FSS out of Home Campaign 1

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It’s Time To Say FSS Out of Home Campaign #NoToUpsizing 1 – 30 June 2018 Food Standards Scotland is launching a new healthier eating campaign aimed at encouraging improved eating behaviours when out and about, by empowering the people of Scotland to say no thanks to offers of upsizing. Upsizing refers to going large, adding sides or extras and taking meal deals – it’s causing people to eat and drink unnecessary extra calories, sugar and fat, in many cases without even thinking about it. Around 45% of Scots don’t think about the extra calories or impact on their health from upsizing: going large, buying meal deals or adding sides and extras. The campaign highlights that these additions and extras we are adding to our daily routines aren’t needed, and we can all benefit from just saying no to offers of better deals more regularly. We’re looking for your support to empower people in Scotland to say no thanks to upsizing. Did you know… upsizing from a cheeseburger to a meal deal with a regular fries and fizzy drink can add an extra +454 calories upsizing from a small popcorn to a large at the cinema: +689 calories adding a piece of chocolate brownie to a coffee: +346 calories adding a side order of onion rings: +234 calories Calorie calculations available at foodstandards.gov.scot/NoToUpsizing/methodology Saying yes to upsizing could lead to an upsized you Field & Partnerships Marketing Activity Our field teams will be out and about talking to the public TV Adverts at the following locations: • Three 30 second adverts will • St Enoch Square, Glasgow - 16 June be appearing on STV, Channel 4 and Sky Adsmart • Wellgate Shopping Centre, Dundee - 23 June from 1 June • Kingsgate Centre, Dunfermline - 24 June • The adverts are also available to view on YouTube • Union Square, Aberdeen - 30 June How you can support the campaign Digital • Interact with our Facebook, Twitter and • Our campaign web page has further information on saying no Instagram posts, and use our campaign images to upsizing and suggested text to base your own posts on • Digital advertising will appear on Facebook and we’ll be • Use our campaign hashtag #NoToUpsizing posting on all our social media channels • Promote our adverts by sharing the YouTube video • Digital outdoor advertising on 6-sheet panels in Edinburgh link URL and Glasgow • Link to our web page and online quiz by sharing our website URL and game URL Online game • Our call to action is to say #NoToUpsizing and to ask • Circulate our press release and photography people to play our online game • Print and hand out our leaflet Rich Wilson 1. YouGov Poll on behalf of FSS. Total sample size was 1008 adults in Scotland 01224288366 2. FSS Consumer tracker survey wave five, published 29 May 2018 Thank you! [email protected] .

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