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Social Media Toolkit California State of Mind: the Legacy of Pat Brown 86 Minute Documentary Directed by Sascha Rice

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Social Media Toolkit California State of Mind: the Legacy of Pat Brown 86 Minute Documentary Directed by Sascha Rice Social Media Toolkit California State of Mind: The Legacy of Pat Brown 86 minute documentary directed by Sascha Rice Please utilize this social media toolkit as resource in your online promotion of California State of Mind: The Legacy of Pat Brown the acclaimed documentary. The kit below can be used as an addendum or template for your online and social media promotion efforts surrounding your station’s airings of California State of Mind: The Legacy of Pat Brown. For questions, please contact: Hilary Armstrong, [email protected] USEFUL LINKS Please feel free to use these in any/all social media promotion of California State of Mind: The Legacy of Pat Brown to enhance web traffic and SEO. Website : http://www.patbrowndocumentary.com Press Kit PDF: http://blogs.kqed.org/pressroom/files/2012/04/CA-State-of-Mind_Press-Kit.pdf Promo: http://www.youtube.com/watch?v=A_gXqRp1kQs Trailer: http://patbrowndocumentary.com/trailer/index.html Facebook: http://www.facebook.com/pages/California-State-of-Mind-The-Legacy-of-Pat-Brown/73042596755 YouTube: http://www.youtube.com/channel/UCoYFnp_qC1lIdeobuWe3J7A (more links below) Pressroom*: http://blogs.kqed.org/pressroom/2012/03/12/california-state-of-mind-the-legacy-of-pat-brown/ *Pressroom has press release text, photos (click twice to get to high-res images), and links to the press kit and station article PDFs. SOCIAL MEDIA Update your Facebook and Twitter pages with new California State of Mind: The Legacy of Pat Brown related posts three times per week, then daily leading up to broadcast. Include a link to the :30 second promo, photos, facts about Pat Brown and/or links to the local reviews. Suggested posts: • 2 Days Prior to premiere: Two more days until [CITY] debut of California State of Mind: The Legacy of Pat Brown on [local station]-TV • 1 Day Prior: Don’t forget to watch California State of Mind: The Legacy of Pat Brown tomorrow night at [LOCAL AIR TIME] on [local station] • Premiere Day: TONIGHT! [CITY] debut of California State of Mind: The Legacy of Pat Brown , [LOCAL AIR TIME] on [local station]- TV • Day After Premiere: Missed the debut California State of Mind: The Legacy of Pat Brown ? Watch it on [DATE] [LOCAL AIR TIME] on [local station]-TV. Additional Pat Brown TWEETS to use, if desired: • Did you know? Gov. Pat Brown is known as ‘Godfather of modern California’! Want to learn more about Pat Brown? www.patbrowndocumentary.com • Did you know? The Brown family has been called the “West Coast Kennedys.” Want to learn more about the Browns? www.patbrowndocumentary.com • Did you know? Pat Brown built the world’s biggest infrastructure project for its time. Want to learn more? www.patbrowndocumentary.com • For Father’s Day June 17 - See how father & son, Governors Pat & Jerry Brown, have shaped California past and present. Happy Father’s Day! www.patbrowndocumentary.com Additional Pat Brown FACEBOOK posts to use, if desired: • Did you know? Governor Pat Brown has been called “the Godfather of modern California” by journalist Tom Brokaw. Brown is known for building California Aqueduct, The Master Plan for Higher Education, Freeways, and fighting for civil rights! Want to learn more about Pat Brown? www.patbrowndocumentary.com • Did you know? The Brown family has been called the “West Coast Kennedys.” Pat Brown served two terms as Governor, his son Jerry Brown is serving his third term as Governor, and while Pat’s daughter Kathleen Brown lost her 1994 bid for Governor but served as Treasurer of the state known as the 7 th largest economy in the world. Want to learn more about the Brown Family? www.patbrowndocumentary.com • Did you know? While in office Pat Brown built the State Water Project and California Aqueduct which was at the time the biggest infrastructure project not just in California, not just in the United States, but in the world. We still rely on the same water infrastructure that we had for 16 million people when Governor Brown was governor for 37 and a half million people today. Want to learn more about Pat Brown? www.patbrowndocumentary.com YouTube Take advantage of the online California State of Mind: The Legacy of Pat Brown video content that is available to you (trailer, excerpts, :30 promo, slide show of stills) located on the Pat Brown Documentary YouTube channel, to promote the documentary. Post video online through any/all social media channels and encourage follower commentary on the videos Video Clips Opening of the documentary: http://www.youtube.com/watch?v=fTdQ8AdnMiw Promo: http://www.youtube.com/watch?v=A_gXqRp1kQs Excerpt – LBJ/PB Phone Call Clip: http://www.youtube.com/watch?v=UyiBan8UAgM Slideshow: http://www.youtube.com/watch?v=e4FczAzqnv0 Social Media Contests If feasible, host a California State of Mind: The Legacy of Pat Brown trivia giveaway for your readers (prize is a California State of Mind: The Legacy of Pat Brown poster ), encouraging them to tune in to premiere. Tweet and Facebook your giveaway trivia questions and ask readers to post their answers to the Facebook page. For best results (ie: higher user participation), pose open-ended questions. Prizes: Fire of Life Films will provide gorgeous large movie posters as a prize to offer winners for their participation. Question Examples (open-ended): · If you could ask former California Governor Edmund G. ‘Pat’ Brown one question, what would it be? · Who is your favorite Governor? · What is your favorite accomplishment of Governor Pat Brown and why? Trivia Examples (answer-based) QUESTION: Which California Governor was not a college Graduate? A. Ronald Reagan B. Arnold Schwarzenegger C. Pat Brown D. Gray Davis ANSWER: C. Pat Brown. Brown went directly to law school from High School because he could not afford a college education. (Arnold Schwarzenegger earned a BA by correspondence from the University of Wisconsin-Superior, where he graduated Business and International Economics. Ronald Reagan earning a Bachelor of Arts degree in economics and sociology from Eureka College. Davis holds a B.A. in history from Stanford University and a J.D. from Columbia Law School .) QUESTION: Which California Governor started off as a republican? A. Ronald Reagan B. Pat Brown C. Gray Davis D. Jerry Brown ANSWER: B. Pat Brown. Brown began his political career as republican but he was inspired by Roosevelt and what he was doing during the New Deal to revitalize the economy and he converted to the Democratic Party. (Ironically, Ronald Reagan was originally a liberal democrat but converted to the Republican party. Both Gray Davis and Jerry Brown are life long democrats .) QUESTION: Gov. Pat Brown signed into law the Master Plan for Higher Education. How many new schools were opened? A. 2 new state colleges and 1 new university campus. B. 2 new state colleges and 2 new university campuses. C. 3 new state colleges and 2 new university campuses. D. 4 new state colleges and 3 new university campuses. ANSWER: D. 4 new state colleges were opened and 3 new university campuses were built and several new community colleges. During the next 30 years, the state added none. Additional Channels of Online Promotion Newsletter Blurb Does your station send out a regular subscriber-based e-newsletter? If so, we recommend inserting this quick blurb on California State of Mind: The Legacy of Pat Brown into your newsletter: In the turbulent 1960’s, an ordinary man rose to face extraordinary challenges. In California State of Mind: The Legacy of Pat Brown the premiere account of former Governor Pat Brown’s life, his granddaughter and award-winning Director, Sascha Rice, gives an inside look into political power and into a family dynasty called by some “the West Coast Kennedys.” California has long been a symbol of the American Dream and in this dynamic new documentary an exciting tale of the West comes into focus as the filmmaker wrestles with the inherited optimism of her grandfather's legacy. The documentary takes on startling significance now that his son, Jerry Brown is Governor of California – again. The film resonates on a national level as Pat Brown, called by Tom Brokaw the “Godfather of modern California,” successfully tackles the same issues that elected officials struggle with today: education, transportation, growth, and water. The documentary gracefully pivots from a tumultuous decade in American history to the contemporary challenges of today. California State of Mind is much more than an examination of the past; it is a potential template for our nation to think about the pressing social problems with Pat Brown’s special brand of can-do optimism, a quality that is sorely missing from today’s political landscape. By viewing this great historical figure through his granddaughter’s eyes and with her unique graphic style and personal point of view, a compelling and entertaining biography powerfully launches Pat Brown’s story into the 21st century. Director Sascha Rice deftly uses home movies, stunning archival footage, and revealing interviews with such notable speakers as Journalist Tom Brokaw, Former Governor Arnold Schwarzenegger, and the late former Secretary of State Warren Christopher. The film had a great film festival run with numerous screenings including the prestigious Palm Springs Int’l Film Festival and the film jumped the Rockies-- first with a sold out show in Sun Valley, Idaho, then was a smashing success in the New York at the Paley Center, and was selected to screen at The National Archives in Washington DC. For press photos and additional info visit http://blogs.kqed.org/pressroom/2012/03/12/california-state-of-mind-the-legacy-of- pat-brown/ Blog Post Does your station keep a blog? We recommend updating your station’s blog with at least one dedicated Pat Brown post ahead of your local California State of Mind: The Legacy of Pat Brown premiere date.
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