Graphic Standards 1 April 2011 INTRODUCTION TABLE OF CONTENTS This Graphic Standards Manual sets guidelines State Agency Logos 3 for appropriate treatment of the Kansas logo as Logo Colors 5 well as other visual elements such as typography, layout and photography. Everyone involved in Reverse Applications 6 the creation of communication materials should Logo Size Preferences and carefully study and apply these guidelines as we Alternate Configurations 7 work together to assure a consistent, uniform look Logo Staging Area 8 for state agency communications. Unacceptable Logo Applications 9 To request an exception from these graphic standards, please contact Sherriene Jones-Sontag, Kansas Fonts 10 Communications Director for Governor Sam Address Block Type 13 Brownback at
[email protected] or (785) 368-7138. Stationery Standards 14 Use of the State Seals 16 Applying the Graphic Standards 16 2 STATE AGENCY LOGOS This page illustrates the use of the Kansas logo for state agencies. All agencies are encouraged to adopt the logo to project a consistent brand throughout state government. Proper and consistent use of the logos is essential to establishing and maintaining a strong brand image. Do not recreate the logo. Use ONLY the original art provided by the State Printer or Department of Commerce. STATE AGENCY LOGO APPLICATION LOGOTYPE AGENCY NAME Department of Commerce Rural Development DIVISION NAME 3 STATE AGENCY LOGOS Each state agency logo is unique. Do not recreate the logos. Use ONLY the original art provided by the State Printer or Commerce. Department of Corrections Department of Social and Rehabilitation Services Department of Health Department of Transportation and Environment Department of Administration Juvenile Justice Authority Department of Wildlife, Parks and Tourism Department on Aging Department of Labor Office of the Governor Department of Agriculture Department of Revenue Adjutant General 4 LOGO COLORS PREFERRED The examples shown on this page and the following page are the only acceptable color combinations permitted.