Image Required Standard & Guidelines
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IMAGE REQUIRED STANDARD & GUIDELINES FOR MARKETPLACE INDEX IMAGE REQUIRED STANDARD & GUIDELINES GENERAL IMAGE REQUIREMENTS p.3 – 7 BUNDLES p.35 - 36 . Rules . Do’s & Don’ts . Zalora Main Catalog Standard MODELS & POSES p.37 - 40 LIGHTING & COLOR p.8 - 12 . Face of Zalora . Photography Setup Option 1 – Studio . Models Requirement . Photography Setup Option 2 – White Wall . Lighting Required Standard KIDS p.41 - 45 . Dos & Don’ts . Required Standard – Ghost Mannequin . Required Standard – On Model IMMEDIATE REJECT p.13 - 15 . Do’s & Don’ts . Click Report . Immediate Don’ts PRODUCT p.46 - 60 . Photography Setup - Products APPAREL DOs vs DON’Ts p.16 – 23 . Bags . Required Standard . Shoes . Ghost Mannequin & How To . Jewelries . Dos & Don’ts . Watches . Cropping . Sunglasses UNDERWEAR & SWIMWEAR p. 24 - 33 . Female Underwear Required Standard . Sheer Underwear Dos & Don’ts . Male Underwear Required Standard 06/2015 – Image Sequence & Crop Guidelines 2 GENERAL IMAGE REQUIREMENTS ALL IMAGES MUST BE: ● portrait layout ● with plain background – Light Grey (apparel) , White (product) ● in JPEG format ● minimum 762pixel x 1100pixel and 300dpi in image size and resolution - this is to ensure image is not pixelated ● Size of file: 2MB max/ per file ● clear and not blur/pixelated - products are presented as the main focus of the image - products are presented in a neat and tidy manner ● does not contain any other brand’s logo/name ● no watermarks * Images that fail to meet these requirements will automatically be suspended 06/2015 – Image Sequence & Crop Guidelines 3 APPAREL – IDEAL CATALOG THE IDEAL CATALOG The recommended guide is to ensure good quality images and consistency throughout Zalora catalog. PRODUCT – IDEAL CATALOG THE IDEAL CATALOG The recommended guide is to ensure good quality images and consistency throughout Zalora catalog. APPAREL CLICK REPORT - BACKGROUND CLICK THROUGH RATE Report shows that images with plain background and good lighting encouraged higher click rates – crucial for sales conversion 0.65% CTR > + 0.34% > 0.99% CTR *Images and data comparison is based on the same brand APPAREL CLICK REPORT – IMAGE QUALITY CLICK THROUGH RATE Report shows that better quality images & content will strengthen average CTR – crucial for sales conversion Better quality image & content includes: Model choice, hair & makeup, photography and product content details 0.43% CTR > + 0.74% > 1.17% CTR *Images and data comparison is based on the same brand Back to Index LIGHTING & PHOTOGRAPHY 8 PHOTOGRAPHY SETUP – OPTION 1 (STUDIO) REQUIRED EQUIPMENTS CAMERA • DSLR CAMERA • 24-105mm lens • Sycn-Cord or Wireless Flash Trigger LIGHTING • 500W/s Monolight • 2400mm Air-Cushioned Light Stand BACKGROUND • 2700mm super white seamless background paper • 3600mm wide background support kit • 2x 62.5mm (or equivalent) thickness black styrofoam blockers GOOD TO HAVE • 4x 8kg sandbags for weighing down light stand and background 9 PHOTOGRAPHY SETUP – OPTION 2 (WHITE WALL) REQUIRED EQUIPMENTS CAMERA • DSLR CAMERA • 24-105mm lens BACKGROUND • Clean & plain white wall with exposure to natural sunlight • 2x 62.5mm (or equivalent) thickness black Styrofoam blockers 10 LIGHTING & COLOR – REQUIRED STANDARD Studio lighting is recommended in order for product and model to be presented professionally Example: . Product and model is bright and attractive . Overall image does not look dull. Model’s skin tone looks healthy & radiant LIGHTING & COLOR – REJECT Poorly lit images do not appeal to customers Example: . Color tone is over-saturated . Strong background color . Dull color and lack of light makes . Image looks like it is being shot . Looks over-edited and unnatural the overall image unappealing using a mobile phone camera/low quality camera. Back to Index IMMEDIATE REJECTS 13 MAIN IMAGE IMMEDIATE NO NO’S WATERMARKS TWO MODELS SELFIES DISTORTED/ LANDSCAPE STRETCHED Absolutely no One model per item Absolutely no selfies Image must be in watermarks of any (unless item is allowed Images must portrait and fits the kind is allowed reversible, multi- be hi-res and frame dimensions pack, couples wear not stretched with no white spaces See pg. 33 or around it compressed See pg. 3 when uploaded See pg. 3 MAIN IMAGE IMMEDIATE NO NO’S FACELESS MODEL BRIGHT MANNEQUIN SEXUALLY MESSY BACKGROUND SUGGESTIVE PLACEMENT Do not crop your Absolutely no IMAGES model’s head off Absolutely no bright mannequin Products must for the main image, colored backgrounds allowed for both Images must be neatly except for and walls apparel and be decent and presented bottoms See pg. 9 products (main fashionable Must be against Only shoot with image) Model must a white models that are See pg. 18 - 20 not appear too background suitable for Zalora sexy, Must be front and your brand especially facing See pg. 35 - 37 lingerie shoot Back to Index APPAREL 16 APPAREL – REQUIRED STANDARD This is the required standard for ZALORA catalog. Model and product must be presented in a clean and tidy manner on a light grey background. Presentation of the main image is very important in order to portray your products the best on main catalog. Example: 1 2 3 4 First image (Front) Second image (Back) Third image (Styling) Fourth image (Detail) . Apparel is shown clearly in . Back of apparel is shown clearly in . Suggested styling of the apparel . Detail of apparel shown clearly tidy manner tidy manner in a tidy manner APPAREL - REQUIRED STANDARD Image can be cropped to focus on the main apparel that is for sale – for bottoms only Presentation of the main image is very important in order to portray your products the best on main catalog. Example: 1 2 3 4 First image (Front) Second image (Back) Third image (Styling) Fourth image (Detail) . Apparel is shown clearly in . Back of apparel is shown clearly in . Suggested styling of the apparel . Detail of apparel shown clearly tidy manner tidy manner in a tidy manner OUTDOOR – REJECT Main Image with scenery background that is NOT acceptable. Example: . Messy and . Other people in . Dirty looking . Messy and . Dirty looking . Copy paste . Depth of field distracting objects the background background unorganized background subject on with front object background background GHOST MANNEQUIN – HOW TO Flat Lay Method should be direct top view If no suitable model is available, ghost mannequin is the recommended alternative. Main image presentation is the most important as it is shown on the catalog page. Example: + = Apparel should look as tidy and straight as possible. Messy wrinkles must be edited away. Apparel on Image of the inner part model/mannequin . Model/mannequin stand . Turn the apparel inside out if . Both side should look symmetrical straight with arms stretch needed. straight down. Remove any tags if possible or edit it away later. APPAREL – REQUIRED STANDARD This is the required standard for non-model shots on ZALORA catalog: Example of ghost mannequin . Product must be strictly on white background and well lit shot on flat lay method which . Garment’s shape must be tidy, flattering and accurately presented as to how it looks like on model is acceptable Example: 1 2 3 First image (Front) Second image (Back) Third image (Detail) . Apparel is shown clearly . Back of apparel is shown clearly in . Close up of product’s fabric and against a white background tidy manner details . Silhouette of the garment is flattering and well represented GHOST MANNEQUIN - REJECT If no suitable model is available, ghost mannequin is the recommended alternative. Main image presentation is the most important as it is shown on the catalog page. Example: Untidy Ghost Mannequin On Mannequin/ Hanger Bad placement and Missing/Cropped messy shape . Apparel is shot in an untidy . Visible mannequin and hanger is . Too much gap between the . Products should be shown in full manner not allowed sleeves and frontal . The shape of the garment is . Mannequin should be edited out . Untidy sleeves . Mannequin silhouette should be not flattering . Too much folds and crinkles straight and tidy . Garment is cropped off CROPPING – DO & DON’T Image cropping should show the main apparel in full. Example: . Too much negative and . Background crop does . Apparel is shown clearly . Apparel is cropped off, not . Model and garment unwanted space within not fit the full frame showcasing clearly what the should fill up 60-70% of the frame product is on main image the full image . Product view is being minimized Back to Index UNDERWEAR & SWIMWEAR 24 LINGERIE & SWIMWEAR – REQUIRED STANDARD . Product should be shot as ghost mannequin or flat lay – especially sheer fabric and thongs Example of other lingerie . Background must be white and clean set as ghost mannequin . Product must be neat and in good shape Example: 1 2 3 First image (Front) Second image (Back) Third image (Detail) . Background must be white . Apparel is shown clearly in . Back of apparel is shown clearly in . Detail of apparel shown clearly . Product placement must be tidy manner tidy manner in a tidy manner front facing and neat . Shape of the product is good . No decoration needed LINGERIE & SWIMWEAR – REQUIRED STANDARD Sheer lingerie/Thong image should be shown as ghost mannequin or flat lay only Example of other sheer lingerie and thong on ghost mannequin Example: 1 2 3 First image (Front) Second image (Back) Fourth image (Detail) . Extremely sexy or sheer . Apparel is shown clearly in a . Back of apparel is shown clearly in . Detail of apparel shown clearly in lingerie on model will be tidy manner a tidy manner a tidy manner rejected. Please shoot as . Shape of product is good ghost mannequin only LINGERIE & SWIMWEAR TOP – REQUIRED STANDARD . Lingerie top/bra should fit model without showing too much cleavage. Raunchy and . If product is sheer, it should be presented as ghost mannequin or flat lay. sexually suggestive Example: images will be rejected 1 2 3 4 First image (Front) Second image (Back) Third image (Styling) Fourth image (Detail) . Apparel is shown clearly in a .