DAFTAR ISI
LEMBAR PENGESAHAN ...... i LEMBAR PERNYATAAN ORISINALITAS ...... ii KATA PENGANTAR ...... iii ABSTRAK ...... iv ABSTRACT ...... v DAFTAR ISI ...... vi DAFTAR GAMBAR ...... x DAFTAR TABEL ...... xiii DAFTAR LAMPIRAN...... xiv
BAB I. PENDAHULUAN ...... I.1 Latar Belakang Masalah ...... 1 I.2 Identifikasi Masalah ...... 5 I.3 Rumusan Masalah ...... 6 I.4 Batasan Masalah ...... 6 I.5 Tujuan & Manfaat Perancangan ...... 6 I.5.1 Tujuan Perancangan ...... 6 I.5.2 Manfaat Perancangan ...... 7
BAB II. PERKEMBANGAN DESAIN KOSTUM KAMEN RIDER ERA SHOWA - REIWA...... II.1 Kamen Rider ...... 8 II.1.1 Era Showa ...... 9 II.1.2 Era Heisei ...... 10 II.1.2.1 Heisei Phase 1...... 10 II.1.2.2 Heisei Phase 2...... 11 II.1.3 Era Reiwa ...... 13 II.2 Desain Kostum Kamen Rider ...... 13 II.2.1 Desain Kostum Kamen Rider Era Showa ...... 13 II.2.1.1 Kamen Rider Ichigo & Nigo ...... 14
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II.2.1.2 Kamen Rider V3 ...... 15 II.2.1.3 Kamen Rider X ...... 16 II.2.1.4 Kamen Rider Amazon ...... 17 II.2.1.5 Kamen Rider Stronger ...... 18 II.2.1.6 Kamen Rider Skyder ...... 19 II.2.1.7 Kamen Rider Super-1 ...... 20 II.2.1.8 Kamen Rider ZX ...... 21 II.2.1.9 Kamen Rider Black...... 22 II.2.1.9.1 Kamen Rider Black RX ...... 23 II.2.2 Desain Kostum Kamen Rider Era Heisei ...... 24 II.2.2.1 Kamen Rider Kuuga ...... 25 II.2.2.2 Kamen Rider Agito ...... 26 II.2.2.3 Kamen Rider Ryuki ...... 27 II.2.2.4 Kamen Rider 555 ...... 28 II.2.2.5 Kamen Rider Blade...... 29 II.2.2.6 Kamen Rider Hibiki ...... 30 II.2.2.7 Kamen Rider Kabuto ...... 31 II.2.2.8 Kamen Rider Den-O ...... 32 II.2.2.9 Kamen Rider Kiva ...... 33 II.2.2.10 Kamen Rider Decade ...... 34 II.2.2.11 Kamen Rider W ...... 35 II.2.2.12 Kamen Rider OOO ...... 36 II.2.2.13 Kamen Rider Fourze ...... 37 II.2.2.14 Kamen Rider Wizard ...... 38 II.2.2.15 Kamen Rider Gaim ...... 39 II.2.2.16 Kamen Rider Drive ...... 40 II.2.2.17 Kamen Rider Ghost ...... 41 II.2.2.18 Kamen Rider Ex-Aid ...... 42 II.2.2.19 Kamen Rider Build ...... 43 II.2.2.20 Kamen Rider Zi-O ...... 44 II.3 Desain Kostum Kamen Rider Era Reiwa ...... 45 II.3.1 Kamen Rider Zero One ...... 45
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II.3 Analisis Objek ...... 46 II.3.1 Studi Literatur ...... 46 II.3.2 Kuisioner Pengetahuan Masyarakat Tentang Kamen Rider ...... 47 II.4 Resume ...... 52 II.5 Solusi Perancangan ...... 53
BAB III. STRATEGI PERANCANGAN & KONSEP DESAIN ...... III.1 Khalayak Sasaran ...... 54 III.1.2 Demografis ...... 54 III.1.3 Geografis ...... 54 III.1.4 Psikografis ...... 55 III.1.5 Consumer Insight ...... 55 III.1.6 Consumer Jurney ...... 56 III.2 Strategi Perancangan ...... 58 III.2.1 Tujuan Komunikasi ...... 58 III.2.2 Pendekatan Komunikasi ...... 59 III.2.2.1 Pendekatan Visual ...... 59 III.2.2.2 Pendekatan Verbal ...... 60 III.2.3 Mandatory ...... 60 III.2.4 Materi Pesan ...... 61 III.2.5 Gaya Bahasa ...... 62 III.2.6 Strategi Kreatif ...... 62 III.2.6.1 Konten Media ...... 63 III.2.6.2 Visualisasi ...... 63 III.2.6.3 Copywriting ...... 64 III.2.7 Strategi Media ...... 64 III.2.7.1 Media Utama ...... 65 III.2.7.2 Media Pendukung...... 65 III.2.8 Strategi Distribusi Dan Waktu Penyebaran Media ...... 68 III.2.8.1 Lokasi Penyebaran Media Utama ...... 68 III.2.8.2 Lokasi Penyebaran Media Pendukung ...... 69 III.2.8.3 Waktu Penyebaran Media ...... 69
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III.3 Konsep Visual ...... 71 III.3.1 Format Desain ...... 71 III.3.2 Layout ...... 72 III.3.3 Tipografi ...... 73 III.3.4 Ilustrasi ...... 74 III.3.4.1 Studi Karakter ...... 74 III.3.5 Warna ...... 76
BAB IV. MEDIA DAN TEKNIS PRODUKSI ...... IV.1 Teknis Produksi ...... 78 IV.1.1 Proses Produksi ...... 79 IV.2 Konsep Media dan Desain ...... 82 IV.2.1 Media Utama ...... 82 IV.2.2 Media Pendukung ...... 89 IV.2.2 Media Promosi ...... 89 IV.2.2 Media merchandise ...... 92
BAB V. KESIMPULAN DAN SARAN ...... V.1 Kesimpulan ...... 97 V.2 Saran ...... 97
DAFTAR PUSTAKA ...... 98 LAMPIRAN ...... 100 SURAT KETERANGAN PERSETUJUAN PUBLIKASI ...... 116 RIWAYAT HIDUP ...... 117
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