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worldanimalprotection.org @MoveTheWorld WorldAnimalProtectionInt

Company Limited by Guarantee in England and Wales. Registration No 4029540. Registered Charity 1081849. INT0114/0419 Page 8 Contents

Wildlife suffering: Millions of wild animals Transforming systems – tackling the worst abuse 4 endure unimaginable cruel treatment and are traded Moving the world in numbers 6 live and dead, legally and Our vision: illegally for the wildlife trade. Banning the wildlife trade 2020 – how we moved a million 8 Throughout 2020, united in our mission to get a global Exposing ball python suffering 11 ban, we made great progress A world where animals in protecting them. Giving vital support to elephants and bears in coronavirus times 12 live free from cruelty Creating a better world for dolphins and whales 15 Saving wild animals from the traditional Asian medicine trade 16 and suffering Who makes the grade? The Animal Protection Index 18 Making a world of difference… to animals in disasters 20 Protecting animals in farming 22 Our purpose: Meating halfway 23 We move the world Raising pigs right 24 Creating change for chickens 26 to protect animals Protecting dogs in crisis – our work in pictures 28 Our strategy made simple 2021–2030 30 Sharing the challenge – our new chair 32 What we’ll do next – 2021 34 Thank you 36

Cover image: Boon Rott and Gen Thong play happily at the Kindred Spirit Elephant Sanctuary, one of the nine high-welfare venues we supported in Thailand when COVID-19 struck. Credit: Kindred Spirit Elephant Sanctuary

2 Global Review 2020 Global Review 2020 3 COVID-19, SARS, Ebola and swine and avian flus all share a common source: the exploitation of wild and farmed animals who are treated as mere commodities by systems profiting from their abuse. This pangolin was found smuggled for the trade in Indonesia in 2017. Foreword

Transforming the systems – tackling the Our next move is clear. In 2021, Italy will host two hugely important This sharper focus means we will put less emphasis on other areas on worst abuse meetings – the Global Health Summit in May and the next G20 Leaders’ which we have historically campaigned. However, we will continue meeting in October. We will be targeting both. We also look forward to to protect animals affected by disasters and those in communities The terrible suffering caused by the COVID-19 crisis provided a contributing to the 2021 United Nations Climate Change Conference in by supporting and working with trusted local, national and global completely unexpected and unparalleled opportunity to put animal Edinburgh. With your support, we will use our influence to be heard by partners. welfare on the global agenda. By the end of March our whole the highest levels of government and use our local presence to galvanise organisation was working at an incredible pace on an extraordinary and popular support. The past year has been financially tough for so many people and urgent task – bringing about a global ban to the wildlife trade. organisations within our sector. We faced a drop in our income and had to restructure our work and teams to prepare for delivering our The pandemic, traced to wildlife cruelly captured and sold in Wuhan Overturning the systems – our new strategy new strategy. These were, of course, challenging times, but I’d like to wet markets, sharply and irrevocably highlighted the inextricable links reassure you that World Animal Protection is in a better place than ever Steve McIvor between human and animal health. COVID-19, SARS, Ebola and swine and avian flus all share a common to move forward. Chief executive officer source: the exploitation of wild and farmed animals who are treated The wildlife trade – both legal and illegal – and the systems that support as mere commodities by systems profiting from their abuse. People are I am forever mindful that the work we do to move the world for animals it, exploit more than a trillion wild animals annually. They are horrifically waking up to the fundamental truth – the more we abuse animals, the would be impossible without the valued commitment and support of abused and treated as commodities for use in food, ornaments, traditional more we also put our own lives at risk. those who share our vision to end animal cruelty. My sincerest thanks Asian medicines, entertainment and as pets. for everything our supporters do to give animals a voice. I look forward And so, our new strategy for the next 10 years (2021–2030) focusses to sharing ways we can work together to achieve even more for To tackle their suffering, we formed a clear strategic campaign and target on overturning the systems that cause so much suffering and anguish to animals in 2021. – to convince world leaders from the G20 to support a ban on the trade the greatest number of animals. We must elevate animal welfare to a during their November meeting in Saudi Arabia. priority issue of global importance firmly linked to the health of people and the environment. In a massive effort across all our offices, we mobilised more than “People are waking up to the 1.1 million supporters and achieved recognition from sympathetic With your help, determination, passion and commitment we will ensure governments. Despite this, and the horrific rising human death toll from the farmed animals live good lives by transforming the global food system. fundamental truth – the more virus, the G20 fell short of supporting a ban on the trade. However, G20 And we will stop wild animals being cruelly exploited as commodities by agriculture and water ministers did take a significant step. They asked the changing the systems that allow it. we abuse animals, the more One Health Tripartite – the World Organisation for Animal Health (OIE), we also put our own lives the World Health Organization (WHO) and the Food and Agriculture Organization (FAO) – to assess wildlife trade and pandemic links. at risk.”

4 Global Review 2020 Global Review 2020 5 Moving the world in numbers 2020

With our supporters we helped improve the lives of more than 1.12 billion animals 1.12 billion globally. 1.1 million 85 107 764 million 5 27,683 26,000 50 1.5 million More than 1.1 million people When the tourist industry dried All 107 bears at the Through our Change for We convinced five food We helped our local partners In Kenya and Sierra Leone we We launched our second Our documentary ‘Fooled by signed our petition calling for up in Asia, we paid for the Romanian bear sanctuary Chickens campaign, we companies including Starbucks save 27,683 animals after helped low income families edition of the Animal a smile’, featuring a former the G20 to end the wildlife food and care of 85 elephants thrived during lockdown. We successfully pressed fast food and Just Salad to invest in Taal volcano erupted in in six Nairobi and Freetown Protection Index (API) ranking dolphin trainer exposing how trade – we used it to highlight in higher welfare elephant ensured our partner Asociatia retailers, supermarkets and plant-based proteins. Their the Philippines, and when communities feed more than how well 50 countries protect dolphins suffer for tourist public interest and concern. venues. Milionane de Prieteni (AMP) producers to give more than efforts are critical in reducing Hurricanes Eta and Iota 26,000 dogs. animals. The results will help entertainment, raised the had the support needed to 764 million chickens better the world’s meat consumption. devasted communities in us press for better legislation. awareness of more than 1.5 care for them. lives. Nicaragua and Guatemala. million people worldwide.

6 Global Review 2020 Global Review 2020 7 Sharp focus – targeting the G20

Banning the wildlife trade 2020 One million strong: Circe Romero, representing Expert teams combined Both Kelly and Kate, working with communications #LetMeBeWild: World Animal Protection, A laser image delivers the one million across the organisation, colleagues, agreed that public mobilisation would created by petition signatures and literally working around be essential in convincing G20 governments to call indigenous artist, letter to the Mexican Denilson Baniwa government. Mexico is a the clock because of for a ban to the wildlife trade. And so, a petition was and displayed in How we moved a million… member of the G20. bases in different time launched. More than 1.1 million people, moved by Brasilia, to push for a ban on the Credit: zones, to develop a strategy the pain and suffering caused by the trade, signed World Animal Protection/ global wildlife José Andrés Segura Retana and prepare extensive it. This was double the number of signatures World trade. During our campaign, advocacy and communications Animal Protection has ever received for a single buildings and “ We wanted a ban… Not just on wildlife markets, with materials. Everything that was developed was built petition. monuments in cities across Brazil which the pandemic was linked, but to stop all aspects upon our long-term, sound scientific research into came alive with our of this horrific trade that inflicts horrendous suffering the links between the wildlife trade and zoonotic Devices used to galvanise support involved social wildlife projections. diseases, says Kate Nustedt. media activities, events including spectacular light on billions of animals annually… So, we pushed projections across Brazilian cities, a series of light the boundaries calling for an end to all legal and “We knew our issues very well. Our three art events touring cities in China, and an online illegal wildlife trade… And as the first NGO out of all campaign areas were already focussing on three interactive map packed with pictures, stories and films big drivers of the trade: wildlife for entertainment, showing the trade’s flow. Businesses including The conservation or animal welfare organisations to do this, wildlife as pets, and wildlife derivatives for Body Shop in Denmark and Sweden embraced the we set the agenda.” traditional medicine. So, we knew the scope campaign urging customers to sign. Kate Nustedt and scale of the problem, and had a good Global wildlife director understanding of the associated public health risks. “People always ask me about the importance of Our online interactive map ‒ International petitions,” explains Kelly. “They are a very useful https://www.wildlifetrademap.org/#2 The coronavirus’ likely link to a wildlife market in “We had very good and sound reasons for “We have been warning of the threats and tool to show that there is public interest and China – where live and dead animals were sold tackling the G20,” explains Kelly Dent, our dangers of treating wild animals cruelly and the concern. This is particularly helpful when there are – shone a harsh spotlight on the cruel treatment of external engagement director. They are 20 of the links with zoonotic diseases – those that can signatures from specific G20 countries as these wildlife globally for commercial gain. It revealed the world’s most powerful nations – with a very large transfer between animals and humans. Sixty represent their constituents – voters on the issue.” percent of emerging infectious diseases are world-shattering effects of trading wild animals on percentage of the world’s population and about Wet market: people’s health. This gave World Animal Protection 80% of the world’s GDP. They also have a large zoonotic, with 70% of these thought to originate She points out that mobilising supporters, and Appalling suffering from wild animals.” successful country office campaigns with coalition is inflicted on wild an unprecedented opportunity and an urgent, share of supply and demand fuelling the global animals sold at wet extraordinary task – to end the wildlife trade. wildlife trade.” partners were particularly effective. Partners included markets like this the Campaign to End Wildlife Trade in the UK, one in Vietnam. More than The stress they endure By the end of March, with the pandemic raging, Defenders of Wildlife and Humane Society (HSI) is unimaginable. in Mexico, and Green Korea United in South Korea. all of our employees in 14 countries were working Credit: Amy Jones/ separately and remotely from home. Yet they were 1.1 million Moving Animals united in their common cause of getting the global people, moved by the leaders of the G20 to ban the wildlife trade. pain and suffering caused by the wildlife trade signed Mobilising supporters our petition. ‒ inspiring government action 8 Global Review 2020 Global Review 2020 9 “Globally, our work with the C20, the civil society platform Spot R. Andrew Odum / Getty Images AndrewCredit: R. Odum / Getty influencing the G20, was influential. They helped bring the light governments of Australia, the UK and France on board, “We “I felt Steps forward in 2020 and involved others such as the Canadian and Chinese had very good empowered and Wildlife. Not pets governments on this issue. and sound reasons for hopeful that, during a • Benin agreed to reduce its quota tackling the G20. They are 20 moment of crisis in the world, for ball python exports by 20,000. “We identified the ministers that would be really important of the world’s most powerful nations we united 25 NGOs in the UK • Ghana suggested a scientific and so wrote to the health and agriculture ministers outlining – with a very large percentage of the to speak with one voice. Together Exposing assessment of ball python our case, what we are looking for and why, urging them to world’s population and about 80% of we exerted pressure on the UK take steps to ban the trade in wildlife.” populations in the wild with the the world’s GDP. They also have a large government to end the wildlife intention of reducing export share of supply and demand fuelling trade as part of their global response ball python Other achievements included successfully engaging more than quotas. 300 organisations, including the International Fund for Animal the global wildlife trade.” to COVID-19.” Welfare and Humane Society International, to sign a joint • Youzan, an important retail science Kelly Dent Sonul Badiani-Hamment suffering and technology service provider letter to WHO. The letter urged them to endorse a permanent ban on live wildlife trade markets and the use of wildlife in External engagement External affairs adviser ‒ UK in China, committed to stop selling traditional medicines. director ‒ International all live animals and products Our investigations into the plight of ball associated with the wildlife trade. pythons uncovered the suffering inflicted The trade ban was not achieved at the G20 meeting in by the global wildlife pet trade on Africa’s These methods caused the snakes stress, disease, November 2020. But Kelly, an experienced political lobbyist • Also, in China, the Alibaba most legally traded live animals. infection and death. Our investigations also and campaigner, is not daunted. Group banned the sale of snakes, More than 3 million have been exported revealed how West African ball python farming pythons, squirrels and lizards from from Benin, Ghana and Togo over the last creates lethal hotbeds of bacterial and viral “Getting something even onto the agenda of the G20 its online platforms Taobao and 45 years to pet traders in Europe, North America diseases including respiratory and skin infections leaders is incredibly difficult. And so, while we didn’t get and China. Tianmao. More than 100 online what we wanted this time, getting the wildlife trade on the “It “Whether Those caught or farmed in Africa who survive sellers were required to remove political agenda of some of the most powerful countries in has been such Our report, ‘Suffering in silence’, and our their journeys, and those captive bred in Europe around 10,000 product links. the world is an incredible achievement. it’s legal a privilege to documentary, ‘Uncovering the trade in ball and North America, are sold at reptile markets or illegal, • More than 66,000 people in be a part of a pythons’– seen by 8.3 million people in China – in horrendous conditions. And ball pythons “The other highlight was the G20 agriculture ministers global wildlife trade the UK signed our petition to ask truly global team working highlighted intensely cruel capture methods. selectively bred for their colour patterns can face meeting acknowledging the connection between human causes immense suffering, Doncaster Racecourse to stop with every G20 country to push painful genetic disorders and deformities. and animal health So, we have laid very firm foundations for threatens human health, devastates hosting their reptile expo – the the issue to be back on the agenda at the next G20 meeting for an end to the wildlife trade. To see environments, and harms global To tackle the trade we demanded that Benin, most important sales event for in Italy.” our campaign go from not existing to economies. I’m proud to support World Togo and Ghana suspend global exports and a huge worldwide call for change ball python breeders in the UK. Animal Protection’s campaign that calls that the USA, Canada, Europe and China stop Kate is also ready for the next G20 challenge. “We are However, the event was cancelled has been so inspiring.” on world leaders of the G20 to end importing ball pythons. committed to following up on this opportunity. World Animal the global commercial wildlife trade, due to COVID-19. Protection people are a special bunch – highly committed, James Royston forever.” • And in the USA, more than 90,000 passionate, deeply knowledgeable and committed to Head of external affairs people joined our campaign bringing lasting changes for wild animals. It is people like ‒ International Sanne Salomonsen them and our supporters that make change happen.” asking UPS to stop carrying exotic Singer and songwriter ‒ Denmark Trading cruelty: Ball pythons stacked up in tubs like food in a pets including ball pythons. supermarket at a pet expo in Memphis, USA.

Credit: World Animal Protection /Aaron Gekoski

10 Global Review 2020 Global Review 2020 11 Exposing the cruel crush The urgent need for a wildlife trade ban to protect animals involved in tourism was Wildlife. Not entertainers highlighted by the shocking undercover footage we released of ‘the crush’ in June. The crush is a cruel and traumatic process. Early separation from their mothers, pain, fear and Giving vital support in coronavirus times distress are inflicted on young elephants so they can be used for riding and other tourist interactions.

There are approximately 2,800 captive elephants exploited in camps across Thailand Saving elephants from starvation who have undergone this cruel training. The harrowing undercover and systematic footage we gathered achieved global public outcry and support for the ban. “The pandemic and From March 2020, we supported 9 observation- “We would have gone out of business and our subsequent global travel only elephant camps in Thailand, one in Nepal, elephants would have been forced to work in The crush and the grim conditions elephants endure for tourism were also included one in Laos, and one in Cambodia. The camps are the logging industry and faced starvation. Your in our report ‘Elephants. Not commodities’ high welfare. This means that in the pre-covid world support has allowed us to keep our elephants, ban put the lives of most launched on 12 August – World captive elephants in Asia tourists could observe elephants feeding, grazing buy their food and also for our mahouts to be and socialising with each other on their own terms. employed and continue to provide for their Elephant Day. The report was at risk of starvation and family,” says Mr Charae. targeted at governments, Challenging the tourist industry neglect. Thanks to our Caring for elephants is an enormous task. Providing pressing them to end the supporters’ generous large amounts of food is essential as they eat The current situation highlights very clearly why captive breeding and We challenged the tourist industry to seize the opportunity to build a better world for the intake of any elephants and other wildlife in the post-pandemic world. We supported global tour Audrey Mealia donations we secured the around 10% of their body weight daily. That’s up tourism is no appropriate place for captive Global head of programmes, to 400kg of grass, leaves, fruits and vegetables elephants, says Dr Jan Schmidt-Burbach, head of wild elephants operator Intrepid Travel in creating and launching an animal welfare policy toolkit. wildlife ‒ International future of 85 elephants in that need to be paid for and transported. wild animal welfare and research. for commercial The kit makes it simple for tourism companies to draft and implement more animal-friendly high-welfare camps across use. Travel practices and includes a full editable policy. This is based on Intrepid's own policy which Asia. Since the pandemic’s Some elephants like elderly Ning Wan at Elephant “Tourism booms in good times – but if there are companies we worked with them to produce. Valley in Cambodia have needed special care. struggles then things can take a very quick turn were urged to Jemma Bullock, the venue’s project manager, to the worse. To place such complex, intelligent start, we’ve provided only promote We also developed the ‘Travel back better’ website. Both the site and toolkit are designed explains. “Ning Wan has very poor teeth and and endangered animals at the whim of a them with food and basic responsible, to help companies avoid cruel wildlife tourist venues. ‘Travel back better’ also lists the 24 has struggled during the cold season. We have commercial industry that is so vulnerable to veterinary care and wages been using blankets and more supplementary economic fluctuations is simply unacceptable and observation- companies who have signed up to our wildlife-friendly pledge. for their mahouts. We’re rice to help her through. It’s starting to warm up inhumane. As tragic as this situation is, it is an only elephant committed to continuing a bit more now, and she has picked up a little in opportunity to change the future for elephants venues. Some travel companies perform better than others when it comes to animal welfare and so condition.” and their caretakers, by providing support now There are we ranked them in our ‘Tracking the travel industry’ report. Fourteen companies including this important work right and then learning from these lessons by making around 3,800 Airbnb, TripAdvisor, Flight Centre and Booking.com were assessed. ‘Tracking the travel through 2021 until the Both Jemma and Charae Sangkaow, owner of the current captive elephants the last generation elephants used industry’ has resulted in approaches from several companies regarding how they can venues are once more self- Following Giants, Thailand have found World suffering in captivity.” for riding in Asia. improve their rankings. sufficient.” Animal Protection’s support a lifesaver.

12 Global Review 2020 Global Review 2020 13 Spot light

Caring for sanctuary bears Creating a better world for Our partners in Pakistan and Romania, caring for bears rescued from cruelty and abuse, were delighted with the funding lifeline our supporters offered during the pandemic. dolphins and whales “ I was very happy to donate towards Pakistan this most worthwhile There are more than 3,000 dolphins held captive Fooled by a smile cause. It’s heart- in 54 countries worldwide and they suffer With our help, our partner the Bioresource warming to know horrifically for people’s entertainment. Despite the pandemic we continued to raise awareness of the Research Centre of Pakistan (BRC) continued Most are confined to tiny barren and chlorinated plight of captive dolphins. Our ‘Fooled by a smile’ documentary their high standards of care for the 70 bears that the elephants and trailer, featuring a former dolphin trainer detailing the stress and bears, and all tanks – spaces more than 200,000 times smaller living at the Balkasar bear sanctuary. They than their natural range. and suffering the dolphins endured, was seen by more than saved 17 bears from the cruel entertainments the staff and carers 1.5 million people globally. of baiting and dancing. Two were confiscated at the sanctuaries At the start of 2020, we continued our plans to increase and handed over to the sanctuary and 15 will be funded until pressure on travel giant Expedia Group to stop selling tickets to were surrendered to BRC by their owners in at least September captive dolphin venues. Before COVID-19 struck we escalated Creating whale heritage sites exchange for alternative livelihoods. BRC also 2021. I know our campaign, holding public stunts and demonstrations in the successfully lobbied for an amendment to the UK, Canada, Brazil, Sweden, the USA and the Netherlands. they will all fully Developing and promoting responsible, wildlife friendly tourist Punjab Wildlife Act. This will increase penalties More than 300,000 people signed our petition asking Expedia appreciate this move, attractions is vital in making change happen. In November we for cruelty against wild animals and give greater to stop the sales. protection for wild and captive bears. without which some joined the World Cetacean Alliance (WCA) to promote the of them would almost Whale Heritage Sites programme. This global accreditation We met with Expedia Group to urge them to stop the sales. certainly have had to recognises outstanding destinations that implement and Romania However, they were not willing to do this, and so our campaign celebrate responsible and sustainable whale and dolphin close.” will continue. Our partner Asociatia Milionane de Prieteni watching. With WCA we are proposing Tenerife-La Gomera (AMP) had to close the Romanian bear marine area in Spain, Dana Point in the USA and others as Shirley B When COVID-19 resulted in worldwide lockdowns, we sanctuary’s doors to visitors for months and potential heritage sites. Both of these locations are near key Supporter – New Zealand temporarily suspended our campaign against Expedia leaving lost its major income stream overnight. So, we captive dolphin hotspots and so will offer tourists responsible them to focus on the impacts the virus had on their sector. launched an emergency appeal to give vital alternatives. financial support to help feed and care for the bears. Its success ensured they could pay all their operating costs and welcome six more bears rescued from abuse to the sanctuary, bringing the total to 107.

14 Global Review 2020 Global Review 2020 15 Spot light

Bone quota: Lion skeletons can be legally exported Wildlife. Not medicine from South Africa to Asia for Calling for a use in traditional medicines. Saving wild animals from the traditional medicine trade quota ban

Millions of wild animals suffer unimaginable cruel treatment and are traded live Around 8,000-12,000 lions are intensively bred in cruel, Gilbert Sape, our global head of campaign for traditional and dead, legally and illegally for use in traditional Asian medicine. Throughout unnatural conditions on commercial farms in South Africa. medicine, said: "We know that lions suffer at every stage of 2020, united in our mission to get a global ban on the wildlife trade, we made great Their destination is the country’s tourism, hunting and lion their life in these farms. Intensive captive conditions increase bone industry. Lion bones are legally exported to Asia for the risk of zoonotic disease transmission. We hope this study progress in protecting them. use in traditional medicine via South Africa’s quota system. can help everyone understand the health risks associated Through quotas, as many as 1,500 lion skeletons have been with lion farms and to alert authorities to the potential risks exported in a single year. to both the animals and to public health. To avoid another With your help we… We also… “People in general pandemic, we need to stop the trade of wildlife." tend to care far Launched the website tawap.org – ‘Traditional Worked with our long term partner Education for With our partner Blood Lions, we released research in 2020 more about cute “ Wildlife used in traditional medicine is Chinese medicine alternatives to wild animal Nature Vietnam (ENV) to stop bear farming in the revealing how the farms pose an alarming major health risk cruel and unnecessary, and is destructive preparations’ – in collaboration with traditional Asian country. Bear bile farming inflicts intense pain and animals, but World to lions, and people. We found that captive lions can carry “Kenyan Youth Animal Protection around 63 harmful pathogens some of which can also affect Biodiversity Network to the shared planet as well. It’s very medicine experts. The site is aimed at practitioners and suffering on bears. They are caged in terrible conditions exciting that during 2020 we gained patients looking for remedies not containing animal throughout their lives while bile is regularly extracted helps thousands of humans. Separately, it has also been confirmed that big cats, is proud to support the support of many doctors and phar- parts and products. from their gallbladders. species. Turning so- including lions, can be infected with SARS-CoV-2, the virus World Animal called ‘ugly animals’ that causes the coronavirus. Protection's maceutical companies for plant-based Moved three international traditional Asian medicine Our joint efforts involving campaigning, microchipping into the stars of our campaign on ending traditional medicine. This is our clear and associations and four pharmaceutical organisations of bears and law enforcement have resulted in over a We presented the research in October to a high-level wildlife trade. We long-term solution to ending the massive campaign was a panel established by South Africa’s Ministry of Environment believe in its great in China to sign our pledge supporting an end to the 90% reduction in bears held captive on bear bile humorous way to suffering of millions of wild animals in exploitation of wildlife for traditional medicine. farms since 2005. By the end of 2020 there were Forestry and Fisheries (DEFF). The panel was charged by potential to halt the this industry.” 376 farmed bears left in Vietnam and 33 bear-free engage new people the government to review the hunting, breeding and trade of country's biodiversity Convinced 313 medical practitioners in China to provinces. in the cause.” captive wildlife, including lions after NGO and public outcry loss and put Africa on the sign our wildlife-friendly medical practitioners pledge. about animal cruelty and bone exports. A response was much-needed road map to ecosystem recovery. This means they support herbal alternatives and are Investigated and exposed the illegal sale of bear bile Steve Persico due by the end of 2020 but is delayed until 2021 due to The COVID-19 pandemic has reminded us that on-going deliberation. we must reimagine human relationships with Evan Sun committed to not recommending or prescribing any products in traditional Asian medicine stores throughout SVP, creative director, medicine or health products with wildlife ingredients to New York City. State authorities acted on evidence our Leo Burnett ‒ Canada wildlife at all levels.” Wildlife campaign manager patients. US team handed over in April and seized thousands The research presentation was linked with a public - facing Bears and Wildlife. Not Medicine ‒ China of dollars in products in at least 10 traditional Asian campaign to raise awareness of the lion breeding industry in Kevin Lunzalu medicine stores. All stores selling the illegal products South Africa and to petition the government to abolish it. Co-founder/Coordinator, Kenyan Youth Biodiversity Network agreed to sign a Consent Order relinquishing them, and received penalties of US$4,500–$5,000.

16 Global Review 2020 Global Review 2020 17 and make improvements. The API was also mentioned by members of the Swedish parliament, and Israel’s ministry of agriculture said Who makes the grade? they would like to be included. The private sector, including some supermarkets, are using it to source animal products from countries The Animal Protection Index with more humane farmed animal welfare legislation. “The 2020 API, which builds on the success of the first edition of the API in 2014, provides opportunities for focussed discussions with governments on improving their countries’ national animal “As an ambassador, I welfare legislation,” says Phil. want to stress how vital “Effective animal welfare Persuading governments worldwide to improve the check facts before publication. We contacted it is to support World lives of billions of animals and stop the systems that CVOs because they organise and operate a “As we saw with the launch of our first edition of the API in 2014, legislation should consider it can take some time for countries to pass and implement new and Animal Protection’s cause them suffering is central to our work. And in country’s animal health and protection service work in elevating animal the physical, mental and March 2020 we launched the second edition of the and veterinary public health service.” improved animal welfare legislation, but World Animal Protection emotional health of an Animal Protection Index (API) – a powerful tool to will continue to push this critical work, which welfare to a priority issue make this happen. Countries are ranked on an A to G letter system improves the lives of millions with global relevance animal. It is inspiring to with A representing the highest ranking and G the of animals around Some key highlights of improved and importance. see an increasing number The public face of the API – lowest. The API covers policy and legislation relating the world.” animal welfare legislation in Humans must move of countries recognise api.worldanimalprotection.org – is an easy-to-use, to farmed animals, captive animals, pets, working 2020 include… to a more sustainable and acknowledge animal interactive tool, but behind it is a highly detailed and animals, wild animals, those used for scientific and compassionate strategic ranking process. research and animals used for entertainment. • At the start of the year, Denmark passed a new relationship with the Phil Wilson sentience in their legislation, animal welfare law recognising all animals as natural world, but the and the significant impact The API involved more than 12 months of No country obtained the highest possible score sentient beings, which will lead to new rules window for change is External affairs manager painstaking work from World Animal Protection since none adequately protects animals across ‒ International covering all animal species. that this has on the lives of employees. It ranks 50 of the world’s largest animal- each of the 10 indicators to receive an A grade. closing. It’s imperative that millions of animals.” keeping countries according to their welfare policies However, several including Austria, Denmark and communities, governments, • Following the COVID-19 outbreak, China and industries work and legislation. Sweden improved their API rankings for the second implemented a ban on the trade and edition. By the end of the year, more than 12 consumption of the vast majority of terrestrial together for the good of “To research and rank just one country took countries had either endorsed the API, used it in (land-based) wildlife. animals, people, and the around 100 hours,” says Phil Wilson our external their communications, or positively changed their planet.” affairs manager who worked intensively on the policy or legislation. These countries included: • In September, France banned the breeding project. Brazil, China, France, Germany, Malaysia, the of orcas and dolphins in captivity with immediate Netherlands, New Zealand, Nigeria, Poland, Aliya Jasmine effect. It also prohibited the import of orcas “Websites and databases were scoured for Sweden, the UK, and Vietnam. TV host/producer and and dolphins for entertainment and introduced information and relevant government departments environmental journalist a phase-out ban on the use of wild animals in contacted. All 14 World Animal Protection Several countries, including Malaysia and Nigeria, travelling circuses. country offices were involved. The Chief Veterinary said they would use their country API reports to Officers (CVOs) for each country were asked to assess gaps in their animal welfare legislation

18 Global Review 2020 Global Review 2020 19 Floods ‒ Assam Making a world of “Amidst the Covid-19 pandemic and lockdown, July monsoon floods brought havoc and caused massive destruction in the state of Assam, and thousands of animals and people were affected. It wasn’t easy to respond Nicaragua in such a challenging environment but despite all the odds we were able difference ‒ protecting to help more than 20,000 animals,” said Gajender Sharma our country “In the middle of the pandemic, Nicaragua director for India. Nine-month-old Dahn is just one animal saved by a and Guatemala were suffering the mobile clinic that we helped fund in Barpeta District. The vets diagnosed devastating consequences of Hurricanes Eta the weak little goat with anaemia and gave him life-saving treatment. His animals in disasters and Iota in a short period of time. With the delighted owner, Khargeswar, said that Dahn’s death would have caused borders closed we could not get there, but great hardship; he explained that he and his disabled wife completely Taal Volcano ‒ we quickly reached out to our local partners. depend on their few farmed animals for their living. Philippines “From the Australian Animal owners moved their animals as best as they could through flooded roads to be When Taal Volcano erupted in black summer to the cared by the veterinary brigade that arrived January, spewing toxic ash and smoke Beirut capital blast, in Bilwi. They were so grateful,” said Ester in the air, endangering the lives of animals worldwide Mora, our network manager for disaster farmed and pet animals, we quickly response who helped co-ordinate the offered help to local partners. With had their own share operation which helped more than 8,000 support from generous donors, we of disasters as animals. Credit: Animals Lebanon fed starving and abandoned dogs, people battled the Lebanon funded veterinary kits for evacuated livestock, and provided other supplies COVID-19 pandemic. After the massive ammonium nitrate explosion and equipment. Our team then worked with local and national authorities Judy Kimaru I am grateful that we tore through Beirut in August, many pet dogs and cats were lost or stuck under the rubble. on long-term plans to help prepare Disaster operations were there to rescue to protect animals in future disasters. manager ‒ Africa Although the pandemic meant we could not them in their distress, Guatamela, Costa Rica, Tamil Nadu, send any of our teams there, we supported Thanks to our supporters, 600 animals provide comfort, and Panama local animal welfare charity Animals Lebanon. were helped. Our funding of food and veterinary care helped gently nurture them Mobile VetsCredit: Aussie Millions of animals will be better protected from disasters them rescue animals trying to survive among the NSW and Victoria bush fires back to health. By thanks to the adoption of our PrepVet® course by authorities in devastation. Our support also helped them care working with our local Guatemala, Costa Rica, Panama and Tamil Nadu State, India. for animals in their shelter, reunite pets with their After more than 15,000 bushfires raged in Australia killing, This unique and free online resource was launched in 2015 and families where possible and find new homes injuring, or displacing more than 3 billion animals, we provided partners, our relief fosters coordination between civil defence bodies and ministries where necessary. long and short-term help. Thousands of distressed and injured operations saved of agriculture. During 2020 the Central American branch of animals received emergency aid through the funding of local 27,683 animals.” the World Organisation of Animal Health (OIE) also called for projects including a mobile triage van. Our face-to-face and all ministries of agriculture in Central America to carry out and online training and resources helped thousands of people and complete the course. To date, 2,235 people worldwide have vets prepare to protect animals from future disasters. And completed PrepVet®. Macquarie University research, that we are funding, will be critical in examining how disaster risk reduction and preparedness can be enhanced at a state and federal level.

20 Global Review 2020 Global Review 2020 21 Spot light

Protecting animals in farming Campaign success: Our India Meating Dairy Campaign which ran from 2017–2020 improved the lives of Transforming the food system became our focus more than 68 million dairy animals – cows and buffaloes. Pictured are cows kept in high welfare conditions halfway on the outskirts of Delhi. “Before the COVID-19 outbreak we were discussing and researching the Credit: World Animal Protection We launched Meating Halfway – a unique custom-made 21- day journey and guide encouraging people to eat less meat – pandemic potential of factory farms; how cruel livestock practices create as part of our meat reduction campaign in the USA in October. conditions for zoonotic diseases and pandemics to thrive… It includes dietary advice from experts, meat reduction recipes on YouTube ranging from plant-based cottage cheese to meatballs, We also urged our supporters to petition the US Department Then suddenly, in early 2020 – there we were…“ a free meat reduction starter kit, and discounts from corporate of Agriculture (USDA) dietary guidelines advisory committee partners. During 2020 more than 33,000 people joined our demanding they recommend a reduction in animal-based protein "Personal interaction with the companies and entities we want to influence to Planning the next 10 years meat reduction campaign. and an increase in plant-based products. Tens of thousands of improve farmed animal welfare is really important. So, we had to pull back on supporters responded, leading to the USDA committee calling for a lot of our farm visits, and on face-to-face meetings. This made it challenging to Our new 10-year strategy (2021–2030) – transforming the global food system A 2020 UN report targeting factory farming makes “While going fully plant-based is a great way to improve one’s the reduction in their scientific report. get businesses and producers to fulfil their commitments to us to improve animal that causes suffering to billions of animals became our major focus. We sought the global case that factory farms are pretty much health, the planet, and the lives of animals, it might seem like a welfare. representation from the whole organisation – all the country offices, all the destroying the planet and making it unliveable for future daunting task to many. At World Animal Protection, we don’t Our supporters also pressed their members of Congress to back Mark Dia teams. Developing it became a massive highlight for us all. generations." take an all or nothing approach; we believe people can make the Farm System Reform Act, a bill that would prohibit the creation Global director of animals in farming The global retailers and Quick Service Restaurants (QSRs) – our traditional a big impact through small individual changes,” says Joe Loria, or expansion of factory farms and their phase out by 2040. targets – suddenly had their own new priorities. They were providing lifelines in We looked at our successes over the past five years involving incremental "It’s important for us as an our farming campaign manager for meat reduction. this global public health crisis, particularly in urban areas, and became heroes changes to the industrial and the factory farming sector. Then we dramatically organisation to place ourselves at the “Meating Halfway is inspiring people to choose to eat less to many. shifted our perspective to overturning the very systems that cause such cruelty forefront of this principle and make meat a few days a week or one plant-based meal per day. to farmed animals. Our new strategy clarifies what we must achieve and is very sure that the animal welfare is part “We’re encouraging them to join a people-powered movement We had to put engagement with them on hold, but the situation and their role exciting for us and our supporters. of the global agenda. that’s transforming our food system to be more sustainable and reinforced our view that they are the vital targets to focus on. They are very Transforming the kinder to animals, not to mention greatly improving their overall An example of this is the link between factory farming and human health in the prominent in everyone’s lives and can implement significant changes. health.” light of the pandemic. This builds on our previous work and research regarding global food system so it is based on COVID-19 also put a spotlight on the other disastrous effects that factory antimicrobial resistance. Steps forward in 2020 farming has on the wellbeing of people in the meat processing industry. good animal The animal farming sector is the biggest user of antibiotics on the planet. It uses welfare, and Restaurant closures and the global pandemic’s impact on up to 80% of the world’s antibiotics to hide or mitigate the very bad welfare eating less the food industry were a major challenge for our campaign. We were at the end of our strategy from 2015–2020, so we measured our conditions and cruel treatment of animals on factory farms. And the unintended meat is key to However, we influenced five food companies to invest in plant- impact on the commitments and implementations we had negotiated with consequence of this is superbugs. This complicates the global response to the protecting our based proteins. And by the end of the year, Starbucks and Just companies and governments. We found we had indirectly improved the lives of pandemic, where treatment of secondary bacterial infections in covid cases people, animals Salad had introduced them into their menus. more than a billion animals. could be compromised. and our world."

22 Global Review 2020 23 the top UK supermarkets on their pig welfare and import policies. More Spot than 8,000 of our supporters called on the bottom ranking supermarkets light Unnecessary suffering: A piglet, only a few days old, gets its teeth to publicly report on and improve their policies regarding how suppliers clipped on an intensive farm in keep and rear pigs. These included policies regarding providing Latin America. environmental enrichment and progress on ending painful mutilations of Raising pigs right Credit: World Animal Protection piglets. And in the USA, we launched the ‘Quit stalling’ report which assessed Focus Jennifer Black the progress of 56 companies on their commitments to source sow-stall Campaign manager free pork. The report led to progress and commitment updates from Hilton on the ‒ the Netherlands “Big business is waking up Worldwide, around 600 million pigs are factory Hotels, Compass Group, Kraft and Aramark. They to the reality that banishing farmed in cruel conditions that inflict intense pain, all reaffirmed their priority of sourcing only sow- “After a campaign in 2018 highlighting stress, frustration and boredom. Mother pigs are one of the country’s largest retailers, GPA. The stall free pork. Netherlands their investments in intensive livestock, we mother pigs to cages for caged throughout their lives, in structures so small company, which has more than 1,000 supermarket they cannot even turn around. Piglets, just a few days outlets throughout the country, committed to only worked with ABN Amro, the Netherlands’ life is indefensible. Change Making groups matter Bankrolling cruelty… third biggest bank, to develop a new animal only happens when old, endure painful mutilations. Throughout 2020 we source pork products from suppliers that will stop in China campaigned to end their suffering. caging sows and move them to group housing by As a member of the Fair Finance Guide protein policy. It was a lot of work, but we’re people use their power 2028. We persuaded Muyuan Group, one Netherlands, we exposed the links between delighted that the new 2020 policy includes and speak up. It’s a great Brazil supermarket chain calls of the most influential pig producers European investment, factory farming and space requirements for farmed animals in for end to cages They are also asking that their suppliers end painful feeling knowing in China to run trials on improving the deforestation in the Amazon and Cerrado for line with our FARMS Responsible Minimum practices on piglets including castration and ear welfare of their sows and pigs. The soy and beef production. Both legal and illegal standards.” Millions of pigs throughout Brazil will notching. Jacqui Mills that together company is trialling group housing and deforestation is carried out for beef and soy we can have better lives thanks enrichment. If successful they will roll these production to make animal feed – for factory Head of campaign, farming to our work with This recognition of the need to improve pig welfare ‒ International improvements across all of their farms giving tens farmed chickens, pigs and cows. An area the change the is also supported by the Brazilian government’s first “Ever since the opening of our first shop in of millions of pigs better lives. size of a football pitch [around 7,000m²] is lost 1974, we have felt strongly connected to world for national pig welfare regulation published in every single minute to agricultural uses. animals.” December. Since 2017 we have worked nature. We find inspiration for our products with the country’s ministry of agriculture to “In China, influencers, Our research prompted more than 2,000 Dutch in nature and we care deeply for it. We shape the regulation. celebrities, and over 1 million supporters to contact their bank insurance are worried about the worldwide threats to nature, biodiversity and the exploitation of supporters are actively company or pension fund urging them to stop It sets out welfare improvements including mandatory investing in companies involved in animal animals. That’s why we support World Animal group housing for new farm builds and the joining with us, leveraging suffering or deforestation. Protection; we hope to sell many of these prohibition of ear notching and tooth clipping. The people power to push for beautiful postcards!” regulation also requires the provision of manipulable better policies. Together materials so vital in ensuring these highly inquisitive we are changing the animals can express their normal behaviours. Hans Geels, supply-demand equation CEO Dille & Kamille Who’s telling porkies and on the market level and ‒ the Netherlands who’s stalling? demanding a better world for animals.” Six UK supermarkets made commitments to improve their policies relating to pigs after the publication of Tamily Liu our ‘Who’s telling porkies?’ report. The report ranks Senior communications manager – China

24 Global Review 2020 Global Review 2020 25 To view the full report visit: https://www.worldanimalprotection.org/PeckingOrder

Chicken run: In November 2020, our Thailand team held a 5-km Change for Chickens event to raise awareness on chicken suffering. Creating change for chickens Inspiring commitments The COVID-19 pandemic meant that we couldn’t carry out most of our planned campaign activities. “Hats off to KFC for stepping Our second edition of ​​​‘The pecking order’, launched ‘the pecking order’ rankings generated widespread up for chickens in six in January revealed the poor performance of media coverage – the story was seen by 216 million However, during 2020 we supported the following companies and food restaurants on chicken welfare globally. We people. The publication is an important tool for our organisations to sign up to the Better Chicken Commitment (BCC): European countries – but assessed Burger King, Domino’s, KFC, McDonald’s, campaign teams who use it to press the companies this is just the start. Much Nando’s, Pizza Hut, Starbucks and Subway. listed and others for change. • Nando’s UK and KFC Denmark more needs to be done, • Pizza Hut in Europe The Combined, these companies use tens of millions of • Popeyes in the USA and Canada under the Restaurant Pecking and other companies are chickens in their businesses annually. Brands International (RBI) umbrella severely lagging behind Order Our researchers found that overall welfare standards 2020 In Thailand we launched our Change for Chickens campaign and Aiming low, not high or, in some cases, getting were worryingly low. Consequently, consumers are How are pressing KFC to sign up to the BCC. We also launched the most global fast-food companies still ignore Jonty Whittleton worse. Companies, such unwittingly buying meat from chickens subjected to campaign in Indonesia with a webinar setting out the business the suffering of chickens in their businesses unnecessary suffering and cruelty. Head of campaign, farming as Burger King, are rightly case for change. ‒ International getting positive headlines Only one company, KFC, was ranked as ‘making for their meatless burgers progress’, based on them signing the Better Chicken and nu​ ggets, but these Commitment (BCC). This commits to using slower growing chicken breeds and giving chickens innovations should not mask more light and space so they can behave more Intensive suffering: Slower growth: naturally. Around 60 billion The JA757 chicken the suffering that happens chickens are farmed breed. KFC received on chicken farms around the for their meat annually. a 'making progress' Although 160 companies worldwide have signed Most are cruelly ranking in 'The pecking world every day.” confined to crowded, order', for committing up to the BCC, two thirds of the companies we featureless and to use slower growing assessed for ‘The pecking order’ had not. unnaturally lit sheds. chicken breeds. Credit: iStock/DuxX This means most of the birds served at these restaurants live in cramped and barren environments with no sunlight. Many suffer from lameness and painful skin lesions.

26 Global Review 2020 Global Review 2020 27 Community care Spot Covid times meant hard times for dogs and light people in Sierra Leone and Kenya. So, we Arjan Van Houwelingen helped low-income families feed their dogs in Freetown and Nairobi providing enough food External affairs manager – International for 23,000–28,000 dogs for three months. Protecting dogs in crisis... Emily Mudoga (pictured), our companion animal campaign manager, also visited the Kenya Ending Society for the Protection and Care of Animals (KSPCA), to give food and veterinary donations to the “As COVID-19 ravaged the Temple support Combined action community animals there. rabies by 2030 world, the focus shifted As the coronavirus Our volunteer network pandemic spread, in India collaborated Morale booster to human health. Owners many owners with North Despite COVID-19, our Animal Friendly Cities “It was incredibly moving to participate in the launch of the United Against Rabies could not afford food or suffered financially Delhi Municipal Award 2020 went ahead and the city of Forum in September this year. It was the culmination of years of hard work by the team and guarantees that our efforts for dogs will now be taken forward by all veterinary care for their pets. and abandoned Corporation to Curitiba, in Brazil’s Paraná state scooped first their dogs at Wat promote the feeding place. More than 150 cities applied to win countries and at the highest levels.” Hungry dogs roamed the Hua Koo, a Buddhist of community stray this prestigious award. Our judging teams in streets, and animal shelters temple in Bangkok which dogs in areas where Costa Rica and Brazil were highly impressed Throughout 2020 we continued to call for global recognition of dog vaccinations and responsible dog struggled to help animals has traditionally cared for they were struggling to by Curitiba, a city of nearly 2 million people, ownership to stop people and dogs dying from rabies by 2030 – the UN target. Rabies is responsible for stray dogs. The temple and its caretakers (pictured) find food from April until July. We also published because of the way it humanely looks after its 59,000 human deaths annually. More than 95% of these deaths are caused by dog bites. Tennyson Williams as their donations dried up. struggled to cope with the unexpected influx and so ‘COVID-19 and dogs – dos and don’ts’ to help dog and cat populations. Case studies and tips from “The answer is not to provide after-bite treatment – prophylaxis – for everyone who is bitten. The only way Country director ‒ Africa Our supporters’ generous in May we provided two tons of food and rabies local authorities and our volunteer network support entrants will be shared in an e-book to help governments worldwide manage vaccinations – enough to help 300 dogs. community dogs. their dog and cat populations humanely. to effectively achieve zero deaths in people is to properly take care of dogs and achieve herd immunity in donations meant we could the dog population. This is done by vaccinating dogs and promoting responsible ownership. Through our step in and provide urgently Helping Gordo Working partners: expertise and experience we know this approach works,” says Arjan Van Houwelingen. needed supplies in the midst During lockdown, eight- We created a of a global pandemic…” month-old Gordo COVID-19 alliance “As an advocate for better The expertise and experience led to us being the only civil society organisation asked to speak at United and his owner, from with organisations treatment of animals in homes, Against Rabies Virtual Conference in September. Curridabat, Costa in Latin America to World Animal Protection Rica, were very improve the welfare has been a great partner in During the event, WHO director general Dr Tedros Adhanom Ghebreyesus, excited to receive of pet animals during enabling us to deliver action and launched the United Against Rabies Forum – a World Animal Protection our donations of dog and beyond the conversation to encourage and concept advocated by our animals in communities team. food. The food donation pandemic. In Brazil we educate communities to preserve deliveries in June were part of coordinated the delivery of “We have long advocated for the need for a forum like this. It’s our initiative to help hard pressed owners feed their 18 tons of dog food and five tons of cat food to 21 animal freedoms. It is only through essential to unite stakeholders and attract the political attention and animals and prevent abandonment. We donated small NGOs caring for stray dogs and cats in five dialogue and demonstration that we can learn how to resources needed to end rabies and deliver the vision of zero dog- $US10,000 worth of food to municipalities and different Brazilian states. This fed about 6,000 stray improve the lives of animals around us.” mediated human rabies deaths by 2030,” says Arjan. “This launch a local NGO to support local dog owners. Our dogs and cats every day for two weeks in June. represents the accomplishment of a core objective of our Better Lives for donations fed more than 1,400 dogs. Naomi Mutua Dogs lobbying and advocacy work.” Founder, Adopt-A-Cat Kenya, and social media influencer

28 Global Review 2020 Global Review 2020 29 How we’ll move the world 2021 ‒ 2030. Our strategy made simple. The global wildlife trade and farming systems… Protecting animals Inflict suffering and anguish on animals. in disasters and in Devastate habitats. communities – what Cause public health crises – like COVID-19, SARS, Ebola, Swine and Avian Flus and antibiotic resistance. we’ll do next With our powerful new strategy we will… To make the biggest impact for animals Making the biggest difference… and make the most of our resources Elevate animal welfare to a priority issue of global importance. we must urgently address the biggest Change public perception so that animals are no longer considered mere commodities. causes of cruelty – the wildlife trade for the greatest number of animals Give animals a voice by addressing the root causes of their suffering. and factory farming. Our growing population, urbanisation and increasing economic prosperity We are connecting 4 elements for long-lasting change… So, we will carefully and responsibly are driving greater demand for animal shift our work regarding protecting Systems – we will overturn those that fuel the very worst animal abuse. products and placing more pressure animals in disasters and in communities on animal habitats. If left unchecked, this Scale – we will transform the lives of the greatest numbers of animals. to our international, national, and local Animals are facing a global crisis demand for animals and their scale of Sentience – we will give animals a voice, based on science, so all their needs are met. suffering will continue to accelerate. partners. They will continue to benefit Sustainability – solving the climate emergency, public health crisis and the depletion of natural resources. from our 50-year legacy of training and empowerment, our expertise, our tools and guidance.

We know that the fate of animals’ We have 2 urgent goals… lives rests in our hands. We are tackling the root causes of their 1.6 trillion suffering so that we can make the wild animals are killed and suffer every year because of profit and greed for their use as products or entertainments. Goal 1 Goal 2 biggest difference to their lives. Ensure farmed animals live good lives by Stop wild animals being cruelly exploited as transforming the global food system commodities by changing the systems that allow it

With your help… Your support will help us… We’ll work with influential groups to expose the hidden costs Continue to reduce the demand and supply of wildlife for of factory farming to animals, people and the planet, and the commercial purposes collusion and corruption that let it thrive worldwide. Change the systems allowing a sustainable use of wildlife 70 billion We’ll disrupt the finance flows driving the growth of factory and habitats and make sure wild animals are valued, farm animals are consumed annually. Most live in close, farms and work with others to promote plant-based protein protected and stay in the wild where they belong. cruel confinement in factory farms where they fuel the rising ensuring people have affordable nutrition. demand for meat as cheaply as possible. Together we can move the world and take billions of animals out of a cruel cycle of abuse.

30 Global Review 2020 Global Review 2020 31 Message Board of trustees Joanna Kerr from our chair Chair, from January 2020 Paul Baldwin Chair, September 2016 - July 2020 Sharing the challenge – overturning entrenched systems Credit: NOAA / Yale Cohen Frank Alarcón It is a great honour to join World Animal Protection at such a Over the next 10 years we will dedicate ourselves to critical moment for our planet and for animals worldwide. overturning the entrenched global systems that cause so much Sandra Beretti I feel particularly moved by the new strategy and am excited anguish to farmed and wild animals. We will make animal to be part of an organisation that is determined to stamp out welfare a priority issue of global importance inseparable Franc Cortada the abhorrent entrenched systems that fuel animal cruelty. from the future health of our planet and our people. Jamie Craig As your new chair, I’d like to celebrate the work of my To make these lasting, systemic changes, we will build on our predecessor Paul Baldwin. His four years of insightful and heritage of influencing at the highest levels of government, Nesta Hatendi dedicated leadership steered and ensured our impact, good forging successful partnerships and powerfully mobilising Interim Chair, July 2020 - December 2020 Joanna Kerr governance, and appropriate financial and strategic support people. Working with our dedicated supporters is vital. Deputy Chair from December 2020 Chair, board of trustees for our campaigns. His clear understanding of the global Together we will transform the systems that fuel the very worst issues affecting animal welfare was invaluable. Paul, his animal abuse. deputy and interim chair Nesta Hatendi, and the board of Svetlana Ignatieva trustees have laid firm and deep foundations that will serve The scale of our task is immense, but we have the our 2021–2030 strategy well. determination, courage and passion to succeed. Sarah Ireland I am so pleased to share this challenge with you. Interim Deputy Chair, I am so proud and inspired by the way our whole July 2020 - December 2020 organisation firmly grasped the unprecedented opportunity posed by the pandemic and united to call for a global Christine Lloyd wildlife trade ban. This creativity and adaptability will be critical in implementing our new strategy that targets the most Berangare Michel significant animal welfare issues of our time. Mwikali Muthiani The incredible support for our wildlife trade ban petition, which inspired more than one million signatures, shows how Karen Winton people are no longer content with piecemeal solutions. They are calling for changes to systems that are the root causes of global suffering. We will never have a greater Thomas Jones opportunity to harness this energy and create long-term and Resigned July 2020 sustainable change.

32 Global Review 2020 Global Review 2020 33 Digital Visions Credit: Digital What we’ll do next ‒ 2021 The climate will still be dominated by COVID-19, but here’s what we’ll focus on in the first year of our bold new strategy…

Working for goal 1 Working for goal 2 Protecting animals in Protecting animals Ensure farmed animals live good lives by transforming the Stop wild animals being cruelly exploited as commodities communities from disasters global food system by changing the systems that allow it We’ll… We’ll… We’ll… We’ll… Support the International Companion Animal Management Continue to advocate where significant Ensure a decline in public and private support for factory farming. Focus on banning exports of wild animals, their parts and coalition (ICAM) and freely share our expertise through opportunities arise, for governments to prioritise We’ll do this by exposing the unsustainable effects of factory farms derivatives, from Africa to supply the exotic pets and traditional a joint World Animal Protection‒ICAM website. This site animal welfare in disaster management, and on animals, the environment and public health. Asian medicine trades. We’ll also continue to campaign and will help local and national governments protect and to develop national disaster risk plans. Such influence policies and laws to ban the global wildlife trade by manage dogs and cats in their communities. plans are critical in implementing the Sendai Drive governments and companies to make and increase their targeting G20 leaders. Framework for Disaster Risk Reduction by 2030. commitments to higher welfare farming and increase their meat Continue our membership of the United Against reduction commitments. Ensure the global tourism industry builds back better after Rabies Coalition (UARC) and call for a global Work with partners, to protect farmed and wild COVID-19. We’ll continue providing emergency food and end to the transmission of dog-mediated rabies animals in response to emergencies linked with our Mobilise consumers to switch to plant-based products and protection for elephants and bears in high welfare tourist venues by 2030. We will work with UARC to ensure the wildlife and food systems goals. galvanise support for our campaign to press retailers to sell higher affected by the pandemic. And we’ll call on the largest operators United Against Rabies Forum effectively achieves welfare products. cruelly exploiting captive dolphins to move towards responsible this goal. Ensure our expertise is freely available online to whale and dolphin destinations. international organisations, partners and local and Help African countries eradicate rabies national governments. This includes PrepVet®, Share new ground-breaking scientific research and solutions on from the continent through our involvement which guides governments on implementing the plant-based alternatives to wildlife used in traditional Asian medicine during the year with the African Union Sendai Framework and fosters coordination with key governmental and private sector stakeholders in China. – Interafrican Bureau for Animal between civil defence bodies and ministries of We’ll generate a further shift towards plant-only traditional Asian Resources (AU-IBAR). agriculture. medicine.

34 Global Review 2020 Global Review 2020 35 “A doubling or matching donation campaign is a Australia ‒ way to inspire more people to join the movement. Rita Andre, Mandy Benstead, People think there’s not much they can do to change Duchen Family Foundation, Marini Ferlazzo, Catherine Gray, the sad reality of struggling animals, but that’s not Barbara and Peter Hoadley, Laura Houghton, Ian Huntley, Lion, Pty Ltd., Craig Maclean, true. Donations directly help to improve animal Maxwell Family Foundation, Sharon Rowe, Sheehan-Birrell Foundation, Alice Simpson, The Karma Collective, lives. Every dollar matched by our Foundation Kristin Heggeli Marjorie Wallace Legacies ‒ Joy Alexander, Susan Bateman, S I Beute, Robert Bates, Esther Bermingham, Anna Boydell, Flo Davies, Eva Gottlieb-Borucki, Bill Jory, Global content manager can help with giving life to animals and Sakura’s – International The Jean, Juliette & Gilberete Leman Trust, Marion Pattern, Katheirne Powers, Angela Roth, Dorothy Searle, Fredrick Silcock, Audrey Steffibauer Canada ‒ Sakura’s Hope Foundation, Hope Foundation is pleased to double everyone’s Tim J Plater, Leo Burnett Toronto Legacies ‒ Penelope Brook-Williams, Virginia Palmyre Carver, Ruth Bolt, Marilyn Mintz, Vivienne Gent Denmark ‒ Fonden af 24. December 2008, thank support.” “We have so many amazing Qato Foundation Netherlands ‒ Booking.com, Dille & Kamille, Stichting ABRI voor Dieren, Dutch Ministry of Foreign Affairs New Zealand ‒ Shirley Bassett, Hades Trust, Patricia McKibben, stories at World Animal Protection Pukeko Trust, Reiko Sugiyama Legacies ‒ Bruce McMillan Trust, Stanley Randerson, Sharon Reid, Roy and Marie Sansbury Charitable Trust, Patricia Schultz, Colleen M Sinclair, Maurice Smith, about the animals we help and Sakura’s Hope Foundation ‒ Canada our life-saving work. It brings B Travener, Susan Thawley Thailand ‒ Ratchada Chewtada United Kingdom ‒ Paul Dane, Paul Davis, Lady Annabel Goldsmith, Graeme MacGregor and Catherine Wilson, Mrs D M France- me so much joy to make sure Hayhurst Foundation, Francesca Quint, Samworth Foundation Legacies ‒ Geraldine Wentworth Braithwaite, Eileen Hilda Betty Crocombe, Jennifer Susan Ellis, Betty Evans, Hester Bousfield Freeman, the wonderful people and Kathleen Mary Gibbons, Valerie Isobel Green, John D Grimley, Vera Mary Harrington, Judith Anne Harrison, Sheila Margaret Harvey, Benjamin John Hipkin, Janet Holmes, William Roscoe Howells, you organisations who support us Anne Kemp, Lesley Beresford Kirkby, Mary Margaret Stella Laidlaw, Jennifer Diane Lambert, Marlena Katherina Lindenbrook, Anne Lohmeyer, Stas Magill, Sheila McBride, Robert McDougall, hear about them. During the Lynda Catherine May, Margaret Elizabeth Meredith, Margaret Mary Molloy, Kathleen Noden, Moira Vera Pollard, Evan Charles Antony Phillips, Alan Temple Rhodes, Patience Enid Mary Rosier, pandemic, when the whole Shirley Ryan, Joan Shaw, Avril Joyce Smith, Joan Lillian Smith, Judith Thornton, Kathleen Patricia Trasler, Vera Ada Gweneth Trewin, Angela Madeleine Jane Tuckett, Claudine Margaret Tyson, world seemed shut down, finding Yvonne Valerio, Michael Buchanan Warren, United States ‒ Acton Family Giving, Ambreen and Tristan Brown, Burton D Morgan Foundation, Lorraine Oberfeld, Open Philanthropy Project, inspiring stories for our teams to William and Charlotte Parks Foundation, David J Reuben, Beth and James Wintersteen, Joan Lillian Smith, Margaret Elizabeth Meredith, Joan Shaw, Michael Buchanan Warren, Without the financial support share with our supporters made “There are many wrongs in this world that we me feel more motivated and Eileen Hilda Betty Crocombe, Vera Mary Harrington. We extend our extra special thanks to Paul Davis, a most generous and valued supporter and volunteer for over of hundreds of thousands of need to make right. Our treatment of animals is uplifted than ever.” 20 years. We would like to thank the following high-profile supporters and our ambassadors around the world, who kindly supported our work in 2020 ‒ people worldwide our world one of them. World Animal Protection consistently Abbey Hoes, Agatha Ngotho, Alesha Bradford, Alesha Dixon, Alexander Glover, Alison Steadman, Aliya-Jasmine, Amanda Grace Benitez, Amine Lakmeche, Amy Williams, Andy Royz, Anita Witzier, Anne Lindfjeld, Anthony Farnell, Austin Thomas, Briony Douglas, Buffy Sainte-Marie, Cal Major, Candice Batista, moving work for animals would demonstrates that through collaborative working, “The Kenya Cultural Center is Carla Collins, Chrissie Hynde, Christina and Eric Prejean and their traveling dog, Bella, Christina Colondres, Christopher Ang, Clare Verrall, Cléo Pires, not be possible. We especially knowledge sharing proud of the milestones our Dame Judi Dench, Deborah Meaden, Diggy Dex, Dominic Brunt, Dr Jane Goodall, the Jane Goodall Institute, and Roots & Shoots UK, Els de Groen, appreciate the generous support and sustainable artists have achieved together Emma Milne, Erika Tymrak, Erin Marie Parker, Evanna Lynch, Fernanda Catania (Foquinha), Gaby Roslin, Gerald Adae, Geraldine Hakewill, solutions it’s possible with World Animal Protection Gillian Burke, Gordon Buchanan, Guido Weijers, Gurdeep Ahluwalia, Hugo Bonomer, Ingrid Ysla, Jamile Godoy, Jan Blokhuijsen, Jan Siebelink, of the following people, trusts artists. Through spoken to stop cruelty, and Jann Arden, Jarryd Salem, Jennifer Ewbank, Jessica Salazar, Justin Meneguzzi, Karman Wong, Kelly Slater, Kevin Lunzalu, Kevin Pietersen, and foundations, corporations word, poetry, music, fine arts, and Kira Eggers, Lady Anwen Hurt, Lauren Verster, Len Munnik, Leon Verdonschot, Leona Lewis, Li Jun Li, Lieke van der Vorst, Liisa Winkler, to achieve lasting puppetry we have been able to and governments for our animal change for the good penetrate rural communities with Lisa Stel, Liz Bonnin, Lize Korpershoek, Loretta Schrijver, Lynn Gilmartin, Maarten’t Hart, Maicon Santini, Maíra Medeiros, Mari Moon, protection mission. of animals, people, animal welfare messages leading Marian Mudder, Marijke Helwegen, Marilyn Hucek, Mark Carwardine, Maryam Hassouni, Mathilde Norholt, Melissa Quin, thank you Michaela Theibel, Mika Hallbäck, Milouska Meulens, Miryanna van Reeden, MØ, Nah Cardoso, Nanjinia Namuswa, Naomi Mutua, and the beautiful to better care for animals and pets, especially in rural homes.” Nicola Carson, Nikita Klæstrup, Nina Pierson, Odongo Kennedy Leakey, Paul O’Grady, Paulina Chamorro, Pieter Derks, planet that we to each and Thank you also to our generous Priah Ferguson, Rachel Rudwall, Richie Hardcore, Ricky Gervais, share. I’m proud to supporters who wish to remain Roos Vonk, Roy Wang Sibo, Ruth Bratt, Ruben van der Meer, Ryan Anderson, be an ambassador.” Samir Duarte, Sandra Dahl Friberg, Sanne Salomonsen, Sara James, every one Odongo Kennedy Leakey anonymous and to those who left Sara Wiseman, Silas Holst, Simon Jones PR, Simon Reeve, Starlette Thynne, Leona Lewis Talent development officer, of you a gift in their will in 2020. Cultural Centre – Nairobi Sue Perkins, Susan Smit, Susie Porter, Suzanne Axell, Szhirley, Tarikh Janssen, Singer/songwriter, actress Taylor Deer, Taylor-Ann Hasselhoff, Teske de Schepper, and philanthropist Thomas Rode Andersen, Tia Blanco, Tim Fransen, Tom Svensson, Tommy Wieringa, Yessy Rivera, Zahara Burgess

36 Global Review 2020 Global Review 2020 37 Financial Income and summary expenditure

In 2020, we secured US$58.2m of income – this Overall, despite the impact of COVID-19, 2020 was a External audits are currently in progress. While there are Income $58.2m Expenditure $55.7m represents a 4% decrease compared to 2019. successful year for World Animal Protection’s programmes likely to be some differences between the final audited 3% and campaigns. Globally, we helped improved the lives of numbers and the management accounts, we do not expect 12% Seventy one percent of our income continues to come more than 1.12 billion animals across all programme and those differences to be significant. from individual supporters. We are grateful for their kind 18% engagement areas. donations of $41.2m, which enable us to carry out our The consolidated audited financial statements for the UK 25% mission to protect animals. The terrible suffering caused by the COVID-19 crisis charity (which includes our branches and subsidiaries only) 7% has highlighted major issues with global animal welfare, are scheduled to be signed by the board and auditors by Partnership giving, which includes major gifts from particularly with the wildlife trade, both legal and illegal. the end of June 2021. After this they can be viewed on our individuals, foundations and trusts, corporates and Our teams have been working incredibly hard to get the website. governments reached $4.7m in 2020. This is 13% drop 4% global leaders of the G20 to agree to ban this trade. from 2019, but still commendable during the global Our most valuable asset – our people pandemic. The bulk of the funding was due to generous More than 1.1 million people also signed our petition 8% Our people are at the heart of our organisation. It is only and continued support from the Open Philanthropy Project calling for the G20 to end the wildlife trade. However, our through our dedicated and committed teams that we can (USA) for our work to improve the lives of farm animals. work in this area is not complete, and we will keep making deliver our mission to move the world to protect animals. our voices heard in 2021. Legacy income was $10.5m in 2020, which is a 7.1% We are strongly focussed on creating the right culture for drop compared to 2019. Due to the global pandemic and We invested the remaining 25% of our expenditure in 19% our employees and volunteers to grow and flourish. We the lockdown in many places, the process for realising fundraising; a proportion of the donations we receive are want to be able to attract, recruit and retain the very best legacies has slowed down. re-invested in finding new supporters and raising further 71% people to work for World Animal Protection and ensure funds. This to ensure we can deliver our animal protection During 2020, our expenditure was $55.7m which they have the right support and development to nurture work now, and in the future. We are mindful how we 33% meant that we spent $2.4m less than what we generated them to work flexibly across the globe. spend our income and ensure that our fundraising is as in the year. The year was dominated by the global efficient as possible. In 2020, we raised we raised $4.01 pandemic, so inevitably some of the activities we originally Individual giving Fundraising for every $1 spent. planned were not possible, meaning we spent less than Partnership giving Wildlife we wanted. This does not mean that we will not do these Understanding our figures Legacies Farming activities, but we will delay them until it is possible and The figures included in our Global Review represent the permissible for us to take action again. Other income Communities figures of all World Animal Protection entities, including In 2020, we spent $41.7m on planned activity to deliver branches/subsidiaries and affiliates. The figures included Disasters our mission to protect animals – this is 75% of our overall are taken from our internal management accounts which Global advocacy expenditure. were produced at the end of January.

38 Global Review 2020 Global Review 2020 39 New life: Tanya enjoys the freedom of her new enclosure at the Romanian bear sanctuary. Before her rescue in June, she had spent 34 years in a zoo, confined to a small concrete pen with a dirty pool. Thankfully, our partner Asociatia Milionane de Prieteni (AMP) was able to save her. Our supporters' generosity throughout COVID-19 ensured that AMP could look after Tanya and the other 106 bears in their care.

Our people are the heart of our organisation. It is only through our dedicated and committed teams that we can deliver our mission to move the world to protect animals. We are strongly focussed on creating the right culture for our employees and volunteers to grow and flourish. We want to be able to attract, recruit and retain the very best people to work for World Animal Protection and ensure they have the right support and development to nurture them to work flexibly across the globe.

40 Global Review 2020