted malts and plenty of hops. The beer has a malty, roasted flavour with traces of chocolate, coffee and liquorice aromas. The top fermentation process adds fruity aromas. Sinebrychoff Porter is unfiltered and the yeast is removed by separation. It is recommended to be paired with game dishes, strong meat, oysters as well as chocolate desserts. 14 15 INTERNATIONALLY AWARDED FLAVOUR A city as great as Helsinki deserves KOFF is the most recognised Finnish beer brand and a great beer. From Finland’s first has received lots of international and domestic awards for its quality, including several Brewing Industry brewery in the heart of the city to International Awards. It is a lightly hopped aromatic the art museum, to the park, KOFF lager with a medium strength original gravity and has touched just about every cor- a soft flavour. It is clear and golden yellow in colour, with a full-bodied head and a clean aftertaste. ner of Helsinki since our creation in 1819. We are about living life like it’s meant to be lived, and making every moment a story to be told. No judgment. No rules. Just celebration. 16 17 unit secondary packaging units per case case per pallet cases per trailer cases per 40’ container Logistics Information 33 cl glass bottle printed cardboard box 24 60 1680 1440 Sinebrychoff international portfolio 33 cl can tray + shrink wrap 24 90 2700 2160 33 cl can (Battery) printed cardboard box 24 99 2574 2376 50 cl can tray + shrink wrap 24 72 1872 1728 40 cl PET bottle tray + shrink wrap 24 54 1782 1296 Battery Energy Drink Koff Sinebrychoff Porter Commodity code: 22021000 • More info about the Battery products: batterydrink.com Commodity code: 22030009 Commodity code: 22030001 Battery Original Battery No Calories Battery Energy Water Koff 5.2% Koff 4.5% Sinebrychoff Porter A vitaminised energy drink deriving power Battery No Calories energy drink is pure Battery Energy Water is a low-carbonated A lightly hopped aromatic lager beer, with a medium- Koff 4.5% is an internationally rewarded aromatic A top-fermented dark, almost black, unfiltered from coffee, guarana extracts and taurine. mental energy. No sugar, no carbohydrates isotonic drink. Energy Water has B vitamins strength original gravity and soft flavour. lager beer. It is lightly hopped, with medium strong imperial stout. 100 ml contains: Taurine 400 mg, and obviously no calories. An optimal choice for refreshment and magnesium for replen- ABV 5.2% pitching wort and a soft taste. It has a clear golden ABV: 7.2% caffeine 32 mg, energy 50 kcal/210 kJ for consumers avoiding extra calories and ishment and to support muscle function. The Original gravity: 11.6% Pl yellow colour, dense crown and clean finish. Fresh, cool Original gravity: 17,5% Pl Packaging: 0.33 l can, 0.50 l can looking for great taste and more guilt-free product is available in two flavors: Lemon Bitterness: 19 EBU and pleasant, yet aromatic and full-bodied, it ia at its Colour: 300 EBC Best before: 18 months options to energize and refresh themselves. and Lime-orange-pineapple. Colour: 10 EBC best in good company and sociable surroundings. Bitterness: 45 EBU Secondary packaging: 100 ml contains: Taurine 400 mg, 100 ml contains: caffeine 19 mg/l, Packaging: 0.33 l can ABV 4.5% Packaging: 0.33 l glass bottle Cardboard case 24 x 0.33 l cans, 7.92 litres caffeine 32 mg, energy 2 kcal/8 kJ energy 19 kcal / 77 kJ (Lemon) / Best before: 12 months Original gravity: 9.8% Pl Best before: 24 months 0.50 can: bundle wrap 24 x 0.50 l, 12 litres Packaging: 0.33 l can 19 kcal / 78 kJ (Lime-orange-pineapple) Secondary packaging: Colour: 9 EBC Secondary packaging: PET: bundle wrap 24 x 0.40 l, 9.6 litres Best before: 18 months Packaging: 0.40 l PET Bundle wrap 24 x 0.33 l cans, 7.92 litres Bitterness: 16 EBU Cardboard case 24 x 0.33 l bottles, 7.92 litres.
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