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Social Media Toolkit California State of Mind: The Legacy of Pat Brown 86 minute documentary directed by Sascha Rice

Please utilize this social media toolkit as resource in your online promotion of California State of Mind: The Legacy of Pat Brown the acclaimed documentary. The kit below can be used as an addendum or template for your online and social media promotion efforts surrounding your station’s airings of California State of Mind: The Legacy of Pat Brown.

For questions, please contact: Hilary Armstrong, [email protected]

USEFUL LINKS

Please feel free to use these in any/all social media promotion of California State of Mind: The Legacy of Pat Brown to enhance web traffic and SEO.

Website : http://www.patbrowndocumentary.com

Press Kit PDF: http://blogs.kqed.org/pressroom/files/2012/04/CA-State-of-Mind_Press-Kit.pdf

Promo: http://www.youtube.com/watch?v=A_gXqRp1kQs

Trailer: http://patbrowndocumentary.com/trailer/index.html

Facebook: http://www.facebook.com/pages/California-State-of-Mind-The-Legacy-of-Pat-Brown/73042596755

YouTube: http://www.youtube.com/channel/UCoYFnp_qC1lIdeobuWe3J7A (more links below)

Pressroom*: http://blogs.kqed.org/pressroom/2012/03/12/california-state-of-mind-the-legacy-of-pat-brown/ *Pressroom has press release text, photos (click twice to get to high-res images), and links to the press kit and station article PDFs.

SOCIAL MEDIA

Update your Facebook and Twitter pages with new California State of Mind: The Legacy of Pat Brown related posts three times per week, then daily leading up to broadcast. Include a link to the :30 second promo, photos, facts about Pat Brown and/or links to the local reviews.

Suggested posts: • 2 Days Prior to premiere: Two more days until [CITY] debut of California State of Mind: The Legacy of Pat Brown on [local station]-TV

• 1 Day Prior: Don’t forget to watch California State of Mind: The Legacy of Pat Brown tomorrow night at [LOCAL AIR TIME] on [local station]

• Premiere Day: TONIGHT! [CITY] debut of California State of Mind: The Legacy of Pat Brown , [LOCAL AIR TIME] on [local station]- TV

• Day After Premiere: Missed the debut California State of Mind: The Legacy of Pat Brown ? Watch it on [DATE] [LOCAL AIR TIME] on [local station]-TV.

Additional Pat Brown TWEETS to use, if desired:

• Did you know? Gov. Pat Brown is known as ‘Godfather of modern California’! Want to learn more about Pat Brown? www.patbrowndocumentary.com

• Did you know? The Brown family has been called the “West Coast Kennedys.” Want to learn more about the Browns? www.patbrowndocumentary.com

• Did you know? Pat Brown built the world’s biggest infrastructure project for its time. Want to learn more? www.patbrowndocumentary.com

• For Father’s Day June 17 - See how father & son, Governors Pat & , have shaped California past and present. Happy Father’s Day! www.patbrowndocumentary.com

Additional Pat Brown FACEBOOK posts to use, if desired:

• Did you know? Governor Pat Brown has been called “the Godfather of modern California” by journalist Tom Brokaw. Brown is known for building California Aqueduct, The Master Plan for Higher Education, Freeways, and fighting for civil rights! Want to learn more about Pat Brown? www.patbrowndocumentary.com

• Did you know? The Brown family has been called the “West Coast Kennedys.” Pat Brown served two terms as Governor, his son Jerry Brown is serving his third term as Governor, and while Pat’s daughter lost her 1994 bid for Governor but served as Treasurer of the state known as the 7 th largest economy in the world. Want to learn more about the Brown Family? www.patbrowndocumentary.com

• Did you know? While in office Pat Brown built the State Water Project and California Aqueduct which was at the time the biggest infrastructure project not just in California, not just in the United States, but in the world. We still rely on the same water infrastructure that we had for 16 million people when Governor Brown was governor for 37 and a half million people today. Want to learn more about Pat Brown? www.patbrowndocumentary.com

YouTube Take advantage of the online California State of Mind: The Legacy of Pat Brown video content that is available to you (trailer, excerpts, :30 promo, slide show of stills) located on the Pat Brown Documentary YouTube channel, to promote the documentary. Post video online through any/all social media channels and encourage follower commentary on the videos

Video Clips Opening of the documentary: http://www.youtube.com/watch?v=fTdQ8AdnMiw

Promo: http://www.youtube.com/watch?v=A_gXqRp1kQs

Excerpt – LBJ/PB Phone Call Clip: http://www.youtube.com/watch?v=UyiBan8UAgM

Slideshow: http://www.youtube.com/watch?v=e4FczAzqnv0

Social Media Contests If feasible, host a California State of Mind: The Legacy of Pat Brown trivia giveaway for your readers (prize is a California State of Mind: The Legacy of Pat Brown poster ), encouraging them to tune in to premiere.

Tweet and Facebook your giveaway trivia questions and ask readers to post their answers to the Facebook page. For best results (ie: higher user participation), pose open-ended questions.

Prizes: Fire of Life Films will provide gorgeous large movie posters as a prize to offer winners for their participation.

Question Examples (open-ended):

· If you could ask former California Governor Edmund G. ‘Pat’ Brown one question, what would it be?

· Who is your favorite Governor?

· What is your favorite accomplishment of Governor Pat Brown and why?

Trivia Examples (answer-based)

QUESTION: Which California Governor was not a college Graduate? A. B. C. Pat Brown D.

ANSWER: C. Pat Brown. Brown went directly to law school from High School because he could not afford a college education. (Arnold Schwarzenegger earned a BA by correspondence from the University of Wisconsin-Superior, where he graduated Business and International Economics. Ronald Reagan earning a Bachelor of Arts degree in economics and sociology from Eureka College. Davis holds a B.A. in history from Stanford University and a J.D. from Columbia Law School .)

QUESTION: Which California Governor started off as a republican? A. Ronald Reagan B. Pat Brown C. Gray Davis D. Jerry Brown

ANSWER: B. Pat Brown. Brown began his political career as republican but he was inspired by Roosevelt and what he was doing during the New Deal to revitalize the economy and he converted to the Democratic Party. . (Ironically, Ronald Reagan was originally a liberal democrat but converted to the Republican party. Both Gray Davis and Jerry Brown are life long democrats .)

QUESTION: Gov. Pat Brown signed into law the Master Plan for Higher Education. How many new schools were opened? A. 2 new state colleges and 1 new university campus. B. 2 new state colleges and 2 new university campuses. C. 3 new state colleges and 2 new university campuses. D. 4 new state colleges and 3 new university campuses.

ANSWER: D. 4 new state colleges were opened and 3 new university campuses were built and several new community colleges. During the next 30 years, the state added none.

Additional Channels of Online Promotion

Newsletter Blurb Does your station send out a regular subscriber-based e-newsletter? If so, we recommend inserting this quick blurb on California State of Mind: The Legacy of Pat Brown into your newsletter:

In the turbulent 1960’s, an ordinary man rose to face extraordinary challenges. In California State of Mind: The Legacy of Pat Brown the premiere account of former Governor Pat Brown’s life, his granddaughter and award-winning Director, Sascha Rice, gives an inside look into political power and into a family dynasty called by some “the West Coast Kennedys.” California has long been a symbol of the American Dream and in this dynamic new documentary an exciting tale of the West comes into focus as the filmmaker wrestles with the inherited optimism of her grandfather's legacy. The documentary takes on startling significance now that his son, Jerry Brown is – again. The film resonates on a national level as Pat Brown, called by Tom Brokaw the “Godfather of modern California,” successfully tackles the same issues that elected officials struggle with today: education, transportation, growth, and water. The documentary gracefully pivots from a tumultuous decade in American history to the contemporary challenges of today. California State of Mind is much more than an examination of the past; it is a potential template for our nation to think about the pressing social problems with Pat Brown’s special brand of can-do optimism, a quality that is sorely missing from today’s political landscape. By viewing this great historical figure through his granddaughter’s eyes and with her unique graphic style and personal point of view, a compelling and entertaining biography powerfully launches Pat Brown’s story into the 21st century. Director Sascha Rice deftly uses home movies, stunning archival footage, and revealing interviews with such notable speakers as Journalist Tom Brokaw, Former Governor Arnold Schwarzenegger, and the late former Secretary of State . The film had a great film festival run with numerous screenings including the prestigious Palm Springs Int’l Film Festival and the film jumped the Rockies-- first with a sold out show in Sun Valley, Idaho, then was a smashing success in the New York at the Paley Center, and was selected to screen at The National Archives in Washington DC. For press photos and additional info visit http://blogs.kqed.org/pressroom/2012/03/12/california-state-of-mind-the-legacy-of- pat-brown/

Blog Post Does your station keep a blog? We recommend updating your station’s blog with at least one dedicated Pat Brown post ahead of your local California State of Mind: The Legacy of Pat Brown premiere date.

Here are some blog topics we recommend (3 – 4 paragraphs max):

• INTERESTING FACTS about Pat Brown

• GREAT QUOTES by and about Pat Brown

• PHOTO SLIDESHOW of stills - “Pat Brown is coming to town!”

• SOCIAL MEDIA CONTEST

Sample blog post you can use: On [DATE & TIME], the highly-acclaimed California State of Mind: The Legacy of Pat Brown premieres! During the most turbulent decade of our time, Governor Pat Brown brought California together to create a Superstate. Told from his granddaughter’s perspective, a dynamic American dream story unfolds in this unique portrait of 'the Godfather of Modern California.' Viewers will be treated to an 86-minute documentary about iconic political figure Edmund G. Pat Brown. The style and content are accessible and meaningful to people of all ages and political backgrounds.

* Be sure to end the blog post by telling readers when/where they can tune in to catch California State of Mind: The Legacy of Pat Brown.

* Always Facebook and Tweet your blog when it posts with a link back to your blog page.

INTERESTING FACTS ABOUT PAT BROWN: • Where did Edmund G. Brown Sr. get that nickname “Pat”? "During his early school years, the nickname was a reference to his passionate -like oratory skills. When he was 12 and selling Liberty Bonds on street corners, he would end his speech with the Patrick Henry quote, "Give me liberty, or give me death!"

• In 1958 Pat Brown won the California gubernatorial race, becoming only the second democrat to hold that office in the twentieth century.

• In this year, 50 years ago Pat Brown defeated then former Vice-President and was elected for his second term as Governor. Pat’s victory earned him the nickname “The Giant Killer.”

MAY POSTS • In this month in 1960, was executed for kidnapping and sexually assaulting a woman years before. Chessman had written a best-selling book from prison and campaigned for clemency, a campaign that gained worldwide attention. Brown, a devout Catholic, had halted an earlier execution at the last minute and asked the Legislature to abolish the death penalty, but his request was rejected. When the execution finally occurred, Brown asked, "Do you suppose anybody thinks this is a better world now?"

JUNE POSTS • In this month in 1958, Pat Brown won the Democratic primary to become his party's nominee for governor. Brown would go on to defeat his opponent U.S. Senator by more than a million votes. • In this month in 1959, Pat Brown finished his first legislative session as governor, often said to be the most productive session of the California Legislature. During those few months, Brown and the Legislature had approved the State Water Project, created a Fair Employment Practices Commission to help combat racial prejudice in hiring, increased aid to public schools, expanded health care for the poor, set groundbreaking standards for air quality and automobile pollution, tightened safety regulations for farm labor trucks, raised disability benefits, and increased unemployment insurance benefits. In his diary the next day Brown wrote, "Legislature has gone home. It was a great session. Many fine things were accomplished." • In this month in 1963, the Legislature approved a fair-housing bill championed by Pat Brown to fight racial discrimination. • (Father’s Day June 17) See how father and son, Governors Pat Brown and Jerry Brown, have shaped California past and present. Happy Father’s Day!”

JULY POSTS • In this month in 1961 the California State University system was founded as part of the Master Plan for Higher Education. As part of the plan 4 new state colleges were opened and 3 new university campuses were built and several new community colleges. During the next 30 years, the state added none.

NOVEMBER POSTS • In this month in 1960, the State Water Project is Born. The Burns-Porter Act, formally known as the California Water Resources Development Bond Act, was placed on the November 1960 ballot. Also known as Proposition One, its chances for passage were unpredictable. Heated and continuous negotiations were still ongoing, with the powerful Met. Water District withholding its endorsement until days before the election. California’s North-South regional rivalry was a strong factor in the election. The Chronicle was among the Project's strongest opponents and urged its readers to vote down the bond issue. On November 8, the Burns-Porter Act was narrowly approved by the slim margin of less than 1% of the vote. Only one northern county supported the proposition--Butte County, site of Oroville Dam. But one fact was certain, construction was soon to begin on what is now the nation's largest state- built water and power development and distribution system, which would forever change the face and future of California.

Sample Blog Post – SOCIAL MEDIA CONTEST

To celebrate the premiere (you can watch a promo here! http://www.youtube.com/watch?v=A_gXqRp1kQs ), we are giving away gorgeous limited run movie posters featuring iconic images from the 1960’s.

To enter, answer the following question correctly on our Facebook page and ALSO send the correct answer with your real name to: ( http://www.facebook.com/pages/California-State-of-Mind-The-Legacy-of-Pat-Brown/73042596755 )

What was the major historic event that happened 3 days before Pat Brown’s first birthday? A. The stock market crash B. San Francisco earthquake & fire C. The start of Prohibition D. The Bombing of Pearl Harbor

You can find out the answer by watching California State of Mind: The Legacy of Pat Brown ! From all correct entries, we will randomly select 3 winners for the poster and tote bag. The deadline to enter this contest is XX. Winners will be notified later that day. Value of poster is $39.99. Catch California State of Mind: The Legacy of Pat Brown on [DATE] at [TIME] on [local station]!

Sample blog post – GREAT QUOTES

[select a quote from below]; On [DATE & TIME], the highly-acclaimed California State of Mind: The Legacy of Pat Brown premieres!

PRESS QUOTES

“There's an oft-repeated theme that the era, not the man, produced Brown's achievements. California still was in a postwar boom. Environmental protection wasn't on the radar. The population was half the current size. Land was cheap. Nonsense. To get anything done in government — then or today — requires a leader. Pat Brown filled the bill. For a California political junkie, it's four stars .”

– George Skelton – LA Times

“A fine documentary. In a time when the smart money has written off the state, an excellent and timely documentary, “California State of Mind—the Legacy of Pat Brown,” recalls the prosperous past and gives us a bit of hope for the problems confronting the late governor’s son, Jerry Brown.”

- Bill Boyarsky, LA Observed

QUOTES FROM PAT BROWN

“We must dare to dream, to do, and to build!” -Gov. Pat Brown, 1960 Convention Speech

“If you have the perseverance and commitment, each one of you can truly enhance the lives of other people, each of you can make a contribution, each of you can make a difference.” -Gov. Pat Brown, 1988 Speech Granddaughter’s Graduation

“Government can’t of course lift up everybody, we’re can’t get rid of death, sickness, hatred and worry, bigotry or any of these things that have existed. But we can provide people with the opportunity, we can equalize the opportunity.” -Gov. Pat Brown Speech

“In the spirit of California’s history then, we are here today to bear a lantern for the future, not carry a torch for the past.” Gov. Pat Brown 2 nd Inaugural Address, January 7, 1963

QUOTES FROM INTERVIEWEES IN THE DOCUMENTARY

“Seeing the world through the lens of Pat Brown is very valuable. And we might learn something and might give us some ideas of how do we deal with the kind of world that we now confront.” Gov. Jerry Brown

“A hundred years from now people will look back at the formation of the modern state of California and in bold print at the front of any of those chapters will be Edmund G. Pat Brown. Pat Brown was the godfather of modern California.” Tom Brokaw

“Pat Brown’s time as governor was a kind of a road map that lead to the issues that we’re still dealing with now.” Tom Brokaw

“He knew that it was obligatory for California to lay down the foundations for the mega state that it was becoming.” Kevin Starr

QUOTES ABOUT PAT BROWN

Arnold Schwarzenegger declared in an official state proclamation Pat Brown has “emerged as a pivotal figure of the 20th Century and helped California become the ‘superstate’ that it is today.”

“I am proud to acknowledge that California, under the great leadership of Pat Brown…has led the march toward the goal of decency and the goal of dignity for every American.” - President Lyndon B. Johnson 1964 (On civil rights)

Pat Brown “moved political mountains…in the most elaborate aqueduct system in the world.” Time Magazine 1959 JUNE