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Social Purpose Report 2018 1 ITV SOCIAL PURPOSE REPORT 2018 1 Contents Welcome Welcome to ITV’s Social Purpose report. 01 Welcome 18 People 02 About ITV 25 Responsible business 03 How we do business 26 Awards 04 Highlights 28 Looking ahead 06 Partnerships 30 Performance data 12 Planet Contact Us [email protected] 020 7157 3160 @ITVPurpose ITV is more than TV. Every day we male suicide rates through Project inclusion within and beyond ITV, from entertain millions, grow brands and 84 – our award-winning initiative with Lost Voice Guy winning Britain’s Got shape culture for good. We reach CALM – and our work promoting the Talent and Anne Hegarty discussing her vast audiences and build connections Daily Mile in 2018 contributed to over autism in I’m a Celebrity...Get Me Out through our programmes and 750,000 more schoolchildren running of Here, to our own internal networks platforms. In 2018, we made 8,900 a mile every day. supporting BAME, LGBT+ and female hours of programming, and employed colleagues, and work-life balance. over 6,100 people. This gives us an We became a carbon-neutral business, extraordinary opportunity to make a and reduced the impact that our In 2019 we are launching new targets difference to issues that are important shows have on the planet. Coronation for Social Purpose as a core element to our viewers and to society. We do Street and Emmerdale continue to of our strategy – see page 28 for this both on-screen through informing champion sustainable behaviours more details. Our redefined priorities and inspiring our viewers and off-screen on-screen, and we made it compulsory are championing better mental and through our employees and our actions. for all productions produced and physical health; fostering creativity commissioned by ITV to complete a through diversity; reducing our impact I’m very proud of the work that ITV did carbon footprint calculation as part of on the planet; and giving back. in 2018. We tackled social issues by our strengthened Social Partnership working in partnership with others. Commissioning Commitments. Carolyn In March, we drew attention to high We’ve promoted diversity and 2 ITV SOCIAL PURPOSE REPORT 2018 3 About ITV How we do business ITV is an integrated producer broadcaster and the largest commercial ITV launched a new strategy in 2018: More Than TV television network in the UK. Every day we entertain millions, grow brands and shape culture for good. This is reinforcing ITV as a destination for talent, viewers and brands, creating experiences that are loved by millions globally. It’s making ITV more resilient by strengthening the integrated producer broadcaster model, growing UK and global production, and creating a direct-to-consumer business. For more details, visit itvplc.com/socialpurpose A vital part of shaping culture is recognising the impact that ITV can make through our connections with audiences, the development of our own people, and our responsibility to consider and reduce our impact on the planet. GOVERNANCE AND POLICIES AND COLLABORATIVE MANAGEMENT COMPLIANCE WORKING Accountability for ITV’s Social Purpose ITV has a set of policies outlining what We can only fully deliver on the work rests with the Social Purpose is expected of our colleagues and Social Purpose strategy by working in Working Group, formerly known as suppliers, including our partnership with programme suppliers, the Corporate Responsibility Board. both from ITV Studios and from It comprises 17 directors from across Code of Conduct independent programme-makers. the business and is chaired by the The Social Partnership Commissioning It is the home of popular television, BritBox is currently available in the US The Nordics, Italy and the Netherlands Equal Opportunities Policy Group Communications and Corporate Commitments are our main tool for from the biggest entertainment and Canada and we plan to launch in and our global distribution business Affairs Director, who reports to the Anti-Bribery Policy driving change in our production supply events to original drama, major the UK later in 2019. sells our catalogue of 45,000+ hours Chief Executive. The group makes Information Security Guidelines chain. It is designed to encourage sport, landmark factual series and to more than 3000 broadcasters and sure that the Social Purpose strategy conversations among senior decision- independent news. It operates a family We also build on our audiences’ platforms. Programmes are created Modern Slavery Statement supports ITV’s overarching business makers at the very start of the of channels: ITV, ITVBe, ITV2, ITV3 and increasing willingness to engage with and produced by our production labels strategy; it oversees decision-making Environmental Management Policy programme-making process. ITV4 and CITV, which are broadcast ITV brands by running competitions, who are based all around the world. and contributes to progress against Charities and Causes Policy free-to-air. We reach 40m viewers studio tours, live events, apps, our commitments. Many of the complex issues that ITV every week through our programmes. merchandise and pay-per-view events. ITV Studios Global Entertainment is The risk management framework tackles benefit from industry-wide a leading international distribution The Social Purpose team (formerly sets out a process for identifying, cooperation. That’s why we’ve forged ITV is also focused on delivering its ITV Studios crafts over 8,900 hours business, selling programmes and the Corporate Responsibility team) reviewing and managing our risks. strong partnerships with industry and programming via video-on-demand of original programming each year. formats such as Love Island to the shapes ITV’s strategy in this area and It is regularly assessed and updated specialist organisations, including platforms through ITV Hub, mobile The critically-acclaimed, and award- international market. They offer a supports delivery by the business. It as the company, industry and macro BAFTA’s albert Consortium and the devices and third-party platforms. ITV winning Bodyguard; Queer Eye; catalogue of over 40,000 hours of works in partnership with many teams environments evolve. Responsible Media Forum. Hub+ enables subscribers to access I'm a Celebrity Get Me Out of Here; world-class television. across the organisation, especially and download content advertising- The Voice; Vera and Poldark are just Production, Commissioning, Marketing, In the UK, ITV is regulated by Ofcom. free. In partnership with the BBC, we some of the titles created by our 55 Legal, Human Resources, Workplace The Ofcom Broadcasting Code sets provide BritBox, a service that allows production labels. Our global footprint Services and Internal Communications, out the principles and practices subscribers to access the best of British spans 12 countries including the UK, US, to achieve its goals. required for compliance with all television on demand. Australia, France, Germany, relevant legislation for broadcast, In 2018, our strategy was built around video-on-demand and interactive three priorities: Partnerships, People content. To make sure ITV complies Every day we ITV America is one of the largest and Planet. These three pillars are with these rules, we translate them entertain millions, The ITV Hub has A version of The Voice airs in 28 million 180 non-scripted programme underpinned by core responsible into policies and guidelines and have registered users around the world territories producers in the US business practices such as good a dedicated compliance team who grow brands and governance, business ethics, data work closely with our Commissioning, protection, responsibility of content Programme and Commercial teams. shape culture and performance management. for good. ITV Studios produced over 8,900 98% of commercial audiences ITV operates with over 55 labels, hours of programming in 2018 over 5 million were on ITV supplying over 200 channels For more information on ITV’s materiality matrix and approach to stakeholder engagement, visit itvplc.com/socialpurpose/our-purpose/how-we-work 4 ITV SOCIAL PURPOSE REPORT 2018 5 Highlights Over 750,000 Project 84 reached Coronation Street’s ITV2 Blood Squad Over £52m male suicide storyline increased blood more children 22 million people contributed to took part in daily and contributed to won the 2018 Mind donation sign-up charitable causes 8 -11 pages exercise through our the appointment of Media Award by 33% through in-kind partnership with the a Minister for Suicide support, cash and PARTNERSHIPS Daily Mile Prevention public donations Read more on more Read 50,000 trees We became a 778 hours of 821 colleagues were given away to carbon-neutral programming completed viewers as part of our business albert-certified environmental 14 -17 pages The Queen’s Green awareness or carbon PLANET Planet campaign literacy training Read more on more Read Ranked in the Won three Signed the Time to ITV Signpost won Top 10 best categories at the Change pledge the Signature performers in the Asian Media Awards to promote mental award for supporting 20 -23 pages Hampton Alexander health in the the deaf community in PEOPLE Review on FTSE workplace the workplace Women Leaders Read more on more Read 6 ITV SOCIAL PURPOSE REPORT 2018 7 Partnerships 8 PARTNERSHIPS ITV SOCIAL PURPOSE REPORT 2018 9 Partnerships CASE STUDIES DATA Launch of ITV Feel Good Project 84 Partnership Data page 10 page 11 pages 32-36 We aim to use ITV’s scale and reach to shape culture for good, collaborating with partners to make a positive difference. Inspiring the nation to think ITV also drove an upsurge in interest News supported the People’s Projects, in organ donation, thanks to helping £3m from the National Lottery differently, act and donate broadcasting the Pride of Britain Community Fund to reach projects Awards, which featured stories of chosen by local communities. child organ-transplant patients. The ITV believes that television can make moving stories drove a 58% increase a real difference in encouraging the in online registrations to the NHS British public to live more healthily, Organ Donor Register on the day of Making a positive and our on-screen cause strategy broadcast.
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