Susquehanna Scoops Up Entercom K.C. Spinoffs •Male 25-34 Proportionality Rises •Frank Jaxon WZGC/Atlanta PD www.fmqb.com May 19, 2000 Up Close with IA111E/Philadelphia PD Kurt Johnson Boomers Break 55 •Lives oc Alternative Radio Has ADecision To Make WhereTh Find And How To Develop Novice Air Talent LUIS IfTHE Si INIL AGE "The Lost Art Of Keeping A Secret" On Your Desk Now! wvvvv.qotsa.com Impacting 5/22! wvvw.interscope.com D -,- C2000 lnterscope Records. All Rights Reser, ed. Publisher/Owner Rai Rudman Executive VP/GM Fred Deane c1qy 1)
[email protected] www.tmob.com VP/Executive Director Paul Heine Ma 19 2000 •ISSUE No. 1193
[email protected] Managing Director/ Modern Rock Director Michael Parrish
[email protected] upfront 3 Boomers Break 55 Administrative Director Currently there are around 58 million Americans 55 and older. But that number will swell Judy Swank to 66 million by 2004 and then keep growing for 14 years as the Baby Boom graduates to
[email protected] the ranks of 55-plus. As the pig moves through the python, will it shift advertising dollars up the demographic ladder? And what are the implications for radio? Associate Director Jay Gleason 1 Doing Your Job Better:
[email protected] Where To Find And How To Develop Novice Air Talent Attracting good part-time air talent is io longer as easy as relying on asteady stream of Progressive Director tapes and resumes from high school, college and broadcast school students. The key 17 Sybil McGuire rowadays is to change your way of thinking.