International Career Development Conference April 25–28, 2015 | Orlando, Florida at Fidm, Creativity Is Serious Business

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE APRIL 25–28, 2015 | ORLANDO, FLORIDA AT FIDM, CREATIVITY IS SERIOUS BUSINESS.

For more than 40 years, FIDM has prepared students for careers in the fashion and entertainment industries.

ASSOCIATE OF ARTS DEGREE PROGRAMS • Apparel Industry Management • Beauty Industry Merchandising & Marketing • Digital Media • Fashion Design • Fashion Knitwear Design • Graphic Design • Interior Design • Jewelry Design • Merchandise Marketing • Merchandise Product Development • Textile Design • Visual Communications Watch the FIDM DEBUT Runway Show BACHELOR’S DEGREE PROGRAMS during the Grand Opening Session. • B.A. Design • B.A. Digital Media* • B.A. Graphic Design • B.A. Interior Design* • B.A. Professional Studies* • B.A. Social Media • B.S. Apparel Technical Design • B.S. Business Management

*WASC Senior Accreditation. Pending NASAD Accreditation. FIND OUT MORE: ACCREDITED BY: • Stop by booth #317 • Western Association of Schools and Colleges (WASC) and • Call 800.624.1201 • The National Association of Schools of Art and Design (NASAD) • Visit FIDM.edu,

CAL GRANT, STATE AND FEDERAL AID ELIGIBLE FashionClub.com, DECA NAB partner for more than 30 years or FIDMDigitalArts.com

LOS ANGELES • SAN FRANCISCO • SAN DIEGO • ORANGE COUNTY

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

GREETINGS CONFERENCE AGENDAS WELCOME FROM YOUR EXECUTIVE DIRECTOR 2 CONFERENCE OVERVIEW 32 GREETINGS FROM YOUR EXECUTIVE OFFICERS 3 MINI-AWARDS OVERVIEW 34 COMPETITIVE 35–45 VOLUNTEERS EVENTS HOST COMMITTEE, CONFERENCE COORDINATORS 5 DECA INC. BOARD OF DIRECTORS 6 PARTNERS CONGRESSIONAL ADVISORY BOARD 7 NATIONAL ADVISORY BOARD 8 PARTNERS FOR EXCELLENCE 10 SCHOLARSHIP PROVIDERS 11 CONFERENCE EXHIBITORS 15 APPROVED VENDORS 17

EMERGING LEADER SERIES 45 ELECTION SESSIONS 46 NEW ADVISOR ACADEMY 46 WORKSHOP FOR ALL ADVISORS 46 CONFERENCE DETAILS #DECAICDC SOCIAL MEDIA 4 KEYNOTE PRESENTATION 13 CONFERENCE FLOOR PLANS 30 GENERAL SESSION SEATING CHART 31 CONFERENCE PROFESSIONALISM 59 ORLANDO HOTELS AND ATTRACTIONS MAP 60 CONFERENCE TRANSPORTATION 61 AWARDS LOOKING AHEAD OUTSTANDING SERVICE AWARD 6 BE EPIC 51 CORPORATE PARTNER CHALLENGE WINNERS 9 EPIC CAMPAIGNS 53 HONORARY LIFE MEMBERSHIP AWARD 18 EPIC CONFERENCES 54 EMERGING LEADER HONOR AWARD 20 THRIVE LEVEL CAMPAIGN WINNERS 24 DECA CERTIFIED SCHOOL-BASED ENTERPRISES 26 WELCOME FROM YOUR EXECUTIVE DIRECTOR

Welcome to DECA’s International Career Development Conference! After the crazy winter many of us had with record cold and snowfall, it is exciting to be in beautiful, warm and sunny Orlando. Orlando is one of our four-year anchor cities because it’s so welcoming to our DECA members and there are so many activities to do as part of the overall conference experience. This city is a great site for us to celebrate our many achievements, test our skills and knowledge, and network with over 17,000 DECA members and business partners from around the globe—including international delegations from Canada, China and Mexico, among others. This year’s ICDC welcomes new competitive events: the Personal Financial Literacy Event, the Financial Consulting Event, and a new Virtual Business ChallengeTM event, the DECA Hotel Chal- lenge. We also added the opportunity for two certifications. One is the Certified Guest Servic- es Professional certification offered by the American Hotel and Lodging Educational Institute (AHLEI)—earned by scoring at least a 70% on the Hospitality and Tourism Cluster Exam. The other is the Financial Literacy Certification offered by Working in Support of Education (W!SE)— earned by scoring at least a 70% on the Financial Literacy Exam. The DECA staff has been working hard to continually improve our programs and opportunities for all DECA members. DECA members, advisors, and business partners embraced the I am DECA theme by sharing their individual, chapter or association DECA stories through chapter meetings and activities, business and community presentations, scholarship applications, and certainly social media. We have close Paul A. Wardinski to 10,000 Instagram photos posted using #IamDECA. We had a record number of campaigns @decapaw submitted and an increase of chapters participating. That means more members engaged in DECA, more chapters earned DECA recognition for their recruitment and promotion activities, and more chapters than ever earned Thrive-level recognition. Some campaigns were up by as much as 50%! We increased our high school membership this year by over 11,000, with 36 associations surpassing their membership totals from last year and breaking the 211,000 mark—what a great accomplishment! It proves that DECA’s innovative programs and opportunities attract talented people! My I am DECA story started in the fall of 1981 at Virginia Tech, where I was introduced to DECA through our Collegiate DECA chapter. After graduation I became a marketing teacher and DECA advisor. Even after leaving the teaching ranks and going into school administration, I never left DECA. I stayed involved in many different facets of the organization, including being a conference coordinator for ICDC for the past 17 years. DECA is one of my passions and now, as Executive Director, I feel I have a dream job! I have the privilege to travel all over the country to participate in many different DECA events and at every one of them, I witness the enthusiasm and pride of our members. It is so exciting and never gets boring! The previous three DECA Executive Directors set a high standard, and I passionately accept the challenge of continuing to build and improve this already amazing organization. I encourage you to take advantage of the incredible opportunity you have during this ICDC. Continue to add new adventures and experiences to your I am DECA story, and—who knows—you may discover your passion and future dream job, too! Congratulations on your path to get here and good luck!

Paul A. Wardinski Be sure to follow Paul Executive Director on Twitter @decapaw and get all of his conference DECA Inc. and travel updates!

2 GREETINGS FROM YOUR EXECUTIVE OFFICERS

This year, we asked you to proclaim, “I am DECA.” Now it’s your time to shine and use your knowledge and skills as you compete with the very best of DECA. Continue your momentum and take every opportunity you have to network with other members and leaders, share your personal DECA story, and experience this magical destination. Best of luck during #DECAICDC as you

decazack Network, compete and share your talents and show your make the most of your time here in competitive edge during your Orlando! #IamDECA academies, campaigns and presentations. This is it! It’s time to proclaim, “I am DECA!” decavpkyle Time to share the magic! Show us your #IamDECA experience in Orlando using #DECAICDC!

decavpamar Is it possible to be more excited about being in Orlando for My #IamDECA journey #DECAICDC than I am? Yes? Well then decavpjuan proclaim it to the world by using

began because of that one person #IamDECA! who pushed me to get involved. Be sure to be that very person for other members!

decavprobert Welcome to the sunny state of Flordia for this year’s #DECAICDC! Make sure to take full advantage of this amazing conference and proclaim #IamDECA!

3 #DECAICDC SOCIAL MEDIA YOUR CONFERENCE YOUR WAY! DOWNLOAD THE APP Download the official DECA Inc. Events app at http://bit.ly/decaicdcapp15. With this app you’ll be able to get instant conference notifications, create your own agenda, use interactive maps to find exhibitors, connect with speak- ers and join the #DECAICDC conversation on social media. Plus, having the app means you’ll be the first to know the #DECAICDC finalists on Tuesday morning! STAY CONNECTED Want to share your conference experience with 17,000 DECA members, advisors and business partners? Then join the #DECAICDC conversation by using the social media prompts in the program to tweet, Instagram and more! How many likes can you collect this week? DON’T BE THE LAST TO KNOW This year’s Orl@ndoLive Social Media Team will be sharing every aspect of the conference experience on social media, DECA Direct Online and more. Don’t miss out on a single Instagram photo, Snapchat or tweet! Go to decadirect.org to meet this year’s social media team, connect with them on Facebook and read their DECA Direct articles. WAKE UP WITH DECA The best way to start your day in Orlan- do is with #DECAICDC Special Edition emails right in your inbox each morning. Sign up to receive DECA Direct Weekly emails for the conference and all year long by signing up at the bottom of the Use #DECAICDC in all your tweets, Instagram page at deca.org. photos, Facebook posts and Vine videos!

4 THANK YOU TO OUR VOLUNTEERS

These volunteers have given freely of their time and expertise to ensure a successful conference for the members of DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of them, DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.

FLORIDA HOST COMMITTEE

Dr. Lynore Levenhagen, Florida Chartered Association Advisor Jamie Benedict, Olympia High School, Orlando Rochelle Stanfill, Thomas Jefferson High School, Tampa

DR. LYNORE LEVENHAGEN Florida Chartered Association Advisor FLORIDA DECA OFFICER TEAM

Wesley Lopez, Tamir Rabinovich, Nicole Donato, Nicholas Bourdon, Angel Vazquez-Seda

A Word to Our CONFERENCE COORDINATORS Series Directors and Adult Assistants COMPETITIVE EVENTS The assistance of volunteers is crit- PRINCIPLES OF BUSINESS BUSINESS OPERATIONS ical to the successful operation of ADMINISTRATION EVENTS AND RESEARCH EVENTS the competitive events program, PERSONAL FINANCIAL LITERACY EVENT Rhonda Samples, Georgia the election of officers, the lead- Sherry Siler, Arkansas CHAPTER TEAM EVENTS AND ership academies and the other TEAM DECISION MAKING EVENTS STOCK MARKET GAME functions of DECA’s International Amy Granahan, Virginia Ron Kyle, Iowa Career Development Conference. Jennifer Kyle, Colorado BUSINESS MANAGEMENT AND Briefings for series directors and INDIVIDUAL SERIES EVENTS ENTREPRENEURSHIP EVENTS adult assistants are scheduled Alan Balsdon, New York Ev Vaughan, Colorado throughout the conference and Betty McKie, Colorado MARKETING REPRESENTATIVE AND are critical for the success of the PROFESSIONAL SELLING AND programs. Volunteers should CONSULTING EVENTS check the program and report to Chad Froeschle, Illinois the appropriate briefing session. ELECTIONS/ACADEMIES DECA extends a special thank you to our volunteers for their contin- ELECTION/BUSINESS SESSIONS EMERGING LEADER SERIES ued support of and dedication to Kevin Reisenauer, North Dakota Angelo Constantino, New Hampshire DECA and its emerging leaders Linda Krehbiel, Missouri and entrepreneurs. Gordon Nicholson, New Hampshire 5 DECA INC. Don’t Get Faked Out! BOARD OF DIRECTORS Let the Unreal Campaign show you what’s Real at booth 207.

Everett Vaughan President Western Region

Jacklyn Schiller President-elect Central Region

Dr. Lynore Levenhagen Secretary Students hear from Michelle Brownlee (Bose, USA) Southern Region at INTA’s Annual Meeting in Dallas, Texas. Everett Vaughan Mary Peres President Counterfeit products are not limited Treasurer to bags and shoes! North Atlantic Region Kenneth DiSaia They can also include cosmetics, automotive parts, pharmaceuticals NAB Chair and food. Stop by booth 207 of the exhibition hall and learn more Marsha Bock about all the ways that counterfeiters try to scam you. Johnson & Wales Board Member University Learn more about the Unreal Campaign at www.unrealcampaign.com. North Atlantic Region Tammie Brewer Pamela O’Brien Ex-Officio Member Board Member ACTE Southern Region Wayne Kutzer Kevin Reisenauer Ex-Officio Member Board Member State Director Central Region Paul A. Wardinski Oleg Shvets Ex-Officio Member Board Member DECA Inc. Western Region Thinking about a Career in Sales? Attend a University with a Sales Center! OUTSTANDING SERVICE AWARDS Opportunities available when attending a college with a Sales Center: The Outstanding Service Award is presented  Scholarships to those who have made distinguished  Networking contributions to further the mission of DECA  National Competitions Inc. at the international level for more than five  Corporate Interviews years. Congratulations and thank you to this  Career Opportunities year’s recipients.

Christina Bohnet, Iowa Steve Einsel, Kansas Robert Guillemette, Massachusetts The USCA website provides a list of Universities with Sales Centers. www.universitysalescenteralliance.com

6 CONGRESSIONAL ADVISORY BOARD DECA’s Congressional Advisory Board (CAB) is a bipartisan group of United States Senators and Representatives who represent varied political philosophies, but all support Career and Technical Student Organizations—like DECA—as an integral strategy to prepare America’s youth for college and career success. If your elected officials aren’t already members of DECA’s CAB, please invite them to join—make it part of a chapter campaign! For more information on DECA’s CAB visit: www.deca.org/cab/ SENATORS

John Boozman Shelley Capito Thad Cochran John Hoeven Mark Kirk Gary Peters Arkansas West Virginia Mississippi North Dakota Illinois Michigan

Debbie Stabenow Jon Tester Ron Wyden Michigan Montana Oregon REPRESENTATIVES

Rob Bishop John A. Boehner Ted Deutch Jeff Fortenberry Gene Green Vicky Hartzler Utah Ohio Florida Nebraska Texas Missouri

Bill Huizenga Blaine Luetkemeyer Kenny Marchant Michael T. McCaul James P. McGovern Jerry McNerney Michigan Missouri Texas Texas Massachusetts California

Devin Nunes Pete Sessions Fred Upton Rob Wittman Steve Womack California Texas Michigan Virginia Arkansas 7 NATIONAL ADVISORY BOARD

The NATIONAL ADVISORY BOARD (NAB) is composed of companies, colleges and universities, foundations, and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors; they sponsor and judge competitive events; they advise the organization and help advocate on its behalf. The National Advisory Board is vital to the success of DECA and we thank each member for its continued support of our programs.

Knowledge Matters EXECUTIVE COMMITTEE MEMBERS Krispy Kreme Doughnut Corporation ARYZTA (Otis Johnson & Wales NRF Foundation Long Island University American Hotel & Lodging Spunkmeyer, Inc.) University Ellen Davis Educational Institute M&M Productions USA Chris Tralka Ken DiSaia PDC Productions American Institute of CPAs Marriott International, Inc. Ewing Marion Marriott Patrick Boylan Annie’s Frozen Yogurt Men’s Wearhouse Kauffman International, Inc. Piper Jaffray & Co. The Art Institutes Muscular Dystrophy Association Foundation Andy Chaves Stephanie Wissink ARYZTA Scott Carson Men’s Wearhouse (Otis Spunkmeyer, Inc.) National Apartment Safeway, Inc. Association Education FIDM/Fashion Don Botill Association Motor Club Megan Vincent Institute Institute of Design & Mike Sins Marketing National Automotive Parts Merchandising Stein Mart, Inc. B.E. Publishing Muscular Dystrophy Jennifer Wellington Association Marlene Dunn Belmont University Jack C. Association National Student Leadership Sharon Ryan Walgreen Co. Massey College of Business Tracey Gianelli Conference Lisa Morabito Tom Boyle Marquita Berkeley College Cunningham NFIB Young Entrepreneur Finish Line, Inc. Northwood Bowling Green State Foundation University Carrie Hofer University Niagara University College Chad Morris Bill Gagliardi College Works Painting of Hospitality & Tourism Gordmans Brian Sandusky Conrad N. Hilton College Management Roger Glenn of Hotel & Restaurant Northwood University Management—University of NRF Foundation Houston OCM (Our Campus Market) Cornell University School NAB YEARS OF SERVICE of Hotel Administration and Ozark Delight Candy School of Industrial and PDC Productions Labor Relations PepsiCo Chilled DSD Custom Resources Piper Jaffray & Co. 50 Dorm Co PlanetHS YEARS Drexel University Center PostNet World Headquarters for Hospitality & Sport Publix Super Markets, Inc. Management Rochester Institute of Ewing Marion Kauffman Technology, Saunders 35 Foundation College of Business YEARS FIDM/Fashion Institute of Safeway, Inc. Design & Merchandising Sales and Marketing Finish Line, Inc. Executives International, Inc. FIU Chaplin School of Selective Service Hospitality & Tourism SIFMA Foundation 20 Management Sparkling ICE YEARS Goodheart-Willcox Publisher Stein Mart, Inc. Gordmans Stingray Worldwide H&R Block Temple University School Herff Jones, Inc. of Tourism and Hospitality 15 Hilton Worldwide Management YEARS Hofstra University Universal Orlando Resort International Franchise University of Evansville— Association Educational Schroeder School of Business Foundation, Inc. Administration 10 Isenberg School of University of Maryland Robert Management—UMass H. Smith School of Business YEARS Amherst Vector Marketing Corporation Jacksonville University Walgreen Co. Johnson & Wales University Walsworth Publishing Jostens, Inc. Zinch 5 Journeys YEARS Junior Tours

8 I AM A PARTNER

THANK YOU FOR YOUR YEARS OF SERVICE

SALES & MARKETING EXECUTIVE DECA’S ANNUAL INTERNATIONAL 50 YEARS GIVING CAMPAIGN Sales & Marketing Executives International (SMEI) celebrates DONORS their 50 years of service with DECA as a National Advisory Board partner. Together, SMEI and DECA have prepared stu- Thank you for your generous dent members for career readiness. SMEI provides judges for support of DECA through our DECA conferences across the nation, sponsors the Creative Marketing Project at the annual giving campaign. international level and provides advice to DECA on its strategic plan. DECA’S DIAMOND SMEI is the only global sales and marketing professional association. Members enjoy SOCIETY $1,000+ online forums, educational webinars and peer connections for knowledge sharing. SMEI’s professional certification programs create a world-wide standard of credibility Jack Rose for individuals seeking recognition for their professional competencies. Heidi Rumsey FIDM/FASHION INSTITUTE OF DECA’S ICDC CIRCLE DESIGN & MERCHANDISING 35 YEARS $500–$999 Marie Burbach Since 1980, the Fashion Institute of Design & Merchandising John Fistolera (FIDM) has been a partner of DECA. Together, FIDM and DECA have worked to prepare DECA members for college and ca- DECA’S CHARTERED reer. FIDM supports DECA by serving on the National Advisory Board as an executive committee member, and sponsoring the Fashion Merchandis- ASSOCIATION CIRCLE ing Promotion Plan Competitive Event, the FIDM Corporate Challenge and the Fash- $250–$499 ion Show at the International Career Development Conference. In addition, they re- David and Marsha Bock cruit FIDM alumni to serve as judges for competitions. Mike Brown FIDM is a specialized, private college dedicated to educating students for the fashion, David and Brenda Clark graphics, interior design, and entertainment industries. They have campuses in Los Kenneth DiSaia Angeles, San Francisco, San Diego, and Orange County, Calif. Nick Edwards Heather Halle Ginger and Heather Hill CORPORATE PARTNER Hilda and Terri Martin CHALLENGE WINNERS Pam McKenney Oscar Montecino Pam and Colin O’Brien Stephanie Sandstrom Jeannette Siegel David Wait FINISH LINE CHALLENGE FIDM CHALLENGE Richard and Eloise Williams First: Logan Drazovich, Glenn Reddy First: Erica Gorman, Kyley Lockwood Ryan Witzig The Harker School, California Rita Sorokina Second: Satya Hariharan, Cameron Vega Castro Valley High School, California Join these alumni and friends of Camas High School, Washington Second: Erica Golubovsky, Mary Heck DECA and Connect Where You Third: Daniel Graves, Sydney Janes Bergen County Academies Are today! Visit www.deca.org/ Lindsay Nance New Jersey donate and make your commit- South Forsyth High School, Georgia Third: Mark Botnaru, Samantha Gregory Gabriella Klinakis ment to our future. Together, we Lower Pioneer Valley High School will continue DECA’s tradition of Massachusetts excellence. 9 PARTNERS FOR EXCELLENCE THANK YOU FOR YOUR CONTINUED SUPPORT OF DECA! PLATINUM INVESTORS | $50,000 +

CORPORATE INVESTORS | $20,000–$49,999

STRATEGIC ALLIES | $10,000–$19,999

A special thank you to these organizations that have CONFERENCE SPONSORS sponsored specific items for the conference.

ARYZTA (Otis Spunkmeyer, Inc.) – Advisor Lounge Northwood University – Lanyards Hospitality Mints – Mints for Judge Break Rochester Institute of Technology Saunders College Marriott International, Inc. – Executive Mentor Dinner of Business – Pens National Student Leadership Conference – Pens Spirit Factory – Calculators

10 I AM A PARTNER

BUSINESS PARTNERS | $5,000–$9,999

SUPPORTERS | $500–$4,999

Air National Guard Gear for Sports Ohio Northern University SCAD Awards Unlimited Herff Jones, Inc. James F. Dicke College of School Store POS Ball State University International Trademark Business Administration Stein Mart, Inc. Belmont University Association PDC Productions Summer Discovery Jack C. Massey Jostens, Inc. Pincentives TOMS Campus Programs College of Business Kauffman Foundation Planet HS University of Toledo Cengage Learning MBAResearch Richard Ivey US Navy DLG Enterprises M.E./D.E Supply Co. School of Business Wear-a-Knit Field Studies Center Muscular Dystrophy Ruboyianes Wesleyan College of New York Association Sales & Marketing Young America’s Fluent Group MV Sport Executives International Foundation Foundation

DECA is grateful to the following NAB companies SCHOLARSHIP PROVIDERS and supporters for providing more than $300,000 in scholarships to DECA student members and advisors.

American Institute of CPAs Hilton Worldwide Marriott International, Inc. Pat DiPlacido Memorial ARYZTA International Franchise National Automotive Parts PDC Productions (Otis Spunkmeyer, Inc.) Association—Don DeBolt Association PepsiCo Chilled DSD Bob Foehlinger Memorial J. Willard & Alice S. Marriott National Society of High Publix Super Markets, Inc. Central Region DECA Foundation School Scholars Safeway, Inc. Custom Resources, LLC Johnson & Wales University National Technical Honor Sonya Dismuke Memorial Society DECA Inc. Journeys Southern Region DECA Ed Fleming Memorial Leonard Pokladnik Memorial NFIB Young Entrepreneur Foundation Sparkling ICE Edward “Ed” Davis Fund Loris “Larry” Lorenzi North Atlantic Region DECA Walgreen Co. Goodheart-Willcox Publisher Memorial OCM (Our Campus Market) Western Region DECA H&R Block M&M Productions USA 11 Your creative future is waiting

Preparing for a career you’ll like is great. But preparing to do what you love, for life, is even better. That’s what we do: provide the education, technology, support, and inspiration creative students need to prepare for fulfilling careers in the fields of Design, Media Arts, Fashion, and Culinary.

WHERE WILL YOUR CREATIVITY TAKE YOU? Explore the possibilities at new.artinstitutes.edu

VISIT US AT BOOTH #217

The Art Institutes is a system of over 50 schools throughout North America. Programs, credential levels, technology, and scheduling options vary by school and are subject to change. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. Administrative Office: 210 Sixth Avenue, 33rd Floor, Pittsburgh, PA 15222. © 2014 The Art Institutes International LLC. Our email address is [email protected].

Fantastic Futures Start Here.

NAPA OFFERS: CHASE ELLIOTT Scholarships Internships Employment 2014 NASCAR XFINITY Series Champion NAPA is proud to partner with DECA to help students across the country advance their marketing and service skills. Together with DECA, NAPA is a resource for scholarships, competitive events, employment opportunities and local connections. For more information on career opportunities in our 6,000 stores, 60 Distribution Centers and 15,000 NAPA AutoCare Centers, go to NAPAonline.com or [email protected] or call 1-800-LET-NAPA.

© 2015 JR Motorsports, LLC. The name, likeness and signature of Chase Elliott, the No. 9 Chevrolet and other related trademarks and copyrights are used with permission by JR Motorsports, LLC and JRM Licensing, LLC. The NAPA name and logo are registered trademarks and are used under license by National Automotive Parts Association.

12 KEYNOTE PRESENTATION MINDY GROSSMAN CHIEF EXECUTIVE OFFICER & DIRECTOR, HSN, INC.

Mindy Grossman is Chief Executive Officer of HSN, Inc. where she oversees a $3.4 billion direct to consumer retail portfolio that includes HSN and the Corner- stone portfolio of home and family lifestyle brands. During her tenure, she has positioned HSNi as a leader in boundaryless retail, offering customers a seamless shopping experience across multiple channels— television, catalogue, online and mobile. Nearly SPONSORED BY half of the company’s revenue is now generated through digital commerce. In 2014, Mindy was recognized as one of Fast Company’s Most Creative People in Business. In 2013, Forbes magazine named Mindy one of the world’s 100 most powerful women, an honor she has received three times. In 2011, she was named Corpo- rate Innovator of the Year at the Ernst & Young Entrepreneur of the Year® Florida Awards. In both 2010 and 2011, Mindy was ranked by the Financial Times as one of the top 50 women in world business. Mindy serves on the boards of the National Retail Federation, Bloomin’ Brands and the U.S. Fund for UNICEF.

THANK YOU ORLANDO BUSINESS LEADERS

DECA extends its appreciation to the 1,000 Orlando-area business professionals who are volunteering as competitive events judges, mentors and presenters at the 2015 International Career Development Conference. The conference would not be possible without you.

13 THE

WE ARE HOSPITALITY INDUSTRY hospitality IS THE WORLD’S NO. 1 EMPLOYER.

WANT TO MAKE IT YOUR CAREER?

Look no further than the Conrad N. Hilton College of Hotel and Restaurant Management — WE ARE hospitality!

» We offer a practical business major tailored to an exciting, creative industry

» We have the resources of a Tier One research university in the nation’s fourth-largest city

» We’re one of only two programs in the country to own and operate a teaching hotel

» We emphasize experiential learning, with hands-on experience and leadership opportunities outside the traditional classroom

» Our students enjoy abundant internship and job opportunities, thanks to our major industry connections

VISIT DANNY AROCHA AT BOOTH 321 TO LEARN MORE. [email protected] » 1-800-797-4566 » www.hr m.uh.edu Use the conference app to find your CONFERENCE favorite exhibitors. EXHIBITORS American Hotel & Lodging Educational FIDM/Fashion Institute of Design & Multicultural Foodservice and Stevenson University Institute Merchandising Hospitality Alliance www.stevenson.edu www.ahlei.org www.fidm.edu www.mfha.net 414 527 317 428 Summer Discovery & American Institute of CPAs The Field Studies Center of Muscular Dystrophy Association Discovery Internships www.startheregoplaces.com New York www.mda.org www.summerdiscovery.com & 315 www.fscnewyork.com 222 www.discoveryinternships.com Applied Academic Labs 215 MV Sport 431 www.appliedacademiclabs.com Florida International University Chaplin www.mvsport.com Temple University—School of Tourism 313 School of Hospitality & Tourism 523, 622 and Hospitality Management The Art Institutes Management My Fun Colors www.sthm.temple.edu www.artinstitutes.edu www.hospitality.fiu.edu www.myfuncolors.com 226 217 310 307 TOMS ARYZTA (Otis Spunkmeyer Inc.) Georgia Southern University National Apartment Association www.TOMS.com/tribe www.aryzta.com www.georgiasouthern.edu Education Institute 440 401, 500 306 www.rpmcareers.org TYRA beauty, Tara Richardson ARYZTA (Otis Spunkmeyer Inc.) Goodheart-Willcox Publisher 427 Independent Beautytrainer www.aryzta.com www.g-w.com National Geographic Learning/Cengage 227, 229 Advisors Lounge—445 520 Learning UCF’s Rosen College of Hospitality Association Motor Club Marketing Grove City College ngl.cengage.com Management www.amcm-online.com www.gcc.edu 211 www.hospitality.ucf.edu 530 507 The National Student Leadership 630 Berkeley College Hofstra University Conference The University of Alabama Huntsville— www.berkeleycollege.edu www.hofstra.edu www.nslcleaders.org College of Business 327 241 323 www.uah.edu/cba BIZ MINTS Hult International Business School Norfolk State University 501 decabizmints.com www.hult.edu www.nsu.edu The University of Arizona 408 522 106 www.arizona.edu Bowling Green State University International Trademark Association— North Carolina State University—Poole 333 www.bgsu.edu/business Unreal Campaign College of Management University of Evansville 340 www.inta.org www.poole.ncsu.edu www.evansville.edu Bryant University 207 521 438 www.bryant.edu Isenberg School of Management— North Carolina Central University University of Rochester 314 UMass Amherst School of Business www.rochester.edu CI Sport www.isenberg.umass.edu www.nccu.edu 334 www.cisport.com 412 528 The University of Tampa 339, 341 Jacksonville University Northwood University www.ut.edu www.northwood.edu Columbus State University www.ju.edu 213 103, 202 www.columbusstate.edu 406 University Sales Center Alliance (USCA) 105 John Cabot University OCM: Our Campus Market www.universitysalescenteralliance.org www.ocm.com Competition University www.johncabot.edu 434 102, 104 www.cu.com 220 US Army 326 Johnson & Wales University Ozark Delight Candy www.goarmy.com www.ozarkdelight.com Conrad N. Hilton College www.jwu.edu 110 228 University of Houston 239, 338 US Army, Cadet Command www.hrm.uh.edu Journeys Group Pin-Centives 118, 119, 120, 121, 122, 123 www.pincentives.com 321 www.journeys.com/careers US Navy Recruiting 600 Cornell University (Schools of Hotel 127, 129 www.navy.com Administration and Industrial & Labor Junior Tours Praxis 133, 232 discoverpraxis.com Relations) www.juniortours.com USF Muma College of Business 509 www.cornell.edu 204 www.usf.edu/business 205 Keiser University Queens University of Charlotte 502 www.queens.edu Center for Retailing Experience, www.keiseruniversity.edu Vector Marketing Corporation 218 University of Arkansas at Fayetteville 423 www.vectormarketing.com http://cre.uark.edu Kogod School of Business at Rensselaer Polytechnic Institute 301, 303, 400, 420 www.rpi.edu 531 American University Virtual Business Challenge—Knowledge 429 Country Meats kogod.american.edu Matters www.countrymeats.com 403 Rochester Institute of Technology— www.knowledgematters.com 526 Krispy Kreme Fundraising Saunders College of Business 413 Custom Resources Fundraising www.krispykreme.com/fundraising www.saunders.rit.edu 432 Walgreens www.customresources.com 420 www.walgreens.com 328 Life University Rokkitwear 503 Custom Shades LLC www.life.edu www.rokkitwear.com 329 Wear-a-Knit www.MoneyMakerShades.com 332 www.wearaknit.com 206 LIM College Savannah College of Art & Design 316 DECA Images www.limcollege.edu www.scad.edu 124 Wesleyan College www.shopdeca.org 620 www.wesleyancollege.edu School Store/Cafe POS Systems 145 Long Island University (LIU) 233 www.schoolpos.com Dorm Co. www.liu.edu 132 William Peace University www.dormco.com 608 www.peace.edu Selective Service System 416 Marriott International, Inc. 421 www.sss.gov Earlham College www.marriott.com 426 West Virginia University College of www.earlham.edu 407, 409, 506, 508 Business and Economics Sparkling ICE 422 MBA Research be.wvu.edu www.sparklingICE.com Eastern Kentucky University www.MBAResearch.org 529 302, 304 www.eku.edu 138, 139, 140, 141, 238, 240 Worldstrides Summer Stetson University 312 Men’s Wearhouse www.worldstridessummer.com www.stetson.edu Embry-Riddle Aeronautical University— www.menswearhouse.com 335 130 College of Business 203 Young America’s Foundation Stevens Institute of Technology www.erau.edu www.yaf.org www.stevens.edu 626 309 234

DECA APPROVED VENDORS DECA Approved Vendors affiliate with DECA Inc. to provide resources for your school-based enterprise, fundraising and other classroom or chapter activities. We encourage you to utilize these vendors for all of your chapter’s needs. The list of vendors changes throughout the year. Please go to www.deca.org/partners for an up-to-date list of member companies.

GEAR FOR SPORTS Joe Streck NATIONAL STUDENT (913) 693-2106 | Fax (913) 693-2621 LEADERSHIP CONFERENCE SPARKLING ICE [email protected] TM (800) 994-6752 | (312) 322-9999 Brenda Bergstrom www.gearforsports.com ANNIE’S FROZEN YOGURT [email protected] (425) 222-4900 (800) 969-9648 www.nslcleaders.org [email protected] [email protected] www.sparklingice.com www.anniesfrozenyogurt.com

JUNIOR TOURS (800) 631-2241 [email protected] www.juniortours.com OCM (OUR CAMPUS MARKET) STINGRAY WORLDWIDE— B.E. PUBLISHING SPIRIT FACTORY (888) 781-6921 Gerry Marrone Philip Baird [email protected] (609) 359-1008 (417) 619-5849 www.bepublishing.com [email protected] [email protected] www.ocm.com www.spirit-factory.com

KRISPY KREME FUNDRAISING COMPETITION UNIVERSITY (800) 4-KRISPY | (800) 457-4779 OZARK DELIGHT CANDY Tara Richardson www.krispykreme.com/fundraising Craig Battles, Owner (660) 885-5635 | Fax (660) 885-3665 (800) 334-8991 [email protected] WEAR-A-KNIT [email protected] competitionuniversity.com (800) 346-0748 | Fax (218) 879-1205 www.ozarkdelight.com customresourcesfundraising.com [email protected] customresources.com M.E./D.E SUPPLY COMPANY [email protected] Stanley Freed www.wearaknit.com (800) 656-8590 | Fax (215) 752-8690 [email protected] [email protected] www.stitchitdesigns.com schoolstoreequipment.com medesupplycompany.com OTIS SPUNKMEYER, INC. (ARYZTA) CUSTOM RESOURCES (888) ASK-OTIS (275-6847) [email protected] FUNDRAISING www.spunkmeyer.com (660) 885-5635 ZINCH www.customresourcesfundraising.com Rob Wellington M&M PRODUCTIONS USA Director of Outreach (800) 711-0140 | Fax (866) 366-5642 [email protected] [email protected] Zinch.com/DECAchapters www.mmproductionsusa.com

PEPSICO CHILLED DSD DORMCO.COM MEN’S WEARHOUSE John Wilson Jeff Gawronski Mike Sins Northeast Director, Pepsico Chilled DSD (888) 925 2899 (888) 970-1912 (203) 806-2002 [email protected] [email protected] [email protected] www.dormco.com/deca www.menswearhouse.com www.tropicana.com

17 HONORARY LIFE AWARD Honorary Life Membership is the highest award DECA can bestow on an individual. Nominees are recommended by a chartered association and then approved by the DECA Inc. Board of Directors. DECA is pleased to present three new members of this distinctive and deserving fellowship: MARY ELLEN COLELLA | NEW YORK Mary Ellen Colella pursued her love of education when she accepted a teaching posi- tion at The Franciscan Academy, in Syracuse, N.Y. Mary Ellen began her career as a business education teacher and developed the Business Academy Program. After a promotion to vice principal, she became dedicated to developing the marketing education program and introduced her students to DECA. She was recruited by the New York State Education Department to monitor business education departments and became New York DECA Chartered Association Advisor in 1980. DECA has been her passion ever since. Ms. Colella’s rapport with faculty and students provided a sterling example of leadership and competitive spirit for success. During her 23-year tenure with New York DECA, Mary Ellen directed the state’s officer summer leadership program and new chapter advisor development, instituted fall leadership workshops to prepare students for competitive events, and increased New York DECA’s membership to over 6,000 members. Colella served on the DECA Inc. taskforce to investigate ways students with developmental dis- abilities could participate as competitors in DECA competitive events; hosted workshops at North Atlantic Region Leadership Conferences and International Career Development Conferences; and served as a judge at ICDC for numerous years. She remains actively involved with DECA activities at the local, association and international levels. ROGER GLENN | NEBRASKA As an accomplished business executive, Roger Glenn has exemplified DECA’s connection to business as a valued member of DECA’s National Advisory Board (NAB) and NAB Executive Committee for nearly two decades. During that time, Roger has led the partnership between DECA and two major national brands, Safeway and Gordmans. Both partnerships ensure DECA members are prepared for college and career and sponsor DECA Inc.’s competitive events and scholarship programs. Roger served as the NAB chair from 2011 to 2014. A hallmark of Roger’s service to DECA is his passion for the organization. Watching him talk to key stakeholders and potential partners to ensure they capture the vision of DECA is exciting. Roger is masterful in helping existing and potential partners real- ize how partnering with DECA will ultimately benefit them while providing amazing experiences for students. Roger has worked tirelessly for many years to build partnerships between DECA and corporations around the country and has personally contributed to the growth and strength of DECA’s National Advisory Board through his many years of dedicated service. His leadership helped reshape the purpose and operation of the National Advisory Board. Roger has been an invaluable partner in creating the vision for DECA. In addition to his contributions to DECA through his promotion and advocacy efforts on the National Advisory Board, Roger still makes it a priority to volunteer as a judge at both the California DECA Career Development Con- ference and the International Career Development Conference and speak to school administrators about the benefits of engagement with DECA. An outstanding champion for our students, he works hard to ensure they have the best possible experiences. DECA commends Roger Glenn’s advocacy, commitment and visionary leadership to DECA. Honorary Life Member- ship is a fitting testament to his dedication. 18 DAVE WAIT | MICHIGAN Advancing the DECA organization at the local, association and international levels has been Dave Wait’s mission for nearly the past 40 years. Dave’s first affiliation with DECA began as a high school member and transitioned to collegiate member, alumni member, chapter advisor and now state director, where he has served for almost 30 years. With a visionary philosophy and an educational mindset, Dave has developed programs to strengthen the student learning experience, train and develop DECA advisors and grow the organization at all levels. Viewing DECA as an integral part of the business and marketing curriculum, Dave aligned DECA with the Michigan state curriculum, developed a mentoring program for advisors and implemented DECA’s Professional Learning Series into his association’s teacher development. Using his knowledge and expertise from the association level, Dave also chaired the DECA Inc. Competitive Events Taskforce, which success- fully aligned DECA’s competitive events with National Curriculum Standards. Dave has been an early adopter of new initiatives designed to enhance DECA, such as using online testing to provide achievement data, using school-based enterprises as learning laboratories, integrating chapter campaigns, and delivering high-quality advisor training to improve instruction. Committed to improving the organization, Dave has shared these best practices with his association peers. Using his combined experiences, Dave has also served multiple terms on the DECA Inc. Board of Directors, including holding the office of president, and has hosted multiple DECA Central Region Leadership Conferences.

PAST HONORARY LIFE RECIPIENTS

1951 1967 1977 1988 1999 2008 Charles E. Boyd H Donovan Armstrong H Oswald M. Hager H Kenneth W. Smith Carl L. Grunander Chuck Blood 1954 Louise Bernard H Anacile Riggs Kurth 1989 Thomas E. Hill Raymond Gormley H H. Naylor Fitzhugh H Richard Mangini Robert V. Mullen H George A. Scott Loris C. Lorenzi H 2000 1978 Philip Scheel Pam McKenney 1958 1968 1990 H Vera Pearl Tisdale Robert Wolff David Starr George M. Stone H James A. Dorsey Todd Sagraves Reno S. Knouse H 2009 Amanda A. Thomas H 1969 Berry Sullivan 2001 1979 Michael D. Bass H Gregg Christensen 1960 William F. McCurdy 1991 Lester B. Kesterson Albert Dominic Corey Ken DiSaia Brice W. Cecil H 1970 John Blalock David A. Thompson H Dr. Julie Lyman James Cash Penney H Eugene L. Dorr Fred Rexus 2002 Merlin Wayne Kampfer 2010 Earl P. Tregilgus Adrian Barrow 1961 1992 Gary Colvin 1980 Dr. Marcella Norwood Edward J. Condon H 1971 Dr. Frederick L. Pat DiPlacido H Ted Best John W. Edgerton H Harry A. Applegate H Williford 2003 Jim King L. T. White H 1981 Helen Dorsey M.J. DeBenning H 1993 Curtis Youngman H Clayton Riley H Emmett Eary 1962 Helen B. O’Donnell John E. Elias 2011 G. Henry Richert H Jack Rose Harry W. Ketchum H 1982 David J. Redding H Tina L. Durham H 2004 Hugh E. Muncy 1972 H.E. “Red” Ruppert 1994 Glenice Hall James H. Pearson H H Carol Borskey H.D. Shotwell 1983 Elinor F. Burgess Michael Marchetti Tim Coffey 1963 K. Otto Logan Blanche M. Curran Edgar L. Fleming H Rick Giudicessi 2012 Walter B. Anderson H 1973 Paul C. Bennewitz Harold Rowen Roger Cartee H 2005 Theodore G. Plumb Etta M. Dorn H 1984 1995 Shirlee Kyle John B. Pope H H Hunt Hawkins T. R. Petty Warren G. Meyer H Jack T. Humbert Everett D. Vaughan Dr. Gene Reed 1964 Evangeline H. Watson Keiji Okano H Edwin L. Nelson 2013 H 2006 John G. Byler 1974 1985 1996 Marsha Bock Paul H. Valentine H T. Carl Brown H Dr. James Gleason Norris D. Young James R. Bowers Tim Gilmore H 1965 Al N. Seares H Priscilla McCalla Mary K. Klaurens H 1997 2014 John A. Beaumont H 1975 2007 1986 Marie J. Burbach Dr. Edward L. Davis Marguerite Loos H Theron Moss H Kristin Crowe William M. Crisp Nina L. Gaskin Louis Kaminski J.C. Lynd H 1976 E.D. Peeler 1998 Dr. Kathy Walton 1966 Mildred L. Jackson H 1987 Sissy Long M.D. Mobley H Lucy C. Crawford H J. W. Weatherford Jeannette Siegel Elaine R. Pitts Mae J. Laatsch Lowell A. Burkett H Deceased 19 EMERGING LEADER HONOR AWARD 2014–2015

This award recognizes DECA members studying marketing, entrepreneurship, finance, hospitality and management for becoming academically prepared, community oriented, professionally responsible, experienced leaders through participation in DECA.

ALABAMA Shivani Komma Yasaman Parthor MASSACHUSETTS Taylor Cooper Danica Lim Taylor Price Rachel Balestraci Houston Davis Marielle Jan Lopez Rachel Provost Samantha Boardman Katelyn Dewrell Punit Mehta Peyton Scow Angela Botto Juny Nguyen Emilee Griffith ILLINOIS Ryan Boudreau Makael Harris Reysha Patel Victoria Christensen Michaela Birchmeier Luu Hopkins Ishmael Rico William DiGravio Tim Grobe Bobbi Norwood Sachin Sadana Nathan Ding Rikin Shah Sydney Pettis Joshua Trupp Annemarie Donegan Jake Weiskirch John David Phillips Ervin Yangorin Patrick Ghadban Emily Riffe CONNECTICUT INDIANA Alyssa Lash Kathlene Saliba Cassandra Burdick Rosaana Alanis Sarah Liskov Reid-Claire Stein Jillian Fisher Emily Causey Paul Nardone Destiny Stephens Staraezah Gibson Zack Chambers Linda Pham Kristian Salvucci ARIZONA Nicole Lane Michaela Dean Zak Grove Devyn Vinson Zoe Cooper Kristiana Osborne Olivia Hackman Shawn Westcott John Cutler DELAWARE Hannah Hobby Naveen Dasari MICHIGAN Tyler Evans Samuel Johnson Marco Hipolito Mitch Bigland Raelynn Mills Kevin Hong FLORIDA Stephanie Birkmeier Taylor Moore Alisha Kalsi Jordan Brown Elizabeth Brown Jay Patel Sky LaFavor Paulo Diaz Penaherrera Alexa Callaway Paige Plumback Natalynn Masters Marissa Lotfy Chelsea Carter Jessica Pollitt Nicholas Ochoa Nicholas Morelli Robin Daniels Kalex Whitesel John Roberts Sabrina Porter Relicious Eboh Katie Youree Alec Romero GEORGIA Bailey Green Valerie Rozon KENTUCKY Samantha Jansma Samuel Albertson Victoria Souksavath Hannah Ashley Alex Konwerski Tyler Bunn Erin Tatum Heather Easley Irene Mead Armand Champion-Young Victoria Thomas Ashton Filburn Wenyi Qu Wesley Dunkirk Jessica Tillery Jessica Hughes Caleb Schantz Bailey Geter Dilraj Toor Eric Liptak Caleb Sleeman Monique Longoria Alexis Schmidt ARKANSAS Madison McNair MINNESOTA Madyson Wieland Rebecca Aguilera Levonubari Nenbee Sam Baska Anna Albers Sonia Patel LOUISIANA Sam Capistrant Makenzie Appleton Colton Whitley Katelyn Baldwin Griffin Egan Ashlyn Elliott IDAHO Christina Fritchie Maria Godinez Kari Evans Shatoia Jackson Steve Jungbauer Ashley Breier Austin Jackson Jeremy Lindberg James Kroll Kaycee Carollo Madison Medlock Kelsey Lorentz Morgan Malo Sydney Conein-Lingelbach Kolin Myers Candice Maddox Mia Scharber Chloe Daletski Josh Parker Victoria Reynolds Amanda Davis MISSISSIPPI Gabe Parton Roya Shalchi Tia Dudgeon Neely Brown Johnnessa Roubleau Robert Stanley Riley Elguezabal Anna John Hand Paige Tigg Brittany Talbert Tanner Grant Jacob Manley Zack Wofford Tricia Tucker Denise Hoang Macon Murff Linda Vu CALIFORNIA Grace Jacobsen Haley Pate Sanjita Gowda Kylie Kowitz MARYLAND Natalie Sowers Svetlana Kalinina Tanner LaBarge Jason Dinsmore C. J. Williams Neel Karody Nazila Mursalova Ari Kim Jordan Parks MISSOURI Nichole Gann

20 I AM A LEADER

Irving Martinez Emilee Downing Leslie Vongphakdy Kennedy Bradley Sarina Soligo Toriano Drane Taylor Brown SOUTH CAROLINA Morgan Fischer Kyle Call NEVADA Jessica Griffith Christina Bradshaw Julie Duetsch Allison Armstrong Jonathan Hanley Lexie Brensinger Lisa Edwards Maria Echeverria Matthew Haueter Savannah Cagle Jeremy Gilbert Katherine Erickson Vincent Hill Ashley Causey Cameron Johnson Sanchai Funwilas Payton Honaker Lindsay Clamp Madison Jones Alyssa Nikoley Aloee Jackson Kames Davis Autumn Lamie Melissa Paz Jillian Jernas Larry Fortune Cody Lester Alexandra Penano Kristina Kostovski Addison Frazier Dara Lewis Alison Ryu Amanda Madsen Sandy Guo Halie Lowe Hannah Harrelson NEW HAMPSHIRE Olivia Marti Daniel McNally Ishmael Henry Kathryn Aiken Victoria Maurer Justin Miller Tara Obermeyer Alexis Hoffman Marcelle Piriz NEW JERSEY Jaye Olaniran Kevin Hutto Samantha Raines Kenneth Breslow Emilja Papic Kaitlyn Laird Lauren Robertson Amy Burke Wajiha Qadeer Tyler McCracken Jordan Sandy Alexa Chaloupka Pacia Rinthara Mikel McDaniel Molly Saxton Nicole Fullerton Thalia Salas Breyonna Miller Cayce Taylor Alison Lim Erika Schrade Ebony Romero Corey Tuggle Jenna Parisen Chance Seibert Jensen Taylor Ezekeal Vance Carlee Patton Blake Snyder Samantha Tucker Greyson Walsh Christy Verhoog Hallie Thome N’Dejah Wright Tiffani Warren NEW MEXICO Donte Turner SOUTH DAKOTA Kayla Waysome Donovan Vaughn Barry White Benjamin Martinez Anna Haiar Hannah Wallace Maya Wilkerson NEW YORK Mickenzie Wettle TENNESSEE Vivian Zheng Aonesti Williams Janelle Brown Nicholas Apuzzo WASHINGTON Lauren Budzich Audrey York TEXAS Rianna Eduljee Sophie Greenberg OKLAHOMA Ifeoma Ahuna Anthony Grier Carlie McClinsey Kori Dunn Terry Bishop Alison Lee Hannah Zachary Paige Foret Caroline Brennan Bronson Leinweber NORTH CAROLINA Brittany Horn Robert Burnett Alison O’Daffer Emily Fordice Amber Johnson Isabel Cabato Ulyses Osuna Julian Gaines Mackenzie Lamb Jorge Castillo Anna Wood-Gaines Simran Mahbubani Kristine Chen WEST VIRGINIA NORTH DAKOTA Madison Moody Anika Chowdhury Andie Chandler Mackensie Nick Autumn Crawford Steven Hairston Chase Christen Jennifer White Blake Cumbie Haleigh Mardos Emily Christoferson Mackenzie Wright Taylor Flessa Chaz Pittman Ashley Egeland Erica Fox WISCONSIN Shelby Gelinske ONTARIO Shelby Herrod Andrea Blomquist Ashley Kovar Cynthia Feng Madison Jones Ryan Castle Jenna Laurin Laura Fong Abigail McPherson Holly Krey Zachary Ranisate Jimmy Zhou Peyton Modesitt Cole Kubisiak Austin Shroyer PENNSYLVANIA Kaila Musgrove Kaddie Levine Marah Weiser Rubin Antony Brandon Quick Justin Mack Gregory Wischer Savannah Moyer Nathan Seward Kyle Nickel OHIO Ashley Pera Shruti Veeramachineni Emily Ramthun Casey Whoolery-Pratt Tyler Adkins Austin Rabenold David Rautio Jeremy Witt Imnet Arega Alexis Tobin Dylan Resch Valeria Zavaleta Andrew Cantrell Ihor Tsesliv Sydney Snoeyenbos Austin Solomon Madde Clegg RHODE ISLAND VIRGINIA Isabella Colasante Alexandra Steinberg Derrick Correira Megan Bennett Jennifer Cox Michael Thome Alannah Durand Sean Bissell Lily Coyer Sam Lawrence Savannah Boyd

THRIVE LEVEL CAMPAIGN WINNERS Congratulations to the following chapters for earning THRIVE Level recognition in DECA’s 2014–2015 chapter campaigns. To earn THRIVE Level recognition and participate in the THRIVE Academy, chapters earned the highest achievement in the MEMBERSHIP CAMPAIGN or participated in two chapter campaigns: the COMMUNITY SERVICE CAMPAIGN, GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN or PROMOTIONAL CAMPAIGN.

ALABAMA FLORIDA Rockport High School Central High School of Clay County Buchholz High School I Stoughton High School ARIZONA Cypress Bay High School Wareham High School East Ridge High School Apollo High School Weston High School Ida Baker High School Barry Goldwater High School Wilmington High School Marjory Stoneman Douglas High School Chandler High School Worcester Technical High School

Desert Ridge High School MICHIGAN Plantation High School Greenway High School Airport High School Spanish River High School Higley High School Careerline Tech Center Payson High School GEORGIA Forest Hills Northern High School Perry High School Brookwood High School Fruitport High School Pinnacle High School Camden County High School Grand Blanc High School Queen Creek High School Habersham Central High School Grosse Pointe North High School Raymond S. Kellis High School Houston County High School Harper Creek High School Vista Grande High School Lakeside High School Jenison High School Wickenburg High School Lambert High School Laingsburg High School Williams Field High School North Gwinnett High School Lake Orion High School ARKANSAS North Hall High School Lakeland High School Parkview High School Alma High School Lakeview High School Peachtree Ridge High School Arkadelphia High School Lapeer County Edu. & Tech. Rockdale Career Academy Bentonville High School Midland Dow High School South Forsyth High School Clarksville High School Milford High School Troup County High School Maumelle High School Northville High School West Forsyth High School Northside High School Rochester Adams High School Westside High School-Macon Rogers High School Southfield Lathrup High School Tuscola Technology Center CALIFORNIA IDAHO Capital High School Utica Ford High School Amador Valley High School Payette High School Westland John Glenn High School Arroyo High School Beverly Hills High School ILLINOIS MINNESOTA Castro Valley High School Glenbrook North High School Elk River Senior High School Foothill High School Homewood-Flossmoor High School Forest Lake High School Hill-Murray School Granada High School INDIANA Granada Hills Charter High School Irondale High School Brownstown Central High School The Harker School Lakeville High School Frankfort Senior High School Irvington High School Lakeville South High School Penn High School Martin Luther King High School Rogers High School Plainfield High School Mission San Jose High School Wayzata High School Yorktown High School Monta Vista High School MISSISSIPPI Piedmont Hills High School KANSAS Columbia Academy San Leandro High School Blue Valley High School MISSOURI Valley Christian High School El Dorado High School Cape Girardeau Career & Tech. Western Sierra Collegiate Academy Lansing High School Lawrence High School Kearney High School COLORADO Wichita East High School Orchard Farm High School Centaurus High School Ozark High School Chaparral High School LOUISIANA Springfield Glendale High School Cherry Creek High School Caddo Career & Technology Center Springfield Parkview High School Doherty High School Dutchtown High School Wentzville Holt High School Liberty High School St. Amant High School Willard High School Mountain Range High School Warren Easton Charter High School MONTANA Ponderosa High School MARYLAND Capital High School ThunderRidge High School Richard Montgomery High School Glacier High School CONNECTICUT MASSACHUSETTS Helena High School Brookfield High School Apponequet High School Coginchaug Regional High School NEBRASKA Billerica High School Central High School Danbury High School Danvers High School Elkhorn South High School Darien High School Georgetown High School Lincoln Southeast High School Hamden High School Grafton High School Millard North High School Naugatuck High School King Philip Regional High School Millard West High School Norwich Technical High School Marshfield High School Papillion LaVista High School Platt High School Nashoba Regional High School Papillion LaVista South High School South Windsor High School Nipmuc Regional High school Ralston Senior High School Southington High School North Andover High School DELAWARE Northbridge High School NEVADA Basic High School Christiana High School Peabody Veterans High School

24 I AM A LEADER = MEMBERSHIP CAMPAIGN = COMMUNITY SERVICE CAMPAIGN = GLOBAL ENTREPRENEURSHIP CAMPAIGN = PROMOTIONAL CAMPAIGN

Bonanza High School ONTARIO Potomac Falls High School Desert Oasis High School Glenforest Secondary School Prince George High School East Career and Technical Academy Gordon Graydon Memorial Secondary School Richlands High School Southwest Career and Technical Academy Maxwell Heights Secondary School Riverbend High School Pickering High School Robinson Secondary School Valley High School Sinclair Secondary School Sherando High School West Career and Technical Academy OREGON Stone Bridge High School NEW HAMPSHIRE Bend Senior High School Tuscarora High School W. T. Woodson High School Bedford High School Klamath Union High School Hillsboro-Deering High School Oregon City High School WASHINGTON John Stark Regional High School Sabin-Schellenberg High School Auburn High School NEW JERSEY PENNSYLVANIA Auburn Mountainview High School Ballard High School Cinnaminson High School Carbon Career & Technical Camas High School Colts Neck High School East Stroudsburg High School South Capital High School Delsea Regional High School Norristown Area High School Cedarcrest High School Highland Park High School State College Area High School Central Valley High School Jefferson Township High School RHODE ISLAND Chiawana High School Leonia High School Burrillville High School Clarkston High School Monroe Township High School East Providence High School & CTC Columbia River High School Northern Burlington Regional High School SOUTH CAROLINA Deer Park High School

East Valley High School Ocean Township High School Hamilton Career Center Elma High School Ramapo Indian Hills High School Lee County Career & Technology Center Lexington Technology Center Everett High School Ridgewood High School Ferris High School Scotch Plains Fanwood High School Socastee High School Grandview High School Shawnee High School SOUTH DAKOTA Heritage High School Union City High School Lincoln High School Highline High School Vernon Township High School TENNESSEE Jackson High School NEW MEXICO Arlington High School Kamiakin High School Albuquerque High School Brighton High School King’s High School Capital High School Maryville High School Lindbergh High School Clovis High School White House High School Mark Morris High School Eldorado High School Whitehaven High School Marysville-Pilchuck High School La Cueva High School TEXAS Mt. Spokane High School Rio Rancho High School Pasco High School Clements High School Volcano Vista High School Copperas Cove High School Peninsula High School Port Angeles High School NEW YORK Klein Oak High School R. A. Long High School Herricks High School Magnolia West High School Plainview-Old Bethpage JFK High School Mission High School Renton High School Roslyn High School Pine Tree High School Richland High School Smithtown High School East Pittsburg High School Skyline High School Smithtown High School West Samuel Clemens High School WEST VIRGINIA NORTH CAROLINA South Garland High School Bridgeport High School Ben L. Smith High School Stephen F. Austin High School John Marshall High School Hoke County High School The Woodlands College Park High School Martinsburg High School North Mecklenburg High School UTAH Musselman High School Watauga High School Copper Hills High School Sissonville High School Wirt County High School NORTH DAKOTA Hunter High School Bottineau High School Jordan High School WISCONSIN Fargo South High School Mountain High School Appleton East High School Grand Forks Central High School VERMONT Bay Port High School Brookfield Central High School James Valley Career & Technical Center South Burlington High School D. C. Everest High School Mandan Sr. High School VIRGINIA Minot High School Dodgeville High School Blacksburg High School North Valley Career and Technology Center Green Bay Southwest High School Broad Run High School Red River High School Holmen High School Chantilly High School Sheyenne High School Kenosha Bradford High School Dominion High School Southeast Region Career & Technology Center Madison West High School Fairfax High School Stanley High School Monona Grove High School Freedom High School Valley City High School Mosinee High School Heritage High School West Fargo High School New Berlin West High School Hopewell High School New London High School OHIO I. C. Norcom High School Sun Prairie High School Bellefontaine High School Kecoughtan High School Wausau East High School Lorain County JVS King George High School Wausau West High School Saint Marys Memorial High School King’s Fork High School Wisconsin Rapids High School Urbana High School Mountain View High School Oakton High School WYOMING OKLAHOMA Cheyenne South High School Ponca City High School Oscar Smith High School Tri-County Technology Center Patrick Henry High School 25 DECA CERTIFIED SCHOOL-BASED ENTERPRISES 2015

A school-based enterprise (SBE) is a real business that sells goods and services in a learning-lab setting within a school. By putting the marketing and business concepts learned in the classroom to use in operating an SBE, students are provided with real-world work experience vital to developing 21st century skills and preparing for future careers. Congratulations to the following chapters for earning a DECA SBE Chapter Certification for 2015! To become DECA certified, students reflect upon their work in the SBE through documentation of 10 key business standards and performance indicators from the Business Administration Core, the Marketing Career Cluster, and the Merchandising Pathway of National Curriculum Standards. Earning a Gold Certification qualifies students to participate in the exclusive SBE Academy and competition held annually at DECA’s International Career Development Conference. To find out more about the DECA SBE program, visit www.deca.org/sbe.

BRONZE LEVEL Parkview High School TEXAS Monarch High School Southeast High School George Bush High School Mountain Range High School CERTIFIED West Forsyth High School (West Ink) Samuel Clemens High School Ponderosa High School LOUISIANA ILLINOIS Wakeland High School ThunderRidge High School Denham Springs High School Kaneland High School VIRGINIA DELAWARE St. Amant High School INDIANA Briar Woods High School Alexis I duPont High School MICHIGAN Avon High School Courtland High School FLORIDA Grand Haven High School Carmel High School Dominion High School Matanzas High School Gar-Field High School Jenison High School (Cat’s Corner) Munster High School GEORGIA North Side High School Hidden Valley High School MISSOURI Camden County High School Union City Community High School John Champe High School Springfield Parkview High School Forsyth Central High School (Apache Design) King’s Fork High School NEW MEXICO Norview High School Lanier Charter Career Academy (Get Gifted) Mountain View High School Albuquerque High School KANSAS Ocean Lakes High School Blue Valley Northwest High School Peachtree Ridge High School Capital High School Riverbend High School Washburn Rural High School Troup County High School Sandia High School Rock Ridge High School (Common Grounds) Sherando High School Warner Robins High School TEXAS Washburn Rural High School (WRHS Bank) West Forsyth High School (West Express) John Dubiski Career High School WASHINGTON MASSACHUSETTS Auburn High School (A-Town Attire) IDAHO SILVER LEVEL Worcester Technical High School Bethel High School Capital High School (Bean Box) MICHIGAN Camas High School Capital High School (Snack Shack) CERTIFIED Coeur D’Alene High School Brighton High School Capital High School Payette High School ARIZONA Carlson High School Cashmere High School (Payette High School Designs) Pinnacle High School Gull Lake High School Clarkston High School (Bantam Bean) Payette High School (Pirate Concessions) Thunderbird High School Hartland High School Clarkston High School COLORADO Holt High School (Clarkston DECA Deli) ILLINOIS Jackson High School Columbia River High School East Aurora High School Liberty High School Emerald Ridge High School Lakeland High School INDIANA FLORIDA Livonia Stevenson High School Ferndale High School Union City Community High School Lake Region High School North Farmington High School Ferris High School (The TeePee) GEORGIA Tuscola Technology Center Global Connections High School Hazen High School East Paulding High School Utica Stevenson High School KANSAS Heritage High School Wichita North High School Mill Creek High School MINNESOTA King’s High School North Gwinnett High School KENTUCKY Alexandria High School Newport High School Taylor County High School KENTUCKY Little Falls Community High School North Central High School Tates Creek High School Mounds View High School Olympia High School MASSACHUSETTS MASSACHUSETTS MISSISSIPPI Port Angeles High School Apponequet High School Quincy High School (Java Jacks) Marshfield High School Nipmuc Regional High School Itawamba High School Redmond High School Plymouth North High School Whitman-Hanson High School MISSOURI Skyview High School Plymouth South High School Liberty North High School TEXAS Snohomish High School Springfield Glendale High School MICHIGAN Allen High School Todd Beamer High School Careerline Tech Center Sam Rayburn High School NEBRASKA WEST VIRGINIA Chippewa Valley High School Scottsbluff High School WASHINGTON Hedgesville High School Clio High School Auburn Riverside High School NEW HAMPSHIRE Wirt County High School Dakota High School (Raven’s Nest) Bedford High School WISCONSIN Davison High School Forest Hills Central High School NEW JERSEY Brookfield Central High School GOLD LEVEL Fowlerville High School Delsea Regional High School Madison LaFollette High School Fruitport High School CERTIFIED Ocean Township High School New London High School Garden City High School Union City High School Sheboygan North High School ARIZONA Grand Blanc High School Slinger High School Cactus High School NEW MEXICO Greenville High School Wausau West High School Douglas High School Highland High School Grosse Pointe North High School Westosha Central High School Harper Creek High School ARKANSAS NEVADA West Salem High School El Dorado High School Basic High School Harrison High School Dayton High School GOLD LEVEL Jenison High School (Jenison Green Bean) COLORADO Kearsley High School Highlands Ranch High School OHIO RECERTIFIED Lake Orion High School Northmont High School CONNECTICUT ARKANSAS Lakeview High School LISD TECH Center Norwich Technical High School OREGON Alma High School Mount Morris High School Sabin-Schellenberg Center Bentonville High School FLORIDA Rochester Adams High School Harrison High School Buchholz High School PENNSYLVANIA Saline Area Schools Northside High School GEORGIA Northampton Area Senior High School Southfield Lathrup High School Flowery Branch High School TENNESSEE CALIFORNIA Theodore Roosevelt High School Lanier Charter Career Academy Antioch High School Albany High School Utica Ford High School (Design 360) Beech High School (Buc Stop) COLORADO Utica High School Norcross High School Station Camp High School Cherokee Trail High School

26 SPONSORED BY I AM ENTERPRISING

MINNESOTA Olentangy Orange High School Freedom High School Monroe High School Elk River High School Saint Marys Memorial High School Heritage High School Mount Spokane High School Hopkins Senior High School Toledo Roy C. Start High School Kempsville High School North Mason High School Irondale High School OREGON King George High School Oak Harbor High School Landstown High School Pasco High School Lakeville South High School Bend Senior High School (Bear’s Cave) Lee Davis High School Puyallup High School (The Wall) Owatonna Senior High School Bend Senior High School (Java Bear) Richfield High School Loudoun County High School Puyallup High School (Viking Blend) Rogers High School PENNSYLVANIA Potomac Falls High School Quincy High School (The Hutch) Sauk Rapids High School Carlisle Area High School Spotsylvania High School Richland High School Tartan High School Lehigh Career & Tech Institute Stone Bridge High School River Ridge High School Wayzata High School Pottstown High School Woodgrove High School Rogers High School—Puyallup State College Area High School WASHINGTON Shadle Park High School MISSOURI Shelton High School SOUTH CAROLINA Auburn High School (Auburn DECA Fresh) Reeds Spring High School Shorecrest High School R.B. Stall High School Auburn Mountainview High School Shorewood High School MONTANA River Bluff High School Auburn Riverside High School Stadium High School Bozeman High School Socastee High School (Raven Hoop Concessions) Steilacoom High School Capital High School Wando High School Central Valley High School Tahoma High School Helena High School Westwood High School Chiawana High School Thomas Jefferson High School Curtis High School NEW HAMPSHIRE TENNESSEE West Valley High School—Yakima Alvirne High School Vocational Center Edmonds-Woodway High School Beech High School (Buc Hut) White River High School Hillsboro-Deering High School Ravenwood High School Elma High School Sevier County High School Enumclaw High School WEST VIRGINIA NEW JERSEY Federal Way High School Musselman High School Cinnaminson High School Summit High School Graham Kapowsin High School WISCONSIN TEXAS Grandview High School NEW MEXICO Badger High School Cibola High School Magnolia High School Issaquah High School Bay Port High School Rio Rancho High School Ronald Reagan High School Jackson High School D. C. Everest High School The Woodlands College Park High School John R. Rogers High School—Spokane NEW YORK Gibraltar Area Schools Travis High School Kamiak High School Herricks High School Green Bay West High School Kamiakin High School Plainview-Old Bethpage JFK High School UTAH Hamilton Sussex High School Kelso High School Roslyn High School Jordan High School Kenosha Bradford High School Kentwood High School Kimberly High School NORTH DAKOTA VERMONT Lake Stevens High School Madison West High School Grand Forks Central High School Southwest Vermont CDC Lakes High School McFarland High School Lewis & Clark High School OHIO VIRGINIA Sparta High School Lindbergh High School Groveport Madison High School Bayside High School Sun Prairie High School Mariner High School Lima Senior High School Blacksburg High School Mark Morris High School Maple Heights High School Broad Run High School

Students Don’t Start College at JWU. They Start A Career. In today’s fast-paced business world, students need a competitive edge to really stand out. At Johnson & Wales University, students start taking classes in their major in their ﬁ rst year, giving them four years to develop one-of-a-kind work experiences related to their ﬁ eld of interest. They’ll learn from faculty with industry experience who often help to network for internships and jobs. Students can continue their involvement in DECA at Johnson & Wales. They’ll be part of our National Student Organizations (NSO), the perfect way to expand leadership, communication and team-building skills. To assist DECA students in their pursuit of a college education, the university annually awards DECA scholarships ranging from $1,000 up to full tuition (renewable for up to four years). Graduate with a powerful degree. And an even more powerful résumé. For more information, visit www.jwu.edu/NSO.

PROVIDENCE, R.I. | NORTH MIAMI, FLA. | DENVER, COLO. | CHARLOTTE, N.C.

1405424 Johnson & Wales University admits students of any race, color, and national or ethnic origin, among other categories.

Study in New York City, the heart of the business world!

NYC is the hub of commerce, finance, and fashion, and makes for an exciting learning environment. Berkeley College offers a career-focused education and many related benefits: Call 800-446-5400 ext. GDF, visit BerkeleyCollege.edu • An outstanding, supportive faculty with relevant professional experience or email [email protected] • Valuable, practical career experience through internships, practicums, or job-related assignments • Free lifetime career assistance for graduates • More than $45 million in Berkeley College grants and scholarships provided during the 2013-2014 award year

Programs offered in New York, New Jersey, and Online Residence halls are available in White Plains, NY - 30 minutes from NYC.

Berkeley College reserves the right to add, discontinue, or modify its programs and policies at any time. Modifications subsequent to the original publication of this information may not be reflected here. For the most up-to-date information, please visit BerkeleyCollege.edu. P5248-2.2015

29 CONFERENCE FLOOR PLANS ORANGE COUNTY CONVENTION CENTER 0 W 31 W 309 0 W 306 W 305 W 30 W 30 W 30 LEVEL 3 W 30 W 304 W 311 3 2 8 7 0

Competitive Career Competitive General Sessions Events Exhibits Events

WA 1-3 WA 4 WB 1 WB 2-3 WB 4

LEVEL 2 W 202 W 203W 204 W 207 W 208 W 209 W 20 W 20 6 5

Take a selfie with your favorite exhibitor, then share it with @DECAInc using

W 109 W 110 #DECAICDC. W 106 W 10

W 105 W 108 7

W 101 W 102 W 103 W 104

LEVEL 1

DECA Headquarters and Super Store

30 GENERAL SESSION SEATING WA 1-3

Please refer to the seating chart below as it will be set for the general sessions. This chart will aid you in finding your seats in the hall. Locate your DECA and your officer team are committed to making the sessions lively and sessions using the interesting. Please do your part by complying with the policy of staying in your conference app. seats until the sessions are finished. WRITTEN EVENTS COMPETITORS D206 Please use the following guide to find your F201 E405 E404 E403 E402 E401 D205 D204 D203 D202 seats for participant briefing and manual

E305 E304 E303 E302 E301 registration on Sunday, April 26. D105 F102 OPERATIONS RESEARCH EVENTS D104 D103 Business Services Operations

E205 E204 E203 E202 E201 Research A201/A301 F205 F204 F203 F202 D201 Buying and Merchandising F104 F103 D102 F206 F105 Operations Research A202/A302

41G0 43G0 G405 G404 G403 G402 G401 E104 E103 E102 21G0 23G0 G205 G204 G203 G202 G201 31G0 33G0 G305 G304 G303 G302 G301 11G0 13G0 G105 G104 G103 G102 G101 Finance Operations Research A203/A303 Hospitality and Tourism Operations Research A204/A304 Sports and Entertainment Marketing Operations Research A205/A305 CHAPTER TEAM EVENTS STAGE Community Service G205/G305 Creative Marketing G204/G304 Entrepreneurship Promotion G203/G303 A102 A103 A104 Financial Literacy Promotion G202/G302 C101 C102 C103 C104 C105 C301 C302 C303 C304 C305 C201 C202 C203 C204 C205 C401 C402 C403 C404 C405 Learn and Earn G201/G301

H102 H201 H104 H103 Public Relations F104/F204 B105 H202 H203 H204 H205 B206 A201 A202 A203 A204 A205 BUSINESS MANAGEMENT AND

B103 B104 ENTREPRENEURSHIP EVENTS Entrepreneurship—Growing H105 B102 Your Business E205/E305 A301 A302 A303 A304 A305 Entrepreneurship Innovation E204/E304 B202 B203 B204 B205 Entrepreneurship Written E203/E303 H206

A401 A402 A403 A404 A405 B201 International Business E202/E302 ONLINE EVENT

ENTRANCE ENTRANCE ENTRANCE Stock Market Game H103 WA 1 WA 2 WA 3

ROSEN CENTRE HOTEL HILTON ORLANDO

Escalator to Lobby Level Grand Ballroom Orange Ballroom

Florida Ballroom To Lobby

Lower Level

Walkway to OCCC West

31 CONFERENCE OVERVIEW FRIDAY APRIL 24 8:00 a.m.–9:00 p.m. DECA Super Store WA Lobby Registration Concourse Headquarters, DECA Images (including blazers), Registration for Chartered Association Advisors, Tours, OCM Care Package pickup 8:00 a.m.–9:00 p.m. Tour Booth Open WA Lobby Registration Concourse 10:00 a.m.–2:00 p.m. Tour Booth Open North Registration, Hilton Walt Disney World Resort 12:00 p.m.–9:00 p.m. Finish Line/DECA Dash 5K Fun Run/Walk Pre-Registration WA Lobby Registration Concourse 3:00 p.m.–8:00 p.m. Tour Booth Open North Registration, Hilton Walt Disney World Resort 6:00 p.m. Chartered Association Advisor Dinner (by invitation only) W 103 SATURDAY APRIL 25 7:00 a.m. Finish Line/DECA Dash 5K Fun Run/Walk Orange County Convention Center—North Building Premier Sponsor Finish Line 7:00 a.m.–3:00 p.m. Tour Booth Open North Registration, Hilton Walt Disney World Resort 7:00 a.m.–9:00 p.m. Tour Booth Open WA Lobby Registration Concourse 7:00 a.m.–9:00 p.m. DECA Super Store WA Lobby Registration Concourse Headquarters, DECA Images (including blazers), Tours, OCM Care Package pickup 9:00 a.m. Officer Candidate Interviews W 310A 9:30 a.m.–5:00 p.m. DECA Day in the Parks Disney World, SeaWorld and Universal Orlando Resort 1:00 p.m.–5:00 p.m. Exhibit/Campaign Booth Set-up WB 1 5:00 p.m. Parade of Chartered Associations Rehearsal WA 1 6:00 p.m. Executive Mentor Dinner (by invitation only) Renaissance Hotel at SeaWorld Sponsored by Marriott International, Inc. 6:00 p.m.–8:00 p.m. Chartered Association Photographs WA Lobby Registration Concourse 8:30 p.m. Grand Opening Session WA 1-3 Fashion Show sponsored by FIDM/Fashion Institute of Design & Merchandising 10:00 p.m.–11:30 p.m. Chartered Association Photographs WA Lobby Registration Concourse 12:30 a.m. Curfew SUNDAY APRIL 26 7:00 a.m. Virtual BusinessTM Challenge Briefing (required) W 103 7:30 a.m.–4:00 p.m. DECA Super Store WA Lobby Registration Concourse Headquarters, DECA Images (including blazers), Tours, OCM Care Package pickup 7:30 a.m.–4:00 p.m. Competitive Event Briefing and Testing See schedule on pages 35–45. 8:00 a.m.–9:00 a.m. Career Exhibits Open (Advisors only) WB 1 8:00 a.m.–9:00 a.m. DECA Images Open (Advisors only—Blazers available in DECA Super Store) WB 1 8:30 a.m.–4:00 p.m. Emerging Leader Series See schedule on page 45. 8:30 a.m.–4:00 p.m. School-based Enterprise Academy Florida Ballroom, Hilton Orlando Sponsored by ARYZTA (Otis Spunkmeyer, Inc.) 9:00 a.m.–3:00 p.m. Advisor Academy (New and Developing Advisors) W 209 Sponsored by PepsiCo Chilled DSD 9:00 a.m.–4:00 p.m. Career Exhibits and Campaign Booths (Open to all) WB 1 9:00 a.m.–4:00 p.m. DECA Images (Open to all—Blazers available in DECA Super Store) WB 1 10:00 a.m.–1:00 p.m. Executive Mentor Program W 304H Sponsored by NRF Foundation Noon–1:30 p.m. MDA Luncheon (Top MDA fund-raisers, by invitation only) W 310 Sponsored by the Muscular Dystrophy Association and Safeway, Inc. 4:00 p.m. Voting Delegates’ Briefing and Candidate Campaign Sessions W 109 7:30 p.m.–11:30 p.m. Disney’s DECA Party 2015 (Ticket purchase required) Disney’s Hollywood Studios 12:30 a.m. Curfew

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. 32 MONDAY APRIL 27 7:30 a.m. Judges’ Orientation W 307-308 7:30 a.m.–7:00 p.m. DECA Super Store WA Lobby Registration Concourse Headquarters, DECA Images (including blazers), Tours 8:00 a.m.–9:00 a.m. Career Exhibits Open (Advisors only) WB 1 8:00 a.m.–9:00 a.m. DECA Images Open (Advisors only—Blazers available in DECA Super Store) WB 1 8:00 a.m.–7:00 p.m. Competitive Event Preliminary Competition See schedule on pages 35–45. 8:30 a.m.–10:30 a.m. Johnson & Wales Scholarship Awards Breakfast (by invitation only) Sponsored by Johnson & Wales University W 203AB 8:30 a.m.–3:30 p.m. Emerging Leader Series See schedule on page 45. 9:00 a.m.–2:00 p.m. Administrator Day W 310A 9:00 a.m.–3:00 p.m. Advisor Academy (New and Developing Advisors) W 209 Sponsored by Pepsico Chilled DSD 9:00 a.m.–4:00 p.m. Career Exhibits and Campaign Booths (Open to all) WB 1 9:00 a.m.–4:00 p.m. DECA Images (Open to all—Blazers available in DECA Super Store) WB 1 Noon–1:30 p.m. Chartered Association Officer/Advisor Luncheon (by invitation only) Sponsored by Piper Jaffray & Co. W 311AB 12:30 p.m. Judges’ Orientation W 308 3:30 p.m.–5:00 p.m. Competitive Events Update Workshop (Advisors only) W 209 7:00 p.m.–11:00 p.m. Universal’s DECA Party 2015 (Ticket purchase required) Universal’s Islands of Adventure 12:30 a.m. Curfew TUESDAY APRIL 28 7:30 a.m.–10:30 a.m. Judges’ Orientation W 308 7:30 a.m.–5:00 p.m. DECA Super Store WA Lobby Registration Concourse Headquarters, DECA Images (including Yard Sale), Tours 8:00 a.m. Mini-Awards Session WA 1–3 8:00 a.m.–5:00 p.m. Finalist T-Shirt and Recognition Item Sales WA 4 Foyer 9:00 a.m.–6:00 p.m. Competitive Event Final Competition WA 4 11:00 a.m. Business and Election Session W 109 1:00 p.m.–2:30 p.m. Leadership Luncheon (by invitation only) W 203 Sponsored by U.S. Army 2:00 p.m.–3:00 p.m. Written Report and Certificate Return (Chartered Association Advisor or designee only) W 202 6:00 p.m.–8:00 p.m. Chartered Association Photographs WA Lobby Registration Concourse 7:00 p.m.–8:00 p.m. Scholarship/NAB Reception (by invitation only) W 203 Sponsored by Our Campus Market (OCM) and National Advisory Board partners 8:30 p.m. Grand Awards Session WA 1–3 12:30 a.m. Curfew WEDNESDAY APRIL 29 8:30 a.m.–3:00 p.m. New Executive Officer Orientation Salon 5, Rosen Centre Hotel

Welcome to Orlando for #DECAICDC 2015! Be sure to use the official conference hashtag in all your tweets, Instagram posts and more—and keep sharing your incredible #IamDECA selfies, too.

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. 33 Check for MINI-AWARDS finalists on the OVERVIEW conference app.

8:00 a.m. Mini-Awards Session (no assigned seating) WA 1–3 TUE Times shown for the Mini-Awards Session are approximate. The awards may run faster 4.28 or slower than the schedule shows. Do not wait until the last minute to arrive at WA 1–3. Business Law and Ethics Team Decision Making Event Buying and Merchandising Team Decision Making Event Financial Services Team Decision Making Event Hospitality Services Team Decision Making Event Marketing Communications Team Decision Making Event Sports and Entertainment Marketing Team Decision Making Event DECA’s Mini-Awards Travel and Tourism Marketing Team Decision Making Event Session recognizes top 8:45 a.m. Accounting Applications Series performers in preliminary Apparel and Accessories Marketing Series competition of DECA’s Automotive Services Marketing Series Competitive Events Business Finance Series Program. Business Services Marketing Series Food Marketing Series Silver-ribbon medallions Hotel and Lodging Management Series are awarded to top Human Resources Management Series performers in the Marketing Management Series presentation and on the Quick Serve Restaurant Management Series Restaurant and Food Service Management Series career cluster exam. Retail Merchandising Series Blue-ribbon medallions Sports and Entertainment Marketing Series are awarded to the overall 10:00 a.m. Personal Financial Literacy Event competitive event finalists Principles of Business Management and Administration Event who will compete in the Principles of Finance Event final round of competition. Principles of Hospitality and Tourism Event Principles of Marketing Event School-based Enterprise—Food Service Operations School-based Enterprise—Retail Operations

10:35 a.m. Financial Consulting Event All blue-ribbon Hospitality and Tourism Professional Selling Event Professional Selling Event medallion finalists should Advertising Campaign Event immediately report to the Fashion Merchandising Promotion Plan Event WA Lobby to verify their Sports and Entertainment Promotion Plan Event competition time.

11:00 a.m. Stock Market Game Entrepreneurship Innovation Plan Entrepreneurship Participating Event—Franchising Entrepreneurship Participating Event—Independent Entrepreneurship—Growing Your Business Entrepreneurship Written Event Remember to International Business Plan Event download the official Community Service Project #DECAICDC 2015 app at Creative Marketing Project http://bit.ly/decaicdcapp15 Entrepreneurship Promotion Project Financial Literacy Promotion Project Learn and Earn Project Public Relations Project Business Services Operations Research Event Buying and Merchandising Operations Research Event Finance Operations Research Event Hospitality and Tourism Operations Research Event Sports and Entertainment Marketing Operations Research Event

34 Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. COMPETITIVE EVENTS AGENDA SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing ACCOUNTING Briefing 1:00 p.m. W 311 7:00 a.m. WB 2-3 8:00 a.m. WA 4 APPLICATIONS 9:00 a.m. W 208 A Participants’ Briefing/ Competition Competition Finals SERIES Testing Preliminaries 9:30 a.m. WA 4 ACT 2:00 p.m. W 311 8:00 a.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s Briefing ADVERTISING Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing 7:30 a.m. WA 4 Briefing 8:00 a.m. 7:30 a.m. WA 4 CAMPAIGN 9:00 a.m. W 205C Rosen Centre Hotel Adult Assistants’ Briefing ADC Grand Ballroom Competition 9:30 a.m. WA 4 Preliminaries Participants’ Briefing/ Competition Finals Testing/Manual 10:00 a.m. WA 4 10:30 a.m. WA 4 Registration 9:00 a.m. Rosen Centre Hotel Grand Ballroom

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing APPAREL AND Briefing 8:00 a.m. W 311 1:00 p.m. WB 2-3 8:00 a.m. WA 4 ACCESSORIES 9:00 a.m. W 208A Participants’ Briefing/ Competition Competition Finals MARKETING SERIES Testing Preliminaries 9:30 a.m. WA 4 AAM 9:00 a.m. W 311 1:30 p.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing AUTOMOTIVE Briefing 8:00 a.m. W 311 7:00 a.m. WB 2-3 8:00 a.m. WA 4 SERVICES 9:00 a.m. W 208A Participants’ Briefing/ Competition Competition Finals MARKETING SERIES Testing Preliminaries 9:30 a.m. WA 4 ASM 9:00 a.m. W 311 8:00 a.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing BUSINESS Briefing 1:00 p.m. W 311 1:00 p.m. WB 2-3 8:00 a.m. WA 4 FINANCE 9:00 a.m. W 208A Participants’ Briefing/ Competition Competition Finals SERIES Testing Preliminaries 9:30 a.m. WA 4 BFS 2:00 p.m. W 311 1:30 p.m. WB 2-3

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. 35 COMPETITIVE EVENTS AGENDA SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult BUSINESS LAW AND Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing ETHICS TEAM Briefing 1:00 p.m. WA 3 7:00 a.m. WB 2-3 8:00 a.m. WA 4 9:00 a.m. W 208B DECISION MAKING Participants’ Briefing/ Competition Competition Finals BLTDM Testing Preliminaries 8:45 a.m. WA 4 2:00 p.m. WA 3 8:00 a.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult BUSINESS SERVICES Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing MARKETING Briefing 8:00 a.m. W 202 7:00 a.m. WB 2-3 8:00 a.m. WA 4 9:00 a.m. W 208A SERIES Participants’ Briefing/ Competition Competition Finals BSM Testing Preliminaries 9:30 a.m. WA 4 9:00 a.m. W 202 8:00 a.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult BUSINESS SERVICES Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing OPERATIONS Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 9:00 a.m. W 205A RESEARCH Participants’ Briefing/ Competition Assistant Series Director’s/ BOR Manual Registration Preliminaries Adult Assistants’ Briefing 10:30 a.m. WA 2 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections A201/A301 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult BUYING AND Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing MERCHANDISING Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 9:00 a.m. W 205A OPERATIONS Participants’ Briefing/ Competition Assistant Series Director’s/ RESEARCH Manual Registration Preliminaries Adult Assistants’ Briefing BMOR 10:30 a.m. WA 2 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections A202/A302 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult BUYING AND Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing MERCHANDISING Briefing 8:00 a.m. WA 3 7:00 a.m. WB 2-3 8:00 a.m. WA 4 9:00 a.m. W 208B TEAM DECISION Participants’ Briefing/ Competition Competition Finals MAKING Testing Preliminaries 8:45 a.m. WA 4 BTDM 9:00 a.m. WA 3 8:00 a.m. WB 2-3

36 Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing COMMUNITY Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 SERVICE PROJECT 9:00 a.m. W 205A Participants’ Briefing/ Competition Assistant Series Director’s/ CSP Manual Registration Preliminaries Adult Assistants’ Briefing 10:30 a.m. WA 1 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections G205/G305 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing CREATIVE Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 MARKETING 9:00 a.m. W 205A Participants’ Briefing/ Competition Assistant Series Director’s/ PROJECT Manual Registration Preliminaries Adult Assistants’ Briefing CMP 10:30 a.m. WA 1 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections G204/G304 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing ENTREPRENEURSHIP Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 —GROWING YOUR 9:00 a.m. W 205A Participants’ Briefing/ Competition Assistant Series Director’s/ BUSINESS Manual Registration Preliminaries Adult Assistants’ Briefing ENGB 10:30 a.m. WA 2 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections E205/E305 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing ENTREPRENEURSHIP Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 INNOVATION PLAN 9:00 a.m. W 205A Participants’ Briefing/ Competition Assistant Series Director’s/ ENI Manual Registration Preliminaries Adult Assistants’ Briefing 10:30 a.m. WA 2 10:00 a.m. WA 4 10:00 a.m. WA 4 Sections E204/E304 Competition Finals 11:00 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult ENTREPRENEURSHIP Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing Briefing 1:30 p.m. W 307 7:30 a.m. WA 4 7:30 a.m. WA 4 PARTICIPATING 9:00 a.m. W 205C FRANCHISING: ENPF Participants’ Briefing/ Competition Assistant Series Director’s/ INDEPENDENT: ENPI Manual Registration Preliminaries Adult Assistants’ Briefing 2:30 p.m. W 307 10:00 a.m. WA 4 10:00 a.m. WA 4

Competition Finals 11:00 a.m. WA 4

Franchising

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. 37 COMPETITIVE EVENTS AGENDA SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult ENTREPRENEURSHIP Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing PROMOTION Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 9:00 a.m. W 205A PROJECT Participants’ Briefing/ Competition Assistant Series Director’s/ EPP Manual Registration Preliminaries Adult Assistants’ Briefing 10:30 a.m. WA 1 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections G203/G303 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult ENTREPRENEURSHIP Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing WRITTEN Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 9:00 a.m. W 205A ENW Participants’ Briefing/ Competition Assistant Series Director’s/ Manual Registration Preliminaries Adult Assistants’ Briefing 10:30 a.m. WA 2 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections E203/E303 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s Briefing FASHION Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing 7:30 a.m. WA 4 MERCHANDISING Briefing 8:00 a.m. 7:30 a.m. WA 4 PROMOTION PLAN 9:00 a.m. W 205C Rosen Centre Hotel Adult Assistants’ Briefing Grand Ballroom Competition 9:30 a.m. WA 4 FMP Preliminaries Participants’ Briefing/ Competition Finals Testing/Manual 10:00 a.m. WA 4 10:30 a.m. WA 4 Registration 9:00 a.m. Rosen Centre Hotel Grand Ballroom

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult FINANCE Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing OPERATIONS Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 9:00 a.m. W 205A RESEARCH Participants’ Briefing/ Competition Assistant Series Director’s/ FOR Manual Registration Preliminaries Adult Assistants’ Briefing 10:30 a.m. WA 2 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections A203/A303 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s Briefing FINANCIAL Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing 7:30 a.m. WA 4 CONSULTING Briefing 1:00 p.m. W 204 7:00 a.m. WA 4 9:00 a.m. W 205C Adult Assistants’ Briefing FCE Participants’ Briefing/ Competition 9:30 a.m. WA 4 Testing Preliminaries 2:00 p.m. W 204 8:00 a.m. WA 4 Competition Finals 10:30 a.m. WA 4

38 Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing FINANCIAL Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 LITERACY 9:00 a.m. W 205A Participants’ Briefing/ Competition Assistant Series Director’s/ PROMOTION Manual Registration Preliminaries Adult Assistants’ Briefing PROJECT 10:30 a.m. WA 1 11:40 a.m. WA 4 11:00 a.m. WA 4 FLPP Sections G202/G302 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing FINANCIAL SERVICES Briefing 1:00 p.m. WA 3 7:00 a.m. WB 2-3 8:00 a.m. WA 4 TEAM DECISION 9:00 a.m. W 208B Participants’ Briefing/ Competition Competition Finals MAKING Testing Preliminaries 8:45 a.m. WA 4 FTDM 2:00 p.m. WA 3 8:00 a.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing FOOD Briefing 8:00 a.m. W 203 1:00 p.m. WB 2-3 8:00 a.m. WA 4 MARKETING 9:00 a.m. W 208A Participants’ Briefing/ Competition Competition Finals SERIES Testing Preliminaries 9:30 a.m. WA 4 FMS 9:00 a.m. W 203 1:30 p.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing HOSPITALITY Briefing 1:00 p.m. WA 3 7:00 a.m. WB 2-3 8:00 a.m. WA 4 SERVICES TEAM 9:00 a.m. W 208B Participants’ Briefing/ Competition Competition Finals DECISION MAKING Testing Preliminaries 8:45 a.m. WA 4 HTDM 2:00 p.m. WA 3 8:00 a.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing HOSPITALITY AND Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 TOURISM 9:00 a.m. W 205A Participants’ Briefing/ Competition Assistant Series Director’s/ OPERATIONS Manual Registration Preliminaries Adult Assistants’ Briefing RESEARCH 10:30 a.m. WA 2 11:40 a.m. WA 4 11:00 a.m. WA 4 HTOR Sections A204/A304 Competition Finals 11:40 a.m. WA 4

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. 39 COMPETITIVE EVENTS AGENDA SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s Briefing HOSPITALITY AND Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing 7:30 a.m. WA 4 TOURISM Briefing 1:00 p.m. W 202 7:00 a.m. WA 4 PROFESSIONAL 9:00 a.m. W 205C Adult Assistants’ Briefing Participants’ Briefing/ Competition 9:30 a.m. WA 4 SELLING Testing Preliminaries Competition Finals HTPS 2:00 p.m. W 202 8:00 a.m. WA 4 10:30 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult HOTEL AND Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing LODGING Briefing 8:00 a.m. W 311 7:00 a.m. WB 2-3 8:00 a.m. WA 4 9:00 a.m. W 208A MANAGEMENT Participants’ Briefing/ Competition Competition Finals SERIES Testing Preliminaries 9:30 a.m. WA 4 HLM 9:00 a.m. W 311 8:00 a.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult HUMAN Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing RESOURCES Briefing 1:00 p.m. W 311 1:00 p.m. WB 2-3 8:00 a.m. WA 4 9:00 a.m. W 208A MANAGEMENT Participants’ Briefing/ Competition Competition Finals SERIES Testing Preliminaries 9:30 a.m. WA 4 HRM 2:00 p.m. W 311 1:30 p.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult INTERNATIONAL Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing BUSINESS PLAN Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 9:00 a.m. W 205A IBP Participants’ Briefing/ Competition Assistant Series Director’s/ Manual Registration Preliminaries Adult Assistants’ Briefing 10:30 a.m. WA 2 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections E202/E302 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult LEARN AND EARN Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing PROJECT Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 9:00 a.m. W 205A LEP Participants’ Briefing/ Competition Assistant Series Director’s/ Manual Registration Preliminaries Adult Assistants’ Briefing 10:30 a.m. WA 1 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections G201/G301 Competition Finals 11:40 a.m. WA 4

40 Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing MARKETING Briefing 8:00 a.m. WA 3 7:00 a.m. WB 2-3 8:00 a.m. WA 4 COMMUNICATIONS 9:00 a.m. W 208B TEAM DECISION Participants’ Briefing/ Competition Competition Finals Testing Preliminaries 8:45 a.m. WA 4 MAKING 9:00 a.m. WA 3 8:00 a.m. WB 2-3 MTDM

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing MARKETING Briefing 8:00 a.m. W 204 7:00 a.m. WB 2-3 8:00 a.m. WA 4 MANAGEMENT 9:00 a.m. W 208A SERIES Participants’ Briefing/ Competition Competition Finals Testing Preliminaries 9:30 a.m. WA 4 MMS 9:00 a.m. W 204 8:00 a.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing PERSONAL Briefing 1:00 p.m. W 308 1:00 p.m. WB 2-3 9:30 a.m. WA 4 FINANCIAL 9:00 a.m. W 208C LITERACY Participants’ Briefing/ Competition Competition Finals Testing Preliminaries 10:30 a.m. WA 4 PFL 2:00 p.m. W 308 1:30 p.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing PRINCIPLES OF Briefing 8:00 a.m. W 307 7:00 a.m. WB 2-3 9:30 a.m. WA 4 BUSINESS 9:00 a.m. W 208C MANAGEMENT AND Participants’ Briefing/ Competition Competition Finals Testing Preliminaries 10:30 a.m. WA 4 ADMINISTRATION 9:00 a.m. W 307 8:00 a.m. WB 2-3 PBM

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing PRINCIPLES OF Briefing 8:00 a.m. W 308 1:00 p.m. WB 2-3 9:30 a.m. WA 4 FINANCE 9:00 a.m. W 208C PFN Participants’ Briefing/ Competition Competition Finals Testing Preliminaries 10:30 a.m. WA 4 9:00 a.m. W 308 1:30 p.m. WB 2-3

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. 41 COMPETITIVE EVENTS AGENDA SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult PRINCIPLES OF Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing HOSPITALITY Briefing 8:00 a.m. W 308 1:00 p.m. WB 2-3 9:30 a.m. WA 4 9:00 a.m. W 208C AND TOURISM Participants’ Briefing/ Competition Competition Finals PHT Testing Preliminaries 10:30 a.m. WA 4 9:00 a.m. W 308 1:30 p.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult PRINCIPLES OF Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing MARKETING Briefing 8:00 a.m. W 307 7:00 a.m. WB 2-3 9:30 a.m. WA 4 9:00 a.m. W 208C PMK Participants’ Briefing/ Competition Competition Finals Testing Preliminaries 10:30 a.m. WA 4 9:00 a.m. W 307 8:00 a.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s Briefing PROFESSIONAL Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing 7:30 a.m. WA 4 SELLING Briefing 1:00 p.m. W 203 7:00 a.m. WA 4 9:00 a.m. W 205C Adult Assistants’ Briefing PSE Participants’ Briefing/ Competition 9:30 a.m. WA 4 Testing Preliminaries 2:00 p.m. W 203 8:00 a.m. WA 4 Competition Finals 10:30 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult PUBLIC Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing RELATIONS Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 9:00 a.m. W 205A PROJECT Participants’ Briefing/ Competition Assistant Series Director’s/ PRP Manual Registration Preliminaries Adult Assistants’ Briefing 10:30 a.m. WA 1 11:40 a.m. WA 4 11:00 a.m. WA 4 Sections F104/F204 Competition Finals 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult QUICK SERVE QUICKAssistant SERVE Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing RESTAURANT RESTAURANTBriefing 1:00 p.m. W 311 1:00 p.m. WB 2-3 8:00 a.m. WA 4 9:00 a.m. W 208A MANAGEMENT MANAGEMENT Participants’ Briefing/ Competition Competition Finals SERIES SERIES Testing Preliminaries 9:30 a.m. WA 4 QRMS 2:00 p.m. W 311 1:30 p.m. WB 2-3

42 Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing RESTAURANT AND Briefing 1:00 p.m. W 311 7:00 a.m. WB 2-3 8:00 a.m. WA 4 FOOD SERVICE 9:00 a.m. W 205A Participants’ Briefing/ Competition Competition Finals MANAGEMENT Testing Preliminaries 9:30 a.m. WA 4 SERIES 2:00 p.m. W 311 8:00 a.m. WB 2-3 RFSM

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing RETAIL Briefing 8:00 a.m. W 311 7:00 a.m. WB 2-3 8:00 a.m. WA 4 MERCHANDISING 9:00 a.m. W 208A Participants’ Briefing/ Competition Competition Finals SERIES Testing Preliminaries 9:30 a.m. WA 4 RMS 9:00 a.m. W 311 8:00 a.m. WB 2-3

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing SPORTS AND Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 ENTERTAINMENT 9:00 a.m. W 205A Participants’ Briefing/ Competition Assistant Series Director’s/ MARKETING Manual Registration Preliminaries Adult Assistants’ Briefing OPERATIONS 10:30 a.m. WA 2 11:40 a.m. WA 4 11:00 a.m. WA 4 RESEARCH Sections A205/A305 Competition Finals SEOR 11:40 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing SPORTS AND Briefing 8:00 a.m. W 311 1:00 p.m. WB 2-3 8:00 a.m. WA 4 ENTERTAINMENT 9:00 a.m. W 208A Participants’ Briefing/ Competition Competition Finals MARKETING Testing Preliminaries 9:30 a.m. WA 4 SERIES 9:00 a.m. W 311 1:30 p.m. WB 2-3 SEM

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing SPORTS AND Briefing 8:00 a.m. WA 3 7:00 a.m. WB 2-3 8:00 a.m. WA 4 ENTERTAINMENT 9:00 a.m. W 208B Participants’ Briefing/ Competition Competition Finals MARKETING TEAM Testing Preliminaries 8:45 a.m. WA 4 DECISION MAKING 9:00 a.m. WA 3 8:00 a.m. WB 2-3 STDM

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. 43 COMPETITIVE EVENTS AGENDA SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s Briefing SPORTS AND Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing 7:30 a.m. WA 4 ENTERTAINMENT Briefing 8:00 a.m. 7:30 a.m. WA 4 PROMOTION 9:00 a.m. W 205C Rosen Centre Hotel Adult Assistants’ Briefing Grand Ballroom Competition 9:30 a.m. WA 4 Preliminaries PLAN Participants’ Briefing/ Competition Finals SEPP Testing/Manual 10:00 a.m. WA 4 10:30 a.m. WA 4 Registration 9:00 a.m. Rosen Centre Hotel Grand Ballroom

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult STOCK MARKET Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistant’s Briefing GAME Briefing 9:00 a.m. WA 1 7:30 a.m. WA 4 7:30 a.m. WA 4 9:00 a.m. W 205A SMG Participants’ Briefing/ Competition Assistant Series Director’s/ Manual Registration Preliminaries Adult Assistants’ Briefing 10:30 a.m. WA 1 10:00 a.m. WA 4 10:00 a.m. WA 4 Section H103 Competition Finals 11:00 a.m. WA 4

Series Director’s/ Series Director’s/Adult Series Director’s/Adult Series Director’s/Adult TRAVEL AND Assistant Series Directors’ Assistants’ Briefing Assistants’ Briefing Assistants’ Briefing TOURISM TEAM Briefing 1:00 p.m. WA 3 7:00 a.m. WB 2-3 8:00 a.m. WA 4 9:00 a.m. W 208B DECISION MAKING Participants’ Briefing/ Competition Competition Finals TTDM Testing Preliminaries 8:45 a.m. WA 4 2:00 p.m. WA 3 8:00 a.m. WB 2-3

VBC Briefing (required) Virtual Business VIRTUAL BUSINESS 7:00 a.m. W 103 Challenge WB 1 CHALLENGE Virtual Business 8:00 a.m. Restaurant VBCHM Challenge WB 1 8:30 a.m. Restaurant 9:00 a.m. Retailing VBCPF 8:00 a.m. Restaurant 8:30 a.m. Restaurant 9:30 a.m. Retailing VBCRS 9:00 a.m. Retailing 10:00 a.m. Hotel VBCRT 9:30 a.m. Retailing 10:30 a.m. Hotel VBCSP 10:00 a.m. Hotel 11:00 a.m. Personal Finance 10:30 a.m. Hotel 11:30 a.m. Personal Finance 11:00 a.m. Personal Finance 12:30 p.m. Sports 11:30 a.m. Personal Finance 1:00 p.m. Sports 12:30 p.m. Sports 1:30 p.m. Restaurant Personal Finance, Restaurant, Retail and Sports 1:00 p.m. Sports 2:00 p.m. Retailing 1:30 p.m. Restaurant 2:30 p.m. Hotel 2:00 p.m. Retailing 3:00 p.m. Personal Finance 2:30 p.m. Hotel 3:30 p.m. Sports 3:00 p.m. Personal Finance DECA Hotel Challenge 3:30 p.m. Sports

44 Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. EMERGING LEADER SERIES AGENDA SAT 4.25 SUN 4.26 MON 4.27

Event Director’s/Assistant Adult Assistants’ Briefing Adult Assistants’ Briefing Event Directors’ Briefing 8:00 a.m. W 304 8:00 a.m. W 304 9:00 a.m. W 107 ASPIRE ASPIRE 8:30 a.m. W 304 8:30 a.m.–2:30 p.m. W 304 FORMERLY Executive Mentor Program EMERGING LEADER FINALE SENIOR 10:00 a.m. W 304H 2:30 p.m.–3:30 p.m. WA 2 MANAGEMENT ASPIRE INSTITUTE 1:30 p.m.–3:30 p.m. W 304

Event Director’s/Assistant Adult Assistants’ Briefing Adult Assistants’ Briefing Event Directors’ Briefing 8:00 a.m. W 206 8:00 a.m. W 206 9:00 a.m. W 107 ELEVATE ELEVATE 8:30 a.m.–3:30 p.m. W 206 8:30 a.m.–2:30 p.m. W 206 FORMERLY CHAPTER MANAGEMENT EMERGING LEADER FINALE ACADEMY 2:30 p.m.–3:30 p.m. WA 2

Event Director’s/Assistant Adult Assistants’ Briefing Adult Assistants’ Briefing Event Directors’ Briefing 8:00 a.m. W 207 8:00 a.m. W 207 9:00 a.m. W 107 EMPOWER EMPOWER 8:30 a.m.–3:30 p.m. W 207 8:30 a.m.–2:30 p.m. W 207 FORMERLY DECA LEADS EMERGING LEADER FINALE 2:30 p.m.–3:30 p.m. WA 2

Event Director’s/Assistant Adult Assistants’ Briefing Adult Assistants’ Briefing Event Directors’ Briefing 8:00 a.m. W 109-110 8:00 a.m. W 109-110 9:00 a.m. W 107 IGNITE IGNITE Breakouts FORMERLY 8:30 a.m.–9:45 a.m. W 109-110 8:30 a.m.–2:30 p.m. W 101-105, 108 LEADERSHIP IGNITE Breakouts EMERGING LEADER FINALE DEVELOPMENT 10:00 a.m.–3:30 p.m. W 101-105, 108 2:30 p.m.–3:30 p.m. WA 2 ACADEMY

Event Director’s/Assistant Adult Assistants’ Briefing Adult Assistants’ Briefing Event Directors’ Briefing 8:00 a.m. 8:00 a.m. W 109-110 9:00 a.m. W 107 Orange Ballroom, Hilton Orlando THRIVE THRIVE 8:30 a.m.–2:30 p.m. W 109-110 8:30 a.m.–3:30 p.m. EMERGING LEADER FINALE Orange Ballroom, Hilton Orlando 2:30 p.m.–3:30 p.m. WA 2

SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Series Director’s/Adult Series Director’s/ Series Director’s/ SBE Advisory Council Assistants’ Briefing Adult Assistants’ Briefing Adult Assistants’ Briefing Briefing 7:30 a.m. Florida 7:30 a.m. WA 4 10:00 a.m. WA 4 SCHOOL-BASED 9:00 a.m. W 306A Ballroom, Hilton Orlando Competition Competition Finals ENTERPRISE SBE Academy Preliminaries SBE Food Operations ACADEMY 8:30 a.m. Florida SBE Food Operations 11:00 a.m. WA 4 Ballroom, Hilton Orlando 8:30 a.m. WA 4 SBE Retail Operations SBE Retail Operations 11:00 a.m. WA 4 8:30 a.m. WA 4

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. 45 ELECTION SESSIONS NEW ADVISOR ACADEMY SATURDAY, APRIL 25 Sponsored by Pepsico Chilled DSD Officer Candidate Orientation and Interviews Designed for new and developing advisors with up to ﬁve years of experience. 9:00 a.m. W 310A DECA’s New Advisor Academy explains how DECA’s Comprehensive Learning Nominating Committee Briefing Program integrates into classroom instruction, applies learning, connects to 9:00 a.m. W 310B business and promotes competition. A blend of philosophy and practical instructional techniques, the New Advisor Academy empowers each advisor to Nominating Committee Interviews “be a hero” in the classroom. 10:00 a.m. W 310B SUNDAY, APRIL 26 SUNDAY, APRIL 26 MONDAY, APRIL 27 Voting Delegates’ Briefing and 9:00 a.m. W 209 9:00 a.m. W 209 Presidential and Regional Campaign Rally DECA Connects Add Relevance with DECA’s Role-plays 4:00 p.m. W 109 Create relevance in the educational and Case Studies Regional Campaign Rallies process by learning how to demonstrate Learn how to select DECA role-plays and Central Region W 110 DECA’s connection to key educational case studies that will provide relevant, initiatives such as Career Clusters, meaningful problems for students to North Atlantic Region W 108 Common Core Standards and 21st solve, provide a standards-based evalu- Southern Region W 109 Century Skills. ation, increase rigor and expose your Western Region W 105 10:00 a.m. students to DECA. TUESDAY, APRIL 28 Enhance Teaching and Learning 10:00 a.m. Voting Delegates’ Seating Learn how to use DECA’s Comprehensive Project-based Learning Through DECA’s Learning Program as an integral Written Events 11:00 a.m. W 109 component of classroom instruction to Learn how to utilize DECA’s written Business and Election Session help your members apply what they events to integrate project-based learn- 11:30 a.m. W 109 learn, connect to business and develop a ing into your curriculum and create competitive edge. authentic learning experiences. WEDNESDAY, APRIL 29 11:00 a.m. 11:00 a.m. New Executive Officer Orientation What’s Your DECA Philosophy? Extend Classroom Learning Develop a DECA philosophy that Learn how partnering with local business 8:30 a.m. Salon 5, Rosen Centre Hotel will become the key to meeting your professionals can extend your members’ goals and intended outcomes for your classroom learning and integrate career members and identify ways to integrate connections that bring current industry relevant DECA activities into your knowledge and skills to your members. curriculum. Noon Noon Lunch (on your own) Lunch (on your own) 1:00 p.m. 1:00 p.m. Cool Ideas DECA Strong—the Power of Student During this two-hour session, network Enhance your Leadership with experienced colleagues in a series role as a teacher Develop a plan that will help you set of round-table discussions and receive and DECA measurable goals for your chapter, create tangible cool ideas you can take back to advisor through workshop and utilize your leadership team, and the classroom. strands focused develop strategies that will engage every 3:00 p.m. on: member in leadership opportunities. I Am DECA Compete 2:00 p.m. During this 15-minute session, set action CHARLOTTE, NC Connect Your DECA Brand plans for when you return to the class- Create a chapter brand identity that room. Chapter JUNE 29 JULY 2 involves strong membership recruitment Classroom activities and innovative communication School-based strategies. How do you want students, Enterprises administrators and the community to perceive your chapter? A NEW, RE-IMAGINED MONDAY, APRIL 27 | WORKSHOP FOR ALL ADVISORS PROFESSIONAL LEARNING EXPERIENCE 3:30 p.m. W 209

Sponsored and DECA’s Competitive Events Program Update Session hosted by Learn about new and revised competitive events for the future. Plus, hear the topics for Business Operations Research Events, Professional Selling and Consulting Events. REGISTER AT Additionally, attendees will be able to express their opinions on a variety of issues DECA.ORG/AMPED related to competitive events. Feedback collected will be utilized by the Competitive Events Taskforce during the upcoming school year.

46 Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue. GET FEEDBACK! ON YOUR DECA COMPETITIVE EVENTS PERFORMANCE

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Learn more and ask your advisor to order your transcript at http://mobileevaluation.com/ deca.

Available for all DECA Competitive Events (except VBC) after May 15.

47 Unlimit Yourself

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This is your year to go beyond the usual or ordinary. It’s your year to say, “I did it all.” It’s time to be epic.

Here are some highlights of DECA’s Comprehensive Learning Program. There are so many ways you can be epic in DECA this year.

Visit www.deca.org for updates and more information.

2015-2016 PREVIEW

51 EPIC NETWORKING Get connected with DECA through our social media and decadirect.org, your source for the latest DECA news. Sign up to be an official DECA social media correspondent. [WWW.DECADIRECT.ORG] EPIC INNOVATIONS Make an epic concept in the DECA Idea Challenge 2015 during Global Entrepreneurship Week, November 16-22, 2015. [WWW.DECA.ORG/IDEACHALLENGE] EPIC ENTERPRISES Take your school-based enterprise to epic proportions. Start one. Apply for certification. Certify your members. [WWW.DECA.ORG/SBE] EPIC CHALLENGES Don’t miss DECA’s corporate partner challenges, the perfect opportunity to pitch epic ideas to executives. [WWW.DECA.ORG/VIDEOCHALLENGES] EPIC SCHOLARSHIPS Earn your share of $300,000 in scholarships provided to DECA members by our corporate and college partners. [WWW.DECA.ORG/SCHOLARSHIPS]

52 EPIC CELEBRATE DECA MONTH IN CAMPAIGNS NOVEMBER www.deca.org/high-school-programs/high-school-chapter-campaigns

Earn ACHIEVEMENT LEVEL by MEMBERSHIP DEADLINE 12.1.15 meeting the requirements in any Guide your membership efforts by meeting these goals. ONE of the categories (students, alumni and professionals) of the Membership Campaign and receive a pennant and certificate. Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations MORE STUDENTS THAN ALUMNI PROFESSIONALS to attend the THRIVE ACADEMY LAST YEAR at ICDC! GLOBAL ENTREPRENEURSHIP WEEK Activities must occur during November 16-23, 2015. Submit DECA Idea Challenge entries at www.deca.org/ideachallenge.

Earn ACHIEVEMENT LEVEL IDEA CHALLENGE SUCCESS STORIES OF ALUMNI SCHOOL/COMMUNITY by meeting the requirements ENTRIES ENTREPRENEURS OUTREACH ACTIVITIES in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship PROMOTIONAL Week Campaign, Promotional Conduct these activities from the beginning of your school year through DECA Month. Campaign, and Community Service Campaign) and receive a pennant and certificate. Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional SCHOOL SUCCESS STORIES COMMUNITY Campaign, and Community OUTREACH ACTIVITIES OF ALUMNI OUTREACH ACTIVITIES Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE COMMUNITY SERVICE ACADEMY at ICDC! Conduct a community service activity from the beginning of your school year through DECA Month.

DEADLINE 12.1.15

OR MORE COMMUNITY OR MORE PARTICIPATION OF FORM OF PUBLICITY SERVICE ACTIVITIES YOUR DECA MEMBERS OR PROMOTION ADVOCACY DEADLINE 3.1.16 Advocate during Career and Technical Education Month in February. Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.

SCHOOL PUBLIC POLICY COMMUNITY OUTREACH ACTIVITIES MAKERS OUTREACH OUTREACH ACTIVITIES 53 EPIC CONFERENCES

EPIC OPPORTUNITIES Network, grow and learn with other dedicated DECA high school officers.

TWO TRACKS

Learn the ins and outs of being Enhance and improve the skills an effective and successful needed to be an association officer chapter officer. that makes an impact.

#DECAELS

JULY 12-14, 2015 #DECAELS IS COMING MCLEAN VIRGINIA SUMMER 2015 DECA.ORG/ELS 54 DECA has the ultimate power trip waiting for you in the #1 city to watch.

#DECAPOWERTRIP

NOVEMBER 20-22, 2015

JOSH SHIPP AUSTIN KEYNOTE SPEAKER DECA.ORG/POWER

KANSAS CITY is a vibrant, creative city that will offer awesome learning experiences.

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NOVEMBER 20-22, 2015 KANSAS EDDIE LAYMON HICKS SLOWIKOWSKI KEYNOTE SPEAKER CITY KEYNOTE SPEAKER DECA.ORG/CRLC

55 INNOVATIONS AND ENTREPRENEURSHIP CONFERENCE

#DECAIEC

NOVEMBER 20-22, 2015 AUSTIN DECA.ORG/IEC

THE NEW YORK EXPERIENCE

#DECANYE

DECEMBER 2015 NEW YORK DECA.ORG/NYE

SPORTS AND ENTERTAINMENT MARKETING CONFERENCE #DECASEM

FEBRUARY 3-7, 2016 ORLANDO DECA.ORG/SEM

56 THE MOST

EPICDECA EVENT

EPIC COMPETITION EPIC LEADERSHIP EPIC NETWORKING

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

#DECAICDC

APRIL 23-26, 2016 NASHVILLE DECA.ORG/ICDC

57 With Young America’s Foundation You can advance conservatism on campus!

Host Campus Lectures: You can bring a breakthrough speaker to your campus for a huge participate in campus event. initiatives: You can organize campus initiatives such as the 9/11: Never Forget Project, No More Che Day, Start a YAF Chapter: You and Freedom Week. can start a Young Americans for Freedom chapter to advance conservatism on campus.

Intern at the National Attend Conferences & Journalism Center: Visit the Reagan You can Seminars: You can hear and become a truth-seeking journalist Ranch: You can visit Ronald meet conservative stars and learn with hands-on training and real-world Reagan’s beloved ranch home. conservative ideas and arguments. experience.

Young America’s Foundation is nationally recognized—by liberal, conservative, and independent media alike—as the foremost organization for inspiring, developing, and supporting high school and college students to become America’s future leaders.

You can take advantage of a full range of programs including conferences, National Headquarters seminars, Reagan Ranch events, campus lectures, and many more. Young America’s F.M. Kirby Freedom Center Foundation also offers assistance with organizing campus initiatives or starting a Young 110 Elden Street Herndon, Virginia 20170 Americans for Freedom chapter. 1-800-USA-1776

Whether you are a student, parent, or concerned citizen, contact us today The Reagan Ranch Center and help introduce a new generation to conservative ideas and protect freedom for 217 State Street Santa Barbara, California generations to come! 93101 1-888-USA-1776

Visit us at www.yaf.org or call 800-USA-1776 CONFERENCE PROFESSIONALISM

ICDC DRESS CODE ICDC CODE OF CONDUCT Professional appearance is an important aspect of the overall prepa- The Board of Directors for DECA Inc. requires each delegate ration of DECA members for the business world. To that end, DECA attending the International Career Development Conference supports a dress code for its career-based functions that exemplifies to read and complete the Attendance Permission Form and the highest standards of professionalism while being non-discrimina- return to the chartered association DECA advisor as partial tory between males and females. completion of attendance requirements. DECA’s board of directors has developed the following official dress 1. The term “delegate” shall mean any DECA member, including standards for the International Career Development Conference. Stu- advisors, attending conferences (high school, collegiate, dents, advisors and chaperones must follow the dress code. alumni, professional). 2. There shall be no defacing of public property. Any damage Competitors must wear an official DECA blazer during interaction to any property or furnishing in the hotel rooms or building with the judges. While official DECA blazers are not required must be paid for by the individual or chapter responsible. during briefing and testing, professional business dress is required. 3. Delegates must wear identification badges and at all Professional dress should also be worn to all conference sessions times. including workshops and special meal functions such as luncheons. 4. Delegates shall refrain from using inappropriate or profane For a more polished, professional appearance, it is recommended language at all times. that attendees wear appropriate hosiery/socks. 5. Delegates shall refrain from written, verbal, physical or electronic activities that may lead to harassment, hazing, An official DECA blazer is required to receive recognition/an award bullying or damaging property. on stage. 6. The use of any harassment against anyone on the basis of WHEN APPEARING BEFORE JUDGES race, color, creed, national origin, ancestry, age, gender, sexual orientation, or disability is prohibited. FEMALES: Official DECA blazer with dress skirt or dress slacks and 7. Delegates shall respect the rights and safety of other hotel a dress blouse or official blazer with a dress; dress shoes guests. MALES: Official DECA blazer with dress slacks, collared dress 8. Delegates shall not possess alcoholic beverages, shirt and necktie; dress shoes and dress socks narcotics or weapons in any form at any time under any circumstances. DECA GENERAL SESSIONS, MEAL FUNCTIONS 9. Delegates shall refrain from gambling—playing cards, dice FEMALES: Business suit or blazer with dress blouse and dress skirt or games of chance for money or other things of value. or dress slacks or business dress; dress shoes 10. Use of tobacco products by delegates is prohibited at all DECA functions. MALES: Business suit or sport coat with dress slacks, collared 11. Delegates must adhere to the dress code at all times. dress shirt and necktie; dress shoes and dress socks 12. Delegates must not dress or behave in a manner than can be interpreted as sexually explicit. EVENT BRIEFING, MANUAL REGISTRATION AND 13. Students shall keep their adult advisors informed of their TESTING, LEADERSHIP ACADEMIES/INSTITUTES activities and whereabouts at all times. FEMALES: Dress blouse or dress sweater with dress skirt or dress 14. No delegate shall leave the hotel (except for authorized slacks (blazer optional) or business dress; dress shoes events) unless permission has been received from chapter and chartered association advisors. MALES: Collared dress shirt and necktie with dress slacks (blazer 15. Delegates should be prompt and prepared for all activities. optional); dress shoes and dress socks 16. Delegates should be financially prepared for all activities. DECA BUSINESS CASUAL 17. Delegates are required to attend all sessions and activities assigned including workshops, competitive events, • Casual slacks (e.g., Dockers), blouse or shirt, socks and casual shoes. committee meetings, etc., for which they are registered • Jeans, t-shirts and athletic shoes are not included in business casual unless engaged in some specific assignment scheduled at attire. the same time. 18. Delegates will spend nights at their assigned hotel and UNACCEPTABLE DURING DECA ACTIVITIES in their assigned room. No guests allowed during curfew • Skin-tight or revealing clothing • Midriff-baring clothing hours. Delegates will be quiet at curfew. • Swimwear • Athletic clothing 19. Curfew will be enforced. Curfew means the delegate will be in his/her assigned room. • Leggings or graphic designed hosiery/tights 20. Chartered associations will be responsible for delegates’ • Clothing with printing that is suggestive, obscene or promotes conduct. illegal substances 21. Delegates ignoring or violating any of the above rules will subject their entire delegation to being unseated and When judging adherence to the dress code, DECA asks that advi- their candidates or competitive events participants to sors, teachers and chaperones use observation as the tool for as- being disqualified. Individual delegates may be sent home sessing compliance. DECA does not support or condone the touch- immediately at their own expense. ing of students or their clothing as a means of determining whether 22. Tasteful casual wear will be accepted during specific social or not a student is following the dress code guidelines. functions as designated during orientation. 59 CONFERENCE MAP & TRANSPORTATION

HOTELS AND ATTRACTIONS Universal Orlando Resort

Universal Orlando Resort 3 Wet ‘n’ Wild

Magic SeaWorld 7 Kingdom

Downtown Epcot Disney Center Disney’s Animal 6 Kingdom Hollywood Studios 14

Orange Co. Conv. Way Convention

Center 13 9 15

4 Aquatica

12 SeaWorld 16 8

2 1. The B Resort & Spa 5 2. Buena Vista Palace Hotel & Spa 17 3. Cabana Bay Beach Resort 1 4. DoubleTree by Hilton Orlando at SeaWorld Downtown 11 5. DoubleTree Suites by Hilton in the Walt Disney World Resort 6. Embassy Suites Orlando—International Drive South/Convention Disney 10 7. Embassy Suites Orlando—International Drive/Jamaican Court 8. Fairfield Inn & Suites Orlando at SeaWorld 9. Hilton Orlando 10. Hilton Orlando Lake Buena Vista located in the Walt Disney World Resort 11. Holiday Inn Orlando—Lake Buena Vista 12. Renaissance Orlando at SeaWorld 13. Rosen Centre Hotel 14. Rosen Plaza Hotel 15. Rosen Shingle Creek 16. SpringHill Suites Orlando at SeaWorld 17. Wyndham Lake Buena Vista Resort

60 Who can take the best #IamDECA selfie while in Orlando? Share your picture on Instagram and be sure to tag @decainc!

DECA SHUTTLE ROUTES

DECA will provide nine interchangeable transportation routes allowing for easy and convenient connections between the hotels and the Orange County Convention Center. Upon arrival at your hotel, please consult the shuttle route signage information re- garding transportation.

ROUTE 1 RED Rosen Shingle Creek Convention Entrance ROUTE 2 BLUE Renaissance Orlando at SeaWorld Convention Entrance DoubleTree by Hilton Orlando at SeaWorld Outer Lane, Lobby

ROUTE 3 GREEN Fairfield Inn & Suites Orlando at SeaWorld Lobby SpringHill Suites Orlando at SeaWorld Lobby ROUTE 4 PURPLE Embassy Suites Orlando—International Drive/Jamaican Court Curbside, Jamaican Court Embassy Suites Orlando—International Drive South/Convention Bus Stop, International Dr. ROUTE 5 ORANGE Cabana Bay Beach Resort Shuttle Bus Stop ROUTE 6 NEON PINK Wyndham Lake Buena Vista Resort Outer Lane, Lobby Buena Vista Palace Hotel & Spa Convention Entrance ROUTE 7 YELLOW The B Resort & Spa Lobby DoubleTree Suites by Hilton in the Walt Disney World Resort Lobby ROUTE 8 LT. BLUE Hilton Orlando Lake Buena Vista located in the Walt Disney World Resort Convention Entrance Holiday Inn Orlando—Lake Buena Vista Lobby ROUTE 9 SALMON Hilton Orlando (Limited service will be provided as a walkway connects hotel to the Orange County Convention Center) Group Arrival/Departure

DAILY SHUTTLE SCHEDULE

SATURDAY, APRIL 25 6:00 p.m. – 12:00 a.m.* Orange County Convention Center SUNDAY, APRIL 26 7:00 a.m. – 5:00 p.m.* Orange County Convention Center MONDAY, APRIL 27 6:30 a.m. – 8:00 p.m.* Orange County Convention Center TUESDAY, APRIL 28 6:30 a.m. – 12:00 a.m.* Orange County Convention Center *last departure to return to hotels

PLAY IT SAFE AT ICDC AT THE HOTEL GENERAL TRAVEL TIPS • Be alert when checking in. Protect your cash and valu- • Never leave money or valuables in your room; use the ables by keeping them with you. hotel’s safety deposit box. • Never say your room number loudly enough for others to • If possible, use traveler’s checks instead of cash. overhear or give it out to anyone you do not know. • If you see any suspicious person or activity, notify hotel • Be sure to lock your door when you are in your room as management. well as when you leave. • Ask the hotel for the most direct route to restaurants • Call the front desk to verify any unexpected deliveries or and shopping. Don’t wander through shortcuts. room service. • Don’t go out alone; travel with at least one other • Do not leave your door open while you are in the room. person. There is safety in numbers. • Always tell your advisor where you are going. • Do not leave your room after curfew.

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PostNet is one of DECA’s most important business partners and has served on the National Advisory Board since 2012. Together, PostNet and DECA are working to:

• Develop the next generation’s workforce in business services and franchise entrepreneurship. • Demonstrate the importance of community engagement. • Promote PostNet’s brand, products and services as dynamic opportunities that support classroom teaching, student achievement and overall college and career readiness.

A key element in DECA and PostNet’s partnership strategy is PostNet’s sponsorship of DECA’s Business Services Operations Research Event.

DECA and PostNet have developed this classroom project/lesson plan to help you teach the knowledge and skills needed by management personnel. PostNet owners are also available in your community and online to support you with in-class presentations and community-based activities. This is a tremendous resource that supports DECA’s Comprehensive Learning Program.

Steve Greenbaum, PostNet CEO and star of “Undercover Boss,” served as keynote speaker at DECA’s 2013 ICDC.

For more information and to download the classroom project/lesson plan, visit www.deca.org.

ONCE YOU LEAD AS AN ARMY OFFICER, LEADING A FORTUNE 500 IS NO SWEAT.

Becoming an Army officer allows you to empower and inspire strength in others. When you lead Soldiers, you gain the strength to lead in life. What’s the best way to get there? Army ROTC. Available at more than 1,100 colleges nationwide, it gives you unmatched personal developement while offering great benefits like advanced career training, opportunities for scholarships and the chance to be commissioned as an officer upon the completion of ROTC courses. Many of today’s public and private sector leaders in management, business, science, engineering, technology and other fields got their start with Army ROTC.

Discover how Army ROTC can give you a strong foundation for proven success in life.

Visit http://www.goarmy.com/rotc or call 1-888-550-ARMY (2769). Booth number 110 onsite at DECA ICDC.

When mentors are connected to young people, both are changed for the better.

Through AT&T Aspire Mentoring Academy employees encourage students to complete high school and succeed in college and careers by providing them mentoring in critical 21st-century work skills, academic support, and connecting the importance of learning in the classroom to their future.