SPONSORSHIP PROPOSAL JANUARY 2015 In collaboration with GEOFF THOMAS This year it is ten years since I was told that my chronic myeloid leukaemia was in remission and since then I have dedicated my me to helping more people survive blood cancer. By suppor6ng London 2 Paris: Inspiring the Revoluon you can help the 30,000 people who are being diagnosed with blood cancer every year in this country. I owe my life to Professor Charlie Craddock and his team of clinicians who operate in the Centre for Clinical Haematology at the Queen Elizabeth Hospital in Birmingham and I now want to raise money to support them as I know it will help save the lives of others. LONDON 2 PARIS: INSPIRING THE REVOLUTION 2 GEOFF’S STORY Geoff had a very In 2003 he was diagnosed with successful football chronic myeloid leukaemia and career leading given just three months to live Crystal Palace to the FA Cup Final in 1990 and winning 9 caps for England Later that year Geoff won the In 2005, following a stem Helen Rollason cell transplant from his award at the BBC sister Kay and treatment by In 2014 Geoff returned as Patron of Cure Sports Personality Professor Charlie Craddock Leukaemia to help raise £2million in 2 of the Year for his Geoff was declared in years for the doctors and nurses who achievement & remission and 3 months helped his life so that other paents can fundraising later he completed all 21 benefit from their life-saving work. stages of the Tour de France LONDON 2 PARIS: INSPIRING THE REVOLUTION 3 CURE LEUKAEMIA Founded in 2003 by Professor Charlie Craddock, Cure Leukaemia helps to bring pioneering drug and transplant treatments to blood cancer paents throughout the Midlands. The charity helps finance the world class Centre for Clinical Haematology at Queen Elizabeth Hospital in Birmingham, to fund life-saving clinical trials to treat paents with blood cancer who have exhausted standard treatment opons. To date, Cure Leukaemia has helped to treat over 4000 paents by leveraging over £23m worth of revoluonary drugs and funding crucial research nurses to administer these trials. “The me is now for curing blood cancer.” Professor Charlie Craddock Professor Craddock said, “Geoff has been an inspiraon to both paents and clinicians ever Cure Leukaemia co-founder since his transplant ten years ago through his selfless work to increase treatment opons for blood cancer paents. It is a huge privilege to be working with him again to maximise curave opons for paents from across the whole of the West Midlands. The me is now for curing blood cancer. We know from experience that large numbers of paents are responding to these new treatments so this is the me to invest in clinical trial teams.” LONDON 2 PARIS: INSPIRING THE REVOLUTION 4 CURE LEUKAEMIA Each rider taking part in London 2 Paris: inspiring the Revoluon is being asked to raise £1,500 for Cure Leukaemia. With this fundraising and sponsorship the event could raise in excess of £500,000 for Cure Leukaemia. With the relaonship the charity has with the “When I heard about the opportunity to Pharmaceucal companies this would be worth increase the amount of work carried out by the Centre where I was treated and in £5million in potenally life –saving drug the process extend access to life-saving Treatments for leukaemia paents. therapies for people who are in the same posion as I was a decade ago, I was determined to do something to make a significant difference.” Geoff Thomas Cure Leukaemia Patron LONDON 2 PARIS: INSPIRING THE REVOLUTION 5 BIRMINGHAM, LET’S CURE LEUKAEMIA In the summer of 2014 the ‘Birmingham, let’s cure leukaemia’ campaign in collaboraon with the University of Birmingham with the aim to help the city find a cure for all blood cancers within the next 30 years. The collaboraon was launched to raise funds to support University of Birmingham researcher and co-founder of Cure Leukaemia, Professor Charlie Craddock and his teams based in the Centre for Clinical Haematology at the Queen Elizabeth Hospital and across the West Midlands, to connue their work to deliver ground-breaking new therapies to leukaemia paents across the region. The University helped recruit runners for the Bupa Great “The University’s facilies, research and infrastructure are Birmingham Run in 2014 and will be working closely with the integral to all the work we do at the Centre for Clinical charity for London 2 Paris: Inspiring the Revoluon. Haematology so their collaboraon with Cure Leukaemia to help increase fundraising too is fantasc.” Professor Charlie Craddock Professor of Haemato-oncology at the University of Birmingham LONDON 2 PARIS: INSPIRING THE REVOLUTION 6 CELEBRITY CYCLISTS IN TEAM REVOLUTION “Geoff’s a fighter and a leader “It’s a brilliant event to be a and that’s why he’s an part of for a fantasc cause inspiraon. I’d recommend and Geoff is an inspiraon to London 2 Paris to anyone.” us all.” JOHN SALAKO AIDY BOOTHROYD CRYSTAL PALACE 1986-95 ENGLAND U-20 MANAGER “ It is a great cause and I look MARK BRIGHT forward to joining Geoff and the rest CRYSTAL PALACE 1986-92 of Team Revoluon later this year for what I’m sure will be a memorable ride to Paris. Geoff is an inspiraonal man and I am proud to be a part of his team.” JILL DOUGLAS GEORGE LINEKER BBC PRESENTER LEUKAEMIA SURVIVOR IAN WRIGHT LONDON 2 PARIS: INSPIRING THE REVOLUTION CRYSTAL PALACE 1985-91 7 MEDIA COVERAGE Eurosport will cover the whole event exclusively with a 30 minute documentary. The equivalent in 2014 was shown 8 6mes and reached an audience of 300,000 per showing. LONDON 2 PARIS: INSPIRING THE REVOLUTION 8 EXISTING PREMIER PARTNERS Catley Lakeman Securies is a partnership formed by TORQ is a Fitness Consultancy. It always has been and always will Russell Catley, Andrew Lakeman and Tom May in be. Their roots are firmly entrenched in Fitness Consultancy, 2008. Catley Lakeman Securies is able to bridge the Coaching and Mountain Biking and this provides them with a gap between wholesaler and buyer and, through unique edge and integrity. They have developed a range of operaonal efficiencies, can do so within the performance nutrion products, including their prominent range instuonal pricing range created for the Symphony of Energy Bars and Drinks, through a need to offer the highest investment plaorm. Whilst it is increasingly common standard of support to the athletes we work with. They crically to see small bouque asset and hedge fund managers analyse every product on the market and take on board their best ulise external sales teams, they believe that it makes features – and then improve upon them – every lile detail - equal sense at the other end of the spectrum. without compromise. The University of Birmingham has collaborated with Cure Leukaemia to help recruit riders and promote the event as part of the ‘Birmingham. Let’s cure leukaemia’ campaign which was launched in the summer of 2014 with an aim to help the city find a cure for all blood cancers within the next 30 years. LONDON 2 PARIS: INSPIRING THE REVOLUTION 9 PREMIER PARTNER MAIN RIGHTS - £30,000 1. Exposure via Eurosport programme 2. Branding on all 300 cycling vests 3. Branding on all support vehicles 4. Logo on all the above and below the line on pre event and event promoonal and adver6sing material. 5. Branding on adverts on Elonex LED sites on M6, M5 & A38 6. Logo to appear with hyperlink on www.L2Prevoluon.com 7. 5 places in Team Revoluon 8. VIP table and branding opportunies at Glynn Purnell event at Villa Park on October 2nd 2015 9. Pre & post event PR opportunies with Geoff Thomas 10. Daily video diary that will be distributed via Cure Leukaemia and L2P social media channels. LONDON 2 PARIS: INSPIRING THE REVOLUTION 10 ELONEX OUTDOOR MEDIA As part of your sponsorship package you will gain brand exposure on key Elonex adversing sites on the M6, M5 and A38 in Birmingham. A 5 month campaign would reach an audience of 40 million at a value of over £330,000 LONDON 2 PARIS: INSPIRING THE REVOLUTION 11 PARTNER PACKAGES RIGHTS - £15,000 1. Lisng as an official partner of London 2 Paris: Inspiring the Revoluon 2. Branding on all 300 cycling vests & support vehicles 3. Exposure on Eurosport Programme 4. Logo on all the above and below the line on pre event and event promoonal and adversing material. 5. Logo to appear with hyperlink on www.L2Prevoluon.com 6. 3 places in Team Revoluon 7. Table at Glynn Purnell event at Villa Park on October 2nd 2015 8. Pre & post event PR opportunies with Geoff Thomas Proudly sponsored by CATLEY LAKEMAN SECURITIES 18th - 22nd June 2015 | www.L2Prevolution.com LONDON 2 PARIS: INSPIRING THE REVOLUTION 12 SOCIAL MEDIA All riders and celebries will be encouraged to tweet pictures and comments to @L2Prevoluon and @cureleukaemia pre event and during the ride. The possible reach is detailed below: 1. Ian Wright – 969,000 followers 2. Mark Bright – 86,000 followers 3. George Lineker – 81,000 followers 4. Geoff Thomas – 15,000 followers LONDON 2 PARIS: INSPIRING THE REVOLUTION 13 LONDON 2 PARIS: INSPIRING THE REVOLUTION FOR MORE INFORMATION 0121 236 9202 [email protected] www.L2Prevoluon.com @L2Prevoluon /L2Prevoluon2015 LONDON 2 PARIS: INSPIRING THE REVOLUTION 14 .