STATE UNIVERSITY OF SUNY CUAD COUNCIL FOR UNIVERSITY ADVANCEMENT

2013 Annual Awards

STATE UNIVERSITY OF NEW YORK for Excellence SUNY CUAD COUNCIL FOR UNIVERSITY ADVANCEMENT

sunycuad educational conference i syracuse, n.y. i june 13 - 15, 2013 2013 Annual Awards

for Excellence

Congratulations to all of this year’s winners!

The quality of your work confirms that we are all part of not only the largest, but the finest, comprehensive university system in the United States. Welcome! The Mission The SUNY Council for University Advancement (SUNYCUAD) is proud to present once again of SUNYCUAD its annual Awards for Excellence program. The Awards for Excellence recognizes the outstanding work of SUNY colleges and universities and SUNYCUAD members, and every year, the results SUNYCUAD promotes understanding get even better. and support of the State University and provides professional development The process began early this year when the and networking opportunities for call for entries was sent to our more than 800 advancement professionals in the areas members. In the spring, the host coordinators, of public relations, alumni relations, who coordinate the judging for each of the publications, electronic communications, 20 categories, graciously stepped forward to development, government relations and support the effort. The host coordinators each assembled expert judges in their respective marketing. categories to evaluate the entries and make the The organization encourages members very difficult decision of choosing winners. and their SUNY institutions to carry out their responsibilities in an ethical and The winning entries reflect programs and professional manner by: projects that have achieved exceptional results through solid planning, well-conceived goals • Creating a climate of sharing best and objectives and resourceful and effective practices through a comprehensive solutions. communication program and professional development conferences; As chair of the Awards for Excellence program, I extend my sincere appreciation to the host • Promoting the support of initiatives coordinators and judges. They have worked on that will benefit the State University as this for many months and we truly value their a whole; time and commitment. • Promoting the professional Finally, I am grateful to all of you. Chancellor development of new members through Zimpher repeatedly speaks of the critical outreach and structured mentoring importance of “systemness” among the campuses programs; and among our colleagues. As seen in the pages • Building linkages with System that follow, the SUNYCUAD membership clearly exemplifies that. We come together, honor each Administration and other professional other and share best practices. How great is that! organizations; • Sharing information among campuses So tonight is a time to celebrate the and providing a sounding board for incredible work we’ve done and all our many campus advancement professionals accomplishments. Enjoy the evening. and University leaders. All good regards,

Maureen Winney Vice President, SUNYCUAD Board of Directors Director of Alumni and Student Relations SUNY

16 1 Advertising Websites TOTAL ADVERTISING PROGRAMS WEBSITES H Best of Category H Best of Category SUNY Plattsburgh SUNY Empire State College Conversation Standing Conference of Presidents Website The (New Traditional) Agency Office of Communications and Government Relations Kristen Link, Account Supervisor Judges’ Citation INDIVIDUAL ADVERTISING SUNY Binghamton No awards given Bearcat Athletics Website OUTDOOR ADVERTISING SUNY Binghamton Division of External Affairs No awards given STUDENT RECRUITMENT RADIO H Best of Category No awards given Buffalo State Music Department Website TELEVISION Buffalo State Web Team H Best of Category SUNY Canton ALUMNI RELATIONS Great Majors, Great Careers H Best of Category SUNY Canton SUNY Empire State College Alumni Website Judges’ Citation David Regan White SUNY Orange One Exceptional College, Two Extraordinary Campuses NEWS/MEDIA RELATIONS SUNY Orange H Best of Category Discover-e Host Coordinator Office of Research Advancement Margaret Spillett, Director of Public Relations and Institutional Communications, Host Coordinator Judges Tim Nekritz, Associate Director of Public Affairs, SUNY Oswego Michael Clarke, Web Producer, Syracuse University School of Information Studies Laura Coburn, Studio Principal, Coburn Design Judges Gail Cowley, VP of Operations, Cowley Associates Inc. Randy Belcher, Freelance Designer, HCI grad student Cynthia S. Aikman, Business Development Specialist, Cynthia S. Aikman Phil Gailinas, Company-G Web Development Pam Freeman, Owner, p.m. Freeman Phillip Moore, Freelance Designer and Filmmaker Steve Chirello, Owner, Chirello Advertising

2 15 Student Recruitment Alumni Programs H Best of Category Publications: Packages Farmingdale State College H Best of Category Professor Becker’s BBQ Sauce Celebrates 100th Anniversary Farmingdale State College SUNY New Paltz Admissions

SUNY New Paltz Office of Communication and Marketing Host Coordinator Louise Wilson, Director of Alumni Affairs/Development Assistant, Judges’ Citation Cayuga Community College Buffalo State College Judges Because of Buffalo State Anthony Gucciardi, Principal (retired), Auburn Enlarged City School District Buffalo State College Lisa Jo DeSocio-Greenfield, Founder CEO, Essential Health Solutions Karen A Macier CFRE, Director, Program Development East Hill Family Medical Gerard Guiney, Deputy Superintendent, NYS Department of Corrections and Host Coordinators Community Services Ellen Davidson and Smiljana Peros, Fashion Institute of Technology, Publications Edward “Ted” Herrling, Director (retired), NYS Department of Employment Training Richard Landers, Director (retired) Admissions, Cayuga Community College Judges Jennifer Fondiller, Dean of Enrollment Management, Barnard College Robert Dinardi, Director of Marketing, The New School Britt Cobb, Designer, Pentagram Community Relations Visual Design in Print Programs Judges’ Citation PUBLICATIONS Cornell University H Best of Category Telling the Town Gown Story Binghamton University Gary Stewart, Director of Community Relations Engineered for Discovery Division of External Affairs, Binghamton University Host Coordinator LOGOS/NAME PLATES Darryl Geddes, Director, Public and Media Relations, SUNY Upstate Medical University H Best of Category SUNY Rockland Community College Judges Logo Redesign Donna Adamo, News Manager, Syracuse University Joe Della Posta, Director of Communications, LeMoyne College Tzipora Reitman

SPECIALTY PIECES H Best of Category Stars of Stony Brook Gala Stony Brook University

Host Coordinators David Belsky and David Schillinger, Communications, SUNY System Administration

Judges Jay Purcell, Owner/Designer, Pier Design Co. John Kenific, Freelance Designer Michael Hemberger, Photographer, Michael Hemberger Photography

14 3 Development Student Recruitment UNIVERSITY CENTERS No awards given Publications: Individual

COMPREHENSIVE FOUR-YEAR COLLEGES VIEWBOOKS AND PROSPECTUSES No awards given H Best of Category SUNY Oswego CATALOGS March Matchness No awards given Jessica Moquin, Associate Director of Annual Giving STUDENT HANDBOOKS COMMUNITY, TECHNICAL AND SPECIALIZED COLLEGES No awards given Judges’ Citation COURSE LISTINGS SUNY IT 2010-2011 Foundation Annual Report No awards given SUNY IT SEARCH PUBLICATIONS H Best of Category Host Coordinator Fashion Institute of Technology Lisa L. Court, Senior Director of Principal Gifts, Binghamton University Foundation The FIT Life Ellen Davidson, Fashion Institute of Technology Judges Katherine Compagni, Professor of English (retired), Ithaca College Judges’ Citation Robert C. Howe, Elections Commissioner, Cortland County Kathy McMahon, Director of Development, Cortland YWCA High School Senior Open House Invite Monroe Community College

Judges’ Citation SUNY IT Effective, Efficient and Take a Look at Us! Elegant Publications SUNY IT POSTERS H Best of Category No awards given SUNY Empire State College Metropolitan Center Family of Publications Host Coordinator Office of Communications and Government Relations Steven Frederick, Associate Vice President of Institutional Advancement, Clinton Community College Judges’ Citation

Stony Brook University Judges You’re in Seawolves Country Kerry Haley, Executive Director, Foundation of Champlain Valley Physicians Hospital Stony Brook University Priscilla Hammond, Owner, Directions North Enterprises Inc. Sophie Mitsoglou, Development Director, Mountain Lake PBS Judges’ Citation Binghamton University Binghamton Research Office of Research, Binghamton University

Host Coordinators Kaitlin Gambrill and Leydi Zapata, Strategic Planning and University Advancement, SUNY System Administration

Judges Ambassador Carl Spielvogel, Chairman and CEO of Carl Spielvogel Associates Inc. Ralph Blumenthal, New York Times journalist and non-fiction author John Fortune, Principal, DCF Advertising

4 13 Special Events Electronic INDIVIDUAL EVENTS Communications and H Best of Category The College at Brockport 2011 President’s Donor Recognition Dinner Interactive Media The College at Brockport Division of Advancement TV, RADIO No awards given Judges’ Citation Rockefeller College of Public Affairs and Policy, University at Albany E-NEWSLETTERS Navigating the Post 9-11 World, Rockefeller College’s 3-Part Program H Best of Category Rockefeller College of Public Affairs and Policy, University at Albany Binghamton University Discover-e Judges’ Citation Office of Research Advancement SUNY Adirondack 50th Anniversary Gala INTERACTIVE MEDIA INCLUDING FLASH, DVDS, PODCASTS, Jill Vogel, Associate Administrator for the SUNY Adirondack Foundation VIDCASTS, ETC. H Best of Category YEARLONG ACTIVITIES No awards given I Can Make a Difference Video UB Development Communication Host Coordinator Rebecca Benner, Senior Executive Director of Advancement Operations, Judges’ Citation Binghamton University Foundation Fashion Institute of Technology Meet FIT Judges Fashion Institute of Technology Cindy Rotella, Owner, Regalo Gift and Designs Towhee Shupka, President/CEO, eni Judges’ Citation Marie McKenna, Co-owner, Lost Dog Restaurant Pamela Kollar, Associate Vice President, M&T Bank Binghamton University B-Reader Office of Research Advancement

SOCIAL NETWORKING INCLUDING ONLINE COMMUNITIES, BLOGS, ETC. H Best of Category Stony Brook University Where in the World is Wolfie? Andrea Lebedinski, Stony Brook Athletics

Judges’ Citation SUNY Potsdam Hip Hop Experiment You Tube Post SUNY Potsdam

Judges’ Citation Upstate Medical University What’s Up at Upstate/Student Distinction Blogs and Twitter Feeds Amber Smith, James McKeever, Susan Cole, Melanie Rich, Becky Cerio, Linda Cohen, Susan Keeter

Host Coordinator Alex M. Cole, Communications Coordinator, Onondaga Community College

Judges Crystal Smith, Strategic Communications, LLC Steven Herwood, WCNY Robyn Jonick, Pinckney Hugo Group 12 5 Excellence in Writing Newsletters GENERAL NEWS WRITING H Best of Category H Best of Category SUNY ESF Adirondack Ecological Center SUNY Cortland The Spruce Moose Philanthropy Class Mixes Academics, Real World by Jennifer Wilson Vance M. Blackburn Jennifer Wilson Judges’ Citation Judges’ Citation Monroe Community College Buffalo State Update Newsletter The Laramie Project by Laurie Kaiser Monroe Community College Jerod Dahlgren, Mary Durlak, Laurie Kaiser

RESEARCH AND OTHER TECHNICAL NEWS WRITING Host Coordinator Michael Barone, Director of Public Relations, SUNY Fredonia H Best of Category SUNY Canton Judges SUNY Canton Students Create Shock Value by Gregory E. Kie Richard D. Shaner Jr., Senior Vice President, Travers Collins and Company Gregory E. Kie Lynn E. Casteel, Principal, Casteel Schoenborn Beth Donovan APR, Director of Public Relations and Special Events, Judges’ Citation Our Lady of Victory Homes of Charity SUNY Binghamton The Graveyard Shift by Rachel Coker Rachel Coker FEATURE WRITING Photography H Best of Category BEST PHOTO SUNY Oswego Oswego Rocks by Shane Liebler H Best of Category SUNY Oswego Binghamton University Jonathan Cohen for Shannon Hayes photo Judges’ Citation Jonathan Cohen, Binghamton University Buffalo State College The Making of an Artist by Brian Kantz BEST GROUP OF PHOTOS Buffalo State College H Best of Category: Binghamton University Judges’ Citation Jonathan Cohen for Flood at BU Shelter photos SUNY Cortland Jonathan Cohen, Binghamton University NFL Coach Writes Musical Playbook by Frederic Pierce Frederic Pierce Host Coordinators Erin Boylan and Nick Koziol, Alumni Affairs, SUNY Cortland Host Coordinator Greg Kie, Media Relations Manager, SUNY Canton Judges Dana Merkur, Owner/Photographer, ISAF Merkur Studio Judges Wayne Hansen, Photographer Brian Amaral, Reporter, Watertown Daily Times David Blatchley, Photographer, Blatchley Enterprises, Inc. Jessica M. McPherson, Marketing Manager, Marketing and External Relations, Clarkson University Bob Ellis, Photographer, Cortland Standard Sue Mende, Staff Writer, Northern NY Newspapers

6 11 Magazines Fundraising Publications H Best of Category CASE STATEMENTS Binghamton University H Best of Category Binghamton Research Buffalo State College Office of Research Advancement The Renovation of Rockwell Hall: A Case for Support Buffalo State College Judges’ Citation University at Buffalo FLIERS, PAMPHLETS, BROCHURES Buffalo Business Magazine Judges’ Citation University at Buffalo School of Management University at Buffalo UB Senior Challenge Fliers Judges’ Citation UB Development Communication Binghamton University Binghamton University Magazine PRESIDENT’S/ANNUAL REPORTS Division of External Affairs H Best of Category Judges’ Citation SUNY Cortland Annual Report Buffalo State SUNY Cortland 1300 Elmwood Buffalo State Judges’ Citation Tompkins Cortland Community College TC3 Foundation Annual Report Host Coordinator Connie Herrera, Director of Marketing Communications, Monroe Community College Tompkins Cortland Community College and the TC3 Foundation

Judges FUNDRAISING AND CAMPAIGN NEWSLETTERS/TABLOIDS Beth VanVliet, Group Account Director and Lead Planner, Martino Flynn H Best of Category Robyn Federman, Director of Communications, Catalyst Direct University at Buffalo Kurt Pakan, Kurt Pakan Design Inc. UB “Thanks to You” Impact Newsletters for Donors UB Office of Development Communications

FUNDRAISING, 2-5 COORDINATED PUBLICATIONS Media Relations H Best of Category SUNY Plattsburgh H Best of Category SUNY Plattsburgh’s Bright With Promise special inserts SUNY New Paltz Office of Marketing and Public Relations, SUNY Plattsburgh 9/11 Tenth Anniversary Commemorative Events SUNY New Paltz Host Coordinator Eve Larner, Deputy Director, Westchester Community College Foundation Host Coordinator Judges Mary Hunt, Director of Communications, Rockefeller College of Public Affairs and Policy, University at Albany Renee Brown, Chief Executive Officer, C.W. Brown Inc. David Swope, Chairman, Westchester Community College Foundation Judges Jennifer Gruenberg, Officer/Secretary, Westchester Community College Foundation Ardelle Hirsch, Director of Media and Public Relations, The Sage Colleges Rebecca Samberg, Director, Westchester Community College Foundation Joanne Durfee, Producer/Director, WMHT Educational Telecommunications Valerie Hovasapian, Account Executive, Thompson and Bender Penny Vavura, Senior Counselor, Pierce Communications, Inc.

10 7 Government Relations Internal Communications Programs INTERNAL NEWSLETTERS No awards given H Best of Category INTRANET WEBSITE Binghamton University BU Day in Albany No awards given Binghamton University POSTER OR SIGN PROGRAM

Judges’ Citation Host Coordinator Monroe Community College Megan Toohey, Director of Government Relations, Office of the President, University at Buffalo Office of Student Life and Leadership Development Posters Diane LaPietra Judges Kevin Horrigan, Director of Public Affairs, People Inc. INTERNAL COMMUNICATIONS VEHICLES Lisa Damiani, Vice President for External Affairs, Roswell Park Cancer Institute H Best of Category Melissa Golen, Public Affairs Department, Kaleida Health SUNY Potsdam Donald Ingalls, Vice President, State and Federal Relations, BlueCross BlueShield of Western NY SUNY Potsdam Diversity Video SUNY Potsdam

Judges’ Citation SUNY Cortland Institutional Relations/ SUNY Cortland Bus Wraps SUNY Cortland

Alumni Relations Judges’ Citation SUNY New Paltz Publications Middle States Marketing Campaign INDIVIDUAL INSTITUTIONAL RELATIONS SUNY New Paltz H Best of Category Binghamton University Host Coordinator Reaching Higher Katharine (Katie) Ellis, Senior Director of Communications and Marketing, Binghamton University Division of External Affairs Judges Amy Shaw, Vice President, Member Services, Greater Binghamton Chamber of Commerce Judges’ Citation Robert Griffin, District Marketing Manager, Sodexo Campus Services SUNY Empire State College Bruce Dudley, Communications Director, United Way of Broome County Impact Report 2010 SUNY Empire State College

Judges’ Citation SUNY Orange Carillon SUNY Orange

INDIVIDUAL ALUMNI PUBLICATIONS No awards given

Host Coordinator Andrea Lebedinski, Coordinator of Annual Giving and Branding, Stony Brook University Dept. of Athletics

Judges Kaitlyn Cozier, Stony Brook University alumna and current graduate student Brian Lebedinski, Stony Brook University alumnus, BA Caterers, Corp. Louise Morante, Owner, Classique Creations

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