Ringer Helps USA, WWE Tag Team for Carmax

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Ringer Helps USA, WWE Tag Team for CarMax 03.25.2021 Everything's a competition between WWE Superstars Mike "The Miz" Mizanin and John Morrison, from professional wrestling (natch) to mini-golf and ultimately, car purchasing. When they both set off to prove they can buy the best car, little do they know that they have both sought an advantage at CarMax-one in person and one online. The final result is that they end up with the same car at virtually the same time. The spot was originated by the NBCU Creative Partnerships team who brought together USA, WWE and CarMax and then handed the project over to Encino, Calif.-based creative agency Ringer. "This spot started with a great concept created by the NBCU Creative Partnerships team and then we came aboard to flesh out the script, produce the shoot and do post," said Rob Meltzer, Ringer director and founder, in a statement. "One of our main goals was to make sure that the tone rang true for WWE fans, so we did a deep dive into the history of this iconic tag team and included lots of inside jokes that fans would recognize." CREDITS Network: NBCUniversal (USA) Client: NBCU Creative Partnerships SVP, Creative & Development, Cable & News: Jamie Cutburth VP, Creative Partnerships: Sharon Ngoi Creative Director, Creative Partnerships: Lisa Esselstein Multiplatform Producer/Editor: Felipe Henriquez Project Manager: Aubrey Henken VP, Marketing: Meredith Momoda Sr. Director, Marketing: Jason Bisogni Sr. Manager, Marketing: Genny Neely Specialist, Marketing: Zach Brenman Sr. Executive Producer: Janelle Albino Sr. Producer: Lance Billington USA Creative Director, Creative Marketing: Tom Neff Creative Director, Design: Stan Rapoport WWE VP, Branding & Development: Rob Cinguina VP, Global Media Partnerships: Anne Grotefeld Director, Global Media Partnerships: Darrell Johnson VP, Partnership Marketing: Laura Todd Producer: Michael Meza Writer: Todd Bellanca Director, Campaign Management: Michael Sykucki Agency: Ringer Executive Producer: Silke Thompson Writer/Director: Rob Meltzer Head of Post-Production: Daniel Elkayam.

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