How to Break Your Band on the Internet
Slide 1 How to Break Your Band on the Internet Methods, Tools & Tips By Ian Clifford For Make It In Music Slide 2 About Ian Clifford • Worked in the music business for over 20 years • 4 years as a music lawyer • Managed songwriters & producers / artists • Owned Indie labels – Classic / Illicit • Hit records as a manager and label • Studied ‘music marketing’ at Berklee • Consultant – DTF, marketing, records & publishing • Set up ‘Make It In Music’ in 2009 to advise DIY musicians 2 Started as music lawyer Moved on to become manager of songwriters & producers – managed the team that helmed the careers of the Spice Girls. First client, Happy Clappers signed to WEA and had several European hits, inc ‘I Believe’ going top 10 in the UK. Career as a manager saw number of artists signed to major label deals covering dance music (DJ Rap (Sony) / Freeform Five (Atlantic and Universal)), indie (Chikinki (Island)) and electronica (Deadly Avenger (Sony). Labels – set up with DJ’s – legendary house music label run with Derrick Carter, Chicago. With Deadly Avenger, pioneering big beat label – Illicit. Those labels releasing one record a week and we were involved in every aspect of their recording, manufacturing, promotion, marketing and release. We also promoted gigs for the DJ’s 1 and artists in the UK and abroad as well as learning to promote to press, radio and online – ourselves and with specialist PR companies & pluggers. Biggest hit as a label was Fatman Scoop, ‘Be Faithful’ selling a million copies across Europe. Many hits as managers of writer/producers. Currently, we have returned to managing a core group of writers & producers who between them write for LadyHawke, Little Boots, Robbie Williams, Delphic & Tracey Thorn – to name a few.
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