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A Peek Inside the Tent Overview A Peek Inside the Tent Overview All about you Cost and Resources Overview of The Circus Recommendation Career Services Admissions Requirements Program Curriculum The Tour Our Mission The mission of The Creative Circus is to graduate the best prepared, most avidly sought after creatives in the industry. The 411 2 Year Certificate Program 210+ Students Founded in 1995 Fully Accredited by C.O.E. Bridge Gap Between Education and Industry Location/Environment What Employers Say How We’re Different Learn By Doing Integrated, Collaborative Programs Individual Attention/Class Size Student Competitions 7 Full-Time Dedicated Faculty Members Scheduling/Homework Part-Time Industry Pros The ‘Nice School’ Career Services Placement Statistics Graduates and Completers working in their field of study within six months of graduation: Forums Program 09-10 10-11 11-12 Mentors Art Direction 96% 100% 96% Portfolio Reviews Design 88.57% 100% 90% Copywriting 96.55% 100% 98% Local and National Networking Image 91.67% 100% 88% Interactive Development N/A N/A 100% Interactive Design N/A N/A N/A Average 93.07% 100% 94.53% Creative Circus Portfolio Review Industry Salaries 2013 The Creative Group 2013 Salary Guide INTERACTIVE STARTING SALARIES CREATIVE & PRODUCTION STARTING SALARIES TITLE LOW HIGH TITLE LOW HIGH Informaon Architect $80,500 $120,750 Copywriter (1 to 3yrs) $40,000 $55,000 User Experience Designer $55,000 $110,000 Copywriter (3 to 5yrs) $56,500 $73,250 Junior Interac0ve Designer $40,000 $55,000 Copywriter (5+ yrs) $72,750 $102,750 Senior Interac0ve Designer $55,000 $90,000 Graphic Designer (1 to 3yrs) $37,250 $53,000 Interac0ve Art Director $60,000 $115,000 Graphic Designer (3 to 5yrs) $48,750 $68,000 Interac0ve Creave Director $80,000 $160,000 Graphic Designer (5+ yrs) $61,000 $83,250 Junior Mo0on Designer $50,000 $80,000 Art Director (1 to 3yrs) $42,000 $57,000 Senior Mo0on Designer $65,000 $120,000 Art Director (3 to 5yrs) $59,750 $74,000 Junior Front-end Developer $45,000 $65,000 Art Director (5+ years) $68,750 $97,500 Senior Front-end Developer $65,000 $100,000 Creave Services Manager $72,000 $107,500 Junior Back-end Developer $55,000 $75,000 Creave Director (5 to 8yrs) $89,500 $124,500 Senior Back-end Developer $75,000 $150,000 Creave Director (8+ yrs) $97,250 $169,500 Programs of Study Art Direction Copywriting Design Image Interactive Development Interactive Design Art Direc7on Curriculum 1Q 5Q Strategy - Introduces students to the basics of developing a creative strategy based on sound business principles, realistic Layout 1 - Basic awareness of spatial relationships of headlines, photos, body copy, logos, and white space. budgets and focused demographics Brand Extension - Take a Brand and create a new sub-Brand in teams of 3 (DS, AD, CW) in an effort to enhance the Type 1 - Introduction to type as symbols, individual letter forms, shape and space client’s opportunities for revenue Intro to Design - Develop a basic understanding of design principles and vocabulary for creative visual thinking Advertising Concepts 3 - The student, working with her or his partner, will begin to create some of the final forms of Creative Thinking - Emphasis on the daily necessity for original thinking and writing in the creative field campaigns which will form the core of the student’s work for his or her final portfolio Firedrill - Students will be expected to concept and execute multiple advertising campaigns within a concise time limit. 2Q InDesign/Illustrator - Introduction to standard Adobe software 6Q Type 2 - Continues to look into applied typography and its design Layout 2 - The course focus is on more intricate layouts. Multi-visual, run-around typography, mixed media, multi-page Color Theory 1 - Explores color as the soul of design and how these theories are applied to specific creative works layouts, brochures. Introduction to Creative Team - Introduces the student to the basic work structure in which he or she will work through Creative Team 6: Alternative Marketing - While working with a partner, the student will be exposed to the radical, the remainder of both school and professional careers. Teamed with a partner, the student will be exposed to the innovative, unconventional and sometimes startling approaches to advertising which have come to be called “guerrilla techniques of joint brainstorming, concept development and execution of ideas through “thumbnails” or “comps” marketing” Advertising Concepts 4 - Working in teams, the students will concept and execute a series of print campaigns 3Q Web Design - Introduction to concepting in the interactive environment Type 3 - Advanced course giving a detailed examination of letter forms and extensive development of multi-page and book design skills 7Q Creative Team 3 - Working with a partner of another discipline, the student will concept several print advertising Interdisciplinary Teams CW/DES - Collaborations between art directors, designers, writers and photographers in a campaigns during the course of this class. The objective of the course is to begin to develop professional-level samples of creative team to create an original campaign or poster the student’s work for their final portfolio Creative Teams 7 - Working within a team, the student will develop original advertising campaigns at the highest level of Advertising Concepts 1 - Students will develop advertising concepts to be presented weekly in class. This course will excellence for common consumer products and package goods. stress not only the value of the concepts but also the manner in which they are presented, including voice, vocabulary, Advertising Concepts 5 - In this final quarter of Advertising Concepts, the student will create advertising campaigns, conviction, cogency and ease across all media, which may be expected to represent the student’s talent and abilities in the job market through their Photoshop 1 - Introduction to the standard industry software for image manipulation final portfolio Digital 2 - Students will take an existing print ad campaign from their portfolio and expand it to a new media format 4Q Creative Team 4 - Working with a partner, students will be required to develop original advertising campaigns for 8Q common, workaday consumer products advancing skills learned in Creative Teams 3 Creative Teams - In this final teams course, 8th quarter students will work in teams and individually to ensure that the Advertising Concepts 2 - Working with a partner, the student will carry forward the concepting of print advertising ads produced for their portfolio are expertly concepted and executed and are ready to present to potential employers campaigns. The objective is to develop further professional-level samples of the student’s work for his or her final Concepting for the Portfolio - The student will be expected to review his or her own portfolio and to work with the portfolio instructor in this class to reinforce strengths and fill gaps in what will become the student’s graduate portfolio All Branding - Explore brand identity and how to consider the logo, trademark, messaging and voice on a holistic level assignments in this class will be tailored to the student’s individual need. Trends - This seminar course will introduce students to the concepts behind using new media and trend spotting in Graduate Portfolio Review/ Job Prep - This class will focus on the job search, final portfolio with in-depth portfolio advertising critiques, web-site, PDF electronic portfolio and traditional portfolio preparation. The contact, the interview, salaries, salary negotiations, working with recruiters, professionalism, and presentation will be covered. There will also be some portfolio review by guest reviewers. We will address the many-faceted aspects of the job search and go over specific agency information, history and research Elective Copywring Curriculum 1Q 5Q Strategy - Introduces students to the basics of developing a creative strategy based on sound business principles, realistic Copycrafting 1 - The advanced copywriting student will break down and improve their copy, word by word, for possible budgets and focused demographics portfolio pieces Art Direction for Copywriters - This course will familiarize copywriters with techniques, constraints and freedoms which Brand Extension - Take a Brand and create a new sub-Brand in teams of 3 (DS, AD, CW) in an effort to enhance the those who will be their career partners in the professional world client’s opportunities for revenue Introduction to Copywriting - This introductory course will allow the copywriting student to begin to learn the Advertising Concepts 3 - The student, working with her or his partner, will begin to create some of the final forms of rudimentary techniques of writing advertising headline and body copy, the economy of words and thought peculiar to campaigns which will form the core of the student’s work for his or her final portfolio this type of writing, and the necessity of creative thinking in written expression Firedrill - Students will be expected to concept and execute multiple advertising campaigns within a concise time limit. Creative Thinking - Emphasis on the daily necessity for original thinking and writing in the creative field 6Q 2Q Copycrafting 2 - In this advanced level graduate quarter class, copy is perfected for the final book. InDesign/Illustrator - Introduction to standard Adobe software Creative Team 6: Alternative Marketing - While working with a partner, the student will be exposed to the radical, Developing your Voice - The professional
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