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New Frontiers for Museum Management

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New Frontiers for Museum Management New Frontiers for Museum Management Audience outreach Rinske Hordijk Art tube MUSEUMS AS MULTIMEDIA PRODUCERS A collaborative videoplatform for art lovers and education Rinske Hordijk Project Manager ARTtube Video platform since 2012 Collaboration of 25 art museums High quality museum video / Dynamic archive / free and accessible / Educational value first / International audience Why a collaborative platform? • Hundreds of stories about museums, artists and artworks: collected and connected • Exchange of audiences • Collaborative series and stories that expand the individual museum • Audiences know what’s on in the main art museums of Belgium and the Netherlands • Inspiration and elaboration at any time and place Over 700 videos about art and design ARTtube museums 25 museums in The Netherlands and Belgium Contemporary Art Modern Art Design Old Masters Photography Film Artists Jeff Wall, Anton Corbijn, Mondriaan, Marlene Dumas, Jeroen Bosch, Van Eyck, Panamarenko, Daan Roosegaarde Audience 300.000 unique online visitors a year Broadcasts on National TV, Vimeo and Youtube From school students to young art lovers and a 50+ museum audience International audience 20 % Museums as producers Collaboration external: filmmakers & broadcasters Collaboration internal: editorial teams new roles, expertise and policy in communication, education & documentation For education Primary education Secondary education Co-creation with peer-educators Blikopeners Stedelijk Museum (eye- openers) visit designer Marcel Wanders in his studio Video assigments by artists Partnering with National TV Well-known presenter (TV shows) Peer-educators discuss art related questions Different art professionals Educational material > activate students inside classroom and museum Co-design with schools & students “wat de VAKman”: starting from the perspective of secondary school students. Relate to their world of expertise – craft and technique; hands-on challenges Co-design with schools & students New audiences: We Live Art New audiences: We Make Art Inspire new audiences Collaborative program at Festivals (LOWLANDS): Workshops / Pop Up Cinema / ART crash courses by museum curators Video is the future • Storytelling – always & everywhere • Shifting expectations: visual & experience-based society • Documentation for the future • Online learning is trending What lies ahead? • ARTtube as an online learning platform: MOOC’s, courses, stories and special series for education • Innovation for (online) storytelling and participation • International audience and partnerships • Digital tv channel Take Aways • Video is becoming the main “search medium” in collecting information on the Internet, especially for the young generation • Museums can be great producers of high quality multimedia content – for education and life long learning • Co-creation with specific audiences leads to better products and new ideas • Think about your content: before / during / after / everlasting Questions? Want to share your thoughts? Collaborate? Contact me at [email protected] Visit us at www.arttube.nl Anna Gor National Center for Contemporary Arts ARSENAL New type of the museum Laboratory of the future on the territory of the past MISSION: Arsenal is the space of artistic communication for human and territorial development Audience in figures Educational programs according to age 3-6 years old – language of sensation •COLOR. FORM. MATERIAL •FAMILY WORKSHOPS 7-10 years old – language of education •MAIN CHARACTERS OF CONTEMPORARY ART •MUSIC DESIGN STUDIO •ARSENAL CARTOON •THEATRE WORKSHOP 10-13 years old – language of knowledge •PHOTO WORKSHOPS •ARSENAL+SCHOOL 13-17 years old – language of description •TEENAGE ARSENAL CLUB TAK! • MONTHLY NEWSPAPER Contemporary Art and Local Contexts (interdisciplinary museum seminar) High Hopes Museum (exhibition project) VASARI. Festivals of Art Texts - Book fair -Intellectual platform - Popularisation Hybrid projects -ILLUSION. FROM FAIR ATTRACTION TOWARDS MEDIA INSTALLATION -WALTER BENJAMIN’S NEW YEAR TREE -RUSSIAN CHRESTOMATHY The third place •MUSEUM CAFÉ •DANCING WORKSHOP •MUSEUM SHOP •KUNSTPLATZ Where do we go? Joint forces Teus Eenkhoorn Reinwardt Academy Reinwardt Academy Amsterdam heritage, education, museology Teus Eenkhoorn Director Reinwardt Academy, Amsterdam University of the Arts April , 2016 Where are we? Where are we? • reinwardt Amsterdam Higher Education • University of Amsterdam 30,000 • HvA Amsterdam, University of Applied Sciences* 30,000 • Free University 25,000 • InHolland, University of Applied Sciences* 4,000 • Amsterdam University of the Arts* 3,000 • Rietveld Academy of Fine Arts* 1,000 * vocational education & training • Academy Fine Arts in Education • Academy of Architecture • Conservatorium of Amsterdam (Music) • Netherlands Film Academy • Theatre School (Performing) • Cultural Heritage - Reinwardt Academy Bert Verveld 6 faculties • Bachelor programme, 4 years since 1976, 125 students per year • Master programme, 1½ years since 1994, max 20 students per year • Research group since 2006, 5-10 members, connecting the workfield with education/training, research - Chemist - Pharmacist - Natural-Scientist - Botanist - Professor at Harderwijk University (Chemistry, Botany, Natural History) - Founder and director of Botanical Gardens Bogor (Indonesia) - Professor Leiden University (Natural History, Chemistry, Mineralogy, Botany) - Collector Caspar Reinwardt (1773-1854) Heritage Studies & Museology From classical museums… ….to neigbourhood communities Museum model THEN NOW content based > functions based director director Collections Communication Curator 1 Curator 2 Curator 3 Curator 4 etc. Preservation Research Exhibitions Education Documentation Conservation Bachelor competencies Knows how to analyze, interpret and Select, assess, value, signify, assess heritage: CHOOSE facilitate, repesent, empower… Knows how to PRESERVE/SAFEGUARD Preserve, conserve, restore, deposit, organize, manage… heritage Digitize, archive, recall, metadata, Knows how to MANAGE heritage plan, organize, crowdsource, INFORMATION register… Knows how to PROVIDE ACCESS Exhibit, dramatize, show, write, script, webdesign, educate, inspire, (learning, exhibition, virtual) interpret, advocate, represent… Knows how to position / LEAD a heritage Position, adapt, change, lead, institution organize, connect, empower, generate trust, deal, venture, initiate Select, Embrace, Share PRESERVE SELECT COMMU- NICATE MANAGE INFORMATION LEADERSHIP Bachelorprogramm The VT1 Heritage The field The public presentation VT2 Communicate and preserve Internship VT3 Positioning and manage Minor VT4 Internship Thesis Master’s Degree Course - Mix of global traditions: Anglo-Saxon, Central European, Latin American. - Focus on practical issues, master students are colleagues in training, community of practice. - Diversity: up to 15 nationalities, differing experience, educational background, age. theory professionalism ethics practice Master’s Degree Course Approaches field Museology as the study of processes of musealization, or the attribution of values. The role and significance of museums and cultural heritage in society are permanently changing. These changes are triggered globally, regionally, locally, or virtually, and have a profound impact in our field of work. Every region has its own speed, dynamics, and traditions, with diverse people having access and authority over heritage tools. We have to be sensitive, flexible and ethical about these changes, and aware that not all people nor museums are created equal. programme an internationally oriented curriculum for students to become professional practitioners who can contribute to the future of museums and cultural heritage We do this by creating a learning environment based on international encounters, cooperation, research, workshops and platforms, where theory and practice meet reflection. In the programme we show the contrasting views, opinions, traditions, and developments – in an open minded way and with a human-centred approach. Amsterdam is the place we work from, but with an eye on global developments in our field of work. staff we celebrate diversity: many different backgrounds and expertise But all study, think and rethink concepts and practices of museology with a societal focus. students can be both mid-career professionals and fresh post-graduates. We strive towards groups that form a creative mix in terms of culture, preferences, backgrounds, and interests. Diversity is the key element in the building of knowledge, experience, and networks. Our students share the key- values: respect, empathy, curiosity, and critical attitude. Master Programme aims • Academic and professional knowledge, skills, attitudes • Able to function at policy-making level in the museum and heritage fields • Qualified for leading positions as department head, project leader, consultant, management advisor, and member of a management team. Rijksmuseum, Reconstructed (!) Hall of Fame 1880 Workshop Workshop “why (or why not) & how could Aids Quilts become part of a museum collection? Amsterdam Museum & Aids Memorial Quilt Community Master’s Degree Course Museology & Museological functions > Introduction as a primer Module Ethics & Strategies > Professionalism & Decision making Module Expectations & Experiences Project > Audience Development & Visitor Studies Management Module Collecting & Mobilities > Collecting processes Module Society & Transformation THESIS > Social Museology & Digital Culture Module Changes & Challenges INTERNSHIP > Preparing
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