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Norfolk County Economic Development Strategy 2019

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Norfolk County Economic Development Strategy 2019 Research Report: Ideas for Future Solutions Economic Development Strategy Review The Corporation of Norfolk County May 2019 (Attachment C – Staff Report DCS 19-48 Economic Development Strategy) Research Report: Ideas for Future Solutions Page 2 Report prepared by: Clark Hoskin Director, Tourism & Economic Development Norfolk County 185 Robinson Street, Suite 200 Simcoe ON N3Y 5L6 www.norfollkbusiness.ca/strategy © 2019 Corporation of Norfolk County Research Report: Ideas for Future Solutions Page 3 Communities around the world provide examples of possible solutions or best practices that Norfolk County can draw upon for implementation of the Economic Development Strategy. In some cases, Norfolk County has already implemented programs that may continue to support strategic directions. Ideas to ‘help entrepreneurs to expand wealth and prosperity’ 1. Food processing support: In Northumberland County, the Ontario Agri-Food Venture Centre1 (OAFVC) is a not-for-profit, small-batch food-processing facility supports fresh fruit and vegetable value-adding opportunities to increase farm revenue. The facility also helps "foodies" with recipe development while staff work with food-processing start-up companies and expansions, in Ontario, to progress research and development, test batches, and to facilitate small-batch co-packing. The project was funded by the municipality of Northumberland County in cooperation with the local federation of agriculture, and senior levels of government. 2. Business incubators and investment platforms: According to the MaRS Discovery District in Toronto, North America’s largest urban innovation hub, accelerators and incubators2 provide a “combination of services for online and mobile startups, including mentorship, funding, networking, training and/or office space. Most accelerator programs run a few months long and they often take equity in exchange for providing their services.” Community groups and business startups can also use crowdfunding platforms3. Private capital can also be sourced from angel investors, venture capitalists and other sources. 3. Overnight tourist accommodation: Norfolk County, in partnership with Ontario’s Southwest, Haldimand County and Elgin County, has been working on a multi-phase Alternative Accommodation Study to address the challenges in providing suitable accommodation options for visitors during peak tourism season, specifically where year-round visit demand does not justify the development of branded accommodations. Completed phases include a current situation analysis, policy framework, stakeholder input, opportunities and case studies. Currently the group is working on an Alternative Accommodation Toolkit, to be designed for property owners and stakeholders 1 Ontario Agri-Food Venture Centre. Source: www.oafvc.ca 2 MaRS. Source: learn.marsdd.com 3 National Crowdfunding & FinTech Association. Source: ncfacanada.org Research Report: Ideas for Future Solutions Page 4 interested in learning more about developing alternative accommodations on their property. 4. Accessibility market: According to the report, Ontario Innovators in Accessibility and Universal Design4, the tourism sector in Ontario will see $1.5 billion in new spending, helping generate increases in retail sales. Norfolk County has invested in accessible beach mats for Port Dover beach. More can be done by the public and private sectors to cater to this important, emerging sector. Also, the Long Point World Biosphere Reserve Foundation has recommended that Norfolk County implement the Blue Flag Beach5 program, an international eco-certification for beaches and marinas. Elgin County has three Blue Flag beaches: Port Burwell, Port Stanley and Port Glasgow. “When you see a Blue Flag flying, you know a beach or marina is clean and accessible; has great water quality; meets high safety standards; and is working hard to protect shorelines and ecosystems,” according to Environmental Defence, the organization that administers the program in Canada. 5. Technology-oriented traffic and parking solutions: Examples include ride- hailing services, pay-to-park technologies, local-friendly parking policies, added parking spaces and lots, improved ingress/egress, and shuttle services. Examples: Rover6 connects empty and unused parking spots with those looking for affordable and convenient parking. An Ontario law firm has provided some insight into the implications of Uber7 for drivers and passengers in Ontario. 6. Startups: Startup Grind8 is the largest independent startup community, actively educating, inspiring, and connecting more than 1,500,000 entrepreneurs in over 500 chapters. We nurture startup ecosystems in 125 countries through events, media, and partnerships with organizations like Google for Startups. 7. Culinary tourism centre: The New York State Wine & Culinary Center9 in Canandaigua (pop. 11,000) showcases the State’s wine, craft beer and food. The centre is well known for its demonstration theatre and hands-on kitchen. 4 Towards an Accessible Future. Source: marsdd.com 5 Blue Flag Canada. Source: environmentaldefence.ca/blue-flag/ 6 Rover Parking app. Source: roverparking.com 7 Information about Uber in Ontario. Source: bolandhowe.com 8 StartUp Grind. Source: startupgrind.com/about-us/ 9 Finger Lakes Wine & Culinary Cente. Source: nywcc.com Research Report: Ideas for Future Solutions Page 5 Classes and workshops include everything from wine pairing and bread baking to sausage making and knife skills. A tasting room at the centre features a rotating array of New York wines, beers and spirits. The centre also has a gift shoppe, conference room, and a restaurant with a patio that overlooks a lake. The center opened its doors in 2006 after Constellation Brands, Wegmans Food Markets, Rochester Institute for Technology, and the New York Wine and Grape Foundation came together to create a gateway for the people to experience New York agriculture and viticulture. During a tour of the Finger Lakes by Norfolk County entrepreneurs in 2016, a participant comment: “If Norfolk County had a culinary centre much like the one we visited, it could become a valuable tool to promote the foods, wine, beer and spirits of our area, attract tourists and serve the local community as well.” 8. Municipal Accommodation Tax: Under provincial law, Norfolk County has the opportunity to establish a Municipal Accommodation Tax10, a portion of which can be directed to the municipality for tourism-related initiatives. The transient accommodation tax authority allows each municipality that chooses to implement a transient accommodation tax to determine the types of short- term accommodation the tax would apply to, including hotels, motels, bed and breakfast establishments, and short term rentals booked through AirBnB and other online platforms. However, purchases that do not consist of accommodation cannot be taxed. Purchases that consist of accommodation that is not short-term in nature cannot be taxed11. Typically the tax is 4%. Municipalities that have approved such a tax include Barrie, Brockville, Cambridge, Cornwall, Hamilton, Kenora, Kingston, London, Marathon, Markham, Mississauga, Niagara Falls, North Bay, Oakville, Sault Ste. Marie, Stratford, Sudbury, Thunder Bay, Timmins, Vaughan, Windsor, and others. Brantford, Kawartha Lakes and Peterborough are actively considering a Municipal Accommodation Tax. The recently approved tax in Cambridge is expected to generate more than $3 million annually.12 9. Transportation alternatives: UberBoat is piloting its new water-based service in Croatia13 and India where passengers can access boats to connect them to destinations on the water. There are reports of pilots also in Muskoka and Cannes, France. In addition, respondents to strategy surveys raised the 10 O. Reg. 435/17: Transient Accommodation Tax under Municipal Act, 2017. Source: ontario.ca 11 TIAO FAQs. Source: tiaontario.ca 12 Kitchener Record article. Source: therecord.com 13 UberBOAT: Discover Croatia in style. Source: uber.com Research Report: Ideas for Future Solutions Page 6 opportunity of re-establishing commercial passenger ferry service to the United States. The concept was considered in 2004-2005 but did not move forward14. 10. Festivals and events: Norfolk County is home to several successful festivals, some of which have received recognition as Top 100 Festivals and Events by the organization Festivals & Events Ontario (FEO). These include the Norfolk County Fair & Horse Show, Simcoe Christmas Panorama, Eat & Drink Norfolk, Waterford PumpkinFest, and others. Recent new examples, such as the Norfolk Beerstock, Norfolk Popcorn Party and the Routes to Roots Film Festival demonstrate there is a willingness in the community to organize events. The Prince Edward Island Festival of Small Halls15 uses community halls and churches over a two-week period each summer to present music, dance and storytelling. 11. Outdoor concerts: The Gentleman of the Road Simcoe Stopover in 2013, produced by the British rock band Mumford & Sons16, is considered an excellent example of how a private enterprise and a community can work together to support tourism and economic development. Changes to the Norfolk County Official Plan since the event hopefully will help to facilitate music events like this in the future. 12. Film production: Norfolk County has an established Film Liaison Office17 through the Tourism and Economic Development Department. Currently basic resources allow for processing simple film production permits and collaboration with other
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