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Ea Sports Ufc Brings Fighters to Life in All New Gameplay Video EA SPORTS UFC BRINGS FIGHTERS TO LIFE IN ALL NEW GAMEPLAY VIDEO Las Vegas, Nev. – EA SPORTS™ UFC® kicks off 2014 with the first look at the future of sports video games. EA SPORTS UFC Gameplay Series: Next-Gen Fighters is a new video that spotlights how EA SPORTS UFC will bring the next-generation of videogame athletes to life by recreating the real-world athleticism, physiology and emotion of world class fighters in ways never possible before. By leveraging the latest technology to capture and deliver the most true-to-life likeness and motion of each fighter, a new bar has been set. In the world of EA SPORTS UFC, Anthony Pettis has his swagger, Georges St-Pierre respects the opposition and Jon Jones really gets to be Jon Jones. Watch all these athletes come to life in EA SPORTS UFC Gameplay Series: Next-Gen Fighters now. EA SPORTS UFC Gameplay Series is a collection of developer videos that go deep into the core features of EA SPORTS UFC with brand new gameplay details and all-new in-game footage. Be on the lookout for more videos in the coming weeks that explore dynamic striking, submission battles, living world, and much more. EA SPORTS UFC is in development at EA Canada in Vancouver and will be available for the PlayStation® 4 computer entertainment system and Xbox One, the all-in-one games and entertainment system from Microsoft. The game has not yet been rated by the ESRB and PEGI; visit www.esrb.org and www.pegi.info for more information. Become a fan of EA SPORTS UFC on Facebook at http://www.facebook.com/easportsufc and follow us on Twitter via http://www.twitter.com/easportsufc. To download assets, please visit the EA press site at http://info.ea.com. The next generation of MMA fighting begins spring of 2014 when the first EA SPORTS UFC game will be released for the Xbox One and the PS4. Pre-Order: http://www.easports.com/ufc/buy/US. About EA Sports® EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award- winning interactive technology, fan programs and cross- platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, PGA TOUR® golf, SSX™ and EA SPORTS UFC. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com. About UFC® Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship® (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao Paulo, the UFC produces more than 40 live events annually that have sold out some of the biggest arenas and stadiums across the globe. UFC programming is broadcast in over 145 countries to 800+ million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S. which includes four live events broadcast on the FOX network annually, The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. UFC also owns over 100 UFC GYM® locations, UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC 360 (the internationally distributed magazine), a videogame franchise with EA SPORTS, best-selling DVDs and Blu-rays, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel and Topps Trading Cards. For more information, visit www.UFC.com and follow UFC at www.Facebook.com/UFC and Twitter: @UFC..
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