UNIKOM Gilang Ramadhan Putra 6. Daftar Isi.Pdf

DAFTAR ISI LEMBAR PENGESAHAN ......................................................................... i LEMBAR PERNYATAAN ORISINALITAS ............................................ ii KATA PENGANTAR ................................................................................. iii ABSTRAK ................................................................................................... iv ABSTRACT ................................................................................................... v DAFTAR ISI ................................................................................................ vi DAFTAR GAMBAR .................................................................................... x DAFTAR TABEL ........................................................................................ xiii DAFTAR LAMPIRAN................................................................................. xiv BAB I. PENDAHULUAN ........................................................................... I.1 Latar Belakang Masalah ......................................................................... 1 I.2 Identifikasi Masalah ................................................................................ 5 I.3 Rumusan Masalah ................................................................................... 6 I.4 Batasan Masalah ..................................................................................... 6 I.5 Tujuan & Manfaat Perancangan ............................................................. 6 I.5.1 Tujuan Perancangan ............................................................................ 6 I.5.2 Manfaat Perancangan .......................................................................... 7 BAB II. PERKEMBANGAN DESAIN KOSTUM KAMEN RIDER ERA SHOWA - REIWA........................................................................................ II.1 Kamen Rider .......................................................................................... 8 II.1.1 Era Showa ........................................................................................... 9 II.1.2 Era Heisei ........................................................................................... 10 II.1.2.1 Heisei Phase 1................................................................................... 10 II.1.2.2 Heisei Phase 2................................................................................... 11 II.1.3 Era Reiwa ........................................................................................... 13 II.2 Desain Kostum Kamen Rider ................................................................ 13 II.2.1 Desain Kostum Kamen Rider Era Showa .............................................. 13 II.2.1.1 Kamen Rider Ichigo & Nigo .............................................................. 14 vi II.2.1.2 Kamen Rider V3 ................................................................................ 15 II.2.1.3 Kamen Rider X ................................................................................... 16 II.2.1.4 Kamen Rider Amazon ........................................................................ 17 II.2.1.5 Kamen Rider Stronger ........................................................................ 18 II.2.1.6 Kamen Rider Skyder .......................................................................... 19 II.2.1.7 Kamen Rider Super-1 ......................................................................... 20 II.2.1.8 Kamen Rider ZX ................................................................................ 21 II.2.1.9 Kamen Rider Black............................................................................. 22 II.2.1.9.1 Kamen Rider Black RX ................................................................... 23 II.2.2 Desain Kostum Kamen Rider Era Heisei ............................................. 24 II.2.2.1 Kamen Rider Kuuga ........................................................................... 25 II.2.2.2 Kamen Rider Agito ............................................................................. 26 II.2.2.3 Kamen Rider Ryuki ............................................................................ 27 II.2.2.4 Kamen Rider 555 ................................................................................ 28 II.2.2.5 Kamen Rider Blade............................................................................. 29 II.2.2.6 Kamen Rider Hibiki ............................................................................ 30 II.2.2.7 Kamen Rider Kabuto .......................................................................... 31 II.2.2.8 Kamen Rider Den-O ........................................................................... 32 II.2.2.9 Kamen Rider Kiva .............................................................................. 33 II.2.2.10 Kamen Rider Decade ........................................................................ 34 II.2.2.11 Kamen Rider W ................................................................................ 35 II.2.2.12 Kamen Rider OOO ........................................................................... 36 II.2.2.13 Kamen Rider Fourze ......................................................................... 37 II.2.2.14 Kamen Rider Wizard ........................................................................ 38 II.2.2.15 Kamen Rider Gaim ........................................................................... 39 II.2.2.16 Kamen Rider Drive ........................................................................... 40 II.2.2.17 Kamen Rider Ghost .......................................................................... 41 II.2.2.18 Kamen Rider Ex-Aid ........................................................................ 42 II.2.2.19 Kamen Rider Build ........................................................................... 43 II.2.2.20 Kamen Rider Zi-O ............................................................................ 44 II.3 Desain Kostum Kamen Rider Era Reiwa ................................................. 45 II.3.1 Kamen Rider Zero One .......................................................................... 45 vii II.3 Analisis Objek ....................................................................................... 46 II.3.1 Studi Literatur ..................................................................................... 46 II.3.2 Kuisioner Pengetahuan Masyarakat Tentang Kamen Rider ............... 47 II.4 Resume .................................................................................................. 52 II.5 Solusi Perancangan ................................................................................ 53 BAB III. STRATEGI PERANCANGAN & KONSEP DESAIN ................. III.1 Khalayak Sasaran .................................................................................. 54 III.1.2 Demografis ........................................................................................ 54 III.1.3 Geografis ............................................................................................ 54 III.1.4 Psikografis ......................................................................................... 55 III.1.5 Consumer Insight ............................................................................... 55 III.1.6 Consumer Jurney .............................................................................. 56 III.2 Strategi Perancangan ............................................................................. 58 III.2.1 Tujuan Komunikasi ............................................................................ 58 III.2.2 Pendekatan Komunikasi ..................................................................... 59 III.2.2.1 Pendekatan Visual .......................................................................... 59 III.2.2.2 Pendekatan Verbal .......................................................................... 60 III.2.3 Mandatory .......................................................................................... 60 III.2.4 Materi Pesan ...................................................................................... 61 III.2.5 Gaya Bahasa ...................................................................................... 62 III.2.6 Strategi Kreatif ................................................................................... 62 III.2.6.1 Konten Media .................................................................................. 63 III.2.6.2 Visualisasi ....................................................................................... 63 III.2.6.3 Copywriting .................................................................................... 64 III.2.7 Strategi Media .................................................................................... 64 III.2.7.1 Media Utama ................................................................................... 65 III.2.7.2 Media Pendukung............................................................................ 65 III.2.8 Strategi Distribusi Dan Waktu Penyebaran Media ............................. 68 III.2.8.1 Lokasi Penyebaran Media Utama .................................................... 68 III.2.8.2 Lokasi Penyebaran Media Pendukung ............................................ 69 III.2.8.3 Waktu Penyebaran Media ............................................................... 69 viii III.3 Konsep Visual ......................................................................................

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