Surprise with elegance 2012-2013 Jean Neuhaus founded his company in in 1857. A few years later, his grandson, Jean Neuhaus Jr., had a stroke of genius and created the first filled , which he named ‘’. It was an immediate success! The secret ingredient: Neuhaus’s sincere passion for chocolate. Content

1-2 History

3 The best ingredients – Innovation

4 Craftsmanship – Our promise

5-8 New creations: gift box “Precious” & “Toots”

9-10 Gift hampers

11-12 Unique gift boxes

13-14 A timeless classic: the ballotin

15-16 Le Carré: crunch with flavour

17-18 A subtle gesture

19-20 Exclusive corporate gift box

21-22 Personalisation & delivery Jean Neuhaus settles in Brussels and opens Louise Agostini, Jean Neuhaus’s wife, designs a pharmacy in the prestigious Galerie de la an elegant gift box in which the Reine. He covers his medicines in a layer of are attractively presented. This box, called the chocolate to make them more palatable. ‘ballotin’, becomes the ‘must-have’ gift. 1857 1915

Over 155 years of Belgian tradition and innovation: a history of creativity and quality

1912 1937 Jean Neuhaus Jr. expands his grandfather’s idea The chocolates “Bonbon 13” and “Astrid” replacing the medicines with fresh cream, thus are created and become true Neuhaus creating the first filled chocolate. He calls it classics. Today, 75 years on, they are still ‘praline’, which becomes an immediate success! made according to the original recipes.

1 Neuhaus introduces the “Caprice” and “Tentation” during the World Exhibition in Brussels – refined filled chocolates with Neuhaus undergoes a transformation. our exclusive nougatine, filled by hand Its boutiques are given a splendid new look, with cream or . They remain the with a distinctive colour palette that includes Neuhaus icons today. warm coral and elegant chestnut brown. 1958 2004

Over 155 years of Belgian tradition and innovation: a history of creativity and quality

1960 Today In 1959 and 1960, Belgium celebrated the weddings Neuhaus is the market leader in the luxury chocolate of Prince Albert to Paola and King Boudewijn to sector in Belgium. The company’s strategy is focused on Fabiola. To mark the occasion, Neuhaus created 4 new international growth, and the currently has chocolates, named after the royal family: “Baudouin”, over 2000 sales outlets in 50 countries. It is one of the “Fabiola”, “Albert” and “Paola”. few chocolate companies still manufacturing in Belgium. As supplier to the Belgian Royal Court, this year Neuhaus celebrates the 100th anniversary of the ‘praline’.

2 Continuous innovation Neuhaus’ expertise is based on over 155 years of craftsmanship, and the company owes its success to a professional mix of tasteful tradition, modernity and quality. Through its innovative approach Neuhaus continuously expands its wide range and introduces unique creations time after time, always offering you the best products.

The best ingredients Only the very best ingredients are good enough for our recipes. They are selected with care for their quality and flavour and only sourced from well-known origins. The almonds come from Faro (Portugal) or from California, depending on whether the recipe calls for them to be roasted or not. The roasting process is closely supervised at all times so that all aromas are developed to their full intensity. In blending its chocolate, Neuhaus selects the grand cru’s from various sources, such as chocolate beans from Peru and Java.

3 Our promise: Quality cocoa for a better life Neuhaus endeavours as much as possible to improve the quality of life for the Bodjonou cocoa farming families in the Ivory Coast. By funding the construction and maintenance of a primary school, we are giving the cocoa farmers’ children in the Bodjonou community real prospects of a better future. Craftsmanship Many of our famous chocolates are still made by hand and prepared according to the original recipes. The recipe for Neuhaus chocolate itself is a secret that has been carefully guarded since the very beginning. This chocolate is unique to Neuhaus and is distinguished by its perfect balance and refined flavour.

Neuhaus also supports a training programme that teaches good agricultural practices and skills to the cocoa farmers in Bodjonou. We focus on the preservation of a sustainable cocoa supply chain and renewable crops, respecting the environment. By increasing their productivity and improving the quality of the cocoa, the farmers receive better prices for better crops.

4 100 years of joy

In 1912 Jean Neuhaus created the first filled chocolate, a precious delicacy that was given the name ‘praline’. Quality, innovation and craftsmanship are the key to success in the magical Neuhaus story, and that remains the case to this day.

5 Experience the sensational flavor of these exquisite new chocolates, created with passion, know-how and care for the product.

Now, 100 years later, Neuhaus is as innovative as ever and for the occasion of this significant milestone, the company is launching the exclusive “Precious” concept. This stunning collection of 20 delicious chocolates are nothing less than magnificent jewels with 5 new and unique shapes and flavours. They are beautifully presented in an elegant gift box.

6 What a wonderful Belgian world! chocolate Enjoy the best Belgian chocolates to the sounds of the & music most famous Belgian jazz musician! Toots Thielemans turns 90 this year, and to celebrate he is partnering with his favourite chocolatier.

Neuhaus is marking this special occasion with a unique gift box, filled with an assortment of 20 chocolates chosen by Toots, and an exclusive Toots CD compilation.

8 Gift hampers tailored to your needs

“Tast y ” Make your own ideal gift basket or let Taste the astonishing diversity of chocolate us help you choose your perfect gift by flavours from the Neuhaus assortment: the guiding you through some of our Stars Collection Les Irrésistibles with gift ideas. 16 chocolates, the Neuhaus Collection Mix with 20 delicious chocolates, 40 chocolate carrés Classic, a small box of truffles, 4 chocolate tablets (extra dark 74% dark 56%, milk-caramel and dark-orange) and a ballotin with +/- 38 chocolates (with fresh cream). Or compose your own favorite assortment.

9 “Pleasure” “Elegance” Savour moments of pure Neuhaus An elegant ‘leather’ tray with delicious chocolate pleasure. Choose our stunning Neuhaus products including an round box filled with a beautiful ‘keep assortment with 40 crunchy carrés, sake’ box with 20 chocolates to savour a box of Amandagio biscuits, with coffee or tea and a tin of “East of 4 chocolate tablets (extra dark 74%, Eden” green tea (100g), a box of Diavola dark 56%, milk-caramel, dark-orange) biscuits, a delicious hazelnut spread, 2 and 3 chocolate bars (milk, white- Neuhaus mugs with metal spoon and 2 crunchy, milk-feuilletine). Or compose chocospresso boxes (vanilla and caramel). your own favorite assortment. Or compose your own favorite assortment.

10 Choose and select your unique gift

VIP box A magic box that will charm you with its possibilities, filled with Neuhaus chocolate jewels. (approx. 19 chocolates)

Elegant round box An elegant gift box with an assortment of chocolates in a small ivory organza bag. (approx. 23 chocolates) Impressive tray box A luxurious tray box filled with the most refined Neuhaus chocolates. (approx. 40 chocolates)

Luxury ‘leather’ box A lovely gift with a refined assortment of chocolates of your own choice or selected by us. (approx. 110 chocolates)

12 13 A timeless classic: the ballotin

A mouth-watering assortment of chocolates, with or without fresh cream, in milk, dark and , filled with praliné, gianduja, caramel and ganache.

Available in the following sizes: - with fresh cream: N°1 (ca 19 chocolates), N°2 (ca 27 chocolates), N°3 (ca 38 chocolates), N°4 (ca 58 chocolates), N°5 (ca 78 chocolates) - without fresh cream: N°1 (ca 21 chocolates), N°2 (ca 28 chocolates), N°3 (ca 42 chocolates), N°4 (ca 61 chocolates), N°5 (ca 84 chocolates) Only US: 1/4 LB (ca. 8 chocolates), 1/2 LB (ca. 17 chocolates) 14 Crunch with flavour

The finesse of the exquisite Neuhaus chocolate recipes contained in square chocolates, wrapped in brightly coloured sleeves. Discover the 15 crunchy varieties based on high cocoa content chocolate and with fruity or spicy flavours.

15 An assortment ”10 flavours” with 60 carrés in milk and .

An elegant ”Prestige” box with approx. 36 carrés in different flavors.

A fine ‘leather’ box with a selection of approx. 45 carrés.

16 A subtle gesture as a token of appreciation

Spoil your guests during your event, seminar or meeting with a small, high-quality gift. Choose from our suggestions or compose your ideal gift yourself.

17 Neuhaus ”Prestige” box An elegant modern box filled with your favourite chocolates. (approx. 9 chocolates)

Small ‘leather’ box A fine ‘leather’ box filled with your choice of delicious chocolates. (approx. 5 chocolates)

18 Minimum order of 1100 units. Not available in our shops!

²Beschikbaar in 2 formaten: 100 gr van eenzelfde smaak (+/-20 stuks) of een assortiment van 200gr (+/- 40 stuks) Exclusive corporate gift box

Minimum order of 1100 units. Not available in our shops!

A special corporate gift box, only available on your request. A selection of the best Neuhaus chocolates: dark, milk and white, filled with praliné, gianduja, caramel or ganache. (approx. 36 chocolates)

20 Personalisation

Every relationship is unique, and so is every corporate gift that you give. Neuhaus offers you the option of adding a personalised card with your logo. This will give your gift an added personal touch.

21 Delivery

Your gift is securely packed with the greatest care, so that you can send it anywhere in the world. We guarantee that it will be delivered in the best condition and at the desired moment.

2522 AMSTERDAM ANTWERP BANGKOK BARCELONA BEIJING BERLIN BRUSSELS BUCHAREST CAIRO CHICAGO COLOGNE COPENHAGEN DUBAI DÜSSELDORF FRANKFURT GENEVA HAWAII HELSINKI Neuhaus in the world HONG KONG ISTANBUL LONDON MADRID MILAN MOSCOW NEW YORK PARIS SAN FRANCISCO SÃO PAULO SHANGHAI SINGAPORE SYDNEY TOKYO For further details, please contact your B2B contact or your nearest Neuhaus shop. You can find the address of the shops on our website: www.neuhaus.be.

24 The secret of giving – by Neuhaus –

A gift says more than a thousand words and at the same time it doesn’t need an explanation.

A gift serves many reasons – to inspire, reward, recognise, engage – or just simply to say thank you.

A gift brings both dreams and delights

and puts a smile on one’s lips...

www.neuhaus.be