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JULY2015.Pdf FRIEND OR FOE? First smart home camera in Japan recognizes loved ones . and warns of strangers Discrete but effective, the NETATMO WELCOME security camera instantly tells you—wherever you are—who is home, with revolutionary face-recognition technology. And alerts you to strangers. Simply plug in the small, Identifi es face of discrete camera, family members and download free app and regular visitors point at inside of entrance Quickly sends their name to your smartphone You know as soon as Superior night vision with kids or elderly parents 130° wide view and full arrive home high-defi nition resolution of 1920 x 1080 Monitor domestic help, babysitter, tradesmen, carers, deliveries Private and secure: only Sleek, slender you own the data minimalist design made of anodized aluminium Customized privacy settings record only Size: 45 x 45 x 155mm what you want No subscription, contract, fee, maintenance or other costs! NETATMO WELCOME is now available in Japan at: www.netatmo.com Netatmo_v4.indd 1-2 6/23/15 12:25 PM AsiaStrategy_cropmarks.indd 1 1/14/15 10:35 AM CONTENTS VOL. 52, ISSUE 7 6 FEATURED CONTRIBUTORS 20 TECH IN JAPAN Netatmo Welcome 7 EDITOR'S DESK is Coming Home From the Design Team Security device empowers parents and homeowners 9 SOCIAL MEDIA Julian Ryall Trending on the Web 22 ARTI-SENSE 10 COVER STORY Fishing for Solutions Silver Lining of a Gray Cloud Kit Pancoast Nagamura Richard Smart 24 VOICES OF JAPAN 14 PARTNER CONTENT Land of the Rising Sister— Japanese Commercialization Japan’s Search for Drive in Full Swing Gender Parity Nikkei Asian Review Dr. Nancy Snow 15 J-MEDIA 26 ENTREPRENEUR In an Era of Change Food for Spies Innovation can also change Tim Maughan the rules of society translation of article by 28 MARKET TRENDS William H. Saito Faith in Numbers 16 THE THIRD ARROW Halal products draw more tourists to Japan More Plant Investment Predicted for Japanese Tom Benner Generics 39 ACCJ MEMBER NEWS Martin Foster 18 MARKET TRENDS DISCLAIMER Consumption Tax Custom Media and the ACCJ will not accept liability for any damages caused by the contents of The Journal, Anthony Fensom including, but not limited to, any omissions, errors, facts or false statements. Opinions or advice expressed in the The Journal are not necessarily those of the ACCJ or Custom Media. COVER IMAGE: DJ Kume, 71, is not slowing down Credit: Custom Media —Page 10 RICHARD SMART KIT NAGAMURA TIM MAUGHAN “Silver Lining of “Fishing for “Food a Gray Cloud” Solutions” for Spies” page 10 page 22 page 26 Hometown: Sheffield, Britain Hometown: Coconut Grove, Florida Hometown: Darlington, Britain Languages: and Cape Breton, Nova Scotia Most memorable interviewee: British FEATURED CONTRIBUTORS I speak and read English and Japanese. Languages: Army battle tank troopers, on live Most memorable interviewee: English, Japanese, and French firing exercises in Wales. I’ve interviewed a number of prominent Most memorable interviewee: Some Favorite place in Japan: Joshino, Nara. figures, but always found average standouts would be Raymond Carver, I ride my Honda bike down there. people in absurd situations to give the Kusama Yayoi, and Okamoto Taro most meaningful comments that create Years in journalism: Since 1997: my Years in journalism and Japan: Over the best narratives for stories. first full-time journalist job. I was a 20 years in Japan, and 25 years in newspaper reporter in East Sussex, Years in journalism: publishing (fiction, poetry, haiku, southern England. Living and writing in Japan since 2002 essays, and journalism) Role model or mentor: Philip Larkin, Currently reading: Mentors: My fearless and fiercely the poet and novelist I like to read the writers in nonfiction intellectual parents; Dr. Shuichi Kato; Social media handle: and fiction that point out the way my writing instructors John Hawkes, On Twitter, the world works, or often doesn’t. Jim Shepard, and Charlie Baxter; my I’m twitter.com/maughan_tim—not I currently have books open by husband and my son; Yanagi Soetsu to be confused with a different Tim Theodor Adorno, Gabriel Garcia and Matsuo Basho. Maughan, a reporter in China. Marquez, and Daniel Kahnemann. Currently reading: Secret skill: I can whistle really loud Sailing Alone I may not finish any of them. and paint exceptionally well. Around the World by Joshua Slocum, Currently listening to: and the Adventures of Huckleberry Thoughts on print journalism: I am a regular listener to jazz DJ Gilles Finn, by Mark Twain. To give up print journalism Peterson’s show and podcasts such Secret skill: would be like giving up individual Guessing people’s as In Our Time, which covers the transportation and allowing someone ages. This is a good skill in izakayas thinkers that helped us get to where else to dictate how, when, and where (informal Japanese drinking house) we are today. you travel. Sure there's convenience when establishing contact. Thoughts on print journalism: to be considered—online offers that— Thoughts on print journalism: I'm hopeful for the future of print but print journalism travels freely, After swathes of magazines have media, but perhaps that's because widely, and without being excessively left the shelves, it seems that things I am excessively optimistic in a lot tracked. That could be more have balanced, for now. The glass is of situations. important than any of us know. half full. Publisher Client Services Director To advertise: Simon Farrell Sam Bird [email protected] President Client Services Manager Custom Media Robert Heldt Joy Fajardo Publishers of The Journal for the American Chamber of Commerce in Japan. Specialists in bilingual brand Studio Manager Marketing Manager strategy/visual communications, corporate bespoke Paul Leonard Megumi Okazaki solutions. Producers of Business in Japan TV. uniquebydesign.jp Deputy Editor Account Executives Daiwa Azabudai Bldg. 6F 2013 Company of the Year John Amari Jamie McAlister 2-3-3 Azabudai, Minato-ku, Yunnes Evans Tokyo 106-0041 Graphic Designers Greg Sawers Michael Pfeffer Ximena Criales Media Coordinator Tel: 03-4540-7730 Kana Shimoyoshi Project Coordinator © 2015 Custom Media K.K. Yoshiki Tatezaki The Journal is printed on paper certified by the US Forest Stewardship Council with vegetable oil ink certified by the Japan Printing Ink Makers Association. 6 THE JOURNAL n JULY 2015 EDITOR'S DESK FROM THE DESIGN TEAM Custom Media In the June issue, Robert Heldt, CONTENT AND FORM is presented with more color; president of Custom Media K. K., In addition to the magazine’s new improved use of space; emphasis the publisher of this magazine for the title—changed from the ACCJ Journal on large, impactful images where American Chamber of Commerce to, simply, The Journal—readers will possible; and imaginative use of in Japan (ACCJ), explained how the have noticed the all-new format with graphics and infographics. digital universe is transforming both two sections. “We are working together to print and online media. The first part is dedicated to create visually compelling, easy- Heldt’s comments are part of a series content about global business in to-read, in-depth material for of messages from the Editor’s Desk that Japan, based on long-form writing by the magazine that brings to life seek to explain many of the changes, professional journalists; the second is the words of our writers and in terms of content and format, that reserved for ACCJ matters: the voices contributors,” adds Ximena Criales, the magazine has undergone since its and activities of members. another Custom Media designer, relaunch, in April. The format of the magazine has also from Mexico. In this issue, we turn our attention undergone a major renewal. “Readers to an important part of the team that is who are familiar with The Journal,” GLOBAL AUTHORITY, driving through many of the changes, says Michael Pfeffer, a designer at LOCAL EXPERTISE namely, the designers. Due to their Custom Media and former New York Now available in print, online, creativity and hard work, the magazine resident, “may have noticed a change and in downloadable PDF format, is undergoing perhaps its boldest from the moment the April issue The Journal—with its fresh content redesign in its 52–year history. was in their hands. With its glossy and appearance—is being positioned “We’ve spent a lot of time listening to cover, the entire feel of the magazine with guidance by the ACCJ as the ACCJ leadership as well as to readers is different.” “The authority on global business and contributors to the magazine. Much else has been revamped, in Japan.” This is a challenge that Bearing their ideas in mind, as also the as can be seen once you open the Leonard, Pfeffer, and Criales are latest industry trends, we are seeing magazine and begin to navigate embracing with gusto. changes designed to improve our readers’ within. There are, for instance, The designers not only hope that experience of the magazine,” says two contents pages: one for the you will continue to enjoy reading Custom Media’s Studio Manager Paul long-form journalism section and the magazine but also—and equally Leonard, who hails from the UK and has the other, following this segment, important to their efforts—wish to enjoyed over 27 years in the trade. for the ACCJ section. Information hear what you think of the changes. n When your next career move is critical, one name should Spring to mind. Spring Professional is an international recruitment firm specialising in engineering and information technology. We bring great people to great organisations. Spring Professional Japan Roppongi Hills Mori Tower 20 Floor, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6120 Tel: 03 4520 6130 | Email: [email protected] springjapan.com Yokoso, welcome to Japan Where the living is easy With the Premier, Residence, and Apartments brands of serviced apartment in different prime locations in Tokyo, Oakwood has a home and lifestyle for you.
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