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Sony MAX2 Celebrates Disco Dancer Mithun Chakroborty's Birthday

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Sony MAX2 Celebrates Disco Dancer Mithun Chakroborty's Birthday Sony MAX2 celebrates Disco Dancer Mithun Chakroborty’s birthday ~ Showcases family bonding with his blockbuster film ‘Swarg Se Sunder’, only on Sony MAX2 on Saturday, 16th June at 7pm~ Mumbai, 14th June, 2018: The year 1976 marked the entry of a tall, dark and a handsome man, in the industry. Born on 16 June 1952, Mithun Chakroborty, literally changed the conventional image of a hero in the industry. For an actor who himself once admitted that, “I am not an actor by ambition but by compulsion” Mithun’s Bollywood career is nothing less than a miracle. From being a junior artist, to being a National award winner actor and a superstar, Mithun’s life is truly an inspiration to many. Attributes that made him stand out from the others in that era, were his unconventional looks, different yet trend setting dance moves and the ability to be at home in the art-house as well as commercial cinema. To celebrate India’s official Disco Dancer’s 68th birthday, Sony MAX2, India’s iconic Hindi movie channel from Sony Pictures Networks will air the super hit family saga of 1986, Swarg Se Sundar on Saturday, 16th June at 7pm only on Sony MAX2. Swarg se Sunder is the story of two brothers, Vijay (Jitendra), Sarpanch of a village, and his younger brother Ravi (Mithun Chakraborty). Ravi loves and respects his brother and sister-in-law, Lakshmi (Jayaprada) more than his father and mother. They are the epitome of happy family in their village until Ravi gets married to the love of his life, Lalita (Padmini Kolhapure), the daughter of Milavatram (Kader Khan), Vijay’s rival. Soon after, both Lalita and Lakshmi get pregnant at the same time but this happiness is short lived, as Lalita’s child dies at birth while a son is born to Lakshmi. Out of respect, Lakshmi and Ravi decide to give away their son to Lakshmi and Vijay. However, the story takes a negative turn when the child, who is supposed to make the family bond tighter, becomes the reason of a massive feud. Will Ravi be able to reunite the family or will he drown under the burden of hostility? Watch the emotional family man Mithunda in ‘Swarg Se Sunder’ on 16th June at 7pm only on Sony MAX2! About SONY MAX2: SONY MAX2 is an iconic Hindi movie channel from Sony Pictures Networks India (SPN), one of India’s leading television network. MAX2 caters to the needs of the Indian audiences who appreciate rich Indian cinema and inspires newer audience to honor the glory of such iconic movies. The brand ethos of the channel ‘Kuch Filmon Ka Jaadu Kabhi Kam Nahin Hota’ stems from the core thought that certain films have an everlasting appeal that never fades away with time. With innovative peripheral programming concepts like ‘Sitaare’, ‘Take 2’ and ‘Lights Camera Kisse’, the channel aims to create an emotional connect with its audience and educate them about the grandeur of yesteryear movies and the stars. Through popular on-ground marketing initiatives like ‘Film, Family, Fun’ and digital initiatives like ‘The Timeless Digital Awards’, MAX2 enables many to engage with the magic of movies and encourages people to express their talent and love for timeless cinema. Today, the channel reaches out to an audience of 119 million viewers every week across Hindi speaking markets. The channel targets 22-50 year olds, NCCS: ABC, males. For more information, please log on to http://www.sonymax2.tv/ About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition. Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited. # # # For more information please contact: Bhharati Kabre, Sony MAX, +91 9820346384, [email protected] Arati Kadam, Weber Shandwick, +91 9820579359, [email protected] .
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