2021 SOCIAL MEDIA CONTENT CALENDAR
“A JOURNEY OF A THOUSAND MILES STARTS WITH A SINGLE STEP” SOCIAL MEDIA 2021CONTENT CALENDAR Content planning made easy with this simple guide:
Step 1: Start with key dates (eg national days) and be sure to add in your own events, offers and relevant days for your audience
Step 2: Create a festival of content for your followers using our FESTIVAL© model to help create more engaging content
Step 3: Use the MTW Social Media Checklists to ensure that your social content is as impactful as possible to your audience
Step 4: Use #Festivalofcontent in your posts to get a share on our MTW socials
If printing this calendar we’d recommend doing it in black & white JANUARY FEBRUARY MARCH APRIL
MONTH: INTERNATIONAL CREATIVITY MONTH: BLACK HISTORY MONTH (US) MONTH: WOMEN'S HISTORY MONTH MONTH: NATIONAL PET MONTH MONTH 01 NATIONAL FREEDOM DAY 01 ST DAVID'S DAY 01 APRIL FOOL’S DAY / MAUNDY 01 NEW YEAR'S DAY / NATIONAL THURSDAY HANGOVER DAY 02 GROUNDHOG DAY 02 READ ACROSS AMERICA DAY 02 WORLD AUTISM AWARENESS DAY / 03 INTERNATIONAL MIND, BODY 03 INTERNATIONAL GOLDEN 04 WORLD BOOK DAY (UK) WALK TO WORK DAY / GOOD FRIDAY WELLNESS DAY RETRIEVER DAY (*CA, *UK) 05 EMPLOYEE APPRECIATION DAY 06 EPIPHANY 04 WORLD CANCER DAY 03 HOLY SATURDAY 06 NATIONAL DAY OF UNPLUGGING 10 HOUSEPLANT APPRECIATION DAY 05 NATIONAL WEAR RED DAY / WORLD 04 LAST DAY OF PASSOVER / EASTER NUTELLA DAY 08 INTERNATIONAL WOMEN’S DAY / SUNDAY 11 NATIONAL MILK DAY COMMONWEALTH DAY 07 SUPER BOWL SUNDAY 05 EASTER MONDAY (*CA, *UK) 13 NATIONAL GLUTEN FREE DAY 09 ORGANISE YOUR HOME OFFICE DAY 09 NATIONAL PIZZA DAY 06 NATIONAL TARTAN DAY / 14 NATIONAL DRESS-UP YOUR PET DAY 14 MOTHERING SUNDAY (UK) NATIONAL 11 INTERNATIONAL DAY OF WOMEN & LIBRARY WORKERS' DAY 18 MARTIN LUTHER KING JR. DAY (*US) GIRLS IN SCIENCE 17 ST. PATRICK'S DAY 07 NATIONAL BEER DAY / NO 19 NATIONAL POPCORN DAY 12 CHINESE NEW YEAR 19 WORLD SLEEP DAY / RED NOSE DAY HOUSEWORK DAY / WORLD HEALTH DAY 21 GET TO KNOW YOUR CUSTOMER DAY 13 GALENTINE’S DAY 20 INTERNATIONAL DAY OF HAPPINESS / SPRING EQUINOX 08 YOM HASHOAH 23 NATIONAL PIE DAY 14 VALENTINE'S DAY 21 WORLD DOWN SYNDROME DAY 09 VIMY RIDGE DAY 25 BURNS NIGHT 15 PRESIDENTS' DAY (*US) 22 WORLD WATER DAY 10 NATIONAL SIBLINGS DAY 29 NATIONAL FUN AT WORK DAY 16 SHROVE TUESDAY / MARDI GRAS / CARNIVAL 23 NATIONAL PUPPY DAY 11 NATIONAL PET DAY 30 NATIONAL CROISSANT DAY 17 RANDOM ACTS OF KINDNESS DAY / 27 EARTH HOUR (20:30 - 21:30) 12 HINDI NEW YEAR 31 NATIONAL HOT CHOCOLATE DAY ASH WEDNESDAY 28 PALM SUNDAY / FIRST DAY OF 13 RAMADAN STARTS 20 NATIONAL LOVE YOUR PET DAY PASSOVER 15 HIGH FIVE DAY / YOM HA'ATZMAUT / 22 NATIONAL MARGARITA DAY 29 HOLI TAX DAY
24 NATIONAL TORTILLA CHIP DAY 16 WEAR YOUR PAJAMAS TO WORK DAY
25 NATIONAL CHILLI DAY 22 EARTH DAY / TAKE OUR DAUGHTERS AND SONS TO WORK DAY 28 RARE DISEASE DAY 23 WORLD BOOK DAY (US) / ST. GEORGE'S DAY / SHAKESPEARE DAY
30 LAG BAOMER / ORTHODOX GOOD
FRIDAY MAY JUNE JULY AUGUST
MONTH: MENTAL HEALTH MONTH MONTH: PRIDE / BLACK LIVES MATTER 01 CANADA DAY (*CA) MONTH: NATIONAL BREASTFEEDING (US) / NATIONAL MENS HEALTH MONTH MONTH 04 INDEPENDENCE DAY (US) 01 ORTHODOX HOLY SATURDAY / 03 CORPUS CHRISTI / NATIONAL EGG 01 FRIENDSHIP DAY WORLD FAIR TRADE DAY DAY 05 BIKINI DAY / INDEPENDENCE DAY OBSERVED (*US) 05 NATIONAL UNDERWEAR DAY 02 WORLD LAUGHTER DAY / 04 NATIONAL DONUT DAY / NATIONAL ORTHODOX EASTER CHEESE DAY 07 CHOCOLATE DAY 06 INTERNATIONAL BEER DAY
03 EARLY MAY BANK HOLIDAY (*UK) / 05 WORLD ENVIRONMENT DAY 10 NATIONAL PIÑA COLADA DAY 07 PURPLE HEART DAY ORTHODOX EASTER MONDAY 06 D-DAY 14 BASTILLE DAY 08 INTERNATIONAL CAT DAY 04 STAR WARS DAY 08 WORLD OCEANS DAY / BEST 15 NATIONAL CLEAN BEAUTY DAY 10 MUHARRAM / NATIONAL LAZY DAY 05 CINCO DE MAYO FRIENDS DAY 17 WORLD EMOJI DAY 12 INTERNATIONAL YOUTH DAY 06 NATIONAL NURSES DAY / NATIONAL 14 WORLD BLOOD DONOR DAY DAY OF PRAYER 18 NATIONAL ICE CREAM DAY / TISHA 13 INTERNATIONAL LEFT HANDER 18 INTERNATIONAL PICNIC DAY B'AV / NELSON MANDELA DAY / WORLD DAY / NATIONAL PROSECCO DAY 09 MOTHER'S DAY (CA, US) LISTENING DAY 19 NATIONAL MARTINI DAY / 15 NATIONAL RELAXATION DAY 10 NATIONAL SMALL BUSINESS DAY / JUNETEENTH 20 EID AL-ADHA FIRST DAY OF MENTAL HEALTH 16 NATIONAL TELL A JOKE DAY AWARENESS WEEK (UK) 20 FATHER'S DAY / AMERICAN EAGLE 25 PARENTS' DAY DAY 19 WORLD PHOTO DAY 13 ASCENSION DAY / EID AL-FITR 29 NATIONAL LIPSTICK DAY 21 INTERNATIONAL YOGA DAY / 20 NATIONAL LEMONADE DAY 15 ARMED FORCES DAY NATIONAL SELFIE DAY / NATIONAL 31 NATIONAL AVOCADO DAY INDIGENOUS PEOPLES DAY / SUMMER 21 SENIOR CITIZENS DAY 17 SHAVUOT SOLSTICE 26 WOMEN’S EQUALITY DAY 19 BUDDHA DAY 22 WINDRUSH DAY / NATIONAL KISSING DAY 27 NATIONAL ‘JUST BECAUSE’ DAY 21 NATIONAL BIKE TO WORK DAY 27 SUNGLASSES DAY 22 NATIONAL MARITIME DAY 30 SOCIAL MEDIA DAY 23 PENTECOST
26 VESAK DAY
28 INTERNATIONAL HAMBURGER DAY
30 TRINITY SUNDAY
31 SPRING BANK HOLIDAY (*UK) / MEMORIAL DAY (*US) SEPTEMBER OCTOBER NOVEMBER DECEMBER
MONTH: NATIONAL LEARNING & MONTH: BLACK HISTORY MONTH MONTH: MOVEMBER MONTH: UNIVERSAL HUMAN RIGHTS DEVELOPMENT / SUICIDE (UK) / AIDS AWARENESS / BREAST MONTH PREVENTION / SELF-IMPROVEMENT CANCER AWARENESS / DOWN 01 WORLD VEGAN DAY / ALL SAINTS' MONTH / WORLD ALZHEIMER'S SYNDROME AWARENESS / NATIONAL DAY 01 WORLD AIDS DAY MONTH ADHD AWARENESS 02 ALL SOULS' DAY / DAY OF THE DEAD 04 NATIONAL COOKIE DAY 04 EAT AN EXTRA DESSERT DAY / 01 INTERNATIONAL COFFEE DAY / WORLD BEARD DAY WORLD SMILE DAY 04 DIWALI / DEEPAVALI 06 LAST DAY OF CHANUKAH/ HANUKKAH / ST. NICHOLAS DAY 06 READ A BOOK DAY / LABOR DAY (*CA, 03 MEAN GIRLS DAY / FIRST DAY OF 05 GUY FAWKES DAY (BONFIRE NIGHT) *US) MENTAL HEALTH AWARENESS WEEK 08 NATIONAL BROWNIE DAY / (CA) 07 DAYLIGHT SAVING DAY BUDDHA'S ENLIGHTENMENT DAY 07 ROSH HASHANA 04 CHILD HEALTH DAY 11 SINGLES' DAY / VETERANS DAY / 09 CHRISTMAS CARD DAY 10 NATIONAL SUICIDE PREVENTION REMEMBRANCE DAY (*US, *CA) DAY 06 INSTAGRAM’S BIRTHDAY 12 GINGER BREAD HOUSE DAY 13 WORLD KINDNESS DAY 11 PATRIOT DAY 10 WORLD MENTAL HEALTH DAY 17 NATIONAL UGLY SWEATER DAY 14 REMEMBRANCE SUNDAY 12 NATIONAL GRANDPARENTS DAY 11 INDIGENOUS PEOPLES' DAY (*US) / 21 WINTER SOLSTICE NATIONAL COMING OUT DAY / 16 NATIONAL ENTREPRENEURS’ DAY 15 FIRST DAY OF NATIONAL HISPANIC COLUMBUS DAY / NATIONAL KICK- 24 DAY OFF FOR CHRISTMAS DAY (*US) / HERITAGE MONTH BUTT DAY 17 NATIONAL TAKE A HIKE DAY CHRISTMAS EVE
16 NATIONAL GUACAMOLE DAY / YOM 13 NATIONAL NO BRA DAY 19 INTERNATIONAL MENS DAY 25 CHRISTMAS DAY KIPPUR 15 GLOBAL HAND-WASHING DAY 20 TRANSGENDER DAY OF 26 BOXING DAY (CA, UK) / KWANZAA 17 CONSTITUTION DAY AND REMEMBRANCE / NATIONAL (FIRST DAY) CITIZENSHIP DAY 16 SWEETEST DAY / BOSS'S DAY / ADOPTION DAY WORLD FOOD DAY 27 SUBSTITUTE BANK HOLIDAY FOR 18 NATIONAL CLEANUP DAY 25 THANKSGIVING DAY (*US) CHRISTMAS DAY (*CA, *UK) 21 NATIONAL APPLE DAY 19 WIFE APPRECIATION DAY 26 BLACK FRIDAY / NATIVE AMERICAN 22 NATIONAL NUT DAY HERITAGE DAY 28 SUBSTITUTE BANK HOLIDAY FOR 21 INTERNATIONAL DAY OF PEACE / BOXING DAY (*UK) WORLD GRATITUDE DAY / FIRST DAY 25 WORLD PASTA DAY / END OF 27 SMALL BUSINESS SATURDAY OF SUKKOT BRITISH SUMMERTIME 30 NATIONAL BACON DAY 28 FIRST SUNDAY OF ADVENT 22 NATIONAL HOBBIT DAY / FALL 26 NATIONAL PUMPKIN DAY 31 DAY OFF FOR NEW YEAR'S DAY (*US) / EQUNIOX 29 CHANUKAH/HANUKKAH (FIRST DAY) NEW YEAR'S EVE / NATIONAL 28 NATIONAL FIRST RESPONDERS DAY / CYBER MONDAY CHAMPAGNE DAY 25 NATIONAL DAUGHTERS DAY 31 HALLOWEEN 30 GIVING TUESDAY 26 GOLD STAR MOTHER'S DAY
27 LAST DAY OF SUKKOT / HOSHANA RABBAH
28 NATIONAL SONS DAY
29 NATIONAL COFFEE DAY
30 INTERNATIONAL PODCAST DAY / INTERNATIONAL LOVE PEOPLE DAY 2021 SOCIAL CALENDAR January
CREATE A… MON TUES WED THUR FRI SAT SUN 28 29 30 31 1 2 3 FUN
EDUCATIONAL 4 5 6 7 8 9 10 STORIES
TESTIMONIALS 11 12 13 14 15 16 17
INSPIRATIONAL
18 19 20 21 22 23 24 VIDEOS
ADS 25 26 27 28 29 30 31
LOVE
#FESTIVALOFCONTENT
N N O O T T E E S S
“DON’T BE THE FEAR, BE THE FIRE” @mumsthewordonline_com 2021 SOCIAL CALENDAR February
CREATE A… MON TUES WED THUR FRI SAT SUN 1 2 3 4 5 6 7 FUN
EDUCATIONAL 8 9 10 11 12 13 14 STORIES
TESTIMONIALS 15 16 17 18 19 20 21
INSPIRATIONAL
22 23 24 25 26 27 28 VIDEOS
ADS 1 2 3 4 5 6 7
LOVE
#FESTIVALOFCONTENT
N N O O T T E E S S
“A STRONG WOMAN STANDS UP FOR HERSELF. A STRONGER WOMAN STANDS UP @MTWCommunity FOR EVERYBODY ELSE” 2021 SOCIAL CALENDAR March
CREATE A… MON TUES WED THUR FRI SAT SUN 1 2 3 4 5 6 7 FUN
EDUCATIONAL 8 9 10 11 12 13 14 STORIES
TESTIMONIALS 15 16 17 18 19 20 21
INSPIRATIONAL
22 23 24 25 26 27 28 VIDEOS
ADS 29 30 31 1 2 3 4
LOVE
#FESTIVALOFCONTENT
N N O O T T E E S S
“I AM PROUD OF THE WOMAN I AM TODAY, BECAUSE I WENT THROUGH HELL @mumsthewordonline_com TO BECOME HER” 2021 SOCIAL CALENDAR April
CREATE A… MON TUES WED THUR FRI SAT SUN 29 30 31 1 2 3 4 FUN
EDUCATIONAL 5 6 7 8 9 10 11 STORIES
TESTIMONIALS 12 13 14 15 16 17 18
INSPIRATIONAL
19 20 21 22 23 24 25 VIDEOS
ADS 26 27 28 29 30 1 2
LOVE
#FESTIVALOFCONTENT
N N O O T T E E S S
“YOU GET IN LIFE WHAT YOU HAVE THE COURAGE TO ASK FOR” @MTWCommunity 2021 SOCIAL CALENDAR May
CREATE A… MON TUES WED THUR FRI SAT SUN 26 27 28 29 30 1 2 FUN
EDUCATIONAL 3 4 5 6 7 8 9
STORIES
10 11 12 13 14 15 16 TESTIMONIALS
INSPIRATIONAL 17 18 19 20 21 22 23
VIDEOS 24 25 26 27 28 29 30 ADS
LOVE 31 1 2 3 4 5 6
#FESTIVALOFCONTENT
N N O O T T E E S S
“SOME WOMEN ARE LOST IN THE FIRE. SOME WOMEN ARE BUILT FROM IT.” @mumsthewordonline_com 2021 SOCIAL CALENDAR June
CREATE A… MON TUES WED THUR FRI SAT SUN 31 1 2 3 4 5 6 FUN
EDUCATIONAL 7 8 9 10 11 12 13 STORIES
TESTIMONIALS 14 15 16 17 18 19 20
INSPIRATIONAL
21 22 23 24 25 26 27 VIDEOS
ADS 28 29 30 1 2 3 4
LOVE
#FESTIVALOFCONTENT
N N O O T T E E S S
“THINK LIKE A QUEEN. A QUEEN IS NOT AFRAID TO FAIL. FAILURE IS ANOTHER STEPPING @MTWCommunity STONE TO GREATNESS.” 2021 SOCIAL CALENDAR July
CREATE A… MON TUES WED THUR FRI SAT SUN 28 29 30 1 2 3 4 FUN
EDUCATIONAL 5 6 7 8 9 10 11 STORIES
TESTIMONIALS 12 13 14 15 16 17 18
INSPIRATIONAL
19 20 21 22 23 24 25 VIDEOS
ADS 26 27 28 29 30 31 1
LOVE
#FESTIVALOFCONTENT
N N O O T T E E S S
“SHE WHO DARES WINS” @mumsthewordonline_com 2021 SOCIAL CALENDAR August
CREATE A… MON TUES WED THUR FRI SAT SUN 26 27 28 29 30 31 1 FUN
EDUCATIONAL 2 3 4 5 6 7 8
STORIES
9 10 11 12 13 14 15 TESTIMONIALS
INSPIRATIONAL 15 17 18 19 20 21 22
VIDEOS 23 24 25 26 27 28 29 ADS
LOVE 30 31 1 2 3 4 5
#FESTIVALOFCONTENT
N N O O T T E E S S
“SHE BELIEVED SHE COULD SO SHE DID” @MTWCommunity 2021 SOCIAL CALENDAR September
CREATE A… MON TUES WED THUR FRI SAT SUN 30 31 1 2 3 4 5 FUN
EDUCATIONAL 6 7 8 9 10 11 12 STORIES
TESTIMONIALS 13 14 15 16 17 18 19
INSPIRATIONAL
20 21 22 23 24 25 26 VIDEOS
ADS 27 28 29 30 1 2 3
LOVE
#FESTIVALOFCONTENT
N N O O T T E E S S
“KNOW YOUR WORTH, THEN ADD TAX” @mumsthewordonline_com 2021 SOCIAL CALENDAR October
CREATE A… MON TUES WED THUR FRI SAT SUN 27 28 29 30 1 2 3 FUN
EDUCATIONAL 4 5 6 7 8 9 10 STORIES
TESTIMONIALS 11 12 13 14 15 16 17
INSPIRATIONAL
18 19 20 21 22 23 24 VIDEOS
ADS 25 26 27 28 29 30 31
LOVE
#FESTIVALOFCONTENT
N N O O T T E E S S
“A TRUE ENTREPRENEUR IS A DOER, NOT A DREAMER” @MTWCommunity 2021 SOCIAL CALENDAR November
CREATE A… MON TUES WED THUR FRI SAT SUN 1 2 3 4 5 6 7 FUN
EDUCATIONAL 8 9 10 11 12 13 14 STORIES
TESTIMONIALS 15 16 17 18 19 20 21
INSPIRATIONAL
22 23 24 25 26 27 28 VIDEOS
ADS 29 30 1 2 3 4 5
LOVE
#FESTIVALOFCONTENT
N N O O T T E E S S
“GOOD IS NOT ENOUGH IF BETTER IS POSSIBLE” @mumsthewordonline_com 2021 SOCIAL CALENDAR December
CREATE A… MON TUES WED THUR FRI SAT SUN 29 30 1 2 3 4 5 FUN
EDUCATIONAL 6 7 8 9 10 11 12 STORIES
TESTIMONIALS 13 14 15 16 17 18 19
INSPIRATIONAL
20 21 22 23 24 25 26 VIDEOS
ADS 27 28 29 30 31 1 2
LOVE
#FESTIVALOFCONTENT
N N O O T T E E S S
“HAVE THE COURAGE TO LIVE LIFE THE WAY YOU WANT TO” @MTWCommunity