At the Heart of Mobile Devices
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At the Heart of Mobile Devices Edgar Auslander VP, Product Management Qualcomm Technologies, Inc. 25-Oct-12 | 1 Mobile at the Heart of Everything © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 2 25-Oct-12 | 2 Mobile Platform Architecture SOFTWARE AP MODEM CONNECTIVITY RF POWER MANAGEMENT 25-Oct-12 | 3 Snapdragon Platform Spans Hardware, Software, Services, and Ecosystem Tools Leading Hardware Drivers & Optional Advanced Features Software High Level Operating System Qualcomm Reference Designs Enabling Technologies HW & SW Development Tools & Customer Support © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 4 25-Oct-12 | 4 Expanding Areas for Smartphone Innovation LTE World Mode LTE Broadcast Coexistence with connectivity LTE TDD Modems VoLTE / SRVCC Advanced Receivers Large L2 $ RF Multi-band TD-SCDMA aSMP Custom Krait Power Optimization Custom System High Performance CPU Interconnect GPS/GNSS Indoor Location Floating Point Web Tech Innovations BT .11ac Connectivity Miracast FlexRender™ GPGPU Compute for Imaging/Video Coexistence Technology (Renderscript, OpenCL, LLVM) with WWAN FM Multiband Unified Shader Stereoscopic Architecture GPU Rendering Profiling Proximity Ambient light Pressure Gestures Low Power Innovations Accelerated WebGL Tools Accelerometer Sensors Humidity 20x Digital zoom 21 MPix Zero Shutter Lag 7.1 Surround Temperature Gyroscope IR Sensing Stereo 3D video Ultrasound Playback Magnetometer DSP/Multimedia 5.1 Surround 1080P HD video Computational Camera Camcorder Content Adaptive Backlight MEMS Browser with HTML5 and 1080p Flash Noise cancellation 3D Displays Color correction Wireless Display Frame Buffer Compression © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 5 25-Oct-12 | 5 Video © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 6 25-Oct-12 | 6 Snapdragon: The All-in-One Mobile Chip Standby Messaging Make a Call Find Your Way Surf the Web Watch and Stream Movies Gaming Adapts to Deliver Unrivaled Mobile Experiences and Longer Battery Life Note: Simulation for presentation purposes. © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 7 25-Oct-12 | 7 Our Strategy System Approach Own the Key Technology Blocks Integration Broad, Scalable Roadmap © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 8 25-Oct-12 | 8 Qualcomm Modem Technology Leadership A History of Time-to-Market and Product Superiority 150 MDM First LTE Advanced Cat4 9x25 Carrier Aggregation / First Integrated LTE Smartphone DL 100 Mbps First Integrated First LTE 100 LTE Multimode MDM MSM MDM World Mode DL 100 Mbps 9x00 8960 9x15 DL 100 Mbps 90 80 First DC-HSPA+ 70 First 60 DL 42 Mbps (Mbps) HSPA+ 50 MDM First HSUPA DL 28 Mbps 8220 UL 5.76 Mbps Peak DL Data Rate Peak DL 40 First HSDPA MDM 30 DL 7.2 Mbps 8200 DL 1.8 Mbps UL 5.76 Mbps 20 UL 384 kbps MSM 7200 10 MSM 6275 2004 2005 2006 2007 20082009 2010 2011 2012 2013 © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 9 25-Oct-12 | 9 CPU Leadership Now and into Next Generation Highest Performance at the Lowest Power Laptop Only 2000 x86 SOC (32nm HKMG) Current Gen Competitor HALF (40nm LP) 1500 THE Newly Released Competitor POWER (32nm HKMG) Snapdragon “Krait” 200 (28nm LP) 1000 Snapdragon “Krait” 300 (28nm LP) Power (mW) Power 500 0 0 1000 2000 3000 4000 5000 6000 7000 Performance (DMIPS) Source: Qualcomm lab testing © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 10 25-Oct-12 | 10 Adreno 320 GPU Leads in Power-efficient Performance Latest GPU Architecture — Higher Performance, Lower Power Performance Power Efficiency (Higher Is Better) GLBenchmark 2.5—Egypt HD (Offscreen 1080p) Frames per Second—Higher Is Better 4.00 LG Optimus G (S4 Pro/Adreno 320) 29 3.50 Samsung Galaxy S 3 (S4/Adreno 225) 13 3.00 Samsung Galaxy S 3 (Exy4/Mali400) 13 HTC One X (S4/Adreno 225) 13 2.50 HTC One S (S4/Adreno 225) 12 2.00 HTC One X (Tegra 3) 9 1.50 Samsung Galaxy S 2 (Exy/Mali400) 8.8 LG Optimus 4X HD (Tegra 3) 8.7 1.00 Relative Performance per mW per Performance Relative Huawei Ascend P1 (OMAP4460/SGX540) 5.9 0.50 Samsung Galaxy Nexus 5.1 (OMAP4460/SGX540) 0.00 Competitor A quad- Snapdragon dual- Competitor B quad- Snapdragon quad- core core (8960) Adreno core core (8064) Adreno Sources: AnandTech ’12, Qualcomm data 225 320 © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 11 25-Oct-12 | 11 Adreno 320: Immersive Visual Experiences Redefining Mobile Graphics Adreno 225 © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 12 25-Oct-12 | 12 Adreno 320: Immersive Visual Experiences Redefining Mobile Graphics More Advanced Lighting Effects Adreno 320 >2x Performance Improvement Support for Larger Displays and Higher Resolutions More Detailed Textures for Improved Visual Realism More Complex Scenes at High Frame Rate © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 13 25-Oct-12 | 13 Custom DSP Architecture Enabling Rich User Experiences Without Sacrificing Battery Life Harnessing Developer Innovation Delivering Rich Experiences . Open architecture Gestures Voice Quality . DSP access program . Large installed base Image Augmented Processing Reality “Qualcomm leads the global unit market for DSP silicon shipments” Object High Definition Recognition Audio Will Strauss President, Forward Concepts © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 14 25-Oct-12 | 14 25-Oct-12 | 15 Qcamera: Enabling Better Cameras Sensors, Modules, Integrated H/W Image Imaging Features & Tools, Tuning and Interfaces Signal Processor Post Processing OEM Support Drivers & Color Tuning High Performance ISP, 3A Extensive Feature Set on HLOS Comprehensive set of tools for Latest Pixel technologies Algorithms & Color Science 8MP Capture w. 1080p Video faster time to market 1.4 um, 1.1um… DSC Quality Hardware Image Zero Shutter Lag Chromatix – Automatic Color Signal Processor (ISP) Optimization Main Camera: 8MP, 12MP/30fps, Multi-Shot Capture >30MP Sensors 3A Algorithms EZ-Tune – Real-time High Dynamic Range Front Camera: VGA, 720P, 1080P (A/F, AE, AWB) On-target Tuning Best Shot Modes 3D Camera Turn-Key Modules Multiple Cameras Chromatix-Light – Fast tuning (8MP, 5MP, 720P) High Dynamic Range Face Processing QTES – Quality Benchmark & Array Camera Support & Noise Reduction Computational Camera Analysis Enablement High Speed JPEG Camera Driver Request Process Autofocus Actuator (VCM, Piezo, Encode & Decode Factory Product Calibration MEMs, Lens Vector) Face Processing Support High Power LED & Xenon Flash Programmable H/W New sensors: White Pixel & iHDR © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 16 25-Oct-12 | 16 Tools and Resources for Developers Trepn™ ADRENO GPU Tools http://developer.qualcomm.com Technical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery MDP available for purchase at BSquare.com 25-Oct-12 | 17 Video 25-Oct-12 | 18 Snapdragon S4 Processors: A Comprehensive Roadmap Solutions for Smartphones, Tablets, TVs and Computing Devices Mobile Experience, Meets TV S4 Prime MPQ8064 Computing that Goes the Distance S4 Pro S4 Pro APQ8064 MSM8960T Powerful Mobile Experiences S4 Plus S4 Plus S4 Plus S4 Plus S4 Plus S4 Plus S4 Plus S4 Plus S4 Plus S4 Plus MSM8960 APQ8060A MSM8660A MSM8260A MSM8930 APQ8030 MSM8630 MSM8230 MSM8627 MSM8227 Where Essential Mobility Starts S4 Play S4 Play MSM8625 MSM8225 © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 19 25-Oct-12 | 19 Snapdragon Processor Technology Leadership 70+ 500+ Manufacturers Devices Announced Shipping 400+ Designs in Development Source: Qualcomm Data © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 20 25-Oct-12 | 20 Qualcomm Modem Technology Leadership 330+ 100+ 175+ Computing (USB, embedded, Handsets M2M Modules tablets, routers) and Devices 600+ GOBI ENABLED DEVICES LAUNCHED SINCE 2009 100+ Designs Planned © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. Source: Qualcomm data 21 25-Oct-12 | 21 © 2012 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, Snapdragon, Trepn, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Trademarks of Qualcomm Incorporated are used with permission. AllJoyn is a trademark of Qualcomm Innovation Center, Inc., registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners. Qualcomm Technologies, Inc 5775 Morehouse Drive San Diego, CA 92121-1714 © 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 22 25-Oct-12 | 22.