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Eg Magazine 01.Pdf NO. NO. 01, 2012 01, 2012 eg ENVIRONMENTAL GRAPHICS MAGAZINE eg ENVIRONMENTAL GRAPHICS MAGAZINE WWW.SEGD.ORG SUMMER OF ’68 ALL HAIL EAMES DOWN TO BUSINESS, REMEMBERING LANCE WYMAN’S OLYMPIC GOLD AJAX! WORDS DOWN UNDER G24128Brooklyn.inddG24128Brooklyn.inddG24128Brooklyn.indd 7 7 7 5/8/125/8/125/8/12 6:23 6:23 PM 6:23 PM PM G24128Brooklyn.indd 7 5/8/12 6:23 PM G26296_Covers.indd 2 Society for Environmental Graphic Design The global community of people working at the intersection of communication design and the built environment SEGD BOARD OF DIRECTORS President Amy Lukas, Infinite Scale, Salt Lake City Senior Vice President Jill Ayers, Design360, New York Vice President Edwin Hofmann, Limited Brands, New York Treasurer Gary Stemler, Archetype, Eagan, Minn. Patrick Angelel, CREO Industrial Arts, Everett, Wash. Gary Anzalone (Ex Officio), Precision Signs, Amityville, N.Y. Sander Baumann, designworkplan, Amsterdam Steve Bayer, Daktronics, Brookings, S.D. Jennifer Bressler, Hunt Design, Pasadena, Calif. Teresa Cox, APCO Graphics, Atlanta Peter Dixon, Prophet, New York Oscar Fernández (Ex Officio), University of Cincinnati, Cincinnati Moira Gemmill (Ex Officio), V&A Museum, London Sue Gould, Lebowitz | Gould | Design, New York Lonny Israel, Skidmore, Owings & Merrill, San Francisco Cybelle Jones, Gallagher & Associates, Bethesda, Silver Spring, Md. Jessica W. London, CEO, SEGD, New York John Lutz, Selbert Perkins Design, Chicago Wayne McCutcheon (Past President), Entro Communications, Toronto Dan Moalli, Design and Production, Lorton, Va. Steven Stamper (Ex Officio), fd2s, Austin, Texas Tucker Trotter, Dimensional Innovations, Overland Park, Kan. Mark VanderKlipp, Corbin Design, Traverse City, Mich. Julie Vogel, Kate Keating Associates, San Francisco Leslie Wolke, Leslie Wolke Consulting, Austin, Texas Alexandra Wood, Holmes Wood, London Joe Zenas, Thinkwell, Burbank, Calif. SEGD CHAPTER CHAIRS Atlanta Lynne Bernhardt, [email protected] Stephen Carlin, [email protected] Boston Michele Phelan, [email protected] Amy Files, [email protected] Brisbane, Australia Jack Bryce, [email protected] Charlotte, NC Kevin Kern, [email protected] Scott Muller, [email protected] Chicago Maggie Allen, [email protected] Adam Cook, [email protected] Cincinnati Jeff Waggoner, [email protected] Cleveland Cathy Fromet, [email protected] Dallas Heather Chandler, [email protected] Denver George Lim, [email protected] Jon Mischke, [email protected] Edinburgh Lucy Richards, [email protected] Houston Duane Farthing, [email protected] Kansas City Rick Smith, [email protected] Minneapolis Adam Halverson, [email protected] Montreal Michael Clarizio, [email protected] New York Gary Anzalone, [email protected] Norman, Oklahoma Justin Molloy, [email protected] Philadelphia John Bosio, [email protected] Barbara Schwarzenbach, [email protected] San Francisco Sarah Katsikas, [email protected] Lauren Kelly, [email protected] Seattle Cynthia Hall, [email protected] Toronto Andrew Kuzyk, [email protected] Vancouver Danielle Lindsay-Chung, [email protected] Daniela Pilossof, [email protected] 2 — eg magazine G26296eg_Iss1.indd 2 Publisher Jessica W. London Editor-in-Chief Pat Matson Knapp [email protected] Executive Editor Ann Makowski Founding Editor Leslie Gallery Dilworth Design Shape Holmes Wood, London Contributors Wayne William Creative, Louis Brill, Shifting Deborah Dietsch, Juanita Dugdale, Sue Gould, Wayne Hunt, Jenny Reising, Ronald Shakespear, Jen Volland Back in 2002, when it was proposed that SEGD become a magazine publisher, the idea seemed daunting. Executive and Editorial Offices Yet finally, after much discussion by the SEGD Board 1000 Vermont Ave., NW Suite 400 of Directors (who took their roles as stewards of SEGD’s Washington, D.C. 20005 202.638.5555 resources very seriously), SEGD took the plunge, agreeing www.segd.org to fund a magazine start-up on the promise that it would somehow, sometime down the line, pay for itself. Advertising Sales Almost 10 years and 36 issues later, the magazine Sara Naegelin has long since proven a good investment. It is paying for 512.524.2596 itself, it has garnered multiple awards for design, editorial, [email protected] and printing quality, and it is still consistently ranked the Editorial, Subscriptions, number-one benefit of SEGD membership. Reprints, Back Issues After a decade of only iterative design changes, 202.638.5555 we thought it was high time to reimagine segdDESIGN. [email protected] A year ago, the talented design team at Holmes Wood (London) began working with us on the redesign. eg magazine is the international journal of the Society for Environmental Graphic Our goal was to create a fresh, exciting, and energetic Design. Opinions expressed editorially new package for the excellent content you’ve come to and by contributors are not necessarily expect. We love the look and feel that Holmes Wood those of SEGD. Advertisements appearing created, and best of all—due to some very clever design— in eg magazine do not constitute or imply the way it will shape shift for you with each issue. On the cover: Lance Wyman’s iconic, Op Art-inspired logo endorsement by SEGD or eg magazine. And about the new name. After years of exhaustively Material in this magazine is copyrighted. for the 1968 Olympic Games Photocopying for academic purposes is studying potential names, simplicity won out and in Mexico City was translated permissible, with appropriate credit. we selected eg. It stands for environmental graphics, into a labyrinthine 3D exhibit eg magazine is published four times a year of course, but it is also a graphically compelling, for the 1968 Milan Triennale. by SEGD Services Corp. Periodical postage contemporized version of the Latin e.g. (example given). Design: Lance Wyman and paid at York, Penn., USA, and additional Because that’s just what the magazine does: shows the Eduardo Terrazas. mailing offices. environmental graphics community, allied design See story, page 20 Subscriptions: US $200/year, Canada and disciplines, clients, and the world great examples International $275/year. Send US funds of work in our field. to eg magazine, 1000 Vermont Ave. NW, We hope you’ll enjoy exploring the new eg magazine, Suite 400, Washington, DC 20005. and continue to draw inspiration from it. We think it To charge your order, call 202.638.5555. does SEGD and the discipline of environmental graphic design proud. Postmaster: Send address changes to eg magazine, 1000 Vermont Ave. NW, Suite 400, Washington, DC 20005. Jessica W. London Pat Matson Knapp CEO/Publisher Editor in Chief © 2012 eg magazine SSN: 1551-4595 eg magazine — 3 G26296eg_Iss1.indd 3 5/16/12 3:22 PM CONTENTS 1 UP FRONT ( 10—13 ) Found A pop-up hair salon, a new-age donor wall, and the streets of Belfast ( 14—15 ) Review Chermayeff & Geismar’s Identify, Design by Nature, and the latest from Pentagram ( 16—17 ) Out There Perch interactive table, Duplex ADA signage, and Transit chairs 4 — eg magazine 2 FEATURES 3 INSPIRATION ( 20—27 ) ( 56—61 ) Summer of ’68 Playing with Fire Remembering Lance Wyman’s Burning Man: community, art, Olympic Gold and anarchy ( 30—35 ) ( 63 ) All Hail Ajax! Workspace A new experience museum for RTKL’s sustainable office, a mighty soccer franchise Miami style ( 38—43 ) ( 64—67 ) Eames Words Sketchbook Deborah Sussman and Andrew The drawings of Ronald Shakespear Byrom’s homage to the Eameses and Wayne Hunt ( 44—51 ) ( 70 ) Down to Business, Up Close Paul Mijksenaar on Down Under wayfinding and apps Forward-thinking corporate environments, Aussie style eg magazine — 5 G26296eg_Iss1.indd 5 5/16/12 3:22 PM 2012 eg SPONSORS Our sincere thanks to these companies for their support AND PATRONS of eg magazine. Specify Matthews Lead Sponsors Patrons Gallagher & Associates C&G Partners Infinite Scale ex;it Pentagram Kate Keating Associates Paint Systems for Ralph Appelbaum Associates Sponsors For information APCO Graphics about sponsorship, Ultimate Color, Cloud Gehshan Associates contact [email protected] Hunt Design Durability and THANK YOU TO OUR Protection 2012 SEGD PROGRAM PARTNERS 3A Composites DanSign Nova Polymers The Complete Matthews Paint System AD/S Companies Design and Production Precision Signs AGI Digico Imaging Principle Group Cleaners Primers Additives Topcoats Clears AkzoNobel Coatings Dixie Graphics Resource Integrated APCO Graphics Fabric Images Rivermeade Signs • Ultra Low VOC line is compliant with AIM application rules and also meets and exceeds Applied Image Gable Signs Sansi North America most LEED certification levels for protecting the environment Archetype General Glass International Signalex • Primers, topcoats, clearcoats and additives Arlon General LED SignComp for customized design • Over 70,000 paint colors available including ASI Signage GKD-USA Sunrise Systems the ability to custom match to any required color Avery Dennison Icon Identity Solutions Systeme Huntingdon • State-of-the-art color lab that can provide 3x6 Bemis/MACtac iZone Traxon Technologies aluminum panels sprayed out with any chosen project Big Apple LEDCONN TFN Architectural Signage colors for your presentation boards Bitro Group Matthews Bronze Vista System • Available in a wide variety of gloss levels Colite International Matthews Paint Visual Graphic Systems • Distributors located throughout North America for nationwide projects Color-Ad Inc. 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