Annual Report 2019
Annual Report 20 19 Beiersdorf worldwide 2019 1882 founded in Hamburg > 20,000 employees worldwide > 170 subsidiaries worldwide Beiersdorf products are available in nearly all countries worldwide 98 € 7,653 million patent applications Group sales in the Consumer Business Segment Production Locations Consumer Research & Development Locations Consumer Production Locations and Research & Development Locations Consumer Listed on the tesa Production Locations DAX since Corporate Headquarters 2008 As of: December 31, 2019 We are Beiersdorf At Beiersdorf we have been caring about segment, and LA PRAIRIE at the selective skin since 1882. Beiersdorf’s success is based cosmetics market. With its HANSAPLAST on its strong portfolio of internationally and ELASTOPLAST brands, Beiersdorf also leading brands. It is thanks to them that has a global presence in the field of plasters millions of people around the world choose and wound care. Renowned brands such Beiersdorf day after day. Our brands boast as LABELLO, AQUAPHOR, FLORENA, 8X4, innovative strength, outstanding quality, and HIDROFUGAL, GAMMON, COPPERTONE, exceptional closeness to our consumers. By ATRIX, FLORENA FERMENTED SKINCARE, responding quickly and flexibly to regional SKIN STORIES, and MAESTRO round off our needs, we are winning the hearts of con- extensive portfolio in the Consumer Busi- sumers in nearly all countries worldwide. ness Segment. Through the tesa brand, which Our successful skin and body care brands has been managed since 2001 by Beiersdorf’s form the focus of our successful brand independent tesa subgroup, we also offer portfolio and each brand serves very highly innovative self-adhesive system and different segments: NIVEA is aimed at the product solutions for industry, craft busi- mass market, EUCERIN at the dermocosmetics nesses, and consumers.
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