PHILIPPINE CABLE TELEVISION ASSOCIATION (PCTA), INC. CABLELINE Mar - Apr 2015 • Vol. 15 Issue 2 SEASON 3 FIRST IN ASIA WEDNESDAYS 9:55PM TUESDAYS 9:55PM PREMIERES MARCH 13 MON - FRI 10:55PM PREMIERES APRIL 7 FRIDAYS 10:00PM TUESDAYS 10:00PM KINGDOM: © AN ENDEMOL STUDIOS PRODUCTION FOR DIRECTV. CBS: © 2015 CBS STUDIOS INC. ALL RIGHTS RESERVED. GHOST ADVENTURES: ©MY TUPELO ENTERTAINMENT, 2008. HOUSE OF CARDS: ©2015 MRC II DISTRIBUTION COMPANY L.P. ALL RIGHTS RESERVED. BRITAIN’S GOT TALENT: © ITV 2014. TUESDAYS 9:00PM PREMIERES APRIL 12 PREMIERES MARCH 22 PREMIERES MARCH 14 SUNDAYS 10:30AM SUNDAYS 8:40PM SAT - SUN 10:30PM CABLE LINE 3 Editor’s Note CABLELINE Editor-in-chief JOSE LUIS E. DABAO Editorial Board RALPH B. CASIÑO CEDRIC M. SAZON DR. VENANCIO C. LO ATTY. GOERING G. A. PADERANGA JR. VICTORIANO T. SY SR. Managing Editor, Advertising Manager SAM L. LANUZA Editorial Assistant Greetings! JENNEFER A. MANGUSSAD Circulation Here we are again. It's time for the Annual PCTA convention, with the ARLENE C. TAN theme “Content. Connectivity. Consumer”. BEN L. SARILLA ANGELIQUE BAUTISTA We hope that everyone has a grand old time at the convention, for those that Contributors cannot make it, we hope to be able to pass the new developments to you ENGR. JOSEPH M. ARGUELLES via the Website we aim to launch at the convention. We are retooling the ENGR. FREDERICK D. ESQUILLO ENGR. JEROME IVAN MANANGKIL PCTA website to make it more user friendly and increase communication. We hope to get as much info from the convention onto the website and also Publisher we hope to get as much feedback as we can from our members. this should PHILIPPINE CABLE TELEVISION ASSOCIATION (PCTA), INC. make mass communication much much easier. Unit 504 Taipan Place Condominium, F. Ortigas Jr. Road, Ortigas Center, Pasig City Cable Line (both online and offline version) will aim to be the main 63.2.638.8541 • 63.2.638.8544 63.2.638.8541 communication arm of the PCTA board and the membership, we hope more Fax No.: 63.2.638.8542 and more members reach out and get in touch with us. [email protected] www.pcta.org.ph Have a great time at the convention, Advanced congratulations to ALL RIGHTS RESERVED. Dr. Venancio Lo for a great convention! Joel www.facebook.com/pcta.org.ph www.twitter.com/pcta_news DISCLAIMER The opinions, views and/or contents expressed in the articles, contributors or paid advertisements of Cable Line are exclusively that of their author or originator, and do not necessarily reflect the position or stand of the PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. Mar - Apr 2015 • Vol. 15 Issue 2 CABLE LINE 5 Back to Back Sponsors and Exhibitors support for PCTA Convention 2015 {by: Engr. Jerome Ivan A. Manangkil} his year is no usual for the PCTA Convention 2015, having 2015 Chairman Dr. Venancio Lo, PCTA Director, Mr. Alex Timmense surprises in store for everyone who will attend Paras, and Ms. Sam Lanuza. It was held last January 28, 2015 the most awaited cable television event in the Philippines, at Gloria Maris, Greenhills, Pasig City. from March 24 - 27, 2015 at the SMX Convention Center, Pasay City. This year’s event will definitely highlight the newest updates in cable television technology, equipment and content, side by side with plenary sessions of essential information emphasizing – content, connectivity, and consumer. The peak of the convention preparation is stirred with the generous support from the sponsors. Platinum Sponsor L-R (Top): Ms. Sam Lanuza, Ms. Eves Ledesma, Ms. Baby Zarate, Ms. Emmylou Vil- Creative Programs, Inc. (CPI) returns as the Platinum Sponsor. lasis, Mr. Tim Bautista (Bottom): Mr. Edric Dy, Atty. Goering Paderanga, Jr., Present at the contract signing were ABS-CBN Narrow Cast Dr. Venancio Lo, Mr. Peter Yee, Mr. Elfren Cruz, Mr. Alex Paras. Group Line of Business Head, Mr. Antonio “March” Ventosa, together with ABS-CBN Marketing & OIC for Channel Viva Communications, Inc. signed up as a Gold Sponsor Distribution Ms. Teresita Villareal, PCTA Convention 2015 for the first time. Present at the contract signing were Viva Chairman Dr. Venancio Lo and Ms. Sam Lanuza. The contract Chairman of the Board & CEO Mr. Vicente Del Rosario, Jr., signing was held last January 30, 2015 at Restaurant 9501, PCTA Convention 2015 Chairman Dr. Venancio Lo, PCTA ABS-CBN, Quezon City. Directors, Atty. Goering Paderanga, Jr., and Mr. Alex Paras. The agreement was held last January 28, 2015 at their office in Pasig City. L-R: Ms. Jenny Sarra, Mr. Wowell Jingco, Ms. Teresita Villareal, Ms. Bing Ledesma, Mr. March Ventosa, Dr. Venancio Lo, Ms. Jam Gutierrez, Ms. Sam Lanuza, Ms. Antonette Malpaz. L-R: Atty. Goering Paderanga, Mr. Vicente Del Rosario, Jr., Dr. Venancio Lo, Gold Sponsors Mr. Alex Paras. Cable Box Office Shows and Systems Corporation (Cable Solar Entertainment Corporation upgraded their sponsorship BOSS) is once again a Gold Sponsor. Present at the contract this year as they become a Gold Sponsor. Present at the signing were Cable BOSS President Mr. Peter Yee, together contract signing were, Solar Exectives Mr. Wilson Tieng and with Cable BOSS VP & COO Mr. Timothy Bautista, Ms. Baby Mr. Manny Ruelan together with PCTA President Mr. Cedric Zarate, Ms. Eves Ledesma, Mr. Elfren Cruz, Mr. Edric Dy, PCTA Sazon and PCTA Convention Chairman Dr. Venancio Lo. The VP for Visayas, Atty. Goering Paderanga, Jr., PCTA Convention (continued on page 7 Mar - Apr 2015 • Vol. 15 Issue 2 6 CABLE LINE ConfessionsConfessions ofof aa CableCable GuyGuy {by Engr. Joseph M. Arguelles, PECE} I have been in the cable which can be used against illegal tappers and cable vandals. industry for a couple of We now have the law to go against those who steal our cable decades now. Inevitably, I had signal. been a loyal cable subscriber for the same length of time. Weakness The industry developed before We can only deliver our cable (and internet) service to my very eyes from a system households where our cables can reach them. Unlike with carrying only a few analog the wireless counterparts (DTH & mobile broadband) channels to a network which which can cover even far flung areas where our cables are was capable of delivering 100+ impractical to reach. digital channels, a broadband internet and even voice to some Threat extent. But what I would like to Competition is getting stiffer and stiffer. We continue to share is my behavior as a consumer of cable, internet and compete tough against the DSL, wireless/mobile broadband, voice. I upgraded my internet speed to a 5-Mbps package FTTH and DTH for the share of the cable and internet which is more than twice of market in our respective my ‘old’ package, but I still areas. Lately, for some of our kept my landline subscription "I am now one of the so- fellow cable operators, they and pay additional hundred have this daunting task of pesos for the upgraded called ‘cord-shavers’ or avoiding interferences caused bundled service. by the LTE. The interference ‘cord-cutters’ because I adversely affects the way it My children aged nine and ten used to receive the TVRO years old rarely watch cartoons signal which hampers the from the TV nowadays. But decided to unsubscribe delivery of clear signal, and nonetheless happier now as a result – loss of customer. because they can access from my cable subscription, This year, the emergence online games better, do online of the Digital Terrestrial homework quicker and watch and replaced it with a DTT Television (DTT) with initially streaming videos faster using 20+ clear channels available, their tablets. With that same box for a one-time cost will start to be a threat as well. internet connection using my We cannot avoid the fact that dongle-size Chrome Cast, I can with ZERO monthly fees." there will be ‘switchers’ from stream Youtube videos to my a paying cable subscriber to LED TV better than I used to with my ‘older’ package. My wife a DTT no-monthly-fee user/viewer, and this might start a remains to be happy watching her favorite ‘koreanovela’ on serious trend. her favorite free-to-air channel using a DTT box with crystal- clear digital pictures, and that is what all she needs for her Opportunity entertainment before watching late night news . We even I intentionally mentioned ‘opportunity’ last, because I got another DTT box for our second TV. And I have never wanted to end my article on a positive note. There is an been so happier because I only get to pay half of what I used opportunity with the proliferation of tablets, smartphones to pay for all three services (video, data & voice). and WiFi-enabled gadgets in every household, corporate and enterprise customers. I do hope the opportunities would We may not be the only household to think this way, but I am outweigh the threats that surrounds our industry. very certain that this is now a trend on how each member of the family used the services with their electronic gadgets. Knowing these SWOTs, we will be able to come-up with a sound strategy, one of which is by making our cable network Analyze This IP-enabled. When I say IP-enabled, I mean our cable system should be ‘able’ to deliver IP-related services such Let us do a modest SWOT analysis of our industry as a whole. as broadband internet service, IP-based video like VOD and Let us identify a few strengths, weaknesses, threats, and even support IP-based voice like Skype and Viber. So, do not opportunities in the Philippine cable industry.