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Development of a Video Story Board for Recruitment at Capital-Community-Technical College

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Development of a Video Story Board for Recruitment at Capital-Community-Technical College DOCUMENT RESUME ED 367 407 JC 940 171 AUTHOR Carpenter, Kenneth A. TITLE Development of a Video Story Board for Recruitment at Capital-Community-Technical College. PUB DATE Mar 94 NOTE 58p.; Ed.D. Practicum, Nova University. PUB TYPE Dissertations/Theses Practicum Papers (043) Reports Descriptive (141) EDRS PRICE MF01/PC03 Plus Postage. DESCRIPTORS *Cooperative Programs; Educational Media; Enrollment Trends; Marketing; *Outreach Programs; *Production Techniques; Program Development; Student Developed Materials; *Student Recruitment; Student Role; Technical Institutes; Two Year Colleges; *Videotape Recordings IDENTIFIERS *Story Boards ABSTRACT To address a decrease in the number of local high school graduates enrolling in Capital Community-Technical College (CCTC) in Connecticut, a project was undertaken to develop a story board for a video to inform prospective students of the benefits of a college education at CCTC. A literature review was performed to find information about the production of educational media materials, the use of media in promotion and marketing, the needs of college recruitment programs, and the subject of related video. Internal input was received from CCTC admissions and recruitment officers, financial aid personnel, and the student work coordinator, while external input was obtained from the director of educational television for the community-technical college system in Connecticut and a video production company. In addition, volunteer students were given the opportunity to prepare video materials which could be adapted to the story board for other students. As appropriate items of information were located, sketches were made indicating how they might be presented visually and then placed in order and replaced by finished drawings. The information was then assembled into a story board for planning a video. Conclusions from the project included that, given the ease of created animated sequences, these were more effective than presenting information through acting, an, that student video work provided an added appeal for the target audience. Contains recommendations, 19 references, and the story board. (BCY) *************************k********************************************* * Reproductions supplied by EDRS are the best that can be made * * from the original document. * *******************************************************************).*** 9 DEVELOPMENT OF A VIDEOSTORY BOARD FOR RECRUITMENT AT CAPITALCOMMUNITY TECHNICAL COLLEGE Politics, Law, andEconomics of HigherEducation Kenneth A. Carpenter Capital Community-TechnicalCollege Charles Clayman Massachusetts Cluster University in A Practicum Reportpresented to Nova partial fulfillment of therequirements for the degree of Doctor ofEducation "PERMISSION TO REPRODUCETHIS BY U S Ot.,ARTMENT OF EDUCATION MATERIAL HAS BEEN GRANTED epe, e ot Edo...anona; Research and mcnrver Nova University EDUCATIONAL RF SOuRCESINFORMATION CENTE R IERICI ,ernoduced as ><\.Trhps dor urnent has been K. A. Carpenter ece.veg from IN0 Person OfOrganplabon March, 1994 Or r9.na Ir rrci .1 MoO hanges nave been rnacietr, Pnrcnove ,en,nthalpon arrairty RESOURCES TO THE EDUCATIONAL Porros Of vre o oprnroOs staled pnInpsdoc u FeNesen, ob.,- pal INFORMATION CENTER (ERIC)." ment go not necessann, OF RI posoor, or Prg Abstract of a Practicum Report Presented to Nova University in Partial Fulfillmentof the Requirements for the Dearee of Doctor of Education DEVELOPMENT OF A VIDEO STORYBOARD FOR RECRUITMENT AT CAPITAL COMMUNITY TECHNICAL COLLEGE by Kenneth A. Carpenter March, 1994 The percentage of local high schoolgraduates who became enrolled in trend. Cdpital Community-Technical Colleae(CCTC) has been in a downward This practicum addresses-the fact that manypeople in the area of CCTC who are qualified and would benefit from college are notattending. The purpose of this practicurn was todevelop a video story board abou: the value of attending colleae. The storyboard and resultina video productionwiil be used as a vehicle to inform prospectivestudents of the benefits of a colleze education at CCTC , The story board(Appendix A) includes graphics, narration, and instructions for utilizing computer resourcesto complete the video.This practicum was also a study in applying low cost consumersoftware and equipment to the development by educatorsof educational materials. 3 a literaturereview, The principal steps ofthis development practicum were of students, assembling review of the needs of CCTCstaff serving in recruitment and other art work, data and sketches into sequence,creating computer graphics the story board, adocument reviewing and reworking thesketches, and assembling containing a series of five byeight inch graphics andrelated writings. about the production A literature search wasconducted to find information in promotion andmarketing, the of educational mediamaterials, the use of media board for a needs of college recruitment programs,and the subject of the story video entitled "You Should GoTo College " provided by CCTC's Internal input on thesubject of recruitment was spoken to potentialstudents admissions officer, and fromstaff members who have financial aid and student jobs wasgiven on behalf ofthe college. Information on coordinator for the college. by the director of financialaid, and student work educational television for External input was obtainedfrom the director of ConneLjcut and by the client the community-technicalcollege system in coordinator for a videoproduction company. located, sketches ..ere As approptiate itemsof information were visually. This information made indicating howthey are to be presented was assembledinto a story board forplanning a video. the observation that Discussions with the videoclient coordinator included the student as a good the animated graphics have abright colorful appeal, show enjoyably role model, present thelibrary and computer labin a positive light, and show a graduation as a present the process ofobtaining financial aid, 4 celebration attended by friends and parents. Attempts atpresenting data throu2h acting, as shown in the evolving sketches, did not seemto fit with the animated scenes. Since the animated sequences provide anappealing picture of the reasons for attending college and acted sequences,called for in early planning, would probably pull down the overall effectiveness ofthe video short, the acted ponion should be kept to a minimum. Students were involved. Student video workwould provide an added appeal to audience members who canidentify with the students. Furthermore, such an example ofan educational projectby the membership of student organizations shows the clubs in a positive lightand results in the students learning to make video reports whiledeveloping up to date skills. Recommendafions included that the projectshould be implemented in two phases. The firs+ is fo make the video on theday of the Computer Lab Open House. The preparation for the tapingwill be done with less formality and more flexibility as would be appropriate for aneducator making a tape for one's own use. Although the amateur tape would thenbe available for the intended purpose, it would, of course, nothave the quality that could beattained by CCTC's in house media department. This firstvideotape sliould serve as a prototypemodel to be used along with the storyboard and completed animationfor the media department to plan a professional versionwith higher quality production values. v 5 TABLE OF CONTENTS Pa 2e Chapter I. INTRODUCTION Background and Significance 7 Research Questions 8 10 2. REVIT \V OF THE LITERATURE Production of Educational Media Materials 10 Use of Media in Colle2e Promotion andMarketina 13 Benefits of a Colle2e Education 13 Summary 14 15 3. METHODOLOGY AND PROCEDURES Literature Search 15 Internal and External Input 15 Developing the Story 16 Assumptions 17 Limitations 17 Definition of Terms 18 19 4. RESULTS Research 19 TABLE OF CONTENTS (Cont.) Page Review for Input and Validation 19 Story Boarding Process 5. DISCUSSION, CONCLUSIONS,EVEPLICATIONS, AND RECOMMENDATIONS Discussion Student Participation 23 Conclusions Implications Recommendations 26 REFERENCES 30 33 APPENDIXES 33 A. Notated Story Board 7 Chapter 1 INTRODUCTION. Background and Significance A college education results inconsiderable economic value to thosewho attain it. In recent years the percentageoflocal high school graduates who became enrolled in Capital Community-TechnicalCollege (CCTC) has been in a downward trend. Nature of the Problem A problem exists in that many peoplein the area of CCTC who are qualified and would benefit from college are nottaking advantage of Cie opportunity to attend. At times, CCTCstaff and faculty have gone tolocal high schools and other locations to informpotential students of the advantagesofa CCTC education. An additionalproblem is that although consumerelectronic equipment is available at relatively low cost,computers and videoequipment are not being used to their fullestpotential to aid in the creationof self-made educational materials. In recenitirnes, many advancesin computer software and video.technology have made it possible for people withrequisite art- and software-skills to express these skills in the creation of media outputusing relatively low cost consumer electronic equipment. Computers areuseful in developing professionallooking graphical output by converting, datainto graphs, supporting drawing,and homes and supplying a variety of presentationtools. Video cameras are in many personal computers can be fitted
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