Frame Park Fact Sheet
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Frame Park Fact Sheet Introduction: Big Top Waukesha has been working with the City of Waukesha to bring Northwoods League Baseball, minor league soccer and community events to Frame Park. • Big Top Waukesha’s ownership group operates successful NWL franchises in 5 markets (Madison, Mequon, Kenosha, Green Bay, Wisconsin Rapids) throughout Wisconsin. Big Top focuses on affordable family entertainment while bringing the best amateur baseball in the country to the communities they operate in. • Franchises have won four of the last five NWL Championships. • Nearly 60 years of combined experience owning and operating teams in the League. • Big Top’s dynamic holdings include the Madison Mallards who are the top drawing summer collegiate team in the country who have drawn over 6,000 fans per night for over 10 years straight, the Kenosha Kingfish, who average 2,500 fans per night is a stadium that has physical seating for 2,144 fans and Breese Stevens Field in Madison that has been hosting national concerts since 2015 including The Steve Miller Band, Wilco, Darius Rucker, The Avett Brothers and more. About the Stadium: • Big Top would partner with the City of Waukesha to renovate Frame Park to create a multi-purpose facility with an artificial turf playing surface capable of hosting baseball, soccer, concerts, community events and more. • Carroll University, Waukesha North and Waukesha South will continue to play their home games at the improved Frame Park, giving them access to one of the top facilities in the state. • The facility would have approximately 2,500 fixed seats with a total capacity of up to 4,000, including berm seating, and hospitality areas, for athletic events. • Design takes into account feedback from previous proposals. • Stadium is 2 stories at its highest point. • Seating is low and close to the playing field to preserve the view of the Fox River and Frame Park. • Proposed façade ties into surrounding structures. • There is no proposal for a towering video board that would be out of place in the park. • Roof structures are a tribute to the Spring House shape and design to tie to the history of Waukesha. • The investment outlined above, combined with Big Top’s track record should act as a catalyst for future economic development in the areas around Frame Park that could include additional housing and commercial investments in the area. Why Waukesha: • Largest market in the NWL footprint without a franchise. • Have an opportunity to be Waukesha's team. • If not Waukesha, an NWL franchise will likely locate west of Milwaukee in the near future. • Frame Park offers an ideal location for customers in Waukesha and beyond. Parking: • Big Top has experience managing parking situations in neighborhoods throughout the state. • Big Top Waukesha has identified more than 800 off street parking spots in the neighborhood that could potentially be accessed for events at Frame Park. This does not include the available on street parking surrounding the facility. • There is limited parking in all five facilities that Big Top operates in. In each market, Big Top provides a well trained and highly visible parking staff to safely direct guests to available parking spots. • Big Top works with local non-profits and businesses to staff their parking lots, secure their lots, and clean their lots while also insuring the lots. About the Northwoods League: The Northwoods League is the proven leader in the development of elite college baseball players. Entering its 25th anniversary season, the Northwoods League is the largest organized baseball league in the world with 20 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires and front office staff, more than 185 Northwoods League players have advanced to Major League Baseball, including three-time Cy Young Award winner Max Scherzer (WAS), two-time World Series Champion Ben Zobrist (CHC) and MLB All-Stars Chris Sale (BOS), Jordan Zimmermann (DET), Curtis Granderson (LAD) and Lucas Duda (TBR). .