New Frontiers for Museum Management

Audience outreach

Rinske Hordijk Art tube

MUSEUMS AS MULTIMEDIA PRODUCERS

A collaborative videoplatform for art lovers and education

Rinske Hordijk Project Manager ARTtube Video platform since 2012

Collaboration of 25 art museums High quality museum video / Dynamic archive / free and accessible / Educational value first / International audience

Why a collaborative platform?

• Hundreds of stories about museums, artists and artworks: collected and connected

• Exchange of audiences

• Collaborative series and stories that expand the individual museum

• Audiences know what’s on in the main art museums of Belgium and the Netherlands

• Inspiration and elaboration at any time and place

Over 700 videos about art and design ARTtube museums

25 museums in The Netherlands and Belgium

Contemporary Art

Modern Art

Design

Old Masters

Photography

Film

Artists

Jeff Wall, Anton Corbijn, Mondriaan, Marlene Dumas, Jeroen Bosch, Van Eyck, Panamarenko, Daan Roosegaarde Audience

300.000 unique online visitors a year Broadcasts on National TV, Vimeo and Youtube From school students to young art lovers and a 50+ museum audience International audience 20 % Museums as producers

Collaboration external: filmmakers & broadcasters Collaboration internal: editorial teams new roles, expertise and policy in communication, education & documentation

For education

Primary education Secondary education Co-creation with peer-educators

Blikopeners Stedelijk Museum (eye- openers) visit designer Marcel Wanders in his studio Video assigments by artists

Partnering with National TV

Well-known presenter (TV shows) Peer-educators discuss art related questions Different art professionals Educational material > activate students inside classroom and museum Co-design with schools & students

“wat de VAKman”: starting from the perspective of secondary school students. Relate to their world of expertise – craft and technique; hands-on challenges

Co-design with schools & students New audiences: We Live Art New audiences: We Make Art Inspire new audiences

Collaborative program at Festivals (LOWLANDS): Workshops / Pop Up Cinema / ART crash courses by museum curators Video is the future

• Storytelling – always & everywhere • Shifting expectations: visual & experience-based society • Documentation for the future • Online learning is trending

What lies ahead?

• ARTtube as an online learning platform: MOOC’s, courses, stories and special series for education • Innovation for (online) storytelling and participation • International audience and partnerships • Digital tv channel

Take Aways

• Video is becoming the main “search medium” in collecting information on the Internet, especially for the young generation

• Museums can be great producers of high quality multimedia content – for education and life long learning

• Co-creation with specific audiences leads to better products and new ideas

• Think about your content: before / during / after / everlasting

Questions?

Want to share your thoughts? Collaborate?

Contact me at [email protected] Visit us at www.arttube.nl

Anna Gor National Center for Contemporary Arts ARSENAL New type of the museum

Laboratory of the future on the territory of the past

MISSION: Arsenal is the space of artistic communication for human and territorial development

Audience in figures Educational programs according to age

3-6 years old – language of sensation •COLOR. FORM. MATERIAL •FAMILY WORKSHOPS 7-10 years old – language of education •MAIN CHARACTERS OF CONTEMPORARY ART •MUSIC DESIGN STUDIO •ARSENAL CARTOON •THEATRE WORKSHOP 10-13 years old – language of knowledge •PHOTO WORKSHOPS •ARSENAL+SCHOOL 13-17 years old – language of description •TEENAGE ARSENAL CLUB TAK! • MONTHLY NEWSPAPER

Contemporary Art and Local Contexts (interdisciplinary museum seminar)

High Hopes Museum (exhibition project)

VASARI. Festivals of Art Texts

- Book fair

-Intellectual platform

- Popularisation Hybrid projects -ILLUSION. FROM FAIR ATTRACTION TOWARDS MEDIA INSTALLATION

-WALTER BENJAMIN’S NEW YEAR TREE

-RUSSIAN CHRESTOMATHY The third place •MUSEUM CAFÉ

•DANCING WORKSHOP

•MUSEUM SHOP

•KUNSTPLATZ Where do we go? Joint forces Teus Eenkhoorn Reinwardt Academy Reinwardt Academy Amsterdam heritage, education, museology

Teus Eenkhoorn Director Reinwardt Academy, Amsterdam University of the Arts

April , 2016 Where are we? Where are we? • reinwardt Amsterdam Higher Education

• University of Amsterdam 30,000 • HvA Amsterdam, University of Applied Sciences* 30,000 • Free University 25,000 • InHolland, University of Applied Sciences* 4,000 • Amsterdam University of the Arts* 3,000 • Rietveld Academy of Fine Arts* 1,000

* vocational education & training • Academy Fine Arts in Education • Academy of Architecture • Conservatorium of Amsterdam (Music) • Netherlands Film Academy • Theatre School (Performing) • Cultural Heritage - Reinwardt Academy

Bert Verveld

6 faculties

• Bachelor programme, 4 years since 1976, 125 students per year • Master programme, 1½ years since 1994, max 20 students per year • Research group since 2006, 5-10 members, connecting the workfield with education/training, research

- Chemist - Pharmacist - Natural-Scientist - Botanist - Professor at Harderwijk University (Chemistry, Botany, Natural History) - Founder and director of Botanical Gardens Bogor (Indonesia) - Professor Leiden University (Natural History, Chemistry, Mineralogy, Botany) - Collector

Caspar Reinwardt (1773-1854) Heritage Studies & Museology From classical museums…

….to neigbourhood communities Museum model

THEN NOW content based > functions based

director director

Collections Communication Curator 1 Curator 2 Curator 3 Curator 4 etc.

Preservation Research Exhibitions Education

Documentation Conservation Bachelor competencies

Knows how to analyze, interpret and Select, assess, value, signify, assess heritage: CHOOSE facilitate, repesent, empower…

Knows how to PRESERVE/SAFEGUARD Preserve, conserve, restore, deposit, organize, manage… heritage Digitize, archive, recall, metadata, Knows how to MANAGE heritage plan, organize, crowdsource, INFORMATION register…

Knows how to PROVIDE ACCESS Exhibit, dramatize, show, write, script, webdesign, educate, inspire, (learning, exhibition, virtual) interpret, advocate, represent…

Knows how to position / LEAD a heritage Position, adapt, change, lead, institution organize, connect, empower, generate trust, deal, venture, initiate Select, Embrace, Share

PRESERVE SELECT COMMU- NICATE MANAGE INFORMATION

LEADERSHIP Bachelorprogramm

The VT1 Heritage The field The public presentation

VT2 Communicate and preserve Internship

VT3 Positioning and manage Minor

VT4 Internship Thesis Master’s Degree Course

- Mix of global traditions: Anglo-Saxon, Central European, Latin American.

- Focus on practical issues, master students are colleagues in training, community of practice.

- Diversity: up to 15 nationalities, differing experience, educational background, age. theory

professionalism ethics practice Master’s Degree Course Approaches field Museology as the study of processes of musealization, or the attribution of values. The role and significance of museums and cultural heritage in society are permanently changing. These changes are triggered globally, regionally, locally, or virtually, and have a profound impact in our field of work. Every region has its own speed, dynamics, and traditions, with diverse people having access and authority over heritage tools. We have to be sensitive, flexible and ethical about these changes, and aware that not all people nor museums are created equal. programme an internationally oriented curriculum for students to become professional practitioners who can contribute to the future of museums and cultural heritage We do this by creating a learning environment based on international encounters, cooperation, research, workshops and platforms, where theory and practice meet reflection. In the programme we show the contrasting views, opinions, traditions, and developments – in an open minded way and with a human-centred approach. Amsterdam is the place we work from, but with an eye on global developments in our field of work. staff we celebrate diversity: many different backgrounds and expertise But all study, think and rethink concepts and practices of museology with a societal focus. students can be both mid-career professionals and fresh post-graduates. We strive towards groups that form a creative mix in terms of culture, preferences, backgrounds, and interests. Diversity is the key element in the building of knowledge, experience, and networks. Our students share the key- values: respect, empathy, curiosity, and critical attitude.

Master Programme aims

• Academic and professional knowledge, skills, attitudes

• Able to function at policy-making level in the museum and heritage fields

• Qualified for leading positions as department head, project leader, consultant, management advisor, and member of a management team.

Rijksmuseum, Reconstructed (!) Hall of Fame 1880 Workshop

Workshop “why (or why not) & how could Aids Quilts become part of a museum collection?

Amsterdam Museum & Aids Memorial Quilt Community Master’s Degree Course

Museology & Museological functions

> Introduction as a primer

Module Ethics & Strategies

> Professionalism & Decision making

Module Expectations & Experiences Project

> Audience Development & Visitor Studies

Management Module Collecting & Mobilities > Collecting processes

Module Society & Transformation THESIS > Social Museology & Digital Culture

Module Changes & Challenges INTERNSHIP > Preparing for the future

10 months 2 months 5 months Internships 2014 Master students backgrounds 2013-2014 career options

• Greece > BA Philosophy • South Korea > BA Fine Arts • Israel > BA Fine Arts • exhibition designer • Israel > Art Teacher • head of collections • Jamaica > BA History of Art • USA > BA Arts, Political Science • museum educator • Italy> BA History of Art • Kenya > Post Grad. in Museum & Heritage Studies, • head of communications curator community museum • project manager • Iran > MA Graphic Arts • Turkey > Msc Cognitive Sciences • gallery director • Turkey> BA Archaeology • independent professional • Russia > BA Museology • Canada > BA Fine Arts • heritage consultant • Netherlands > Teacher Fine Arts in Education etc. • Netherlands > Teacher Fine Arts in Education

Research programme 2016-20 (u.c.)

‘Applied and critical heritage engagements’ How do practices of teaching in dealing and engaging with heritage look like when applying a dynamic and critical heritage perspective? And how can the Reinwardt Academy contribute to the development of such practices? Various programmes where practice is leading: Street Values & Place Making Urban Ensembles & Emotional Networks Religion & Secularism Queering the Collections Forgetting vs Remembering EMPHOS - Cultural Entrepreneurship 2016-18 Eurostars - Global Open Story-telling Platform 16-17 ReinwardtReinwardt A Academycademy Tr aInternationalining Projects

“We think that sustainability in offering“We think our international that sustainability training in andoffering learning our programmes international on training museologyand learning is essential. programmes Therefore on Oslo St. Petersburg wemuseology combine openness, is essential. honesty Therefore andwe curiosity combine with openness, reciprocity. honesty We Moscow areand cultural curiosity sensitive with reciprocity.and share We Bologna developedare cultural listening sensitive skills. and Because share Beijing wedeveloped are operating listening in various skills. Because Rome Xi’An internationalwe are operating contexts, in various adaptability,international respect contexts, and flexibility Caïro Hangzhou is keyadaptability, - yet the execution respect and of ourflexibility programmesis key - yet isthe done execution with of our Bangkok determinationprogrammes and is done spirit.” with Paramaribo determination and spirit.” Kuching Singapore Bandung Yogyakarta

Sao Paulo Reinwardt Academy International

“We think that sustainability in offering“We think our international that sustainability training in “We think that sustainability in offering our andoffering learning our programmes international on training museologyand learning is essential. programmes Therefore on international training and learning programmes on wemuseology combine openness, is essential. honesty Therefore andwe curiosity combine with openness, reciprocity. honesty We areand cultural curiosity sensitive with reciprocity.and share We museology is essential. Therefore we combine developedare cultural listening sensitive skills. and Because share wedeveloped are operating listening in various skills. Because openness, honesty and curiosity with reciprocity. internationalwe are operating contexts, in various adaptability,international respect contexts, and flexibility We are cultural sensitive and share developed is keyadaptability, - yet the execution respect and of ourflexibility programmesis key - yet isthe done execution with of our listening skills. Because we are operating in various determinationprogrammes and is done spirit.” with determination and spirit.” international contexts, adaptability, respect and flexibility is key - yet the execution of our programmes is done with determination and spirit.” Marc Pil Marjan Otter Riemer Knoop Edwin van der Professor in Lecturer Heritage Lecturer Heritage Management Veldt Management Cultural Heritage Lecturer Cultural History & Museology Teus Eenkhoorn Director

Simone Alexandra van Dijk Jasper Visser Stoltz Coordinator Associated-Lecturer Lecturer Social Social & New Media International & New Media Programmes Gerdie Borghuis Lecturer Collection Management

Ruben Smit Theo Meereboer Senior Lecturer Associated-Lecturer Interpretation & Learning| Social & New Media International Programmes Here we are...

Annette Loeseke Associated-Lecturer Visitor Studies Joke Bosch Björn Stenvers Associated-Lecturer Associated-Lecturer Hester Dibbits Museum Heritage Management Course Director MDP Management & Professor Historic Paul Ariese Culture & Education Lecturer Exhibition Development Jan Sas Senior Lecturer Visitor Studies Marjelle van Hoorn Associated- Lecturer Access and Inclusion Nancy van Martijn de Ruijter Irina Leifer Asseldonk Lecturer Collection Associated-Lecturer Curriculum Care & Preservation Museology Development Reinwardt Academy International (in progress)

• Museology with a focus on organisational and public awareness

• The key programme of the Reinwardt International Programmes is threefold. 1. Museology is the base and umbrella under which two core programmes are executed: 2. Organisational awareness 3. Public focus Reinwardt Academy International (in progress)

1. Museology is the process of selection, preservation and (re) presentation of cultural expressions and is strongly based on practical ethics. Key elements in Museology are: • Overview of history and various ‘turns’ in museology and professionalisation • Defining museums and professionalism / Museum Ethics • Collecting and de-accessioning • Processes of selection, awarding and sharing value, appropriation • Representation, interpretation and inclusive practises Reinwardt Academy International (in progress)

2. Organisational Awareness is needed in times when worldwide public funding is diminishing and complex (interdisciplinary) work processes and projects need new and fresh managerial approaches that do the job. Key elements are: • Museum Management tools and skills • Project Management tools and skills • Cultural Marketing in a not for profit organisation • Strategic visitor and audience studies Reinwardt Academy International (in progress)

Public Awareness is the core of museum work in this century, without visitors museums are non-existent. Audience focus and visitors development are both the focal point and the sources for all museum operations. Key elements are: • Museum Learning • Participation and Access • Exhibiting and storytelling • New Media and Digital Storytelling • Visitor Studies Reinwardt Academy International (in progress)

Reinwardt Academy is also involved in on the job training programmes in those fields, but also on collection management and collection care. Collection Management: • Registering collections • Managing and digitizing collections • Managing Management Systems Collection care: • Passive preservation • Managing museum and store room environments • Handling collections • Transport of collections Staff

Partner Museum

In house Training

Lecturers Reinwardt Academy

Working Models Reinwardt Academy Capacity Building Training Projects Students Lecturer Lecturers s Reinwardt Partner Academy University

Student & Teach-the-Teacher Training

Working Models Reinwardt Academy Capacity Building Training Projects Museums Museums Museums

Students Lecturer Lecturer s Reinwardt Partner s Academy University

Student & Teach-the-Teacher Training with Practice Based Internships

Working Models Reinwardt Academy Capacity Building Training Projects Staff

Partner Museum

Students

Lecturers Lecturers Reinwardt Partner Academy University

Basic Triangulair Partnership Training

Working Models Reinwardt Academy Capacity Building Training Projects Try to not burden museums with too much!

(Tony Bennet: the demands on museums are insatiable) Mariyan Dandamaeva State Hermitage St Petersburg EDUCATION at

THE STATE HERMITAGE MUSEUM Education Department was founded in 1925. It consisted of 15 staff members.

Classes for schoolchildren. 1931. Lecture for schoolchildren at The Hermitage Theatre. 1954-1955. Lectures outside the Hermitage. Lectures outside the Hermitage. Lectures outside the Hermitage. Deputy Director for Research

Education Department School Centre (170 Staff Members) (13 Staff Members)

Methodology Sector

Guides

Sector for Special Programmes

Youth Centre and Student Club

In 2015 The Hermitage organized 42 000 guided tours

355 education programmes were implemented, including programmes for children and for students (attended by 242 000 people)

564 lectures were read (attended by 52 000 people) Lecture hall of the Hermitage. Atrium in the General Staff building of the Hermitage.

Marina Fomina Polytechnic Museum MUSEUM STUDIES

museology.polymus.ru Idea

• Museum Studies Master Program is a pilot educational project of the Polytechnic Museum, the Higher School of Economics and Vladimir Potanin Foundation.

• The main goal of the program is to develop an educational program for new museum staff generation in Russia complied with high level of international standards.

• The program is designed to assist museum and cultural institutions in Russia to go through the complex process of transformation and renovation as well as to help the museum professionals to gain new skills and foster their creative potential which will be an important contribution to the process of museum development. Partners

• The Polytechnic Museum is one of the oldest science museums in the world, located in Moscow that presents the progress of Soviet and Russian technology and science, as well as modern inventions and developments (Russia).

• The Higher School of Economics is one of Russia’s top universities and the leader in combining the Russian traditions of higher education with the best international teaching and research practices (Russia).

• The Reinwardt Academy (Amsterdam School of the Arts) is one of the oldest museology school in the Europe. The Academy combines the high level of academic work and practical training to prepare the next generations of professionals (Netherlands).

• The Vladimir Potanin Foundation runs long-term scholarship and grant programs for higher educational institutions, museum staff, sports professionals, and experts in endowment creation and development (Russia). About the program

• Master of Cultural Studies

• 120 ECTS

• Languages: Russian, English

• 20 students (incl. 15 free scholarships)

• Duration: 2 years

• museology.polymus.ru Lecturers

• The Reinwardt Academy lecturers are the core part of educational program. All Academy professionals have extensive experience in museum and heritage fields.

• The Program also invites the leading international experts in museum development such as Uwe Bruckner (Germany), Mark O’Nill (Great Britain), Yuko Hasegawa (Japan), Jorge Wagensberg (Spain), Robert Firmhofer (Poland) and Susan Hazan (Israel).

• Workshops and meetings with leading Russian museum professionals aimed to explore the national context and museum trends are an important part of the program. Lecturers

15 lectures from 7 countries

Courses 2014 - 2015

Museums in the Digital Contemporary museum Museology Age curating

• Elective course • Elective course • Elective course • 3 ECTS • 3 ECTS • 3 ECTS Courses 2015 - 2016

Cultural Institutions and Contemporary museum Museology Museum Management curating

• Core course • Core course • Elective course • 3 ECTS • 4 ECTS • 6 ECTS

Museum Audience Museums in the Digital Accessibility in the Museum Project Research Age Museum

• Core course • Elective course • Elective course • Elective course • 3 ECTS • 3 ECTS • 3 ECTS • 3 ECTS Courses 2016 - 2017

Cultural Institutions and Contemporary museum Museology Museum Management curating

• Core course • Core course • Elective course • 3 ECTS • 4 ECTS • 6 ECTS

Museum Audience Museums in the Digital Accessibility in the Museum Project Research Age Museum

• Core course • Elective course • Elective course • Elective course • 3 ECTS • 3 ECTS • 3 ECTS • 3 ECTS Full MA Program 2017 - 2018

Operational Museum & Society Collection & Storytelling Management

• Museology • Collection policy • Finance • History • Research • Facility/Security • Museum structures & • Interpretation • Marketing (Internal) roles • Storytelling • External communication • Current & Future trends • Curating • Risk management • Ethics & issues

Participation & Access Strategic Management Electives Internship & Thesis & Learning

• Vision, Mission, Value • Public Engagement • Actplan/business • Intangible Heritage planning • Critical Harritage • 1 month musem-based • Participation& co-creation • Leadership • Industrial Herritage internship • Visitor experience • Partnership • Urbanism • 5 months thesis • Learning • Fundraising • Visitor’s research • Risk Management Findings and next steps

• We would love to involve more museum professionals - not only bachelors.

• We appeal to museums to provide - and use for their own benefit - opportunities for long- term internship for our students.

• We would appreciate some useful advises regarding internship practices: how to make it right.

• We would like to discuss opportunities for short-term internship in Dutch museums and cultural institutions. Contacts

Lidia Lobanova– Curator of the Program [email protected] + 7 926 175 25 03 Quality boosting collaborations

Stijn Schoonerwoerd The National Museum of World Cultures Natalia Karovskaya State Museum Preserve Rostov Kremlin

STATE MUSEUM RESERVE ROSTOV KREMLIN

1883

B А C STOCK 12 EXPOSITIONS

FESTIVALS

May: Music And Crafts Festival

July: Rostov Enamel

August: International festival of Medieval culture

MUSEUM & CITIZENS

MUSEUM FOR YOUNG VISITORS

PROFESSIONAL DEVELOPMENT OF STAFF

EVENTS & INTERACTIVE PROGRAMS

ROSTOV SUITE INFRASTRUCTURE

THE DAY AFTER TOMORROW

DUTCH FORTRESS

Jan Cornelius van Rodenburg

1632-1634

Unveiling hidden museum treasures

Ina Klaassen Museum Boijmans van Beuningen

Kirill Meerov State Historical Museum Museum Conference 2016 International Museum Conference Sustainable Dialogues 18 and 19 April 2016, Amsterdam Russia and the Netherlands. Space of Cooperation. History and Future

Vladimir E. Bulatov map curator

Kirill А. Meerov Head of Multimedia Department

State Historical Museum 1, Red Square Moscow, Russia www.shm.ru [email protected] Virtual Exhibition “RUSSIA and the NETHERLANDS. The space of interaction” and the project “Exhibition FOREVER”

Vladimir E. Bulatov map curator

Kirill А. Meerov Head of Multimedia Department

State Historical Museum 1, Red Square Moscow, Russia www.shm.ru [email protected] Virtual Exhibition “RUSSIA and the NETHERLANDS. The space of interaction” and the project “Exhibition FOREVER” 5 mln items and about 14 mln sheets of documents 0,7% of all collection are presented on permanent expositions of the museum Moscow Kremlin

SHM St. Basil's Christ the Savior SHM Main building Cathedral Cathedral exhibition halls Exhibition FOREVER

Exhibition “RUSSIA and the NETHERLANDS: The space of interaction”

2013. Russian-Dutch Bilateral Year Exhibition FOREVER

13 Russian and 10 Dutch museums, archives and libraries

Russia The Netherlands

Arkhangelsk regional museum. Amsterdam City Archives, Library of the Russian Academy of Sciences Leiden University Libraries, State Archive of the Russian Federation State Historical and Cultural Museum-Preserve “The Moscow Kremlin” Maritime Museum, Rotterdam The State Museum of Fine Arts (Pushkin Museum) Amsterdam Museum The State Museum of Ceramics and the 18th Century Kuskovo Estate. Pereslavl-Zalessky State Historical, Architectural and Art Museum-Reserve Zuiderzee Museum Russian State Library Koninklijke Bibliotheek Den Haag (Royal Library) Russian State Archives of Ancient Documents Moscow Central Archive of the Ministry of Foreign Affairs University Library (UvA) Special Collections Russian State Archives of Ancient Acts Collection HEK Central Naval Museum Exhibition FOREVER

13 Russian and 10 Dutch museums, archives and libraries 400 exhibits

Paintings, maps, ethnographic items, numismatics, documents, including original diplomatic charters, Russian and Dutch household utensils, weapons have been displayed Exhibition FOREVER

1 2 3 Exhibition FOREVER Exhibition FOREVER Exhibition FOREVER Exhibition FOREVER Exhibition FOREVER

“First stage of developing the portal about Russian-Dutch shared cultural heritage”. Project GCE 14/03

Mr Thymen Kouwenaar Exhibition FOREVER

o Leiden University Library o Leids Universitair Medisch Centrum o National Military Museum o Koninklijke Bibliotheek Den Haag (Royal Library) o Atlas Van Stolk o Rembrandthuis Amsterdam o Zuiderzeemuseum o Czaar Peterhuisje / Zaans Museum o Rijksmuseum Amsterdam o Hermitage Amsterdam o Amsterdam Museum Exhibition FOREVER Mrs Esther Driessen Mr Michael Huijser Exhibition FOREVER Exhibition FOREVER Exhibition FOREVER Exhibition FOREVER

“From the Great Lord Tsar and Great Prince Mihail Foedorovich the Autocrat of All the Russia, as an ambassador in the Dutch land has been Ivan Ivanovich Baklanovsky in the year 7126” (1618 AD) Exhibition FOREVER

1 2 3 Exhibition FOREVER http://gimdb.demosrv.ru/project1/ Exhibition FOREVER Exhibition FOREVER Exhibition FOREVER Exhibition FOREVER Exhibition FOREVER

On the portal, there will be some technological features such as:

 ability to add items related to the topic on the part of museums partners;  ability to add annotation objects to the visitors of the portal;  interactive background data.

Exhibition FOREVER

Mrs Ida de Kat – van Meurs Mr Pavel Kouzmine Exhibition FOREVER

Спасибо Thank you Dank U wel