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Capacity Fund Grant Website Application

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Capacity Fund Grant Website Application CAPACITY FUND GRANT WEBSITE APPLICATION GRANT SPECIFICATIONS Partnerships for Parks makes small grants to community groups working in NYC parks to strengthen their outreach, membership, and program-planning capacity. The Capacity Fund grant is funded in part by the Parks Equity Initiative of the New York City Council under the leadership of Speaker Melissa Mark Viverito. Partnerships for Parks awards small grants of up to $5,000 to support capacity building activities and projects for park groups located within the five boroughs of New York City. Proposals should articulate the group’s willingness to take ownership of their goals, establish a plan for achieving them, and support sustainability to increase their scope and to become more independent. Please make sure you explain how your website supports your group’s development (through events and programming, outreach and communications, resources, or partnerships) and makes your group more effective. Specifically explain how a new website will enhance your current online presence through social media such as e- newsletters, Facebook, and Twitter. Grant applications must adhere to all grant guidelines. Complete guidelines here: http://www.cityparksfoundation.org/partnerships-for-parks/grantsresources/capacity-fund-grants GRANT PROPOSAL DEADLINE The next deadline is February 1, 2015. Late applications will be considered in the next funding cycle and incomplete applications will not be considered. Applications should be received, not postmarked, by the due date. Emailed submissions must be received by 6:00 pm on the due date. GRANT PROPOSAL SUBMISSION Applications may be emailed to (preferred): Or mailed to: [email protected] Capacity Fund Grant – Website (Subject line: Capacity Fund Grant – Website) Partnerships for Parks 49 Chambers Street, Room 1027 New York, NY 10007 REQUIRED ATTACHMENTS Please include proof of 501(c)(3) status or fiscal sponsorship with the application. Provide a copy of the most recent e-newsletter. If applying to work with a web designer other than PfP Art Director, provide quote and scope of work with the application. Feel free to include additional pages for longer narratives or budget lines. If you are NOT a Friends group, you are strongly encouraged to include a letter of support from the Friends group in your park. For any questions regarding the grant guidelines or application contact Anne LaFond at 212-788-8077 or [email protected] 1 PARTNERSHIPS FOR PARKS 2015 CAPACITY FUND GRANT APPLICATION - WEBSITE CONTACT/GROUP INFORMATION Name of Applying Group: Contact Person (Name and Position): Address (Street/City/State/Zip): Phone Number: Email: Park (must be NYC Park Department Property): City Council District: Neighborhood(s) Served: E-NEWSLETTER E-newsletter platform (e.g. Constant Contact, MailChimp, Vertical Response): How often sent out: How many email addresses on contact list: SOCIAL MEDIA Facebook: Twitter: Other social media (e.g. Instagram): Current website (if any): COLLABORATION WITH PARTNERSHIPS FOR PARKS Have you worked with Partnerships for Parks staff ___ Yes before? If yes, please share your current and past collaborations with PfP: Name of Outreach or Catalyst Coordinator: ___ No Per our guidelines, a website is not the ideal first project with PfP. To learn about how you can work with Partnerships for Parks: www.partnershipsforparks.org 2 PARTNERSHIPS FOR PARKS 2015 CAPACITY FUND GRANT APPLICATION - WEBSITE NON-PROFIT STATUS Is your group a registered 501(c)(3) organization? ___ Yes ___ No ___ In the Process of Applying for 501(c)(3) a. If not or you are in the process of applying, list your fiscal sponsor or indicate if you will need a one-time fiscal sponsorship with City Parks Foundation: NARRATIVE: Please feel free to attach additional pages. GROUP INFORMATION About Your Group – When was your group established? What is your mission? Tell us about your group’s achievements and challenges. Looking at the year ahead, what goals does your group have? Leadership – Please list the names of individuals involved in the leadership of your group and the roles they will play in the development and maintenance of your website. It is highly recommended that at least three (3) group members will play a role in this project. Role Person(s) Responsible Executive Sponsor: Who is making high level decisions for the organization regarding website content? Authorizing credit card use? Project Manager: Who is responsible for developing content (e.g. text, forms, and photo galleries) for the website pages? Fundraising: Who is in charge of your donation strategy? Who manages PayPal account? Marketing/Communications: Who is/will be responsible for your group’s outreach and publicity (e.g. social media, e-newsletters)? Volunteer Coordinator(s): Who has a stake in recruiting new volunteers or promoting volunteer opportunities? Website Admin: Who is/will be in charge of your hosting account and infrastructure? Ongoing updates to your website? 3 PARTNERSHIPS FOR PARKS 2015 CAPACITY FUND GRANT APPLICATION - WEBSITE CAPACITY BUILDING AND WEBSITE FUNCTIONALITY How will a website increase your group’s capacity? (Check all that apply) Outreach and Communications Developing a group identity and Increasing group visibility, visual brand getting the word out about your Reaching diverse audiences group Group Development Recruiting volunteers or Formalizing group structure members Building skills, training Strengthening leadership Developing strategic plan Events and Programming Starting new program or Expanding audience expanding program Resources Recruiting donors Increasing fundraising ability Partnerships Collaborating with local residents, institutions, community based organizations, groups, or government Other Please specify: Capacity Building: 1) Identify your group’s top priority and secondary goals (within the grant year) and long-term goals (beyond the grant year) for group development and HOW the website supports them. (Use the check boxes above as your guide for selecting these three goals.) Top Priority: Secondary: Long-term Goals: 4 PARTNERSHIPS FOR PARKS 2015 CAPACITY FUND GRANT APPLICATION - WEBSITE If you currently have a website, how successful is it in supporting these goals? What would you like to change about your current website? Target Audience(s) and Outreach – Identify who is in need of your group’s services and describe their relevant details (e.g. age, gender, location, language, etc.). What is the target audience(s) in need of? What is your communication plan to engage your target audience(s)? Collaboration – Please list potential partner/peer websites that you would like your website to link to. Evaluation – How will you know if your website has helped support your group development goals and how will you verify this? PROJECT TIMELINE NOTE: If applying to work with a web designer other than PfP Art Director, please attach his/her quote and scope of work. If applying to work with PfP Art Director, list person(s) responsible. Task Completed Within Person(s) Responsible Group contacts Art Director to schedule initial 2 weeks of receiving grant meeting Group members attend initial concept meeting 3 weeks of receiving grant with Art Director Group provides Art Director with technical 1 week of concept meeting information: Credit card information and authorization for website fees, current web host and login, PayPal login, group’s logo* Group provides content for agreed upon website 2 months of concept meeting pages Art Director shares website content with group 1 month of receiving content Art Director for review Group reviews and sends feedback to Art 2 weeks of receiving initial design Director Art Director revises and sends to group for 2 weeks of receiving feedback Art Director review Group reviews revisions and makes final changes 2 weeks of receiving revised website 5 PARTNERSHIPS FOR PARKS 2015 CAPACITY FUND GRANT APPLICATION - WEBSITE Art Director makes final changes to website 2 weeks of receiving final feedback Art Director Group and Art Director complete final review of 2 weeks of finalizing website website: Send for PfP review, check website on Art Director and PfP various browsers, test forms and links staff Website launch 6 months of receipt of grant Art Director Art Director trains group how to update and 1 month of website launch maintain website PROJECT BUDGET What is your group’s annual budget? Priority Item and Quantity Purpose Subtotal #1 Example: Website setup fees Web hosting setup and purchase of domain name $85 #2 Example: Hire photographer To take professional quality photos of park $750 Please list project expenses (See examples above) Priority Item and Quantity Purpose Subtotal Total Amount Requested: OTHER SUPPORT AND SUSTAINABILITY PLAN NOTE: We hope that the Partnerships for Parks Capacity Fund Grant will serve as a springboard for groups to build capacity and to learn about fundraising. We expect that our grantees will eventually outgrow us after receiving a Capacity Fund grant or grants. Please list any monetary and in-kind donations received toward the website. What other potential sources of funding for the website have you approached or do you plan to approach? Would you be able to implement the proposed website if your request is partially funded? If no, please explain. How will the website (e.g. host provider, domain name fee) be funded in the future? Thank you for completing the application. Partnerships for Parks offers many more resources for group development. For more information, please visit www.partnershipsforparks.org, and join us on Facebook www.facebook.com/partnershipsforparks 6 .
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