First Steps Making physical activity part of everyday life in In brief At a glance 69,857 In Southall, we will: people live

• Increase physical activity levels for inactive in Southall individuals who do less than 30 minutes exercise per week to more than 150 minutes per week • Focus on the most inactive groups 43% • Lower income do less than 30 • Ethnic minorities minutes of physical • Women activity per week • Disabled people Lady Margaret • Older people

We will do this by: Dormers Wells • Working with local partners and delivery groups to co-produce solutions • Establishing key relationships with a variety of sectors to encourage whole system change Southall • Constantly evaluating progress and iterating our methodology to overcome barriers Southall Broadway

Norwood Green The benefits are: Southall • Reduction in chronic health conditions Green • Reduction in isolation and loneliness • Improved mental health and wellbeing • Reduced burden to local services and the NHS • Improved community wellbeing and resilience • A better place to live Over 80 languages One in six spoken live with a disability

Let’s Go Southall – First Steps 3 Welcome Contents

“We are really pleased that we are able to launch and share this important report Executive Summary 6 which outlines the Let’s Go Southall programme. As a member of the executive board, I am pleased to support the programme in order to deliver whole systems change to What is Let’s Go Southall? 8 enable more people in Southall to become and stay active for many years to come. The programme is innovative and will involve collaboration with many partners to bring The Sport ‘Local Delivery Pilot’ Programme 9 out behaviour change for those involved. We are one of the 12 Sport England Local The National Health picture 9 Delivery Pilots and we are looking forward to working with existing and new partners What does it mean for Southall? 10 to achieve a more active Southall.” Our Vision 10 Judith Finlay – Executive Director of Children, Adults and Public Health Our Values 10 Our Bid 11

We are delighted to launch this First Steps This innovative programme to ‘do things About Southall 12 Report, which introduces the Let’s Go Southall differently’ is a once in a lifetime opportunity. Programme as one of the 12 Sport England We are excited to be working alongside both Southall – the people, the places 13 Local Delivery Pilots. local and national partners to ensure that Why Southall? 15 we can deliver a positive impact with the Baseline Survey Results 16 This innovative programme aims to deliver community in Southall. Who is our target audience? 18 whole system change through collaboration with a wide range of partners and community We are looking forward to working with you Context within 19 members to increase physical activity levels in and sharing the learnings of our challenges Southall. and successes as we tackle health inequalities How / methodology / implementation / values 22 in Southall. The outcomes of the Let’s Go Southall pilot Programme delivery – Who is involved? 23 programme contribute to one of our core This First Steps Report walks you through our Whole systems change 23 council priorities of the borough to ensure that journey so far and sets the scene for the rest our residents are able to live happy, physically of the programme to come. Governance 24 active and independent lives, making sure that Insight and research 25 Ealing is a healthy and great place to live. The Let’s Go Southall Team Co-design, co-develop and capacity build 25 Test and Iterate 25 As a programme bringing together public, private and voluntary sector organisations, Evaluation 26 I look forward to seeing the positive outcomes and the impact we can make when we work Our Journey 27 together. Timeline 28 Councillor Bassam Mahfouz Challenges we have faced so far 29 Ealing Cabinet member for Finance and Leisure Looking forward and next steps 29 Get involved and find out more 29 Our supporters 30

4 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 5 About the Programme How are we going to achieve it?

Let’s Go Southall is one of 12 Local Furthermore, these activities were Sport England has £100 million of The Let’s Go Southall programme To ensure the success of a We aim to engage individuals, Delivery Pilots for Sport England’s often one-off events or longer funding to explore new ways of aims to decrease levels of physical programme that stimulates whole families and community groups strategy to research and develop programmes that depended thinking, fund programmes that inactivity in Southall, focusing on system change, we will work with through activities, transport, innovative solutions that break down on funding, so were not always focus on hard-to-reach groups and individuals who currently do less many different organisations, public spaces and more. barriers to physical activity. Let’s Go sustainable in the long term. implement long-lasting change. than 30 minutes of activity a week. including faith groups, schools, Southall’s mission is to make it easy Southall has an inactive population of the NHS, the council and local for people in Southall to get active as Since physical inactivity has a As current methods haven’t led to 43%, which is much higher than the businesses. part of their daily lives. huge impact on a person’s physical optimum results, Sport England 25% average for England, and even health, mental health and general wants this strategy to take higher than Ealing’s 24%2. Over the past few decades, the wellbeing, the government has innovative, different approaches to What stops me being active in government has invested heavily challeged Sport England to tackle engage the population in physical This programme also recognises that Southall? in sporting initiatives to get people inactivity in the nation. activity. people don’t exist in a vacuum, and more active. However, the figures say there are many factors and underlying that these programmes are not as causes that influence inactivity levels. ‘I often feel too tired at the accessible to certain target groups, end of a busy day’ most notably lower income families, ethnic minorities, women and Inactive Fairly active Active people with disabilities1.

Evaluation and learning 49% 38% 32% Co-Design Embed Insight Scale Sustain

2020 2021 Accelerate

Co-Develop As we embark on this journey with the Southall community, the First Steps report outlines our aims, research into the current state of local activity and our plans going forward.

1 HM Government. (2015). Sporting Future: A New Strategy for an Active Nation. 2 Social Change UK. (2019, September). Southall Local Delivery Pilot Physical Activity Baseline Survey Report.

6 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 7 What is Let’s Go The Sport England ‘Local Delivery Pilot’ Programme

Southall? Southall is one of 12 areas around What is Physical Activity? This includes walking, using the the UK that were chosen to be ‘Local Physical activity includes anything stairs instead of the lift and carrying The Sport England Delivery Pilots’ as part of Sport that raises your heart rate and makes heavy bags. England’s strategy Towards an Active you slightly out of breath. ‘Local Delivery Pilot’ Nation. This strategy explores new Programme ways to increase physical activity levels among the UK population. The National Health Picture

The National Health Despite recent successes in getting Despite the heavy emphasis on On an individual level: Picture the nation more active, there still sport in British society, recently exist some stubborn and stark the conversation around physical • Physical inactivity is responsible inequalities in who is actually active. activity has shifted. The UK now for 1 in 6 deaths in the UK6. What does it mean Certain groups such as older people, wants to take a holistic approach for Southall? those with disabilities, women, and in examining how physical activity • Physical activity helps to low-income families remain less can change individual lives and prevent and manage more than likely to take part in physical activity society as a whole. There is a 20 chronic health conditions, Our Vision and sport. Therefore, Sport England focus on 5 key outcomes: physical including cardiovascular has channelled funding into new wellbeing, mental wellbeing, disease, stroke, type 2 diabetes, Our Values opportunities for under-represented individual development, social dementia, obesity and a variety groups that would benefit from and community development and of cancers. It is also linked to improved health and wellbeing. economic development4. If people overall health benefits, such as Our Bid are physically active they are reduced injury risk, improved The pilots aim to uncover barriers more likely to stay fit and healthy quality of life, increased to activity that result in such stark for longer, but current research productivity and reduced inequalities by using local insights suggests that around a quarter of absenteeism at work7. and community knowledge. They the British population is inactive5, will then develop and test new which has a major impact on On a national level: solutions that could lead to long- communities and costs the NHS term behaviour change, increase and social services billions of • The financial costs of this community activity levels and ‘unlock pounds a year. inactivity are estimated to be something ground-breaking for the £7.4 billion per year8. 3 whole country .’ Sport England is trialling an innovative new strategy because To effect significant and sustainable the current level of inactivity cannot change, the Local Delivery Pilots are continue. expected to stimulate whole system change. This means not just looking at individuals but at the intricate network of community, geography and policy.

3 Sport England. (n.d.). A Brief History of the Local Delivery Pilots. 4 HM Government. (2015). Sporting Future: A New Strategy for an Active Nation. 5 Gov.uk. (2019, January). Physical Inactivity. 6 Sport England. (2015). Active Design. 7 Department for Transport. (2017). Cycling and Walking Investment Strategy. 8 Sport England. (2015). Active Design.

8 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 9 What does it mean for Southall? Our Bid Let’s Go Southall is not simply Our theory of change is: - supporting each other to learn providing new sports facilities and share skills that help Our initial bid in 2017 to Sport • We want to positively impact • We will use local insight to or services. It is about many • Helping inactive residents better influence change back in our England was based on the research the overall social and economic change behaviour and reduce organisations working in partnership meet their everyday needs organisations and communities and results of previous projects we wellbeing of our target groups demand on services among with residents to understand why through physical activity will both have been involved with in Southall. as well as their levels of physical inactive residents. some people are inactive and what help them become more active - testing in our own organisations These include the Big Conversation activity. might be done to help them to and improve community wellbeing and lives what we learn on the and the Southall Charter. While this • We will test ways to help people change. and resilience programme forms part of the framework for the • We want to embed physical become more active and self- Let’s Go Southall programme, we activity into the everyday lives of sufficient, and support staff This is a chance for all sectors in • Tackling issues with practitioners - recognising that situations will test and verify assumptions Southall residents. and partners to encourage this the community to get involved in and residents will uncover joined- change people, groups and with our own insight. change. envisioning and implementing the up solutions that can achieve the places that create unexpected • We want to enable people to change they want to see in their above outcomes. challenges and opportunities for Let’s go Southall’s ambition is to get more active in ways • We will test a neighbourhood community. This pilot programme change change the relationship Southall that connect them to their model to systems-change has the potential to be a trailblazer residents and stakeholders have neighbours. across Southall. and example to the rest of the Our Values - being prepared to be challenged with their neighbourhood to country. by others and our own encourage a universal increase in • We want to help people make • We will incentivise providers Our values have been co-developed The team aims to make lasting experiences of navigating change physical activity levels. Specifically, Southall a better place to live. and entrepreneurs to change with community organisations and improvements so that people and seeing these as opportunities the programme will help those local behaviour. members who have supported the continue to be active long after the to learn who are currently doing less than We will do this by developing a programme to date, through a Value programme has ended. 30 minutes of physical activity per shared understanding of people’s • We will pool investment across Development workshop facilitated by - creating spaces to continuously week. motivations and experiences. partners and communities to UsCreates in the summer of 2017. invest in getting people more Our Vision test, review and refine how we work to manage risk in a changing In achieving the above: • We will enable people who active in their neighbourhoods. As a programme, we commit to: environment are good at influencing We want to make it easy for people • We want to make it easy for behaviour change in their We realise Southall communities to get active as part of their everyday - starting by walking in each - sharing what we learn with our people to get active as part of networks to spread activities and organisations are already lives and as a method for meeting other’s shoes to better colleagues, friends, relatives and their everyday lives and for the through their network. doing a lot of the above. Let’s go their basic needs. By making a understand each other and how neighbours and inviting them to ways they get active to help Southall seeks to explore, support positive impact on the overall social we can support each other participate them meet their basic needs. • We will use data to help people and improve how practitioners and and economic wellbeing of our understand their behaviour and residents achieve these goals. target groups as well as their levels - bringing people together - investing in sustainability from • We want people to walk and encourage them to change it of physical activity, we hope to help around common issues and the start to create a culture of cycle when they are making over the long term to become people make Southall a better place investing in people working people investing in and improving short journeys instead of driving. more active. to live. in-between organisations and our neighbourhood communities

10 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 11 About Southall Southall – the Southall is a vibrant, multicultural town, rich in diversity and people, the places home to the different waves of migrant communities from across Why Southall? the world, including India, Pakistan, Sri Lanka and Somalia. The population as well as the place is continuously changing. Baseline Survey Results Who is our target audience?

Northolt Park Context within Sudbury Hill Underground and Rail Lines Sudbury Town Ealing Mandeville Major Roads Elizabeth Line (Crossrail) Northolt North GREENFORD

NORTHOLT Greenford

Greenford A40 Green Northolt West End Perivale Greenford A40 Broadway South Greenford

North Circular Road Hanger Lady Hill Cleveland A40 Margaret Hobbayne Castle Bar Park North Acton Ealing Broadway Ealing Drayton Green Central Dormers Ealing Broadway Wells Hanwell Acton Main Line Ealing SOUTHALL Common EALING ACTON & PARK ROYAL Southall Acton Central Broadway Ealing Walpole Common South Acton Acton Town Southall South Ealing Southfield Southall Northfields South Acton Turnham Green Green Boston Manor Northfield Park

12 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 13 Why Southall? Baseline Survey Results

With an inactive population of 43% In addition, Southall is set to see Finally, there is a strong local The Let’s Go Southall team and the highest levels of preventable significant growth in housing, commitment to partnership and appointed Social Change UK, Demographic and target audience group breakdown In total, 663 residents took part in the survey (slightly above the target set of & chronic health conditions in the population and infrastructure changing systems, especially a leading social research and 659 residents). The following breakdowns show the demographic breakdown borough, Southall provides a great over the next few years, which around physical activity and active marketing behaviour change of respondents by gender, ethnicity, age, decile of deprivation. opportunity to improve and tackle will impact population needs and citizenship. This is brought on by agency, as their evaluation partner. inequalities in physical activity. services including health, leisure high levels of community cohesion Their first task was to undertake a Participant numbers (%) and education. This construction, and a willingness to improve the baseline survey with residents to including the completion of Crossrail town. Together, this makes us understand the current situation and greater connectivity to hopeful about the ability to increase in Southall. This survey sought to Gender and Heathrow, presents great activity levels in Southall and improve explore current physical activity Male 304 (52.6%) opportunities to change people’s overall wellbeing in the area. levels, understand the community Female 349 (45.9%) travel patterns and lifestyle. and healthy lifestyles, and find out Prefer not to say 10 (1.5%) what motivates people and what prevents local people from being active in the town.

The survey was conducted over Ethnicity One in Caring the summer months across Asian / Asian British – Indian 332 (50%) Asian / Asian British – Pakistani 144 (21.7%) Southall, face-to-face with six responsibilities Asian /Asian British – Bangladeshi 45 (6.8%) residents at community venues, White – English, Welsh, Scottish, 26 (3.9%) Southall residents live with are also taken on by the on the street and via stakeholder Northern Irish, British and partner groups, as well as at Black or Black British – African 25 (3.8%) a disability, the highest highest proportion of residents community events and online. In Black / African / Caribbean / 23 (3.5%) proportion of all seven towns in the area which may diminish total, 663 residents took part. Black British – African All other / did not say 68 (10.3%) in Ealing the opportunities for certain leisure activities Age range 15 – 29 164 (24.7%) 30 – 44 222 (33.5%) 45 – 59 174 (26.2%) 60 – 74 77 (11.6%) 75 and over 15 (2.3%) “My daughter goes to St Ansel, Kings Street. I had a baby two years back, I gained Didn’t answer / prefer not to say 11 (1.7%) a lot of weight, but being with a baby, it’s so hard to go to the gym, because they don’t allow pushchairs there. I can’t afford to pay childminders just to go to the gym, I already pay the childminder while I go to work. So I find the green gym very helpful. It has helped me loose a lot of baby weight.” Decile of deprivation 1 – 2 257 (38.8%) Debbie – Southall resident 3 – 4 276 (41.6%)

14 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 15 Baseline Survey Results Target audience Context within Ealing

The activity Southall residents most Although our programme aims to Helping people become active, The strategic framework of our These are the rates of physical activity in Southall, which we have regularly engage in is walking, which encourage everyone in Southall to be healthy and independent is one of outcomes-based Future Ealing compared with existing data across Ealing and England as a whole. was done by the majority of residents more active, we will take an inclusive the borough’s top three priorities. programme is an enabler for the (87.6%), compared to cycling approach to reduce inequalities in the model of collaborative leadership Physical activity Amount of Baseline survey Sport England Sport England (11.8%) and other sport (29%) on area, targeting groups that are most As well as being the best outcome in Southall which we have been level physical activity participants (%) data for Ealing* data for England* at least one day in the week prior to likely to be inactive. From our baseline for residents, helping people to building over several years, completing the survey. data, these are older residents, those stay healthy for longer also reduces particularly since the 2012 ‘Big Inactive 0 – 29 286 (43.1%) 24.2% 25.2% with disabilities and long-term health demand on health and adult social Conversation’ which informed the Fairly active 30 – 149 75 (11.3%) 10.9% 12.5% However, walking was less likely to conditions, BAME groups and women. care services in the long term. Southall Big Plan and Charter. Active 150 and over 302 (45.6%) 64.9% 62.3% raise residents’ breathing rates, with just over half (58.7%) reporting that Our initial survey showed that the Ensuring people have the NHS Our Future Ealing programme * data from ‘Active lives survey’ November 2017/2018. walking had raised their breaking majority (88.2%) of Southall residents recommended levels of physical demonstrates how we are actively rate, compared to cycling and other already walk at least one day per activity is a key part of helping progressing whole system change sport, where 85.9% of residents week, for an average of almost 70 residents to stay healthy as they to address key local challenges. The These are the activities undertaken by Southall residents, along with said these activities had raised their minutes per day over 5 days. (cite grow older. Council and key strategic partners their frequency. breathing rate. baseline data) Active transport have recognized that continuing to (walking and cycling) was also a We have the commitment and adhere to old practices and ways Did on at least Those who did Average days Average minutes When we asked residents what their popular topic during interviews at backing of strategic leaders of working is unsustainable. We 1 day the activity and spent doing spent doing main reasons are for being active, local events, suggesting that we across the borough to develop the have agreed an ambitious shift to an reported activity activity we found that the most important should focus on people who drive programme as part of our ‘one outcomes focus and transformation increased breathing rate motivation across most audience short distances or take the bus, public service’ ethos. of ways of working across the whole groups was: ‘It makes me feel encouraging them to ‘switch’ spectrum of partnership working. Walking 581 (87.6%) 341 (58.7%) 5.21 70.14 better in myself, (for example, it their trips to more active forms Cycling 78 (11.8%) 67 (85.9%) 3.10 53.35 makes me feel less stressed or of transportation. feel happier)’ – followed by ‘it helps Sport / fitness 192 (29%) 165 (85.9%) 3.04 77.99 my physical health (for example, activity / gym it makes me feel fitter, stronger, or gives me more energy)’ and ‘it What motivates me to be active helps me to lose. in Southall?

In terms of psychological capability, the most strongly agreed statement ‘My family and making a by every audience group except better life for us’ those with mental health and other health conditions was: ‘I often feel Inactive Fairly active Active too tired at the end of a busy day’.

The most strongly agreed statement by every audience group (except active and older residents) relating to physical opportunity was: ‘the cost of doing activities is too high’. 67% 61% 73%

16 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 17 Physical exercise recommendations

Early Childhood (Under 5 years old) Young People (5 to 18 years old)

Infants should be physically active several times every day • Children and young people should engage in moderate-to- in a variety of ways, including interactive floor-based activity, vigorous intensity physical activity for an average of at least e.g. crawling. 60 minutes per day across the week. This can include all forms of activity such as physical education, active travel, For infants not yet mobile, this includes at least 30 minutes after-school activities, play and sports. of tummy time spread throughout the day while awake (and other movements such as reaching and grasping, pushing • Children and young people should engage in a variety of and pulling themselves independently, or rolling over); more types and intensities of physical activity across the week is better. to develop movement skills, muscular fitness, and bone strength. Toddlers should spend at least 180 minutes (3 hours) per day in a variety of physical activities at any intensity, including • Children and young people should aim to minimise the active and outdoor play, spread throughout the day; more amount of time spent being sedentary, and when physically is better. possible should break up long periods of not moving with at least light physical activity. Pre-schoolers should spend at least 180 minutes (3 hours) per day in a variety of physical activities spread throughout the day, including active and outdoor play. More is better; the 180 minutes should include at least 60 minutes of moderate-to- vigorous physical activity. In Southall under half of all adults are recorded as being physically active (45.6%), much lower than the London average (64.6%). On top of this, more than 2 in 5 are physically inactive (43.1%), almost Southall offers a range of These include: - Free cycle training programmes, 9 opportunities to help people free smile brackets to secure twice the London average (22.2%) . become more active. - Distance marker routes in parks, bikes at home and free bike which provide opportunities for maintenance. people to walk, jog or run a set distance. - An Active Ealing leisure pass scheme offering discounts of up - Over 50 free outdoor gym to 50% for adults and 33% for stations in parks young people who live within the borough 9 London Sport. (2017). Physical Activity and Sport Ealing Borough Profile.

18 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 19 Physical exercise recommendations

Adults (19 to 64 years old) Older Adults (65 years old and over)

• For good physical and mental health, adults should aim to • Older adults should participate in daily physical activity to be physically active every day. Any activity is better than gain health benefits, including maintenance of good physical none, and more is better still. and mental health, wellbeing, and social functioning. Some physical activity is better than none: even light activity brings • Adults should do activities to develop or maintain strength some health benefits compared to being sedentary, while in the major muscle groups. These could include heavy more daily physical activity provides greater health and gardening, carrying heavy shopping, or resistance exercise. social benefits. Muscle strengthening activities should be done on at least two days a week, but any strengthening activity is better • Older adults should maintain or improve their physical than none. function by undertaking activities aimed at improving or maintaining muscle strength, balance and flexibility on at Each week, adults should accumulate at least: least two days a week. These could be combined with sessions involving moderate aerobic activity or could be • 150 minutes (2½ hours) of moderate intensity activity, additional sessions aimed specifically at these components such as brisk walking or cycling of fitness.

• or 75 minutes of vigorous intensity activity, such • Each week older adults should aim to accumulate 150 as running minutes (2½ hours) of moderate intensity aerobic activity, building up gradually from current levels. Those who are • or even shorter durations of very vigorous intensity already regularly active can achieve these benefits through activity, such as sprinting or stair climbing 75 minutes of vigorous intensity activity, or a combination of moderate and vigorous activity, to achieve greater benefits. • or a combination of moderate, vigorous and very Weight-bearing activities which create an impact through vigorous intensity activity the body help to maintain bone health.

• Adults should aim to minimise the amount of time spent • Older adults should break up prolonged periods of being being sedentary, and when physically possible should break sedentary with light activity when physically possible, or at up long periods of inactivity with at least light physical least with standing, as this has distinct health benefits for activity. older people.

Above statistics: NHS. (2019, September). UK Chief Medical Officers’ Physical Activity Guidelines.

20 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 21 How / methodology Programme delivery – Who is involved?

/ implementation / At the heart of getting people more Let’s Go Southall Programme Evaluation Partner, Social Change values physically active is the individual. Team – organising different UK – providing support through However, people don’t exist in groups involved and facilitating measuring our impact during the vacuums. Therefore, partnerships communications. Making sure the programme, as well as providing Who is Involved? between different organisations and programme runs smoothly. initial baseline data. collaboration across sectors will be Whole systems crucial in achieving our goals. Ealing Council – bringing together Insight and Co-Design Partner, expertise and contacts across public Leadership Centre – working change While individuals and communities health, transport, education, leisure with the community to design and in Southall are the experts on their and social care, including the NHS develop solutions; teaching research Governance lives and physical activity, Let’s CCG. and design to community members Go Southall has a number of wider to build capacity and ensure the partnerships that will provide support longevity of the programme. Insight and research and expertise in other vital capacities to help achieve change. Co-design, co-develop and Whole systems change capacity build To drive long-term positive change, we need a whole new approach of individuals, communities, organisations and the council working together to share expertise and responsibilities. We need to think beyond sports halls Test and iterate and gyms to find ways to incorporate more physical activity into people’s lives and routines. Evaluation Systems change is a journey that requires a radical change in attitudes as well as the way people work. It is the relationships, trust, commitment, energy and initiative that drives change forward.

Sports and Leisure: Ealing Council FC, Everyone Active, GLL, Policy London Tigers, Sports Works NHS Ealing CCG Housing: A2 Dominion, Catalyst, Berkeley London Sport Physical What Works Centre for environment Wellbeing Southall Community & Support Groups engaged in Southall Organisation North West London Community Workshop: Collaboration of CCGs and institutions Havelock Family Centre Indian Workers Association A Rocha Social Ealing Council Southall Transition environment Y2 Education Southall Southall Community Alliance Somali Advice & Development Centre Ealing Community Voluntary Service GOSAD Afghan Academy International NHS Ealing CCG Yoga School Punjab Theatre Academy Uscreates Dormers Wells Trust Ltd Individual Featherstone Schools Sports Southall Sports Trust Ltd Partnership CAPE Certitude, GOSAD, Neighbourly Care Ealing and West London College West London Mental Health One You Ealing UCL

22 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 23 Governance Insight and research Co-design, co-develop and capacity build

This is an initial governance structure Ealing Local Strategic Partnership Sport England – Sport England is In order to tackle the inequalities With the support of our insight • Initiate a movement for lasting which will be revisited and developed (LSP) – Ealing LSP Executive Board a non-departmental public body, that exist in our pilot area, we need and co-design partner, Leadership behaviour change and build to respond to the needs of the pilot provides strategic leadership on which will provide a range of support to obtain a deep, on-the-ground Centre, Let’s Go Southall will capacity within the community to and enable effective decision making. key projects, aiming to improve and expertise, including co-ordination understanding of the complex harness community expertise sustain this momentum. outcomes on issues that no of the LDP Network to share learning. challenges and barriers that stop through solution co-design. Ealing Council – Ealing Council organisation could achieve on its Sport England has appointed IFF people becoming more active. This means actively involving We are also seeking to embed is the lead partner for the own. The board brings together Research as its national evaluation Engaging with, listening to and all stakeholders in the design sustainable whole-systems change programme, meaning it has overall senior executives from the statutory partner. observing residents in their day-to- process so that the result meets and recognise that ‘interventions’ responsibility for the programme, and voluntary sectors as well as day lives will be key to gathering their needs. may operate at different levels outcome achievement and financial representatives from the business Let’s Go Southall Executive intelligence, uncovering insight and within the system, where there is management. world. Board – The Executive Board will co-designing ways to engage and Through the co-design and co- opportunity and leverage. We will inform and agree the direction of the motivate different sections of the development process, we will: seek to create these by working with Ealing Cabinet – Ealing Cabinet Ealing Health and Wellbeing Board programme. It will also ensure that community. others through new collaborative is accountable for the council’s – The Ealing Health and Wellbeing co-ordination between workstreams • Support and enable the ways of working, building decision-making process. It Board aims to improve the health and engagement with partners are We want to start by understanding pilot community to develop and connections and relationships meets every month and has nine and wellbeing of Ealing residents effective. the culture of the environment implement their own solutions across the system and developing members, each with a specific area and reduce current inequalities in we’re in and what shapes people’s to barriers to physical activity necessary skills for people to listen of responsibility known as their outcomes. Let’s Go Southall Steering Group – behaviour and capacity to change. to users and work collaboratively. ‘portfolio’. The Let’s Go Southall Steering Group • Develop peer research by is responsible for the overall delivery For example: building capacity and skills of the Let’s Go Southall programme among local statutory and Ealing Health in the community. • motivations, assets, needs and community organisations to Ealing Ealing behaviours of people that live undertake a similar programme of and Wellbeing Cabinet LSP Board Let’s Go Southall Community and work in Southall insight, co-design and community Steering Group – The Community development in other areas or Steering Group consists of leaders • patterns of behaviour over time with other communities. and members of local organisations Let’s Go and is chaired by Southall • underlying systems that influence Southall Sport Community Alliance. behaviour patterns Executive England Test and iterate Board It is important to highlight the • mental models of the different The only way we will know if our ideas and solutions will work is if we try valuable role that Southall community communities that create these them out. partners, organisations, champions, systems Let’s Go leaders and interested groups have By testing, learning and iterating solutions in the community, we will be Southall played in the journey to date, and able to establish quickly which solutions work and how we can refine Steering recognise that their role will be them to make them even better. By embedding feedback and learning Group critical to the success of Let’s Go loops into our process, we can concentrate our efforts on finding the best Southall. Thus the ‘community’ solutions efficiently, while ensuring they will work in the community and arm of the governance model stand the test of time. LGS Sport will be co-developed further with Sport Community England National Southall community partners and An iterative, flexible approach is required, which means that if insight England LDP Steering evaluation organisations. suggests changes should be made to co-produced solutions or the Network Group partner IFF insight methods themselves, this should be seen as positive learning rather than ‘getting it wrong at the start’.

24 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 25 Evaluation Our Journey

While it is important to deliver a Our shared aims and objectives are: The programme also works programme that enables the Southall closely with national evaluators Timeline community to be more physically • Improve our understanding of IFF Research. Appointed by Sport active, it is also important to learn the action required at all levels England, IFF Research collates, Challenges we have from the process. We are committed of the local system to break processes and shares learnings to sharing what works (and doesn’t) down barriers to physical activity, across all Local Delivery Pilots faced so far with the community, other Local especially among harder-to- and beyond. Delivery Pilots and Sport England. engage and socially isolated Looking forward residents. Social Change UK, our evaluation and next steps partners, will provide support in • Define the key ingredients measuring our impact throughout the of a successful ‘whole-system’ Get involved process and will also provide initial community-led approach to baseline data. tackling inactivity, and how this can be reproduced elsewhere. Find out more

• Quantify the impact of the pilot on the target population and the wider system.

• Produce recommendations for sustaining positive behaviour change over the longer-term and how this can be monitored.

What motivates me to be active in Southall? ‘The improvements to my “I don’t feel like we have enough emphasis on health and well-being’ sports. The great thing about sports is that it gets people who probably wouldn’t have any

Inactive Fairly active Active interaction on a day-to-day basis – it gets them together and working together. It creates that vibe, that environment, that energy.”

Sandeep, Gym manager

24% 15% 32%

26 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 27 Our journey – Timeline Challenges we have faced so far

Pre 2017 Whole-systems initiatives are often marked by energy and enthusiasm at Looking forward and next steps Southall Big Plan evolved out of the Southall Big Conversation in 2012, guided the start but may lack clear direction. by the Southall Partnership, various improvements and regeneration projects It is tempting for people to pitch With a solid foundation laid down Follow along or, even better, join have taken place since 2012 in with ideas on how to ‘get going’ for this programme and the us on our journey. Our community without first establishing a shared baseline established, Let’s Go is open to all – if you want to get Early 2017 vision and values or understanding Southall is ready to launch into the more active, help others get more Bid for Sport England project in collaboration with Southall Community Alliance where we are starting from and Insight and Co-Design phase as of active, share your expertise or and other groups where is best to intervene. Planning Autumn 2019. opinion, get in touch through our for system change is about agreeing website www.letsgosouthall. November 2017 the ambition of the endeavour, what org.uk or email us at Successful bid award to the Let’s Go Southall LDP needs to change, who needs to be [email protected] involved, and how people will work July 2018 together. Lead programme personnel change Due to multiple factors – including Get involved and find out more August 2018 changes in internal leadership, as well as governance and the For more information, please visit If you would like to ask a question Community engagement activities in Southall during the summer to raise procurement process – progress has www.letsgosouthall.org.uk or volunteer to be more involved in awareness with residents been slow, particularly from the view the project by helping other people Workshop at Spikes Bridge with partners to identify what skills we need to develop of the Southall community. However, To make sure you get the latest to be more active, please email and what different partners can offer to support the programme internally there has been emphasis news about Let’s Go Southall, visit [email protected] on the importance of ‘getting it right’ www.letsgosouthall.org.uk/get- November 2018 and laying solid foundations at the updates beginning of the program to ensure Supporting the piloting of the Elemental Social Prescribing Project in Southall rigorous evaluation throughout and sustainability beyond the Sport December 2018 England timeline. What stops me being active in Programme Manager and project and engagement officer in post Southall? Corporate Board sign-off and assignment of an Executive Director sponsor to oversee the programme and its governance ‘I prefer to spend my free “Let’s Go Southall is a fantastic and exciting, time doing other things’ January 2019 once in a generation opportunity to tackle a Residents survey, and community group survey health inequality in Southall. Considerable health Inactive Fairly active Active March 2019 data shows that poor health is often linked with Evaluation partner, Social Change UK appointed physical inactivity. This is precisely why Let’s Go Southall will work over the years to enthuse and June 2019 motivate Southall residents to adopt more active Insight and co-design partner appointment lifestyles.”

July 2019 Janpal Basran – Southall Community Alliance Manager Baseline established 33% 35% 22%

28 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 29 Our supporters

Sport England Afghan Academy International “We have beautiful parks here that I think are underused and we need to get Active Ealing Yoga School younger people out into the parks. We support children that have many difficulties London Sport Punjab Theatre Academy in life – teaching life skills is a basic necessity today and sport really helps them Southall Community Alliance Dormers Wells Trust Elemental Southall Sports Trust engage. With that they improve greatly – at school, with friends and with family.” Social Change UK CAPE Certitude Brentford FC Neighbourly Care Onkar Everyone Active West London Mental Health GLL One You Ealing London Tigers NHS Ealing CCG “Once I started doing the walks, I started losing the weight. I thought this is working Sports Works What Works Centre for Wellbeing A2 Dominion North West London Collaboration of CCGs for me and now I want to help other people. We have a lot of Type 2 diabetes in Catalyst Housing Ealing Community Voluntary Service Southall, and I am really shocked how many don’t know about the basic conditions.” Berkeley Group Uscreates Havelock Family Centre Featherstone Lush Indian Workers Associated School Sports Partnerships A Rocha Ealing Hammersmith and West London College Southall Transition UCL Y2 Education Southall The Leadership Centre “If we have a project that is happening in the borough, one thing we lack is other Somali Advice and Development Centre Year Here communities knowing about it. So it will be there but few people will use it. If GOSAD IFF Research you advertise it where the Somali community go for help and advertise it in their language, they are more likely to take part.”

Work cited Fathia

Department for Transport. (2017). Cycling and Walking Investment Strategy. Retrieved from https://assets.publishing.service. gov.uk/government/uploads/system/uploads/attachment_data/file/603527/cycling-walking-investment-strategy.pdf Gov.uk. (2019, January). Physical Inactivity. Retrieved from Gov.uk: https://www.ethnicity-facts-figures.service.gov.uk/health/ exercise-and-activity/physical-inactivity/latest HM Government. (2015). Sporting Future: A New Strategy for an Active Nation. Retrieved from https://assets.publishing. service.gov.uk/government/uploads/system/uploads/attachment_data/file/486622/Sporting_Future_ACCESSIBLE.pdf London Sport. (2017). Physical Activity and Sport Ealing Borough Profile. Retrieved from https://airdrive-secure.s3-eu- west-1.amazonaws.com/sport/dataset/borough-physical-activity-and-sport-profiles-2017/2017-04-18T08%3A55%3A59/ Borough%20Profile%20-%20Ealing%20%28Feb%202017%29.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz- Credential=AKIAJJDIMAIV NHS. (2018, May). Physical Activity Guidelines. Retrieved from NHS Live Well: https://www.nhs.uk/live-well/exercise/ Sport England. (2015). Active Design. Retrieved from https://www.sportengland.org/media/3964/spe003-active-design- published-october-2015-high-quality-for-web-2.pdf Sport England. (n.d.). A Brief History of the Local Delivery Pilots. Retrieved from www.sportengland.org: https://www. sportengland.org/our-work/local-delivery-pilots-community-of-learning/a-brief-history-of-the-local-delivery-pilots/ EC8837 PrintOut Design & Production

30 Let’s Go Southall – First Steps Ealing Council Perceval House 14/16 Road Ealing W5 2HL www.letsgosouthall.org.uk