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Van+ Dec 2015 Aw Layout 1 December 2015 / January 2016 Volume 17 Issue 6 ISSN 1745-1736 ■ ANALYST REPORT Stratecast | Frost & Sullivan explains how CSPs will stop drowning in data and start waving ■ TALKING HEADS DIGITAL IDENTITY UXP Systems' Gemini Waghmare argues that CSPs need to empower & DATA ANALYTICS every user with a digital identity ■ POLICY Are users' digital identities at the heart of IoT becomes the Internet of Everything and then just how things are monetising CSP data? PLUS: Neural Technologies acquires Enterest ■ MDS buys LavaStorm Spend Analyzer and Bunney joins as new CEO ■ Cerillion survey finds two- thirds of businesses unhappy with pricing and payment processes ■ Viavi unveils Velocity partner programme ■ Comptel launches FWD data revenue maximisation product ■ NEC combines services with big data tools for new CEM proposition ■ DigitalRoute scores LG U+ mediation deal ■ Accedian Networks wins Telefónica global network quality partnership ■ Telarix to provide unified routing to PLDT ■ Amdocs lists deals bonanza ■ Griess becomes CSG International chief as Kanan retires ■ Read the latest news, opinion, blogs and features now at www.vanillaplus.com THE GLOBAL VOICE FOR B/OSS Real-TimeReal-Time IntelligenceIntelligence sĞƌŝƐ Zd/ ƵƐĞƐ ƌĞĂůͲƟŵĞ ĐŽŶƚĞdžƚƵĂů ĂǁĂƌĞŶĞƐƐ ƚŽ ŐŝǀĞ LJŽƵƌĐƵƐƚŽŵĞƌƐƚŚĞƌŝŐŚƚŽīĞƌŝŶƚŚĞƌŝŐŚƚƉůĂĐĞĂƚƚŚĞ ƌŝŐŚƚƟŵĞƚŚƌŽƵŐŚƚŚĞƌŝŐŚƚĐŚĂŶŶĞů͘ sĞƌŝƐZd/ŝƐƉĂƌƚŽĨƚŚĞ sĞƌŝƐΡ^^ƉƌŽĚƵĐƚƐƵŝƚĞĨƌŽŵ www.asiainfo.com CONTENTS IN THIS ISSUE 4 EDITOR’S COLUMN George Malim says CSPs can beat the GAFAs to become the gaffer with their data analytics capabilities 5 INDUSTRY NEWS Neural Technologies buys Enterest, MDS acquires Lavastorm Spend Analyzer product and appoints new CEO Gemini Waghmare says 6 MARKET NEWS CSPs need to enable a fully Cerillion survey reveals pricing and payment woes, Alcatel-Lucent joins digital user lifecycle ONOS project Are users’ digital identities at the heart of monetising 7 PRODUCT NEWS CSP data? Comptel launches FWD for data revenue maximisation, NEC unveils new 15 18 customer experience proposition 9 CONTRACT NEWS LGU+ selects DigitalRoute for billing mediation, Accedian wins global 32 network quality deal at Telefónica USER DATA 10 THE HOT LIST Who’s on the move 12 EXPERT OPINION Alan Coleman says apathy and indifference don't make CSPs money 15 VANILLAPLUS DIGITAL IDENTITY & DATA ANALYTICS INSIGHT Our VanillaPlus Digital Identity & Data Analytics report starts here with 32 pages exploring how big data analytics is becoming an important future 38 revenue stream for CSPs. NETWORK The Insight contains a VanillaPlus-commissioned report from analyst firm DATA Stratecast | Frost & Sullivan and includes features and interviews to help you gain a wider understanding into the big data opportunities and pitfalls CSPs face 49 INTERNET OF THINGS SUPPLEMENT 50 INTERVIEW Robert Machin explains how O/BSS expertise can be used to seize wider 49 opportunities in the IoT INTERNET 54 O/BSS FOR IoT OF THINGS Nick Booth says it’s time BSS talked machine-to-machine 58 INTERVIEW Chris Newton-Smith explores what monetisation capabilities are required by IoT apps 60 EXPERT OPINION Jim McNiel addresses the IoT service assurance challenge 62 WHAT’S HOT ON VANILLAPLUS.COM The cream of the crop of this month’s online content 63 DIARY O/BSS FOR IoT Where to go and what to see plus Mobile World Congress 2016 preview 64 CLOCKING OFF! 54 Nick Booth turns his attention to big data as a force for good VANILLAPLUS MAGAZINE I OCTOBER / NOVEMBER 2015 3 COMMENT Can CSPs beat the GAFAs when it comes to big data? Conventional wisdom has is that CSPs (communications service providers) have spent most of this millennium napping EDITORIAL ADVISORS and have ceded mobile content and cloud services to the giant web companies. George Malim doesn’t think they’ll miss out on big data analytics he GAFAs – Google, Amazon, Facebook relationship of greater trust with their and Apple – used their web-savviness at customers. Yes, we moan about the start of the internet revolution to build CSP customer service but massive businesses that redefined the compared to a GAFA, CSP Louis Hall, chief executive, David Heaps, senior vice global economy. Google has grown to customer service is excellent. Most Cerillion Technologies president, Strategy, CSG T dominate search and advertising, CSPs have shops, call centres and International Amazon has revolutionised retail, Facebook has web self-care. Most GAFAs can only invented a new platform for social interaction and be contacted via automated web George Malim, Apple has made communications devices cool. query forms and actively shun editor, VanillaPlus While the GAFAs were building their businesses, customer interactions. CSPs were distracted by the massive investments required in 3G and 4G and fibre networks. CSPs then have richer data, better customer care capabilities and they have a billing relationship with These traditional infrastructure businesses weren’t their customers. As more and more traditional suited to working at web speed in largely businesses from other industries enter the digital unregulated environments and consequently CSP services value chain, the data CSPs have and their Laurent Leboucher. vice Martin Morgan, vice president of APIs and digital president of Marketing, attempts to join the party failed. They looked half- support capabilities start to become a portfolio of systems, Orange Openet hearted and a little bit like a dad dancing at a immense attraction. With the need now to federate teenage disco. contextually relevant data insights among all the players in the digital value chain, CSPs could be All the GAFA businesses are now founded on the the providers of the enabling hub that links data data they have about their consumers. Google from multiple sources together in ways that all knows what you search for, Amazon knows what businesses can utilise to the benefit of customers. you buy, Facebook knows who your friends are and what you’re interested in, Apple knows what If CSPs pull this off, they’ll become the gaffers – an content you buy and now enables you to pay for informal English term for the boss – of the digital items. However, it is the CSPs that have richer data. services value chain, not the GAFAs. Simon Muderack, senior vice Chris Newton-Smith, chief president for Marketing and marketing officer, Redknee Alliances, Sigma Systems CSPs know where you are, what you do on your Enjoy the magazine! phone, how much you spend and, because they’re old infrastructure businesses, they have a George Malim EDITOR DIGITAL SERVICES DIRECTOR DESIGN George Malim Nathalie Bisnar Jason Appleby Tel: +44 (0) 1225 319 566 Tel: +44 (0) 1732 808690 Ark Design Consultancy Ltd [email protected] Tel: +44 (0) 1787 881623 [email protected] BUSINESS DEVELOPMENT DIRECTOR PUBLISHED BY EDITORIAL DIRECTOR & PUBLISHER Cherisse Jameson WeKnow Media Ltd. Justin Paul, head of OSS Aileen Smith, Head of Jeremy Cowan Tel: +44 (0) 1732 807410 Suite 138, 70 Churchill Square, Kings Hill, Marketing, Amdocs ecosystem development, Tel: +44 (0) 1420 588638 [email protected] West Malling, Kent ME19 4YU, UK Huawei Service Provider [email protected] Tel: +44 (0) 1732 807411 Operations Lab DIRECTOR OF STRATEGIC PLANNING HEAD OF BRAND Charlie Bisnar DISTRIBUTION Mark Bridges Tel: +44 (0) 1732 807411 UK Postings Ltd Tel: +44 (0)1622 669 816 [email protected] Tel: +44 (0) 8456 444137 [email protected] VanillaPlus is distributed free to selected named individuals worldwide who meet the Publisher's terms of Circulation Control. If you would like to apply for a regular free copy supplied at the Publisher's discretion visit www.vanillaplus.com If you do not qualify for a free subscription, paid subscriptions can be obtained. Subscriptions for 6 issues cost £99.00 worldwide (or US$150 / EUR125) including post and packing. VanillaPlus magazine is published 6 times per year. Chris Yeadon, director of Dr Reinhard Zuba, CMO, All rights reserved. No part of this publication may be copied, stored, published or in any Product Marketing, Ericsson Vipnet (Telekom Austria) way reproduced without the prior written consent of the Publisher © Prestige Media Ltd 2015 4 VANILLAPLUS MAGAZINE I DECEMBER 2015 / JANUARY 2016 INDUSTRY NEWS Neural Technologies acquires Enterest to enhance risk and business assurance platform Neural Technologies has real-time data, dealing with hundreds of a great work ethic and will be a tremendous acquired platform software billions of events per day and enhancing addition to Neural’s existing experts.” company Enterest. the capabilities of its risk and business Stephen Sui: Deal Enterest’s EDR assurance, and many other complementary He continued: “Incorporating Enterest into will increase big data capabilities Workbench platform will OSS/BSS applications. the Neural brand will provide additional increase the big data support to our mediation team, benefiting capabilities of Neural’s Stephen Sui, the chief executive of Neural new and existing customers alike. It will Minotaur suite. Technologies, said: “This is a bold and also allow us to invest further in the EDR strategic move for Neural Technologies and Workbench platform, which already powers Founded in 2003, Enterest customers we are very pleased to bring Enterest, its our Optimus solution, allowing both Neural include NTT and Softbank. Neural’s customers, partners and team into the NT and Enterest customers seamless access acquisition will mean that its Optimus family. Enterest has a high-quality and qualified to a range of applications and processing
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