New UT Ad Campaign Debuts of the Grounds Department, Local Weather
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UTwww.utnews.utoledo.edu NEWSNOV. 5, 2007 VOLUME 8, ISSUE 12 Winter weather ahead: Know UT’s snow policy By Jim Winkler ith winter approaching, UT Wemployees should familiarize themselves with the University’s inclement weather plans. In the event of a major snow or ice storm or other inclement weather, the University will announce class cancellations, delay of classes and changes to administrative office hours through the UT home page at www.utnews.utoledo.edu, the UT snow line, which is 419.530. SNOW (7669), and on local radio and television stations. The University’s policy is to remain open whenever possible to minimize interruption of teaching and research. A decision to close UT or open late due to weather will be based on campus and area road conditions, and reports of local weather Photo by Daniel Miller forecasters and local transit. Every effort AUTUMN MORNING: UT Photographer Daniel Miller took this photo of the sun coming up over Main Campus last week. will be made to decide by 7 a.m. Using early information about conditions on campuses gathered by University police officers and members From 1872 to you: New UT ad campaign debuts of the Grounds Department, local weather By Deanna Woolf forecasts and consultations with city and county safety officials, UT Interim Senior n the streets, on the airwaves and in John Adams, senior director of the Univer- radio spots, and I think they really brought Vice President for Administration and Othe papers, The University of Toledo sity Office of Marketing. “The theme of the out the spirit and energy of UT.” Finance William Logie and the provosts is rolling out its new advertising campaign. campaign positions UT as an established In addition to local advertising in the of the Main and Health Science campuses, The campaign features the slogan institution poised for the future by prepar- greater Toledo area, the new UT ad cam- Drs. Rosemary Haggett and Jeffrey Gold, “From 1872 to you. Creating the future.” It ing our students for life after graduation and paign is hitting the road, with a presence make the decision jointly. The trio then is a colorful, energetic take on the Univer- as a positive transformational force for the in the Cleveland and Detroit markets. The communicates the decision to University sity and the opportunities for people to get world.” campaign will run through spring semester Communications — which notifies local involved at UT through education, health Adams added, “As with our other 2008. radio and television stations — and to care and research. materials, I am proud that the initial print For your look and listen of the new UT President Lloyd Jacobs. “The campaign is designed to con- ad and billboard designs were done by our TV, radio and print ads, visit www.utoledo. Information frequently will be updated tinue to build and strengthen our brand and talented in-house team. We partnered with edu/campaign. on the Web site and on the telephone line. increase enrollment for the University,” said two outside agencies to develop the TV and “The process starts very early — around 4 or 5 a.m.,” said Gary Jankowski, UT associate vice president for safety and health. “Phone calls are made and everyone exchanges information and feelings about the weather. When everyone agrees on what decision to make, we tell the president and that decision is posted on the Web site. The decision to open or close sometimes is a tough call.” On occasion, inclement weather subsides as the day progresses. When that happens, a decision to reopen the University for evening classes and other activities continued on p. 2 NOV. 5, 2007 NEWS Publish and perish: How to protect great ideas By Matt Lockwood Eureka! For example, if there is a special need You’ve been conducting research to disclose information about an invention diligently for years and you finally have an before full patent protection is gained, a idea or an invention that you’re sure will confidentiality agreement can be prepared. advance your field, garner acclaim and bring The Office of Research and Development in big money. prepared about 150 of them last year. Now what? The office isn’t just waiting for people Before you publish a paper or talk with to approach them, either. Mark Fox, a tech- investors about your great idea, contact the nology associate, has been hired to walk the Office of Research Development. halls of University buildings and find out “If a faculty member discloses informa- where new technology is coming from and tion to an outside entity before filing for a educate faculty members about technology patent, they immediately lose most foreign transfer. rights to the idea, and they set in motion a The process should work like this. one-year time period to file for a patent,” If you think you have an invention, said Dr. Dan Kory, director of intellectual contact the Office of Research Development property. “In order to be patentable, an in- to secure protection. vention must be novel and therefore unpub- The office will then evaluate the idea to lished, as well as useful and non-obvious to determine if it’s licensable. If it believes it one skilled in the art.” has merit, the idea is then reviewed by a pat- Photo by Daniel Miller And public disclosure is not limited ent committee, which is made up of people Dr. Brent Cameron, associate professor of bioengineering, right, listened as Anthony Webb, a doctoral to formal written publication. Things like from inside and outside the University. student, discussed part of a non-invasive blood glucose device. Freedom Meditech in La Jolla, Calif., poster displays in university buildings, “The decision to get a patent is expen- purchased a license from UT to develop Cameron’s patented technology that reads glucose levels. Internet postings and casual conversation all sive; it costs $10,000,” Kory said. “So we constitute publication. have to ask, ‘Is it novel? Is the cost of devel- total revenues. That’s why UT has one of the most As the number of research dollars and oping the product worth the opportunity?’ The University can license to outside generous intellectual property income opportunities for inventions at UT con- If we agree to move forward with a patent, entities, but the preference is to license its sharing policies in the country, and it offers tinue to grow, so do efforts by the Office of we try to market the technology to anybody own faculty members. faculty members help in creating business Research Development to educate faculty who might want to use it,” Kory said. “Licensing to faculty is a way to keep plans and launching spin-off companies. about how to protect their intellectual prop- After an aggressive marketing cam- them in Toledo and benefit the community,” “Today, more than ever, patents and erty. Invention disclosure and the licensing paign, if somebody is interested, the Uni- said Dr. Frank Calzonetti, vice president for licensing are meaningful and valuable process, while not marking the only path versity then negotiates a contract. Currently, research. “Some universities are focused aspects of academic life and demonstrate the toward technology transfer, are two major UT has 76 active licensees and this year on making money. UT is interested in local University’s commitment and contribution elements of the work of the office. expects to bring in about $4.5 million in economic development and creating jobs.” to the community,” Kory said. Winter weather continued from p. 1 will be made by 3 or 4 p.m. In cases where the University is closed, services must declare states of emergency and ask people UT is open during the day but worsening still be provided to students in residence to stay off the roads, UT Medical Center conditions warrant cancellation of evening halls; these include food services, policing, employees should come to work. If they classes and activities, that decision also will electricity, heat, water, snow removal, and are stopped by the police during a state President Lloyd be announced by 3 or 4 p.m. emergency repairs and maintenance. of emergency, they should show their When UT closes, all classes, meetings A list of Main Campus employees who identification badge and explain that they Jacobs met last week and exams on all campuses are canceled, are considered “essential” and must report are on their way to work. The counties with more than 150 all administrative offices and libraries are to work during a snow or ice storm is being recognize that even during a state of closed, and staff other than those employed reviewed by Jankowski and members of the emergency, essential employees must work. area leaders and in “essential services” are not expected to be Safety and Health Committee. When the The severe weather policy stipulates asked for their help at work. review is completed, employees deemed that Health Science Campus employees who Cancellation of College of Medicine “essential” will be issued identification come to work during storms will be paid for to brand Toledo as a classes will apply only to the basic science cards that follow a template issued by the hours worked. Hourly employees who fail teaching programs. All clinical programs — Lucas County Sheriff’s Department. to show up for work because of inclement university city as the third- and fourth-year clerkships — will be “The UT Medical Center always weather will be treated in accordance with region moves toward carried on. remains open, regardless of the weather policy 05-058, according to Connie Rubin Some University operations can never conditions,” said Mark Chastang, executive senior director of labor and employee a knowledge-based close; these include the UT Medical Center, director.