Naomi Campbell and Fashion for Relief Celebrate the Launch of YOOX.COM in China

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6 November 2012 ELLECHINA.COM (China) Translation: Naomi Campbell and Fashion For Relief Celebrate the Launch of YOOX.COM in China To celebrate the launch of YOOX.CN in China, YOOX and Fashion For Relief have teamed up with some of the biggest names in the fashion world to create a capsule collection of t-shirts celebrating ‘The Middle Kingdom’, with proceeds going to Save the Children’s ongoing work in China. 6 T shirts - 6 designers – one theme – China: internationally renowned brands and Chinese designers 3.1 Phillip Lim, Dolce & Gabbana, Masha Ma, Moschino, Qiu Hao and Fashion For Relief put their creativity to work, creating 6 unique, one-off designs for a special T-shirt collection sold exclusively on YOOX.CN. All proceeds from the sales of the T-shirts will go to Save the Children. To celebrate this stylish initiative fashion addicts world-wide can enjoy an exclusive photo-shoot and video interview with Naomi Campbell, as well as pick up insider fashion tips from the Supermodel thanks to Naomi’s Star Dream Box. Founded by Naomi Campbell in 2005, Fashion For Relief aims to mobilize the fashion industry in support of humanitarian causes, organizing events involving international stars around the world and raising millions of dollars for trusted charities to help people in need. Naomi states: “China is now one of the most popular creative spot in the world… more and more fashion lovers are now gathering in China. Fashion For Relief will make something different for Chinese and children, which is the most important to me.” The 6 special edition tees will be available exclusively on YOOX.COM and YOOX.CN from the end of October. .

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