Cashing in on SOCIAL MEDIA

MUST-DOS ALA Chicago n LITERACY Global Aid n NEWSMAKER Caroline Kennedy

maY 2013

THE MAGAZINE OF THE AMERICAN LIBRARY ASSOCIATION

Cashing in on Social Media n The nitty-gritty n Advocacy For more information: www.recordedbooks.com | 1-877-828-2833 [email protected] CONTENTS American Libraries | May 2013 Features 28 Disaster relief ... with books Libraries Without Borders evaluates the role that books, freedom of expression, education, and culture play in humanitarian emergencies BY Leonard Kniffel

34 Understanding social capital Even if your library has been around the social media block a few times, here are strategies to earn, build, and cash in on your library’s online reputation By laura solomon

38 How libraries are 34 using social media Expanding online toolkits to promote advocacy 16 By Terra Dankowski

28 10

Cover Story 24 Greetings from America’s National park libraries Documentary filmmaker Ken Burns called the National Parks “America’s best idea.” The libraries in these parks may be one of America’s best-kept secrets. LeConte Memorial Lodge in Yosemite. BY Maryann Hight Cover design by Kirstin Krutsch and Krista Joy Johnson CONTENTS American Libraries | May 2013 | Volume 44 #5 | ISSN 0002-9769

Departments

Information Technology 22 Dispatches from the field coming to TERMS BY Jill emery and graham stone 23 in Practice spare Me the Hype Cycle by Meredith Farkas

People 46 Currents

Professional Development 48 youth Matters Nonfiction Programming By Abby Johnson 12 49 outside/in creating Original Content By david lee king and michael porter Updates and Trends 50 librarian’s Library Technology in the Library By Karen Muller 8 ALA 51 rousing Reads 14 Perspectives reading the Carnegie Longlist By Bill Ott 19 Newsmaker: Caroline Kennedy 52 solutions and Services Special News Reports Opinion and Commentary 4 from the editor 12 2013 Annual Must-dos Exploring National Parks, Leveraging Social Media By laurie D. borman 5 president’s message Leadership in a Digital Age By maureen sullivan 6 executive Director’s Message Defining “Transformation” Libarian’s Toolbox 38 By Keith Michael Fiels 20 on My Mind retired, but Embedded By Evie Wilson-Lingbloom 21 another Story The Applicant Pool By Joseph Janes 56 will’s World No More Mr. Nice Guy By Will Manley

Jobs 19 54 career Leads from joblist 14 your #1 Source for Job Openings

Pursue what’s next without putting your career and personal life on hold. In the Master of Library and Information Science degree program from Rutgers Online and the Rutgers School of Communication and Information, we combine the best parts of a traditional Rutgers education with the convenience and flexibility of learning from anywhere, at anytime. Ranked #6 nationally by U.S. News & World Report, the MLIS program teaches students to bring people, information, and technology together. This program is also available in a traditional on-campus format.

100% ONLINE. MOVE AHEAD AT HTTP://ONLINE.RUTGERS.EDU/MLIS 4 americanlibrariesmagazine.org | may 2013 and hiking. between geyserwatching visit Squeeze inalibrary FROM THE EDITOR |Masthead D We wishthemcontinuedsuccess. tools inthelibraryprofession havebeenhelpful tocountlessreaders. theirtipsandideasonthechanging natureof Libraries, digital American Overthepastyear andahalfwithon emergingtrendsandsocial media. Michael fromtheir numerous books,blogs,andspeakingengagements David LeeKingandMichael Porter. Many of youknow Davidand knowledge resourcesindisasterzones.Seethestoryonpage 28. group founded inFrance thatprovides books,technology, andother Library usedTwitter inacampaignthatraised$400,000 intwoweeks. Using SocialMedia Mecklenberg. Anamazingfact:TheCharlotte (N.C.) libraries take advantageof Twitter andFacebook inHow Are Libraries tips,among otheradvice.Seethestoryonpage34. media etiquette Full of practicalinformation, Solomon’s bookoffers spot-onsocial Librarian’s GuidetoSocialMedia Nitty-Gritty publishedbyALAEditions. First,media. anexcerptfromLauraSolomon’s excellentbookThe on page12.More AnnualcoveragewillbeinourJune issue. and exhibitflooractivitiestocome,seeourAnnual Must-Dos coverage June for theALAAnnualConference. For atasteof thegreatprograms stories Iwasreadytogetonaplanetryspendweekwithhim.” ian thereoverthephonefor morethananhour. He hadsomanygreat SaysHight,pointment iftheirrequestisapproved. “Italked tothelibrar- are verypassionateabouttheirchargetocarefor thematerials. museum curators,buildingadministrators,orrangers.However, all Someseemalmost hiddenfromvisitors. to find. interesting anddemandingwork.Afewofherobservations: unique librariesinNationalParks(seepage24)andfounditwas Memorial LodgeLibraryinYosemite.Sheresearchedseveral sity StanislauslibrarianMaryannHightvolunteersatLeConte n n n Finally, withthisissuewebidfarewelltoOutside/In, acolumn by Leonard Kniffel coversLibraries Without Borders,ahumanitarian onpage38,TerraThen, Dankowski sharessomenovelwaysthat Elsewhere inthismagazine,wehavetwostoriesaddressingsocial We hopeyoursummer travelplans alsoincludeavisittoChicagoin

Although the libraries are open to the public, many are designed to Although thelibrariesareopentopublic,manydesigned Not allareoverseenbyactuallibrarians—somestaffmembers Many NPSlibrariesdon’t haveaphysicaladdressandaren’t easy and geyserviewing.AuthorCaliforniaStateUniver- might beaspeciallibraryforyoutovisitbetweenhiking reaming ofaNationalParkvacation?Ifso,therejust by D. Laurie Borman Leveraging Social Media National Parks, Exploring and requestaccess,thensetupanap- statingaresearchpurpose submit aletter al availabletothepublic.Researchersmust Island doesnotevenhaveresearchmateri- pretive services,notcasualvisitors.Ellis serve parkemployeeswhoprovideinter- z

Advertising andMarketingSpecialist Associate Editor Associate Editor Senior Editor Senior Editor Managing Editor Editor andPublisher online career classifiedads: JobLIST.ala.org local 312-944-6780•fax312-440-0901 toll free 800-545-2433plus extension email americanlibraries americanlibrariesmagazine.org 50 E.Huron St.,Chicago, IL60611 THE MAGAZINEOFAMERICANLIBRARY ASSOCIATION reproduced fornoncommercial educational purposes. maybe can LibraryAssociation.Materialsinthisjournal ALA, 50E.Huron St.,Chicago,IL60611.©2013Ameri- changes toAmericanLibraries,c/oMembershipRecords, offices. POSTMASTER:Personalmembers: Send address postage paidatChicago,Illinois,andadditional mailing Library Association(ALA).PrintedinU.S.A.Periodicals yearly withoccasionalsupplementsbytheAmerican American Libraries(ISSN0002-9769)ispublished6times published Perkins, 800-545-2433x4286. with 40%discountforfiveormore; contactCharisse Customer Service.Allowsixweeks.Singleissues$7.50, visit ala.org. Claimmissingissues:ALAMemberand 800-545-2433 x5108,emailmembership price forindividualsincludedinALAmembershipdues. U.S., Canada,andMexico;foreign: $60.Subscription Libraries andotherinstitutions:$45/year, 6 issues, subscribe H. W. Access, LexisNexis,Information Wilson, Available fulltextfrom ProQuest, EBSCOPublishing, indexed ment. ALAreserves therighttorefuse advertising. Acceptance ofadvertisingdoesnotconstituteendorse- advertising representative Editorial policy:ALAPolicyManual,section10.2 SianBrannon,MollyKrichten Interns David Tyckoson, SusanM.Weaver Brenda Pruitt-Annisette,SarahRosenblum, Paul Signorelli (Chair),BrianCoutts,Luren Dickinson, advisory committee Director membership development Reprints Rights, Permissions, Marketing Director Associate ExecutiveDirector publishing department Senior Production Editor Senior Production Editor Managing Editor, ALAProduction Services design andproduction George M.Eberhart•[email protected] •x4212 Beverly Goldberg •[email protected] •x4217 Doug Lewis•[email protected] •770-333-1281 Sanhita SinhaRoy•[email protected] •x4219 Laurie D. Borman •[email protected] Laurie D.Borman Phil Morehart •[email protected] •x4218

Mariam Pera•[email protected] •x5282

Katie Bane•[email protected] •x5105 @ ala.org Mary JoBolduc•x5416

Krista JoyJohnson

Donald Chatham @ ala.org, or Ron Jankowski Kirstin Krutsch Mary Mackay

Chris Keech JSTOR.

PB americanlibrariesmagazine.org | may 2013 President’s Message | ALA Leadership in a Digital Age

Libraries are laboratories for deep learning by Maureen Sullivan

he increasingly digital The conceptual domain includes Adopt a practice of affirming your context brings chal- such abilities as creativity and criti- accomplishments. Take time to ac- lenges and opportunities cal thinking, while the specialist knowledge and appreciate your for librarians, library area includes deep knowledge of a achievements. Do this for others. Tstaff, archivists, and museum discipline and literacy. The inter- Contribute to the learning and de- professionals. New roles and personal skills category includes velopment of your colleagues. Rec- the competencies required to communication, ognize and take perform them are evolving. One influence, and col- ALA will hold a advantage of op- overriding role for all of us is that laboration—all key Leading to the portunities to learn of the leader. The complexity of for effective lead- Future institute and develop in your the changes we experience leads ership. day-to-day work- to many unfamiliar situations in Competencies in in August. place. See the which deep learning is neces- self-management, a relatively new library as your own laboratory for sary to successfully work through competency framework, include continual learning. the problems and challenges. risk-taking and a commitment to Through its divisions, offices, Scholar Warren Bennis calls continuous learning and improve- and chapters, ALA offers many pro- these “crucible” experiences. ment. grams in a variety of formats to sup- Libraries today are rich with such To develop your future competen- port professional development. ALA experiences. They are laboratories cies, start by examining your cur- members are often the first to iden- for deep learning. To keep pace with rent and emerging areas of tify and develop programs to ad- the changing needs and interests of responsibility. Take time to explore dress new areas of competence. our communities they also need to what is changing in your work and This August, ALA will present its be workplaces that expect, cultivate, in your area of practice. Determine first leadership institute, Leading and support innovation. Today’s the key competencies for this work. to the Future. The curriculum will libraries require each of us to be a Identify your strengths and build include leading in turbulent times; leader, whether by position held or upon them. Identify areas for your interpersonal competence; power by opportunity taken. development. Focus on no more and influence; the art of convening In late March, I served as a faculty than two or three key areas in which groups; and creating a culture of member for the first Harvard Gradu- you are ready to commit to develop- inclusion, innovation, and trans- ate School of Education Library ing competence. Prepare and follow formation. Leadership in a Digital Age insti- a leadership development plan. The success of the first Library

tute. I initiated the institute to ad- Seek colleagues who will provide Leadership in a Digital Age por- may 2013

dress challenges we face as leaders in support, positive reinforcement, tends continuation of this program |

this new expanding context, and I led and guidance. Seek honest, specific and bodes well for the ALA Leader- a session in which a group of about feedback from trusted sources. Lis- ship Institute as a means to help 100 participants had a lively discus- ten to this feedback with an open more of us be ready for the chal- sion to identify future competencies. mind. Pay special attention to dis- lenges we face. z The framework for this discussion sonant information. This can be an consisted of four general competency important source for new learning. MAUREEN SULLIVAN is an organization domains: conceptual or problem solv- Make a firm and unwavering com- development consultant to libraries and ing; specialist competencies; inter- mitment to learning and developing interim dean of the Graduate School of Library and Information Science at Simmons

personal skills; and self-management. new areas of competence. College in Boston. Email: [email protected]. americanlibrariesmagazine.org

5 ALA | Executive Director’s Message Defining “Transformation”

The very nature of what we do and how we do it by Keith Michael Fiels is undergoing fundamental changes

ibraries of all types areas to cities. At As communities loadable digital are currently un- the same time, new files. Last year, for change, so must dergoing changes immigrants have example, a typical that most agree are also changed the libraries. academic library transformativeL in nature. demographics of spent two-thirds But what do we mean when we communities large of its materials talk about “transforming” libraries? and small across the country. The budget on digital content. A growing We mean that we are not just dealing fact is, communities are changing— number of academic libraries now with quantitative change—doing and libraries must continue to maintain institutional repositories more, for instance—but with quali- change with them. of digital content created by faculty tative change. This means funda- As communities have changed, so and staff. mental change in the very nature of has the relationship of the library to Increasingly, school libraries are what we do and how we do it. the community. The traditional linked to classrooms and to stu- While the dramatic growth in the library was a passive provider, react- dents’ homes, and public libraries use of ebooks and other digital ing to community needs. The library are coming to see their website as content has attracted the greatest opened its doors, and people came in their virtual branch. Libraries are media attention regarding library to use its materials and services. interacting with users through so- services in the past couple of years, Today, the library must be proac- cial networking tools such as Face- equally dramatic changes are occur- tive; it must engage its community. book, Twitter, and Pinterest. More ring in almost every dimension of Librarians need to be out in the and more libraries are actively in- our work. community, working with elected volving users in the creation of con- The reality is that libraries are officials and community members tent and the crowdsourcing of experiencing a number of transfor- to support the community’s aspira- curatorial functions. mations. These include fundamen- tions, agendas, and goals. How can tal changes in our: the library help reduce crime, in- Customer experience n communities crease high school graduation rates, Another area of transformation is n community relationships or help people find jobs? Increas- that of user expectations and user n user expectations and user ingly, libraries are serving as conve- services. The current generation is services ners, bringing community members the first to be born digital, and they n collections together to articulate their aspira- cannot remember an era without the n physical space tions and then innovating in order internet or handheld devices. In- n library workforce to become active partners and a creasingly, users expect services to may 2013

n | library leadership driving force in community devel- be available 24/7.

opment and community change. Transformed libraries focus on Communities, the customer experience and how it relationships Collections can be improved. Many libraries are In the United States, as in much of Library collections are also being now looking at a “concierge” model, the world, demographic changes are transformed. While traditional col- with an emphasis on highly personal affecting communities of all sizes, lections consisted of books and assistance. Today’s users also expect including the continued urbaniza- printed periodicals located within interactivity and want to actively tion of the US population as more the library, libraries now also pro- participate in their library experi-

americanlibrariesmagazine.org and more people move from rural vide ebooks, e-journals, and down- ence. This means more active col-

6 Executive Director’s Message | ALA

laboration between users and rooms and temporary offices that strategic plan, the transformation of librarians. support digital inclusion, user-cre- libraries emerged as a central New expectations reward creation ated content, small business devel- theme, right alongside advocacy and and collaboration. Increasingly, opment, and community dialog and education. Throughout the Associa- librarians are now embedded in the learning. tion, the tens of thousands of librar- community as a way to better serve Academic libraries are creating ians who create and participate in groups such as seniors or small open information commons that conference programs, publications, businesses. Responding to the encourage the networking of tech- and online learning know that the changing nature of work, they pro- nologies and people. Libraries of all sharing of innovative and best prac- vide an increasing array of services types are looking at collaborative tices is a core function of our Asso- that support small business devel- and creativity spaces, makerspaces, ciation. Our strength is in the opment and job creation. Some and “idea boxes”—areas designed to collective creativity we bring to the libraries now offer business “incu- stimulate the imagination. challenges we face as individual bator” services and spaces. library practitioners. Others are creating media labs, Workforce development This transformational focus is also where users have access to the tools and leadership strongly reflected in the work of and technologies they need to create The transformation of the library President Maureen Sullivan (com- their own content for sharing on a workforce is also well underway. munity engagement, transforma- communitywide basis. They are cre- Gone is the stereotypical librarian of tional leadership), Past President ating makerspaces, where people the past, barricaded behind a desk. Molly Raphael (ebooks and e-con- can build and discover. Using gam- Today’s librarian may be roaming tent), and President-Elect Barbara ing and play, they are creating more within the library, interacting with Stripling (service innovation). It is interactive environments for users and assisting users, or may be an ex- also reflected in the work of virtually of all ages. pert embedded in the community. every division (examples include E-government is also transform- These librarians are tech savvy ACRL, PLA, and LLAMA’s focus on ing the library. With more and more and are continuously learning about transformational leadership, and government information and gov- new technologies, working collab- ALCTS’ focus on transforming col- ernment assistance now available oratively with users to solve prob- lections), round table, and online in- only online, libraries are effectively lems, answering questions, and terest group. becoming the most important single assisting in the creation of user- At the heart of this lies a new place where people can go to access created content. Just as important, Transforming Libraries portal (ala government services, with librar- they are increasingly being encour- .org/transforminglibraries). While ians providing the professional as- aged to experiment, to learn from it’s still very much a work in prog- sistance they need, at no up-front successes, and, occasionally, to fail. ress, the digital content and leader- cost to the users, to access and navi- Which brings us to the transfor- ship areas are shaping up as gate these services. mation of library leadership: In the significant resources for libraries traditional library, hierarchical orga- looking to learn about—and share— Physical space nization and management reign. In innovative and transformative ideas. The transformation of physical space the transformed library, managers Come visit, come scoff, but what’s in libraries is another new reality. now serve as team leaders and tech- most important, come help build.

While the 19th-century library had nical knowledge is more diffused. Whether you’re an academic may 2013

books at its center, the transformed Librarians are encouraged to “lead librarian, a school librarian, a pub- | library is centered around the user from beneath,” to innovate and to ex- lic librarian, or a special librarian, experience. It is not just an architec- periment. The goal of the manager is we need your creativity, your inno- tural restatement but a reconceptual- to capture the creativity of team vative programs and services, and ization of the library as physical members, to inspire and to empower. your innovative ideas. space to reflect new functions and Come join the transformation. z the new forms that follow from them. Teaming for Flexible-space designs allow for transformation KEITH MICHAEL FIELS is executive director changing uses: community meeting When ALA members got together to of the American Library Association,

rooms; computer labs; and class- create the Association’s current headquartered in Chicago. americanlibrariesmagazine.org

7 8 americanlibrariesmagazine.org | may 2013 Update | Update O American LibraryAssociation, T Lending Library Affirm to SwaysCourt High ALA Chicago in Novel Graphic QuestionsALA Removal of Sons $600,000 in damages. in $600,000 Sons & Wiley pay to him ordered and guilty US. the in published not were textbooks the since instance this in apply not did or donation of purchased products, loan, resale, the for allows which Act, Copyright the of doctrine sale first the that argued publisher The price. retail domestic below US the in textbooks Wiley of editions foreign reselling for &Sons Wiley publishers by sued was who Kirtsaeng, Supap astudent, involved States. United the outside ies from lending books manufactured librar prevented have would upheld, been it had 19 that, March on decision Persepolis: TheStoryofaChildhood rooms andlibraries.Anorder was issuedthenextday,following criticisms andcomplaintsfrom out of7th–10thgradeclassrooms and othersaboutthedecision. from schoollibrariesbutkeptit parents, teachers,students,the that reversedthebook’sremoval to beremovedfromCPSclass- pi’s life asayounggirllivinginIran The lower found court Kirtsaeng case, The The graphicnoveldetailsSatra- reversed a Second Circuit court he United States Supreme Court Court Supreme States United he v. &Sons, Wiley Kirtsaeng Public Schools(CPS) n March14,Chicago ordered MarjaneSa- trapi’s graphicnovel AL A

- that were printed abroad?” collections their in books of millions the circulating or or distributing displaying stop to libraries the Are ago? decades written perhaps book, aforeign of owner copyright say, the find, they can How books? of millions the distribute to permission obtain to libraries the are abroad,” said Justice Breyer. “How... published books million 200 least at contain collections library that us tells opinion. his in brief amicus ALA the cited Breyer phen Ste Justice retribution. of fear without lend to libraries allows decision court’s lower the of rejection Court’s Supreme The US. the of outside manufactured materials lend many as significantly, ies Jones, directorof ALA’s Officefor Foundation (FTRF). “We believe Intellectual Freedom andexecutive CPS orderwasgivenwithoutad- it mayhavebeenpromptedby objections tothebook’s depictionof but subsequentstatementshintthat hands of kidsischillingandan act of censorship.It reflectsthe dressing reasonsfor theremoval, during theIranian The Revolution. director of theFreedom toRead this bookremoval,” said Barbara torture inasingleframeof artwork. total that removingbooksfromthe “We havemajorproblemswith “The American Library Association Association Library American “The The case could have affected librar affected have could case The itarian societythatthisbookis

- - passionate advocate.” nificant loss of anoutspoken and addingthathisdeath“isasig- gren, access toinformation,” said Lof- principles thatvalueopenand equal and governmentinformation. protecting publicaccesstoresearch was honoredfor promotingand and governmentreform issues,he ple totake actiononcivilliberties advocacy groupthatorganizespeo- Cofounder of Demand Progress,an to peer-reviewedscholarlyarticles. an advocatefor unrestrictedaccess mation DayonMarch 15. the 15thAnnualFreedom of Infor - held inWashington, D.C., during Swartz tivist/computer programmerAaron ALA’s James Madison Award toac- Rep. Zoe Lofgren (D-Calif.)awarded Swartz Aaron Honors Award Madison James rooms. ment of Persepolis remove thisbookfromclassrooms removal order. of howthedecisionwasmadeto been announcedfor thereinstate- supposed tobe. all documents relatingtothe and librariesinthefirstplace.” Itall about. doesnotreflectthe Schools toprovideafullexplanation dom of Information Actrequestsfor democratic institutionof learning that theChicagoPublicSchoolsis “We stronglyurgeChicagoPublic ALA andFTRF havefiled Free- “Aaron SwartzembodiedALA’s Swartz, whodiedinJanuary, was Asof mid-April, notimelinehad posthumously ataceremony to CPSclass-

drama critic, poet, playwright, and playwright, drama critic,poet, Langston Hughes andStarkYoung, tions honortheauthorandpoet United for Libraries.The designa- named LiteraryLandmarksby Como, Mississippi, havebeen Emily J. Pointer PublicLibraryin Hughes CommunityLibraryand Queens (N.Y.) Library’s Langston Dedicates Landmarks United for Libraries celebration. ala.org/ifrt/ifrt-40th-anniversary- For moreinformation, visit opportunities areavailable,aswell. and $20for students.Sponsorship members, $40for nonmembers, award. IFRT hopestoraise$10,000 for the principles of intellectualfreedom. defense andfurtheranceof the group thatsetsanexamplefor the which honorsanindividualor lip Immroth Memorial Award, Annual Conference. conjunction withthe2013ALA downtown ChicagoonJune 28in historic ChicagoCulturalCenterin anniversary withaneventatthe Table (IFRT) willcelebrateits40th The Intellectual Freedom Round to Fund Free Speech IFRT at Annual Parties Superman JoisREADCampaign Tickets are$30apiecefor IFRT Proceeds benefittheJohn Phil- www.alastore.ala.org/alagraphics. Store at Week, Visit ALA well. the as Week Books Teen and Banned Read for now available are materials tional New promo catalog. ics summer will be featured in the ALA Graph ALA the in featured be will poster Cavill’s campaign. READ Graphics’ celebrity to join ALA star latest Man the is of Steel film coming up the Kent in Clark and Superman as who stars Cavill, Henry Actor

serve themselves. other weband mobiledevicesto to usingsmartphones,tablets, and serve patronswhoareaccustomed libraries andlibrarianscan best workshop thatexploreshow ALA Tech Sourceoffers anew Patrons DIY Serving Workshop Explores information. services/literarylandmarks for more Visit ala.org/united/products_ United for Librariessince1986. Literary Landmarksdesignatedby Library aretwoof morethan120 Library andEmilyJ. Pointer Public March 28. south lawnduringatributeon plaque wasplacedonthelibrary’s Young’s connectiontothecity. The received aplaquetoacknowledge tion onFebruary 23. Annual LangstonHughes Celebra- placed inthelibraryduring28th perience. Alandmarkplaquewas lection of materialontheblackex- State’s largestpubliccirculatingcol- Queens County, housing New York Heritage Reference Centerof Library isthehomeof theBlack who wasborninComo1881. author of thenovel,SoRedRose, The LangstonHughes Community Emily J. Pointer PublicLibrary Langston Hughes Community - - -

Nov. 16:InternationalGames Oct. 20–26:NationalFriends June 27–July2:American May 7–8:NationalLibrary May 1–7:ChoosePrivacy ALA Events Oct. 13–19:T Sept. 25:BannedW Sept. 22–28:Bannedooks Sept.: LibraryCard Sign-Up June 26–Jul.1:American Jan. 24–28:ALAMidwinter 2014 Events Calendar Day, ngd.ala.org. conferences/folweek. ala.org/united/events_ of LibrariesW ala.org/teenread. Library nlld. Legislative Day, ala.org/ .org. W aasl/bwad. A W cardsignup. Month, ala.org/library Chicago, ala13.ala.org. Annual Conference, Las V Annual Conference, Library Association Meeting, Philadelphia. wareness Day, ala.org/ eek, privacyrevolution eek, ala.org/bbooks. egas. Association een ReadW eek, ebsites

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9 americanlibrariesmagazine.org | may 2013 10 americanlibrariesmagazine.org | may 2013 Adult LibraryServices Association Young The grantsare awarded bythe mer internshipprogramsfor youth. Program Grantstohelpfundsum - $1,000 Teen Summer Internship Twenty publiclibrarieswillreceive InternshipsLibrary YALSA Funds Summer .ala.org/detail.aspx?ID=4302. Eastern time.Registeratalastore will beheldMay 16at2:30p.m. help atpatrons’ pointsof need. online andlivevirtualreference the DIY mindset andwaystoembed (Oreg.) StateUniversity, explores structional servicesatPortland led byMeredith Farkas, head of in- Instruction atthePoint of Need,” Librarians Meetat SXSW2013 Update | Update Monterey, California,withamemberofGooglelassmarketingteam. Andrea Davis,reference librarianattheNavalPostgraduateSchoolin The 90-minuteonlineworkshop “Serving theDIY Patron: Library team ofSXSW-boundlibrarians,usingFacebooktoplanmonthsinadvance. reference librarianattheNavalPostgraduateSchool.Davisralliedanenergetic emerging needs.Thisyear, wemadeithappen,”saidAndrea Davis(above), for three yearsnow, togetpeopletalkingaboutwhere librariescanmeet bloggers, andstart-ups.“I’vetriedtogetacore conversationtohappen on thestreets aboutwayslibrariescanworkwithmakers,gamers,hackers, with thedigeratigathered inAustin,chattingwithpeopleatpartiesand ups. Publicandacademiclibrariansalikeusedtheeventtobuildrelationships conversations withnonlibraryaudiences,andhostedreceptions andmeet- festival heldinAustin,T Librarians turnedupinfullforce attheSouthbyouthwest(SXSW)Interactive Communications, andthefirstdirector ofALA’s DevelopmentOffice AL A exas, March 8–12.Theyappeared onpanels,ledcore —Patricia Martin,

tions initsthree facilities. build fictionand nonfictioncollec- from thisgiveawaywillbeused to teen collectionpriorto2012. Books publishers andproducers. and othermaterialsdonatedby than $20,000 inbooks,audiobooks, library systemwillreceivemore The awarded annuallybyYALSA. ient of the GreatBooksGiveaway, isthegrand-prizerecip- Louisiana, Allen Parish LibrariesinOberlin, G Three Libraries Receive teenintern. ala.org/yalsa/awardsandgrants/ General LiteracyFoundation. (YALSA) andfundedbythe Dollar Allen Parish Librarieshadno For afulllistof recipients,visit reat G Books founder and CEO of LitLamp founder andCEOofLitLamp iveaway

mation. 1. Visit for ala.org/yalsa moreinfor- Deadlineis Decembering accepted. Books Giveawayarenowbe- Great is morethan$40,000. lection donatedtoallthreelibraries The estimatedvalueof theentirecol- also receivebooksandotheritems. High Texas, SchoolinOdessa, will Maryland, andJohn B.Hod Junior Schools inLargoandGaithersburg, runner-up libraries.TheFoundation nations, YALSA wasabletonametwo impact of librarieson young adults; relating tofour priority areas: view basedoncurrentresearch and January 24–28. winter Meeting in Philadelphia, being heldatthe2014 ALAMid vices Paper whichis Presentation, Trends Impacting Young AdultSer- YALSA isseekingproposalsfor its Presentations Needed Midwinter YALSA librarian.org/storycorps. more information, visitprogramming and trainingbyStoryCorpsstaff. For professional recordingequipment, atoolkitof$2,500 stipend, material, Library of Congress. and theyallwillbearchivedatthe interviews createdattheirlocation, Libraries willretaincopiesof the interview projecttolibraries. gram bringsStoryCorps’ oralhistory um andLibraryServices,thepro- a grantfromtheInstitute of Muse- ship withStoryCorps,andfundedby Public ProgramsOfficeinpartner- Coordinatedby theALAprogram. “StoryCorps @yourlibrary”pilot selected toparticipateinthe Ten publiclibrarieshavebeen Sites Unveiledlibrary” “StoryCorps @your Applications for next year’sApplications for next Because of thelargevolume of do- Papers shouldpresentpointsof Participating librariesreceivea

Photo: Patricia Martin Photo: Patricia Martin Library, Talahi Elementary School Grants. Jefferson County(Miss.) King Donation Scott 2013 Coretta Three librarieshavebeenawarded G King Scott Coretta ALA AnnualConference inChicago. ceremony onJune 30duringthe EBSCO andALAduringabreakfast Library Campus,Denver. and Wales University, Denver ana; andHannah Q. Parris, Johnson Moen, LAC Group,Metairie, Louisi- Academy, New Orleans;Caitlin F. Taylor ScienceandTechnology Maryland; Patrick ElizabethKahn, Library, Towson University, Towson, AlbertS. CookArnold-Garza, Madison,tem, Georgia;Sara Uncle RemusRegionalLibrarySys- Spring, Maryland; Nancy Condon, National LaborCollege,Silver Cobb, Leaders, are:Jannie R. andtwo2013Emerging attendees winners, includingtwofirst-time their professional The development. conference wouldcontributeto the essay detailinghowattending cation process,librarianswrotean ALAAnnualConference. attend awards $1,000 tolibrarians Sponsorship, anannualprizethat the EBSCOALAAnnualConference Seven librarianshavebeenawarded forAnnual Stipends EBSC mwpaper. ala.org/yalsa/awardsandgrants/ June 1.For moreinformation, visit tion costs.Proposalsaredueby $1,500 todefraytravelandregistra- and youngadults. and formal learningenvironments needs of youngadults;andinformal information-seeking behaviorsand young adultreadingandresources; The winnerswillbehonoredby As apartof thescholarshipappli- Presenters willreceiveupto rants Awardedrants O G ives Travel

aasl/aaslrfp. more information, visitala.org/ Forsubmission willnotbeaccepted. only online.Email,mail,and fax 26. Submissionswillbeaccepted CentraltimeonAugust11:59 p.m. concurrent sessionsubmissions is time onMay 27. Thedeadlinefor Centralsubmissions is11:59p.m. Programs. GuidelinesforSchoolLibrary Learners: , and/orEmpowering Century Learner Plan, sion supportstheAASLStrategic objectives andaddresshowtheses- should includeuptothreelearning full-day preconference workshops concurrent sessionsandhalf- June 26–July 1inLasVegas. the 2014 ALAAnnualConference, for programstobepresentedduring Librarians isacceptingproposals The AmericanAssociationof School for 2014 Annual ALA Proposals Seeks AASL ala.org/csk. Fortion. moreinformation, visit they willreceivefromthecollec- on needandthepotentialbenefits field of dozens of applicantsbased Donation Grantsarechosenfroma King Scott ent librariesof Coretta literature andgraphicarts.Recipi- can-American experiencethrough the artisticexpressionof theAfri- change RoundTable toencourage and Multicultural Information Ex- of ALA’sAwards Committee Ethnic KingBook Scott ally bytheCoretta honor titles. a fullsetof the2013winnerand KingBookAwards,including Scott sideration for the2013Coretta for con- than 100bookssubmitted Illinois,willreceivemorepaign, Leadership AcademyinCham- Minnesota, Cloud, in St. andTap In The deadlinefor preconference Proposals for 60-or90-minute The awardsarepresentedannu- AASL Standardsforthe21st- [email protected]. ala online viaYouSendIt toALShowcase@ 60611. Submissionscanalsobesent case, 50E.Huron Chicago,IL St., LibraryDesignShow- , Attn: Libraries resolution digitalimagestoAmerican along withcolorprintsorhigh- a PDF atbit.ly/2013designshowcase) send asubmissionform (availableas 2013. To haveyourlibraryconsidered, between January 1, 2012,andApril30, projects musthavebeencompleted Toers toknowaboutit. beeligible, edge,wewantourread- on thecutting of alltypes,isMay 31.If yourlibraryis newly renovated or expanded libraries feature celebratingthebestnewand Library DesignShowcase,ourannual ’ 2013 designs forLibraries American The deadlinetosubmitlibrary Submissions Design Chance for Last Perfect Prices. Patron Scanners. Is InDemand On-Demand .org. For moreinformation, email www.thecrowleycompany.com 240.215.0224 z BOOTH 344

11 americanlibrariesmagazine.org | may 2013 12 americanlibrariesmagazine.org | may 2013 ALA |AnnualConference Must-Dos Must-Dos ALA 2013 Discover what’s instore inChicago tools. steps, strategies,and offering practical community engagement, on advancinglibrary-led ship withtheHarwood Institute library marketing, andmore. advocacy, communityengagement, transformation, leadership,library booksandauthors, innovation, and ebooks,technologyinlibraries, sessions coveringdigitalcontent 500 programs,discussions,and your profession at: the transformation of librariesand Continue theconversationaround Development Professional n n

Sessions createdinpartner- Preconferences andmorethan Annual tions, andsmallget-togethers. tu sessions,follow-up conversa- Wi-Fi-enabled spacefor impromp- reflect onwhatyou’ve learned. tions, shareinspirations,and plore ideas,brainstorminnova- the chancetoaskquestions,ex- your conference experience,with serving asinformal bookends to 27) andLibraryCamp(July 1), Cory Doctorow, Mark Frauenfelder, CongressmanJohnPatchett, Lewis, Alice Walker, KhaledHosseini, Amy minaries, andthoughtleaderslike selling authors,experts,politicallu- you canhearandmeetotherbest- Session (June 28).Andthroughout, side outattheOpeningGeneral promisestoturnyourbrainin- itt smash hitFreakonomics, StevenLev- Atypical economistandcoauthorof Speakers n n

Networking Uncommons, a Library Unconference (June round downtownvisitors’centers. arts. Italsohousesoneoftwoyear- public canenjoyandlearnaboutthe providing afree showcasewhere the musicians, andperformerseveryyear, national, regional, andlocalartists, host tohundreds ofinternational, attractions, theCulturalenterplays inside. AsoneofChicago’s biggest make thisgemevenmore beautiful colored mosaics,marble,andmolding fany stained-glassdome,ornatemulti architecture from theoutside,Tif- Public Library. Animpressive pieceof St.) wasthefirsthomeofChicago Cultural enter(78E.W the buildingthatisnowChicago hensive free municipalculturalvenue, the nation’s firstandmostcompre- Nearly acenturybefore itbecame Center Chicago Cultural Orange Ellines.) Pink, Green, Purple,and Wabash stopontheBrown, (Near theRandolphand ashington

Photo: Jeremy Reddington / Shutterstock.com (Cloud Gate) Photo: Jeremy Reddington / Shutterstock.com (Cloud Gate) get bookssigned;pickupARCs; and hearfromhundredsof authors; ing StageandPopTop Stage tomeet Visit theLive@yourlibraryRead- E (July 2). presidents attheInaugural Brunch and thenew2013–2014 division Stripling asthenewALApresident brate theinstallationof Barbara & Walk onSunday(June 30).Cele- joining in the canfixthat by cise? Attendees portunities, whohastimetoexer- conversations andnetworkingop- With somanythought-provoking experience Enhance your Sign U Printz ProgramandReception. and MichaelEdwards Luncheon, L. MargaretAwards Brunch, A. Stonewall BookAwards Breakfast, KingBook Scott Coretta Banquet, Newbery-Caldecott-Wilder Awards andperennialfavorites thefiction, Excellence inFiction and Non ever AndrewCarnegieMedals for the announcementof thesecond- andPaulPhilip Stead, O. Zelinsky. Melissa Selznick, ErinStead, Sweet, Brian EricRohmann, Raschka, tors includingJerry Pinkney, Chris experts andchildren’s bookillustra- Medal,Caldecott withhigh-profile Celebrate the75thanniversaryof the Caldecott! Happy birthday, A Margolis, LeeRainie,andothers. berg, KarolM. Wasylyshyn, Michael Laurentiis, ErinMcKean, OrenSloz- JonathanDan Cohen, Kozol,GiadaDe Lanier, Temple PingFu, Grandin, Oliver Stone,Peter Jaron Kuznick, xhibit Hall xhibit wards and Honors and wards Other awardcelebrationsinclude p Now ThinkFit 5K Fun Run May—so youcan look for themobileappinmid- Scheduler atalaannual.org—and pinterest.com/alaannual bit.ly/ala2013fb Conference Facebook Eventat and I and Stay Connected for scholarships. andhelpraisefunds and ALA, directed atlibraries, theater. Enjoyuniquematerial Chicago’s legendarysketch comedy 29), acollectionof skitsfrom “Best of theSecondCity”(June McCormick Placewillplayhostto Scholarship B ALA zine andfounder of BoingBoing. ing editor-in-chiefof MAKE speaker Mark Frauenfelder, found- on Monday (July 1);andhearing Maker Showcaseintheexhibithall thespecial Demo Area;attending Maker Pavilion andInteractive ming innovationsbyvisitingthe Get thelatestideasandprogram- Movement Makerspace tion atWrap Up/Rev Up . out theconference withacelebra- Membership Pavilion; andclose connect andgetinformed atthe and graphicnovelsinArtist hind yourfavoritecomics,games, meet theartistsandillustratorsbe- Gaming Stages;seeworkbyand ALA CookbookandGraphicNovel/ sions; enjoytheWhat’s Cooking@ tips andinfo fromtheposterses- than 800exhibitors;pickupuseful products andserviceswithmore chat andreviewthelatestbest n n n n n Track Visit Check outtheALAAnnual Follow thePinterestpageat Join the2013ALAAnnual /ProQuest /ProQuest nformed alaannual.org #ala2013 onTwitter receive up- librarians, ash

Alley; maga-

calendar, andmore. ommendations, createasharable conference time,gettailoredrec- dates, planandorganizeyour city renowned foritsarchitecture. building’sa significance,especiallyin ity. Theseadornmentsaddtothe who represents agriculture andfertil- ears ofcornandthegoddessCeres, tions are wallmedallionsthatdepict granite-block baseandthebrickpor foliage. Onthedividebetweenits natural bounty;andowlsperched in pods, representing theMidwest’s Greek symbolofknowledge;seed to itsroof, includinganowl,the ed aluminumacroteria were added the world.In1993,sevenlarge paint- one ofthelargest publiclibrariesin bearing themayor’s namebecame In 1991,theclassicallystyledbuilding al firmHammond,Beeby, andBabka. library; itwaswonbythearchitectur competition foranewmunicipal W with thesupportofMayorHarold facilities around thecity. In1987, lections housedinvariousstorage Central Librarywashomeless,itscol- For muchofthe1980s,Chicago’s Library Center Harold Washington (At theHarold Washington Librarystop ashington, the city held a design ashington, thecityheldadesign on theBrown, Pink,Green, Purple, andOrangeEl z lines.) - -

13 americanlibrariesmagazine.org | may 2013 14 americanlibrariesmagazine.org | may 2013 courses?” wall aroundhistory want tobuildaborder why wouldanyone “In aglobaleconomy, ruling aswell. some naturecouldbereinstated. possibility thatMexican-American studiescoursesof ity wasdeclaredunconstitutional, however, openingthe prohibits coursesservingstudents of aparticularethnic- that itdidnotdiscriminate.Thesectionof thelawthat law didn’t violatestudents’ First Amendmentrightsand court upheldmostprovisionsof HB2281,statingthatthe OnMarchtide of though. the legalsystem, 11,afederal events, andtheriseof undergroundlibrarieselsewhere. the launchof amagazine,numerous freedomof speech ensuing yearsawfurtheraction:socialmediacampaigns, the timeitreachedTucson torallyonMarch 17, 2012.The Tucson. Thegroupgatheredmorethan1,000 booksby of thebanned bookstostockinundergroundlibraries spread thewordaboutArizonalawandgathercopies organized acaravanthattraveledacrosstheSouthwestto of theprogramfiledlawsuitstochallengelaw’s con- and William Shakespeare. Former teachersandstudents Díaz, DagobertoGilb,Howard Henry Zinn, David school libraries,includingworksbyIsabel Allende,Junot to theremovalof hundredsof booksfromTucson United The eliminationofthe USgovernment. theprogramled views thatwereanti-American, anti-white,andhostileto gram afterreceivingcomplaintsthatthecourseinstilled dismantle itssuccessfulMexican-American studiespro- 2010, forced Tucson United SchoolDistrict (TUSD) to ethnic solidarity. favoroneethnicgroupoveranother,ment, oradvocate fosterStates government, racialandclass-basedresent- public schoolsthatpromotetheoverthrowof theUnited Bill 2281,whichoutlawsteachingcoursesinArizona Spanish) formed lastyearinresponsetoArizonaHouse L A Y Trends | Trends On February 6, 2013, afederal courtordered TUSDto These coursesmayberesurrected thankstoanother Librotraficante’s efforts couldnotcompletelystemthe The bill,signedintolawbyGovernorJan Brewerin organization (whichmeans“booksmuggler”in Houston-based authorandactivistTony Diaz,the ibrotraficante hashadarollercoasteryear. Led by ear in the L Perspectives tions. Diazandsupporters life inthewake of theseac- opposing therestrictions. 2012 Midwinter Meeting passed aresolutionatits ican LibraryAssociation stitutionality, andtheAmer - Librotraficante sprungto ife of L Thoreau, Thoreau, March 13statement. a borderwallaroundhistorycourses?” Diazasked ina such requirements. US andTexas historycourseswillbeallowed tofulfill tion fromTexas universities.If only thebillisenacted, from eligibilityascorehistoryrequirementsfor gradua- Capriglione) seekstodisqualifyethnicstudiescourses panion billfiledby Texas District98Rep.Giovanni March, Texas SenateBill1128(alongwithaHouse com- efforts asitcontinuesasimilarfightin Texas. elevates theprofile of Librotraficanteandmayaidits tion centersandthedisseminationof ideas.Thehonor particularlyasitaffectsfreedom, librariesandinforma- zations thathavefurtheredthecauseof intellectual ary. Theawardisgivenannuallytoindividualsororgani- Award attheALAMidwinter Meeting inJanu inSeattle - honored withtheRobertB.DownsIntellectual Freedom ican-American studiescurriculum. courses, whichmaycontainelementsof thebannedMex- crimination—including offering culturallyrelevant court-approved plantoeliminatesegregationanddis- TUSDhas beenorderedtoimplementa ing. Asaresult, the schooldistricthasyettocomplywithearlierrul- dents. Nearly 40yearslater, thecourtsdeterminedthat Defense andEducationalFund onbehalfof minoritystu- TUSD inalawsuitfiledbythe Mexican AmericanLegal ordered todosoin1974, afterthecourtruledagainst Thedistrictwasfirst end segregationanddiscrimination. protest againstT Librotraficante leaderT “In aglobaleconomy, whywouldanyonewant tobuild Filed DanPatrick byRepublicanstateSen. inearly In recognitionof itsadvocacy, Librotraficantewas ibrotraficante exas SenateBill1128. ony Diaz(center)leadsstudentsin —Phil Morehart

Photo: Zeke Perez Photo: Zeke Perez ies alsobecamepartof thedebate: games inseveralcommunitylibrar- social mediaonreal-life actions. and lence invideogames,themedia, violence, includingtheeffects of vio- in January tostudythecausesof gun for DiseaseControlandPrevention games. TheObamaadministrationdirectedtheCenters tionwide, camerenewedconcernsaboutviolentvideo- restrictions, aswellheightenedschoolsecurityna- minder thatsenselesskillingcanhappenanywhere. T and Libraries Videogames, Gun Violence, Unconvinced bytheresearchclaiming thatengagingin videogames tochildren withoutparentalsupervision. ). Children Learn David Williamson Shaffer (How ComputerGames Help gaming leadstopositiveclassroom outcomes,ashas Teach Us andLiteracy)hasdocumented how aboutLearning into thelibrary. James Paul Gee(WhatVideoGamesHave to andgaminghelpsbringthem learners areat-riskyouth, play,game creation, andcontests.Many reluctant tual Freedom recommendsthatlibrariescultivatevideo- Chicago Tribune. 17 to borrow an M-ratedMarchthe to 18according game, identification show toprovetheyareatleast to required videogames rated M for “mature.” Patrons arealready lic ing gameplay. “boisterous behavior”thateruptsatthemainlibrarydur- theconcernarosefrom Libraries tor CindyCzesaktoldAmerican until theyreachthe7thgrade.Direc- playing anyonlinevideogamesonsite February 27tobarchildrenfrom Library boardbacked astaffpetition Inevitably, thepresenceof video- Along withcallsfor ammunitionandassault-weapon n n In 2005, California barredthesaleof certainviolent Instead of consideringbans,ALA’s Office for Intellec- Library isreviewingitspolicyof purchasingpopular

At the request of several patrons, Elmhurst (Ill.) Pub (Ill.) At therequestof severalpatrons,Elmhurst The Paterson (N.J.) Free Public in Newtown, Connecticut—wasahorrific response ofourschoolandlibrarycolleagues this pastDecember—andthecourageousre- he tragedyatSandyHookElementarySchool into thelibrary. bring at-riskyouth contests tohelp creation, play, and cultivate their videogames, Instead ofbanning - young peoplewho havebeenaffected. nity conversationaboutgunviolence thatwillinclude ALA AnnualConference inChicago,will hostacommu- Institute on June topromote suchdialogueand, 28atthe Foundationing withtheKettering andwiththeHarwood that helpsolvetheproblemof gunviolence. ALAiswork- is timetousethattrustcreateactivitiesandprograms bystanders ascapturedincourtandpolicedocuments. ing thewordsof gun-violencevictims,theirfamilies,and hosted freeperformances of How LongWillICry?aplayus- how gunsaffect communitieshead-on: Five branches partnered withSteppenwolfTheatretotackletheissueof with pervasivegun-relatedcrime.In mid-March, CPL into theevenings,manyof themfromneighborhoods and Library Centerispacked withyoungpeopleafterschool thespaceindowntownHaroldresult, Washington adult human beings” whotrulyconnectwithteens.Asa Public Library’s YOUmedia centerareamongthe“actual University, isn’t convincedeither.researchisin- “The chology andCommunicationatTexas A&MInternational Christopher Ferguson, chair of theDepartmentof Psy- Adding dialogue to the data games areprotectedbytheFirst Amendment. Merchants Association),declaringthatevenviolentvideo - struck downthatlaw7–2in2011(Brownv. Entertainment virtual violenceleadstotherealthing,SupremeCourt Libraries areamongthemosttrustedof institutions.It —Barbara Jones, director, OfficeforIntellectual Freedom adult human people whoareatriskisthe“actual best mitigatinginfluenceonyoung terview withTheAtlantic,hesaidthe Inhealth problem. aFebruary 14 in- gun violenceasacomplexpublic versity of Chicago’s CrimeLab,sees old Pollack, codirectorof theUni- with varyingconclusions. tion aboutseveralhundredstudies January 10ChronicleofHigherEduca- odological flaws,” hewrote inthe consistent andweakened bymeth- Library consultantsatChicago As for preventivemeasures,Har- beings” intheirlives.

15 americanlibrariesmagazine.org | may 2013 16 americanlibrariesmagazine.org | may 2013 A T L of CarlSmith’s ThePlanofChicago: OneChicago”“One Book, selection Library supplementeditsfall 2009 reported in2010thatChicago Public ALA’s PublicPrograms Office— online resourcecenterof .org—the ProgrammingLibrarian settings. to geocachingjustaseasilyrural environments canlendthemselves on thecachecreators’ urban part, caching adventure. namesake lake—perfect for ageo- enjoy thecoolbreezeoff thepark’s hikers, bikers, andskaters.Boaters park hassevenmilesof trailsusedby ation areaof almost3,000 acres,the library’s frontdoor. Anurbanrecre- Lake Park istwoblocksfromthe worldwide. and morethan5milliongeocachers than 1.98 millionactivegeocaches there aremoreto Geocaching.com, them therestof theway. According searchers relyoncluestoguide Atthat pointitem beingsought. accurate towithin40feet of the system (GPS)coordinatesthatare or cache,usingglobalpositioning pastime lookfor ahiddentreasure, gy. Participants inthispopular except thatitis outdoor hike andascavengerhunt— the growinggeocachingcraze. in thecallofwild,namely, found oneanswerthispastspring Liverpool PublicLibrary(LPL) central NewYorknearSyracuse, keep theturnstilespinning.In libraries arelookingforwaysto Trends | Trends Of course,withsomeimagination Fortunately Onondaga for LPL, Geocaching isacrossbetweenan reasure H ibraries “ digital revolution,most shrink inresponsetothe s physicalcollections Perspectives fueled bytechnolo- C

unts ache” I look lower, nothigher!” tree. Theclue:“Lookforasheswhere there wasneverfire. Thiscachehasstilts,but This Liverpool(N.Y worked. Within minutesof an- library, Andit and viceversa. lar: toengagenatureloverswith the of EducationandtheArts. designed bythestate’s multiple librariestowinapath tag sesquicentennial. Playerscanvisit grounds incelebrationof thestate’s Geocaching Adventureontheir public librarieswillhosttheWV this summer, manyWest drawing for aniPod Shuffle. who found allthecachesentereda “Cache In attheLibraries.” Those through ageocachingactivitycalled pus librarysystemseveralyearsago year studentsacclimatetothecam- Notre DameinIndiana helpedfirst- described howtheUniversity of Burnham’s visionfor Chicago. per insidecontainedtidbitsabout throughout thecity. The slipsof pa- stuffed intoplastictesttubeshidden tural treasurehuntof geocaches Citywithanarchitec- the American andtheRemakingof Daniel Burnham LPL’s geocachinggoalwassimi- Joining intheprogrammingfun alsoProgrammingLibrarian.org .) PublicLibrarycachewashiddenintheexposedroots ofanash n on G Department Virginia

made of semitransparent plastic,and chased cigar-box-sized containers come, toenterthegame. anyone, regardlessof disposablein- Loaning theGPSdeviceenabled with about$1,800ingrantfunds. GPS device.Ten werepurchased pack isaGarmineTrex 20handheld piece of equipmentineachback- produced bythelibrary. Thecritical book andaquick-startguide back copyof TheGeocachingHand- Onondaga Lake Park. participants tofivecacheshiddenin ondaga Lake Partnership andled $5,000 librarygrantfromtheOn- game, weredevelopedthrougha designed for thelibrarygeocaching Twenty backpacks,10of whichwere backpack kitsina10-monthperiod. rowed “OnSafari”LiverpoolLibrary hundred and progress almostimmediately. One participants werereportingtheir andbloodhounds wereonthescent, March 20, 2012,thegeocaching nouncing thelibrary’s cacheson eocaching LPL housedtreasuresinpur- Each backpackcontainsapaper- forty-four people bor-

Photo: Alan NaPier Photo: Alan NaPier and thelibraryknewwhoqualified entered inthemidsummer drawing, given deadlinewasautomatically who found allfivelibrarycachesby a daga Lake. Anyindividualorteam cal boattouringcompany, onOnon- was afamilycruise,donatedbylo- get playersexcited:Thegrandprize es tothosewhofollowed. their progressorpassalongmessag- each boxsoplayerscouldrecord placed apaperlogbookandpencilin restock boxes.)Thelibraryalso code of ethics,LPLhasneverhadto “take something/leavesomething” ry. (Sincegeocachersoperateundera plastic tops,andusedcostume jewel- marks, smallanimalfigures,little sive itemssuchaskey rings,book- stashed insideconsistedof inexpen- the fivecacheboxes.Thetreasures placed aboutahalf-dozenineachof LPL hadprovidedincentivesto © Copyright2013 SenSourceInc. �ocu�ent �rue�ra��c�ata cantly to the fun. Trackablescantly tothefun. arenot “trackables” andtheyaddsignifi- bugs andsimilaritemsarecalled coordinates. For travel thisreason, the websitealongwithnewGPS andthenreportsthe movetosion, er cacheinaccordancewithitsmis- bug fromacache,placesitinanoth- lovebeingput towork. turns out, asitsion onestepatatimeand, Geocachers carryoutthebug’s mis- everystateparkinNew“Visit York.” sion for eachbugonline,suchas one. Thegamecreatorpostsamis- library cachesinitiallycontained bug hasaserialnumber. Allfive Similar toamilitarydogtag,travel geocachers, itisarealtreasure. piece of metalcalledatravelbug.To tracked atGeocaching.com. because everyone’s progresswas A geocacherremovesthetravel A secondincentivewasalittle • Monitorroomusagewithinlibrary • Efficientlyschedulestaffing • Comparetrafficbetweenlocations • Comparetrafficbetweenlocations • Documentdatafortownstatistics • Reportcountsforgovernmentfunding provide secure,accuratereal-timedatato: as youwant.Ourinnovativesensorsandsoftware to youandyourlibrarysystempersonnel,asoften traffic andautomaticallye-mailscustomizedreports SenSource patroncountingsystemsrecordfoot SenSource PatronCounters www.SenSourceInc.com | 800.239.1226 The PreferredChoiceofLibraries

to addtheirprogramming. a naturalfit for libraries of alltypes avian livingquarters. a subcompartmentunderneaththe birdhouse builtfor theactivity, with crannies, butonecachewasputina the cachesinnaturalnooksand LPLhidfouror leavesisallowed. of under alogorcoveringitwithtwigs However,apart. acache putting must beaminimum of 500feet be buriedundergroundandthey website. For example,theycannot caches postedonthegeocaching Geocaching.com. thecompanythatcreated speak, bought itstravelbugsfromGround- LPLed inanygeocachingbudget. expensive butdoneedtobeinclud-

This modern-daytreasurehuntis There aregroundrulesfor hiding —Alan NaPier, assistant librarian Liverpool (N.Y.)Liverpool PublicLibrary

17 americanlibrariesmagazine.org | may 2013 18 americanlibrariesmagazine.org | may 2013 Trends | Trends Mar. 7;YouTube, Nov. 13,2012. page willneed150MBofstorage.—TheVerge, Mar. 13;EMC, in aNovember2012Y menti, coordinator oftheV specializes ininformationsecurityanddatastorage.LucianoAm- by a2.8petabytestoragedonationfrom EMC,acompanythat pages ofit.Theproject willtakenineyearsandbemadepossible from the librariesofOsservatorioXimenianoand San Giovannino ceived lightersentences. Athistrialhealsoconfessed tothefts the Girolamini LibraryinNaples.Othersinvolvedthecasere- office, forhis role (asformerlibrarydirector) inthetheftsfrom March 15,alongwithalifetimeexclusionfrom holdinganypublic Marino assimodeCaro wassentencedtosevenyearsinprison ITALY The VATICAN CITY tends.—UK DepartmentforCulture, Media,andSport,Mar. 27. way thatphysicalbookloansare controlled,” thereport con- be “through ‘frictions’thatlimitthesupplyofebooksinsame and publishersmustbeprotected too.Thoseprotections would libraries enhancesservicetousers,theinterests ofbooksellers Minister EdV Sieghart, wasreleased M arch 27.Markingtheoccasion,Culture Review ofE-LendinginPublicLibrariesEnglandbyWilliam A report commissionedby thegovernment,AnIndependent UNITED KINGDOM how offenders canbereported. —Postmedia News,Mar. 15. are noconflictsor“other riskstoLAC.”Thecodealsospellsout sonal” activitieswiththeirmanagersinadvancetoensure there gers, thecodesaysdepartment’s staff mustclearsuch“per code ofconductatLibraryandArchives Canada. Giventhedan- time are engagingin“high risk”activities,according tothenew tend conferences, orspeak upatpublicmeetingsontheirown Federal librariansandarchivists whosetfootinclassrooms, at- CANADA V atican is digitizing the entire 4 aizey statedthatwhilefree ebooklendinginpublic 1 Perspectives 1 3 ouT ube video(bit.ly/10fo0im)thateach atican LibraryDataCenter, estimates 2 Apostolic Library—all 40 million Global Reach 2 - 3 4 6 5 graphic Agency, Mar. 28. there were nolegalheirsinthe Schneersonfamily.—Jewish Tele- Ministry claimsthecollectionwasnationalized in1918because Schneersohn, totheNewY books and50,000manuscripts,gathered byRabbiY US DistrictCourttohandoverthehistoriccollection of12,000 pay $50,000adayinfinesforfailing to honora2010rulingby in November2012.AUSjudgeJanuaryhadordered Russiato the Jewish scripts claimedbytheorthodoxChabad-Lubavitchmovementto In April,thegovernmentbeganmovingJewishbooksandmanu- RUSSIA Russia, Mar. 8. Life ofOnaŠimaiteė(UniversityNebraska,2012).—TheVoice of Her lifeisrecounted inJulijaŠukys’s Epistolophilia:Writing the the NazisandsenttoaconcentrationcampinsouthernFrance. outside theghetto.In1944,shewascaptured andtortured by out literaryandhistoricaldocuments,helpedhidemanyJews from Jewishuniversitystudents,shesmuggledinfood, Entering theghettounderpretext ofrecovering librarybooks aided andrescued Jews in theV Ona Šimaiteė(1894–1970),alibrarianatV Officials inthecapitalcityofV LITHUANIA Estonian writerduard V to payalatefee.Thebookwasvolume1oftheselectedworks occupied byNaziGermany—alongwithanapologyandoffer which wascheckedoutonMarch 7,1944,whiletheregion was early March theman,inhismid-80s, returned theoverdue book— library. IvikaTürksonofthe late return onaW A manreturned alibrarybook 69yearslate,partlyblamingthe ESTONIA Florence, andRome.—NapoliToday, Mar. 15;Artinfo,Mar. 22. degli ScolopiinFlorence, aswellnational librariesinNaples, Museum and 7 5 6 orld W ar IIaerialbombingthatdamagedthe T ilde.—Associated Press, Mar. 12. olerance ork–based movement.TheForeign 7 allinn CentralLibrarysaidthatin ilnius havenamedacitystreet after ilna GhettoduringW Center that opened in ilnius Universitywho osef Y orld W Moscow itzchok ar II. Photo: Rob Howard future? them playinginpeople’s livesinthe to prosper andwhatroles doyousee lution. Whatdolibrarieshaveto Libraries are undergoingarapidevo- CAROLINE KENNEDY: become involvedinlibraryadvocacy? of librariesandlibrarians.Howdidyou You’ve longbeenastrong supporter know thatlibraries haveinforma- Librarians needtomake surepeople space for thewholecommunity. space; andtheycanbeacreative for kidsafterschool,theyareasafe seniors, librariesareasocial place; through programsandactivities.For to peopleandbringthemtogether create communities.Theyreachout read for fun. libraries aretheplacekidsgoto formation isthekey tosuccessand able inaworldwhereaccessto- That’sunderresourced. unaccept- or antiquated, libraries wereshut, libraries. In fartoomanyschools, ment andsupportfor school forts tobuildprivatesectorinvolve- of Educationin2002,wefocused ef- ing attheNew York CityDepartment an adventure.WhenIstartedwork- those placeswhereyoualwayshave loved goingtothelibrary. It’s oneof C the future oflibraries,andherlovepoetry. American LibrariesspokewithKennedyaboutherwork, work, PoemstoLearnbyHeart,waspublishedinMarch. books onAmericanhistory, politics,andpoetry. Herlatest W and servedthisyearashonorarychairofNationalLibrary recently, shespokeatthe2013ALAMidwintereeting cation andtheJohnF cluded workwiththeNewY NEWSMAKER: eek. Kennedyhaswrittenoredited10bestselling reading, literacy, andlibraries.Hercareer hasin- aroline Kennedyhasbeenalifelongadvocatefor Libraries havethepowerto I havealways . KennedyPresidential Library. Most ork CityDepartmentofEdu- C aroline taught us poems. As a parent, ifyoutaught uspoems. Asaparent, bedtime stories,andmymother was veryyoung.My fathertoldme books, andIlearnedtoreadwhen I stitutes agoodlibrary? fected theirperception ofwhatcon- from howyoudo?Hastechnologyaf- your children regard oruselibraries What differences are there inhow endeavors? appreciation andyourownpublishing How didthisinfluenceyourlibrary parents’ loveofbooksandlearning. You’ve spokenatlengthaboutyour it’s arolethatwillchangeovertime. portant roleinpeople’s lives—but libraries willcontinuetoplayanim- that canchangelives.Ithink complex technology, as well asbooks sources andbenefits,navigating developing skills,accessingre- tion thatisusefulfor jobseeking, people areallinthelibrary. it tosocialize.Themostbeautiful I suspectthattheyaresecretlyusing their workandstudyfor exams—but when theyneedtoconcentrateon online. Theystillusethelibrary much information isnowavailable the librarythanIdidbecauseso have lessof aneedtophysicallygo Our housewasfullof K ennedy My children my ownchildrenasitwasfor me. love ittoo.Ihopethat’s astruefor usuallytheywill cometoyour child, love somethingandshareitwith ones byheart? theseparticular people shouldlearn byHeart?Whydoyouthink Learn your poetryanthology, Poemsto How didyouchoosetheselectionsin joy, andwisdom. comfort, strength, anditwillgiveyou when youneedit, have togiveitaway. You cancallitup Youways haveit. canshareitandnot great waytomake surethatyoual- Learningapoem byheartisa book. “Voices Rising,” isincludedinthe poem theywroteasagroup,called to helpchoosethefinalpoems.A arts-themed highschoolintheBronx, DreamYard PreparatorySchool,an enlisted four youngpoetsfrom many incrediblepoems.ThenI was awonderfulprocess.Igotso ites andonestheirchildrenliked. It and family and asked for their favor- we liked Iwrotetomyfriends best. I hadaschildrenandcollectedones the oldpoetrybooksmybrotherand well asseriousones.Iwentbackto and thattherewerefunnypoemsas that bothboysandgirlswouldenjoy, sure thatthebookincludedpoems Interview I wantedtomake |TRENDS

19 americanlibrariesmagazine.org | may 2013 OPINIon | On My Mind Retired, but Embedded

Using our skills to develop networking relationships by Evie Wilson-Lingbloom

s librarians, our skills interested readers can see a list of been the major gift of my retire- are as embedded in our their published works. ment. Circumstances prevent me personal lives as they Here are some of the benefits for from being a world traveler, so hav- are in our work, and libraries from this type of volunteer ing the opportunity to learn about Athey do not desert us when we relationship: other cultures from the writers and leave our positions. After retiring n A clearer understanding of the their work has been a life-altering in 2009, I began volunteering at resources libraries offer emerging continuing-education experience. Hedgebrook, a writing residency and published writers in this tech- Perhaps the most valuable por- program for women on Whidbey nological age. Some library users are tion of my volunteer time has been Island in northwest Washington still learning about all the informa- assisting writers with their re- State. Inspired by its founder, tion available in online databases. search through the many in-house Nancy Skinner Nordhoff, the pro- Many still depend on a printed page and online resources of Sno-Isle gram is committed to nurturing for research, unaware that more up- Libraries, as well as the online data- the voices and to-date information bases of the district’s Freeland and work of emerg- The most is available in full Langley branches. ing women writ- text in journals con- One summer afternoon, I was ers. Every year valuable portion tained in these data- working with a young author who was about 40 women of my volunteer bases; explaining the historical background of various back- time has been n Creation of a of her current writing project. The grounds are cho- new generation of writer had a slave ancestor who, sen from 500 to assisting writers with library supporters along with her children, was freed 800 applications their research. worldwide; before moving to the Midwest. I for residency. n Validation that began looking through 1870 US cen- Librarians always hope to have library staff members with research sus records and found a record of her enough time to establish network- and retrieval skills are still critical elderly ancestor, who had lived with ing relationships with places and interpreters in the information- her son in a Midwestern state. Every- programs such as these, developing sharing business; and one in the Hedgebrook kitchen liaison activities that match our own n Connecting with local public rushed to look over my shoulder at organizational interests and goals. libraries and academic libraries. For the laptop screen where this woman’s Being a volunteer here has allowed example: name was recorded in the me to do this and has felt natural. I ❑ Erica Bauermeister, a HeritageQuest database. began by helping to organize the Hedgebrook alumna, was chosen as Making this kind of contribution may 2013

| library of alumnae’s published and the 2011 Whidbey Reads author. has always been at the core of my

filmed works—many of which are in Whidbey Reads is an annual com- commitment to our profession. anthologies or literary journals—to munitywide reading program, spon- Working as a librarian embedded in streamline access for writers in res- sored by local organizations and this venue enables me to continue idence. Getting these individual Sno-Isle Libraries in Marysville, effecting change myself—for pieces into an Excel database shows Washington. libraries and for people. z the writers that 46% of Hedgebrook ❑ Hedgebrook writers’ works alumnae have, in fact, been pub- are displayed each year at Sno-Isle’s Evie Wilson-Lingbloom is a past president of the Young Adult Library Services lished. The plan is to add the data- Freeland and Langley branches. Association and served on ALA’s Executive Board from 1994 to 1998. americanlibrariesmagazine.org base to Hedgebrook’s website so Being part of Hedgebrook has

20 Another Story | OPINION The Applicant Pool

Wading through the personal statements of prospective librarians by Joseph Janes

ar too many people ject bibliographer or cataloger, or their interests and intended careers are floundering in name a specific kind of institution are. Not vague, necessarily, just our educational sys- in which they wanted to serve, like general. Instead of “I want to be a tem, and I believe a rural public library or a communi- public librarian,” it’s not uncom- librariesF can change that.” ty college. And of course, they all mon to see “I want to work to im- “What else is a coffee-obsessed, loved books. prove and develop communities and overorganized, well-read informa- Most would also tell some version promote social justice through bet- tion analyzer with a love for tech- of the Road to Damascus story. How ter access to information,” which, of nology to do?” they were working in an office and course, can often amount to the “I am a convener, a catalyst for wound up maintaining the files and same thing. action, a collab- building the By the time you read this, our de- orative project Through databases, or cisions will be made for the coming manager.” admissions work, discovered they year. It’s tough work, sifting through “I want to be we are changing enjoyed doing these statements and recommenda- forever both the research for tions (please, please, pleeeeease ered—bothered the profession we their college write strong letters with specifics for people make great all care so deeply about. papers more people you’re recommending) to find things happen.” than writing the the applicants we think show the I hope these folks don’t mind my papers themselves, or how a friend greatest potential to succeed with us quoting their fine words; I couldn’t saw their alphabetized spice rack and, professionally, beyond our pro- think of a better way to convey the and suggested they should be a gram. It’s a tremendous opportunity depth and breadth and richness of librarian. Librarian? You mean I and a tremendous responsibility, as the gems we find when reading per- could do this for a living? my faculty, student, and staff col- sonal statements from people ap- Sound familiar? Often, librarian- leagues on our admissions commit- plying to the University of ship was also a second career tee all know. We’re changing lives at Washington’s MLIS program. I’ve choice, one that people found along every turn, and the profession we all been doing admissions work off and the way but that few grew up aspir- care so deeply about as well. on for almost 25 years now (gulp), ing to, aside from those of us who It can also be inspirational. Let and not only have I seen it all— were genetically predisposed from me leave you with one more excerpt: including the guy years ago who said birth. (Thanks, Mom.) “I know times are iffy. I’m entering he wanted to be Batman when he Today, I continue to be struck by the field precisely because times

grew up (I stopped reading right how things have changed. Far fewer are iffy—it’s worth working to make may 2013

then and voted to admit him, be- people come to us, at least to our sure these institutions endure.” |

cause that took guts)—I’ve seen it program, by way of Damascus. The Isn’t that just the sort of person you all change. profile of applicants has shifted; we want in your profession? I do, and Back in the day, library school ap- now get a substantial number who we’re working to find and nurture plicants often covered two basic are within a year or two of complet- even more of them … but that’s an- points in their personal statements: ing undergraduate degrees and other story. z what job they desired and why they more than a few college seniors. wanted to work in libraries. These And while many speak of experienc- Joseph Janes is associate professor and got very specific on both counts. es with books and libraries, I also chair of the MLIS program at the Information School of the University of Washington in

They would give job titles like sub- find a less specific sense of what Seattle. americanlibrariesmagazine.org

21 22 americanlibrariesmagazine.org | may 2013 Coming to TERMS to Coming Sharing expertiseinelectronic resources management T world. Withworld. we inputfrom thefield, ed bylibrarians throughoutthe andupdat- monitored, to beshared, .uk/wikiterms/Main_Page) inorder migrated toawiki(library.hud.ac During 2012,thelatestdraftwas plan for acrowdsourcingreview. andcreatedaon adraftdocument, up withsixTERMS,startedworking what ERMactuallymeans,wecame States andtheUnited Kingdomon library organizationsintheUnited for recommendations. see ERM, andthosewhoarelooking denly shiftedjobfunctionstoover- new toERM, thosewhohavesud- a reference pointfor thosewhoare guidelines, TERMSseekstobecome the availablesystems.Asasetof practices, andmissingfeatures in tools, thelackof consistencyin management (ERM),currentERM tronic resource discussing elec- after webegan began in2008 ment (TERMS) source Manage- Electronic Re- management. justify theirspendingonresource that librariansmustcontinually many institutions,withtheresult ity createbudgetarypressuresat These timesofeconomicauster- ways tobestmanagee-resources. TECHNOLOGY |Dispatchesfrom theField After swappingideasbetween Techniques for are stillgrapplingwith and databases,librarians vent ofelectronicjournals wo decadesafterthead- those whoarenewtoERM.

to the selection, review,to theselection, renewal, “workflow management toolsrelated Collections madeupof asetof United aprojectof Kingdom, JISC the KnowledgeBase+projectin the College Station. TexasEugenia Beh, A&MUniversity, placement review. Assignedto UnitedCollege, London, Kingdom. Assigned toAnnaFranca, King’s University Ireland. CollegeCork, and access.AssignedtoAnitaWilcox, City University, Ireland. Dublin Assigned toStephenBuck, Montana StateUniversity, Bozeman. AssignedtoNathantent. Hosburgh, Baker Michigan. College,Flint, work onsixsegmentsof futurever- several librarianshaveoffered to United andasaresult, Kingdom, States, Brazil,India, Ireland, andthe back fromlibrariansintheUnited March 2013). Resource Management” (February/ titled “Techniques for Electronic wrote theLibraryTechnology Report In 2012,TERMSwas endorsedby n n n n n The wikireceivedpositivefeed- TERMS will bea reference point for

TERMS 4:Ongoingevaluation TERMS 6:Cancellationandre- TERMS5:Annualreview. TERMS 3:Implementation. TERMS 2:Acquiringnewcon- to AnnKucera, Assigneddition. purchase orad- new contentfor Investigating viewers: as openpeerre- sions of thewiki n

TERMS 1:

e-resources workflow. and creatingefficienciesinthe abling seamlessaccessfor patrons derstand thee-resourcescycle,en- resources managerstomapandun- is usefulfor preparingelectronic content ineachof thesixwikipages TERMS isalreadyshowingthatthe tems becomemorewidelyadopted. ation web-scalemanagementsys- - new formats evolveandnext-gener conference intheUS. Electronic ResourcesandLibraries back atsuchlibraryeventsasthe and sotheauthorshavesoughtfeed- person presentationsonTERMS, interested inthedevelopmentof in- library communityatlargehasbeen framework for itsERMclass.The consin–Madison toestablishakey tion StudiesattheUniversity of Wis- the Schoolof LibraryandInforma- teaching aidbyGaladrielChiltonat deliver intellectualinformation. search librariesthatwillmanageand signed byandfor academicandre- build anopen-sourcesystemde- search librariesworkingtogetherto ment), acommunityof ninere- Kuali OLE (OpenLibraryEnviron- Open Knowledgebase)managedby United StatesfromGOKb (Global has alsoreceivedinterestinthe and cancellationof publications.” It issue ofLibraryTechnology Reports. is excerptedfrom theFebruary/March 2013 the UniversityofHuddersfield, UK.Thisarticle STONE isinformationresources managerat at Portland(Oreg.) StateUniversity. GRAHAM JILL EMERY iscollectiondevelopmentlibrarian The wikientrieswilldevelopas TERMS wasusedin2011asa by JillEmeryandGrahamStone z

Spare Me the Hype Cycle Hype the Me Spare Focus onwhatworksratherthanwhat’s hot abandonment of newservices and library’s constantadoption and wonder whatpatronsthinkof their cesses andfailures.However, I cause wecanlearnfromtheir suc- to observetheseearlyadopters be- edgearefortunate tobeablecutting of uswhose librariesarenotonthe newthing.Those ship for thenext fervor endupjumping dies down, that’s justfine.Butothers,asthe new thingsquickly, andfor some, I’ve seensomelibrariesjump onhot Fit over frenzy E for their institutions. blind librarianstowhatisarightfit directions. However, hypecanalso they pointlibrariesinpositive they’re quitegoodanduseful, Innecessarily bad. manycases, something else.Thesethingsaren’t all therage.Andby2014 it’ll be Rightnow,lection. makerspaces are page andagamingprogramorcol- every libraryhadtohaveaFacebook library hadtohaveablog.By2008, over theyears.In 2006,every of hyped-upideascyclethrough sion onlyadecade,I’veseenplenty board!” library?” QR codescavengerhuntsatyour right now.” Although I’vebeenintheprofes - “But surelyyouhaveaPinterest “Your librarydoesn’t tweet?” “Are youtellingmedon’t have is embedded.” ian worthhersalt very academiclibrar- “3D printersaresohot

Clearly, the libraryshouldbepoised growing ouronline offerings. now onpedagogicalinnovation and from thoseneedsandpriorities. dent? Ourprioritiesshouldflow orprovostandpresi- library board, priorities of ourcommunityand What aretheirneeds?the we operate.Whoareourpatrons? examine theenvironmentinwhich trends throughacriticallensand est. to lackof stafftimeorpatroninter- however, abandonedtheirblogsdue make a blog successful.Many more, libraries understoodwhatittookto good fit for theircommunityandthe cessful blogsbecausetheywerea Many librarieshavedevelopedsuc- conversations withtheirpatrons. way tohavehuman andtransparent ing toldthatbloggingwasthebest and 2006,whenlibrarianswerebe- library blogsstartedbetween2004 web, you’ll findavastgraveyard of tale isblogging.If yousearch the recent andrathervisiblecautionary or notadoptsomethingthatis.One that isn’t arightfit for yourlibrary hype andeitheradoptsomething blinded bythe overpromoted. ceive asbeing thing theyper- out of handany- cle, whodismiss by thehypecy- see somelibrarians,madecynical Itechnologies. Ontheotherhand, My universityisfocused right Librarians needtoevaluate It’s easytoget library’s goals?” library’s When Iseeashiny myself, “Howwill new thing,Iask this furtherthe In Practice|TECHNOLOGY tools for therightreasons. embracing–or notembracing–new serve helpstoensurethatweare needs andprioritiesof thosewe be goodlibrarians.Focusing onthe adopt inordertoremainrelevantor proaches we’re toldwe barded withtechnologiesandap- churn andwe’ll continuetobebom- classes. services, andinstructioninonline way toembedlibrarycollections, high-impactcan findalow-touch, embedded inonlineclasses,butyou Maybe youdon’t havethetimetobe editing orweb-designsoftware. that maymeanprovidingvideo- Forcontent creation. your library, providing technologiesthatsupport library, buttheypointto thevalueof ers maynotbeagoodfit for your Three-dimensional print- from it. quently somethingtobelearned newthing,thereisfre- the next worth pursuing. in theseareas.WhenIseeashiny to supportandprovideleadership Contact [email protected]. created LibrarySuccess:ABestPracticesWiki. She blogsatInformation Wants toBeFree and services atPortland(Oreg.) StateUniversity. MEREDITH FARKAS isheadofinstructional The hypecyclewillcontinueto Even whenyou’re notadopting know it’s not an answer, I struggle tofind goals?” If I the library’s will thisfurther myself, “How new thing,Iask by Meredith Farkas just have to z

23 americanlibrariesmagazine.org | may 2013 24 americanlibrariesmagazine.orgamericanlibrariesmagazine.org || monthmay 2013 2011 collections, orjust agorgeouslocation. eachfeaturingpark visit, somethingspecial;history, architecture, few acrossthecountryfor you to consideronyour next or local history that is with unique. a We’veplace, an event, chosen a who overseetheNPSlibraries provide awayfor visitorstoconnect serve as museum libraries.Thelibrarians,curators,and rangers public libraries, house special collections, and in many cases and materials safe andsecure.” Aspart of theNPS,theyaregovernment without climate control,presentmanychallengesfor keeping United States. The remote locations, often in historical buildings “arein Seattle, in some of the most beautiful and sacred areas of the attheNational Park Service(NPS)Pacific ian West RegionalLibrary National Park supervisory librar libraries,” Hori, “The Nancy says one ofAmerica’s best-keptsecrets. The librariesintheseparksmaybe National Parks“America’s bestidea.” Filmmaker KenBurnscalledthe By MaryannHight national national - Statue of Liberty National Monument, New York and New Jersey Bob Hope Memorial Library Ellis Island Immigration Museum nps.gov/elis/historyculture/bob-hope-memorial- library.htm

The well-known entertainer for whom this library is named passed through Ellis Island as a child. Every day hundreds of visitors tour an exhibit that includes the honorary Oscar awarded to Bob Hope in 1960, part of the library and museum’s permanent collection. Librarians here are skilled researchers and scholars. While no original immigration records are located in the library, the librarians often help visitors locate resources for information about family members who came to the US through this gateway. Unique materials in the collection include 2,000 oral histories and many early 20th-century films featuring Ellis Island. Editor’s Note: Hurricane Sandy flooded the basement of the building on Ellis Island and destroyed the utilities. Luckily, the third-floor library and materials are safely intact, reports librarian Barry Moreno. While it is uncer- tain when the library will open its doors, the Statue of Liberty should reopen later this year. Stay updated at twitter.com/EllisIslandNPS. may 2013

americanlibrariesmagazine.org

25 Crater Lake National Park, In contrast, the Richard M. Brown Memorial Library Oregon mainly serves park employees, but park visitors may find Science and Learning Center Library the oral history interviews interesting, or may wish to page nps.gov/crla/slc.htm through Nature Notes from Crater Lake, published irregularly Richard M. Brown Memorial Library, from 1928 to 2002. Completed in 1934, this Rustic Style Steel Visitor Center building was formerly the ranger dormitory. Steel Visitor nps.gov/crla/slcfacilities.htm Center is open every day except Christmas. Visitors to the library are encouraged to make an appointment. One of the two libraries located in the park, the SLC library is housed in a carefully restored Rustic Style building. This architectural style emphasizes the use of natural building materials and is common in the national parks. The heart of the SLC collection consists of reprints of classic papers written in the park’s early years and the most recent scientific papers pertaining to the park and its environment. In addition, reference books and reports serve the needs of visiting researchers, park staff, and Learning Center program participants. Librarian Jordan Yee noted that the collections and services mark the important role science plays in the national parks. This library is open only in the summer.

Grand Canyon National Park, Arizona Grand Canyon National Park Research Library Park Headquarters, Grand Canyon, Arizona nps.gov/grca/historyculture/reslib.htm

Pose for a photo at Mather Point, with its mile-high view above the Colorado River, or gaze at the California condors if they are out and about. Then mosey over to the headquarters building, where more than 12,000 books, manuscripts, and oral histories on area geology, history, environment, and native peoples await at the Grand may 2013

| Canyon National Park Research Library. The library also

features a small children’s collection. While the general public can’t check out materials, everyone is welcome to browse. There’s Wi-Fi access, too. Park librarian Ted McClure points out that there are many one-of-a-kind materials, including manuscripts and oral histories in the rare books collection, viewable by appointment only. The research library is open to the public Monday through Friday from 8 a.m. to 4:30 p.m. americanlibrariesmagazine.org

26 Image W. Tyson Joye Yosemite National Park, California Yosemite Research Library, Yosemite Village Yosemite Archives, El Portal, California nps.gov/yose/historyculture/collections.htm LeConte Memorial Lodge Located across from the Housekeeping Camp sierraclub.org/education/leconte/library.asp

Located in the heart of the valley, the Yosemite Research Library is administered in conjunction with the Yosemite Museum in a historic Rustic Style building. The library has about 10,000 books relevant to the natural and human history of the park, including many unique published personal accounts of trips around the world or across the West that mention Yosemite (1870s–1920s). There is a larger archives maintained in the small town of El Portal that preserves personal papers, manuscript collections, and service records. Hours at both facilities are limited, so check the website or call for an appointment. In addition to the two official NPS collections, the small library in the Sierra Club’s LeConte Memorial Lodge features materials on park history, biology, botany, and geology. The collection of children’s material is popular with park visitors. The lodge is open May through September, Wednesday through Sunday.

San Francisco Maritime National Historical Park, California Maritime Library, Fort Mason Center nps.gov/safr/historyculture/ library-collections.htm

Librarians at the Fort Mason Center, where the library is located, take pride in the extensive collection of photographs—nearly 400,000 strong—and ship plans, from one-masted boats to massive battleships. The reading room serves as a portal to a large collection of books, titles, maps, and charts, which are available by paging. The oldest item in the library dates from 1536: a history discussing sea terms. While the library is open to the may 2013

public, access to archival collections is available only by |

appointment. The holdings of national park libraries can be searched online at library.nps.gov/webvoy.htm. z

Maryann Hight is a reference and instruction librarian at California State University, Stanislaus. While embracing the opportunities presented by technology, she works to promote the traditional values of libraries. americanlibrariesmagazine.org

Image Michael Quinn

27 may 2013

P hoto: L ibraries W ithout B orders americanlibrariesmagazine.org Libraries Without Borders has tried to improve literacy and education throughout the world, including in Morocco, shown here.

28 By Leonard Kniffel

Libraries Without Borders evaluates the role that books, freedom of expression, education, and culture play in humanitarian emergencies

hen a disaster occurs, aid workers, organizations, and governments naturally focus on emergency assistance to Wvictims. They set up medical outposts in conflict zones, drop food supplies from helicopters, and hand out shoes and clothing in disaster areas.

The activists behind Libraries Without Borders (Biblio- or schools’ documentation centers; computerizes libraries; may 2013

thèques Sans Frontières) understand that priority must structures library networks on a regional and national |

be given to food, water, shelter, and medicine. They also scale; and provides opportunities for cultural and techni- recognize that little attention is paid to another basic hu- cal exchanges between libraries and communities. man necessity: the knowledge resources needed to cope “We started with nothing,” says LWB chairman and with catastrophe. founder Patrick Weil, “with a room in my apartment for Founded in Paris in 2007, Libraries Without Borders an office. The biggest obstacle we faced was skepticism.” (LWB) provides targeted books and periodicals to support It has become Weil’s mission to convince the doubters library collections; trains local librarians, bookbinders, that, after food and shelter, what disaster victims need documentarians, and archivists; provides the support to most is hope. “We want to help people recover as human P hoto: L ibraries W ithout B orders build or renovate public libraries as well as universities’ beings, to mobilize across continents,” adds Weil, whose americanlibrariesmagazine.org

29 30 americanlibrariesmagazine.org | may 2013 whom we work, the people on the ground, localinstitu- thepeopleon ground, whom wework, to meetlocalneeds. Weil says, “We relyonthepeople with librarians canchoosehowtodevelop theirowncollections Partner librariesselecttitlesfrom adatabaseof booksso to childrenallovertheworld. books IBBY remainsanactiveorganization workingtobring Jella Lepman(1891–1970)andfounded inZurich1953, conflicts in the former Yugoslavia. Inspired by journalist ried outsimilarinitiativesafterWorld War IIandafter the International BoardonBooksfor Young People (IBBY) car- for children asawayof The helpingthemovercometrauma. tee for Devastated France intervened toestablishlibraries cited examples:AfterWorld War I, theAmericanCommit- ration fromseveralinitiativesinhistory,” Weil says.He and writewasreallyaprioritylike food andshelter. as peopleaskingifgivingHaitians theopportunitytoread reactions wereceivedintheUnited StatesandEurope,” such Weil sayshewas“struck bysomeof the ing January 2010earthquake. to Haiti following the devastat- ders sent an emergency mission tions, LibrariesWithout Bor- At therequestof Haitian institu- worldwide engagement, Local victims copewithtrauma.” distractions to help disaster tivate thehuman spiritandprovide ority,” Weil adds,“becausetheycul displaced persons,mustbemadeapri- disaster zonesandstorytimeprogramsfor beyond formal schools,suchasmini-librariesin normality. “We believe also that such education efforts ations becauseitallowspeopletorecoverasenseof tains thateducationmustbeavailableinemergencysitu- LWBall internationalaidgoestowardeducation, main- Center for ScientificResearchin France. future,” saysWeil, aseniorresearchfellow atthe manity andprovidethemthestrengthtolooktoward these allowindividualstoreconnectwiththerestof hu- of naturalandman-madedisastersisimportantbecause training andnetworkinginFrench. world andcreatedtheSavoirSolidaireportaltoprovide for nearly300librariansin2010atlocationsaroundthe LWBroughly $2.5million. organizedtrainingsessions volunteers, 25 employees, and an annual budget of that creates500,000 newreaderseachyear, with500 “nothing” hasevolvedinjustsixyearsintoanorganization LWB takes acooperativeapproachtobookdonation. “In ourworkinHaiti wehavedrawninspi- andbeyond, Based onfindings of UNESCOin2011thatonly2% of “Access tobooks,culture,andknowledgefor victims - disasters toreconnect —Patrick Weil, founderof Libraries Without Borders “Access tobooks allows victimsof with humanity.” National literature and the ArabSpring.Titled “To Read and to science workshops. 200 Haitian librarians havereceivedtraininginlibrary law libraries,andlibrariesfor women’s rights.Nearly libraries, and31speciallibraries suchasprisonlibraries, supported 74 schooland universitylibraries,28public placed-persons camps.In Haiti alone, LWB hasbuiltor up mini-librariesorreadingorganizationsin30dis- times for bysetting childreninthecamps,andsecond, provide “storyboxes” inFrench andCreolestory- camps after the 2010 earthquake—first, with UNICEF to LWB organized two programs in displaced-persons relief services,” saysWeil. In Haiti, for example,hesays placed greateremphasisinourprojectsonproviding denied tovictimsof humanitarian disasters,wehave nity throughbooks,writing,andlearningshouldnotbe using micropublishingandbindingequipment. documentation centersatthreeuniversities. the Congo,LWB supportsthecreationof specialized Togo, withplanstomoveintoMali andNiger. Republic of theCongo,Madagascar, Senegal,and Rwanda, DemocraticRepublicof Chad, theCongo,Cameroon, with heavyconcentrationinFrancophone Africa— solutions.” ing whatWeil calls“locallyrelevantandsustainable different methodsindifferent regions,alwaysbyprovid- information for all,” whichinpracticecomesthrough used for good. essential butalsounderstandsthepowerof technologyif books abroad each year. He believesbooksareabsolutely tions” tobesuccessful.Theorganizationsends100,000 On June 14, 2012, LWB held aconference inParis on “Since LibrariesWithout Bordersbelievesthatdig- In it has assisted the French Romania, Library in Galati In andtheDemocraticRepublicof Burundi,Rwanda, The organizationisactiveinmorethan20countries, LWB’s missionis“toexpandaccesstoknowledge and in bilingual(French and locallanguages)volumes

library publishtraditionalhistorycollections

in the redevelopment of itsmaterialand guages. LWB also helped the public the Tomajeq, Hausa, and Fula lan- tional history, stories,and fablesin local librarianstocollecttradi- electronic collections,financial cultural activities. tures, andeducational and human managementstruc- has partneredwithlibrarians ect. LWBect. staffers workwith In northern Niger, the group at themunicipallibraryin heritage preservationproj- Arlit onalocalhistorical

Photo: Libraries Without Borders Haiti’s bookmobile service, known as BiblioTaptaps, launched in 2012, fulfilling a critical need for books and access to information.

Write Is to Be Already Free,” the conference featured a the university libraries have a collection of 75,000 panel discussion with Tunisian lawyer and human rights books, but according to Weil, only 10,000 of these books activist Radhia Nasraoui, Tunisian poet Tahar Bekri, and are up-to-date, usable, and appropriate for university- French writer and historian Lucien X. Polastron. level studies. The university aims to increase the num- The panelists discussed the role of literature during ber of new books to 300,000 in three years. The political transition, the involvement of writers in revolu- initiative is in the development phase, and LWB is tions, libraries as levers for the promotion of democracy trying to identify partners and donors for the project, and human rights, and democratic inclusiveness and whose total cost is estimated at 5 million euros ($6 censorship. Moderated by Moroccan writer Omar Ber- million US). rada, the conference drew a crowd of about 200 people to In cooperation with the European Union, the Digicel the rooftop gallery of the Arab World Institute. Foundation in Haiti, the French-Caribbean Institute for Cooperation, and FOKAL (Fondation Connaissance On the ground in Haiti et Liberté), LWB launched Haiti’s first three bookmo- In 2011, Libraries Without Borders opened the Univer- biles in 2012. BiblioTaptaps are named after Haiti’s “tap sity Digital Library at the University of Haiti (Univer- taps,” which are colorfully painted buses or pickup sité d’État d’Haïti or UEH). The first digital library in trucks that serve as shared taxis. With a name that lit- Haiti, it now provides 15,000 students, researchers, erally means “quick quick,” they are expected to reach and professors in Port-au-Prince with access to millions more than 15,000 children and adults every month in of electronic articles and books. LWB’s efforts in Port-au-Prince and its surrounding areas, as well as Haiti showed that books, freedom of expression, edu- Haiti’s north and central provinces. cation, and culture play a vital role in providing relief In Port-au-Prince, BiblioTaptaps are now circulating in humanitarian emergencies. Books and culture help in the neighborhoods hardest hit by the earthquake, may 2013

disaster victims cope with catastrophe and prepare for providing books and making intellectual resources |

a future in a country where 2,500 schools were destroyed available to many for the first time since the quake. In and nine of the university’s 11 academic libraries were the provinces, the bookmobiles will focus on 20 un- seriously damaged. derserved communities and remote villages where In April 2012, LWB and the UEH began a project to libraries are nonexistent and there is limited access to construct the Ruche Central Library Reserve, the first books. Some 40 local Haitian associations support the of its kind in Haiti. To be built on the site of the future BiblioTaptaps project. campus at Damien, northeast of Port-au-Prince, the “BiblioTaptaps are more than just bookmobiles—they structure will eventually accommodate the library’s are places along roads and near displaced-persons P hoto: L ibraries W ithout B orders

collections from all 18 departmental divisions. Today, camps where people can meet, read, open discussions, americanlibrariesmagazine.org

31 32 americanlibrariesmagazine.org | may 2013 book supplychain,” Weil says. wemustoffervelopment, supportthroughoutthewhole libraries. restocked, andtrainedlibrariansfor four of those during theuprising,andLWB hassofarreopened, tions. More than50librarieswereburnedinTunisia power toimprovelivingconditionsintheworstsitua- LWB haslearnedthatbooksandstorieshavethe quake andinTunisia afterthe2010–2011revolution, life afterthecamp.” and hopebyinstillingtheconvictionthattherewillbe rubble of disaster, books provide sources of resilience worth andidentity. In reestablishingcultureamidthe sion sustainhuman dignityandprovideasource of self- the trauma,” says Lachal. “Ultimately books and expres- post-earthquake conditions;theyprovidedescapefrom funny frogswereabletotransportchildrenfromdire environmental awarenesstocholeraprevention.” educational workshopscoveringtopicsrangingfrom “They provide spacefor localorganizationstohold and foster debate,” saysLWB DirectorJérémy Lachal. “We believe that in order to facilitatesustainable de- From implementing projects in Haiti after the earth- “We witnessedhowstoriesaboutmightylionsor What attendeessaidafterthe2012event: “One of the best distance workshops “One ofthebestdistanceworkshops $325ALAmembers;$350non-members $70ALAmembers;$80non-members “New andfresh.”“Enlightening.” perspectives, great speakers.” perspectives, greatspeakers.” Individual Registration “Interesting topics, new “Interesting topics,new Group Registration “Amazing, inspiring.” I’ve ever attended.” I’ve everattended.”

the idealprofessional development attherightprice. lunchtime conversationswithbestsellingauthors.It’s that matter, interactivitywithyourcolleagues,and leaders, presenters onawiderangeofthetopics Each dayincludeskeynotespeakers,thought of MappingTransformation. Conference,Virtual July24and25,around thetopic professionals andthoughtleadersatthe2013ALA Interact withhundreds ofengagedlibrary www.learningtimes.net/ala13 can make goodnewsinHaiti.” We havedemonstratedthatwithbooksandlibrarieswe press yourarelyseeanarticleaboutgoodthingsinHaiti. Haiti isthepoorestneighborof theUnited States.In the , “Help Libraries uswiththeHaitianAmerican project. Weil concludes. basic needsandprioritiesinhumanitarian emergencies,” their placeamongfood, water, shelter, andhealthas emergency situations.Readingandexpressionmusttake take intoconsiderationtheroletheseplayinbetter ing oninternationalorganizationsandgovernmentsto manitarian disasters,LibrariesWithout Bordersiscall- and learningshouldnotbedeniedtovictimsof hu- “Believing stronglythatdignitythroughbooks,writing, Reading is abasic need Registration opens May 1, 2013 at Registration opensMay1, 2013at Read moreatlibrarieswithoutborders.org. Asked whatAmericanlibrarianscando,Weil tells Questions? [email protected] .net oronhisblogatPolishSon.com. Press in2013.Hecanbereached atlkniffel@sbcglobal Screen, isscheduledtobe publishedbyHuron Street Libraries. Hisforthcomingbook,MusicalsontheSilver Chicago. HeisformereditorandpublisherofAmerican LEONARD KNIFFELisawriterandlibrarianlivingin

connects people from all over the Web, through

the biggest search engines

the most popular web sites

and great online conversations

to your library.

People start information searches in lots of places online. And if your library’s catalog is in WorldCat, they can find their way from these starting points back to all the great resources you provide.

Learn more at www.oclc.org/syndication Understanding Social Capital Even if your library has been around the social media block a few times, here are strategies to earn, build, and cash in on your library’s online reputation may 2013

| americanlibrariesmagazine.org

34 Understanding By Laura Solomon uring the Save Ohio Libraries movement in 2009, some libraries in DOhio jumped into Twitter. Undoubtedly, they saw it as another avenue for getting the word out about the imminent and catastrophic budget cuts being proposed by Ohio’s governor. However, two major factors prevented them from really using Twitter as an effective rallying tool.

The first was simply a lack of followers. Numbers are expect reciprocity. Building a social media reputation not the only criterion for social media success (and means giving back. certainly not the most important one), but some follow- How can your library go about earning the trust of ers are needed to spread a message. When an organiza- its patrons online? There are several ways, and like all tion jumps into a social media tool during a crisis before relationships, these methods require effort and time having developed followers over time, there is a distinct to develop. For most, a combination of the following lack of audience to hear any pleas for help. actions will usually benefit a library’s online reputation. The second was a lack of social capital. Social capital Thank your patrons. When someone comments on is what allows any organization or individual to make your library blog, even if it’s just to agree, thank him requests of its followers successfully. Think of social or her. If the commenter says something negative, capital as funds in a sort of intangible bank account express appreciation for the feedback. It shows that that you add to by listening to, engaging with, and your library is listening to all points of view and values doing favors for others. Each time you make a request, constructive input. If someone posts something about you are drawing on that account. If no social capital has the library to his or her Facebook page or retweets for been established from which to draw, actions re- your library on Twitter, acknowledge and thank that quested of others are likely to be ignored. person. It’s an easy way to engage your patrons and Having social capital is, in many ways, equivalent to promote positive feelings toward the library. having credibility in a selected online community. Ask for opinions. Ask for readers’ favorite Oprah Book Social capital can be earned only over time, by par- Club pick or their favorite program at the library. Try ticipating appropriately in the community. asking for opinions on the worst book ever written. The more controversial the question, the more feedback it Earning social capital will likely get. Although generating controversy for its Gaining social capital really means becoming a strong, own sake may not be your library’s goal, facilitating consistent member of the online community. People conversation between the library and others is something you want. Be proactive and initiate post or follow up on something they posted exchanges of ideas and opinions on earlier. In addition to asking, tell them about inter- a variety of topics that interest your esting things that happen at the library. This isn’t pro- patrons on an ongoing basis. moting a program—this is a more personal, less Offer links to other sites of interest. self-serving way to make a status update. Maybe you Posting only links to your library’s received a unique or interesting assets (e.g., catalog, programs, or reference question? Post it, website) is just another method of along with the answer. Pique self-promotion and not a form of engage- people’s interest in what ment. Have you seen a funny video on YouTube? Pass you do and what makes the the link along. Do the same for interesting blog posts library tick. and articles. Just make sure they are not written by Provide information anyone on your library staff or you may diminish the people care about. Online, open forum you are trying to encourage. your library needs to Retweet your followers. If your library is on Twitter, provide value to its friends the person who is responsible for the Twitter account and followers. If there’s should learn the syntax of retweeting and do so when- information about something ever and as often as possible. If one of your library’s happening in your community, use followers says something that might be of interest to your online channels to pass on that others, pass it along. Bear in mind that you may information. When promoting a library ask your followers to pass on something event, be sure your post answers the later to advocate for the library. Build question “What’s in it for me?” for up your social capital now so that Every time your your followers. Advertising a you can ask for favors later. service or program without Always give credit. This applies library promotes promoting its benefits is to all content, not just retweets. something, it is making a counterproductive and can Do you want to promote a new withdrawal. If your actually drain your library’s program that was a patron’s social capital. idea? Name the patron and link withdrawals exceed your Monitor and respond to directly to that person if you can. deposits, your library posts. When someone says People want to be involved when effectively becomes a something about your they know their name is going to library, whether positive or be promoted. This is another rea- community leech. negative, it’s crucial to respond son why photos of patrons at pro- with something. Acknowledging grams are a popular way to get people the other person and demonstrat- to visit a website. The library is an organi- ing that your library is listening (and zation that cannot exist without its community, cares) is extremely important in building so be sure to acknowledge that community whenever one-to-one relationships. and as often as possible. Bottom line: Every time your library directly engages Encourage feedback. One way that many people com- with someone online in a positive way, especially one monly use social media is as an outlet for venting their that benefits the other person, it gains social capital. frustrations. This is the perfect opportunity for your Social capital takes time to earn and trust to build. may 2013

| library to hone its social media “voice.” If one of your

library’s friends or followers is venting, expressing Advanced social empathy can help forge a relationship. It can serve to capital strategies show that your library is “human”—that real people who Once your library has been around the social media care work there. Additionally, it shows that the library block a few times, it may be ready to move on to some is paying attention to its patrons, and its response can bolder methods for gaining capital and strengthening help them feel important and part of the community. relationships. Your library may want to try some of these Ask people in your library’s network about items they strategies. americanlibrariesmagazine.org

36 Post photos. Get an account on a Twitter-enabled ser- media or texting, the library could create real-time vice, such as Twitpic or Instagram, that allows you to post updates and commentary along the bookmobile’s route. photos from anywhere and share them through your Social media participants have to be aware of their library’s Twitter account. Think about putting up not deposits and withdrawals of social capital. Having a only photos of events or programs but also casual or healthy balance is integral to being successful in the long funny shots of staff going about their daily work (or per- term. Deposits of social capital add value to the commu- haps celebrating a staff birthday). Photos can also add to nity as a whole; withdrawals have value only to the library. the “humanness” of the library online and add variety to Bottom line: Participate in conversations. Remember what would normally be only a stream of text posts. that the recipients of any of your library’s messages have Provide good customer service. Social media, as a me- expectations of reciprocity. dium, is not always ideal for regular reference services. Chances are good that your library will occasionally Spending social capital encounter requests for help via social media, however. Ben McConnell, a writer for Church of the Customer Some people prefer to communicate via Facebook or Blog (churchofcustomer.com), recommends a social Twitter. Respect that these people want to communicate capital deposit/withdrawal ratio of 80% to 20%; the with the library and respond, as well as possible, using vast majority of an individual’s or organization’s social the same medium. media interactions need to be other-centered (“The Promote contests. If your library runs contests, Last Temptation of Twitter,” Church of the Customer announce the winners via social media in addition to Blog, Dec. 19, 2008). any other avenues you might use. Try a contest done Knowing that social capital should be spent only entirely via social media, such as creating online videos when necessary, you should ration it for only critical or captioning a photo on Flickr. purposes. Promoting every program going on at your Add social media URLs to business cards and signage. library will quickly run your social media account into Nowadays, most libraries have their website URL in- overdraft status. Self-promotion is expensive. The Save cluded on their business cards, stationery, ads, and signs. Ohio Libraries campaign drew heavily on the social Include your social media URLs in offline promotional capital of a handful of individuals who were already well materials as well. This acts as proof of social engagement, invested in social media communities. Advocacy is welcoming patrons to your online community and certainly one legitimate use for social capital. Some building trust in your library. Integrating online and off other worthwhile purposes include: line advertising not only is common sense but also in- n Breaking news (“Sorry, the internet is down—we’re creases your library’s credibility in online social realms. working on it!”) Create a viral experience. One of the best examples of n Feedback (“What do you think of the new self- viral marketing is described by the Twittown blog: checkout machines?”) “When the San Francisco area’s most famous (er, n Informal polls (“Which is better: storytimes on only) Korean BBQ takeout truck rolls into the neighbor- weekends or weeknights? Why?”) hood, lines literally stretch around the block. But given Yes, promote the library’s programs, but advertise just the mobile nature of the business, how do people know those that are high-profile or that you know are a great when and where to find it? Enter Twitter. Kogi BBQ match for your social media audience. uses Twitter to let customers know where they are going Bottom line: Every time your library promotes some- to be each day, and if the photographs showing hundreds thing or asks for a favor, it is making a withdrawal. If of people waiting in line for Korean BBQ to-go are any your withdrawals exceed your deposits, your library indicator, it’s a business strategy that has worked out effectively becomes a community leech—and in some may 2013

incredibly well for them. The real-time nature of its cases, a pariah. Spend social capital wisely. z | business demands a real-time communications platform to underpin it, and Twitter (as well as Facebook) LAURA SOLOMON is library services manager for is the basis for that platform. Sandwich carts around the the Ohio Public Library Information Network. This article is an excerpt from her book The Librarian’s country should take note” (“Five Wickedly Clever Ways Nitty-Gritty Guide to Social Media (ALA Editions, to Use Twitter,” Twittown, Oct. 26, 2009). 2013). Visit www.alastore.ala.org to purchase a copy. How many libraries have bookmobiles? This is a strategy that could easily be duplicated. Using social americanlibrariesmagazine.org

37 How Libraries

Are 10.75˚UsingBy Terra Dankowski

Expanding online toolkits to promote advocacy may 2013

| americanlibrariesmagazine.org

38 ovelist and director tions that we have,” Neuer says. This point resonates in Stephen Chbosky was light of a recent Pew Internet & American Life Project study, “Library Services in the Digital Age,” which found Nhanging out at the New that 73% of patrons visit libraries to browse, and person- York Public Library, fielding alized recommendations are still an important service to the library-goer. In this way, blogs serve as a point of questions about his just-released entry for customer service. “I filmThe Perks of Being a like to see whether blogs lead to click-throughs to our digital Wallflower, offering tips to aspiring gallery or our online catalog,” writers and sharing morsels of says Lampasone. While Neuer acknowledges that inspiration with starry-eyed fans. not all library systems are as large But he wasn’t in New York. or replete with employees-turned- ambassadors as NYPL, he believes “You don’t even have to bring the author to your town that using social media is a low- anymore,” says Johannes Neuer, associate director of budget practice any-sized library can marketing for the NYPL. “Google Hangouts are the perfect take on. “You can do it all in-house, places to create brand engagement.” especially if you have creative people,” When Neuer talks about social media tools, libraries Neuer says. Though taking staff re- should listen. Hangouts is just one of many public-facing sources into consideration, Neuer platforms NYPL has taken into the fold of a marketing acknowledges, “It’s not free.” arsenal that produces results. To wit, with a following of “If all libraries were doing what we’re doing, it would more than 250,000 at its main Twitter handle, NYPL was be amazing,” says Lampasone. “It would really put libraries able to leverage a 30-day campaign featuring celebrity in the position of ‘we have access to all of this.’ ” quotes that offered effusive praise for libraries into a 35% increase in average monthly library card sign-ups last Going viral for survival September. With more than 80 Facebook pages and 60 Facing a slashed book budget, reduced employee hours, and Twitter accounts representing the 90 branches serving Sunday closings back in 2010, the Central Rappahannock Manhattan, Staten Island, and the Bronx, it’s fair to say Regional Library, headquartered in Fredericksburg, Vir- that NYPL has been a frequent adopter, if not high-profile ginia, sought to make a morale-boosting music video for a leader, in the social media space. staff appreciation function. “We had been struggling with “We pick platforms based on whether it works with the budget cuts—we wanted to give [our staff] a semi-humorous type of content we want to put out and whether it meets affirmation that they’ve been asked to do more but they’re our goals—brand awareness, increased traffic, and creat- still doing a fabulous job,” says Sean Bonney, the graphics ing community,” Neuer says. Facebook, Twitter, Google+, coordinator at CRRL, who organized the filming. YouTube, Pinterest, Tumblr, and e-newsletters are a few What resulted was “Libraries Will Survive,” an aptly staple mechanisms. Yet most staggering is not the quan- re-titled parody of the disco hit “I Will Survive,” starring tity of accounts, or what NYPL shares and curates on social CRRL’s own staffers. While originally intended for an media platforms, but the content the library creates itself internal audience, Bonney says, “It was always my inten- through a vast infantry of librarian bloggers. tion, in the back of my head, to share this publicly.” “We give [bloggers] as much latitude as they want to Propelled by “strong content with an entertainment write about what interests them,” says Lauren Lampasone, hook,” Bonney says, “Libraries Will Survive” amassed may 2013

digital producer for NYPL’s Reference and Research Ser- 13,000 views in its first week on the library’s YouTube | vices. “There are some people who have embraced this channel. Today, the short and long versions of the video and are very prolific.” Last year 150 bloggers published have more than 180,000 combined views. 810 blog posts encompassing 180 different subject areas, “I knew what ‘viral video’ meant, but I had never expe- with visits to these blog channels increasing 56% between rienced anything like that,” says Caroline Parr, deputy di- 2011 and 2012. The blogs are an invaluable part of NYPL’s rector at CRRL. “In that moment it’s everywhere you look.” social content marketing, with librarians acting as inter- The video spread primarily through Facebook and gained nal advocates and most of the traffic coming from Google the positive attention of bloggers, news outlets, and na- searches. tional and international fans. “People would say, ‘I saw

“The content is a discovery mechanism for the collec- you on YouTube, I saw you on TV.’ They would see the brand americanlibrariesmagazine.org

39 and come in and talk to us,” Bonney says. This type of attributes to Facebook, Twitter, and word of mouth, as well “ineffable, good-feeling” engagement, says Parr, “is worth as traditional methods such as collection boxes and dona- a lot, but it’s hard to quantify.” tion signs. Layoffs occurred, but only four of 12 proposed “We didn’t ask for money. The real result was that branches were shuttered. Daniels says that the 800% people appreciated we had a good sense of humor about increase in fans and followers across Facebook and Twit- this,” says Parr. Still, the video was not without detrac- ter during those two weeks have been actively sustained, tors—Parr says some believed the “because we were so transparent levity took gravitas away from the at our lowest point.” message of crisis. “Library locations aren’t Essential to this transparency And while Bonney suggests that was CML’s decision, preceding the going anywhere—so how do the goofiness of librarians playing crisis, to consolidate its number of against type, whatever the public we expand? Isn’t an online social presences from roughly 200 perceives type to be, may account community just as viable as accounts down to 20 accounts, ac- for the social media traction, he cording to Cordelia Anderson, a library branch?” also thinks the video conveyed what director of marketing and com- he considers the double-edged munications. “We had a bunch of sword facing all libraries—“when accounts—disparate content—and the economy is tough, people need their libraries more.” people were tuning them out,” says Daniels. “Twenty pres- Following their “non-campaign,” as Parr refers to it, ences, closely monitored and managed,” Anderson adds, CRRL is forging ahead with collaborative social ideas, such “were much more effective than 200 sites with potentially as a partnership with the county for developing a history- out-of-date or conflicting information would have been.” themed branded channel on a location-based mobile alert These days, Daniels describes CML’s social media net- app called Tagwhat. “We were already believers in social works as a sandbox. “We’re having a good time, getting folks media before the video,” Parr says. Now what is important engaged, and cultivating new readers and learners in the is “what we in the library can bring to local government community.” The sandbox is not without consideration to that they haven’t heard about,” says Parr. more traditional marketing collateral, dashboard-mea- Charlotte Mecklenburg (N.C.) Library experienced a sured metrics, or the public’s level of engagement and tone. similar economic trough in March 2010, facing a proposed “We really know that this is conversation and this is fiscal cycle that would have cut the number of branches in social. We’re just selling you change and your life being the system from 24 to 12. Far from accidental, a social different. We want to know how you feel about us, because media–assisted campaign to cover a $2 million deficit in we’ll know we’re on the right path,” Daniels says. two weeks’ time emerged organically, and almost instan- “Social media is not our strategy; it’s a tool. It affects taneously, as marketing and communications specialist our decisions and how we draft our key messages,” Daniels Jenifer Daniels was live-tweeting a board meeting. “One adds. “What we have is buy-in; that’s why this works.” of the meeting attendees said, ‘Two million dollars, is that all?’ ” Blurting this sentiment on Twitter, it turns out, was Place-based community effective in kickstarting a campaign. Jeremy Graybill, marketing and communications director “It was the catalyst to start the conversation,” Daniels for Multnomah County (Oreg.) Library, admits to being says. “It jumped from the social space to children having simultaneously frustrated and “mindblown” when a lemonade stands on their front lawns.” place-based social advocacy campaign, Show Your Library CML’s long-standing social media goals—“to be in Some Love, swept through the Portland area. control of the message without media filter and be as He was frustrated because public libraries can’t campaign transparent as possible,” according to Daniels—were put for ballot measures—which meant MCL watched from the may 2013

| to the test during the day-and-night frenzy of status up- sidelines as volunteers from Libraries Yes and political

dates and tweets during the budget crisis. “It wasn’t about campaign firm Winning Mark drove patrons to the libraries’ asking for money; it was about asking steps, posing for photographs holding oversized prop hearts, for support. A lot of time was spent in the hopes of creating visual support for a levy dictating just answering folks’ questions on library funding in last May’s election. MCL couldn’t so much what this meant to them,” says as click “share” or “retweet.” Daniels. He was consequently stunned by “su- Still, the community raised per-impressive” efforts to turn library more than $400,000 of the $2 lovers from “awareness to engagement million deficit, which Daniels to advocacy,” Graybill says. By identify- americanlibrariesmagazine.org

40 Multnomah County (Oreg.) Library’s My Life, My Library campaign merged social media, advertising, and traditional marketing campaigns to get its message out. ing between 300 and 400 geosocial supporters via check- searches, and employs social networking capabilities that ins on networks such as Foursquare, Yelp, Google Places, allow library patrons to rate, review, and find recommen- and Facebook Places, campaign runners were able to dations on materials. “Peer review creates a community cultivate more than 100 conversations and three dozen of book lovers,” Graybill says. “The goal was to build a site cause organizers. for 443,000 cardholders at all levels of technological “It was fun to watch,” Graybill says, “but it was kind of literacy—more options, not less.” like being a kid in a candy store.” The levy passed More, not less, carries through to MCL’s with more than 80% of the vote, and Graybill’s style of social media management. While team could finally share. The Facebook post somewhere between 10 and 15 people con- thanking the library’s fans (today approaching tribute to the surprisingly cohesive voice 19,000 on Facebook) for passing the levy is still behind the library’s Facebook and Twitter the library’s most popular social update—it was presences, nobody on staff manages social seen by tens of thousands and shared by hun- media accounts full time. “We all col- dreds. “We were trending on Twitter that lectively add to our plates,” Graybill says. night,” Graybill says. “The idea is to steer the enthusiasm to stra- This isn’t the first time library patrons have tegic outcome.” appeared front-and-center in marketing In doing so, Graybill and his team have given campaigns promoting MCL. My Life, My themselves a framework to play—akin to Daniels’s Library, a (non-election affiliated) campaign sandbox—with careful attention to how the online designed to be a “colorful, representative, and social experience builds on the expertise of and inclusive” profile of the community, seeks to their well-regarded librarians and delivers ser- show “how the library benefits people beyond the four walls vices to customers. “Library locations aren’t going any- of the library,” Graybill says. The campaign focuses on an where—so how do we expand?” Graybill asks. “Isn’t an individual—new parent, senior citizen, someone seeking online community just as viable as a library branch?” citizenship—and uses social media marketing, such as Social media’s return on investment is, however, some- YouTube broadcasts, in tandem with traditional marketing thing Graybill considers unquestionable. “It’s a no- and advertising, to tell life-changing stories. brainer. There are 1.1 billion people on Facebook,” he says. may 2013

Given that the library sees its user base as a defining “We talk to 5,000 people per week.” | asset, it may come as no surprise that this year MCL “It creates a new space for libraries to have value,” switched to a new online catalog that seeks to build a more Graybill says. Beyond their four walls. z interactive community. “We had feedback from a lot of patrons to be more social. This is a big step forward in being able to present the library’s collection in new and Terra Dankowski is a freelance journalist living in Chicago. different ways,” says Graybill. The revamped MyMCL, which runs on the BiblioCom- mons interface (also used by NYPL and CRRL) and can

roll back to the old catalog at any time, ideally simplifies americanlibrariesmagazine.org

41 American Library Association American Library Association 2012–2013 Library Champions INVESTINGwould IN AMERICA’S like to LIBRARIESthank its 2012–2013 Library Champions ALA’sINVESTING Library IN AMERICA’S Champions LIBRARIES program was awareness of the value and services offered ALA appreciates the Library Champions’ launched by a select group of corporate and by libraries–was established as a result of the generous commitment to increasing the foundation supporters who joined together to impact of the Library Champions program. importance and impact of libraries as advocate for libraries and the library profession. The investment of our Library Champions information, learning, and community Since its inception, the Library Champions in ALA’s advocacy efforts has resulted in the centers throughout the nation. To each of our program has been a great opportunity to connect support of programs that include: National Champions, thank you for supporting ALA corporations and foundations with ALA’s goal of Library Week, Library Card Sign-Up Month, and for making the Campaign for America’s raising awareness and support for libraries and En Tu Bibliotheca, and Connect with your kids Libraries a success. librarians. @ your library. In addition, their support has To learn more about how your company can ALA’s Campaign for America’s Libraries and enabled ALA to create public relations and become a Library Champion and help ALA its @ your library® brand–which now supports marketing toolkits and other turnkey resources speak up and speak out on behalf of libraries, libraries across the nation by fostering public that can be used by all libraries. please contact the ALA Office of Development at 800-545-2433, ext. 5050, or [email protected].

Campaign for America’s Libraries Investor — $25,000 or more Members — $5,000 and more

Richard W. Dreiling, CEO George Coe, President, Library and Education At Candlewick Press, we dedicate ourselves to creating the highest Dollar General’s commitment to literacy spans the life of our company Baker & Taylor’s products and services are designed with you, our quality books for young readers. Located in Somerville, Massachusetts, and remains strong because of the significant need in our nation. Our customer, in mind. We have more than 180 years of experience we are America’s largest employee-owned children’s publisher. Our co-founder, J.L. Turner, was functionally illiterate when he started serving libraries around the world. Since 1828, we have brought independence allows us to pursue a wide range of creative choices the company recognized today as Dollar General. We understand that libraries the widest range of product offerings in the industry, as well while we serve our young “constituents” from infancy to adulthood. sometimes circumstances in life prevent individuals from achieving as value-added and customized services to meet your needs, and We honor librarians, who give as much care and attention to the their educational goals. Whatever the circumstances, we believe it is ultimately, the needs of your patrons. Today, we are committed to alchemy of connecting readers and books as we try to give to each never too late to learn. We believe that learning to read, receiving your developing new products, programs and services that are in step with detail of the publishing process. GED or learning the English language is an investment that opens today’s technology and the changing needs of you and your patrons. By www.candlewick.com new doorways for personal, professional and economic success. Since providing superior service and support, we are helping to ensure that its inception in 1993, the Dollar General Literacy Foundation has your library remains a champion in your community. awarded more than $24.5 million in grants. www.DollarGeneral.com www.baker-taylor.com

Investors — $10,000 and more

Bob Sibert, President Jon Malinowski, President For over 90 years our company has put children’s books in our unique The Combined Book Exhibit began in 1933 as the original Mike Grasee, President binding so they are durable enough to withstand the heavy circulation bookmobile, providing a venue for librarians to find new books Demco provides solutions for libraries and schools, helping them meet they get in schools and public libraries. Our company’s mission to help and make wise decisions with their limited funds during the Great their individual needs. From everyday supplies, to innovative library librarians put quality books in their libraries has not wavered since my Depression. Today, The Combined Book Exhibit has a rich history spaces, our unique family of brands provides the products and services grandfather founded the company. Bound to Stay Bound has tried to as a staple at over 25 shows each year, where librarians and educators needed to create an imaginative learning environment that’s full of support ALA, librarians and libraries in other ways through the years. can relax while searching through the vast CBE collection of small, possibilities. Our goal is to help libraries evolve by working with them Since 1985 we have sponsored several scholarships a year for students medium and large presses. With their sister company, The American to anticipate future needs, as well as making them more functional, trying to become children’s librarians. Since 2001 we have sponsored Collective Stand, The Combined Book Exhibit is not only a venue for attractive and user friendly today. Our commitment to serving libraries ALA’s Robert F. Sibert Award for informational children’s books. librarians to see new books, but a venue for publishers to display their and librarians extends to our support of programs like the Library www.btsb.com books worldwide. Champions, and our participation at ALA conferences. www.combinedbook.com www.demco.com

Double the size of traditional LEGO® bricks on all dimensions, DUPLO® bricks offer children so many ways to creatively play, learn and explore. DUPLO® bricks have entertained toddlers and preschoolers around the world for more than 40 years and research Joe Largen, President & Chairman of the Board Allen Powell, President, EBSCO Information Services indicates that construction play contributes to every stage of learning, Brodart Co. has a rich history of partnering with librarians to EBSCO would like to salute the library community and the good from nurturing cognitive abilities and motor functions to developing bring library patrons information in comfortable and functional works being accomplished by librarians worldwide. Our association social, emotional and imaginative skills to promoting creative environments. Through our Books & Library Services, Contract with ALA and other information and standards organizations allows storytelling. LEGO® DUPLO® has partnered with ALSC in a program Furniture, and Supplies & Furnishings Divisions, we have the us to actively participate in the ongoing discourse among libraries, to celebrate children’s librarians – the community stewards of story expertise, products and services to help librarians capitalize on publishers, and vendors. It also gives EBSCO the opportunity to time. Together, LEGO® DUPLO® and ALSC will work to provide opportunities and manage the challenges facing them. We are honored contribute to various sponsorship and scholarship programs created inspiration for story time in libraries and at home by offering engaging to subsidize continuing education and conference attendance to be a Library Champion and delight in supporting the important for librarians. We believe it is important to invest in professional activities and creative ideas that celebrate the critical role of play in contributions of libraries and librarians to communities worldwide. developing and reinforcing early literacy. The company is committed development for new and emerging librarians. Our goal is to promote www.brodart.com librarianship and see libraries flourish throughout the world. EBSCO’s to the development of children’s creative and imaginative abilities, and services for complete e-resource management and discovery are a its employees are guided by the motto adopted in the 1930s by founder natural extension of the print subscription support we’ve provided for Ole Kirk Christiansen: “Only the best is good enough.” more than 65 years. Thank you for the opportunity to work together. www.LEGO.com www.ebsco.com

LC_spread_0513.indd 42 4/17/2013 7:47:39 AM American Library Association 2012–2013 Library Champions INVESTING IN AMERICA’S LIBRARIES

Elsevier is proud to be an active advocate of libraries worldwide. Michael E. Hansen, President & Chief Executive Officer Kim Massana, CEO Today, librarians and Elsevier are partnering in new and innovative Gale, part of Cengage Learning, is committed to providing value to Innovative (www.iii.com) creates cutting-edge products that allow projects that support our common goal: making genuine contributions libraries and power to users. We have a unique focus on integrating libraries to succeed in a modern technology environment and the to the global science and health communities. Librarians play a primary research with learning and on delivering an outstanding user freedom to implement solutions that best meet their specific needs. role in the development of our electronic products as well as providing experience and increasing usage. We stand side by side with library The company’s versatile and market-leading solutions include: the valuable advice and insight through Elsevier’s advisory boards. With partners to promote the library as a vital part of its community. Sierra Services Platform, the Millennium ILS, the Encore Synergy our combined efforts we are able to improve scholarly communication We are delighted to be ALA Library Champions. It’s all part of our discovery application, Electronic Resource Management, and INN- and facilitate the mission of researchers and faculty. continuing heritage of serving libraries and librarians and supporting Reach resource sharing. An established company with a vision for the www.elsevier.com the good work of the American Library Association. future, Innovative connects with thousands of libraries of all types gale.cengage.com in over 50 countries. Innovative’s commitment to service is reflected by its 24/7/365 Help Desk, Innovative University, and the CSDirect Web support center. The company is headquartered in Emeryville, California. www.iii.com

Mark Triest, President of Ex Libris North America Guy Marhewka, CEO Jude Hayes, Manager of Consortia Sales, Academic & Library Solutions Ex Libris Group is a leading provider of library automation solutions, Gaylord Bros. has helped librarians meet the needs of their patrons, LexisNexis Academic & Library Solutions provides students, faculty offering the only comprehensive product suite for the discovery, students and staff for over 100 years. Through the continual and public library patrons with unparalleled access to business, management, and distribution of all materials—print, electronic, and development of innovative and quality products, we’ve endeavored legal and news information from the most credible sources available digital. Dedicated to developing the market’s most inventive and to make the library environment and processes more inviting and through its portfolio of online resources – LexisNexis Academic for creative solutions, Ex Libris leads the way in defining and designing user friendly. Gaylord has also focused on providing expert guidance colleges and universities, LexisNexis Scholastic for K-12, LexisNexis efficient, user-friendly products that serve the needs of academic, in library layout as well as custom products that meet the specific Library Express for public libraries and lexis.com for paralegal research, and national libraries today, enabling them to transition demands of individual libraries. studies programs.We design products with the goal of simplifying and into the future. By collaborating closely with customers and industry www.gaylord.com ensuring successful research for students, faculty, knowledge workers, visionaries, Ex Libris addresses the evolving requirements of libraries and librarians. In our quest to create truly useful products, we rely in the high-tech era. on librarians for their support, candor, and feedback. We hope that www.exlibrisgroup.com librarians realize they can rely on us, too; supporting the ALA Library Champions program is merely one way we hope to demonstrate our unwavering commitment to the profession. www.LexisNexis.com

Todd Litzsinger, President of Follett Library Resources Pamela Smith, VP, Sales, ILS; VP, Coutts Global Sales, Ingram Content Group Ron Dubberly, Chief Executive Officer Follett Library Resources is proud to support the American Library Ingram Content Group Inc. is the world’s largest distributor of physical LSSI has a proud and successful history of providing vital contributions Association’s advocacy efforts through the Library Champions program. and digital content. Thousands of publishers, retailers, and libraries to libraries serving local communities, schools, colleges, corporations As a Follett Corporation company, we are committed to providing the worldwide use our products and services to realize the full business and the federal government. We are the world’s premier contract highest quality books, audiovisual materials, digital content, value- potential of books. Ingram has earned its lead position and reputation provider of library operation services and solutions to public and added services, and personal assistance to PreK-12 schools around the by offering excellent service and creating innovative, integrated government libraries. LSSI improves library services and operations world. Our goal is to use our experience and expertise to anticipate and solutions. to communities and institutions by focusing on established service exceed your needs. School librarians have the lofty, yet challenging, www.ingramcontent.com priorities, customer service quality, best practices, and efficiencies. mission of educating PreK-12 students, and our mission is to make it LSSI accomplishes more with our customers’ library budgets. easier for you to do great things. We identify and secure grants, leverage library automation and www.titletales.com / www.titlewave.com technology, and create library programs tailored to the needs of the local community. www.lssi.com

Caroline Kennedy as Honorary Chair, National Library Week 2013 Author, editor, and reading, literacy, and library advocate Caroline Kennedy served as Honorary Chair of National Library Week 2013 (April 14–20). Kennedy appeared in TV public service announcements (PSAs) that aired on the Disney Channel. ALA made the TV PSAs available to libraries to post on their own websites, along with a print PSA featuring Kennedy and the National Library Week theme, “Communities matter @ your library.”

Kennedy with Laura Marano, star of Austin and Ally on the Disney Channel. www.youtube.com/watch?v=XeJcLfJXKfs

LC_spread_0513.indd 43 4/17/2013 7:47:53 AM American Library Association 2012–2013 Library Champions INVESTING IN AMERICA’S LIBRARIES INVESTING IN AMERICA’S LIBRARIES

Jonathan Worrall, CEO Kurt Sanford, CEO Blaise R. Simqu, President & CEO As a proud member of the Library Champion family, Mergent is pleased In 1938, ProQuest began a partnership with libraries to connect Librarians stand at the forefront of the information revolution. SAGE to offer our strong support of the American Library Association. Founded individuals to the world’s knowledge: the great books, articles, ideas, and stands beside them. For more than 45 years, SAGE has consulted and in 1900, Mergent operates one of the longest continuously collected news destined to spark new wisdom and action. Over the years, we have conferred with librarians to help meet the ever-changing needs of library databases of: descriptive and fundamental information on domestic evolved together through changing technologies, fluctuating economies, patrons, most recently with the publication of the report “Working and international companies; pricing and terms and conditions data on and end-user vagaries. We’ve watched information rise to cloud-level and together: Evolving value for academic libraries,” a six-month research fixed income and equity securities; and corporate action data. Mergent’s collections float beyond walls. And here we are… still partners in our project carried out by Loughborough Information Science University unique history has enabled it to be an innovative leader in easy-to-use, joint goal of connecting people with authoritative information that can in the UK and commissioned by SAGE. Through our Library Advisory powerful information tools that combine functionality with the latest illuminate, educate and excite. At ProQuest, we relish this partnership Group at the ALA Annual Conference, SAGE representatives and in technology. In addition, Mergent’s Indxis subsidiary develops and with libraries and librarians. We invest in library education, recognize librarians exchange ideas, discuss initiatives, and plan strategies for the licenses equity and fixed income investment products based on its educators who enthuse the next generation of librarians, and support future. SAGE was founded on the idea that engaged scholarship lies at proprietary investment methodologies. Our licensed products have MLS programs with free resources. If we’re being measured by the the heart of a healthy society. Today SAGE is a global, growing group over $5 billion in assets under management and are offered by major company we keep, we are truly honored to be called Library Champions. of companies, including CQ Press and the recent addition of Adam investment management firms. www.proquest.com Matthew to the SAGE family. SAGE is privileged to further this vision as www.mergent.com a Library Champion. www.sagepublications.com

Joe Mansueto, Chairman, Founder & CEO Steve Laird, President Richard Robinson, Chairman, President, & CEO It is a pleasure to partner with an organization that looks for better ways ReferenceUSA is a powerful online reference and research tool providing Scholastic is proud to once again join the ALA in championing the to serve people. We at Morningstar are proud to be Library Champions library cardholders instant, real-time access to accurate, in-depth important role school and public libraries play in providing all children and to support the American Library Association. Morningstar, Inc. information on 24 million U.S. businesses and 260 million U.S. and young adults access to books, research, and technology. is a leading provider of independent investment research in North residents. ReferenceUSA makes it faster and easier to find new business As a longtime supporter of ALA, we believe in the importance of America, Europe, Australia, and Asia. Our goal is to offer products that opportunities, research executives and companies, find news articles, libraries as a valuable resource for improving student achievement and improve the overall investment experience for individual investors, conduct job searches, research papers, locate addresses and phone lifelong learning. Through Scholastic Library Publishing, we continue financial advisors, and institutions. Founded more than 25 years ago, numbers, conduct market research and much more. to respond to the needs of libraries by developing print and digital we continue to evolve and expand our products. We’re committed www.ReferenceUSA.com products through our well-regarded print brands of Children’s Press to delivering world-class investment research and services to people and Franklin Watts, and our digital brands of Grolier Online, BookFlix around the globe. and TrueFlix. We are proud to provide libraries with the resources they www.morningstar.com/goto/mirc need to prepare our children for the future. www.scholastic.com

Jay Jordan, President & CEO Jed Lyons, President & CEO Edwin Buckhalter, Chairman OCLC strongly supports the Library Champions program and its Rowman & Littlefield is one of the largest and fastest growing If the future of world civilization lies with education, then it is commitment to library advocacy and the vital efforts of librarians independent publishers and distributors in North America. unacceptable that any country should fail to educate its children (and around the world. Since 1967, OCLC and its member libraries have We are honored to be the supporter of ALA’s distinguished Equality in some cases adults) to read and write and to introduce them to the been working together for the public good. Each day, the OCLC Award which is awarded at Annual Conference. The company publishes pleasures of gaining knowledge and experience through reading. community of librarians in more than 72,000 libraries in 170 countries under a dozen imprints in virtually all fields in the humanities and social Libraries reinforce teaching and open wide horizons to all, irrespective uses OCLC cooperative services to help people find the information sciences including Scarecrow Press, Sheed & Ward, Taylor Trade and of their background. At a time of budget cuts and economic difficulties they need. Each day, these Library Champions help to advance AltaMira Press. While celebrating our 36th anniversary in 2011, we will it is critical for the ALA to maintain its support for the Campaign for research, scholarship and education. We at OCLC are proud to be publish 1,400 new academic, reference, and general interest books. America’s (and the World’s) Libraries. I am delighted that Severn advocates for libraries and librarians and the ideals they embody. Each of our 1,400 new books will be released simultaneously in paper House’s contribution demonstrates our ongoing willingness to support www.oclc.org and ebook editions. We also own National Book Network (NBN) and library advocacy via the Library Champions program, which in turn NBN International. The company has published more than 30,000 new helps produce a balanced society—and its future leaders in the books since it was founded in 1975. community. www.rowman.com www.severnhouse.com

Atyourlibrary.org promotes school libraries for April’s School William Schickling, President & CEO Library Month Today’s libraries are looking for better ways to serve their patrons and streamline staff workflow. And that’s precisely what we do at In support of School Library Month, ALA’s public Polaris Library Systems. As a forward-thinking library automation awareness website, atyourlibrary.org, promoted school company, our goal is to keep you at the leading edge of technology, libraries through “30 Reasons to Celebrate School helping you to maximize resources, reduce costs and improve patron Libraries.” Each day throughout the month of April, the satisfaction. Our mission at Polaris is to help libraries better serve their communities. site rolled out facts and quotes from authors in support of www.polarislibrary.com the value of school libraries. The website was designed for the general public and aims at increasing the use of libraries by people of all ages. The goal is to provide information and recommend resources that everybody can take advantage of at their local library.

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Bill Davison, CEO S&P Capital IQ provides proprietary and third-party multi-asset class Chris Kibarian, President – IP & Science SirsiDynix, with libraries, helps communities thrive by connecting data, research and analytics to institutional investors, investment Thomson Reuters is proud to be a part of the American Library people with the resources they need in the way they need them. advisors and wealth managers around the world. We deliver our Association’s Library Champions program. We recognize the SirsiDynix offers a comprehensive suite of solutions for superior library content through desktop solutions such as Capital IQ, Global Credit contributions our nation’s libraries and librarians make toward management and user experience. The solutions help libraries improve Portal and MarketScope Advisor, as well as through customized strengthening science and scholarship in the United States. Thomson internal productivity and enhance a library’s capabilities to better meet enterprise feeds such as Global Data Solutions, S&P Securities Reuters works with over 5,600 academic institutions to provide the needs of people and communities, making libraries more relevant Evaluations and Compustat. S&P Capital IQ sharpens financial research solutions from Web of Knowledge, and Web of Science to than ever. SirsiDynix also assists libraries through cloud computing, intelligence into the wisdom our customers seek. NetAdvantage EndNote. In all cases, libraries remain at the forefront of advancing personal consulting, and other professional services. SirsiDynix is the has recently increased coverage with the addition of the Daily Price knowledge exchange in a rapidly changing world, and we value world’s leader in library automation, providing functionality to all Record, a searchable and sortable database providing high, low and opportunities to increase public awareness. library market types: academic, public, school and special and serving closing prices of over 75,000 US stocks traded on NYSE, AMEX and www.thomsonreuters.com over 3,600 customers, 23,000 individual libraries, and 160 million NASDAQ. Users can easily search for pricing on both active and library users in 70 countries in the Americas, Europe, Africa, the inactive stocks and mutual funds. Middle East and Asia-Pacific. www.netadvantage.standardandpoors.com www.sirsidynix.com

The mission of Sisters in Crime is to promote the professional Jose Luis Andrade, President, Swets North America Annette Harwood Murphy, President & CEO development and advancement of women crime writers to achieve Swets is focused on improving the delivery and use of knowledge The Library Corporation, a family-owned business founded in 1974, equality in the industry. Sisters in Crime has 3,600 members in from your library. We provide you with the most effective solutions provides automation solutions for school, public, academic, and 48 chapters worldwide, offering networking, advice and support by combining people, data and technology. Our innovative solutions special libraries of all sizes, including some of the busiest libraries in to mystery authors. The organization includes authors, readers, address Decision Support, enabling Research Productivity and the world. TLC’s library automation and cataloging products include publishers, agents, booksellers and librarians bound by our affection Collaboration, and ensuring the overall success of your library. Library•Solution®, Library•Solution® for Schools, CARL•X™, LS2 for the mystery genre and our support of women who write mysteries. Contact us today at [email protected] for more information on any PAC, LS2 Kids, LS2 Mobile, LS2 Circ, Textbook Tracking & Asset Sisters in Crime was founded by Sara Paretsky and a group of women of our services. Management, BiblioFile®, ITS•MARC®, AuthorityWorks™, and Online at the 1986 Bouchercon in Baltimore. www.swets.com Selection & Acquisitions – all backed by an unparalleled level of customer www.sistersincrime.org support and assistance. TLC is proud to support the Library Champions program, which recognizes the achievements of individual librarians while increasing public awareness and promoting advocacy programs — important reasons to stand behind this program. www.TLCdelivers.com

Derk Haank, CEO Roger Horton, CEO, Taylor & Francis Group Dr. Vinod Chachra, President & CEO Springer Science+Business Media (www.springer.com) is a leading The Taylor & Francis Group is proud to be an active supporter of VTLS started in the library automation business in 1975. This year, VTLS global scientific publisher, providing researchers in academia, scientific the US library community and to participate in the ALAs Library Inc. consistently in the forefront of library automation and information institutions and corporate R&D departments with quality content via Champions program. As one of the world’s leading publishers of technology, has provided innovative software, custom solutions, and innovative information products and services. Springer is also a trusted scholarly journals, books, ebooks, and reference works, Taylor & superior service to the global library community. VTLS’s virtua now local-language publisher in Europe – especially in Germany and the Francis helps bring knowledge to life by providing researchers supports RDA, FRBR and linked data. RDA compliant cataloging tools Netherlands – primarily for physicians and professionals working in the and students with the highest quality information across a range of and user interfaces are provided in the Virtua ILS, and custom Drupal automotive, transport and healthcare sectors. Roughly 2,500 journals and specialties in Humanities, Social Science, Science, Technology and modules are available for both Virtua and VITAL digital asset management more than 7,000 new books are published by Springer each year, and the Medicine. Taylor & Francis staff provide local expertise and support software. Maintaining a steadfast commitment to both development and group is home to the world’s largest STM eBook collection, as well as the to our editors, societies, and authors and tailored, efficient customer customer service, VTLS devotes 40 percent of its corporate resources to most comprehensive portfolio of open access journals. Springer employs service to our library colleagues. research and development and another 30 percent to customer support. Its more than 7,000 individuals across the globe and in 2011 generated sales www.tandf.co.uk/libsite independence and growth testify not only to the success of its corporate of approximately EUR 875 million. vision but also to the fulfillment of its stated mission to develop, market, www.springer.com/librarians and support exceptional library automation products. www.vtls.com

Library Champions make it possible to increase awareness of the value of libraries and librarians and to advocate for them across the country and around the world. To learn how you can become a Library Champion and help ALA speak up and speak out for libraries, please contact the ALA Development Office at 800.545.2433 ext.5050 or email [email protected]. 50 East Huron Street • Chicago, IL 60611 Phone: 312.280.5050 • Fax: 312.280.5015

LC_spread_0513.indd 45 4/17/2013 7:48:12 AM People | Announcements Currents

n February 1 Eli Arnold ager at the Whatcom County joined Horace W. Sturgis (Wash.) Library System. Library, Kennesaw (Ga.) n February 4 Andrea State University as infor- Estelle became director of mation commons librarian. Otsego (Mich.) District Janice Del Negro Libby Feil Sujin Huggins Cindy Kleback n February 24 Lynn Bas- Public Library. sanese became director of n February 25 Elmer n Last fall Linda Marie n Karen Levi-Lausa re- the Franklin D. Roosevelt Eusman became chief of Golian-Lui became asso- cently became executive Presidential Library and the conservation division ciate dean and library di- director of the Words Be- Museum in Hyde Park, at the Library of Congress. rector of Horace W. yond Bars Project at The New York. n In March Libby Feil Sturgis Library at Ken- Limon Correctional Facil- n In March Janet Camp- became history and gene- nesaw (Ga.) State ity in Lincoln County, bell retired as library direc- alogy librarian at the New University. Colorado. tor at the Mansfield (Mass.) England Historic Genea- n In January Eric R. n February 1 Michael Public Library, where she logical Society in Boston. Green became coordina- Luther became assess- had worked for 23 years. n In March James Gal- tor of the Panhandle ment librarian at Horace n In March Janice Del braith became librarian at Library System for the W. Sturgis Library, Negro was promoted to as- the Juliette K. and Leon- Nebraska Library Com- Kennesaw (Ga.) State sociate professor at the ard S. Rakow Research mission in Scottsbluff. University. Graduate School of Library Library of the Corning n February 1 Ana Guima- n In March Liz Lynch and Information Science at Museum of Glass in Corn- raes was appointed infor- became library director of Dominican University in ing, New York. mation commons/ Lake Agassiz Regional River Forest, Illinois. n In March Élene collection development Library in Moorhead, n March 2 Jennifer Dixey Gedevani became director librarian at Horace W. Minnesota. became collection support of Wharton County (Tex.) Sturgis Library, Kennesaw n February 19 Andrew and digital initiatives man- Library. (Ga.) State University. Medlar became assistant n In February Sujin Hug- commissioner for collec- gins was promoted to as- tions at Chicago Public sistant professor at Library. cited Dominican University’s n January 4 Bobbie Graduate School of Library Morgan became director and Information Science of Putnam County (Ill.) n Kim McNeil Capers, youth counselor at in River Forest, Illinois. Public Library District. Queens (N.Y.) Library for Teens, was named win- n February 16 Jerry John- n December 31, 2012 ner of the PASEsetter Award by the Partnership son retired as youth librar- Ruth J. Nussbaum re- for After School Education. The award celebrates ian at Fitchburg (Mass.) tired as reference librar- “afterschool educators whose commitment, en- Public Library. ian at the National may 2013

ergy, and creativity have had an indelible impact n | April 19 David Karre Library Service for the

on the children and youth of New York City.” retired as executive direc- Blind and Physically n In March Diane Kelly, associate professor at tor/CEO of the Four County Handicapped. the University of North Carolina at Chapel Hill’s Library System in Vestal, n February 1 Adam Olsen School of Information and Library Science, re- New York, after 23 years. joined Horace W. Sturgis ceived the British Computer Society Information n In March Cindy Library, Kennesaw (Ga.) Retrieval Specialist Group Karen Spärck-Jones Kleback became manager State University as virtual Award 2012 in Moscow during the annual Euro- of the Perry Hall branch of services librarian. pean Conference on Information Retrieval. Baltimore County (Md.) n In April Christine Per-

americanlibrariesmagazine.org Public Library. kins became director of

46 People | Announcements

the Whatcom County obituaries (Wash.) Library System. n April 1 Joel Silver became director of the Lilly n Janet Kunkle Bell, 87, former chil- tour of 300 years of local culinaria. Library at Indiana Univer- dren’s librarian at Montgomery County During the early 1990s, Marshall led a sity in Bloomington. (Md.) public libraries for more than 20 $1 million renovation that transformed n March 15 Carol Stew- years, died January 26 of Alzheimer’s the library into a modern research art, library director of disease. center. In 2002, he was invited back to Clayton County (Ga.) n On March 20 eva efron, 66, school the library as a board trustee. After Library System, retired library services supervisor at the Nas- serving three three-year terms, he was after 33 years. sau Board of Cooperative Educational named an emeritus trustee in 2012. n In November 2012 Services (BOCES) in Westbury, New n Gabriele Sieg, 95, who retired in Sarah Vantrease became York, died of pancreatic cancer. Prior 2001 after serving two decades as head library manager at Butte to Nassau BOCES, efron—who spelled librarian at the German School in County (Calif.) Library’s her name in lower case—served as an Potomac, Maryland, died January 12 Chico branch. assistant to the school library system after complications from a fall. Sieg n In February Erica Voell director at Eastern Suffolk BOCES and immigrated to the United States in became collection devel- was a high school librarian at Brent- 1958 and became a US citizen in 1963. opment librarian, youth wood (N.Y.) High School. Before working at the German School, specialist for Kansas City n Barbara Klump, 78, former direc- she was cataloger and classifier for the (Mo.) Public Library. tor of the Schultz-Holmes Memorial Byzantine Studies program at Dumbar- n In March Thomas Vose Library in Blissfield, Michigan, died ton Oaks Research Library and Collec- stepped down as branch March 17. She worked at the library tion in Washington, D.C. She was past manager of César E. from 1978 until her retirement in president of the American Goethe So- Chávez Public Library in 2003. Klump attended Wheaton (Ill.) ciety of Washington, D.C. Oakland, California, to College and Eastern Michigan Univer- n Karen Simmons, 62, director of the become director of the sity in Ypsilanti. Douglas County (Minn.) Library, died Palmdale City Library. n Gordon M. Marshall Jr., 70, died of February 26 in a car collision in central n March 11 Rebecca Wolf cancer on February 13. Marshall held a Minnesota. She was hired as library was named director of master’s degree in early American his- director in January 2011 but had been Winnetka–Northfield (Ill.) tory from Clark University in Worces- serving as interim director since Octo- Public Library District. ter, Massachusetts, and taught history ber 2009. Simmons had more than 20 n February 1 Jennifer at Worcester Polytechnic Institute years of service at the library, including Sutcliffe Young was ap- from 1969 to 1970. From 1971 to 1993, working as assistant library director pointed systems librarian he was assistant librarian at the and children’s librarian. of the Horace W. Sturgis Library Company of Philadelphia, n Karen Veramay, 61, died February Library at Kennesaw (Ga.) where he revived the exhibition pro- 11 of cancer. She served as manager of State University. gram and designed notable shows, in- Jackson (Mich.) District Library’s n March 1 Holly White cluding “The Larder Invaded,” a cook’s Concord branch for 15 years. became reference/web re-

sources librarian at the may 2013

in the Executive Office. Muskingum University n In March Tanya Zanish- At ALA | Library in New Concord, Belcher became director n February 19 Joaquin n March 22 Sofiana Ohio. of special collections and Falçon became communi- Krueger left the Public university archivist at cations specialist for the Programs Office as pro- Z. Smith Reynolds Library Office for Library Advocacy. gram coordinator. of Wake Forest University n In March Willie n February 25 Mariam in Winston-Salem, North Glispie became senior Pera became associate edi- Carolina. administrative assistant tor at American Libraries. z

Liz Lynch Tanya Zanish-Belcher Send notices and color photographs for Currents to Mariam Pera, [email protected]. americanlibrariesmagazine.org

47 Professional Development | Youth Matters Nonfiction Programming

Spark kids’ imaginations with the wonders of by Abby Johnson amazing facts

lmost every state in paraphrase if the book you want to the book. Use fact books like Weird the Union has adopted share is too wordy for this age but True: 300 Outrageous Facts the Common Core group. If a book contains too much (National Geographic, 2010) as State Standards, which text to read aloud, talk about the stretchers in between longer books. emphasizeA that students read pictures and share some simple If you’re providing STEM (sci- literary nonfiction. A great way facts. Using a book without reading ence, technology, engineering, and to stimulate students’ curiosity it word for word shows parents, math) programs, remember to turn and encourage youngsters to pick teachers, and caregivers how they to your nonfiction collection for in- up informational books is to in- can do the same, thus opening up spiration and to incorporate literacy. clude nonfiction in your library possibilities in the library stacks. Reading all or part of a nonfiction programs. With a wealth of new Ages 5–10. There is plenty of picture book is a way to give your narrative nonfiction being pub- nonfiction children’s literature that participants a quick overview of top- lished each year, a treasure trove makes great read-aloud books for ics they’re learning about. Pairing a of titles on your shelves is just the elementary school set. Nonfic- nonfiction read-aloud with a science waiting for you to incorporate. tion often appeals to kids who might demonstration or a hands-on activi- Ages 0–5. Adding nonfiction to not think they’re interested in sto- ty is a great way to inspire kids to your preschool storytime. See how check out what else your nonfiction rytimes opens chil- Narrative quickly they change shelves have to offer. dren’s eyes to the nonfiction their minds when Boy, Were We Wrong about the Solar world around them. you break out How System! by Kathleen Kudlinski Many titles will fit awaits your Big Is It? A Big Book (Dutton, 2008) is an excellent book into themes you’re programming. All about BIGness by to start a conversation about how already using. Wait- Ben Hillman (Scho- scientists are constantly making ing for Wings by Lois Ehlert (Har- lastic, 2007). Be sure to choose discoveries and revising accepted court, 2001) is perfect for storytimes books with interesting pictures and/ theories. Pop! The Invention of Bubble about spring, insects, or gardening. or cool facts to share and, again, Gum by Meghan McCarthy (Simon & As part of your fall storytime, share don’t be afraid to paraphrase. Schuster, 2010) might inspire the photos in Pumpkins by Ken Rob- Actual Size by Steve Jenkins young inventors. And accounts bins (Roaring Brook, 2006) to show (Houghton Mifflin, 2004) will from survivors in Titanic: Voices how pumpkins grow. Add Under the amaze young listeners with its life- from the Disaster by Deborah Hop- Snow by Melissa Stewart (Peachtree sized illustrations of different ani- kinson (Scholastic, 2012) can en- Press, 2009) to a winter storytime mals. Nic Bishop’s animal books, liven a program on buoyancy and may 2013

about how animals cope when the including Frogs (Scholastic, 2008) water pressure. |

weather turns cold. and Spiders (Scholastic, 2007), also Narrative nonfiction for children Other authors of great nonfiction include fascinating photographs. is really taking off. There are many books for preschoolers include Share How Much Is a Million? by Da- quality titles to choose from, so the April Pulley Sayre, Bob Barner, and vid Schwartz (Lothrop, Lee, & next time you’re programming, Gail Gibbons. The books in the Peb- Shepard Books, 1985) to dazzle reach for the nonfiction. z ble Plus series from Capstone have young listeners with facts about large color pictures and simple text, huge numbers, and be sure to ex- ABBY JOHNSON is children’s services/ so they’re great for sharing with plain how Schwartz calculated his outreach manager at New Albany–Floyd County (Ind.) Public Library. Find her on the preschoolers. Don’t be afraid to estimations, as noted at the back of web at abbythelibrarian.com. americanlibrariesmagazine.org

48 Outside/In | Professional Development Creating Original Content

Tools for engaging with your customers by David Lee King and Michael Porter

ontent creation may But if you visit YouTube and Blog posts seem like a novel func- browse around, you will find a num- A simple “what’s new” post is easy to tion for libraries, ber of libraries that have their own write and can be handy for custom- but it’s nothing new. channels. Edmonton (Alberta) Pub- ers. What was once a typical chat with IfC you think back to the tra- lic Library’s YouTube channel (you a patron—informative but lost to the ditional library of yesteryear tube.com/user/edmontonpl) pro- wider community as soon as the (or even traditional services vides an introduction to the library, words were uttered—is transformed in today’s library), you will introductions to specific services, by the blog platform into content the notice plenty of examples how-to vid- entire commu- Explore of content being created. eos, videos for nity can access. For instance, has your library children, and creative ways Here’s one ex- ever done any of the following? promos for to better serve ample: The n Produced a pathfinder or a tip- the library’s What’s New blog your customers. sheet handout summer read- at Portland n Written a book review ing program. Watch its short video (Oreg.) State University’s Branford P. n Created a newsletter or blog (1:15) titled “Storytime Station– Millar Library (library.pdx.edu/ specifically for patrons Zoom Zoom” (youtu.be/tHOq- blogs) focuses on recent library news n Authored original stories for BwxTFg). and highlights grants received and storytime new materials acquired. n Developed and led programs Podcasts Staff members at Lester Public and classes Many libraries also podcast, some Library in Two Rivers, Wisconsin, All these activities are content by capturing the audio of programs write Blogging LPL (lesterpublic creation. In fact, libraries have by library hosts and sending them .wordpress.com), which also focus- always tried to make it easy for our out via iTunes as a podcast. Other es on library news and is updated customers to interact with and libraries create weekly or monthly several times per week. understand our libraries and podcast shows. For example, Topeka materials. Now we’re just using and Shawnee County (Kans.) Public Your expertise newer tools such as social media Library (where David works) does You may not think of yourself as sites, video equipment, and micro- regular book-related podcasts (tscpl content, but you are a walking trea- phones to make it that much easier .org/podcast), where special guests sure trove of knowledge—about your to share our content and acknowl- from the library and community library, about a variety of topics, edge it as such. discuss library resources and col- even about how to navigate the web. Here are other ways libraries cre- lections that will help customers Those conversations you have with may 2013

ate content for customers: learn about new bestsellers and customers? That’s library-created |

emerging genres. It’s a great way to original content right there, and Videos discover what other people are ultimately, the most valuable con- These days, making a quality video reading and recommending. tent a library has is you. z to post online is as easy as press- Seattle (Wash.) Public Library has ing the upload button on YouTube. an audio podcast in which listeners DAVID LEE KING is digital services director Okay, maybe not quite that easy— can find author readings by Cory for Topeka and Shawnee County (Kans.) Public Library. MICHAEL PORTER is currently leading there is, after all, lighting, script- Doctorow, Aimee Phan, and J. A. the effort of the e-content–centric nonprofit writing, and video editing Jance, among others (spl.org/ Library Renewal and has worked for more than 20 years as a librarian, presenter, and

involved. library-collection/podcasts). consultant for libraries. americanlibrariesmagazine.org

49 Professional DEVELOPMENT | Books Librarian’s Library

Technology in the Library by Karen Muller

ith this collection of records, and medical Social According to a recent books, we’re looking records. This isn’t an Pew Internet & Ameri- at ways technology— easy read, but the his- media can Life Project study, old and new—con- torical context, espe- seems 86% of Americans tributesW to the management of cially the descriptions have a cellphone; more pervasive, libraries. In some cases, such as of the implementation than half use it to the card catalog, it answers a need challenges—including but using it search the internet and and creates its own uses. In other the determination of well requires nearly three-quarters cases, such as the cellphone, the the standard size for management. for text messaging. technology was created for a dif- the catalog card (the This pervasiveness has ferent purpose but its adaptations subject of a spirited debate at an implications for services in all types transform library services in ways ALA conference), or the fact that we of libraries. Using Mobile Technology we are only beginning to harness. are still seeking a universal catalog— to Deliver Library Services: A Handbook are informative. focuses on academic libraries, but With our online Indexed. The MIT Press, 2011. 224 p. $30. its research on catalogs, we 978-0-262-01589-9 what library think we’ve re- services stu- placed the card Social media seems pervasive, but dents want de- catalog with using it well requires management. livered on their technology. In The Librarian’s Nitty-Gritty Guide mobile devices Paper Machines: to Social Media, Laura Solomon should also in- About Cards & reviews the processes for imple- form public Catalogs, 1548– menting a social media presence, librarians. 1929, translated from advocating for its implemen- Author Andrew by Peter Krapp from the German by tation to closing an account. Walsh offers a guide to implement- Markus Krajewski, provides a histo- Through mini-case studies and ing the most desired services, in- ry of the index in card form, docu- sample policies, Solomon reviews cluding text messaging for short menting how for four centuries the the strategies reference questions. Walsh also ad- physical card catalog was a technol- for success. She dresses mobile websites and impli- ogy. No, it did not originate with also includes cations of mobile searching in Melvil Dewey, but rather centuries some practical information literacy instruction. earlier. Shortly after the invention dos and don’ts, Indexed. Scarecrow Press, 2012. 160 p. $80. may 2013

| of movable type, when printed methods of PBK. 978-0-8108-8757-2

books proliferated, the bibliogra- measuring suc- phers and librarians of the day cess, and man- Implementing Virtual Reference sought to create a catalog—and agerial Services: A LITA Guide, edited by Beth started using movable paper scraps considerations, C. Thomsett-Scott, picks up where to create representations of the such as how to give a cohesive voice Walsh leaves off by describing sev- books and sequence them in a logi- to the library’s social media initia- eral text-messaging reference ser- cal order. Others adopted the tech- tive (see excerpt, p. 34–37). vices. Other essays and case studies nology for tasks as diverse as Indexed. ALA Editions, 2012. 224 p. $52. PBK. present considerations for general 978-0-8389-1160-0 americanlibrariesmagazine.org conscription rolls, accounting virtual reference services and more

50 management specialist fortheALALibrary. karen mullerislibrarianandknowledge 225 p Indexed. Lynne RiennerPublishers,2011. advocating. forms weshouldbeseekingand that areneededandthepolicyre- riers, hedescribestheevaluations library. Afterenumerating thebar- school,orthe whether atwork, dations failtomeetpeople’s needs— but alsopointsoutwhereaccommo- guide provisionof internetservices ground onthelawsthatshould provides solidlyresearchedback- formation andapplications.Jaeger 508 accessibilityfor web-basedin- studies andadherencetoSection access toallgoesbeyondusability asproviding important work, information technology. Thisisan disability and intersection of ger exploresthe ist Paul T. Jae- policy special- information Digital Divide, Confronting a and theInternet: In PBK. 978-1-55570-899-3 Neal-Schuman,2013.168p Indexed. ALA norm. hanced whenvirtualreference isthe work groupbecomegreatlyen- ded librarianandadepartmentor collaborations betweenanembed- bedded librarianship,showinghow connects virtualreference andem- Reference” byEllenHampton Filgo, Services for Using Web 2.0 ded Librarians essay, “Embed- important reference. One and Twitter for chat services with theuseof specific issues Disability . $55.978-1-58826-828-0

. $70.

H carnegieadult/longlists), andstart reading rightaway. lence longlist,checkitoutonthe ALAwebsite(ala.org/awardsgrants/ about takinganenormousbiteoutoftheCarnegieMedalsfor Excel- going toenjoyreading them,winorlose.Ifyou’re asexcitedIam Joseph Anton. over RossKing’s Leonardo andtheLastSupperSalmanRushdie’s Up theBodiesare allcallingmyname,andinnonfiction,I’msalivating The LowerRiver,AliceMunro’s Dear Life,andHilaryMantel’sBring ting onmybedsidetableevenbefore thelonglistwasannounced. both forstyleandcontent.Herlatestnovel,TheRoundHouse,wassit - ery sentenceisworthsavoring.LouiseErdrich isanotherwriterIfollow because McEwanisoneofthemostelegantwritersIknow, andhisev- during theColdW McEwan’s I’m lookingforward tosomemarvelousreading. any indicationofthequalityremaining 47titles(andI’msure itis), 1960 andhisassumptionofthepresidency afterJFK’s assassination—is Caro’s magisterial,near-Shakespearean accountofLBJ’s lifebetween story ofmusic,politics,andpersonalbetrayalinW of abartenderinmid-20th-centuryMontana;Edugyan’s incredibly rich trio—Doig’s eloquentcoming-of-agetaleaboutgrowing upastheson The PassageofPower:Years ofLyndon Johnsoninnonfiction.Ifthis Tale andEsidugyan’s Half-Blood Bluesinfiction,andRobertCaro’s this column,I’veread onlythree ofthe50:IvanDoig’s TheBartender’s this longlistprovides anidealsnapshotofayearinpublishing. going totryread themanyway. AndIthinkyoushould,too,because committee, Idon’t needtoread these50booksonadeadline,butI’m ists andwinnerswillbedrawn.Notbeingamemberoftheselection Editors’ ChoicelistandRUSA tured onwhatwe’re callingthelonglist:50selectionsfrom Booklist’s the finalists(three ineachofthetwocategories),butalsobooksfea- promote notonlythewinners(oneinfictionandonenonfiction) mittee chairNancyPearl. at ALAAnnual Conference inAnaheimbycom- months later, thefirstwinnerswere announced awards cameinJanuary2012,andamere six the samescaleasNewberyandCaldecott would bepartneringonanadult-bookaward on RUSA, andCarnegieorporationofNewY year. TheofficialannouncementthatBooklist, little timetogettheawards off theground last done inmymanyyearsatBooklist.W was oneofthemostexcitingthingsI’veever I havenoideahowanyofthesebookswillfare inthevoting,butI’m After McEwanandrdrich, whoknows?Infiction,PaulTheroux’s So whatamIgoingtoread next?W Alas, I’moff toaslowstart.Asofmid-February, whenI’mwriting This yearthepaceisn’t quitesofrenetic, whichwillgiveustimeto als forExcellenceinFictionandNonfiction elping launchtheAndrew CarnegieMed- Sweet Tooth, andnotonlybecauseit’s abouta British spy Bill Ottistheeditorandpublisher ofALA’s Booklist. Reading theCarnegieLonglist ROUSING READS ar, asubjectandtimeperiodIrelish. No,it’s mostly ’s NotableBookslist,from whichthefinal- e hadvery ell, I’mlikelytostartwithan ork eimar Germany;and

51 americanlibrariesmagazine.org | may 2013 52 americanlibrariesmagazine.org | may 2013 Solutions Services and SHOWCASE | SHOWCASE <<< both informationseekersandpublishing academicinstitutions. archive books,chapters,andmonographs totheweb,aswell.Thecumulativeeffectcreatesavaluable repositoryfor in GoogleMapsandEarthtoindicatewheretheretrieved itemoriginated.Institutionscaninstantlypublishand RSS content,imagegalleries,andmore. Pagesintherepositorycanbetagged bygeographiccoordinatesandviewed an interfacethatalsoallowsforthedisplayofvideos,audio,interactive maps,real-timecomments,socialmediafeeds, book chapters,dissertations,workingpapers,conferenceproceedings, andotherscholarlyworkcanbeaccessedvia scholarship thatservesasaportaltothousandsofdisciplinesand subjectareas.Full-textpeer-reviewedjournalarticles, institutions arenowavailableforexploration.BepressDigitalCommonshascreatedanewdatabaseofopenaccess and theirsupporting university librarians articles curatedby More than600,000 bepress.com download atAppleiTunesandGooglePlay. stop foraudiobookenjoyment.Theappisavailable to viaauser-friendlyinterface,creatingvirtualone- be explored,checkedout,downloaded,andlistened er &TaylorandFindaway’scollections.Selectionscan new andbestsellingbacklistaudiobooktitlesfromBak- media platforminstantaccesstomorethan25,000 libraries subscribetoBaker&Taylor’sAxis360digital devices. Acoustikudiobooksallowspatronswhose row anddownloadaudiobooksdirectlytotheirmobile launch afreeappthatenableslibrarypatronstobor- Baker &TaylorhaspartneredwithFindawayWorldto acoustik.com <<<

To haveanewproduct considered for thissection,contactPhilMorehart atpmorehart New Products <<< impelsys.com when theyareavailable. quisitions staffcanalsoreceiveemailalertsonnewtitles and moreforlibrarians’orderinguse.Librariansac- ing information,coverart,bookdescriptions,pricing, directly totheImpelsysdashboard,whichdisplaysorder- suggested retailprice.Publishersuploadtheircatalogs ordering system,potentiallyavoidingmarkupsfrom from participatingpublisherswithoutusingathird-party collection developmentstafftoorderebooksdirectly the ImpelsyseBookOrderingSystemenablesalibrary’s in partnershipwithDouglasCounty(olo.)Libraries, simplifies theprocessofpurchasingebooks.Developed launched anewacquisitionssystemforlibrariesthat Impelsys, aleaderinelectroniccontentdelivery,has @ ala.org. the nextfewyearsasitscollectionsaremigratedtoasingleplatform. tools areamongthefeaturesthatwillsimplifycollectionssearches.GaleCengageisreleasingArtemisinphasesover pooled information.Newanalytictools,thematicsubjectindexing,interfaceupdates,andsharingcollaboration tory aswellthousandsofdifferentsubjectsandgenres,allowingsearchretrievalfromagreater,widerrange humanities collection.TheArtemisplatformofferstheabilitytosearchGale’sprimaryandsecondarysourcesreposi will betheworld’slargestonlinecurated to createArtemis,whichthefirmbelieves integrating itsextensivedigitalcollections tent, software,andservicescompanyis humanities digitally.Theeducationalcon- students andresearchersexplorethe long endeavorthatwillchangetheway Gale Cengagehasembarkedonayears- gale.cengage.com Baltimore County (Md.)PublicLibrarywasoneof the complete circulation picture. reports reflect digital circulation, whichprovides amore out manuallyhavingtoimportMARC files,andcirculation ebooks inreal timeastitlesare checkedoutvia3Mwith- automatically receive statisticsandcatalogingrecords for devices viathe3Mapp,aswell.Librariansare ableto Ebook selectionscanbedownloadeddirectly tomobile Polaris librarycatalog. without leavingthe 3M-distributed ebooks out, andplaceholdson can discover, check physical ones.They tions alongwithits library’s digitalcollec- patrons tobrowse a Lending Serviceallows Cloud Library System andthe3M Integrated Library solidation oftheP olaris patrons, librarians,andadministratorsalike.Thecon- ing theirservicesintooneprogram thatbenefitslibrary simplified theebooklendingexperiencebyintegrat- Polaris LibrarySystemsand3Mhave ook eBook

Baltimore CountyembracesPolaris/3mMerger without leavingthePolarislibrarycatalog. Patrons canbrowse, checkout,andhold3M-distributedebooks <<< CASE STUDY forward it is.” customers havecommentedonhow niceandstraight away from whatwehadbeendoing,”saidW with theprogram. “There wasconcernaboutmoving Mostimportant,Baltimore Countypatrons are happy December 2012to4,910inMarch 2013. consolidation, growing from 2,747titlescheckedoutin County almostdoubledinthemonthsfollowing are extremely pleasedwiththeprogram’s easeofuse.“It nator, andCathyW 17, 2012.JamieW beta testersfortheprogram, adoptingitonDecember atson, collectiondevelopmentcoordi- ortman, ILSadministrator, saidthey circulation. Theynoted helping toincrease Polaris/3M merger for man alsopraisedthe W big winforus.” arduous process. It’s a clicks insteadofan “It’s justoneortwo before,” saidW thing youcouldn’t do allows youtodosome- platform inBaltimore that usageofthe3M atson andW ut ortman. “But atson. atson. ort- -

53 americanlibrariesmagazine.org | may 2013 PROFESSIONAL DEVELOPMENT | Classifieds

University System, is a public land grant university located 45 miles northwest of Houston, Texas, the nation’s fourth largest city. It has an enrollment of more Career than 8,000 students and offers bachelor’s, master’s, and doctoral degrees in a variety of disciplines. The University’s target service area for undergraduate, graduate, Public Services Librarian and outreach programs includes the Texas Full-time, tenure-track position Leads Gulf Coast Region; the rapidly growing residential and commercial area known The Henry Madden Library seeks an innovative, as the Northwest Houston Corridor; and dynamic, ﬂexible and team-oriented librarian urban Texas centers. HOW TO APPLY: to join our faculty in developing and providing Interested applicants will be required user-focused library services that support from to attach a résumé, three letters of rec- ommendation, and a copy of an official teaching, research, and student success. transcript for the MLS degree earned Incumbent will serve as liaison to a number to the online application. To view this of departments and collaborate with library job announcement in its entirety and and campus faculty in the development joblist.ala.org to apply online, please visit us at: jobs and provision of a broad range of activities .pvamu.edu. Prairie View A&M University is an Affirmative Action/Equal Opportu- including: information literacy instruction, Your #1 source for job nity Employer. research support, general and specialized information and instructional services, library openings in Library and digital and scholarly communication initiatives, Information Science and Bismarck Public Library, ND is seeking and collection management. a Library Director. Progressive public Technology library with an annual budget of $2.5 M Submit application materials by May 10, and serving the capital city and county of 2013. Open until ﬁlled. 86,000 is seeking an energetic, capable Visit http://apptrkr.com/333894 leader. Qualifications: MLS or MLIS from LIBRARIAN II, Hawaiian Collection, an ALA-accredited institution. Minimum for more information. Position #84421, The University of of six years of increasingly advanced For salary information, visit http://www. Hawai’i at Hilo, Edwin H. Mookini public library administrative experience, fresnostate.edu/academics/aps/faculty/ Library, full-time, tenure-track, gen- including management of library support eral funds, to begin approximately July and professional staff. Demonstrated salary_charts/librarians.html 2013, pending position clearance and experience in providing leadership. Sal- availability of funds. Duties: Report- ary Range: $68,203 - $102,336. Deadline Equal Opportunity Employer ing to the Head of Public Services, this to apply: 6/14/2013.For more informa- position will be responsible for a wide tion and to apply go to: http://www range of academic library public services duties with emphasis in the areas .bismarck.org. of Hawai’i, the Pacific, and indigenous language and culture revitalization. For Contact Email [email protected] or call 800-545-2433, Katie Bane, ext. 5105. Career Leads, complete description, minimum and American Libraries, 50 E. Huron St., Chicago, IL 60611; fax 312-337-6787. desirable qualifications and application instructions, please visit http:// www.pers.hawaii.edu/wuh/. Inquiries: Ms. Veronica Tarleton, 808-974-7575. Application Deadline: Postmarked by May 7, 2013. The University of Hawai’i at Hilo is an EEO/AA employer D/M/V/W.

Librarian I (Reference & Instruction Librarian) John B. Coleman Library Prairie View A&M University (PVAMU) The #1 source for jobs in Library and Information Science and Technology invites applications for the position of Librarian I for Reference & Instruction WHERE JOB SEEKERS AND EMPLOYERS GET RESULTS Services. This position is responsible for providing reference services to students, faculty, staff, and other patrons. The JOB SEEKERS EMPLOYERS Library seeks a candidate who will provide Search and sort hundreds Strengthen your candidate may 2013 assistance with the Information Literacy pool—ALA reaches the most Program, provide supplementary re- of job ads by position type, | search assistance to faculty and students, engaged professionals and employer, location, and more prepare library instruction materials, and students perform collection development duties in Post your résumé for a subject matter area. QUALIFICATIONS: employers Simplify recruitment— A Master’s degree in Library Science from an ALA-accredited program is required. one-stop advertising for online The successful candidate must have and print knowledge of traditional and electronic resources. No prior experience is necessary. ABOUT PVAMU: Prairie View A&M HRDR joblist.ala.org University, a member of the Texas A&M americanlibrariesmagazine.org

54 ALA TechSource Online

Special Offer! Subscribe to ALA SubScribe TechSource online nOw! now, get access to our uS $99 electronic archive and save BIG! • Access a growing archive of more than 9 years of Library Technology Reports and Smart Libraries Newsletter • Read full issues online or as downloadable PDFs • Learn from industry- leading practitioners • Share unlimited simultaneous access across your institution • Personalize with RSS alerts, saved items, and emailed favorites • Perform full-text searches LibrAry TechnOLOgy Uncovered, explored, online Take Advantage of this Special Offer Today! alatechsource.org/subscribe99 Your support helps fund advocacy, awareness, and accreditation programs for library professionals worldwide. COMMENTARY | Will’s World No More Mr. Nice Guy

When you retire, what will you miss most? by Will Manley

ou’ve finally arrived: the chatterers, whis- It’s hard to ly do not pay your sal- After 40 years of work- tlers, or whiners. ary, but you have to ing your library gig, it’s Not the staff-lounge be a team pretend to get along your dreaded retirement lawyers nor the player. with them because party.Y After all the “over the hill” grapevine gossip- you never want to jokes and the stories about how mongers. Not the hear the career-kill- you started out with a stamp pad self-aggrandizing administrators. ing “You are not a team player”—that and ended with an iPad have Not the meddling mid-level micro- brilliant concept invented by ad- been told, after the last piece of managers. Not the spineless front- ministrators to keep you in line. Costco cake has been eaten, and line supervisors. Not the overly Annoying coworkers make it hard after you’ve received the “thanks caffeinated, “do-we-have-a smile- to be a team player. Think of those for 40 years of dedicated ser- on-our-face-today?” children’s colleagues who take the New York vice” plaque, someone blurts librarians. Not the “I am a human Times to the bathroom and, when out, “Speech!” So with a combi- search engine” reference librarians. they’re done, put it back on the nation of trepidation and relief And most emphatically, not the “we newspaper rack. Coworkers who al- that this final workplace ritual is are the real librarians” catalogers. low a tomato sauce–laden pasta dish coming to an end, you rise and Forty years is a long time to deal to explode in the staff microwave mumble a few feeble words about with the same people day after day. and then walk away from the mess. having had the “good fortune The conventional wisdom is that (I believe there is a special place in to work with such a wonderful career burnout is a function of hell for coworkers who nuke an ex- bunch of library folk who will be kowtowing to patrons—clueless, tra large bag of popcorn, fill the greatly missed in retirement.” ungrateful, disrespectful patrons. library with its fumes, and then take Only that’s not what you’re think- But that’s not completely true. Even off for a break in the park.) Worse ing. You’re thinking that you won’t the most burned-out library drone yet are the pigs who turn the staff miss them at all. None of them. Not can recognize that patrons are a refrigerator into a hazmat site by necessary evil even leaving their four-week-old lunches though some may in there to spoil and rot. be pains in the pos- I could create a classification terior. Without scheme of annoying coworkers that them, there are no would make Melvil Dewey proud, library jobs. There but you get my overarching message: is a lot of truth to Try to be a little more respectful of may 2013

| the dreaded four others.

words you often As for those annoying sexagenar- hear from problem ians among you who love to say “60 patrons: “I’m pay- is the new 35,” please do us all a fa- ing your salary.” vor and retire. z But it’s harder to

reconcile yourself WILL MANLEY has furnished provocative “Welcome back for your second interview. You’ve elected to kowtowing to an- commentary on librarianship for more than to clean the staff refrigerator rather than the more 30 years and has written nine books on the traditional alphabetizing book cart test.” noying coworkers. lighter side of library science. Contact him at [email protected]. americanlibrariesmagazine.org They most assured-

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