Ringer Helps USA, WWE Tag Team for CarMax

03.25.2021

Everything's a competition between WWE Superstars Mike "The Miz" Mizanin and John Morrison, from professional wrestling (natch) to mini-golf and ultimately, car purchasing.

When they both set off to prove they can buy the best car, little do they know that they have both sought an advantage at CarMax-one in person and one online. The final result is that they end up with the same car at virtually the same time.

The spot was originated by the NBCU Creative Partnerships team who brought together USA, WWE and CarMax and then handed the project over to Encino, Calif.-based creative agency Ringer.

"This spot started with a great concept created by the NBCU Creative Partnerships team and then we came aboard to flesh out the script, produce the shoot and do post," said Rob Meltzer, Ringer director and founder, in a statement. "One of our main goals was to make sure that the tone rang true for WWE fans, so we did a deep dive into the history of this iconic tag team and included lots of inside jokes that fans would recognize."

CREDITS Network: NBCUniversal (USA)

Client: NBCU Creative Partnerships

SVP, Creative & Development, Cable & News: Jamie Cutburth

VP, Creative Partnerships: Sharon Ngoi

Creative Director, Creative Partnerships: Lisa Esselstein

Multiplatform Producer/Editor: Felipe Henriquez

Project Manager: Aubrey Henken

VP, Marketing: Meredith Momoda

Sr. Director, Marketing: Jason Bisogni

Sr. Manager, Marketing: Genny Neely

Specialist, Marketing: Zach Brenman

Sr. Executive Producer: Janelle Albino

Sr. Producer: Lance Billington

USA

Creative Director, Creative Marketing: Tom Neff

Creative Director, Design: Stan Rapoport

WWE

VP, Branding & Development: Rob Cinguina

VP, Global Media Partnerships: Anne Grotefeld

Director, Global Media Partnerships: Darrell Johnson

VP, Partnership Marketing: Laura Todd

Producer: Michael Meza

Writer: Todd Bellanca

Director, Campaign Management: Michael Sykucki Agency: Ringer

Executive Producer: Silke Thompson

Writer/Director: Rob Meltzer

Head of Post-Production: Daniel Elkayam