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Cineplex EA SPORTS NHL14 Premiere Tournament-FINAL.Pdf FOR IMMEDIATE RELEASE Cineplex, EA SPORTS partner for first-ever giant screen NHL14 tournament Play NHL 14 on a giant theatre screen for the opportunity to win great prizes – days before the game’s official release date Toronto, ON, (TSX: CGX) – September 3, 2013 – Fans of the EA SPORTS NHL hockey franchise will get their first chance to play the newest installment in the series, the award winning, EA SPORTS NHL® 14, live on a huge theatre screen, three days in advance of the game’s official release date. Cineplex Entertainment today announced the opening of registration for the first-ever Cineplex EA SPORTS NHL® 14 Premiere Tournament – beginning at 8:00 a.m. at Toronto’s Cineplex Cinemas Yonge-Dundas, on Saturday, September 7, 2013. “This tournament provides fans of EA SPORTS’ NHL franchise an exclusive first opportunity to play one of the most anticipated video games of 2013,” said Brad LaDouceur, Vice President, Alternative Programming, Cineplex Entertainment. “There’s no better way to play than live on the big screen, with the opportunity to win great prizes.” As part of the grand prize, the tournament winner will have the opportunity to face-off against one of the players from the Toronto Maple Leafs, for ultimate bragging rights. The tournament will be played on the PlayStation®3 computer entertainment system, and is open to approximately 200 participants. For more information or to register, visit Cineplex.com/NHL14Tournament.com or the Cineplex Cinemas Yonge-Dundas box office. Tournament Participation tickets cost just $10.00. Spectator tickets will be available at no charge at the theatre box office, beginning at 1:00 p.m. on Thursday, September 5, 2013. Spectator tickets are available on a first-come, first-served basis. Bryan Calhoun, host of Got Game on Toronto’s Sportsnet 590 The Fan radio program will MC the event. Each tournament participant will receive an opportunity to play on the big screen. In concert with this event, Cineplex will begin offering the NHL 14 Gamer Combo at concessions stands September 6, 2013. With the purchase of each NHL 14 Gamer Combo, movie-goers will receive a collectable EA SPORTS NHL®14 sports cup, and a Hockey Ultimate Team pack. The Hockey Ultimate Team pack* allows you to collect and build your ultimate fantasy hockey team with players from leagues around the world. Powered by a generation of the best EA SPORTS technology, NHL 14 delivers hockey at its finest with big hits, real fights, unbelievable speed and skill. NHL14, winner of this year’s prestigious Game Critics Award for Best Sports Game at the Electronic Entertainment Expo (E3) will be available for the Xbox 360® video game and entertainment system, and the PlayStation®3 computer entertainment system. NHL 14 releases on September 10, 2013 in North America and by September 13, 2013 worldwide. NHL 14 was developed at EA Canada in Vancouver and has been rated E10+ by the ESRB and PEGI 12; visit www.esrb.org and www.pegi.info for more information. Become a fan of EA SPORTS NHL® on Facebook and follow us on Twitter. Tournament details: Players must purchase their tickets in advance, and should arrive when doors open at 8:00 a.m. for registration. The tournament will conclude by approximately 2:30 p.m. First round – A single elimination tournament taking place in eight auditoriums and featuring five minute matches. Second, third and fourth rounds – Also a single elimination tournament featuring five minute matches. The final seven matches take place in Cineplex Cinemas Yonge-Dundas cutting edge UltraAVX auditorium – which features a wall-to-wall screen and superb Dolby digital surround sound. Rules and Regulations for this tournament are posted on Cineplex.com/NHL14Tournament Prizes for the top finishers include: Grand prize – An NHL 14-themed PlayStation 3, a copy of NHL 14, a signed Martin Brodeur jersey and 24 Cineplex Admit One movie passes. Second place – A signed LA Kings jersey, a copy of the game, plus 12 Cineplex Admit One movie passes. Third place – A copy of NHL14 and two Cineplex Admit One movie passes. NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2013. All Rights Reserved. NHL® 14 is an Officially Licensed Product of the NHL and the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA. © NHLPA. EA SPORTS is a trademark of Electronic Arts Inc. and its subsidiaries. Xbox and Xbox 360 is a trademark of the Microsoft group of companies and are used under license from Microsoft. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners. *Internet Connection and Origin Account required. Must be 13+ to create an account. About Cineplex: Cineplex Inc. (“Cineplex”) is one of Canada’s leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program. Cineplex is headquartered in Toronto, Canada, and operates 136 theatres with 1,454 screens from British Columbia to Quebec, serving approximately 71 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex Cinemas, Cineplex VIP Cinemas, Famous Players and Cinema City. Cineplex also owns and operates the UltraAVX, 2 Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at cineplex.com. -30- For information, interviews or photos please contact: Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment, 416-323-6648, [email protected] Mike Langdon, Director, Communications, Cineplex Entertainment, 416-323-6728, [email protected] 3 .
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