ANNUAL REPORT 2012

Changing the world through football Intro Quote.

Contents

03/ Welcome 14/ Consulting 04/ What we do 15/ Advocacy 05/ How we do it 16/ Social legacy 06/ The network 18/ Aims and achievements 08/ Network development 19/ Organisational profile 11/ Capacity development 20/ Finances

Where possible, this annual report uses the Social Reporting Standard (SRS) as a guideline for reporting the activities and impact of streetfootballworld in 2012. www.social-reporting-standard.de 03

WELCOME

2012 showed us that we are heading in the right direction.

Message from the board VOICES FROM THE NETWORK Young people are at the centre of everything we do at streetfootballworld. The organisations which form the streetfootballworld network equip their “Having come through the participants with the skills, confidence programmes myself, I have now risen and opportunities they need to to the position of Head Coach at Slum overcome the challenges they face in “It is so important for young people Soccer. A large part of that growth is their daily lives. As a worldwide coalition, to have someone to relate to when attributable to streetfootballworld and we can learn from each other and developing in life. The growth of the opportunities they have brought to develop stronger solutions together. young leaders in sports-based youth the network.” development, particularly in soccer In 2012, streetfootballworld once again which is such a powerful sport already, Homkant Surandase provided a platform to exchange best is amazing and something I’m proud to 23, Head Coach at Slum Soccer (India) practice, develop projects and share be a part of.” As a teenager, Homkant Surandase was ideas on how to increase the impact on a wandering aimlessly on the streets before global scale. To name just a few landmarks: DeAndre Harrison 22, Programme Manager at Soccer joining Slum Soccer. His dedication and the East Africa Forum was held in Kigali, in the Streets (USA) commitment saw him become a full-time network members met EU policy makers in staff member with the organisation, and he Brussels, and promising new partnerships Working for Atlanta-based is now a role model to the groups of street were launched. The highlight event was the streetfootballworld network member children he works with. In 2010, Homkant General Assembly in Lyon, which reminded Soccer in the Streets, DeAndre Harrison honed his coaching skills by participating us all of the tremendous spirit and uses football to get vulnerable young in the adidas Exchange Programme dedication of the organisations involved. people off the streets and into jobs. DeAndre knows exactly what is possible implemented by streetfootballworld. Above all, 2012 showed us that we are through the power of football – as a heading in the right direction with our participant with the organisation, he collaborative approach. Our team consists overcame difficult surroundings to of strong network members and partners, all represent his organisation at Festival 2006 driven by a purpose beyond their individual and the 2010 Football for Hope Festival, goals. We believe that 2013 will see us both implemented by streetfootballworld. come another step closer to our common goal: changing the world through football. “It isn’t accepted for girls to play football The streetfootballworld Network Board in Marsabit. With HODI, we encourage girls to play football so that they have a voice in their communities.” Nadi Sora Jrgen Griesbeck Christophe Mailliet 19, young leader at Horn of Africa CEO streetfootballworld Head of Network Operations “I have opened my eyes to see things Development Initiative (Kenya) differently, to see what football can do – After resisting an early forced marriage, and that is to bring people together.” Nadi Sora finished school and joined Dr. Vladimir Borkovi Veronica Escobar Teresa Yuol Horn of Africa Development Initiative Network Director FUDELA 19, participant at Football United () as a volunteer – empowering girls and Sudanese-born Teresa Yuol moved to strengthening their position in society. Australia as a refugee in 2003, taking part In October 2012, Nadi took part in the first ever streetfootballworld East Africa Ana Arizabaleta Steve Fleming in the programmes of streetfootballworld Colombianitos Kick4Life network member Football United for four Forum, where she exchanged with other years. With the help of the organisation, young leaders on how football can Teresa received a scholarship to the University be used to deliver vital messages. of New South where she is currently Jill Robbins Dr. Abhijeet Barse Soccer in the Streets Slum Soccer studying anthropology and sociology. 04

WHAT WE DO

All over the world, organisations use football to tackle issues such as HIV/AIDS Our goal is to change the prevention, education, youth employability, world through football. social integration and peace building – with demonstrable impact. As the leading network in the field of Social Change through Football, streetfootballworld brings together 84 of these organisations from 61 different countries. By uniting network members and partners from the worlds of sport, business, politics and philanthropy, streetfootballworld brings global support to sustainable local initiatives. In 2012 alone, we reached almost 700,000 young people on a regular basis. Our goal is to change the world through football. 05

HOW WE DO IT

EMPOWERING YOUNG PEOPLE

ACHIEVE GOALS IN LIFE

YOUNG PEOPLE

skills • COMMUNITY knowledge • opportunities • ORGANISATIONS

PUBLIC AND PRIVATE • resources PARTNERS • awareness • expertise

This is how we work We believe that it takes a We believe in the power of use football to engage young people football to change lives. and tackle community issues such as team to win a game. social integration, health education, That’s why we promote football as tool and peaceful conflict resolution. for social development and involve partners that are passionate about We believe that it takes a team to the game. Football is our common win a game. By working together language – all over the world. towards a common goal, we achieve things that cannot be achieved alone. We believe that the power to change communities lies in the That’s why streetfootballworld communities themselves. connects a strong team of grassroots organisations, governments, corporates, That’s why we coordinate a global foundations and football federations. network of local organisations that 06

PAGETHE NETWORK HEADER

The streetfootballworld network is Providing access to funds In 2012, 98% of central to everything we do. This is how In 2012, we channelled over $2 million organisations benefit from membership: directly to network members. streetfootballworld Sharing knowledge “Thanks to the Football for Hope network members took programme support, we were able In 2012, 98% of streetfootballworld to advance and promote educational part in at least one of network members took part in at least opportunities for young people in one of 16 streetfootballworld-initiated 16 streetfootballworld some of the most excluded and programmes to learn from the leading impoverished urban communities in initiated programmes. experts in the field: each other. central Costa Rica.” “The value of streetfootballworld is Roy Arias to connect organisations throughout Director, SEPROJOVEN (Costa Rica) the world using football for social development. This allows us to learn Forging connections about each other and share best In 2012, we connected network members practice.” with major global partners including FIFA, Darius Shirzadi adidas, Gillette, Hyundai, the European Executive Director, Project GOAL (USA) Commission and the German government.

Raising awareness “Thanks to streetfootballworld, we have been able to connect with Hyundai In 2012, we advocated for Social Change to launch a pan-European youth through Football on the global stage, employability programme, resulting in ensuring high-level support for the work more opportunities for disadvantaged of streetfootballworld network members. young people.” “Without streetfootballworld we Matt Stevenson-Dodd would probably still be a small Chief Executive Officer, Street League unknown association on an isolated () Atlantic island which appears only on a few world maps. Thanks to Creating legacies streetfootballworld we are well In 2012, we continued to ensure that the established locally and have strong 2010 World Cup in has a international partners.” lasting legacy through the development Florian Wegenstein of the FIFA Football for Hope Centres. Founder and Director, Delta Cultura We also implemented RESPECT your Cabo Verde (Cape Verde) Health as part of UEFA’s official social responsibility programme for EURO 2012. “The Football for Hope Centre has strengthened our impact on all levels – not only by changing the lives of our participants and the wider community through our programmes, but also by helping Kick4Life to become financially more sustainable.” Refiloe Maphallela Lesotho Football for Hope Centre Manager, Kick4Life (Lesotho) 07

17% 10% NORTH AMERICA

4% MIDDLE EAST

7% ASIA

40% AFRICA

20% LATIN AMERICA

2% OCEANIA

ORGANISATIONS IN THE NETWORK total number of organisations INVOLVING BOTH GIRLS AND BOYS 84 organisations in 98% 61 countries

NUMBER OF ORGANISATIONS ACTIVE IN EACH FIELD

EMPLOYABILITY HEALTH ENVIRONMENT PEACE BUILDING 43 57 27 40

GENDER SOCIAL INTEGRATION YOUTH LEADERSHIP EDUCATION 56 63 65 69 08

NETWORK DEVELOPMENT

There is a growing number of strong organisations that provide valuable services and collaboration opportunities within the The streetfootballworld network Building a strong team: field of Social Change members are leaders in the field of new members in 2012 Social Change through Football, through Football. We are proud to welcome 13 new members delivering high quality programmes to the streetfootballworld network: with demonstrable impact – and they are committed to sharing GOALS Haiti (Haiti), Teamplay@NAC their expertise with others. In order (The ), Fugees Family (USA), to ensure the highest possible Asociación Civil Los Pioneros (Peru), standards, new network members Asociación Civil WARA (Peru), Carolina must undergo a rigorous application for Kibera (Kenya), Instituto Fazer process, and all network members Acontecer (Brazil), Organización Juvenil are assessed at regular intervals. RECREARTE (Costa Rica), Soccer Without Borders (USA, Nicaragua, Guatemala, ), Sport – The Bridge (, Ethiopia), Street Soccer USA (USA), Trans-Nzoia Youth Sports Association (Kenya), Youth Football Club Rurka Kalan (India)

INPUT Output IMPACT

22% of streetfootballworld’s personnel Ongoing assessment of network Expanded network (13 new network resources membership (potential and existing members and 7 new affiliate members) members) €679,000 invested Stronger regional cooperation of (personnel and non-personnel resources) Hosted General Assembly, with election network members of new Network Board and approval of streetfootballworld strategy Increased networking and collaboration between network members Strengthened regional structures through network meetings in Kenya, Stronger organisations providing young Rwanda, Australia, Costa Rica, , people with increased access to education, Belgium, USA health, social inclusion and peace

Established Regional Coordination in East Africa 09

Strength in depth: General Assembly 2012 The Executive Manager of the network the network affiliates The streetfootballworld General acts as the Secretary General of the Network Board. The Network Board There is a growing number of Assembly takes place in a two-year cycle plays a key role in developing the strong organisations that provide and forms the basis of the network’s strategic direction of streetfootballworld valuable services and collaboration strategic direction. Network members and advises the Network Management opportunities within the field of Social define the future of Social Change Team in all important decisions. Change through Football – and through Football by exchanging ideas, therefore to our network members. discussing strategies for improved collaboration and democratically The Network Board In 2012, we proudly welcomed the electing a new Network Board to advise in 2012 first network affiliates: Coaches and shape the network’s development. across Continents, love.fútbol, One • Steffi Biester (KICKFAIR, ) World Futbol Project, PlayAble, The 2012 General Assembly was • Dr. Vladimir Borkovi Red Deporte y Cooperación, hosted by network member Sport (streetfootballworld Network Director) TackleAfrica and WomenWin. dans la Ville in Lyon, France, and was • Kirk Friedrich (Grassroot Soccer, attended by 56 network members from “Working with streetfootballworld has South Africa/Zimbabwe/Zambia) all over the world. Over three days been a great experience of teamwork • Jürgen Griesbeck of intense and fruitful discussion, the for all the organisations involved in (streetfootballworld CEO) network members worked on topics changing the world through football. including gender equality, social • Clive Lessem (Mifalot Chinuch, In particular the General Assembly in inclusion and social enterprise. Israel/Jordan/Palestinian Authority) Lyon was a celebration, an excellent • Christophe Mailliet (streetfootballworld meeting point and a good example Head of Network Operations, ex-officio of democracy in action.” Network Board without voting rights) Carlos de Crcer The Network Board consists of elected • Adán Parreño* (Mundo Afro, Uruguay) Red Deporte y Cooperacin () representatives of five network members, as well as the Network Director and the • Matt Stevenson-Dodd (Street League, CEO of streetfootballworld gGmbH. United Kingdom)

* Board member until September 2012 10

Regional developments Fundacíon Fútbol para el Desarrollo creation of a ten year strategy for the The strength of the global (FuDe) announced its resignation, region, together with representatives streetfootballworld network depends together with nine network members from from the Asian Football Confederation. on strong collaboration at a regional the region. Following the developments The meeting was hosted by network level. 2012 saw major developments in Latin America, ten network members member The Big Issue Australia. in the region met in Lyon prior to the in streetfootballworld’s regional East Africa networks across the world: General Assembly to agree on a new collaboration structure for the region. Network members in the region Latin America continued to implement their joint North America In April 2012, network members regional strategy towards closer SEPROJOVEN and Fútbol por la Vida Six American and US-based network collaboration. Initiatives included a hosted the 3rd Latin American Congress members represented the field of planning meeting in Nairobi in January, on Social Development through Social Change through Football at numerous staff and young leader Football in San José, Costa Rica, with the Urban Soccer Collaborative USC exchange programmes throughout the support from RECREARTE. The event Symposium in April, discussing how to year, and the first streetfootballworld brought together representatives consolidate the field in the USA and East Africa Meeting and Forum in from civil society, governments and increase cooperation. The discussion Kigali which took place in October. on a regional strategy continued in business to discuss key issues such as The strengthening of regional activities September when streetfootballworld youth leadership, violence prevention was cemented by the appointment of held a network meeting around the and social protection systems. The Margaret Belewa as streetfootballworld’s Beyond Sport United event in New York. Network Board and all Latin American first Regional Coordinator for East network members also held a series of Asia Africa. Welcome, Margaret! workshops and meetings in Costa Rica. Nine streetfootballworld network In September 2012, streetfootballworld’s members from Asia-Oceania met in Regional Coordination in Latin America, Sydney to discuss the next steps for the 11

CAPACITY DEVELOPMENT

A strong network needs strong inFocus consists of two components: a 63 organisations working organisations. Together with the support team of experts who provide network members and our partners, advice, training and tools, and the inFocus in the field of Social we design programmes to reinforce their online software which helps organisations organisational capacity according store and analyse programme data. Change through Football to their needs: inFocus reflects the increasing desire in 2012, including 46 of organisations working in the field adidas Exchange to evaluate their programmes and streetfootballworld Programme demonstrate their impact, enabling network members As part of the FIFA Partners’ CSR partners and donors to better programme and Football for Hope, understand how football can change the adidas Exchange Programme lives. A total of 14 streetfootballworld offers specially designed workshops network members across five in which network members share continents used inFocus in 2012. their expertise on topics requested “We are pleased to have supported by the participants themselves. The streetfootballworld and their partners adidas Exchange Programme also to introduce an innovative monitoring includes Coerver Coaching seminars and evaluation service for the sport and to equip coaches with new methods development sector.” to engage and train young people. Kevin Cahill, In 2012, the adidas Exchange Programme CEO, Comic Relief was held twice: in , with a focus on communication, PR and event SONY EUROPEAN GRADUATE planning; and in Lyon, with a focus on PROGRAMME employability. A total of 48 coaches Young professionals from Sony and 38 administrative staff took part. worked with representatives from streetfootballworld network members Football for Hope as part of the final module of Sony’s Programme Support European Graduate Programme (EGP). Access to funding is crucial to the long- The programme gives Sony graduates term success of any social development the chance to apply their skills in a programme. Through Football for new environment, whilst allowing Hope, streetfootballworld advised network members to benefit from the FIFA on the allocation of $1,593,292 experience of business professionals. in direct funding to 63 organisations In 2012, a total of 20 Sony working in the field of Social Change graduates teamed up with: through Football in 2012, including 46 streetfootballworld network members. • Colombianitos, to develop a new marketing strategy with a focus inFocus launch and on corporate partnerships implementation • SALT Academy, to set up a long-term fundraising strategy In 2012, streetfootballworld received to build football facilities support from Comic Relief to launch the next phase of inFocus – the • EPROCAD, to support the upgrade effective and user-friendly Monitoring of the organisation’s corporate & Evaluation (M&E) support services identity and communication developed jointly with the Laureus • Dream A Dream, to work on a Sport for Good Foundation and partnership strategy with football Aqumen Social Technologies. clubs and confederations. 12

“It is sometimes hard to get our Gillette Football Club Pan-European message across. The Sony graduates In September 2012, streetfootballworld employability programme will bring a new perspective to our and Gillette announced a new partnership Together with Hyundai and programme, and with their help we to support the field of Social Change five international football stars, will be able to better communicate our through Football. As Gillette’s global streetfootballworld and a group of great work in the communities.” charity partner, streetfootballworld will European network members launched Sandra Flrez be featured on the Gillette Football a new programme to support youth Colombianitos (Colombia) Club – a YouTube channel showing goals employability – one of the continent’s and highlights from the world’s top most urgent issues. The initiative aims UNITED football leagues. Gillette announced a to develop life and employability skills In 2012, streetfootballworld relaunched $1 donation to streetfootballworld for through structured programmes which UNITED, a donation platform for network every registered visitor on the site. combine football and education. members which gave 14 organisations the “With incredible partners like The programme is led by opportunity to raise funds for their work in streetfootballworld, we want to streetfootballworld network members the field of social change through football. undertake a mission to make a KICKFAIR (Germany), Sport dans Powered by TDS Fujitsu, over 2,000 difference in the lives of the next la Ville (France) and Street League football fans took part in a UEFA EURO generation. streetfootballworld is a (United Kingdom) – with additional 2012 prediction game, donating a total young and impressive organisation that support from affiliate member Red of €14,000 to 14 participating network has been able to reach disadvantaged Deporte y Cooperación (Spain) members. As an added incentive, the three children in a powerful way to give them and Balon Mundial (). organisations that raised the most funds the support, education and skills they Special thanks go out to Hyundai and had their donations topped up. SALT need to thrive. Together, we can do its star-studded team of ambassadors Academy won the fundraising challenge great things.” who lent their support: Iker Casillas, – closely followed by Sport Against Austin Lally Karim Benzema, Daniel Sturridge, Racism Ireland and WhizzKids United. Global Vice President, Gillette Lukas Podolski and Giuseppe Rossi.

INPUT Output IMPACT

38% of streetfootballworld’s personnel In 2012, streetfootballworld Network members report increased resources implemented 16 programmes and knowledge and expertise in key areas, events to strengthen network members’ thus improving the quality of their €2,964,000* invested organisational capacity programmes and organisational strength (personnel and non-personnel resources) 98% of network members took part in at Network members have increased least one capacity development activity access to potential partners and other relevant organisations 60 streetfootballworld network members received a total of Stronger organisations providing young €2.5 million in direct funding people with increased access to education, health, social inclusion and peace

* Includes figures for the ’20 Centres for 2010’ project. 13

“I feel proud to collaborate in this kind of initiative to support streetfootballworld and help young people through sport.“

Iker Casillas, Real Madrid and Spain national team captain

CAPACITY DEVELOPMENT

STRONGER NETWORK MORE COLLABORATION MEMBERS Organisations learn from Sustainable programmes each other Resources for networking Skilled staff Knowledge and expertise

EDUCATION & EMPLOYMENT FOR YOUNG PEOPLE

BETTER PROGRAMMES 14

CONSULTING

Over the years, governments, corporations “We have tremendous respect and Consulting allows us and federations have sought out admiration for streetfootballworld, as streetfootballworld’s unique expertise to we share the vision that football is an to engage with new incorporate the social power of football excellent platform through which many into their activities. Consulting also allows kinds of social and developmental partners and better us to engage with new partners and better objectives can be achieved.” understand their needs and objectives – HRH Prince Ali Bin Al Hussein understand their needs enabling us to create meaningful social Executive Committee Member, AFC and Vice and objectives. responsibility strategies that focus on President, FIFA sustainable impact and benefit young people. streetfootballworld has advised FIFA, the Asian Football Confederation, adidas and Sony among others.

ASIAN FOOTBALL CONFEDERATION (AFC) In 2012, streetfootballworld consulted the AFC on football and social responsibility in Asia. We outlined a 10-year strategic development plan for the region, with a focus on embedding Social Change through Football at all levels of Asian football. The report drew upon numerous in-depth interviews with AFC staff, Member Associations, streetfootballworld network members and a broader range of stakeholders.

INPUT Output IMPACT

9% of streetfootballworld’s personnel In 2012, streetfootballworld advised 4 Greater understanding for the work of resources corporations and football federations streetfootballworld and Social Change in the area of social responsibility through Football among influential €247,000 invested partners (personnel and non-personnel resources) Increased resources for the field of 100 hours of pro bono expertise Social Change through Football

Support from CoCreate Stronger organisations providing young people with increased access to education,

health, social inclusion and peace

15

ADVOCACY

Beyond Football high-profile events Raising awareness of After a successful first edition in Cape Town streetfootballworld advocated for Social in 2011, Beyond Football returned in 2012 Change through Football at a range of Social Change through for another special one-day event designed international events in 2012, including the to explore the social potential of the game. Skoll World Forum; the Vision Summit; Football Hosted at Arsenal’s Emirates Stadium by the Ashoka Support Network meeting; streetfootballworld as part of the Beyond MOVE Congress 2012; The World Sport Summit, and powered by adidas, Economic Forum on the Middle East, it was attended by close to 100 sports North Africa and Eurasia; Beyond Sport Social Change through Football is gaining industry professionals, entrepreneurs, United; the GIFE Congress and FIFA’s momentum, and we are advocating for the corporates and civil society organisations. Ballon d’Or. We co-chaired the Annual approach at all levels. From prestigious Conference of the European Venture “It’s not until everyone grasps the conferences to social media, we want to Philanthropy Association and spoke at potential of football uniformly and share the work of the streetfootballworld the UBS Global Philanthropy Forum. We collectively that we can really achieve network with the whole world. also presented films at two film festivals: something special. We have to let go CINEfoot in Brazil, and 11mm in Germany. of ownership and work collaboratively.” World Economic Forum Clarke Carlisle For the first time in 2012, Chairman, PFA and panelist, Beyond Football streetfootballworld streetfootballworld CEO Jürgen Griesbeck in the press spoke on a panel at the Annual Meeting of streetfootballworld In 2012, streetfootballworld appeared the World Economic Forum in Davos. As in Brussels in online and print media including one of only 30 social entrepreneurs invited the Financial Times, the Sueddeutsche Fifteen European streetfootballworld to take part by the Schwab Foundation, Zeitung, the Franfurter Allgemeine network members came together in he used the opportunity to meet with Zeitung, the Daily Mail and DIE STIFTUNG. Brussels from November 12 – 14 to meet relevant stakeholders and raise awareness streetfootballworld also authored with Members of the European Parliament, of Social Change through Football. articles in The Huffington Post, the representatives from the European Guardian and SportsPro Magazine. Commission and civil society organisations.

INPUT Output IMPACT

10% of streetfootballworld’s personnel Organisation/hosting of 2 major events Existing partnerships strengthened and resources to raise the profile of Social Change new partnerships created through Football: €315,000 invested • Beyond Football Increased visibility for the sector (personnel and non-personnel resources) • Brussels Seminar – Development through Football on EU Policy

Presented at 20 high profile events/conferences

Published 7 opinion pieces in key media

40 articles written about streetfootballworld in key media 16

SOCIAL LEGACY

RESPECT your Health Eurocamp 2012 “I believe strongly in After winning the €1 million UEFA Monaco As the highlight event of RESPECT Charity Award in 2011, streetfootballworld your Health, Eurocamp 2012 brought the power of football to launched RESPECT your Health – the together more than 250 young official community health programme of participants selected by the national unite individuals, groups UEFA EURO 2012. The campaign aimed to FAs of 41 UEFA nations across Europe and entire nations. I promote healthy living in the host nations for a week of intercultural learning, Poland and Ukraine by educating young dialogue and football in the Polish city am impressed by how people and their families on the benefits of Wroclaw. Fifteen streetfootballworld of physical activity and healthy lifestyles. network members were involved in the streetfootballworld uses event, which included workshops on RESPECT your Health is based on a youth leadership, health awareness, football as a bridge for ‘train-the-trainers’ approach, in which integration and employability. Eurocamp local coaches, teachers and volunteers was organised by streetfootballworld communication between learn how to use the power of football to and Volunteers for Sport Foundation, engage communities in the long-term. diverse European and was made possible with the support of the European Commission, cultures and societies.“ RESPECT your Health UEFA and the City of Wroclaw. key facts and figures: Peter Gilliron “Eurocamp 2012 is a true European • A specially-made guidebook on Chairman, UEFA Fair Play and Social experience for the participants. healthy lifestyle was distributed to Responsibility Committee Coming together from across Europe over 2,400 teachers, coaches and with diverse social backgrounds, the volunteers across Poland and Ukraine young people unite behind their • 86 workshops were held to train a common passion for football, develop total of over 6,000 trainers across important life skills and grasp the the two countries – over 800 opportunity to shape their own future.” continued to work actively in their Doris Pack communities after the tournament European Parliament's Chairperson of the • RESPECT your Health was part of the Committee on Culture and Education European Championship trophy tour – involving around 800 young people in health activities in the eight host cities • In total, RESPECT your Health taught over 100,000 people about healthy lifestyles

INPUT Output IMPACT

3% of streetfootballworld’s personnel 2012: Implemented two major Improved well-being of host resources social legacy programmes (RESPECT communities your Health, 20 Centres for 2010) €582,000* invested A social legacy component is now part of (personnel and non-personnel resources) Involved 17 partners in all World Cup bidding processes social legacy programmes Increased global awareness of social issues

* Figures for the ’20 Centres for 2010’ project are accounted for under Capacity Development (see p12) 17

20 Centres for 2010 FIFA and streetfootballworld’s ambitious plan to build 20 community health, education and sport centres in disadvantaged communities across Africa continues to go from strength to strength. The official social legacy campaign for the 2010 World Cup in South Africa has so far seen seven Football for Hope centres open in South Africa, Mali, Kenya, Namibia, 16 Lesotho, Rwanda and Ghana – with the 2 remaining thirteen in their final stages of 19 development and expected to open in 2013. The centres are hosted by selected 6 organisations in close cooperation with 13 local communities, offering programmes tailored to local needs. The centres open 3 5 up opportunities for new partnerships, 20 community health, investment and social enterprise, thus 20 increasing the host organisations’ education and sport capacity to act as community hubs. centres across Africa. 14 In 2012, the centres in Cape Coast, 18 Ghana and Kigali, Rwanda opened their doors. Locations were also selected for the final three centres, which will be built “The alliance between FIFA and 17 12 in DR Congo, Ethiopia and Burundi. streetfootballworld, which uniquely 4 The fifth Annual Centre Host Workshop and successfully links a world sport 8 15 was held in Addis Ababa in November federation with a large number of 11 2012. The key themes of sustainability, community-based NGOs worldwide, is 10 centre programmes and operations and a best practice among partnerships for 7 9 M&E were addressed and discussed development.” 1 by the 20 attending Centre Hosts. Federico Addiechi Head of CSR, FIFA

01 Khayelitsha Football for Hope Centre 08 Mogalakwena Football for Hope Centre 15 South East Football for Hope Centre Cape Town, South Africa (open) Limpopo, South Africa Ramotswa, Botswana 02 Baguinda Football for Hope Centre 09 Edendale Football for Hope Centre 16 Tarrafal Football for Hope Centre Bamako, Mali (open) Edendale, South Africa Tarrafal, Cape Verde 03 Mathare Football for Hope Centre 10 QwaQwa Football for Hope Centre 17 Bulawayo Football for Hope Centre Nairobi, Kenya (open) QwaQwa, South Africa Bulawayo, Zimbabwe 04 Katutura Football for Hope Centre 11 Alexandra Football for Hope Centre 18 Kalebuka Football for Hope Centre Windhoek, Namibia (open) Alexandra, South Africa Kalebuka, Democratic Republic of Congo 05 Kimisagara Football for Hope Centre 12  Manica Football for Hope Centre 19 Addis Football for Hope Centre Kigali, Rwanda Manica, Mozambique Addis Ababa, Ethiopia 06 Oguaa Football for Hope Centre 13 Besongabang Football for Hope Centre 20 Kabondo Football for Hope Centre Cape Coast, Ghana Mamfe, Cameroon Bujumbura, Burundi 07 Lesotho Football for Hope Centre 1 4 Iringa Football for Hope Centre Maseru, Lesotho (open) Iringa, Tanzani 18

AIMS AND ACHIEVEMENTS

“Football can act as by 2015 we aim to Progress in 2012 a vehicle for social • Expand the streetfootballworld network • The streetfootballworld network change. Together with to at least to 100 or more strong consisted of 84 organisations streetfootballworld, organisations with at least half of them reaching 805,000 young people. acting as hubs in their communities and 13 of these organisations acted we want to harness working in close cooperation with each as hubs in their communities the positive effects other to serve 2,000,000 young people of the game and the • Involve streetfootballworld network • Network members took part in capacity members in needs-based capacity development activities offered by upcoming World Cup development initiatives over 300 streetfootballworld 262 times times per year in Brazil to strengthen youth development • Provide 50 streetfootballworld network • Seven network members used inFocus members with access to inFocus – our services and software to measure in the region.“ specially developed monitoring and the impact of their programmes evaluation system for the sector and ten had already started the Dirk Niebel implementation process German Federal Minister of Economic Cooperation and Development • Bring Social Change through   • Over 10,000 football fans donated Football to a wider audience 14,000 to network members; 40 articles on Social Change through Football published in key media

• Put Social Change through Football on   • We took part in 12 global agenda setting the international agenda by participating events and hosting three of our own. in global events, implementing social We also continued to work on the social legacy campaigns and entering into legacy of mega-events, and expanded meaningful long-term partnerships our supporter base to 21 strong partners

• Diversify and expand revenue streams, • The total budget of the and see the total budget of network streetfootballworld network members members grow to 75 million grew from 38.5 to 47 million

Looking ahead: 2013 In 2013, we will continue to strengthen We will advocate for our approach host nation of Brazil: we will be advising organisations on the ground through at the global stage, for example by FIFA on the implementation of the capacity development measures, hosting the Beyond Soccer event in Football for Hope Forum 2013, and monitoring and evaluation services and by Philadelphia and attending high-profile we are working with the GIZ (German growing the network further - with our goal events such as the global and regional Development Agency) to empower network of reaching 2 million young people by 2015. editions of the World Economic Forum. members in Brazil and Latin America. Exciting developments are underway Ahead of the FIFA World Cup 2014, we in Asia and the US, where we will be will increasingly focus on positioning significantly expanding our activities. Social Change through Football in the 19

ORGANISATION PROFILE

Since 2008, streetfootballworld has developed a decentralised organisational structure, with regional entities in South Africa, the USA, Brazil and the UK.

Organisational structure all activities within the network. The streetfootballworld was founded in streetfootballworld network General 2002 by Jürgen Griesbeck, Dr. Vladimir Assembly democratically elects a Borkovi and Johannes Axster as a representative board which works with the project of the German Youth Football management team to make all strategic Foundation, and became a non-profit decisions concerning the network. limited company (gGmbH) in September 2004. In 2009, streetfootballworld Environmental and plus GmbH was founded as a 100% social profile subsidiary based in Berlin. streetfootballworld is an equal Since 2008, streetfootballworld opportunity employer, with staff from 15 has developed a decentralised different nationalities in four locations organisational structure, with regional across the world. We offer a flexible and entities in South Africa, the USA, family-friendly working environment. Brazil and the UK. These entities allow streetfootballworld is committed streetfootballworld to work closely to reducing its carbon footprint by with network member organisations at offsetting all business travel through a regional level, and provide a global atmosfair, contributing €1,062 in reach when working with partners. 2012 in CO2 compensation. Network members sign the network statutes and by-laws as the basis for 20

FINANCES

streetfootballworld saw another steady increase in income in 2012.

• streetfootballworld finances its • Each streetfootballworld entity activities primarily through project prepares financial statements grants and donations from sport/ according to the respective local GAAP. football federations, governmental/ They are prepared and audited by international organisations, foundations external local chartered accountants and corporations, and to a minor and tax advisors according to the extent through consultancy services respective legal framework. Financial provided via the trading arm information for the entire group of streetfootballworld plus GmbH. streetfootballworld entities is derived from the local financial statements • streetfootballworld faces a sound and then consolidated internally. financial situation with a diversified partner and donor base. Direct project • Funds application and budget forecasts costs, staff and other operational are closely monitored using an internal costs are financed through the income controlling system on cost centre and streams described above. Our charitable project level. Project-earmarked funds activities are predominantly funded via not utilised in the year of funds inflow are streetfootballworld gGmbH in Germany, accrued and carried forward accordingly. raising funds and then (co)financing local • Project-earmarked reserves at the and international projects and activities. end of 2011 amounted to €4.8 million • The Football for Hope project “20 and €3.5 million at the end of 2012 Centres for 2010” – predominantly (preliminary). streetfootballworld had financed by FIFA – is by far the biggest at its disposal free reserves of €0.2 project in terms of volume and million at the end of 2011 and €0.4 duration. It generates income streams million at the end of 2012 (preliminary). of approximately €10 million between 2008 and 2013 and its implementation work spans between 2008 and 2015. 21

INCOME (annual) consolidated, iN k€

8,000 All streetfootballworld entities 7,000

6,000

5,000

4,000

3,000

2,000

1,000

0 2006 2007 2008 2009 2010* 2011 2012 2013 (preliminary) (planned)

PERSONNEL employees and freelancers, in full-time equivalents at the end of year

50 45 Regional streetfootballworld offices 40 35 streetfootballworld HQ, Germany 30 25 20 15 10 5 0 2006 2007 2008 2009 2010 2011 2012 2013 (preliminary) (planned)

streetfootballworld entities streetfootballworld gGmbH, Germany (German charity status) streetfootballworld USA (US charity status – 501(c)3) streetfootballworld plus GmbH, Germany streetfootballworld Brasil (Brazilian charity status) streetfootballworld South Africa (South African charity status – PBO) streetfootballworld UK (UK charity status)

* The peak in total income which can be observed in 2010 is a result of incoming budgets for the construction of the Football for Hope Centres that year. 22

2011

9% Income EXPENSES Capacity development 13% SPORT/FOOTBALL FEDERATIONS 62% Network development 5% 49% Legacy GOVERNMENTS 17% 9% Consultancy CORPORATIONS 14% Advocacy 15% General overhead FOUNDATIONS 7%

2012 (preliminary)

10% Income EXPENSES 6% 47% Capacity development SPORT/FOOTBALL FEDERATIONS 5% Network development 11% 55% GOVERNMENTS 19% Legacy Consultancy 13% CORPORATIONS 27% Advocacy General overhead FOUNDATIONS 7%

2013 (planned)

10 % Income EXPENSES 6% Capacity development SPORT/FOOTBALL FEDERATIONS 44% 6% 1% Network development 65% GOVERNMENTS 20% Legacy 12% Consultancy CORPORATIONS 24% Advocacy General overhead FOUNDATIONS 12%

01

We thank our partners:

SCHWAB FOUNDATION FOR SOCIAL ENTREPRENEURSHIP

Find us Contact us www.streetfootballworld.org Head office: streetfootballworld gGmbH @sfw_tweets Waldenserstraße 2-4 10551 Berlin, Germany +49 (0)30 78 00 62 40 facebook.com/streetfootballworld Regional offices: Cape Town, Rio de Janeiro, New York youtube.com/streetfootballworld [email protected]

Support us streetfootballworld gGmbH streetfootballworld South Africa Deutsche Bank, Heidelberg FIRSTRAND BANK LTD, Cape Town Account number: 110 33 4000 Account Number: 62213356464 Bank Sort Code: 672 700 03 Bank Sort Code: 201209 IBAN: DE 09 6727 0003 0110 3340 00 SWIFT/BIC Code: FIRNZA33XXX BIC: DEUTDESM672 Associação streetfootballworld Brasil streetfootballworld USA, Inc. Bank: BANCO BRADESCO S.A., Rio de Janeiro TD Bank N.A., Moorestown, NJ Account Number: 37622-1 Account Number: 4244286715 Branch: 1629 (Praia de Botafogo URJ) ADA Routing Number: 031201360 SWIFT/BIC Code: BBDEBRSPSPO SWIFT Code: NRTHUS33XXX

This brochure is made from 100% recycled paper. Design: www.merchantsoul.com Photography: Sport - the Bridge, Tiempo de Juego, Soccer in the Streets, Slum Soccer, Football United, Soccer Without Borders, MYSA, Vanessa Cuneo, Peter Fray, OSCAR, Street Soccer USA, Kenneth Havgaard, Efrat Sa’ar, The Peres Center for Peace, Hyundai, Al Quds Association for Democracy and Dialogue, Martin Mendez, Anna Gondek, Rheinflanke, Peter Dench Delta Cultura Cabo Verde, Rheinflanke, Centro de Educación y Desarrollo Comunitario, Altus-Sport-Vuma, Joaquín Sarmiento León Darío Peláez