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GRC 101 Sample Book

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GRC 101 Sample Book GRC 101 Sample Book Secon 2 Samples Type & Typography Heading Using Blackleer Blackleer is a type classificaon that is calligraphic in nature. It used to be called Text. Some refer to it as Old English or Old German. Heading Using Novelty or Decorave Type Type that is designed to be used exclusively for decorave purposes, and are not suitable for body text. It is most commonly used in large type and is considered a display type. Most are full of personality and can only be used for specific messages. They are also referred to as a specialty font. These typefaces are designed that way. ALiEN is set in a novelty font that appears to be designed aer an alien language. Heading Using Script A script is a typeface that is designed so that it appears that words are set without liing the pen. You can see the excepon with the majuscule, when the “C” is not connected to the “a”. Heading Using Square Serif Typeface This large reversed type on the cover of seven magazine has square serifs, meaning that they don’t have any brackeng. Another name for this classificaon of type is slab serif or Egypenne (not because it looks like hierglyics, but because it became very popular during Queen Victoria’s reign when because of the archeological discoveries in Egypt a lot of things were influences by all things Egypan. EBrackeng E Heading Using Outline or Inline Type Outline type is designed so that there is no fill, only the outline of the leerforms. This can be done with soware, where the type is given a “no fill” and a “stroke” seng. This was done here with SPADE and then offset. You can see through the outline type. Examples of inline are shown at the boom. Graphic SuBstuted for a Leerform The mask is cleverly replacing the majuscule O; the saxis replacing the J. The word PHANTOM and could be used as an example of distressed type. Textured, Distressed, or Paerned Type Morillo Massacre is distressed with splaer & blood. The typeface may have been designed that way or it could have been affected by a graphic editor. Concrete Alignment This term refers to how type is set so that it forms a recognizable shape. This can be done by force jusfying the type within a frame that has a specific shape or it can be done line by line to handcra the type into a shape. Hanging Inial This is both a hanging inial (because it extends outside the text block; it is also a runaround inial. Raised Inial When the first leer of the text has part of its form above the first line of type. Drop Cap The first leer is enlarged and drops down into the text. Here it is 9 lines tall. It is referred also as a drop inial; it doesn’t havre to to be a majuscule (capital leer). It can be a minuscule (lower case).. Other Inials The “S” is an overrlaid or overprinted inial. Typefaces Matches Personality of Layout or Message Here are examples of the type behaving in the way that the words they form describe. Type on a Path Some of t his type has been manipulated beyond the font used, however, it was set on a path, both in the mul-lined heading as well as the copy at the boom. Runaround Type Pull-Quotes This larger, more emphasized copy, is pulled (or quoted) from the body copy (the text). Usually it one of the most smulang and interesng points made to get the aenon of the reader and to pull him into the story. 5-Column Format Layout Noce how this spread (facing pages) are designed on a grid and that the columns of type are equal width, keeping within the grid. Most of the other elements follow this grid. Widow A widow is a line of type that is less than half of the width of the column. Bad widows are those that are really short, like a single word or two. They unnecessarily draw aenon to the type, when in fact, all lines of text should just blend in to a nice consistent gray. The widow at the top of the right column is also an orphan. Orphan An orphan is a single line of type that is by itself, instead of with the paragraph it is part of. The orphan here is the last line of the paragraph, which is in the previous column. It unduly calls aenon to itself and thus should be avoid. This orphan is also a widow; the worst type. Ligature Leers that touch each other are considered ligatures, as in the U and M and the U and R in this heading. Scripts are not made up of ligatures. Some ligatures are single characters of a font, like the “ffi” below. Difficult Difficult Type as an Illustraon Here the art is crated with type that has been manipulated. Running Heads Running refers to running throughout a publicaon or through a secon of a publicaon. Running Feet Running refers to running throughout a publicaon or through a secon of a publicaon. Running feet are in the footer posion on the pages. Below is an example of running sides. Dingbats An ornament, character—somemes more formally known as a printer's ornament or printer's character— used to embellish, direct aenon or provide a graphic emphasis to verbal or visual informaon. Being a graphic device, they contain no verbal or visual informaon. Marks SEE THE PRESENTATION ON MARKS Kinec / Moon Type Kinec typography is the technical name for “moving text.” This process is an animaon technique that mixes moon and text. This can be simulated in sll photography with a number of effects: • Blurred moving images • Freeze moon at peak of acon • Panning These techniques can be simulated with type to show that they have energy: • Bouncing • Exploding or bursng • Trailing blur • Spinning YouTube and other video sharing sites are full of animaons demonstrang how type is animated like in this one The Beatles–Help (hp://www.youtube.com/watch?v=gT2Iii0Psao). .
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