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Supercharged Theater #46 volume 9, issue 1 Global Immersion’s Martin Howe on joining the Electrosonic family, new strengths “as one”, and what’s coming next for the company & the industry supercharged theater ormally, I take some time Nto talk about the world of museums in my column for this issue. As this issue is distributed at the American Alliance of Museums show #46• volume 9, issue 1 in Baltimore, and for the first time ever at the IMERSA Summit in Denver, our making public private primary focus is on the 4 a museum’s public and private partnership saves history to expanding and changing ensure a future • by Ashley Higson world of museums. And with our special feature story under the dome on Global Immersion and their acquisition by Electrosonic, 6 exploring challenges of dome convergence • by Joe Kleiman in this issue we take a close look at the technology side of museums. supercharged digital theater But I would be remiss if I didn’t take a few sentences to talk 8 Global Immersion, now part of Electrosonic, explains why it’s all about our own technology here at InPark Magazine. We about the programming • by Judith Rubin recently launched our brand new website at inparkmagazine. giving museums license com. Previously, our article archive, editor’s blog, news feed and digital issues were all housed in separate sites and undertaking an effective licensing strategy for museums and 12 different areas. Now, we’ve brought them all together in one science centers • by Wendy Heimann-Nunes, Esq. convenient location. midwest museums With one click you can find all the recent features and news 13 an update on what’s happening in the museum and attraction related to waterparks, theme parks, technology, and even sectors from the heartland• by Hilary McVicker, Judith Rubin, museums. Or you can view our latest issue, peruse special Elizabeth Mathews, David Smith & Linda Smith feature stories on a variety of topics (formerly the Editor’s Blog), or visit the ever-expanding archives to check out a museum directions back issue. 16 interactivity in exhibition trends / directions• by Wayne LaBar We are still tweaking things and working on improvements, but things are off to a running start with plenty of content seriously, the suburbs? tailored to exactly what you are looking for. 18 should museums be looking at satellite locations • by Dan Martin Finally, I have to thank our News Editor Joe Kleiman and my Co-Editor Judith Rubin for their efforts at continually updating the website and making it the best it can be. If advertisers you haven’t already, make sure you check out the NEW inparkmagazine.com Alcorn McBride 15 See you at IMERSA and AAM! Electrosonic back The Elumenati 7 -Martin Palicki Evidence Design 11 [email protected] IAAPA Asian Attractions Expo 5 nWave 19 WhiteWater West 2 cover images From left to right Top row: 4D theater at Moscow Planetarium showing nWave’s ‘The Little Prince.’ staff & contributors InPark Magazine (ISSN 1553-1767) is published five 2nd row: Typhoon Theater at Resorts World times a year by Martin Chronicles Publishing, LLC. Sentosa, Singapore. Morrison Planetarium, EDITOR CONTRIBUTORS 2349 E Ohio Ave. Milwaukee, WI 53207. Shipping California Academy of Sciences. martin palicki wendy heimann-nunes address: 2349 E Ohio Ave. Milwaukee, WI 53207. Phone: 262-412-7107. Fax: 414-377-0769. Printing 3rd row: The SECU Daily Planet at the North ashley higson by MagCloud Carolina Museum of Natural Sciences’ Nature CO-EDITOR joe kleiman Contents © 2013 InPark Magazine. All rights reserved. Nothing in the magazine may be Research Center in Raleigh, North Carolina judith rubin wayne labar reproduced or used in any manner without the courtesy of batwin + robin productions. Moscow dan martin prior written permission of the magazine. InPark Planetarium. Peoria Riverfront Museum’s Giant Magazine is not responsible for unsolicited CONTRIBUTING EDITORS elizabeth mathews manuscripts, photographs or illustrations. Such Screen Theater showing National Geographic’s joe kleiman hilary mcvicker material must be accompanied by a self-adressed ‘Sea Monsters’ and stamped envelope to be returned. mitch rily david smith 4th row: Adler Planetarium. The Museum of the kim rily linda smith Postmaster: Send address changes to InPark Magazine 2349 E Ohio Ave. Milwaukee, WI 53207. Moving Image’s main 267-seat theater in Astoria, Subscriptions are available annually for $35 per year New York. Taiwan Astronomical Museum. ($50 international). DESIGN SALES 5th row: AT&T Dolphin Tales theatrical production mcp, llc martin palicki Opinions expressed in editorial matter are not necessarily those of InPark Magazine or its at the Georgia Aquarium. publishers, Martin Chronicles Publishing, LLC. Editor’s Photo credit: David Lauersdorf making public private a museum’s public & private partnership saves history to ensure a future byAshley Higson, Corpus Christi Museum Joint Venture ocated on the bay in the S.E.A. (Sports, an updated vision and execution process. But facility. The management teams in place have LEntertainment & Arts) District in downtown more importantly, the question must be asked: extensive plans and ambitious goals for this near Corpus Christi, Texas, the Corpus Christi After reaching the brink, is the Museum still an forgotten gem. Museum of Science and History has been asset to the community that is worth saving? preserving and displaying the region’s past and Absolutely. The Museum introduced its first new exhibit in naturally abundant scientific beauty for over years in September of 2012, Big Big Bugs, and six decades. Founded as a junior museum and At least that’s what local businessman and Corpus is currently in the process of scheduling exhibit private institution by schoolteachers in 1956, Christi native, Bill Durrill, and the Durrill Family and gallery openings for 2013 that are cutting- the CCMSH became a department of the City believe, as do many others in the community, edge and advance from a more modernistic of Corpus Christi in 1967, where it remains according to recent attendance, membership approach than former exhibit offerings. today. The Museum has doubled in size since and event booking numbers following the Special event and group sales bookings are its inception, now totaling over 85,000 sq ft with new partnership and management transition. on the rise with the introduction of exclusive, almost 40,000 sq ft of exhibit space featuring Corpus Christi Museum Joint Venture (CCMJV), a in-house catering company, Diamond Point the natural history, archeology and geological private management firm formed by the Durrill Catering, and plans are in the works for a café wonders of the area, though its attendance and Family and led by a team of professionals with overlooking the Corpus Christi Bay, as well as popularity among locals and visitors to the area extensive and varied backgrounds in the Leisure school group programs based around the STEM has waned for more than a decade, resulting in & Tourism Industry, have partnered with the City (Science, Technology, Engineering and Math) significant financial losses. of Corpus Christi to work with Museum staff on curriculum. By continuing to execute fresh & a plan to breathe new life into the facility. The current programming, placing an emphasis on So how could a facility that’s located in a region first step was to hire a leader to navigate its exciting, educational and interactive exhibits steeped in Native American, American and future, following the retirement of the previous and introducing innovative revenue streams, Mexican history, flourishing diverse cultural Executive Director, who guided the Museum for the new team intends to increase traffic and heritages, industrial booms due to fortunate over twenty years. renew the childlike sense of wonder and awe proximity to increasing oil and natural gas in guests as they step into a world filled with finds and a thriving ecosystem come so close Carol Rehtmeyer, Chicago businesswoman and the science and history of South Texas and the to failing? Many factors can be discussed and former Executive Director of Sci-Tech Museum Coastal Bend. attributed to this: extensive and consistent in Aurora, Illinois, came on board in late 2012 to budget cuts leading to zero marketing dollars work hand in hand with her talented Museum For more information on the Corpus Christi that played catalyst to little exposure and staff, CCMJV and the City of Corpus Christi to Museum of Science and History or to make it part promotion within the market, exhibits in need perform a turnaround and ensure the Museum’s of your next trip, please visit www.ccmuseum.com of enhancement and an overall demand for future vitality by creating sustainability for the or call (361)826-4667. Children play and learn at the Corpus Christi Museum of Science and History. 4 TAKE YOUR BUSINESS TO Hundreds of suppliers, innovative ideas, and unlimited opportunities await you in Singapore. REGISTRATION Asian Attractions Expo 2013 CONFERENCE: 4–7 JUNE 2013 NOW OPEN EXHIBITION: 5–7 JUNE 2013 Marina Bay Sands, Singapore TO ATTEND OR EXHIBIT, GO TO www.IAAPA.org/AsianAttractionsExpoInPark under the dome exploring challenges of dome convergence byJoseph Kleiman hen Denver socialite June Gates passed projector digital systems - has taken hold much the 2012 GSCA Dome Day, the issues of digital Waway in 2000, her obituary outlined a more quickly than in the giant-screen sector. convergence between dome and flatscreen complicated, if not contradictory woman. Her Digital projection is creating a convergence of sectors are not just technical, but extend into friend Marge Davis told the Denver Post, “She markets, technology and content, and there business models and theater architecture. For was very feminine-looking, a small blonde who is a knowledge transfer taking place, actively example, Fraser pointed out that while most looked like she should be on a chaise lounge fueled by associations such as IMERSA, working traditional planetarium domes are included with with a white poodle and a box of chocolates .
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