First Steps Making physical activity part of everyday life in Southall In brief At a glance 69,857 In Southall, we will: people live • Increase physical activity levels for inactive in Southall individuals who do less than 30 minutes exercise per week to more than 150 minutes per week • Focus on the most inactive groups 43% • Lower income do less than 30 • Ethnic minorities minutes of physical • Women activity per week • Disabled people Lady Margaret • Older people We will do this by: Dormers Wells • Working with local partners and delivery groups to co-produce solutions • Establishing key relationships with a variety of sectors to encourage whole system change Southall • Constantly evaluating progress and iterating our methodology to overcome barriers Southall Broadway Norwood Green The benefits are: Southall • Reduction in chronic health conditions Green • Reduction in isolation and loneliness • Improved mental health and wellbeing • Reduced burden to local services and the NHS • Improved community wellbeing and resilience • A better place to live Over 80 languages One in six spoken live with a disability Let’s Go Southall – First Steps 3 Welcome Contents “We are really pleased that we are able to launch and share this important report Executive Summary 6 which outlines the Let’s Go Southall programme. As a member of the executive board, I am pleased to support the programme in order to deliver whole systems change to What is Let’s Go Southall? 8 enable more people in Southall to become and stay active for many years to come. The programme is innovative and will involve collaboration with many partners to bring The Sport England ‘Local Delivery Pilot’ Programme 9 out behaviour change for those involved. We are one of the 12 Sport England Local The National Health picture 9 Delivery Pilots and we are looking forward to working with existing and new partners What does it mean for Southall? 10 to achieve a more active Southall.” Our Vision 10 Judith Finlay – Executive Director of Children, Adults and Public Health Our Values 10 Our Bid 11 We are delighted to launch this First Steps This innovative programme to ‘do things About Southall 12 Report, which introduces the Let’s Go Southall differently’ is a once in a lifetime opportunity. Programme as one of the 12 Sport England We are excited to be working alongside both Southall – the people, the places 13 Local Delivery Pilots. local and national partners to ensure that Why Southall? 15 we can deliver a positive impact with the Baseline Survey Results 16 This innovative programme aims to deliver community in Southall. Who is our target audience? 18 whole system change through collaboration with a wide range of partners and community We are looking forward to working with you Context within Ealing 19 members to increase physical activity levels in and sharing the learnings of our challenges Southall. and successes as we tackle health inequalities How / methodology / implementation / values 22 in Southall. The outcomes of the Let’s Go Southall pilot Programme delivery – Who is involved? 23 programme contribute to one of our core This First Steps Report walks you through our Whole systems change 23 council priorities of the borough to ensure that journey so far and sets the scene for the rest our residents are able to live happy, physically of the programme to come. Governance 24 active and independent lives, making sure that Insight and research 25 Ealing is a healthy and great place to live. The Let’s Go Southall Team Co-design, co-develop and capacity build 25 Test and Iterate 25 As a programme bringing together public, private and voluntary sector organisations, Evaluation 26 I look forward to seeing the positive outcomes and the impact we can make when we work Our Journey 27 together. Timeline 28 Councillor Bassam Mahfouz Challenges we have faced so far 29 Ealing Cabinet member for Finance and Leisure Looking forward and next steps 29 Get involved and find out more 29 Our supporters 30 4 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 5 About the Programme How are we going to achieve it? Let’s Go Southall is one of 12 Local Furthermore, these activities were Sport England has £100 million of The Let’s Go Southall programme To ensure the success of a We aim to engage individuals, Delivery Pilots for Sport England’s often one-off events or longer funding to explore new ways of aims to decrease levels of physical programme that stimulates whole families and community groups strategy to research and develop programmes that depended thinking, fund programmes that inactivity in Southall, focusing on system change, we will work with through activities, transport, innovative solutions that break down on funding, so were not always focus on hard-to-reach groups and individuals who currently do less many different organisations, public spaces and more. barriers to physical activity. Let’s Go sustainable in the long term. implement long-lasting change. than 30 minutes of activity a week. including faith groups, schools, Southall’s mission is to make it easy Southall has an inactive population of the NHS, the council and local for people in Southall to get active as Since physical inactivity has a As current methods haven’t led to 43%, which is much higher than the businesses. part of their daily lives. huge impact on a person’s physical optimum results, Sport England 25% average for England, and even health, mental health and general wants this strategy to take higher than Ealing’s 24%2. Over the past few decades, the wellbeing, the government has innovative, different approaches to What stops me being active in government has invested heavily challeged Sport England to tackle engage the population in physical This programme also recognises that Southall? in sporting initiatives to get people inactivity in the nation. activity. people don’t exist in a vacuum, and more active. However, the figures say there are many factors and underlying that these programmes are not as causes that influence inactivity levels. ‘I often feel too tired at the accessible to certain target groups, end of a busy day’ most notably lower income families, ethnic minorities, women and Inactive Fairly active Active people with disabilities1. Evaluation and learning 49% 38% 32% Co-Design Embed Insight Scale Sustain 2020 2021 Accelerate Co-Develop As we embark on this journey with the Southall community, the First Steps report outlines our aims, research into the current state of local activity and our plans going forward. 1 HM Government. (2015). Sporting Future: A New Strategy for an Active Nation. 2 Social Change UK. (2019, September). Southall Local Delivery Pilot Physical Activity Baseline Survey Report. 6 Let’s Go Southall – First Steps Let’s Go Southall – First Steps 7 What is Let’s Go The Sport England ‘Local Delivery Pilot’ Programme Southall? Southall is one of 12 areas around What is Physical Activity? This includes walking, using the the UK that were chosen to be ‘Local Physical activity includes anything stairs instead of the lift and carrying The Sport England Delivery Pilots’ as part of Sport that raises your heart rate and makes heavy bags. England’s strategy Towards an Active you slightly out of breath. ‘Local Delivery Pilot’ Nation. This strategy explores new Programme ways to increase physical activity levels among the UK population. The National Health Picture The National Health Despite recent successes in getting Despite the heavy emphasis on On an individual level: Picture the nation more active, there still sport in British society, recently exist some stubborn and stark the conversation around physical • Physical inactivity is responsible inequalities in who is actually active. activity has shifted. The UK now for 1 in 6 deaths in the UK6. What does it mean Certain groups such as older people, wants to take a holistic approach for Southall? those with disabilities, women, and in examining how physical activity • Physical activity helps to low-income families remain less can change individual lives and prevent and manage more than likely to take part in physical activity society as a whole. There is a 20 chronic health conditions, Our Vision and sport. Therefore, Sport England focus on 5 key outcomes: physical including cardiovascular has channelled funding into new wellbeing, mental wellbeing, disease, stroke, type 2 diabetes, Our Values opportunities for under-represented individual development, social dementia, obesity and a variety groups that would benefit from and community development and of cancers. It is also linked to improved health and wellbeing. economic development4. If people overall health benefits, such as Our Bid are physically active they are reduced injury risk, improved The pilots aim to uncover barriers more likely to stay fit and healthy quality of life, increased to activity that result in such stark for longer, but current research productivity and reduced inequalities by using local insights suggests that around a quarter of absenteeism at work7. and community knowledge. They the British population is inactive5, will then develop and test new which has a major impact on On a national level: solutions that could lead to long- communities and costs the NHS term behaviour change, increase and social services billions of • The financial costs of this community activity levels and ‘unlock pounds a year. inactivity are estimated to be something ground-breaking for the £7.4 billion per year8. 3 whole country .’ Sport England is trialling an innovative new strategy because To effect significant and sustainable the current level of inactivity cannot change, the Local Delivery Pilots are continue. expected to stimulate whole system change. This means not just looking at individuals but at the intricate network of community, geography and policy.