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Interconnect Full Market Information New York: By The Numbers Did you know? NY Metro 2... … reaches over 43% of the DMA TV Households. … represents over half (51.3%) of the sellable cable households in the market. … exceeds NY Metro 1 Interconnect UE by 9% when DirecTV and Dish are included. Market Snapshot DMA: #1 Measurement: Local People Meter TV HHs: 7,348,620 Total Cable HHs: 6,184,360 ADS HHs: 661,376 NY Metro 2 HHs: 3,172,440 % of Cable Interconnect Universe Estimate % of DMA (NYM1+ NYM2) NY Metro 2 + DirectTV 3,454,404 51.3% 43.1% NY Metro 2 + DirecTV and Dish 3,552,714 NY Metro 1 2,849,210 46.1% 38.8% 3 Qualitative Fast Facts: GENDER RACE 8 5.0 White Male 16.7 Black/AA 52.4 47.6 Asian Female 69.6 Other OCCUPATION EDUCATION 7.3 Prof/Mgr 4.3 30 High School 19.7 White Clr 14.2 31 College Grad Blue Clr Post Grad 43 Other 17.2 Grade School AGE/INCOME/HOME VALUE Of the People Who Reside In the NY Metro 2 Interconnect… NYM 2 NY DMA National Interconnect 79% of the HHs Subscribe to Cable • 86% have watched any Cable network in the past 7 days Age 47 47 47 Television Habits Financials Income $64,907 $65,593 $52,054 • 57% typically watch Comedies • 80% have a Checking Account Home Value $410,875 • 39% typically watch Sports • 64% have a Savings Account $408,744 $193,748 • 41% typically watch Dramas • 64% have a Debit Card • 37% typically watch Documentaries • 56% have a Credit Card • 23% have a Home Mortgage Automotive Presence of Children Own/Rent • 15% own/lease Domestic SUVs Under 2 5.8% Own 53.3% • 17% own/lease Foreign Mid Size Vehicles • 20% own/lease Foreign SUVs Age 2-5 12.7% • 16% own/lease Foreign Compact Vehicles Rent 42.4% Age 6-11 18.3% Other 4.3% Age 12-17 19.3% 5 New York Metro 2 Coverage Map Hudson Valley Area NY - Poughkeepsie, NY Zone NY - Newburgh, NY Zone NY - Orange, NY Zone NY - Sullivan, NY Zone NY - Kingston, NY Zone NY - Bergen, NJ-Mt. Vernon, NY Zone NY - Staten Island, NY Zone NY - Brooklyn, NY Zone NY - Queens, NY Zone NY - Manhattan, NY Zone Coverage Overview Map UE’s 1,223,371 Hudson Valley Zone UE Hudson Valley 158,974 Orange 67,023 Sullivan 18,308 Kingston 33,661 Poughkeepsie 19,179 Newburgh 20,803 8 DirectTV Geography Heat Map Universe Estimates Total HHs: 7,368,320 Cable HHs: 6,256,430 ADS HHs: 736,832 DTV DVR HHs: 268,383 Subscriber NY DMA National High Above Average Age 46 47 47 Average Below Average Income $68,658 $65,593 $52,054 Low Home Value $413,446 $408,744 $193,748 Viewer Demographics EDUCATION GENDER OCCUPATION RACE 8.3 4.2 5.3 14.8 5.4 28.0 28.3 15.1 52.8 29.9 47.2 15.1 71.2 38.4 Grde Schl HS Grd Male Female Prof/Mngr White Clr White Black Clg Grd Post Grd Blue Clr Other Asian Other Insertable Networks Children In HH Own/Rent Under 2 4.6% Own 59.3% Age 2-5 12.3% Rent 38.3% Age 6-11 21.6% Other 2.4% Age 12-17 23.5% 9 DirectTV Heat Map Geography: Fairfield, Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, Warren, Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester, Pike 10 Dish Network Geography Heat Map Universe Estimates Total HHs: 7,368,320 Cable HHs: 6,256,430 ADS HHs: 736,832 Dish HHs: 98,310 Subscriber NY DMA National High Age 42 47 47 Above Average Average Income $62,8194 $65,593 $52,054 Below Average Home Value Low $364,741 $408,744 $193,748 Viewer Demographics EDUCATION GENDER OCCUPATION RACE 12.8 7.9 28.7 8.3 32.2 24.5 15.7 52.9 45.6 56.6 40.6 26.5 44.8 10.7 Grde Schl HS Grd Male Female Prof/Mngr White Clr White Black Clg Grd Post Grd Blue Clr Other Asian Other Insertable Networks Children In HH Own/Rent Under 2 6.1% Own 53.6% Age 2-5 4.9% Rent 35.4% Age 6-11 15.6% Other 11.0% Age 12-17 22.6% 11 Dish Heat Map Geography: Fairfield, Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, Warren, Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester, Pike 12 Manhattan Zone Profile Coverage Map NSI Universe Estimates Total HHs: 726,240 ADS HHs: 14,525 Cable HHs: 639,091 Insertable HHs: 642,645 ZIP CODES 10013 10037 10009 10036 10014 10038 10010 10022 W.79 ST 10016 10039 10011 10023 E.86 ST 10017 10040 10012 10024 10018 10044 10033 10025 10019 10069 10034 10162 10021 10128 10035 10280 10001 10004 10026 10029 10002 10005 10027 10030 10003 10006 10028 10031 10007 10032 10463 10282 Manhattan Demographics EDUCATION GENDER 5.5 Manhattan NY DMA National 27.5 19.9 47.9 52.1 Age 45 47 47 22.3 Income $68,902 $65,593 $52,054 Grde Schl High Schl Male Female Clg Grd Post Grd Home Value $776,422 $408,744 $193,748 OCCUPATION 5.6 RACE 9.3 10.3 Favorite Networks in Manhattan 45.9 13.5 54.7 71.5 Prof/Mngr White Clr Blue Clr White Black Children In HH Own/Rent Asian Other Under 2 2.6% Own 30.2% Age 2-5 9.9% Rent 67.0% Age 6-11 9.9% Other 2.9% Age 12-17 10.9% 13 Brooklyn Zone Profile Coverage Map NSI Universe Estimates Total HHs: 893,500 ADS HHs: 125,090 Cable HHs: 705,865 Insertable HHs: 246,566 ZIP CODES 11201 11208 11214 11220 11226 11233 11239 11203 11209 11215 11221 11228 11234 11204 11210 11216 11222 11229 11235 11205 11211 11217 11223 11230 11236 11206 11212 11218 11224 11231 11237 11207 11213 11219 11225 11232 11238 EDUCATION GENDER Brooklyn Demographics 6.5 11.4 Brooklyn NY DMA National 42.8 14.5 Age 42 47 47 32 57.2 Income $44,417 $65,593 $51,796 Grde Schl HS Grd Male Female Clg Grd Post Grd Home Value $581,925 $408,744 $187,853 OCCUPATION RACE 5.2 8.3 18.8 27.5 Favorite Networks in Brooklyn 41.6 32.6 53.9 Prof/Mngr White Clr Blue Clr White Black Asian Other Children In HH Own/Rent Under 2 9.2% Own 33.1% Age 2-5 17.5% Rent 61.6% Age 6-11 24.3% Other 5.3% Age 12-17 19.4% 14 Queens Zone Profile Coverage Map NSI Universe Estimates Total HHs: 766,090 ADS HHs: 99,592 Cable HHs: 628,194 Insertable HHs: 563,959 ZIP CODES 11004 11354 11362 11370 11385 11418 11428 11005 11355 11363 11372 11411 11419 11429 11101 11356 11364 11373 11412 11420 11432 11102 11357 11365 11374 11413 11421 11433 11103 11358 11366 11375 11414 11422 11434 11104 11359 11367 11377 11415 11423 11435 11105 11360 11368 11378 11416 11426 11436 11106 11361 11369 11379 11417 11427 11691 11004 11354 11362 11370 11385 11418 11428 11005 11355 11363 11372 11411 11419 11429 11101 11356 11364 11373 11412 11420 11432 Queens Demographics EDUCATION GENDER 6.1 11.4 Queens NY DMA National 49.7 14.6 50.3 Age 49 47 47 33.3 Income $51,214 $65,593 $52,054 Grde Schl HS Grd Clg Grd Post Grd Male Female Home Value $472,929 $408,744 $193,748 OCCUPATION RACE 12.4 23.5 23.3 13 Favorite Networks in Queens 55.6 36.1 19 Prof/Mngr White Clr Blue Clr White Black Children In HH Own/Rent Under 2 4.3% Own 44.0% Age 2-5 11.1% Rent 51.7% Age 6-11 17.5% Other 4.3% Age 12-17 17.4% 15 Staten Island Zone Profile Coverage Map NSI Universe Estimates Total HHs: 157,830 ADS HHs: 23,675 Mariners Cable HHs: 138,890 Insertable HHs: 155,872 Harbor ZIP CODES 10301 10308 10302 10309 10303 10310 10304 10312 10305 10314 10306 10301 10307 10302 Staten Island Demographics EDUCATION GENDER 2.0 Staten Island NY DMA National 14.7 44.7 14.7 30.4 Age 46 47 47 55.3 Income $79,127 $65,593 $52,054 Grde Schl HS Grd Clg Grd Post Grd Male Female Home Value $483,731 $408,744 $193,748 OCCUPATION RACE 3 6.3 16.8 26 5.6 Favorite Networks in Staten Island 42.9 85 Prof/Mngr White Clr Blue Clr White Black Asian Other Children In HH Own/Rent Under 2 9.4% Own 67.9% Age 2-5 16.7% Rent 30.1% Age 6-11 17.0% Other 2.0% Age 12-17 22.0% 16 Bergen/Mt. Vernon Zone Profile Coverage Map NSI Universe Estimates Total HHs: 327,880 ADS HHs: 16,673 Cable HHs: 301,650 Insertable HHs: 58,246 ZIP CODES 07010 07605 07020 07608 07022 07631 07024 07632 07074 07643 07086 07650 07093 07657 10550 07660 10552 10553 10708 Bergen, NJ Demographics EDUCATION GENDER Bergen, New NY DMA National 3.1 Jersey 16.3 45.8 33.1 Age 51 47 47 22.2 54.2 Income $84,078 $65,593 $52,054 Grde Schl HS Grd Male Female Home Clg Grd Post Grd $437,221 $408,744 $193,748 Value OCCUPATION 5.7 RACE 6.1 6.5 13.1 Favorite Networks in Bergen, New Jersey 36.4 48.5 81.6 Prof/Mngr White Clr Blue Clr White Black Asian Other Children In HH Own/Rent Under 2 4.8% Own 68.6% Age 2-5 9.8% Rent 26.8% Age 6-11 14.1% Other 4.5% Age 12-17 17.6% 17 Hudson Valley Zone Profile Coverage Map NSI Universe Estimates Total HHs: 312,580 ADS HHs: 87,494 Cable HHs: 223,348 Insertable HHs: 158,974 See Appendix for full list of Hudson Valley Zip Codes Hudson Valley Demographics EDUCATION GENDER 0.6 Hudson Valley NY DMA National 11.3 47.9 Age 50 47 47 14 34 52.1 Income $62,797 $65,593 $52,054 Grde Schl HS Grd Male Female Clg Grd Post Grd Home Value $265,250 $408,744 $193,748 OCCUPATION RACE 1.8 5.8 12.3 9.2 27.8 Favorite Networks in Hudson Valley 22.6 37.3 83.2 Prof/Mngr White Clr Blue Clr Other White Black Asian Other Children In HH Own/Rent Under 2 7.3% Own 70.9% Age 2-5 10.8% Rent 24.5% Age 6-11 19.9% Other 4.6% Age 12-17 25.0% 18 Hispanic Reach The New York DMA is the 2nd Borough % Hisp of Total largest Hispanic market in the US.
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