CONTENTS A STRATEGIC YEAR CLICKABLE AT ALL TIMES! FOR INCREASING OUR SOCIAL IMPACT
MESSAGE FROM THE PRESIDENT MESSAGE FROM THE EXECUTIVE DIRECTOR BOARD OF DIRECTORS ANNUAL REPORT AND THE CENTRE’S TEAM STRATEGIC PLAN 2019-2020 SPECIALIZED ADDICTION HELPLINES APRIL 1ST, 2019 TO MARCH 31ST, 2020
The Centre’s Foundation Financial Statements
INFORMATION AND REFERRAL CENTRE TELEPHONE WEB SITES GRAPHIC DESIGN: MUSTANG GRAPHIX OF GREATER MONTRÉAL 514 527-1375 INFO-REFERENCE.QC.CA WRITING: LUCIE KECHICHIAN 3155 RUE HOCHELAGA, BUREAU 101 211QC.CA PROOF READING: MICHAËL MAGNY MONTRÉAL (QUÉBEC) H1W 1G4 E-MAIL DROGUE-AIDEREFERENCE.QC.CA TRANSLATION: MARIA RIGAS [email protected] AIDEJEU.CA REGISTERED CHARITY NUMBER N° 10689 5840 RR001 A MESSAGE FROM THE BOARD OF DIRECTORS PRESIDENT ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 Therefore, the Board members and I adopted the innovative MESSAGE FROM THE PRESIDENT EXCITING GROWTH and ambitious five-year Strategic Plan which ended with the implementation of 211 in all of Greater Montréal in January MESSAGE FROM The time has come for me to give up my seat as President THE EXECUTIVE DIRECTOR 2018. A new path for the future opened up for the Centre of the Information and Referral Centre of Greater Montréal's who is becoming more and more a key player in social BOARD OF DIRECTORS Board of Directors, in accordance with the Centre’s General development. It was therefore with pride that I congratulated AND THE CENTRE’S TEAM Regulations. I have sat on the Board as President for over our Executive Director in February for receiving the award a decade, since April 2008, to be exact, and it has been an STRATEGIC PLAN of Leadersphip de Centraide du Grand Montréal for her honour for me to stand by the Centre during that period of determination in first rallying her team and then municipal SPECIALIZED ADDICTION significant changes. What a long way the team have come HELPLINES and socio-community partners behind this vast project. and what giant steps they have taken. These last months have taught us that the Centre has not I have collaborated with two Executive Directors devoted only fulfilled its role, but proved, day after day, call after call, to the Centre’s mission «Helping Through Information». The the relevance and essential character of its mission. first being Lorraine Bilocq-Lebeau who steered the Centre, Today, as I'm getting ready to pass the torch onto my against the odds, towards financial stability with quiet successor, I can’t help looking back and rejoicing at determination. The foundation for financial diversification what has been accomplished during the last 12 years in was laid under her management and I was thus able to which I not only governed the organization, but especially Me Louis-Philippe Bourgeois, CRIA appreciate positive budgetary impacts during the first years participated in the exciting growth of the Centre along with of my mandate, whether it was by developing specialized my colleagues on the Board of Directors. Dunton Rainville S.E.N.C.R.L. helplines in addiction, the Referral Helpline for Seniors or by launching the TeleCounseling for Excessive Gamblers pilot Thank you to this committed group of people within the project. Board who have given me their full support throughout my mandate. And of course, thank you to Pierrette Gagné The Centre’s Foundation Then in July 2013, the Board of Directors welcomed the who, during my seven years of presidency, knew how to new Executive Director, Pierrette Gagné, within an economic Financial Statements spark deep reflections within the Board that gave way to and social context marked by financial uncertainty in the unanimous strategic choices. Finally, I want to thank the community sector and a complete overhaul of the Health Centre’s amazing team who met many challenges all along and Social Services network which presented untold this era of major changes and even recently during the challenges for the Centre. This time was also the stage COVID context where more than ever, the Centre had to for major changes affecting everyone in the management help people touched by this emergency situation. and broadcast of information. The Centre had no choice adapting: information is at the heart of IRCGM’s mission. I wish you all a great journey! A MESSAGE FROM THE EXECUTIVE DIRECTOR A CHALLENGING YEAR ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 If we had been told at the start of the fiscal year that we Today, we find ourselves with a positive balance sheet for MESSAGE FROM THE PRESIDENT would need to be ready to navigate through such a storm the 1st year of the three-year plan, with many goals on within the pandemic, I do not know what the level of the verge of being reached, as you will see in the following MESSAGE FROM THE EXECUTIVE DIRECTOR confidence in our means would have been. Looking in the pages. We have strengthened our positioning and we rear-view mirror now, one thing is certain, I can say that the can affirm that the relevance of the 211 service is now BOARD OF DIRECTORS elements of the Strategic Plan that were put in place during recognized by municipal and community players, as well as, AND THE CENTRE’S TEAM the year, not only allowed us to get through the turbulence by the Health and Social Services network. We worked as STRATEGIC PLAN seamlessly, but also gave us undeniable assets to ensure a a team! And this certainly made a difference when having to quality service of support, help and referral. I am extremely put in every effort to better help vulnerable clientele. SPECIALIZED ADDICTION proud of what my team has accomplished! HELPLINES Thank you to our partners for their confidence and for 2019-2020 began with the adoption of a clear game plan counting on us! We hope these alliances will grow and for the next three years and the progressive implementation give way to new initiatives that will allow us to continue on of strategic actions for each goal. Emphasis was placed on together and fulfill our mission in a world transformed. those who will take over, quality follow-up, opening up to complementary partnerships, as well as, the documentation of our technological process.
Mrs. Pierrette Gagné All these ingredients allowed us, without question, to adapt ourselves very quickly to all the changes caused by Executive Director COVID-19, with agility and efficiency. The right people were at the right place, the tools for collaborative work from home and distance learning were The Centre’s Foundation already well-established. Above all, the ability and 150 % commitment of each member of the team never faltered. Financial Statements I wish to express all my gratitude for all the people you have helped, listened to and guided within an ever-evolving, complex situation. THE INFORMATION AND REFERRAL CENTRE OF GREATER MONTRÉAL: WHAT A TEAM! ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 THANK YOU TO OUR BOARD OF DIRECTORS MESSAGE FROM THE PRESIDENT FOR ITS UNWAVERING SUPPORT MANAGEMENT TEAM MESSAGE FROM Mrs. Pierrette Gagné, Executive Director THE EXECUTIVE DIRECTOR Mrs. Manon Côté, Assistant to the Director and 211 Counselor BOARD OF DIRECTORS AND THE CENTRE’S TEAM STRATEGIC PLAN ADMINISTRATION AND FINANCES SPECIALIZED ADDICTION Mr. Alain Barsalou, Director of Finances and Administration. HELPLINES 1 2 3 4 Mrs. Geneviève Farley, Paymaster Mr. Roger Lambert, Maintenance
SPECIALIZED HELPINES IN ADDICTION Mrs. Hélène Hamel, Director
5 6 7 8 Mrs. Maxime Miranda, Coordinator of Development Mrs. Marie-Christine Palardy, Project Manager, Database PRESIDENT ADMINISTRATORS Mrs. Nancy Rocha, Manager, TeleCounseling Programme 1 Me Louis-Philippe Bourgeois, CRIA, 4 Mrs. Valérie Dubreuil, Director, DUNTON RAINVILLE S.E.N.C.R.L Development and Communications, 211 The Centre’s Foundation Dans la rue 1ST VICE-PRESIDENT Mrs. Brigitte Gagnon-Boudreau, Director of 211 and Partnerships Financial Statements 5 Mrs. Marie-Claude Elie, Main Partner, 2 Mr. Houssine Dridi, Ph.D., Professor, Google Canada Mrs. Sabrina Larocque, Info-Referral Coordinator Université du Québec à Montréal 6 Mrs. Pierrette Gagné, Executive Director, TECHNOLOGY AND SOCIAL ANALYSIS TREASURER Information and Referral Centre of Greater Montréal Mr. Mathieu Chaurette, Director 3 Mr. Pierre Emmanuel Paradis, Economist and President of AppEco 7 Mr. Yves Millette, retired COMMUNICATIONS AND COMMUNITY RELATIONS SECRETARY 8 Mr. Hugo Morissette, CRHA, Director, Analysis and Public affairs, Cabinet de Mrs. Lucie Kechichian, Director Mr. Jacques R. Lemieux relations publiques NATIONAL Mrs. Johanne Mongeau THE INFORMATION AND REFERRAL CENTRE OF GREATER MONTRÉAL TEAM ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20
MESSAGE FROM THE PRESIDENT MESSAGE FROM THE EXECUTIVE DIRECTOR RESEARCH AND PUBLISHING Mr. Alexis Beaulieu-Thibodeau, Counselor Mrs. Isabelle Provencher, Counselor BOARD OF DIRECTORS Mrs. Sophie Isabelle Gaumond Velasquez, Mr. Gil Bellemare, Counselor Mr. Érick-André Leroux, Counselor AND THE CENTRE’S TEAM Researcher, 211 Mrs. Isabelle Bernard, Counselor Mrs. Estelle Arcand, Counselor STRATEGIC PLAN Mr. Michaël Magny, Researcher, 211 Mrs. Bianka Constantin Parent, Counselor Mrs. Sophie Duchesne, Counselor SPECIALIZED ADDICTION HELPLINES Mr. Benjamin Mathieu, Researcher, 211 Mrs. Monique Côté, Counselor Mr. Jean-François Paradis, Counselor Mrs. Julie Boisseau, Researcher, 211 Mrs. Sophie Duchesne, Counselor Mrs. Maxime Miranda, Counselor Mr. David Galipeau, Counselor Mrs. Isabelle Cyr, Counselor COUNSELORS Mr. Érick-André Leroux, Counselor Mr. Jacques Ducharme, M. Ps, Supervisor Mrs. Latifa Barutwanayo, Counselor, 211 Mrs. Maxime Miranda, Counselor Mrs. Myriam Belley, Counselor, 211, Mrs. Maria Rigas, Counselor VOLUNTEERS Service Quality Manager Mr. Jacob Roussel, Counselor Mrs. Lorraine Bilocq Lebeau Mrs. Julie Boulay-Leroux, Counselor, 211 Mr. Zakari Tremblay-Goyette, Counselor Mr. Michel Lefèvre Mrs. Anne Desjardins, Counselor, 211 Mrs. Ginette Raymond Mr. Mardoché Fontilus, Counselor, 211 Mrs. Martine Tremblay The Centre’s Foundation Mrs. Fabienne Frégeau, Counselor, 211 THANK YOU AND GOOD LUCK Mr. Hugo Morissette Financial Statements Mrs. Micheline Paquette, Counselor, 211 TO THOSE WHO LEFT US TO TAKE ON NEW CHALLENGES Mrs. Valérie Dubreuil Mrs. Marisa Patrocinio, Counselor, 211 Mrs. Marie Vaillant, Director of Communications Thank you to them for having Mrs. Myriam Sylvain, Counselor, 211 accumulated 730 hours of volunteering Mrs. Nancy Therrien, Web Content Manager and to the members of the Board who Mrs. Salma Ben Romdhane, Counselor, 211 worked within adhoc committees (page 23). Mrs. Estelle Arcand, Counselor, Specialized Helplines Mrs. Leila Ech-chouyekh, Counselor, Specialized Helplines Mme Maude Villeneuve Marcotte, Resources and Publishing Agent VIEW STRATEGIC PLAN 2019-2021 FOR OVERALL GOALS.... HERE. GOALS MET IN YEAR 1.
ANNUAL REPORT 2019 IRCGM adopted a three-year strategic plan. APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 Here are the accomplishments for year 1.
MESSAGE FROM THE PRESIDENT GOAL 3 MESSAGE FROM GOAL 2 THE EXECUTIVE DIRECTOR INCREASING BOARD OF DIRECTORS GOAL 1 STRENGTHENING OUR AND THE CENTRE’S TEAM TIES WITH THE COMMUNITY THE CENTRE’S STRATEGIC PLAN EXPANDING SECTOR AND OTHER NOTORIETY SPECIALIZED ADDICTION OUR SERVICES HELPLINES PARTNERS
3/ 4 objectives met 4/11 objectives met The two objectives tied or on the way of being met. or on the way of being met. to this goal are in progress Their implementation continues. Objective 1: GHR and TC: increasing web site visits and will continue in year 2. Objective 14: All services: creating an annual and improving visibility: new web site and launch of Objective 12: 211: implementing a 211 Brigade communication plan with budget, for each. chat to reach more people. for organizations. Creating partnerships and solid Objective 15: All services: improving internal Objective 4: DHR: updating and developing database relationships with elected representatives and key communications via newsletter. for addiction. Partnership with AQCID for a joint DHR/ players from Health and Social Services. Objective 16: organizing events emphasizing our AQCID web site classifying resources in addiction Objective 13: DHR: partnering with AQCID. The Centre’s Foundation = counselors are better equipped and have better expertise. GHR: organizing a conference bringing together key players from the internet addiction field. Financial Statements access to resources for people who need help. Objective 6: exploring relations with university researchers, via the participation of the DHR, GHR and TC teams in important conferences and by organizing a conference on internet addiction. Objective 10: 211: playing our info-referral role during disastrous situations. Teams better prepared to respond more efficiently to requests during emergency situations: floods, pandemic. VIEW STRATEGIC PLAN FOR OVERALL GOALS.... HERE. GOALS MET IN YEAR 1.
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 GOAL 4 GOAL 5 GOAL 6 MESSAGE FROM THE PRESIDENT STRENGTHENING HAVING COOL DIVERSIFYING AND MESSAGE FROM THE EXECUTIVE DIRECTOR GOVERNANCE AND TECHNOLOGY SUSTAINING FUNDING BOARD OF DIRECTORS MANAGEMENT AND THE CENTRE’S TEAM STRATEGIC PLAN SPECIALIZED ADDICTION 4/9 objectives met or 3/4 objectives met 2/3 objectives met HELPLINES on the way of being met. or on the way of being met. or on the way of being met. Activities will continue over Objective 27: planning risk management: developing Objective 31: consolidating funding with requests two fiscal years. complete documentation on the process, practices from various provincial departments. and technological activities: training for the IRCGM Objective 32: targeting new sources of funding and Objective 18: All services: securing a successor emergency plan. on all levels of management: creating an organization working with a funding committee to implement a long- chart based on a collaborative approach; nominating Objective 28: ensuring the performance of tools and term strategy. a Director of 211 and Partnerships; nominating an technological systems and to not be dependent on Info-Referral Coordinator; Service Quality Managers; one system. promoting the Specialized Helplines Director; nominating Objective 30: developing a proper web strategy: a TeleCounseling Manager; redefining the position of Adwords referencing and advertising. Director of Communications and Community Relations; creating the position of Development Manager of the The Centre’s Foundation specialized helplines; creating a Project Manager position Financial Statements for the DHR/GHR database. Objective 19: All services: ensuring the transfer of knowledge to managers. Technology: developing, completing and sharing a manual for transferring knowledge. Objective 25: All services: developing tools for financial management: flow chart on the state of the budget. Objective 26: preserving and improving the conditions and well-being at work: regular information updates via internal newsletter. SPECIALIZED ADDICTION HELPLINES 2019-2020 UNFOLDED UNDER A BANNER OF CHANGE
ANNUAL REPORT 2019 This translated into a new organization chart with the nomination of Hélène CONFERENCES: TRAINING: APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 Hamel, who was thus far the Coordinator of the service, as Director of • October 22nd, 2019: Nancy Rocha presented the • April 4th, 2019: Hélène Hamel attended Les TeleCounseling programme at the Red Feather impacts socioéconomiques de jeux de MESSAGE FROM THE PRESIDENT the specialized addiction helplines and Maxime Miranda, a counselor until then, as Coordinator of Development of the specialized helplines. On the Forum in order to make this service known in hasard et d’argent activity, organised by the MESSAGE FROM Montréal’s anglophone community. Fonds de recherche québécois Société et culture TeleCounseling side, Nancy Rocha is now Manager of the programme after (FRQSC). THE EXECUTIVE DIRECTOR • November 21st, 2019: Manon Côté held an nd BOARD OF DIRECTORS many years as Counselor and Instructor. information kiosk on the DHR/GHR/TC services • May 2 , 2019: Suicide Action Montréal (SAM) at the Formation croisée de Michel Perreault came to present their services. AND THE CENTRE’S TEAM This trio has initiated new projects besides structuring and improving work Santé mentale et cannabis chez les jeunes. th STRATEGIC PLAN • May 10 , 2019: members of the DHR/GHR team tools for the teams. • November 27th, 2019: we jointly presented, with attended training provided by the Université de SPECIALIZED ADDICTION researchers Adèle Morvannou and Sylvia Kairouz, Sherbrooke in collaboration with the Association HELPLINES the statistics of Gambling: Help and Referral des intervenants en dépendance du Québec and TeleCounseling at the Journées annuelles (AIDQ), Traumatismes complexes, itinérance Once again, this year, we thank the Ministère de Santé Publique, whose theme was «Taking et dépendance. de la Santé et des Services Sociaux (MSSS) for gender into account during interventions». st their valuable support that enables us each year • October 1 , 2019: The Commission des services juridiques presented their services. to completely fulfill our mission towards people PARTICIPATION IN EVENTS with an addiction to drugs AND COMMITTEES: • November 8th, 2019: members of the or gambling. TeleCounseling and Gambling: Help and Referral • May 29th, 2019: Hélène Hamel participated in teams participated in the training Pratiquer la the first meeting of the new AdvisoryCommittee pleine conscience dans l’intervention en of the Research Chair on Gambling of dépendance given by Université de Sherbrooke IMPROVING AND UPGRADING WORK TOOLS Concordia University. à Longueuil. In order to better analyse the calls and manage the database more efficiently, the helplines • October 23-24, 2019: participated in the • December 2nd, 2019: : two members of the team now works with the iCarol software, that is also used by the 211 Greater Montréal team. Colloque du Réseau en dépendance et team participated in the journée clinico- The Counselors were all trained in using this software which greatly maximises their work by usage de substances, organised by the Centre scientifique sur le trouble de personnalité The Centre’s Foundation Domrémy des Appalaches and the Association limite à l’Université du Québec à Montréal. making searching for referrals to give callers a lot easier. québécoise des centres d’intervention en Financial Statements dépendance (AQCID). • November 29th, 2019: Hélène Hamel collaborated in the Projet national des trajectoires DEVELOPING THE SPECIALIZED HELPLINES: CONFERENCES, 2 with Marianne Clavet, Université de Montréal. EVENTS AND TRAINING • February 2020: met with students from Cégep André-Laurendeau and presented the DHR and The addiction helplines team continued to weave relationships with key players from the fields GHR helplines for (suicide prevention week) of research and Health and Social Services in order to remain relevant, to maintain their know- Semaine de la prévention du suicide. how and stay on top of new practices or trends. GAMBLING: HELP AND REFERRAL STATISTICS 2019-2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 What is it? Means of ***For many years, we have noted a constant MESSAGE FROM THE PRESIDENT The Gambling: Help and Referral (GHR) rise in the number of calls to Gambling: Help and MESSAGE FROM helpline communication Referral (GHR) from people wanting to reach Loto- THE EXECUTIVE DIRECTOR Québec's customer service. BOARD OF DIRECTORS supports, informs and refers people worried The reason is simple: for several years now, Loto- AND THE CENTRE’S TEAM about their gambling habits, as well as, their Telephone calls Québec has put GHR’s number on most of their loved ones, towards local therapeutic and health *** STRATEGIC PLAN 5050 calls products with the goal of harm prevention related SPECIALIZED ADDICTION resources adapted to them. to gambling. Many people having noticed the HELPLINES The service is anonymous, free, confidential, 93,5% number, and wishing to contact Loto-Québec, bilingual and available 24/7 across Québec. ended up at GHR. E-mail For this 26th year of operations, there is no 290 e-mails Last year, we put a greeting message on the doubt that the team has worked with all their GHR helpline explaining who we are and guiding heart to reach these two goals: progress people towards Loto-Québec’s customer and change. service. At the beginning of the pandemic, Chat we adjusted the message to make it even 60 chats more straight forward. We can therefore see 1,1% reflected in the 2019-2020 numbers, the result of these efforts made to direct people towards The Centre’s Foundation the appropriate resource, either GHR or Loto- Financial Statements Québec. GAMBLING: HELP AND REFERRAL STATISTICS 2019-2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 MESSAGE FROM THE PRESIDENT Language Gamblers’ profile Who is calling? MESSAGE FROM THE EXECUTIVE DIRECTOR BOARD OF DIRECTORS French English AND THE CENTRE’S TEAM Men Women STRATEGIC PLAN 93,4% 6,6% SPECIALIZED ADDICTION 61% 39% 84,5% Gamblers HELPLINES
12,2% Loved ones
Targeted Nature of needs information 59.2% 3,3% Public private sector
The Centre’s Foundation
Financial Statements Outpatient Listening therapy and support 12.6% Related 12.9% requests and Support problems Inpatient groups 6.3% therapy 5.9% 3.1% GAMBLING: HELP AND REFERRAL STATISTICS 2019-2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20
MESSAGE FROM THE PRESIDENT Areas What our callers are playing?
MESSAGE FROM 0% 10% 20% 30% 40% 50% 60% THE EXECUTIVE DIRECTOR Poker Montréal 50.6% Electronic games BOARD OF DIRECTORS Other AND THE CENTRE’S TEAM Montérégie 13.2% 1,3% 1% Bingo 1% STRATEGIC PLAN Capitale-Nationale 8.9% Sports betting 1% SPECIALIZED ADDICTION Laurentides 5.1% HELPLINES 3% Laval 4.0% Outaouais 3.4% Lanaudière 3.1% Casino Mauricie 2.8% Saguenay-Lac-Saint-Jean 2.2% 12,6% Video lottery Estrie 2.0% terminals Centre-Du-Québec 1.3% 36,1% Chaudière-Appalaches 1.0% Lotteries The Centre’s Foundation Bas-Saint-Laurent 0.8% Financial Statements 16,7% Abitibi-Témiscamingue 0.6% Côte-Nord 0.4% Gaspésie-Îles-De-La-Madeleine 0.4% Internet Nord-Du-Québec 0.3% 27,3% GAMBLING: HELP AND REFERRAL
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 A new web site MESSAGE FROM THE PRESIDENT MESSAGE FROM and the arrival of chat! THE EXECUTIVE DIRECTOR BOARD OF DIRECTORS In March 2020, at the point of capping off our fiscal AND THE CENTRE’S TEAM year, and a few days before the health state of STRATEGIC PLAN emergency outbreak in Québec, we discreetly launched SPECIALIZED ADDICTION the new GHR web site. HELPLINES Modern design and navigation, domain name change for aidejeu.ca, but especially.... the launch of chat!
Our counselors can now respond to those who prefer this means of communication when asking for help. We logged 60 chats in one month with no promotion at all, in order to give our counselors the time to adapt to this new way of intervening and we are looking forward to presenting the The Centre’s Foundation numbers next year following a proper launch. INCREASE OF HAUSSE DE HAUSSE DE Financial Statements 29% 21% 17%
It is important to mention that visits to the GHR Number of Number of Number of web site have significantly increased since last year, visits (Sessions) users page views thanks to a solid strategy of referencing. on the site 105 074 187 204 125 569 GAMBLING: HELP AND REFERRAL CONFERENCE DAY: 25 YEARS CELEBRATED IN STYLE!
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 In honour of GHR’s 25 years, Communications MESSAGE FROM THE PRESIDENT the Foundation of the MESSAGE FROM Information and Referral THE EXECUTIVE DIRECTOR Centre of Greater Montréal GHR launched an innovative BOARD OF DIRECTORS communication campaign to reach AND THE CENTRE’S TEAM held a conference day: different gambler profiles. STRATEGIC PLAN «Internet Addiction, Here were the media placements SPECIALIZED ADDICTION for the past year: HELPLINES Are We Crying Wolf?» • Radio : The Beat, 98,5 FM, CHOM FM, and In Montréal at the Lion d’Or on May 7th, 2019. Énergie Montréal. About 50 key players from the health, addiction, social services and research sectors were • Advertising displays in the washrooms present. of gambling bars in the Greater Montréal Under the presidency of Dr. Houssine Dridi, Professor and Greater Québec City areas. and Director of the Unité de programme en éducation et • Digital advertising on XBOX consoles, pédagogie et du DESS en gestion de l'éducation of UQAM, it was the perfect opportunity to attend a conference on across Québec. screen addiction. • Web Google Display advertising campaign, Here is the agenda from that day. across Québec. The Centre’s Foundation • Advertising in many of the Province’s Financial Statements newspapers: Le Soleil, Le Nouvelliste Le Quotidien, Le Droit, La Tribune and La Voix de l’Est PODCAST : • August 27th, 2019: Hélène Hamel participated in • Online ad in The Gazette. the Podcast Cold Turkey by Alexandre Leclerc • Advertising displays in the bus shelters and presented the specialized helplines. and buses of Trois-Rivières, Saguenay, Bas- Saint-Laurent and Québec. TELECOUNSELING PROGRAMME STATISTICS 2019-2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 What is it? MESSAGE FROM THE PRESIDENT The TeleCounseling programme is provided This year, the MESSAGE FROM entirely over the telephone for the treatment statistics clearly THE EXECUTIVE DIRECTOR show that the Motivation ? BOARD OF DIRECTORS of excessive gamblers. programme is AND THE CENTRE’S TEAM being increasingly STRATEGIC PLAN An initial assessment interview followed by six, one-hour followed until its telephone appointments each, enables the counselors to completion. SPECIALIZED ADDICTION Relapse? HELPLINES work with participants on the following aspects: motivation, Triggers ? finances, erroneous beliefs, triggers, relapse prevention and learning retention.
Once the programme completed, the participants can benefit Finances ? from four follow-up calls at 1, 3, 6 and 12 months from the conclusion of the programme.
Following the nomination of Hélène Hamel as Director of the Specialized Helplines, Nancy Rocha who was a TeleCounseling Counselor and Instructor for many years, was named Manager of the TeleCounseling Programme. Over the past fiscal year, she has The Centre’s Foundation added three new counselors for the participants with emphasis on The TeleCounseling counselors handled 178 files. Financial Statements developing and promoting the programme. This number includes new registrations, as well as, the files of participants who completed the programme in addition to the 4 th During this 8 year of operations, various partners in the health and follow-ups, for a total of one year and two months of therapy. social services sector had the opportunity to know this programme and many steps were taken to facilitate the enrollment of gamblers 1. Number of enrollments: 110 and accentuate their efforts. All will be launched in 2020-2021 and 2. Number of files closed: 104 revealed in next year's Annual Report! 3. Number of files handles: 178 TELECOUNSELING PROGRAMME STATISTICS 2019-2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 Participants Education Areas MESSAGE FROM THE PRESIDENT
Profile 0% 10% 20% 30% MESSAGE FROM Elementary 9% THE EXECUTIVE DIRECTOR Men Women Montérégie 22,3% BOARD OF DIRECTORS High school 46% Capitale-Nationale 18,4% AND THE CENTRE’S TEAM 52% 48% Montréal 17,5% STRATEGIC PLAN College (Cegep) 24% SPECIALIZED ADDICTION Bachelor’s degree 20% Outaouais 7,8% HELPLINES Doctorate 1% Lanaudière 6,8% Laurentides 4,9% Saguenay-Lac-Saint-Jean 4,9% Centre-Du-Québec 3,9% Age groups Estrie 3,9% Bas-Saint-Laurent 2,9% 50-59 Laval 2,9% years old 30-39 Abitibi-Témiscamingue 1,9% years old 18% The Centre’s Foundation Côte-Nord 1,9% Financial Statements 29% 40-49 years old 17%
18-29 years old 60-69 years old 16% 70+ 17% 3% TELECOUNSELING PROGRAMME
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 Promoting the MESSAGE FROM THE PRESIDENT MESSAGE FROM TeleCounseling programme THE EXECUTIVE DIRECTOR In order to make the TeleCounseling Programme for Excessive BOARD OF DIRECTORS AND THE CENTRE’S TEAM Gamblers known, advertising was made in several of the province's newspapers: Le Soleil, Le Nouvelliste, Le Quotidien, Le Droit, La STRATEGIC PLAN Tribune et La Voix de l’Est, as well as, online in The Gazette. SPECIALIZED ADDICTION HELPLINES A Facebook campaign was also launched to promote the programme.
The Centre’s Foundation Financial Statements DRUGS: HELP AND REFERRAL STATISTICS 2019-2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 What is it? Nature of needs MESSAGE FROM THE PRESIDENT The Drugs: Help and Referral (DHR) MESSAGE FROM Helpline 43,1% THE EXECUTIVE DIRECTOR supports, informs and refers people worried about BOARD OF DIRECTORS 16,4% AND THE CENTRE’S TEAM their use of alcohol, drugs or medication, as well 13,8% 11,6% STRATEGIC PLAN as, their loved ones towards local therapeutic 3,3% 4,3% 7,4% SPECIALIZED ADDICTION resources able to give them the help they need. HELPLINES The service is anonymous, free, confidential, bilingual and available 24/7 across Québec. The relevance of DHR now in its 27th year of operations is apparent in the following statistics. Listening Medical Support Targeted Inpatient Outpatient Related Mirroring the GHR helpline, we will initiate, in and support detoxification groups information therapy therapy requests and 2020-2021, a series of actions to upgrade our problems communications with the callers and diversify our promotional activities. We are looking forward to showing you next year! Who is calling? Substance users' profile The Centre’s Foundation Financial Statements Men Women Substance users Public private 69% sector 53% 47% 6% 17 587 calls, an increase Loved ones of 0,8% from last year. 24% DRUGS: HELP AND REFERRAL STATISTICS 2019-2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20
MESSAGE FROM THE PRESIDENT Areas
MESSAGE FROM 0% 10% 20% 30% 40% 50% THE EXECUTIVE DIRECTOR Montréal 49,9% BOARD OF DIRECTORS AND THE CENTRE’S TEAM Montérégie 14,4% STRATEGIC PLAN Capitale-Nationale 6,8% SPECIALIZED ADDICTION Laurentides 6,3% HELPLINES Lanaudière 4,2% Laval 3,5% Estrie 3,1% Outaouais 2,4% Mauricie 2,0% Centre-Du-Québec 1,8% Chaudière-Appalaches 1,7% Abitibi-Témiscamingue 1,3% The Centre’s Foundation Bas-Saint-Laurent 1,0% Financial Statements Saguenay-Lac-Saint-Jean 0,8% Côte-Nord 0,4% Number of Number of Number of Gaspésie-Îles-De-La-Madeleine 0,3% visits (Sessions) users page views on the site Nord-Du-Québec 0,1% 63 920 69 346 22 626 DRUGS: HELP AND REFERRAL STATISTICS 2019-2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 A partnership with Communications MESSAGE FROM THE PRESIDENT MESSAGE FROM AQCID for a new THE EXECUTIVE DIRECTOR DHR launched an innovative BOARD OF DIRECTORS web site – United we stand. communication campaign to reach AND THE CENTRE’S TEAM different substance user profiles. STRATEGIC PLAN Here were the media placements for the SPECIALIZED ADDICTION past year: HELPLINES • Gay Globe Magazine; • Advertising in many of the AQCID's (Association québécoise des centres Province’s newspapers: Le Soleil, d’intervention en dépendance) mandate was to produce Le Nouvelliste, Le Quotidien, Le Droit, and publish national communication tools on overdose La Tribune and La Voix de l’Est; prevention for the 2018-2020 National Strategy in preventing opiate overdoses. • Online ad in The Gazette; Guided by the Health and Social Services Minister, • Advertising displays in the bus AQCID forged a partnership with DHR to develop a joint shelters and buses of Trois-Rivières, website and an interactive map cataloguing the resources Saguenay, Bas Saint-Laurent and The Centre’s Foundation in addiction covering harm reduction, prevention and Québec. Financial Statements treatment, as well as, a discussion forum (chat) bridging users and DHR counselors. The new site called «Trouve ton Centre» (Find your Centre) will be active during DHR’s 2020-2021 fiscal year. Many promotional activities enabled and encouraged substance users and their loved ones to seek help. 211 GREATER MONTRÉAL A STRUCTURING YEAR
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 What is it? The 211 service is: MESSAGE FROM THE PRESIDENT MESSAGE FROM THE EXECUTIVE DIRECTOR A telephone line A website Beacon for BOARD OF DIRECTORS AND THE CENTRE’S TEAM with an easy-to-remember 211qc.ca also makes governments and STRATEGIC PLAN 2-1-1 3-digit number, 2-1-1, that available the database decision-makers SPECIALIZED ADDICTION provides information and of more than 5 000 HELPLINES referrals to citizens towards organizations along for them to analyze call more than 5 000 socio- with highly accurate statistics and web site traffic, community organizations descriptive files, and thus be able to follow the in the Greater Montréal area. updated annually. progress of social needs and pin-point missing resources to respond to them. Available 7 days per week, from 8 am to 6 pm. The service is free, confidential, bilingual and available in 200 languages thanks to an interpretation service.
A huge thank you to We also wish to thank the
nd our valuable partners, MRC de Vaudreuil-Soulanges, The Centre’s Foundation The 2 year of operations for 211 Greater the Communauté MRC des Jardins-de-Napierville Financial Statements Montréal was an opportunity for tweaking métropolitaine de and the the service according to different projects Montréal, Centraide of MRC de l'Assomption for and mandates, whether they were one time Greater Montreal and their financial support, enabling or recurring, strengthening bonds with CMM the Québec Government the deployment of 211 in their for their support, MRC as a whole. elected officials, as much as with organizations, indeed financial, but expanding work teams to respond to evolving also strategic, enabling demands and improving the process to ensure 211 to continue its team efficiency. development in the best of conditions. 211 GREATER MONTRÉAL STATISTICS 2019-2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20
MESSAGE FROM THE PRESIDENT Statistics MESSAGE FROM THE EXECUTIVE DIRECTOR BOARD OF DIRECTORS Number of requests AND THE CENTRE’S TEAM 40 473 (calls, e-mails) +14% STRATEGIC PLAN SPECIALIZED ADDICTION Number of referrals HELPLINES 103 897
Distinct organizations referred by 211 3 925
The Centre’s Foundation INCREASE OF INCREASE OF INCREASE OF Financial Statements 29% 31% 21%
WEB Number of Number Number of visits (Sessions) of users page views on the site 427 179 1 466 267 573 659 211 GREATER MONTRÉAL STATISTICS 2019-2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 Profile Language Age groups MESSAGE FROM THE PRESIDENT MESSAGE FROM THE EXECUTIVE DIRECTOR Men Women French 87% Average 0-19 years old 3% BOARD OF DIRECTORS wait time 20-29 years old 9% AND THE CENTRE’S TEAM 35% 65% English 13% 53 sec. 30-39 years old 15% STRATEGIC PLAN 40-49 years old 15% Average length SPECIALIZED ADDICTION 50-59 years old 18% HELPLINES of calls 60-69 years old 19% 5 mins, 20 sec. 70+ 21%
Nature of needs
19% 15% 12% 10% 8% 8% 6% 6% The Centre’s Foundation 5% 4% 3% Financial Statements 2% 2% 2%
Volunteering Housing Food Personal, Justice, Mental Information Health Employment Government Material Sports and Transportation Education and donations family and consumption health and and referrals and income agencies, assistance recreation community and public addiction development support safety and associations 211 GREATER MONTRÉAL HIGHLIGHTS
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 211 assisted thevictims of Committees MESSAGE FROM THE PRESIDENT Sainte-Marthe-sur-le-Lac Resuming the Funding Committee. Created in 2018, the committee met again this MESSAGE FROM The year 2019-2020 began action packed with THE EXECUTIVE DIRECTOR Creating an advisory Committee. year to implement a strategy for short medium- the tragic floods in the spring of 2019. Citizens BOARD OF DIRECTORS Concerted efforts and a shared vision are and long-term financial development for the AND THE CENTRE’S TEAM of that area were already calling 211 and when essential to the success of 211 and that is why Centre’s services. Thank you to Pierrette Gagné, a dike gave way in Sainte-Marthe-sur-le-Lac, STRATEGIC PLAN we have implemented an advisory committee, Executive Director, Valérie Dubreuil, Director of the City directed citizens in distress to 211 for SPECIALIZED ADDICTION grouping key players from community and Communications and Development for Dans la HELPLINES all social needs. This occasion enabled the municipal sectors, from Centraide of Greater rue, Michel Lefèvre, Volunteer, Pierre Emmanuel team to validate its ability to quickly adapt to an Montreal and the Communauté métropolitaine de Paradis, Economist and President of AppEco, emergency situation by answering hundreds of Montréal (CMM), in order to target the needs of Alain Barsalou, Director of Administration and calls over just a few days. That was the month we each and increase collaborations to continuously Finances and Lucie Kechichian, Director of registered the most calls in 2019. better help people most vulnerable. Successful Communications and Community Relations, for projects were born from these meetings, notably their reflections and concern over the Centre’s Collaboration with the City with the Cities of Longueuil and Laval. sustainability. of Montréal Here is the list of member organizations: the City Communications and The value of 211’s data is interesting to many of Repentigny, Association Panda Thérèse-de- Regulations Committee. municipalities and our team wishes to bolster Blainville and Laurentides, Concertation Table In the middle of the Strategic Plan, a The Centre’s Foundation these collaborations, in order to continue to for Seniors of the Island of Montréal, the City of communication committee was implemented to Financial Statements provide and develop a quality social safety net for Laval, the City of Montréal, Maison du Père, West lay the foundation for a communications plan. It citizens. Thus, the City of Montréal asked 211 to Island Community Resource Centre, Moisson includes three members of the Board of Directors, create a shared portal for organizations’ data and Montréal, the City of Longueuil, Volunteer Mr. Hugo Morissette, Mrs. Valérie Dubreuil and identified social needs in Montréal. Bureau of Boucherville, Centre prénatal et jeunes Mrs. Marie-Claude Elie, as well as, the Executive familles, Centraide of Greater Montreal and the Director and Director of Communications. The Communauté métropolitaine de Montréal. regulations committee also continued its work thanks to the involvement of Me Louis-Philippe Bourgeois, CRIA, Mr. Yves Millette, Administrator, and Mr. Jacques Lemieux, Secretary. 211 GREATER MONTRÉAL
ANNUAL REPORT 2019 COLLABORATION, TRAINING, CONCERTATION APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 Pierrette Gagné receives the Solidaires Award TRAINING ACTIVITIES GIVEN THE CENTRE IS A MEMBER OF: MESSAGE FROM THE PRESIDENT by organizations to our team: • Alliance of Information and Referral Systems (AIRS) MESSAGE FROM for Leadership • Association des intervenants en dépendance THE EXECUTIVE DIRECTOR • 311 On February 5th, 2020, Centraide of Greater • Groupe de recherche et d’intervention sociale du Québec (AIDQ) BOARD OF DIRECTORS de Montréal (GRIS) • Association pour la santé publique du Québec AND THE CENTRE’S TEAM Montreal marked the important contributions of socio-community organizations and companies • Commission des services juridiques (Legal aid) • Association québécoise de gérontologie STRATEGIC PLAN committed to the fight against poverty and social • Suicide Action Montréal • Montréal Volunteer Bureau • Inform Canada and member of Inform Canada’s Board SPECIALIZED ADDICTION exclusion by awarding the Prix Solidaires. It is • Promotion intégration en milieu ouvert (PIMO) HELPLINES • Drugs / Gambling: Help and Referral of Directors with great pride that Pierrette Gagné, Executive • Support for elder abuse • Regroupement des organismes humanitaires communautaires Director of the Information and Referral Centre • Director of Youth Protection (DYP) pour les mesures d’urgence à Montréal (ROHCMUM) and member of their Board of Directors of Greater Montréal, received the Prix Solidaires • SOS Violence Conjugale • Réseau québécois des lignes de soutien for Leadership for her major role in implementing • Chabad Lifeline sociocommunautaires pour les proches aidants the 211 service in the Greater Montréal area. TRAINING ACTIVITIES ATTENDED d’aînés par L’Appui National by our team: • 211 Canada Leaders Table Read the press release here. • Intervention in emergency and crisis situations. • Chinese Family Service of Greater Montréal • Vieillir en bonne santé mentale, given by the Canadian Mental • Canadian Society of Association Executives (CSAE) Here is a video made by Centraide Health Association. • Concertation Table of aînés de l’île de Montréal (TCAÎM) • Rendez-vous des aînés during Elder Abuse Awareness week. • Concertation Table of organismes au service des personnes • Enjeux et pratiques en itinérance at Université de Montréal. réfugiées et immigrantes (TCRI) The Centre’s Foundation • Concertation Table of la faim et le développement social du Montréal métropolitain Financial Statements Participation in Annual General Assemblies, attendance at concertation tables • Participation in the Annual General Assemblies of Call transfer agreement the Regroupement des organismes humanitaires et communautaires pour les mesures d’urgence à Montréal • Suicide Action Montréal (ROHCMUM), the Canadian Mental Health Association, • Soutien aux aînés victimes d’abus the Table de concertation des aînés de l’Île de Montréal (TCAÎM), Table de concertation des organismes au service des personnes réfugiées et immigrantes (TCRI), and the Association de gérontologie. • Conference on the housing shortage in 2019 in Montréal with 311, the Office municipal d’habitation de Montréal (OMHM) and the Commissaire à l’itinérance. 211 GREATER MONTRÉAL COVID19: THE UNINVITED GUEST OF 2020
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 The world was shaken by the arrival of a new • Implementing an IP telephone system in just a • Targeted communications with elected officials virus and Québec was no different when a state few days. Already foreseen in the 2019-2021 of the CMM to incite them to promote 211 to MESSAGE FROM THE PRESIDENT of health emergency was declared on March 13th, Strategic Plan, the migration of our telephones their citizens. MESSAGE FROM 2020. Since the 9th of March, our counselors to an IP telephone system was quickly deployed THE EXECUTIVE DIRECTOR noted an increase in calls which ended up at the beginning of the COVID19 crisis in March BOARD OF DIRECTORS quadrupling compared to the same dates 2020, thus enabling our counselors to efficiently DES SERVICES AND THE CENTRE’S TEAM À VOTRE in previous years, with a spike on the week and safely work from home. Thank you to the DISPOSITION AV IS CITOYENS STRATEGIC PLAN Centre d’action bénévole of March 23d at 2 229 calls. Thanks to the Communauté métropolitaine de Montréal for IMPORTANT de Boucherville (CABB) Service de jumelage familles-gardiens, recherche de bénévoles, services d’aide et alimentaires SPECIALIZED ADDICTION quick adoption of a crisis management strategy, granting us 200 000$ in emergency funds cabboucherville.ca / 450 650-1286 COVID-19 211 Grand Montréal HELPLINES Répertoire de ressources communautaires pour obtenir de l’aide Pour suivre l’évolution de la situation, the flexibility of the organization and actions and on March 31st so that we may purchase 211qc.ca / 2-1-1 consultez régulièrement notre site Web. Centre intégré de santé et de services boucherville.ca/coronavirus sociaux de la Montérégie-Est (CISSSME) collaborations made with municipalities and other equipment to work from home and hire Vous y trouverez des informations importantes Embauche temporaire de personnel concernant les mesures prises par notre municipalité et les capsules vidéo du maire. recrutementcisssme.com 450 778-5959, poste 13215 organizations, 211 was able to deal with first additional personnel. LES SERVICES ESSENTIELS Gouvernement du Québec SONT MAINTENUS Mesures gouvernementales 911, service des incendies, service de police, et suivi de la situation two weeks of the crisis with verve, despite the collectes des matières résiduelles, quebec.ca/coronavirus / 450 644-4545 fuites et refoulements, voirie, • Hiring 4 new counselors and welcoming direction du greffe, des communications, etc. NOUS DEMEURONS À VOTRE SERVICE ENTREPRISES urgency and many uncertainties. Développement économique 450 449-8100 Longueuil (DEL) 5 counselors lent to us by Centraide’s [email protected] Programmes d’aide pour les PME delagglo.ca / 450 645-2335 Je passe partout organization and by the Suivez-nous également : Association des gens d’affaires de Boucherville (AGAB) Répertoire des commerces ouverts JOURNAL City of Montréal’s 311 lines as reinforcements. Fil d’actualités pour les entreprises MÉTRO agab.net / 450 655-9551 211 line: • Updating our database: as soon as March 14th, calls for food we started contacting organizations to ask assistance them about any changes in their schedule • The City of Montréal asked seniors 70 and The Centre’s Foundation are through the roof and services, in order to refer citizens towards over to contact 211 for any social need. Amid Financial Statements resources that were available. We prioritized a stressful context, our counselors showed emergency help services: food banks, shelters, unfailing support to the callers, taking on a role etc. JOURNAL of comfort, well beyond their information and DE MONTRÉAL referral role. 211 Line: number of • We presented our service to the media, calls doubled especially our role during the crisis, almost daily since Saturday during those 2 weeks, with a dozen interviews and numerous mentions. 211 GREATER MONTRÉAL INCREASED COLLABORATION WITH SOCIO-COMMUNITY ORGANIZATIONS ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 A 211 TOUR! MESSAGE FROM THE PRESIDENT Kiosks and fairs: meeting with citizens MESSAGE FROM You wish to have a meeting on the web or in person? THE EXECUTIVE DIRECTOR Our dynamic 211 team participated in near a dozen fairs: the salon de We are also interested in learning more about your organization! BOARD OF DIRECTORS l’insertion et de l’intégration professionnelle (SIIP), salon des aînés de AND THE CENTRE’S TEAM Contact: [email protected] Laval, the salon de l’immigration… We also held kiosks in certain CIUSSS, STRATEGIC PLAN at the Douglas Hospital, and several Cegeps…Many events planned SPECIALIZED ADDICTION In the fall of 2019, the 211 team sent out invitations to almost 5 000 Greater for March 2020 had to be canceled. HELPLINES Montréal organizations suggesting to meet them with the goal of better understanding their mission and getting a better handle on their needs while presenting the 211 service. Dozens of meetings took place, namely with: Besoin d’un Corporation de Développement Communautaire Rosemont, the Centre de coup de pouce? soutien en santé mentale de Montérégie, the Association pulmonaire du Appelez le Votre ressource pour accéder à plus de Québec... 5 000 organismes 2-1-1 dans le Grand Montréal ! 211qc.ca Mailing promotional material POUR LA MRC DES JARDINS-DE-NAPIERVILLE. GRATUIT ET CONFIDENTIEL • 7 J / 7 • 8 H @ 18 H
We sent out promotional material to dozens of organizations and GÉRÉ PAR : PARTENAIRES : Soutien aux familles, aînés et nouveaux arrivants municipalities that requested it. We are equipped with various promotional Groupes de soutien • Défense des droits objects and numerous communications tools such as, pamphlets, book Aide alimentaire et matérielle
The Centre’s Foundation marks, magnets... 211 is displayed everywhere! 211 famille uart de page ebdos.indd 3 2 2 - -2 3:1 Financial Statements 211 GREATER MONTRÉAL
ANNUAL REPORT 2019 Communications: APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 a busy year! MESSAGE FROM THE PRESIDENT MESSAGE FROM THE EXECUTIVE DIRECTOR Year-round visibility The web and social media BOARD OF DIRECTORS AND THE CENTRE’S TEAM 211 was present in specialized media in order to specifically • In December 2019, we had almost 700 new subscribers on reach certain clientele such as seniors (annual campaign in Facebook. We were also active on the other platforms and STRATEGIC PLAN launched an Instagram account. the Bel Âge Plus) and anglophones (annual campaign in the SPECIALIZED ADDICTION • We manage a Google Ads account to improve traffic on 211qc.ca. HELPLINES Senior Times). • We developed a content strategy in order to publish articles aiming at A vast campaign! equipping citizens with the different resources at their disposal. For example, here is a text on Maisons de la famille. For the first time, 211 Greater Montréal invested in a vast media-mix to reach as many citizens as possible, francophone and anglophone. • To better reach citizens fond of videos, we also began sharing our data • Radio: a message was broadcast from November to December on on social platforms. Here is a clip broadcast during the National Mental 98,5 FM and Rythme FM, as well as, The Beat and CJAD on Health week, which got more than 4 000 views on Facebook. the English side. • Poster ads: 211 took buses and bus shelters by storm in the North Shore in the spring and South Shore in the fall. • Newspapers: in November, December, as well as, February 2020, Besoin de The Centre’s Foundation an advertising campaign was deployed in the weeklies of municipalities served by 211. All elected officials concerned were notified via letter soutien ? Financial Statements about the campaign in their local newspapers. Appelez le • TV: a first TV campaign for 211 2-1-1 was broadcast in February Votre ressource pour accéder à 6 000 organismes socio-communautaires dans le Grand Montréal ! and March 2020 on Aide au logement, soutien à domicile, ICI Radio-Canada! centres de loisirs, répits pour proches aidants…
GRATUIT. CONFIDENTIEL. 211qc.ca 7/7 JOURS 8 H @ 18 H
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211 - e bel age plus 3. x3. po.indd 1 2 2 - 1-21 11: 6 A THE INFORMATION AND REFERRAL CENTRE OF GREATER MONTRÉAL’S FOUNDATION
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 The Information and Referral Centre of Greater Montréal's Foundation is a Thank you as well to the members of the Information MESSAGE FROM THE PRESIDENT great ally. Its members have been often offering their unconditional support and Referral Centre of Greater Montréal's Corporation: to the Centre for many years now and have never hesitated in sharing their MESSAGE FROM Mrs. Ginette Bardou, GESTION G. BARDOU INC. THE EXECUTIVE DIRECTOR expertise to support certain projects. Mrs. Lorraine Bilocq Lebeau, Administrator BOARD OF DIRECTORS Mr. Jean Claude Boisvert, Consultant for the administration of social programmes AND THE CENTRE’S TEAM The Foundation is the owner and manager of the building situated at 3155 Dr. Guy Bonenfant, Administrator STRATEGIC PLAN rue Hochelaga, home of the Centre and where many other non-profit Mr. Michel Bourque, PH.D., Administrator SPECIALIZED ADDICTION organizations are tenants. Mr. Denis Couture, CPA, CGA, Administrator HELPLINES Mr. Gilles Daigneault, Administrator Within its yearly activities, the Foundation organized a Conference Day: Mgr. Louis Dicaire, Auxiliary Bishop Internet Addiction: are we crying wolf? Mr. Guy Dubreuil, arch., Administrator Mrs. Hélène Gauthier-Roy, B. arch, Architect Thank you to the members of the Foundation’s Board of Honourable Bernard Grenier, SHCURMAN LONGO et GRENIER Directors who ensure the continuation of the Centre’s activities: Mr. Alex Harper, President, PUBLICATIONS ANCHOR-HARPER INC. Mr. André Meloche, President Mr. Clément Janelle, Administrator Me Marie-Claude Jarry, DUNTON RAINVILLE SENC Mr. Pierre Emmanuel Paradis, Treasurer Mr. Pierre Y. Langlois, Administrator Mrs. Pierrette Gagné, Secretary Me Marc A. Leduc, B.Comm., LL.B., Lawyer Me Stéphanie Rainville, CPA Mr. André Marsan, President, Sigma Alpha Capital The Centre’s Foundation Mrs. Rollande Montsion, Administrator Financial Statements Me Louis-Philippe Bourgeois, CRIA Mrs. Marie Normandeau, Administrator Mrs. Martine Tremblay Dr. J.-Robert Ouimet, C.M., C.Q., M.B.A., Ph. D., Board President and Chief Executive Officer, HOLDING O.C.B. Inc. Et OUIMET – TOMASSO Inc. Mr. Yves Millette Mr. Luc Provost, Administrator Me Claude Quidoz, QUIDOZ, TREMBLAY, LAFLEUR, AVOCATS Me Jean-Jacques Rainville, DUNTON RAINVILLE S.E.N.C.R.L. Mr. Claude Roy, Administrator Mr. Tony Shorgan, Administrator Mr. John Topp, Administrator A TRIBUTE TO LORRAINE BILOCQ-LEBEAU
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20 Her commitment to the Centre and to those who MESSAGE FROM THE PRESIDENT A LIFELONG PROJECT worked for her never wavered. She was a member of MESSAGE FROM the IRCGM’s Foundation Board of Directors until the THE EXECUTIVE DIRECTOR The Information and Referral Centre of Greater end, still motivated by her vision of the Centre’s future. BOARD OF DIRECTORS Montréal remained a lifelong project for Lorraine AND THE CENTRE’S TEAM Bilocq-Lebeau. At 19 years old, armed with diplomas During the years Lorraine Bilocq-Lebeau was at the STRATEGIC PLAN in Social Assistance and Library Technician, she helm of the organization, she succeeded, against the began her career at the Centre as Documentation SPECIALIZED ADDICTION odds, in making sure IRCGM was always able to fulfill HELPLINES Manager, a position tailor-made for her, with the its mission of helping through information. It could be mandate of establishing this service. said that she had the capabilities of being both leader and hard worker. The Centre’s history can attest to her She then became Executive Director in 1989, perfect path of hitting such targets as diversification a position she held until 2013. Her determination of activities and financial consolidation. Today, the and disciplined managerial style coupled with her strong foundations on which the next person can rely commitment and dedication to the Centre allowed on, have paved the way for the execution of great her to reach her goals and help the Centre move projects. Mrs Lorraine Bilocq Lebeau forward during a time marked by significant social and Lorraine, accept our gratitude for all you have Employee at the Information and economical upheavals. She weathered many storms accomplished for the Centre. Thank-you from Referral Center of Greater Montreal during which the Centre’s survival was in peril all the for 41 years including 24 years the bottom of our hearts! while meeting demanding challenges in order for as the Executive Director. IRCGM to play a key role in the socio-community field. Me Louis-Philippe Bourgeois, CRIA, President of the The Centre’s Foundation Information and Referral Centre of Greater Montréal’s Financial Statements Under her leadership, she laid the foundation for Board of Directors. financial diversification, whether it was developing specialized helplines in addiction, the Referral Helpline for Seniors or launching the TeleCounseling for Excessive Gamblers pilot project. She led the Centre towards financial stability thanks to the implementation of these new services, but also thanks to the IRCGM’s Foundation acquiring a building, which constitutes to this day a key element in the Centre’s sustainability. FINANCIAL STATEMENTS
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20
MESSAGE FROM THE PRESIDENT MESSAGE FROM THE EXECUTIVE DIRECTOR BOARD OF DIRECTORS AND THE CENTRE’S TEAM STRATEGIC PLAN SPECIALIZED ADDICTION HELPLINES
The Centre’s Foundation Financial Statements FINANCIAL STATEMENTS
ANNUAL REPORT 2019 APRIL 1ST, 2019 TO MARCH 31ST, 2020 20
MESSAGE FROM THE PRESIDENT MESSAGE FROM THE EXECUTIVE DIRECTOR BOARD OF DIRECTORS AND THE CENTRE’S TEAM STRATEGIC PLAN SPECIALIZED ADDICTION HELPLINES
The Centre’s Foundation Financial Statements