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Quality Evaluation of Payam Noor University of Isfahan in the Field of Student Based on Baldrige Excellence Model

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Quality Evaluation of Payam Noor University of Isfahan in the Field of Student Based on Baldrige Excellence Model European Online Journal of Natural and Social Sciences 2013; www.european-science.com vol.2, No. 3(s), pp. 1678-1683 ISSN 1805-3602 Quality evaluation of Payam Noor University of Isfahan in the field of student based on Baldrige Excellence Model Farangis Elyasi, Maryam Bagaii Shakhespajouh Institute, Esfahan. Iran Abstract portant characteristic of higher education has been rapid expansion of higher education institutions in de- The objective of the present study was to examine veloping countries, including our country, in the last the quality performance of Payame Noor University four decades. Indeed, higher education represents a of Isfahan about student based on Baldrige Excellence significant kind of investment in human resources that Model. Among all students and the students of econ- with providing and promoting the required knowl- omy and educational sciences who had been studying edge, skills and attitudes in the human resources helps in 2012-2013 year, the numbers of 196 people were se- to the comprehensive development of country. Thus lected randomly based on stratified sampling and Co- the higher education undertake undeniable role in the chran formula, among which 66 questionnaires were development of community, especially organizations eliminated. As a result, the analysis was performed on (Baron, 2000). University and in general, higher edu- 130 (99 females and 31 males) students. The results cation is most valuable resource that any society has show that between male and female students, there is it for the development and extension and universities a significant difference about performance qualities of have earned a great reputation in term of knowledge university and male students’ opinions are more fa- and are considered the way of researcher of science vorable than females’ in this respect. Also, there is no and progress (Longbottom, 2008). Today, improving significant difference between undergraduate and post- the quality of education is inseparable part of brokers graduate students, and opinions are the same in both political and administrative discourses associated with groups and there is no significant difference between managing of higher education of country (Mitchell, educational sciences and economics students. The re- 2007). David Dale expresses that educational quality sults of the Friedman test indicates there is significant is equivalent educational standards. In fact, quality is a differences between three measured components of the relative concept and is subject to many factors that are questionnaire, information and knowledge component effective in the performance. Although little research have been located in the first place, satisfaction in the has been done on the quality of educational factors second place and communication component in the in this field so check the quality of factors based on a third, respectively. Thus, it can be stated that these three standard model of this study is necessary. factors are effective on evaluating the performance of Educational services must be provided so that stu- students, and information and knowledge component dents feel place in a safe environment, and in this man- influence has an effective role in the evaluating. ner be provided their ready to learn more (Katnr, 2000). The consequences of organizations and enterprises Keywords: quality, performance, information negligence in performing duties and providing services and knowledge, communication, satisfaction, Bal- are related to organizations more. (Morgan 0.1984) drige model but not having the program, officials and employees of educational centres neglect and provide services to Introduction learners related to society. Therefore, management of educational institutions, especially in universities level Higher education is considered as one of the key from Faculty of two ministries has critical and sensitive elements of human development in each country. Im- role in realizing educational goals (Elliott, 1997). Corresponding author: Farangis Elyasi, PhD student, Shakhespajouh Institute, Esfahan. Iran. E-mail: [email protected] Copyright © Farangis Elyasi, Maryam Bagaii, 2013 European Online Journal of Natural and Social Sciences; vol.2, No. 3(s), pp. 1678-1683 1678 Social science section Baldrige model is one of most important models cess is included time interval between student’s initial in order to improve the quality of organizational ex- decisions based on enrolment in organization while cellence that were created first to increase the compe- they want to leave there. The focus of action should tition between companies and then was used in other be attended on cases which affect students’ choices, organizations, including educational organizations. confidence, general and specific demands and other Malcolm Baldrych, the Commerce Minister for requirements. These characteristics may be including a previous years of America, provided the propose to focus on the program, student’s workplace after com- establish a prize to America Congress in 1987, which pleting educational objectives or apprenticeship goals. was eventually adopted and was named Malcolm Bal- About students’ communication and satisfaction is a drych Award as a law and reminds .Baldrych Malcolm note to this point that university how to form the com- And was awarded to Precursor and excellence organi- munications in order to attract students and to enhance zations in industry and services since 1988 and also to their confidence. In other words, an organization how activate organizations in the health and education sec- work to students’ attract and retain, enhance perfor- tors since 1999. This model has evolved over time and mance and to meet the expectations in their learning has been used worldwide for performance excellence. and increase learning, and obtain satisfaction and cre- The main concepts of the model have been set in seven ation permanent relationships with them? Do students major criteria of leadership, strategic planning, focus on have access easily to the necessary facilities to search customer, information and analysis, human resources for information, to follow up on specific issues and ex- (Chand, 2007), processes management, organizational press their objections? How to check proposed objec- performance (Mayga, 2004). One of the main subjects tions and complaints by students? How does identifies of evaluation in this model is customer orientation or fo- students’ satisfaction and dissatisfaction (surveys, for- cus area on customers. An organization has the admin- mal and informal feedbacks, withdrew from the study istrative classifies, organizational charts, different parts, rate, absenteeism rates, complaints) (Sohrabi, 2008). goals and ways, instructions and so other cases that Considering the importance of relationship qual- certainly is not important for customers and the great ity with students and decisive role in promoting the of organization and its different parts but they want to quality of university and according to this issues, the solve their problems. A customer-oriented organization studied population in this regard has not been done a is one which its aim is taking customer inquiries in issues systematic and prominent research, therefore there is which have most value to them and know customer sat- not necessary identifying from performance quality of isfaction as their capital and guaranteed to return capital university in relation to students based on the Baldrige of organization. In the colleges, main customers are stu- model and implementing of this study was recognized dents. Therefore, in this area this subject should be ex- to be essential. Furthermore, the results and findings amined how the organization to provide needs, desires, can be used as the improvement of bedder of status quo expectations and preferences of students. Other items in the studied universities in the performance improve- of examination in this area is that organization how to ment of communicates with students’ field. Therefore, communicate with students and how to provides the key the performance of university in relation to the stu- factors that cause to attraction, satisfaction, confidence, dents is descriptive variable of the research which will maintain them, enhance educational programs and ser- be evaluated based on the Baldrige model. vices and organizational survival (Sohrabi, 2008). Thus, the performance quality of university in relation to stu- Materials and Methods dents based on the Baldrige model can be defined in form of three factors of knowledge acquisition related to The study sample students; communicate with students and student satis- In the study the statistically population con- faction (Nave Ebrahim et al, 2010). sisted of all undergraduate and graduate students of The process of knowledge acquisition is to follow economics and education scientific of Payam Noor that organization how determine needs and demands University of Isfahan who studying in the academic of students to ensure fitness of educational programs, year 2011-2012 whose number is 240 undergraduate educational aid and educational services with needs students and 160 graduate students. The sample size and desires. In fact, the factor refers to all of the im- was estimated 196 people by the Cochran formula. portant characteristics of educational programs, edu- The number of samples was selected using stratified cational aid and educational services are available for sampling randomly among Economics and Educa- students
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