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The Comité Colbert in 2014 Le Comité the 60 Th Colbert Anniversary of 1954-2014 a 60 Ans the Comité Colbert

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The Comité Colbert in 2014 Le Comité the 60 Th Colbert Anniversary of 1954-2014 a 60 Ans the Comité Colbert Créé en 1954, le Comité Colbert rassemble les Founded in 1954, the Comité Colbert gathers 20 maisons françaises du luxe et des institutions French luxury houses and several cultural culturelles. Elles œuvrent ensemble au rayon- institutions. They work together to promote 14 nement international de l’art de vivre français. French art de vivre at international level. COMITÉ COLBERT 2014 COMITÉ COLBERT LE COMITÉ COLBERT EN 2014 THE COMITÉ COLBERT IN 2014 LE COMITÉ THE 60 TH COLBERT ANNIVERSARY OF 1954-2014 A 60 ANS THE COMITÉ COLBERT Michel Bernardaud Créé en 1954, le Comité Colbert fête Created in 1954, the Comité Colbert is — cette année son soixantième anniversaire. celebrating its 60 th anniversary this year. Président du Que de chemin parcouru depuis que Jean- Our association has come a long way since Comité Colbert Jacques Guerlain réunissait autour de Jean-Jacques Guerlain first got some fifteen Chairman of the board lui 15 maisons familiales, mais en même family-held luxury businesses to join this Comité Colbert temps quelle puissance visionnaire dans unprecedented, visionary group. ce regroupement inédit. The founding values – the dignity of hand Les valeurs affirmées au départ – crafts, respect, high standards, innovation, dignité des métiers manuels, respect et transmission and export-led growth – exigence, innovation et transmission, continue to be upheld today, in theory croissance par l’export – n’ont cessé d’être and in practice. revendiquées et mises en pratique. The founders’ bold initiative has led to Le succès est au rendez-vous : les maisons success. Today, our luxury houses help drive françaises du luxe participent pleinement economic growth in France. They epitomize à la croissance économique de notre the spirit of French creativity, perpetuate pays, incarnent sa créativité, préservent traditional artisan skills and subtly sustain ses savoir-faire identitaires et de façon the element of fantasy that French luxury subtile contribuent à entretenir la part de has always inspired abroad. rêve qu’il a toujours suscitée à l’étranger. The envy of the world, French luxury owes Enviée par tous les pays du monde, its success to an admirable pool of talent, l’industrie française du luxe doit sa a unique cultural heritage and “that certain réussite aux talents qui s’y déploient, something” that makes all of our houses nourris de culture française et de ce special and irreplaceable. je-ne-sais-quoi qui rend toutes nos The Comité Colbert has also prospered maisons uniques et irremplaçables. because it offers a membership experience Elle le doit aussi à l’expérience unlike any other. Neither union nor particulière qu’elle a su développer federation, the Comité Colbert is an original au sein du Comité Colbert. Ni syndicat, group relying on dialogue and exchange, ni fédération, entité originale, le Comité solidarity and mutual assistance, developing Colbert privilégie le dialogue et l’échange, a winning attitude to conquer new markets. favorise la solidarité et l’entraide, stimule l’esprit de conquête. On the strength of their shared convictions, the Colbert membership – 78 luxury houses C’est fortes de cette conviction que les and 14 cultural institutions – decided to look 78 maisons du Comité Colbert et les 14 forward sixty years to 2074. institutions culturelles qui la composent They dreamed a happy, desirable future. ont imaginé de se projeter dans 60 ans, Each contributed input to a collective vision. en 2074. Well-known sci-fi authors were asked to Cet avenir, nos maisons le rêvent heureux give it narrative form in the collective work et désirable. Elles l’ont imaginé chacune Dreaming 2074 : A Utopia Created à sa façon puis ont partagé leurs visions by French Luxury. auxquelles des auteurs réputés de science- There could be no better way to celebrate our fiction ont donné une forme narrative : anniversary than to dream 2074 together ! une œuvre collective était née. C’est Rêver 2074, une utopie du luxe français. Fêtons de concert cet anniversaire en rêvant ensemble 2074 ! UN ÉVÈNEMENT UNE RÉFÉRENCE UN DIPLOMATE EVENT SETTING THE PURSUING CULTURAL STANDARD DIPLOMACY 08 34 54 Une journée L’esprit Colbert Le luxe porte anniversaire The Colbert spirit l’image de la France 1954-2014-2074 dans le monde An anniversary French luxury builds celebration 36 image for France 1954-2014-2074 L’affirmation worldwide d’un secteur économique 12 Affirming luxury’s 56 Rendez-vous position as an Entretien avec en 2074 economic driver Elisabeth Ponsolle Rendez-vous in 2074 des Portes Interview with 40 Elisabeth Ponsolle 14 Construire 2074 : des Portes Mains demain des talents pour Hands for tomorrow demain Preparing tomorrow’s talents for 2074 UN STRATÈGE FORMULATING UN COLLECTIF STRATEGY TAKING COLLECTIVE ACTION UN PORTE-PAROLE SERVING 58 AS ADVOCATE Bienvenue 18 en 2074 ! La fabrique Welcome to 2074 ! de l’utopie : 48 Rêver 2074 Les fruits The utopia factory, d’une stratégie Dreaming 2074 d’influence Reaping the fruits 64 of an influence- LE COMITÉ building strategy 24 COLBERT La parole aux présidents The chairmen take the floor 20 14 UN ÉVÈNEMENT EVENT COMITÉ COLBERT — 2014 Ils étaient tous là, On November 3, 2014, UNE JOURNÉE le 3 novembre 2014 pour all of our members were célébrer l’anniversaire on hand to celebrate the ANNIVERSAIRE des 60 ans du Comité 60 th anniversary of the Colbert au Château de Comité Colbert at the 1954-2014-2074 Versailles, haut lieu de Château de Versailles, l’art de vivre au the epitome of 17 th century XVII e siècle French art de vivre Les 78 maisons membres ainsi que les Seventy-eight French luxury houses and 14 institutions culturelles associées fourteen cultural associations gathered se sont retrouvées pour cette journée for an exceptional day of celebration, with exceptionnelle, autour de plusieurs temps members of the national and international forts, en présence de la presse nationale et press in attendance. The program of events Michel Bernardaud met en ligne depuis Versailles internationale. En introduction, une table had several parts. First, a panel discussion « Rêver 2074 » ronde a dévoilé la démarche inédite et focused on the unprecedented, forward- prospective qui a sous-tendu la naissance looking approach used to create the collective de l’œuvre collective titrée Rêver 2074, work Dreaming 2074 : A Utopia Created by une utopie du luxe français, révélée et French Luxury, unveiled and put online on 9 8 mise en ligne à cette occasion. En effet, this occasion. Michel Bernardaud, Chairman Michel Bernardaud président du Comité of the Comité Colbert, was the first to browse From Versailles, Michel Colbert a eu la primeur de feuilleter through the pages of this remarkable digital Bernardaud uploads devant l’assistance, les premières pages book for the benefit of the audience. Dreaming 2074 to the Internet de cet étonnant livre numérique. Cet This bilingual work of literature and music, ouvrage littéraire et musical, bilingue, available online free of charge, is the result téléchargeable gratuitement sur internet of a collaborative project involving all of est le fruit du travail collaboratif mené the members and associate members of the par toutes les maisons Colbert et les Comité Colbert, six sci-fi authors (Samantha membres associés, avec six écrivains de Bailly, Jean-Claude Dunyach, Anne science-fiction (Samantha Bailly, Jean- Fakhouri, Xavier Mauméjean, Olivier Paquet Claude Dunyach, Anne Fakhouri, Xavier and Joëlle Wintrebert) and composer Roque Mauméjean, Olivier Paquet, Joëlle Rivas. French linguist Alain Rey joined in the Wintrebert ) et Roque Rivas, compositeur adventure and, projecting himself sixty years de musique. into the future, coined fourteen new words 01. Charles Znaty, co-président de Pierre Hermé Paris raconte la fabrique de l’utopie 01. Charles Znaty, co-chairman of Pierre Hermé Paris talks about AN ANNIVERSARY “The Utopia factory” 02. Cinq co-auteurs de « Rêver 2074 », Elisabeth Ponsolle des Portes, Jean-Michel CELEBRATION Delisle, Antoine Arnault, Joëlle Wintrebert, Olivier Paquet 02. Five co-authors of 1954-2014-2074 Dreaming 2074 01 02 UN ÉVÈNEMENT Alain Rey en serviteur dévoué des mots, to add to the lexical field associated with a rejoint cette aventure et a enrichi le luxury. True to the bold vision of its founders, champ lexical du luxe à l’aune de ce futur the Comité Colbert worked to bring about a proche, avec quatorze néologismes. desirable future in which French culture plays Fidèle à l’audace visionnaire de ses an essential role. Several panel members fondateurs, le Comité Colbert a ainsi spoke, shedding light on the magnitude of œuvré pour donner vie à un avenir the work carried out. Jean-Michel Delisle désirable dans lequel la culture française called Dreaming 2074 a “sociology book of tient une place essentielle. Plusieurs the future” whereas Charles Znaty described interventions ont permis de mesurer how Colbert houses were plunged into a l’ampleur du travail accompli en amont : state of effervescence. Franka Holtmann Jean-Michel Delisle a parlé d’une noted that the human factor and the values 01. 02. « œuvre de sociologie du futur », Charles of luxury (creation, innovation, know-how, Znaty a raconté de quelle manière « les beauty and transmission) will tomorrow be maisons ont été mises en ébullition » as important as they are today in making the pour modeler cet avenir optimiste tandis dream come true. A masterfully orchestrated que Franka Holtmann a rappelé demain stand-up lunch provided by twelve Colbert comme aujourd’hui, l’importance de la houses gave everyone present a blissful taste place accordée à l’humain ainsi qu’aux of this New Arcadia. In an affirmation that valeurs du luxe – création, innovation, skills transmission is key to constructing a savoir-faire, beauté, transmission – pour desirable future, the chairmen of Colbert incarner ce rêve. Ensuite, un cocktail houses made a point of honouring their déjeunatoire assuré de main de maître artisans and their crafts as part of the par douze maisons du Comité Colbert a anniversary program on November 3.
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