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Spectacles If You Don't Already Wear Them, You're Likely to Need Them Eventually; So Learn Some Fascinating Facts About This Indis- Pensable Item of Modern Life

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Spectacles If You Don't Already Wear Them, You're Likely to Need Them Eventually; So Learn Some Fascinating Facts About This Indis- Pensable Item of Modern Life di AaBbCcDdEeFfGgHhliJjKkLIMmNnOoPp 2345 67890&fECES“£%!?0[1 PUBLISHED BY INTERNATIONAL TYPEFACE CORPORATION, VOLUME TEN. NUMBER THREE.SEPT 1983 UPPER AND LOWER CASE. THE INTERNATIONAL JOURNAL OF TYPOGRAPHICS Thoughts "The way to simplicity is hard labor, VOLUME TEN, NUMBER THREE. SEPTEMBER, 1983 but it must never seem like hard labor." EDITOR: EDWARD GOTTSCHALL ART DIRECTOR: BOB FARBER "There are three kinds of memory: EDITORIAL DIRECTORS: AARON BURNS, EDWARD RONDTHALER ASSOCIATE EDITOR: MARION MULLER visual, aural, and memory of the fingers. ASSISTANT EDITOR: JULIET TRAVISON CONTRIBUTING EDITOR: ALLAN HALEY Mine was visual and performed best RESEARCH DIRECTOR: RHODA SPARBER LUBALIN BUSINESS MANAGER: JOHN PRENTKI while playing, when I would actually ADVERTISING/PRODUCTION MANAGER: HELENA WALLSCHLAG ASSISTANT ART DIRECTOR: ILENE MEHL see the printed music and turn the ART/PRODUCTION: TERRI BOGAARDS, SID TIMM SUBSCRIPTIONS: ELOISE COLEMAN pages in my mind." U&LC (ISSN 0362 6245) IS PUBLISHED QUARTERLY BY INTERNATIONAL TYPE- FACE CORPORATION, 2 DAG HAMMARSKJOLD PLAZA, NEW YORK, N.Y. 10017. A JOINTLY OWNED SUBSIDIARY OF LUBALIN BURNS & CO., INC. AND PHOTO- "I was determined not to marry. My LETTERING, INC. U.S. SUBSCRIPTION RATES $10 ONE YEAR: FOREIGN SUBSCRIP- TIONS, 515 ONE YEAR: U.S. FUNDS DRAWN ON U.S. BANK. FOREIGN AIR MAIL long experience with women proved SUBSCRIPTIONS-PLEASE INQUIRE. SECOND-CLASS POSTAGE PAID AT FARM- INGDALE, N.Y. 11735 AND NEW YORK, N.Y. POSTMASTER: SEND ADDRESS to me that a lover has the advantage; CHANGES TO U&LC, SUBSCRIPTION DEPARTMENT, 866 SECOND AVENUE, NEW YORK, N.Y. 10017. he shows himself to the object of his ITC FOUNDERS: love in the best light and only at AARON BURNS, PRESIDENT EDWARD RONDTHALER. CHAIRMAN EMERITUS HERB LUBALIN, EXECUTIVE VICE PRESIDENT 1970-1981 moments chosen by himself He ITC OFFICERS 1983: need stay with her neither too long GEORGE SOHN, CHAIRMAN AARON BURNS, PRESIDENT nor too little; his courtship can EDWARD GOTTSCHALL, EXECUTIVE VICE PRESIDENT BOB FARBER, SENIOR VICE PRESIDENT remain fresh, he sends her flowers at JOHN PRENTKI, SENIOR VICE PRESIDENT AND GENERAL MANAGER EDWARD BENGUIAT, VICE PRESIDENT the right time. He succeeds by being MICROFILM COPIES OF U&LC MAY BE OBTAINED FROM MICRO PHOTO DIVISION, discreet, and, whenever the right BELL & HOWELL OLD MANSFIELD ROAD, WOOSTER, OH 44691 moment comes, passionate. Wow look at the fate of a husband. In this issue: He is always around even if she Thoughts wants to see less of him. Or else he is Comments on Labor and Love by noted pianist Arthur never home when she needs him Rubinstein. Page 2 most. Perhaps he snores at night, or looks tired and disheveled in the Editorial morning, or has bad bathroom man- It will all be resolved. Some reassuring observations on the ners. He has to share with her her eventual synthesis of personal creativity and computer tech- worries, make her share his own; nology. Page 3 they have to discuss money matters, The Kalishes the cost of living, children, servants, A story of life imitating art... and art that imitates no one. etc. I see love and married life in Page 4 this way." Arthur Rubinstein, MY MANY YEARS Mechanimals, II The most amazing creations since Genesis—Murray Tinkel- man returns with a new flock of mechanimals. Page 8 Feliks Topolski Steven Heller continues his chronicle of satiric art with a perceptive account of the life, the philosophy and the work of this Polish-born artist. Page 12 Typographic Milestones: Morris Fuller Benton To provide a link with the past, this new feature will review the lives and contributions of our foremost type designers. Page 16 The Subject Is Spectacles If you don't already wear them, you're likely to need them eventually; so learn some fascinating facts about this indis- pensable item of modern life. Page 20 Reportfrom Technopolis - A review of the up-to-the-minute automating devices and sys- tems that will affect everyone in graphic communications. Page 22 Puzzle: Once Upon a Time The search is on for authors' names, but Arthur Conan Doyle, alas, is not here to help. Page 24 COLOPHON PAGE NO. What's Newfro•ITC: ITC Weidemann"' ITC AMERICAN TYPEWRITER® 41 ITC BENGUIAT. CONDENSED 46 This typeface design, created for Bible printing has been ITC BERKELEY OLDSTYLE 9 39 converted for contemporary use. Originally called Biblica, ITC BOOKMAN 8 8-11 FTC has conserved its legibility and economy, and given it the ITC CASLON NO. 224' 40 ITC CENTURY® 12-15 name of its originator, Professor Kurt Weidemann. Page 26 ITC CHELTENHAM' CONDENSED FRONT COVER ITC CLEARFACE 8 36 Masks of Mexico ITC CUSHING8 12, 44 ITC ERAS• 40 Mysteries, myths, magic and meaning of Mexican masks, ITC FENICE. 38 revealed in eight exotic color pages. Page 36 ITC FRANKLIN GOTHIC® 39 ITC GALLIARD" 4-7 An Alphabet that Started with "T" ITC GARAMOND" BACK COVER ITC GARAMOND" CONDENSED 24, 25 How a personal logo inspired a design for a whole alphabet. ITC KABEL. 41 Page 45 ITC KORINNA8 20, 21, 38 ITC LUBALIN GRAPH® 36, 45 Beer Case, Lower Case ITC NEW BASKERVILLE" 36-42 ITC NEWTEXT" 2 A designer presses a public nuisance into respectable service. ITC QUORUM. 36 ITC SERIF GOTHIC® 36, 37 Page 46 ITC SOUVENIR. 40, 42 ITC TIFFANY 34, 35 This issue of Uffic was mailed to 210,000 readers: 172,000 in the United States and ITC WEIDEMANN" 2, 3, 26-33 Canada, and 38,000 abroad. It will be read by over 700,000 people. ITC ZAPF BOOK. 36 ITC ZAPF INTERNATIONAL. 22, 23 MASTHEAD SET IN ITC NEWTEXT. (REDUCED). TABLE OF CONTENTS SET IN ITC WEIDEMANN." THOUGHTS SET IN ITC WEIDEMANN.. COLOPHON SET IN ITC FRANKLIN GOTHIC.. 3 Editorial ialectic and Design his Hegelian concept applies to all of D life—to politics and to economics to law and to ethics, to science and religion, and to art. ome of the current shock being encountered by artists and designers is noth- ing more than dialectic at work. In our dy- namic society, periods of harmony, tranquil periods when dialectic clash is muted, are static pauses, periods of little change or growth. ialectic is a process of change ramatic evidence of dialectic whereby an entity (thesis) is transformed forces in graphic design is in the effects of into its opposite (antithesis) and preserved bits and bytes, electronic pens and lasers, hard- and extended by a blending of thesis and ware and software, upon art and design, crea- antithesis into a higher form, synthesis. tivity and productivity, talent and thinking. truggle, history and Hegel tell us, is the law of growth. Change is the cardinal principle of life. Nothing great in life is accom- plished without passion. The great artists and designers of tomorrow will be those who can passionately embrace both the thesis of personal creativity and the antithesis of computer-enhanced tools to reach new and higher esthetic levels; a new synthesis that in turn will be a thesis to another generation and the platform for the next round in the dialectical evolution of esthetics. THIS PAGE WAS SET IN ITC WEIDEMANN . 4 Lionel Kalish Doll's Head,Yellow Vase,1981. Oil on canvas.28x32."Courtesy: Galerie Brusberg, Berlin. IETHE(AilsEERis A story of life imitating art ...and art that imitates no one Muriel Kalish Nude With Boston Terrier, 1983. Oil on canvas. 40x48." 5 stuck on legs; human and animal forms botanical and.animal forms are explicit to be seen and felt emotionally, and Lionel Kalish, the illustrator, is familiar to words don't make them better or worse. people in thegraphic arts, and his work has were flat and undimensional. She and convincing, and her architectural wanted things to look better and more details are all in correct perspective. Only your eyes tell you the truth..." appeared frequently in issues of Uelc. Now Such statements sum up Muriel's we thought it would be interesting for our correct, and rather than setting off for But it is the sum total of her paintings— art classes, she proceeded to study the the strange juxtapositions of objects, philosophy and motivation. readers to become acquainted with Lionel When you see Lionel's and Muriel's Kalish, the painter, and his wife Muriel, masters on her own. Even her taste in the sublime light and the mysterious mentors showed she was no innocent. plots of her pictures that make them paintings side-by-side, it is almost im- who also paints—and to know the romantic possible to believe that they work story of their careers. She studied Memling, Holbein, haunting and inexplicably important. Rembrandt, and the like, for guidance. She has no patience with people who independently. (Muriel's figures could • sit convincingly in Lionel's landscapes.) -------04-<CD1 Her current work demonstrates that try to explain or want her to explain her But Lionel assures us that they do not In the wonderful American fantasy she learned her lessons well. Her fig- pictures and their symbolism."I don't movies of the '30s and '40s, there was ures are exquisitely modeled; her want to be understood... paintings are even share a studio in the house, but always an obligatory magical moment when the fortunes of the hero and/or heroine were precipitously turned around. The awkward, diffident ship- ping clerk is discovered to be a genius playwright, with a prize-winning script in his back pocket. The prim, conscien- tious secretary, flings off her horn- rimmed glasses and proves she can sing, dance and act without ever having had a lesson in her life. They join forces, produce a hit show, marry and live happily ever after.
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