International Career Development Conference April 25–28, 2015 | Orlando, Florida at Fidm, Creativity Is Serious Business
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INTERNATIONAL CAREER DEVELOPMENT CONFERENCE APRIL 25–28, 2015 | ORLANDO, FLORIDA AT FIDM, CREATIVITY IS SERIOUS BUSINESS. For more than 40 years, FIDM has prepared students for careers in the fashion and entertainment industries. ASSOCIATE OF ARTS DEGREE PROGRAMS • Apparel Industry Management • Beauty Industry Merchandising & Marketing • Digital Media • Fashion Design • Fashion Knitwear Design • Graphic Design • Interior Design • Jewelry Design • Merchandise Marketing • Merchandise Product Development • Textile Design • Visual Communications Watch the FIDM DEBUT Runway Show BACHELOR’S DEGREE PROGRAMS during the Grand Opening Session. • B.A. Design • B.A. Digital Media* • B.A. Graphic Design • B.A. Interior Design* • B.A. Professional Studies* • B.A. Social Media • B.S. Apparel Technical Design • B.S. Business Management *WASC Senior Accreditation. Pending NASAD Accreditation. FIND OUT MORE: ACCREDITED BY: • Stop by booth #317 • Western Association of Schools and Colleges (WASC) and • Call 800.624.1201 • The National Association of Schools of Art and Design (NASAD) • Visit FIDM.edu, CAL GRANT, STATE AND FEDERAL AID ELIGIBLE FashionClub.com, DECA NAB partner for more than 30 years or FIDMDigitalArts.com LOS ANGELES • SAN FRANCISCO • SAN DIEGO • ORANGE COUNTY INTERNATIONAL CAREER DEVELOPMENT CONFERENCE GREETINGS CONFERENCE AGENDAS WELCOME FROM YOUR EXECUTIVE DIRECTOR 2 CONFERENCE OVERVIEW 32 GREETINGS FROM YOUR EXECUTIVE OFFICERS 3 MINI-AWARDS OVERVIEW 34 COMPETITIVE 35–45 VOLUNTEERS EVENTS HOST COMMITTEE, CONFERENCE COORDINATORS 5 DECA INC. BOARD OF DIRECTORS 6 PARTNERS CONGRESSIONAL ADVISORY BOARD 7 NATIONAL ADVISORY BOARD 8 PARTNERS FOR EXCELLENCE 10 SCHOLARSHIP PROVIDERS 11 CONFERENCE EXHIBITORS 15 APPROVED VENDORS 17 EMERGING LEADER SERIES 45 ELECTION SESSIONS 46 NEW ADVISOR ACADEMY 46 WORKSHOP FOR ALL ADVISORS 46 CONFERENCE DETAILS #DECAICDC SOCIAL MEDIA 4 KEYNOTE PRESENTATION 13 CONFERENCE FLOOR PLANS 30 GENERAL SESSION SEATING CHART 31 CONFERENCE PROFESSIONALISM 59 ORLANDO HOTELS AND ATTRACTIONS MAP 60 CONFERENCE TRANSPORTATION 61 AWARDS LOOKING AHEAD OUTSTANDING SERVICE AWARD 6 BE EPIC 51 CORPORATE PARTNER CHALLENGE WINNERS 9 EPIC CAMPAIGNS 53 HONORARY LIFE MEMBERSHIP AWARD 18 EPIC CONFERENCES 54 EMERGING LEADER HONOR AWARD 20 THRIVE LEVEL CAMPAIGN WINNERS 24 DECA CERTIFIED SCHOOL-BASED ENTERPRISES 26 WELCOME FROM YOUR EXECUTIVE DIRECTOR Welcome to DECA’s International Career Development Conference! After the crazy winter many of us had with record cold and snowfall, it is exciting to be in beautiful, warm and sunny Orlando. Orlando is one of our four-year anchor cities because it’s so welcoming to our DECA members and there are so many activities to do as part of the overall conference experience. This city is a great site for us to celebrate our many achievements, test our skills and knowledge, and network with over 17,000 DECA members and business partners from around the globe—including international delegations from Canada, China and Mexico, among others. This year’s ICDC welcomes new competitive events: the Personal Financial Literacy Event, the Financial Consulting Event, and a new Virtual Business ChallengeTM event, the DECA Hotel Chal- lenge. We also added the opportunity for two certifications. One is the Certified Guest Servic- es Professional certification offered by the American Hotel and Lodging Educational Institute (AHLEI)—earned by scoring at least a 70% on the Hospitality and Tourism Cluster Exam. The other is the Financial Literacy Certification offered by Working in Support of Education (W!SE)— earned by scoring at least a 70% on the Financial Literacy Exam. The DECA staff has been work- ing hard to continually improve our programs and opportunities for all DECA members. DECA members, advisors, and business partners embraced the I am DECA theme by sharing their individual, chapter or association DECA stories through chapter meetings and activities, business and community presentations, scholarship applications, and certainly social media. We have close Paul A. Wardinski to 10,000 Instagram photos posted using #IamDECA. We had a record number of campaigns @decapaw submitted and an increase of chapters participating. That means more members engaged in DECA, more chapters earned DECA recognition for their recruitment and promotion activities, and more chapters than ever earned Thrive-level recognition. Some campaigns were up by as much as 50%! We increased our high school membership this year by over 11,000, with 36 associations surpassing their membership totals from last year and breaking the 211,000 mark—what a great accomplishment! It proves that DECA’s innovative programs and opportunities attract talented people! My I am DECA story started in the fall of 1981 at Virginia Tech, where I was introduced to DECA through our Collegiate DECA chapter. After graduation I became a marketing teacher and DECA advisor. Even after leaving the teaching ranks and going into school administration, I never left DECA. I stayed involved in many different facets of the organization, including being a conference coordinator for ICDC for the past 17 years. DECA is one of my passions and now, as Executive Director, I feel I have a dream job! I have the privilege to travel all over the country to participate in many different DECA events and at every one of them, I witness the enthusiasm and pride of our members. It is so exciting and never gets boring! The previous three DECA Executive Directors set a high standard, and I passionately accept the challenge of continuing to build and improve this already amazing organization. I encourage you to take advantage of the incredible opportunity you have during this ICDC. Continue to add new adventures and experiences to your I am DECA story, and—who knows—you may discover your passion and future dream job, too! Congratulations on your path to get here and good luck! Paul A. Wardinski Be sure to follow Paul Executive Director on Twitter @decapaw and get all of his conference DECA Inc. and travel updates! 2 GREETINGS FROM YOUR EXECUTIVE OFFICERS This year, we asked you to pro- claim, “I am DECA.” Now it’s your time to shine and use your knowledge and skills as you com- pete with the very best of DECA. Continue your momentum and take every opportunity you have to network with other members and leaders, share your person- al DECA story, and experience this magical destination. Best of luck during #DECAICDC as you decazack Network, compete and share your talents and show your make the most of your time here in competitive edge during your Orlando! #IamDECA academies, campaigns and pre- sentations. This is it! It’s time to proclaim, “I am DECA!” decavpkyle Time to share the magic! Show us your #IamDECA experience in Orlando using #DECAICDC! decavpamar Is it possible to be more excited about being in Orlando for My #IamDECA journey #DECAICDC than I am? Yes? Well then decavpjuan proclaim it to the world by using began because of that one person #IamDECA! who pushed me to get involved. Be sure to be that very person for other members! decavprobert Welcome to the sunny state of Flordia for this year’s #DECAICDC! Make sure to take full advantage of this amazing conference and proclaim #IamDECA! 3 #DECAICDC SOCIAL MEDIA YOUR CONFERENCE YOUR WAY! DOWNLOAD THE APP Download the official DECA Inc. Events app at http://bit.ly/decaicdcapp15. With this app you’ll be able to get instant conference notifications, create your own agenda, use interactive maps to find exhibitors, connect with speak- ers and join the #DECAICDC conversation on social media. Plus, having the app means you’ll be the first to know the #DECAICDC finalists on Tuesday morning! STAY CONNECTED Want to share your conference experi- ence with 17,000 DECA members, advisors and business partners? Then join the #DECAICDC conversation by using the social media prompts in the program to tweet, Instagram and more! How many likes can you collect this week? DON’T BE THE LAST TO KNOW This year’s Orl@ndoLive Social Media Team will be sharing every aspect of the conference experience on social media, DECA Direct Online and more. Don’t miss out on a single Instagram photo, Snapchat or tweet! Go to decadirect.org to meet this year’s social media team, connect with them on Facebook and read their DECA Direct articles. WAKE UP WITH DECA The best way to start your day in Orlan- do is with #DECAICDC Special Edition emails right in your inbox each morning. Sign up to receive DECA Direct Weekly emails for the conference and all year long by signing up at the bottom of the Use #DECAICDC in all your tweets, Instagram page at deca.org. photos, Facebook posts and Vine videos! 4 THANK YOU TO OUR VOLUNTEERS These volunteers have given freely of their time and expertise to ensure a successful conference for the members of DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of them, DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment. FLORIDA HOST COMMITTEE Dr. Lynore Levenhagen, Florida Chartered Association Advisor Jamie Benedict, Olympia High School, Orlando Rochelle Stanfill, Thomas Jefferson High School, Tampa DR. LYNORE LEVENHAGEN Florida Chartered Association Advisor FLORIDA DECA OFFICER TEAM Wesley Lopez, Tamir Rabinovich, Nicole Donato, Nicholas Bourdon, Angel Vazquez-Seda A Word to Our CONFERENCE COORDINATORS Series Directors and Adult Assistants COMPETITIVE EVENTS The assistance of volunteers is crit- PRINCIPLES OF BUSINESS BUSINESS OPERATIONS ical to the successful operation of ADMINISTRATION EVENTS AND RESEARCH EVENTS the competitive events program, PERSONAL FINANCIAL LITERACY EVENT Rhonda Samples, Georgia the election of officers, the lead- Sherry Siler, Arkansas CHAPTER TEAM EVENTS AND ership academies and the other TEAM DECISION MAKING EVENTS STOCK MARKET GAME functions of DECA’s International Amy Granahan, Virginia Ron Kyle, Iowa Career Development Conference.