W&M ScholarWorks Arts & Sciences Book Chapters Arts and Sciences 2007 Social Cognitive Neuroscience of Person Perception: A Selective Review Focused on the Event-Related Brain Potential. Bruce D. Bartholow Cheryl L. Dickter College of William and Mary,
[email protected] Follow this and additional works at: https://scholarworks.wm.edu/asbookchapters Part of the Cognition and Perception Commons Recommended Citation Bartholow, B. D., & Dickter, C. L. (2007). Social Cognitive Neuroscience of Person Perception: A Selective Review Focused on the Event-Related Brain Potential.. E. Harmon-Jones & P. Winkielman (Ed.), Social neuroscience: Integrating biological and psychological explanations of social behavior (pp. 376-400). New York, NY: Guilford Press. https://scholarworks.wm.edu/asbookchapters/46 This Book Chapter is brought to you for free and open access by the Arts and Sciences at W&M ScholarWorks. It has been accepted for inclusion in Arts & Sciences Book Chapters by an authorized administrator of W&M ScholarWorks. For more information, please contact
[email protected]. V PERSON PERCEPTION, STEREOTYPING, AND PREJUDICE Copyright © ${Date}. ${Publisher}. All rights reserved. © ${Date}. ${Publisher}. Copyright 17 Social Cognitive Neuroscience of Person Perception A SELECTIVE REVIEW FOCUSED ON THE EVENT-RELATED BRAIN POTENTIAL Bruce D. Bartholow and Cheryl L. Dickter Although social psychologists have long been interested in understanding the cognitive processes underlying social phenomena (e.g., Markus & Zajonc, 1985), their methods for studying them traditionally have been rather limited. Early research in person perception, like most other areas of social-psychological inquiry, relied primarily on verbal reports. Researchers using this approach have devised clever experimental designs to ensure the validity of their conclusions concerning social behavior (see Reis & Judd, 2000).