Consuming Master-Planned Estates in Australia: Political, Social, Cultural and Economic Factors
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Consuming Master-Planned Estates in Australia: Political, Social, Cultural and Economic Factors Kamel Taoum Submitted in Fulfilment of the requirements for the degree of Doctor of Philosophy Urban Research Centre School of Social Sciences and Psychology University of Western Sydney Australia March 2015 i Table of Contents Abstract……………………………………………………………………………………...vii Statement of Authentication ........................................................................................... viii Acknowledgments ............................................................................................................. ix Dedication ........................................................................................................................... x Chapter 1 Introduction and Background ......................................................................... 1 1.1 Overview .......................................................................................................................... 1 1.2 Statement of the Problem ................................................................................................. 3 1.3 Aims and Objectives of the thesis .................................................................................... 6 Chapter 2 MPEs Development and Consumption: History and Literature Review ... 10 2.1 Introduction .................................................................................................................... 10 2.1.1 History of MPEs ...................................................................................................... 10 2.1.2 Australian MPEs .................................................................................................. 1412 Chapter 3 From Consumption to Consumer Product ............................................... 2625 3. 1 History and Background............................................................................................ 2625 3.1.2 Motivation for Consumption; Social Needs, and Other Factors ......................... 3230 3.1.3 Consumption in the Neo-Liberal Era ................................................................... 3433 3.1.4 A Reflective Discussion ...................................................................................... 3736 3.2 Social Distinction and Consumption: Conceptual Framework .................................. 3837 3.2.1 Consuming for Social Status (Status Consumption) ........................................... 4039 3.2.2 Consuming MPEs: Physical Aesthetics, Materialities and Social Distinction. ... 4342 3.4.3 Consuming in Community: Subculture, Brand Community and Social Distinction. ...................................................................................................................................... 5554 3.5 Summary of Discussion ................................................................................................. 67 Chapter 4 Methodology, Research Design and the Study ......................................... 6968 4.1Methodology ............................................................................................................... 7069 ii 4.1.1 Introduction ......................................................................................................... 7069 4.1.2 The Method.......................................................................................................... 7170 4. 2 Research Design and Data Source ............................................................................ 7372 4.2.1 The Participants and their Role in Consuming MPEs ......................................... 7372 4.2.2 Field Work and Data Collection .......................................................................... 7473 4.2.3 Data Analysis ....................................................................................................... 8479 4.3 The Study Sites........................................................................................................... 9186 4.3.1 Selection and Importance of the Study ................................................................ 9286 4.3.2 Breakfast Point. ................................................................................................... 9489 4.3.3 Harrington Grove ............................................................................................. 110102 4.4 Conclusion .............................................................................................................. 117108 Chapter 5 Self-Motivation, Developers and Government’ Role ............................ 118109 5.1 Self-Motivation ...................................................................................................... 120111 5.1.1Motivation by Self-Governance ....................................................................... 121111 5.1.2 Encouraged by Family and Friends’ Experience ............................................. 125115 5.2 The Role of Developers in Motivating Prospective Buyers ................................... 126116 5.2.1 Marketing and Advertising .............................................................................. 126117 5.2.2 Information to Prospective Buyers .................................................................. 130121 5.2.3 Community Associations ................................................................................. 135125 5.2.4 Buyers Perception of Developers Role: Back to Motivation .......................... 139129 5.3 Conclusion .............................................................................................................. 141131 Chapter 6 Consuming MPEs, Experience from the Field. .................................... 145134 6.1Consuming the Material Affordances of the Estates ............................................... 146134 6.1.1 Size of Block ................................................................................................... 146135 6.1.2 Proximity ......................................................................................................... 148137 6.2 Conspicuous Buyers and Proud Residents, how Residents of Breakfast Point and Harrington Grove Perceive their experience on the Estates. ........................................ 148137 iii 6.2 Distinctive Lifestyle, Imagined or Real? How Resident Consume the Space and Place in MPEs. ....................................................................................................................... 154143 6.2.1 Lifestyle, and Self-Identity in MPEs ............................................................... 155143 6.2.2 Exclusivity, Social Distinction and the Sense of Place in Breakfast Point and Harrington Grove ...................................................................................................... 158146 6.2.3 Taste, Consumption and MPEs ....................................................................... 160148 6.3 Conclusion .............................................................................................................. 162150 Chapter 7 Social Distinction through the Club Culture and the Brand Subculture 165152 7.1 Residents, Clubs and Consumer Community ......................................................... 166153 7.2 MPEs, Brand Community and Consumer Culture ................................................. 170157 7.3 Conclusion .............................................................................................................. 175161 Chapter 8 Conclusion: Social Distinction and the Consumption of MPEs ......... 177163 8.1 Introduction ............................................................................................................ 177163 8.1.1 Chapters Summary and Contribution to the Study .......................................... 178164 8.2 Key Findings .......................................................................................................... 181167 8.2.1 Motivation to buy in Breakfast Point and Harrington Grove .......................... 182168 8.2.2 Marketing and proliferating of MPEs .............................................................. 185171 8.2.3 How Consumers Consume the Social and Physical spaces of the MPE Concept? .................................................................................................................................. 187172 8.2.4 Consuming MPEs: Social and Cultural Impact. .............................................. 188174 8.2.5 Conclusion ....................................................................................................... 190175 8.3 Limitations of this Study and Recommendations for Further Research ................ 192178 Reference list .................................................................................................................. 194179 Appendices ................................................................................................................... 232216 iv List of Figures Figure 2.1 Daceyville Concept plan circa 1918 Figure 2.2 Marketing materials for Daceyville land release in 1926 Figure 4.2 Mind mapping for themes interconnection Figure 4.3 Signboard on the entry of breakfast Point Figure 4.4 map of Breakfast Point Figure 4.5 Satellite view of Breakfast Point Figure 4.6 Symbolic fences in Breakfast Point Figure 4.7 Breakfast Point, Fenced but not gated Figure 4.8 Mixed use development in Breakfast Point Figure 4.9 Multi-storey building, Breakfast Point Figure 4.10 Breakfast Point, the Country Club Figure 4.11 Two community