2O19 3 Enforcement & Education 4 Best Practices 7 Being a Professional THE 8 Region 10 Spotlight 9 Partner Spotlight: FMCSA 10 From the Bench 11 Awards & Events 12 Traffic Safety Calendar LELLaw Enforcement Improving Traffic Safety

Panelists discuss tools and tactics to strengthen law enforcement/SHSO relationships at the GHSA 2019 Annual Meeting. From left: Darrin Grondel, Director, Washington Traffic Safety Commission; GHSA consultant Tom Gianni; National LEL Program Manager Tim Burrows; Greg Fredericksen, Regional Administrator, NHTSA Region 10; Amy Davey, Administrator, Nevada Office of Traffic Safety; and Oro Valley (AZ) Police Department Chief Daniel Sharp. Partners in Safety A new toolkit from the Governors Highway Safety Association (GHSA) will help strengthen interactions between State Highway Safety Offices (SHSOs) and law enforcement.

By Amadie Hart

The project LAW ENFORCEMENT IS A CRITICAL PARTNER IN EF- the scope of the problem. Among the issues identi- first kicked forts to make our roadways safer, but too often the fied were a lack of motivation and interest within law off in 2017 connections between law enforcement agencies enforcement leadership to prioritize traffic safety with a series and the SHSO are weak or non-existent. A set of among numerous competing priorities, law enforce- of interviews tools developed by GHSA, under contract with the ment leadership turnover and resource challenges in to determine National Highway Traffic Safety Administration law enforcement agencies (staffing and funding). the scope of the problem. (NHTSA), is now available to help strengthen those relationships. These interviews informed a series of facilitated ex- pert panel meetings that brought together a diverse The project first kicked off in 2017 with a series of set of stakeholders representing law enforcement interviews with law enforcement officers, law en- (the International Association of Chiefs of Police, forcement liaisons and SHSO leaders to determine National Sheriffs’ Association and National As-

THE LEL | November 2019 Issue 1 Partners in Safety

sociation of Black Law Enforce- ment Executives), research and advocacy groups (AAA Founda- tion for Traffic Safety, MADD and the National Safety Council), the federal government, LELs and SHSOs to discuss potential ac- tions that could help strengthen these relationships.

The purpose of From those meetings, GHSA these tools is developed a roadmap of tools to help SHSO and resources to help enhance leadership these interactions. This roadmap develop led the way to the development of executive- a toolkit, released in September, to-executive relationships that is designed to help SHSOs with law assess their relationship-building enforcement efforts with law enforcement, Among the resources created for the toolkit are a customizable leaders that lay identify effective outreach tactics PowerPoint presentation for SHSO executives to use in meetings with the groundwork and communicate the value of law law enforcement and a companion guide that provides talking points and for the work enforcement/SHSO partnerships discussion topics. that LELs do to law enforcement executives. in the state. ● A set of case studies examin- continue to be enhanced with The toolkit, which is available on ing effective state LEL pro- additional LEL case studies and the GHSA website, includes: grams and their relationship supported by ongoing outreach with the SHSO. and messaging efforts that ● A self-assessment tool for encourage SHSO leadership SHSO executives to review The purpose of these tools is to to use the tools and what they their law enforcement outreach help SHSO leadership develop have learned to increase their and engagement activities and executive-to-executive relation- interactions and deepen their develop plans to strengthen ships with law enforcement relationships with law enforce- these relationships. leaders that lay the groundwork ment executives in their state. for the work that LELs do in the ● A directory of state-level state. Encouraging law enforce- For more information on the law enforcement association ment leaders to make traffic contacts. toolkit or other resources to safety a priority in their agency support law enforcement/ ● A customizable PowerPoint not only makes it easier to se- SHSO relationship-building, presentation for SHSO execu- cure participation in mobilizations contact Amadie Hart at ahart@ tives to use in meetings with and other traffic safety enforce- ghsa.org. law enforcement executives. ment efforts, it also garners benefits in the attitudes and Amadie Hart is a Communica- ● A companion guide for the enthusiasm of the line officers tions and Events Consultant PowerPoint presentation with whom an LEL works. for GHSA. that includes customization instructions, talking points and The resources that were devel- discussion topics. oped through this project will

THE LEL | November 2019 Issue 2 Enforcement Tim Burrows program manager Through Education

Every interaction THERE WERE VERY FEW TIMES, The vast majority of all community I had with an relatively speaking, during my and law enforcement contacts THE offender was 25 years as a law enforcement begin with a traffic stop. The an opportunity officer that I approached a vehicle overwhelming majority of those LELLaw Enforcement Improving Traffic Safety to improve stop knowing for sure that the are with mostly law-abiding mem- community driver would walk away with a bers of the community. Some law relations, build The LEL is published by the trust and convey ticket. My general mindset was enforcement personnel shy away to let the violator determine the from traffic enforcement because National Law Enforcement the importance Liaison Program, a project of enforcement severity of the outcome of our they don’t want to deal with com- meeting. More often than not I plaints, accusations or arguments. of the Governors Highway activities. Safety Association, funded was looking to educate and give But by avoiding traffic stops, an by the National Highway a warning. officer minimizes the opportunity Traffic Safety Administration. to create positive outcomes and I wanted to make sure that at the community trust. 660 N. Capitol Street, NW, end of our interaction the offend- Suite 220, er knew the importance of traffic Another negative side effect of Washington DC 20001-1642 laws, the reason general or spe- avoiding traffic stops is that an www.nlelp.org cific enforcement was conducted, agency misses opportunities to facebook.com/nlelp any specific reasons the particular fight crime and improve the qual- location warranted increased ity of life within their community. twitter.com/nlelp

enforcement (e.g. it was a crash Remember, criminals do drive; program manager hot spot or serious crash area) vehicles are a conveyance for hu- Tim Burrows and anything else that would help man trafficking and stolen goods the person change their behavior and multiple acts of terrorism have editors due to an understanding of the been carried out using vehicles. Amadie Hart larger safety picture and not just Adrian Nicholas because they had a healthy fear Ignoring the enforcement compo- creative of a ticket. nent of traffic safety is ignoring Tony Frye Design the needs of your community. Every interaction I had with an While I never focused on the technical advisory group offender was an opportunity to number of tickets I wrote as an Glenn Cramer Scott MacGregor improve community relations, build officer, I can assure you that the Ted Minall trust and convey the importance people who deserved them got Michael Morris of enforcement activities. Even them. At the end of the day, quality Wil Price when tickets were issued, an ar- mattered more to me than quan- James Sanders rest made or a search executed, I tity, with my goals being greater Bill Sullivan was doing what I could to ensure compliance, long-term learning Richard Sullivan the lasting impression of the and better interactions. encounter was one of respect and professionalism. My hope was Traffic enforcement is a good thing that the offender understood our for communities and law enforce- interaction was for safety reasons ment agencies, and it is important and not because of perceived for law enforcement leaders and quotas or revenue. officers to understand this.

THE LEL | November 2019 Issue 3 Best Practices

pledge not to drive distracted Top: An officer talks and to spread the campaign with a AAA Teen message to their families. Driving Experience participant. Bottom: Ohio high The engagement and visibility school students of law enforcement agencies sign the Don’t Drive was critical to the success of Intoxicated, Don’t Drive Intexticated the events. Their participation pledge. allowed the teens to make a personal connection with those protecting our road- ways, and law enforcement officers were able to observe during the driving demonstra- tions that the students were “getting it.” Initial reactions from the teen drivers were mostly those of amusement and light-hearted joking, as cones along the course representing other road users and obstacles were knocked down. These reactions soon turned to ones of alarm and concern by the second or third student driver failure.

Similar programs can be brought to high schools across the country; however, AAA encourages those seek- ing to replicate this program SW Ohio Law As part of the campaign, high to use vehicles, not golf Enforcement Partners schools in the region hosted carts. Having the teens drive for Teen Safety kickoff events to build awareness an actual vehicle makes the about these risky driving behav- experience realistic for them By Paul Humphries iors. At these events, students and delivers the clear mes- had the opportunity to experi- sage that driving impaired Each teen was THIS PAST SPRING, LAW EN- ence these dangers first-hand or distracted is dangerous asked to take forcement agencies in southwest with the AAA Teen Driving Expe- to them and for others who the pledge Ohio partnered with AAA on rience, where teens navigated a share the roadways. not to drive events related to the organiza- closed course behind the wheel distracted tion’s Don’t Drive Intoxicated, of a car while attempting to use a Paul Humphries is the and to spread Don’t Drive Intexticated multi- the campaign mobile device. They also attempt- Southwest Ohio LEL with message to year traffic safety initiative. Ohio’s ed to drive while wearing impair- the Ohio Department of Pub- their families. LELs have provided valuable ment goggles to simulate the lic Safety Office of Criminal support in promoting this initia- experience of impaired driving. Justice Services. tive to law enforcement agencies. Each teen was asked to take the

THE LEL | November 2019 Issue 4 Best Practices

Over the last 10 years of this Through the program, program, Washington has seen Washington State a substantial decrease in the Patrol troopers frequency of fatal impaired work with a variety driving crashes involving His- of community groups that panic drivers. The El Protector represent members Program is the type of commu- of the Hispanic nity-oriented policing strategy community. that allows law enforcement agencies and members of the community to work together to identify and resolve public safety issues.

For more information about the WSP El Protector Program, contact Captain Shane Nelson at [email protected] or (509) 249-6701.

Captain Shane Nelson is the grams to the Latino community District 3 (Yakima) Command- Washington State in Southeast Washington. The er with the Washington State Patrol Prioritizes El Protector program places a Patrol. Hispanic Outreach special emphasis on reaching people with limited English- By Captain Shane Nelson speaking abilities and provides Tackles traffic safety public education Speeding from The El Protector PEOPLE OF HISPANIC ORIGIN with a focus on occupant pro- Border-to-Border Program is currently form the largest minor- tection and preventing impaired the type of ity group in Washington State. driving. By Scott McConkey community- Data show that while Hispanic oriented policing male teenagers travel fewer WSP’s El Protector Program ON JULY 3, LAW ENFORCEMENT strategy that vehicle miles than their Cauca- engages the Hispanic com- allows law agencies across Minnesota enforcement sian counterparts, they are twice munity in traffic safety efforts teamed up for their second agencies and as likely to die in a motor vehicle through advisory committees annual Highway 14 “border-to- members of the collision. Many of the injuries and community coalitions that border” saturation effort. The pri- community to and deaths in the Hispanic com- assist in tailoring interventions mary focus of the enforcement work together munity are preventable through to specific groups focusing on effort was speed, coinciding with to identify and traffic safety education. changing individuals’ risky driv- the state’s ongoing Toward Zero resolve public ing behaviors The program uses Deaths speed campaign. safety issues. In February 2003, the Wash- mass media and partnerships ington State Patrol (WSP) with schools, churches, work U.S. 14 is an east-west highway developed and implemented sites and volunteer organiza- that runs from , Illinois, a Hispanic outreach program tions to engage individuals, to Yellowstone National Park entitled “El Protector” to provide families and social networks in in Wyoming. A little more than bilingual and bicultural traffic educating the Hispanic commu- 275 miles of the highway tra- safety public education pro- nity about traffic safety. verses the southern part of the

THE LEL | November 2019 Issue 5 Best Practices

ment of Transportation support- Snapshots from the ed the initiative with message 2019 Highway 14 signs posted along the highway border-to-border enforcement. featuring information about the Clockwise from top: saturation and speed enforce- Minnesota State ment efforts. Police Sergeant Kelly McGraw; Winona Sheriff’s This success led to the expan- Office deputies sion of the campaign in 2018 conduct a traffic to the entire length of Highway stop; LaCrescent 14 in the state. One key factor Police Department Sergeant Luke in the initiative’s success was to Ahlschlager keep it simple—we wanted it to compliments a be easy for anyone to participate young bicyclist on without significant impacts on his creative method for transporting his local demands for law enforce- fishing rods. ment services, and we wanted officers and agencies to be able to jump in without much need for forethought or planning.

For this year’s campaign, I de- cided to start at the Wisconsin border and follow the sun on Highway 14 all the way to South Dakota. I hoped to engage of- ficers along the route, visit with them, observe their work, take some photos and get the flavor for what it was like for the cops on the road this day. I am so glad I did, because it was one of the This year’s state, ranging from two to four corridor to ask if they would be most exciting and rewarding campaign lanes in width. During the satura- interested in participating in this days in my career as an LEL. yielded 503 tion, law enforcement agencies type of effort. I enlisted Sergeant Next year, we hope to extend traffic stops along the route posted officers Adam Connor of the Lyon County the invitation to Wisconsin and and 119 speed and squad cars on the highway Sheriff’s Office to lead the South Dakota to join us. citations. when they were not responding endeavor, and provided him with to calls for service. a variety of resources to help Nothing thrills me more than organize the activities: a contact when cops come together to This year’s campaign yielded list of key law enforcement of- accomplish something that can’t 503 traffic stops and 119 speed ficers along the route, messaging be done working alone. We are citations. to announce the corridor satura- doing just that with this effort. tion and encourage law enforce- The one-day Highway 14 satura- ment agency participation, and Scott McConkey is the South- tion concept began in 2017, a template for law enforcement ern Minnesota Law Enforce- when I reached out to officers agencies to share with their local ment Liaison with the Minne- along the southwestern portion media. The Minnesota Depart- sota Office of Traffic Safety.

THE LEL | November 2019 Issue 6 First Person

The Nature of Being a Professional By Wil Price

A “profession” RECENTLY, NHTSA AND THE TRANSPORTA- of individual LELs. The feedback, insight and is a field tion Safety Institute (TSI) gathered a small suggestions many of you have offered in the that requires group of people in Oklahoma City to review, past has also been invaluable. specialized update and fine-tune the Law Enforcement skills based Liaison Professional Development Course Tim and I frequently talk about capacity on theoretical curriculum. The objective of the meeting was building: how to identify opportunities for this knowledge type of growth and finding the pathway to and education, to ensure the course materials are timely and operates within relevant to the work LELs do and that they success. But does “capacity building” simply an organized provide the type of content that contributes mean hiring more LELs? While we would structure or to capacity building in an LEL program. love to see more LELs in the field, perhaps governing body more importantly, it also means helping to and provides We included “Professional Development build the capacity of the individual. One of services for the Course” in the title for a very specific reason. the great qualities I have observed in LELs public good. A “profession” is a field that requires special- over the years I have managed NHTSA’s ized skills based on theoretical knowledge program is an openness to new ideas and and education, operates within an organized desire to grow professionally. Many of you structure or governing body and provides have heard me say that we should always services for the public good. Professions be contributing, but that we should also be also require ongoing education and train- capable of being “contributed to.” In other ing to remain current in the state of the art. words, stay open to the idea of learning Medicine and the law are good examples something new and accepting the help it of professions, as is law enforcement. By takes to get there! virtue of their specialized knowledge of traffic safety issues and their work with law It is so important to our success that we re- enforcement, LELs are also considered sist the temptation to accept “good enough.” professionals. That is why we put so much into the LEL Professional Development Course. We are As we worked through the course content, proud of what we have delivered thus far, but we relied heavily on feedback about the want to make a good training course even class provided by previous students and better. We are committed to meeting the input from practitioners in the field. Texas challenges a changing landscape presents LEL Katie Alexander, NHTSA Region 10 to the LEL community and hope you will join LEL Glenn Cramer and NHTSA Region 3 us in the next year at one of the course de- Program Manager Dave Ennis helped Tim liveries to let us know if we were successful. Burrows and me work through the course content. We departed Oklahoma City with Wil Price serves in the Enforcement and an offering that we are sure is better than Justice Services Division at NHTSA and before, featuring new content and ap- is NHTSA’s manager of the National Law proaches designed to enhance the learning Enforcement Liaison Program. experience and build the professional skills

THE LEL | November 2019 Issue 7 Regional

During the workshop, Chuck Hayes, IACP Western Region Drug Evaluation The 2019 Pacific and Classification (DEC) Program Manager (above, left), presented two awards for outstanding achievement by Drug Recognition Experts (DREs) Northwest Law to Trooper Troy Tulleners of the Idaho State Police and Officer Nick Knoll Enforcement of the Coeur d’Alene Police Department (above, right). Combined, the two Liaison Workshop officers have conducted more than 100 evaluations in the last year.

By Tim Burrows Officer Knoll has a simple philosophy: “My most important job as a DRE isn’t to evaluate people under the influence of drugs, but to share my knowledge with other officers….You don’t have to be a DRE Instructor LELS, TRAFFIC SAFETY RESOURCE in a formal setting to share your knowledge. I encourage people to call Prosecutors (TSRPs) and Judicial whenever they run across things they aren’t sure about.” Outreach Liaisons (JOLs) from Region 10 recently gathered in Coeur d’Alene, Idaho, for the 2019 relationships with federal and sons learned on the frontlines Pacific Northwest Law Enforce- state governments, the courts, from newer LELs. ment Liaison Workshop, a two-day prosecutors and law enforce- workshop “to provide guidance ment, all in an effort to improve Speakers included John Tom- and professional development for road safety and save lives. linson, Manager of the Idaho attendees to understand their role Office of Highway Safety, as a Law Enforcement Liaison Colonel Kedrick Wills of the who hosted the workshop; (LEL) and…to work collaboratively Idaho State Police opened NHTSA Region 10 Administra- with law enforcement agencies the meeting with an inspiring tor Greg Fredericksen; Idaho and other partners to deliver traf- presentation delving into the TSRP Jared Olson; and the fic safety programs.” aspects that create the fine line Honorable Mary Jane Knisley, between power and authority. NHTSA Region 10 JOL. Attendees, along with partners Other presentations included from NHTSA and the Interna- promoting anti-drugged driv- All in all, it was two days that tional Association of Chiefs of ing programs, developing and helped to educate, inspire and Police (IACP), discussed strate- implementing multi-jurisdictional motivate an important group of gies for collaborating to improve enforcement initiatives and les- traffic safety professionals.

THE LEL | November 2019 Issue 8 Partner

How do we prevent these program to address the lack of The Importance of crashes from occurring? knowledge and skills specific to Large Truck and Bus Simple—highly visible sustained compliance with truck and bus Traffic Enforcement traffic enforcement by all law traffic enforcement. The Truck enforcement. and Bus Traffic Enforcement By Jack Van Steenburg Training is designed to enhance Many preventable large truck officers’ knowledge about the Many FOR THE YEAR 2018, NHTSA RE- crash deaths result from il- dangers of unsafe truck and preventable ported that 5,184 people were legal or unsafe driver behavior, bus driving behaviors. It is not large truck crash killed in crashes involving large such as impairment, speeding, an inspection training program. deaths result trucks and buses, a 3.5 percent distracted driving, following It is available and free to all law from illegal or increase from the previous year unsafe driver too closely, or lack of occupant enforcement agencies and of- behavior, such and the continuation of a nearly restraints. Research has consis- ficers. The curriculum is format- as impairment, decade-long increase in these tently shown sustained traffic ted to be delivered as a brief speeding, types of fatalities. enforcement will deter drivers instructor-led training or divided distracted from such behaviors. How- into short segments for delivery driving, following The Federal Motor Carrier Safety ever, law enforcement officers during roll call. too closely, or Administration (FMCSA) has assigned traffic enforcement lack of occupant noted a 31 percent increase in responsibilities are often reluc- LELs can be the catalysts in restraints. large truck and bus fatalities tant to conduct a vehicle stop of their jurisdictions to promote and since 2010. The majority of the a truck or bus. This reluctance carry out this training. One life victims were passenger car and is grounded in both a lack of lost is one too many. pick-up truck occupants. knowledge and skills related to these types of vehicle stops and For more information on the Up to 50 percent of the large a level of comfort which often Truck and Bus Traffic Enforce- truck occupants killed in crashes comes with experience. ment training, contact Jack Van were not wearing a seat belt, Steenburg, Chief Safety Officer and over the past several years FMCSA, in collaboration with at the Federal Motor Carrier there has been an increase in law enforcement, the Interna- Safety Administration at john. impaired driving among large tional Association of Chiefs [email protected]. truck operators involved in a fatal of Police (IACP), GHSA, the crash. Speeding is the number American Association of Motor Jack Van Steenburg is Chief one causative factor identified in Vehicle Administrators (AAMVA) Safety Officer at FMCSA. these crashes. and NHTSA, created a training

THE LEL | November 2019 Issue 9 From theBench

DWI Treatment Courts: An Evidence-Based Approach to Sentencing By Judge Neil Edward Axel

An evaluation of IN A 2010 STATE OF THE JUDICIARY SPEECH, system of immediate incentives and sanctions Minnesota’s DWI Missouri Supreme Court Chief Justice Ray to help promote behavioral change, while the courts found an Price commented that we need to “move from court also works with treatment providers to average return anger-based sentencing that ignores cost and enforce and adjust treatment plans. on investment of effectiveness to evidence-based sentenc- $2.06 for every ing that focuses on results.” This sentiment According to a research review by the Founda- $1 invested in tion for Advancing Responsibility, studies these problem- is shared by the general public, with surveys solving courts. showing support for spending tax dollars on have shown that DWI courts reduce recidivism training and treatment for offenders instead of anywhere from 12 percent up to 60 percent. An prisons. One approach that saves tax dollars evaluation of Minnesota’s DWI courts found an and also has the benefit of reducing recidivism average return on investment of $2.06 for every is the use of DWI courts as an alternative to $1 invested in these problem-solving courts. In traditional sentencing. addition to reducing DWI recidivism, the pro- grams also have contributed to a reduction in DWI courts are post-conviction programs dedi- general criminal recidivism. cated to changing the behavior of hardcore or repeat DWI offenders through intensive super- The bottom line is that DWI courts are a cost- vision and treatment. They are based upon the effective, successful and evidence-based drug court model used throughout the country sentencing approach that demonstrates that and follow the same guiding principles and best the cycle of drug and alcohol addiction can be practices. In a DWI court, the judge oversees broken. In doing so, the courts change lives, a specialized docket and works with a team of strengthen families, and improve communities. professionals to directly manage, oversee and supervise a participant’s treatment and recov- More information about DWI courts is available ery. That team typically includes a prosecutor, at www.dwicourts.org. defense counsel and representatives from probation, law enforcement and treatment. Judge Axel has served on the District Court of Maryland for 22 years, and currently sits as All participants in a DWI court must undergo a Senior Judge throughout the state. He is the one or more assessments to determine an American Bar Association National Judicial individualized, long-term treatment plan. The Fellow for traffic safety issues. court supervises compliance with the plan and probation requirements through weekly and bi-weekly court sessions, frequent drug and alcohol monitoring, meetings with probation agents or case managers and regular reports from treatment providers. Compliance or non- compliance is addressed immediately through a

THE LEL | November 2019 Issue 10 and the Connecticut Superior Awards Court’s Online Adjudication System that enables individu- als who plead “not guilty” to a & Events traffic infraction to participate in the court process electroni- cally, rather than be required to physically appear in court.

The luncheon kicked off with From left: South sponsor remarks from Brandi Dakota Office of Nannini Axdahl, Senior Vice Highway Safety President, Foundation for Ad- Director Lee vancing Alcohol Responsibility, Axdahl; Megan Vincent, Family, and Michelle Anderson, Direc- Montana FCCLA tor of Operations, The National State Advisor; Road Safety Foundation, Inc. Connecticut Terry Pence, Traffic Safety Superior Court Deputy Director of Director, Texas Department of Court Operations Transportation, was the master Stacey Manware; of ceremonies. Candace Lightner, Founder of MADD and We Save Lives; Ford Driving Skills Lifesavers National for Life Global Program Manager Conference on Jim Graham; and Highway Safety Kurt Erickson, GHSA Honors Highway skills and attitudes in newly li- Priorities President and CEO Safety Leaders in censed drivers. of the Washington Anaheim REGISTRATION IS NOW OPEN Regional Alcohol Peter K. O’Rourke Special Program. for the 2020 Lifesavers Na- GHSA HONORED TWO INDIVIDU- Achievement Awards were tional Conference on Highway als and four programs during presented to the Washington Safety Priorities, which will an awards luncheon at its 2019 Regional Alcohol Program’s take place March 15-17 at the Annual Meeting, held in Anaheim, SoberRide program, which has Tampa Convention Center in California. increased the number of safe Tampa, Florida. More than 80 rides home in the Washington, workshops in 10 educational Mothers Against Drunk Driv- D.C. area to record-setting levels tracks are offered, including ing (MADD) founder Candace by removing tens of thousands sessions related to enforce- Lightner, who has devoted much of potential drunk drivers from ment, officer safety, impaired of her life to changing America’s the region’s roadways; the driving and occupant protection. attitudes and laws surrounding South Dakota Office of Highway impaired driving, received the Safety’s “Jim Reaper” campaign, The National LEL Program is Association’s most prestigious a marketing strategy designed to organizing a networking and honor, the James J. Howard keep drivers safe by reminding training session for LELs in Highway Safety Trailblazer them that death is always waiting conjunction with the Lifesav- Award. Global Program Manager for them to slip up; the Montana ers Conference on Saturday, for Ford Driving Skills for Life, Family, Career and Community March 14. LELs interested in James M. Graham received the Leaders of America’s Traffic receiving additional information Kathryn J.R. Swanson Public Safety Program, which is leading about the session or participat- Service Award for his ongoing the way in saving lives in rural ing should contact Tim Bur- service to advancing the driver communities across the state; rows at [email protected].

THE LEL | November 2019 Issue 11 Traffic Safety Calendar

NOVEMBER DECEMBER JANUARY NOVEMBER 27 DECEMBER 1-7 JANUARY 12-16 BLACKOUT WEDNESDAY OLDER DRIVER SAFETY TRANSPORTATION Primary Message: Boycott AWARENESS WEEK RESEARCH BOARD Blackout Wednesday ANNUAL MEETING Excessive intoxication is prevalent DECEMBER over due in part 11-JANUARY 1 to cultural phenomena like HOLIDAY SEASON “Blackout Wednesday” that IMPAIRED DRIVING FEBRUARY highlight and even encourage the MESSAGING & heavy consumption of alcohol MOBILIZATION FEBRUARY 2 throughout this holiday weekend. Primary Message: Drive Sober or Get Pulled Over SUPER BOWL LIV NOVEMBER 28 IMPAIRED DRIVING CAMPAIGN THANKSGIVING Primary Message: Fans Don’t HOLIDAY TRAVEL Let Fans Drive Drunk Primary Message: Buckle Up – Every Trip. Every Time. FEBRUARY 8-11 Thanksgiving is one of the NATIONAL SHERIFFS’ busiest travel times of the ASSOCIATION year, and more people on the WINTER LEGISLATIVE roads means the potential & TECHNOLOGY for more vehicle crashes. For CONFERENCE those who aren’t wearing a J.W. Marriott seat belt, it can be deadly. DECEMBER 18 Washington, D.C. NOVEMBER LEL WEBINAR: PURSUITS 28-DECEMBER 1

DITCH DANKSGIVING

Primary Message: If You Feel

Different, You Drive Different

A calendar of events, recordings of past webinars, newsletter archives and many more resources for LELs are available at www.nlelp.org. For campaign materials and tools to help you with your traffic safety marketing and messaging, visit www.trafficsafetymarketing.gov.

THE LEL | November 2019 Issue 12