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Itv and Virgin Media Agree Long Term Commercial Partnership

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Itv and Virgin Media Agree Long Term Commercial Partnership ITV AND VIRGIN MEDIA AGREE LONG TERM COMMERCIAL PARTNERSHIP ITV and Virgin Media have today signed an innovative new three-year deal that drives increased value for both businesses and provides Virgin TV customers with an enhanced viewing experience across all of ITV’s channels and services. The deal, which will result in a new commercial relationship between the two companies, includes an expanded range of ITV content across all Virgin Media’s current and planned platforms, an enhanced advertising and marketing commitment from Virgin Media across ITV’s family of channels, as well as an increased presence and additional promotion for the ITV brand, and ITV’s great programmes, on Virgin Media’s channels. The agreement also includes the following: • The supply of all ITV channels in SD and HD for in-home and out-of-home viewing • All 4K programming on ITV including future sporting events • An expanded supply of on-demand rights, extending the viewing window and offering access to premium ITV box sets • Support for new functionality on the Virgin TV platform such as the ability to “start over” and “replay” programmes • Carriage of the ITV Hub app on Virgin Media set top boxes • An agreement to work together to enable cloud-based recordings in future While an important feature of the agreement is a deeper commercial relationship between the two companies, it also maintains both parties’ respective long-held positions on the issue of retransmission fees for the future. Carolyn McCall, CEO of ITV, said: “Viewers and customers are at the heart of everything we do at ITV and this focus will become increasingly important as we continue to make our fantastic content available to audiences wherever they are, and whenever they want to watch. "We are therefore pleased to be extending and enhancing our long term relationship with Virgin Media. “This exciting new commercial partnership has many benefits for both our businesses and for consumers. It recognises ITV’s ongoing investment in brilliant programming, and the great platform that Virgin Media has created, as well as providing audiences with more choice and a much improved viewing experience, whether they are at home or on the move.” Tom Mockridge, CEO of Virgin Media, said: “This is the start of a positive new chapter for ITV and Virgin Media, forging a deeper relationship. “We are pleased to be extending our long term partnership, bringing significant new benefits to both companies and our respective viewers and customers. “With an expanded range of fantastic programming and services, our customers can now enjoy more ITV than ever before.” ENDS Press Contact: Paul Moore +44 7860 794 444 Investor Relations Contacts: Pippa Foulds +44 20 7157 6555 or +44 7778 031 097 Charlotte Parker +44 20 7156 6476 .
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