‘It was an experiment. Looking back, I’m glad we did it but I’m glad we jumped ‘About the ending of the book and whether or not Rhett came back to his wife holly off when we did after three years of feeling like a laboratory rat’ – the singer Ozzy books – well, you have me out on a limb’ – a letter written by the late Margaret Mitchell Osbourne, who starred with his family in The Osbournes, says he didn’t enjoy having (pictured), revealing she didn’t know whether Scarlett O’Hara and Rhett Butler would to bolly his life chronicled in the show & views ever get back together in her novel Gone with the Wind

úú1. Rick Ross arrested úú2. has ‘awesome’ opening day married life The rapper Rick Ross has been released after his arrest ’s romantic Ek Villain hit more than 2,500 by Hala For parents, following a concert in the United States. Police said Ross screens in on Friday, raking in 16.72 crore rupees (Dh10.23 The Midas touch of SRK Khalaf was taken into custody on Friday after the SuperJam million). “#EkVillain Fri (Rs.) 16.72 cr nett [2539 screens]. India concert in North Carolina. A court had issued an order for biz. Second highest opener of 2014. In terms of screen average, Ramadan is a his arrest because he failed to appear in court on a previous it’s HIGHEST. AWESOME!” tweeted the Indian trade analyst Taran Priti Salian speaks to Koral misdemeanour drugs charge. The rapper, whose real Adarsh. The stars , Dasgupta about her book name is William L Roberts, was taken into custody after his and and is screening in UAE cinemas now. Ek on how Shah Rukh Khan test of values that performance. According to the police department, he was Villain is produced by under her production house has marketed himself to released on US$1,000 (Dh3,700) bond. – AP . – IANS leverage his success are passed down 2 He’s India’s biggest star and the world’s second-wealthiest actor with a net worth of US$600 million (Dh2.2 t is not going to be easy to teach Baby A that Ramadan billion). But what makes Shah Rukh is not just about starving all day and bingeing at night. Khan so successful? Koral Dasgupta, We’re only into the second day of the Holy Month and a -based business school already I have 20 tabs of recipes open on my laptop instructor, believes one reason is the Iand a fridge full of food taunting me all day and night. actor’s marketing genius, which is I spent the days leading up to the Holy Month planning cleverly applied to building his per- the elaborate menus I would be serving and the guests I sonal brand. would be inviting, rather than focusing on the spiritual Dasgupta studied the megastar’s importance of the month. It’s always a struggle to get innovative moves and documented into the right mindset when your stomach is grumbling 1 them in her book, Power of a Com- and your throat is parched, but it’s a duty I have to live mon Man: Connecting with Con- up to – for my own reasons and my responsibilities to my 3 sumers the SRK Way, which was daughter. She is not even 2 and obviously can’t grasp the published last month’s significance, but I figure I can get some practice month. in so I can set a better example from here on out. 4 Dasgupta I was hoping to make a big deal of Ramadan and get analyses the SRK Her Dictatorship as excited about it as she gets when she úú5. Dior front-row brand by taking sees a Christmas tree or a big man with a white beard in readers on a nos- a red suit. Her association skills are excellent; snowman distractions 5 talgic journey of q&a equals Santa equals presents. No problems in compre- Chanel’s showman Karl Lagerfeld his life – from the hension there. But with Ramadan, so far, I’m failing. rocked up late to the Dior Homme úú3. Cheadle crowdfunds Miles Davis biopic time he soared Koral Dasgupta has analysed SRK’s career. Courtesy Tuhin A Sinha Baby A is like a parrot; she’ll repeat any word we ask show at Paris Fashion Week on to fame with his appearance in the her to say, although her pronunciation is often wanting. Saturday – as is tradition. What was Don Cheadle needs more cash for his Miles Davis television serial Fauji (1988), to how But ask her to say “Ramadan” and she just giggles and unexpected, however, was the biopic and has turned to the crowdfunding site he marketed an average film such as that everyone could understand SRK and have addressed him in shrugs. No matter what we do, she’s not taking the bait. octogenarian chatting and laughing all Indiegogo to make up the shortfall weeks before last year’s Chennai Express, which how to build their own personal its prologue. Has he expressed his There is so much to teach her about this holiest of the way through the show with Bernard he makes his directorial debut shooting the movie. went on to make almost Dh245m. brand. views on the book? months in the Islamic calendar, about this month of giv- Arnault, the head of LVMH, which owns Ewan McGregor is also adding his star power to SRK had once retweeted a media ing, praying and caring. It’s up to Mr T and me to explain Dior and is considered rivals of Chanel’s the project, in which Cheadle will play Davis. Perks What prompted you to write about During your research, did you report written on my book, so to her that we are meant to remember those who are less Wertheimer family. Lagerfeld’s eccentric to entice people to pledge money range from set Shah Rukh Khan? encounter any surprises? I’m sure he is aware of its exist- fortunate, those who are fighting hunger and poverty, gesticulations with his gloved hands distrac­ visits to a lunch with Cheadle and even an assistant As a marketing management in- SRK has a huge fan base in the ence. However, even though I had and to find ways to share our bounties with them. We ted guests. Also in the front row were the producer credit for a US$25,000 (Dh92,000) structor in Mumbai, I had felt the international market, thanks to mailed him the first copy, I don’t should be exemplifying these attributes to her all year actor Ansel Elgort and the rapper Kid Cudi, úú4. : I watch football for Messi donation. Filming is due to start in early July in need to offer my students new ap- his unique way of engaging with know if he has read it yet. I cer- long, but we also want her to feel the beauty of Ramadan. both decked in Dior clothing. For the label’s Cincinnati and last for six weeks. – AFP plications to theories they studied. his followers. I was astounded to tainly hope to hear his comments These are lofty aspirations, certainly, and especially spring/summer line, the designer Kris Van Vidya Balan says her interest in football is limited to the Argentine forward During my lessons, I had amply learn that there are people across some day. so for a 22-month-old baby. Assche mixed the staple tailored business Lionel Messi. “I just know Messi because he is good looking,” the actress used examples from Indian the globe who don’t understand a I worry that she’ll grow up thinking Ramadan is all suits of the Dior man with a spattering of the admitted. “My friends tell me when Messi’s game will be telecast and I switch to pique their interest. Since Bolly- word of Hindi, but watch his films, What kind of response has your about the food. Countless hours are spent in the kitch- easel of southern French bohemian artists. on the TV and watch ... otherwise I don’t have any interest in football.” Balan, Isaac Brekken / AP Photo; Courtesy Balaji wood is a subject I understand well, follow his endorsements and cheer book had from the Middle East and en each day during this Holy Month, and at iftar time, Navy suiting contrasted with Gallic-looking who is promoting her forthcoming detective drama Bobby Jasoos in Kolkata, Motion Pictures; Martin Bureau / AFP; Juan I decided to write a semi-academic his IPL team. One example is the the world? so much emphasis is placed on the mountains of food striped sweaters and coloured T-shirts. – AP was in Dubai last week. The film is out in the UAE on Thursday.– IANS Mabromata / AFP; Francois Guillot / AFP book, which could be a guide for Korea Indian Film Association Many SRK fans from the Middle weighing down the table. It is a challenge for us, as fun and effective learning. SRK in Seoul. Its non-Hindi-speaking East, Turkey, Algeria, Italy, Spain, adults, to focus on the true meanings of the month, but became a natural choice for me not members meet a couple of times Germany, Russia and Indone- with a child in the house, it becomes imperative that we only because I am one of his biggest every month to watch his movies. sia have reached out to me with make the effort and we have to start somewhere. fans, but also since he is a Several have adopted nick- their views on the book. Several, This year, when decorating our for Ramadan, I marketing names based on charac- especially from the Middle East, got Baby A involved. We made a big deal of the Ramadan Metallica seek and destroy critics at Glastonbury success extraordinaire. ters he has played. That’s requested print copies and have moon and Ramadan stars as we placed them around the kind of effect he has on paid heavy courier charges for the apartment. I am making more of an effort to pray, Metallica rocked Glastonbury on Saturday prestigious Saturday headline slot had been by bears, revealed to be the members of Metal- When you started writing, his fans. them. One gentleman from Dubai so Baby A can watch and mimic. Mr T has promised he night, confounding critics who said heavy controversial. lica in costume. did you think the book wrote to me saying how people in would take her to the mosque soon, where worshippers metal had no place at Britain’s biggest music Some of the 135,000 festival goers complained Ending with Seek and Destroy, Hetfield shout- would target anyone but What did you find SRK’s his country wait for such books to look kindly upon a toddler attempting to wreak havoc. festival. that their music did not fit into Glastonbury’s ed: “Metallica and Glastonbury, together at management students? biggest reason for suc- learn more about stars As much as I am obligated, as a Muslim, to observe After opening with Creeping Death and For hippy ethos. Others said Hetfield’s narration of last.” My first draft, which I cess to be? they have limited access to and the rites of this Holy Month, I am also obligated, as a Whom the Bell Tolls, the frontman James Het- a television show about bear hunting did not fit He thanked Michael Eavis, the 78-year-old discarded later, was an It is difficult to pinpoint a that I should work upon making Muslim mother, to instil the values in my daughter field said they were representing “the heavier the event’s environmental culture. founder of the event that was started in 1970. out-and-out management single reason. It won’t be my book available in bookstores that allow her to grow up into the kind of woman who side of music” at the festival held on a farm in Hetfield answered both counts in their perfor- Eavis had defended the bill toppers, telling referral. On seeing it, I fair to say it’s just his inno- across the UAE. loves, appreciates and looks forward to Ramadan. rural south-west England. mance. He said all types of music were repre- the BBC earlier this month: “There’s no other questioned myself whether I was vative marketing strategies. SRK’s Fasting, however, is the one aspect of the month that Both fans and newcomers to metal enthusias- sented at Glastonbury, “so why not heavy rock?” band in the whole history of the festival that willing to dissociate SRK fans from dynamic qualities have made him • Power of a Common Man: we’ll take our time explaining to Baby A. Considering tically welcomed songs such as One and Enter And a film at the start of the performance took has been so keen to play. They will do the best the book. They were the ones who the megastar he is today. His energy, Connecting with Consumers the how difficult it is to get this kid of mine to eat, there’s no Sandman in the Pyramid Stage performance. a humorous swipe at the hunting controversy. set of their lives here.” would like to read and understand passion, eloquence, intensity and SRK Way is available on Amazon need to plant ideas of abstaining from food in her little The choice of the American group, who have It showed a traditional English fox hunt end- James Hetfield at Glastonbury. the book and cheer for it. So I re- people skills are fabulous. and costs Dh25 head. We’ll hold out a little bit on that one. sold more than 120 million records, for the ing with the red-jacketed huntsmen being shot Reuters Ian Gavan / Getty Images wrote the manuscript, leaving out * the graphs, grids and analyses, so You have dedicated your book to ĝĝ[email protected] Hala Khalaf is a freelance journalist in Abu Dhabi

04 Monday, June 30, 2014 www.thenational.ae The National arts&life The National arts&life Monday, June 30, 2014 www.thenational.ae 05